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Bobbie Organic Gentle Infant Formula - 14.1oz - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz - 1 of 4

Bobbie Organic Gentle Infant Formula - 14.1oz

$29.99 ($2.13/ounce)

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Serving Size: 5 fl oz

Amount :

Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.6g
Total Carbohydrate 10.2g
Water 133g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300IU
Vitamin D 75IU
Vitamin E 2IU
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp. oil***, vitamin a palmitate, cholecalciferol (vitamin d3), d/-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b1), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3), folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. **a source of arachidonic acid (ara) ***a source of docosahexaenoic acid (dha)' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.1 inches length x 4.1 inches width x 4.1 inches height
Estimated ship weight: 1.18 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the formula SNAP/EBT eligible?

submitted by Jade - 3 months ago
  • A: WIC does not except Bobbie formula

    submitted byMaribel - 2 months ago
  • A: Hi Jade, Bobbie formula is available at many retailers that accept WIC/EBT/SNAP, such as Target!

    submitted byBobbie - 3 months ago
    Brand expert

Q: How many scoops for container of formula?

submitted by Chris - 1 year ago
  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 1 year ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 1 year ago
  • A: Wow my baby has the same stool and she’s only been in this Boobie sensitivity formula. Has it changed over time?

    submitted by - 3 months ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 1 year ago
    Brand expert

Q: What is the difference between the gentle and regular Bobbie formula? Do they have the same ingredients?

submitted by Teejay - 1 month ago
  • A: Great question! Organic Gentle is a sensitive formula, for babies experiencing gas, fussiness and crying. It is made with partially broken down proteins for easier digestion. All other Bobbie infant formulas are considered routine formulas. They are suitable for most feeding journeys. Nutritionally, all of these products are equivalent.

    submitted byBobbie - 1 month ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 5 months ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 5 months ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 7 months ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 5 months ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 7 months ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 7 months ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 8 months ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 7 months ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 8 months ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 8 months ago
    Brand expert

Q: Hi, I am possibly going to start subsitituting with your formula as my BM supply is decreasing, what are somethings I should be aware of regarding your formula? Does your formula contain any metals?

submitted by DeShyla C - 11 months ago
  • A: Hi DeShyla! Every baby is different, so there’s no right or wrong way to combo feed with breastmilk and formula. If you're looking for resources, email us at hello@hibobbie.com and we'd be happy so share! Bobbie, like all infant formulas, does extensive finished product testing. Heavy metals exist naturally in our environment and some are crucial for healthy development in the correct quantities, such as iron! While heavy metals in infant formula are low (often below detectable levels) Bobbie tests every lot of infant formula for heavy metals. We use reputable laboratories and third-party, independent certification through the Clean Label Project to give our customers peace of mind that they’re receiving high-quality, safe infant formula.

    submitted byBobbie - 11 months ago
    Brand expert

Related Categories

Guests are saying

Bobbie Gentle Formula has received mixed reviews from guests. Many appreciate its clean, organic ingredients and its positive impact on reducing gas, spit-up, and discomfort in babies. However, some guests have reported issues with constipation and gas. The formula is praised for being gentle on sensitive tummies and closely resembling breast milk.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 949 reviews
    easy on tummy: 3 out of 5
    easy to prepare: 3.75 out of 5
    quality: 3 out of 5
    value: 2.72 out of 5
    37% would recommend
    82 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 October, 2025

    Waste of money nasty

    Garbage! Combo feeding my baby and wasted $29 dollars trying out this new formula that suppose to be better. My baby would not take it we tasted it and takes like pure metal drinking penny water. Don’t be fooled by cardi b advertisment either
    Natali
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 October, 2025

    Great choice!

    My baby is 6 months. Breastfed mostly but sometimes I struggle with supply. I had been using nutramigen because she developed a rash with happy baby organic. Turns out nutramigen is extremely bad, like the worst formula on the market. High BPA, ACRYLAMIDE, and LEAD. I checked consumer reports and this “Bobbie organic gentle formula” is one of the best choices. I have it a shot and my baby LOVES it. Not upsetting her stomach, doesn’t smell weird after being in the bottle for an hour. Tastes okay.
    1 reply from Bobbie team - 4 days ago
    We are so glad that you and your baby are loving Bobbie!
    Suzanne
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 October, 2025Verified purchase

    Nope

    Newborn did not like it Caused so much pain and discomfort
    Ashley B
    easy on tummy: 1 out of 5
    easy to prepare: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 September, 2025Verified purchase

    Like breastmilk

    I only had to go on formula temporarily since I had surgery and ran out of my pumped milk. I looked for the closest to breastmilk formula for my exclusively breastfed baby. Thankfully my baby took it well and digested it well. There’s no harsh odor and had consistency that felt like breastmilk. Well worth it.
    1 reply from Bobbie team - 4 days ago
    We are so glad that you and your babe loved Bobbie!
    b09ga
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    22 September, 2025Verified purchase

    Damage

    Do not order online every time I order package is damaged
    1 reply from Bobbie team - 28 days ago
    Hi Jennifer, Oh no! We are sorry to hear that your Target orders are being damaged in transit. Please contact Target Customer Service for help with this, as it is important that baby formula cans are not dented upon arrival. If you have any trouble with this, please contact us! We want to make sure you receive your Bobbie in great shape.
    jennifer
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2025
    originally posted on Bobbie
    Image

    So good!

    Our daughter started pooping daily once she started the gentle formula and the probiotics
    Susanna N.
    Did you find this review helpful?
    5 out of 5 stars
    13 September, 2025
    originally posted on Bobbie
    Image

    Amazing life saving

    I strictly breastfeed my baby but unfortunately I have to formula feed now that was diagnosed with Rheumatoid Arthritis and have to be on medication, getting baby on formula was very tough and scary but with Bobbie’s it became simple
    Janeeth M.
    Did you find this review helpful?
    4 out of 5 stars
    7 September, 2025
    originally posted on Bobbie
    Image

    Good- different textures

    My four month old has been drinking the Bobbie Gentle formula since about 2 months and his reflux decreased. I have noticed lately though that sometimes the formula is a fluffy powder and other times it more of a chalky texture. . I don’t see I different in him drinking it, just my own observation.
    Allyssa C.
    Did you find this review helpful?
    5 out of 5 stars
    3 September, 2025
    originally posted on Bobbie
    Image

    Huge difference!

    I could tell the difference immediately when I switched to the gentle formula. Hi baby had less gas and spit up. For my next baby, I’m just going to start with the gentle formula first. I also noticed that she was more satisfied, hunger-wise with this formula compared to the other organic formula I was using. I don’t have scientific information about that. It was just an observation.
    Nelly
    Did you find this review helpful?
    5 out of 5 stars
    3 September, 2025
    originally posted on Bobbie
    Image

    First of Many!

    Phenomenal formula and the only one I will give to my daughter.
    Joseph Z.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    3 September, 2025
    originally posted on Bobbie
    Image

    1st of many

    This is the first formula my daughter drank and never looked back!
    Joseph Z.
    Did you find this review helpful?
    5 out of 5 stars
    3 September, 2025
    originally posted on Bobbie
    Image

    Baby loves this!!!

    My boy had hard tummy issues . And I did research to find the best for him! This brand was the best fit. And I have no complaints
    Chelsea A.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 September, 2025
    originally posted on Bobbie
    Image

    Our son takes this formula

    Our son takes this formula so well. We love that this formula is as close to Breastmilk as it can be with nutrients. It’s easy on our son’s stomach. We currently combo feed, I am working on weaning though snd what gives me peace of mind is having Bobbie Organic Gentle Infant Formula! Bonus: out of some of the formulas we tried, it smelt the best.
    Jo
    Did you find this review helpful?
    5 out of 5 stars
    2 September, 2025
    originally posted on Bobbie
    Image

    Life saver

    My milk supply decreased suddenly and we knew Bobbie would be a lifesaver as it was the formula we used for our first child. When they came out with this gentle formula we fell in love with the brand even more because my daughter had no issues needing to change from exclusively breastfeeding to bottle feeding. Thank you Bobbie formula!!
    Michelle L.
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2025
    originally posted on Bobbie
    Image

    We love!

    Best formula for our baby girl! No others compare.
    Julia
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2025
    originally posted on Bobbie
    Image

    Naomi’s Gentle Transition

    My daughter, Naomi, and I were on a fairly decent breastfeeding journey. I was a “Just-Enougher” with a few prized bags of milk in the freezer. I went back to work at 12 weeks, do not live in a state where I get anything beyond that unfortunately. And with her first half-day at daycare, she came home with the most outrageous stomach bug of our entire lives. Of course, the little baby was barely with a little bit of a fever, otherwise very healthy. But mommy and daddy were destroyed for 24 hours! And there went my milk supply! I was just so dehydrated that feeding her or pumping I got absolutely zero, not a drop. We blew through our freezer stash of breastmilk. And then both of us barely better from the stomach bug had to still feed our baby. It was an emotional transition as it was so abrupt due to getting sick and losing my supply so suddenly. Bobby organic gentle made me feel so much better about the transition. I was holding my breath after her first bottle of formula. I was so nervous that she would throw up a lot or have difficult poops. But it was the most easy transition with the happiest belly. I never really got my supply back after that stomach bug. Like I said, it was the stomach bug of our lives! She is seven months old now and we still combo feed with Bobbie and whatever small amounts of breastmilk I still make. On another note, combo feeding released me from a prison I did not know I was in. In many ways getting that stomach bug allowed me to finally tell myself it was OK that I was just enougher and that adding in formula was clearly the right thing for my baby girl. I feel more free now. We can decide if we’re on the go does it make more sense for me to nurse her, pump and feed her, or just mixed together a bottle of formula on the go. It’s amazing to have such flexibility. Thanks Bobbie!
    Nicole K.
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    1 September, 2025
    originally posted on Bobbie
    Image

    Happy baby

    This formula really helps my baby cut down on the spit up and keeps him regular! Plus the ingredients make me a happy mom after doing extensive research trying to find a formula that check marks all the boxes!
    Bree
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2025
    originally posted on Bobbie
    Image

    Easy, breezy

    My combo fed baby started on the regular Bobbie formula but when she started experiencing gas, we switched to the gentle formula and it made all the difference. I feel good about using this formula and she feels better!
    Ashley
    Did you find this review helpful?
    5 out of 5 stars
    30 August, 2025
    originally posted on Bobbie
    Image

    Love

    We tried a lot of formulas this one was the best for our baby. It also has the best ingredients so happy we found it.
    Alicia F.
    Did you find this review helpful?
    5 out of 5 stars
    30 August, 2025
    originally posted on Bobbie
    Image

    Love!!

    We tried so many formulas and this one the best one for our baby. Not to mention it has the best ingredients.
    Alicia F.
    Did you find this review helpful?

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