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Bobbie Organic Gentle Infant Formula - 14.1oz

Bobbie Organic Gentle Infant Formula - 14.1oz - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz - 1 of 4
$29.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Serving Size: 5 fl oz

Amount Each 5 FL OZ (150 mL):

Calories: 100
% Daily Value*
Total Fat 5.6grm0%
Total Carbohydrate 10.2grm0%
Protein 2.3grm0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
Water 133grm0%
Linoleic Acid 725mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp, oil***, vitamin a palmitate, cholecalciferol (vitamin d3), dl-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b,), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3, folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. ** a source of arachidonic acid (ara). *** a source of docosahexaenoic acid (dha).

Allergens & Warnings:

Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.
Contains: Milk
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 3.94 inches width x 5.28 inches height
Estimated ship weight: 1.13 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: How many scoops for container of formula?

submitted by Chris - 9 months ago
  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 8 months ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 9 months ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 1 month ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 28 days ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 3 months ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 1 month ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 4 months ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 3 months ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 4 months ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 3 months ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 5 months ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 5 months ago
    Brand expert

Q: Hi, I am possibly going to start subsitituting with your formula as my BM supply is decreasing, what are somethings I should be aware of regarding your formula? Does your formula contain any metals?

submitted by DeShyla C - 7 months ago
  • A: Hi DeShyla! Every baby is different, so there’s no right or wrong way to combo feed with breastmilk and formula. If you're looking for resources, email us at hello@hibobbie.com and we'd be happy so share! Bobbie, like all infant formulas, does extensive finished product testing. Heavy metals exist naturally in our environment and some are crucial for healthy development in the correct quantities, such as iron! While heavy metals in infant formula are low (often below detectable levels) Bobbie tests every lot of infant formula for heavy metals. We use reputable laboratories and third-party, independent certification through the Clean Label Project to give our customers peace of mind that they’re receiving high-quality, safe infant formula.

    submitted byBobbie - 7 months ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 9 months ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 9 months ago
    Brand expert

Q: Is this acceptable for a cows milk protein allergy?

submitted by Ccmom11 - 10 months ago
  • A: Hi! Great question, no our Bobbie Gentle Infant formula would not be recommended for a little one with a cow milk protein allergy.

    submitted byBobbie - 10 months ago
    Brand expert

Q: What are the expiration dates on these cans? I want to order but worried they will expire before my granddaughter uses them all

submitted by Connie - 11 months ago
  • A: Hi Connie, If you are planning on stocking up, you can expect to receive cans from our site that are at least 6 months from their specific USE BY date. However, most often, the timeframe you would have to use the product is much longer than that. If you want to be sure of the USE BY date before you purchase, visit your local Target store, where you will be able to check the USE BY date on each can before you purchase it.

    submitted byBobbie - 11 months ago
    Brand expert

Related Categories

Guests are saying

This formula has received mixed feedback from guests, with many expressing disappointment regarding its smell, taste, and effects on their babies. While some guests appreciate the clean ingredients and gentle formulation, others report adverse reactions such as gas, vomiting, and refusal to drink. The product's price increase has also been a concern. Overall, it may work well for some babies, but others may need to explore alternatives.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 772 reviews
    easy on tummy: 2.97 out of 5
    easy to prepare: 3.73 out of 5
    quality: 2.94 out of 5
    value: 2.67 out of 5
    36% would recommend
    74 recommendations

    Best Formula

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Must buy - 5 days ago
    This has help my daughter so much. My daughter would cry at night. This has been a relief for me.
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Lead and Arsenic Free

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Yallip10 - 7 days ago, Verified purchaser
    Best formula by far! Not as much upset stomach or spit up. A huge plus is that there is no lead or arsenic in this formula. They tested as a safe formula, which is so important for moms to know!
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Lifesaver for my little one!

    5 out of 5 stars
    Erika R. - 10 days ago
    originally posted on Bobbie
    Image
    I had struggled to find a great formula to begin supplementing with when my doctor said my newborn was still underweight. I was breastfeeding and not yet making enough for him. When we began supplementing everything we tried upset his tummy and made him increasingly gassy and it seemed painful— until Bobbie! It’s been an easy addition and I’m thankful we have found Bobbie to be our formula of choice as he continues to grow! He’s happy, not fussy, and completely regular. It’s also the very best perk to read of Bobbie being one of the few formulas without harmful chemicals and having organic ingredients. Thanks for being our lifesaver, Bobbie!
    Did you find this review helpful?

    Love it

    5 out of 5 stars
    Cheryl l. - 11 days ago
    originally posted on Bobbie
    Image
    Granddaughter is thriving on Bobbie. We use the gentle formula and have no issues with it.
    Did you find this review helpful?

    Best formula Ever

    5 out of 5 stars
    Thais - 11 days ago
    originally posted on Bobbie
    Image
    My baby has been taking Bobbie formula since she was born and she has adapted really well, she has never had any reaction. We love our choice and she is so happy and satisfied :)
    Did you find this review helpful?

    Clean Formula

    5 out of 5 stars
    Jaclyn S. - 11 days ago
    originally posted on Bobbie
    Image
    We love this formula. My baby suffered from formula intolerance around 2months. She expierenced bloody stools, which forced us into a hypoallergic formula. The bleeding stopped but I was not a fan of the ingredients. We then switched to Bobbie gentle around 7months. My baby loves it and I am one happy mama knowing she’s getting her nutrition from clean ingredients. I wish we would of switched sooner!
    Did you find this review helpful?

    Gentle formula, not stinky

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Golfmom636 - 12 days ago, Verified purchaser
    This formula has been wonderful for my baby with a sensitive tummy. He drinks half breast milk half formula and it’s worked out well. It doesn’t have a bad smell either, which I really appreciate.
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Best formula ever

    5 out of 5 stars
    Melissa - 12 days ago
    originally posted on Bobbie
    Image
    Since my baby started taking this formula, his colic decreased 100%. Highly recommended.
    Did you find this review helpful?

    Best Formula

    5 out of 5 stars
    Christine - 12 days ago
    originally posted on Bobbie
    Image
    We are so glad we found Bobbie! I was looking for a formula to supplement with when my baby was a newborn that wouldn't upset her stomach. We tried a bunch, but Bobbie Gentle Formula was the only one that worked for both of us I wanted something that was organic for her and now she is fully formula fed and drinks every last drop!
    Did you find this review helpful?

    Best gentle formula

    5 out of 5 stars
    Raime B. - 12 days ago
    originally posted on Bobbie
    Image
    Our baby loves this formula. She tolerates it well. No issues with constipation or severe reflux.
    Did you find this review helpful?

    My son had some gut

    5 out of 5 stars
    Lea - 12 days ago
    originally posted on Bobbie
    Image
    My son had some gut issues with other formulas, switched to this one and all the problems disappeared
    Did you find this review helpful?

    Great!

    5 out of 5 stars
    Emily B. - 13 days ago
    originally posted on Bobbie
    Image
    We wanted to try a formula that was organic and good ingredients. We stumbled upon Bobbie. Our baby takes the formula well and doesn’t have any stomach issues with it! Game changer!
    Did you find this review helpful?

    So glad we found Bobbie!

    5 out of 5 stars
    Hayden H. - 13 days ago
    originally posted on Bobbie
    Image
    After making the decision to supplement with formula, and then transition fully into strictly formula feeding, I tried everything and nothing was settling for my baby the way Bobbie has. I am beyond grateful to have finally found what I was looking for in formula - from the ingredients to the packaging, everything works amazingly for my 7 month old!
    Did you find this review helpful?

    Happy baby

    5 out of 5 stars
    Lindsey - 13 days ago
    originally posted on Bobbie
    Image
    My little ones GI doctor thought she might have an intolerance to soy and milk, but based on what I cut out of my diet while I was breastfeeding I had a feeling it was just soy. So to be on the safe side, we tried the gentle version. My baby loves it and the doc said she is doing great on it. We love Bobbie!
    Did you find this review helpful?

    Worth the Hype

    5 out of 5 stars
    Josh - 13 days ago
    originally posted on Bobbie
    Image
    I was really impressed with the gentle formula after the first feeding. Michael’s digestion was really sensitive and Bobbie was the cleanest brand I found. It was such a relief when he was still happy an hour after feeding. No more crying from gas! I would 100% recommend this formula.
    Did you find this review helpful?

    Subscription Makes it Easy

    5 out of 5 stars
    Meghan A. - 13 days ago
    originally posted on Bobbie
    Image
    I had planned on breastfeeding, but unfortunately, that journey proved to be much more challenging than I had expected. My husband and I wanted a formula that met European standards and was as close to breast milk as possible. Our little one has done amazingly on this formula, and the subscription makes it a no-brainer for us.
    Did you find this review helpful?

    Life Saver

    5 out of 5 stars
    Leah - 13 days ago
    originally posted on Bobbie
    Image
    Best formula everrrr! Our little guy had silent reflux and this was the only formula he took!
    Did you find this review helpful?

    First time Bobbie Gentle baby

    5 out of 5 stars
    Bri - 13 days ago
    originally posted on Bobbie
    Image
    Bobbie Organic Gentle has been the perfect formula for our second baby! We are loving the subscription feature and how this formula was designed!
    Did you find this review helpful?

    Amazing

    5 out of 5 stars
    Melissa A. - 13 days ago
    originally posted on Bobbie
    Image
    Switched from breastfeeding to Bobbie it was such an easy smooth transition- she loved it immediately and her body took no time At all adjusting. Love being able to have it mailed to me so I don’t have to waste precious time away from my little one going to the store. But also find comfort in knowing i am Able to find it in stores. For all the amazing benefits it has for my baby girl at a great price-you can’t go wrong
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    Blake - 13 days ago
    originally posted on Bobbie
    Image
    We started with the normal basic bobbie and our baby was pretty gassy been since we switched to the gentle back in February he's been doing great!
    Did you find this review helpful?

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