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For New & Expecting Parents

For New & Expecting Parents (315)

Pre- & Postpartum Must-Haves

Everything you need before & after Baby’s arrival to make parenting a little easier.

First things first

Help to stay healthy & comfy throughout your pregnancy.

Prep for pregnancy

Pregnancy tests, prenatal vitamins, and more to prep for the journey of a lifetime.

Ease your symptoms

Relieve nausea or reduce marks with these prenatal and post-partum products.

Rock the bump

Update your mama-to-be wardrobe with maternity wear that matches your style.

Prep for Baby’s arrival

Inspo, tips & more to get you ready for Baby.

Nursery Inspiration

Ideas for decorating Baby’s space.

Newborn Must-Haves

An easy guide to get everything you’ll need.

Best Baby Products

Top-selling goods with glowing guest reviews.

Year of Benefits

Learn how our Baby Registry can help you save during their first year of life.

Freshly dressed

Stock up on the basics (you’ll need a lot of them) & find cute, photo-ready looks.

Baby’s here! Now what?

Products to help make the transition smoother.

Mom Recovery Care

Breastfeeding Supplements

Baby Care

Comfort is key

A nursing bra will keep you comfortable & supported while breastfeeding—with clip-down cups for easy access.

Make parenthood a little easier

with online support & services for new families.

Create a Baby Registry

Bring home a bundle of joyful extras.

Free Registry Welcome Kit

Get a free welcome kit worth over $100* when you create a Baby Registry.

Baby Registry Ideas

Start your list with top registry picks.

Year of Benefits

Access to exclusive deals all year long & 15% off your shopping trip with TargetcircleTM

Baby essentials

Everyday items to give everyone a role in caring for Baby.

Get top deals, latest trends, and more.

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