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Bobbie Organic Gentle Infant Formula - 14.1oz - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz - 1 of 4

Bobbie Organic Gentle Infant Formula - 14.1oz

16 Questions
$31.99 ($2.27/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5 fl oz

Amount

Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.6g
Total Carbohydrate 10.2g
Water 133g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300IU
Vitamin D 75IU
Vitamin E 2IU
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp. oil***, vitamin a palmitate, cholecalciferol (vitamin d3), d/-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b1), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3), folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. **a source of arachidonic acid (ara) ***a source of docosahexaenoic acid (dha)

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., CONTAINS MILK.
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4 inches length x 3.9 inches width x 4.9 inches height
Estimated ship weight: 1.19 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the formula SNAP/EBT eligible?

submitted by Jade - 1 year ago
  • A: This formula is EBT eligible.

    submitted byLizzie W - 3 months ago
  • A: Yesssssssssssssssssssss

    submitted byDiana - 3 months ago
  • A: WIC does not except Bobbie formula

    submitted byMaribel - 1 year ago
  • A: Hi Jade, Bobbie formula is available at many retailers that accept WIC/EBT/SNAP, such as Target!

    submitted byBobbie - 1 year ago
    Brand expert

Q: Is it possible to make odd number of oz? I see 1 scoop is 2 oz but my baby is taking 3 oz per feed right now. Is it safe to do half scoops?

submitted by Kathryn - 4 months ago
  • A: Yes you can do half scoop

    submitted byTwinMommy26 - 4 months ago
  • A: On Bobbie’s website, it states that they do recommend doing half scoops. You can make a full bottle and pour the extra ounce into a separate bottle. Then use that extra ounce in the next bottle. Or do the pitcher method.

    submitted bykimmie - 3 months ago

Q: How many scoops for container of formula?

submitted by Chris - 2 years ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 2 years ago
  • A: Wow my baby has the same stool and she’s only been in this Boobie sensitivity formula. Has it changed over time?

    submitted by - 1 year ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 2 years ago
    Brand expert

Q: What is the difference between the gentle and regular Bobbie formula? Do they have the same ingredients?

submitted by Teejay - 1 year ago
  • A: Great question! Organic Gentle is a sensitive formula, for babies experiencing gas, fussiness and crying. It is made with partially broken down proteins for easier digestion. All other Bobbie infant formulas are considered routine formulas. They are suitable for most feeding journeys. Nutritionally, all of these products are equivalent.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 1 year ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 1 year ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 2 years ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 2 years ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 2 years ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 2 years ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 2 years ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 2 years ago
    Brand expert

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Guests are saying

This formula has garnered mixed feedback from guests, with many praising its organic ingredients and effectiveness in easing digestive issues for their babies. While some guests report positive experiences with reduced fussiness and improved sleep, others have encountered challenges such as gas and digestive discomfort. The convenience of subscription services and the clean formulation are highlighted as key benefits, making it a popular choice for parents looking to supplement breastfeeding.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 4646 reviews
    easy on tummy: 3.31 out of 5
    easy to prepare: 3.88 out of 5
    quality: 3.39 out of 5
    value: 3.01 out of 5
    46% would recommend
    117 recommendations
    5 out of 5 stars
    4 October, 2026
    originally posted on Bobbie
    Image

    Baby loves it

    We love the Bobbie formula. We switch between formula and nursing. My baby goes between the two so easily. Gentle on his stomach and easy to supplement with, with great ingredients!
    Mariah K.
    Did you find this review helpful?
    5 out of 5 stars
    4 October, 2026
    originally posted on Bobbie
    Image

    Just right for our newborn!

    Our baby was born on 9/14 and we had already ordered a free sample can through our babylist registry welcome box. We began using it on day 3 while we waited for breastmilk to come in. Fortunately our baby took to a bottle well, and we were able to feed him a mixture of Bobbie’s infant formula, and later the whole milk infant formula. After 3 weeks, the breastmilk option phased out due to a few factors, but we were already confident that our baby was well-fed and content with Bobbie!
    Lauren R.
    Did you find this review helpful?
    5 out of 5 stars
    3 October, 2026
    originally posted on Bobbie
    Image

    Baby loves it

    I’m a first time dad of a breast fed baby, my wife’s milk supply hasn’t been enough to make bottles for the night but I really wanted to help and let her sleep, once we found Bobbie online and how it is very similar to breastmilk I just had to get it. Now I can get up through the night and let my wife get the rest she deserves.
    Matt
    Did you find this review helpful?
    4 out of 5 stars
    3 October, 2026
    originally posted on Bobbie
    Image

    Happy but expensive

    I breastfed my baby til 8 month now we are exclusively on the gentle Bobbie formula. I wish the can was bigger for the price.
    Hannah S.
    Did you find this review helpful?
    5 out of 5 stars
    2 October, 2026
    originally posted on Bobbie
    Image

    Baby loves it

    Our baby has been having Bobbie Whole Milk Infant formula since 2 week old and she is doing well with it. She has no GI issues and gradually gains weights. The whole ordering and delivery process is simple and easy to adjust. We will keep using Bobbie.
    Lan M.
    Did you find this review helpful?
    1 out of 5 stars
    2 October, 2026
    originally posted on Bobbie
    Image

    Stinky and my baby hated it

    Unfortunately, I couldn’t get my baby to take any. Unlike other formulas that we have tried, had a metallic smell. My baby would not take more than a few sucks before pushing the bottle away and crying as though he was being tortured. The only way to get my baby to take any is to “dilute” it down with way more breastmilk. Totally waste of money. I wanted to like Bobbie Organic, but unfortunately, this just was not it for my baby.
    Dani
    Did you find this review helpful?
    5 out of 5 stars
    1 October, 2026
    originally posted on Bobbie
    Image

    Better poops

    I wasn’t a fan of the ingredients on my baby’s last formula so I decided to make the change to Bobbie gentle. In a perfect world, I made enough milk for my baby but that wasn’t the case. We started just supplementing and are now fully on formula. Bobbie checked off everything I wanted in a formula for my baby girl, the transition was easy. No issues and she loved the taste, on top of that she isn’t constipated anymore. I love Bobbie and couldn’t be happier
    Val
    Did you find this review helpful?
    5 out of 5 stars
    1 October, 2026
    originally posted on Bobbie
    Image

    Made my little guy so happy

    We tried 3 different Similac formulas before finally switching to Bobbie. Since switching my baby has spit up less and slept more! It has done so well for my little guy. It also gets clogged less in my baby breeza formula pro so that's a win in my book!
    Amy
    Did you find this review helpful?
    5 out of 5 stars
    1 October, 2026
    originally posted on Bobbie
    Image

    Colic

    I breastfed my baby for the first 5 months, and as soon as we switched to this formula, her stomach issues stopped.
    Robbi
    Did you find this review helpful?
    5 out of 5 stars
    1 October, 2026
    originally posted on Bobbie
    Image

    Great for little tummies!

    This formula has been great for our son! He has some issues with constipation and reflux being premature, and we were originally using Enfmail Gentle to help with these issues until we saw all the terrible ingredients in that formula. Within one day of switching to Bobbie, he is doing so much better and absolutely loves his formula!
    Jayne
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 October, 2026Verified purchase

    (no review title)

    Never had any issues. Switched from breastmilk to this since he was 3 months old. Is worth it if you’re okay with how much it costs as your baby grows and eats more. It hurts a little but worth it for your baby. Not covered by wic
    Stefanie
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 October, 2026
    originally posted on Bobbie
    Image

    Big fan of Bobbie!

    We love Bobbie Organic Gentle! Breastfeeding didn’t work out for us, but I have peace of mind giving my baby Bobbie. She loves it, and it solved her tummy troubles immediately!
    Katie
    Did you find this review helpful?
    5 out of 5 stars
    30 September, 2026
    originally posted on Bobbie
    Image

    Organic Gentle

    We are loving the organic gentle formula! It’s been great for supplementing with breastmilk. Way less fussiness compared to other sensitive formulas we tried.
    Madison M.
    Did you find this review helpful?
    5 out of 5 stars
    30 September, 2026
    originally posted on Bobbie
    Image

    Top notch

    This formula has done wonders for my baby. It’s also very helpful to have the cans mailed to my house rather than buying in a store
    Lavender M.
    Did you find this review helpful?
    5 out of 5 stars
    29 September, 2026Verified purchase

    Great supplement option with ingredients I feel good about

    I started using Bobbie Organic Gentle while dealing with some breastfeeding supply issues from clogged ducts, and it has honestly been such a relief to have a formula I feel good about supplementing with. I was pretty particular about what I wanted to give my baby, especially since we weren’t originally planning on using much formula. The organic ingredients and overall ingredient list were a huge selling point for me, and I really like that it doesn’t contain corn syrup or palm oil. My baby has taken it really well, and having something reliable to use when my supply is struggling has been a game changer for us. The one downside I’ve noticed is that his gas and dirty diapers smell significantly stronger since we started using it — and I mean significantly. That has probably been the biggest adjustment for us. Thankfully, it hasn’t seemed to bother him enough that I would consider switching. As a mom of three who’s dealt with babies who are constipated though, this is by far a win compared to that. He’s able to digest this just perfectly and has no issues with constipation. Overall, the peace of mind I get from the ingredients outweighs the extra-stinky diapers for me. I’m really happy we found this, and I would absolutely recommend it to another parent looking for an organic formula to supplement breastfeeding or use regularly.
    Kaycie
    easy on tummy: 5 out of 5
    easy to prepare: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 September, 2026
    originally posted on Bobbie
    Image

    Great Formula

    After my 3 week old wasn’t tolerating other formulas well, we were so thankful to receive a sample can of Bobbie Infant Formula. After just a few feeds, I could already tell a difference, he seemed much more comfortable, less gassy, and overall happier! We’ll definitely be continuing with Bobbie and would highly recommend it to other parents looking for a formula with simple, all natural ingredients.
    Brittany L.
    Did you find this review helpful?
    5 out of 5 stars
    29 September, 2026
    originally posted on Bobbie
    Image

    So glad we switched!

    I originally started breastfeeding, but it was a really difficult journey. After about 3 months and hundreds of fussy and difficult feedings, we decided to switch to formula. Bobbie has made such a difference!
    Abigail R.
    Did you find this review helpful?
    5 out of 5 stars
    28 September, 2026
    originally posted on Bobbie
    Image

    My baby does well on this

    My baby took to this immediately and has had successful feedings with it since
    Erin
    Did you find this review helpful?
    3 out of 5 stars
    28 September, 2026
    originally posted on Bobbie
    Image

    Too many bubbles

    My son does not drink this formula when it sits out for even 20 mins and it has way too many bubbles causing him gas.
    Isra H.
    Did you find this review helpful?
    1 out of 5 stars
    28 September, 2026
    originally posted on Bobbie
    Image

    Horrible hives

    Unfortunately, this formula did not work for my baby. His stools became extremely dark chocolate-colored and very loose, and the formula itself had a strong metallic smell. After starting Bobbie, he also developed severe hives and became extremely gassy. We switched him back to his previous formula, and his symptoms started improving. I really wanted Bobbie to work for us, but unfortunately it just wasn’t a good fit for my baby.
    Hye
    Did you find this review helpful?

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