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Bobbie Organic Gentle Infant Formula - 14.1oz - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz - 1 of 4

Bobbie Organic Gentle Infant Formula - 14.1oz

$29.99 ($2.13/ounce)

In Stock

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About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Serving Size: 5 fl oz

Amount :

Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.6g
Total Carbohydrate 10.2g
Water 133g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300IU
Vitamin D 75IU
Vitamin E 2IU
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp. oil***, vitamin a palmitate, cholecalciferol (vitamin d3), d/-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b1), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3), folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. **a source of arachidonic acid (ara) ***a source of docosahexaenoic acid (dha)' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.1 inches length x 4.1 inches width x 4.1 inches height
Estimated ship weight: 1.18 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the formula SNAP/EBT eligible?

submitted by Jade - 4 months ago
  • A: WIC does not except Bobbie formula

    submitted byMaribel - 3 months ago
  • A: Hi Jade, Bobbie formula is available at many retailers that accept WIC/EBT/SNAP, such as Target!

    submitted byBobbie - 4 months ago
    Brand expert

Q: How many scoops for container of formula?

submitted by Chris - 1 year ago
  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 1 year ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 1 year ago
  • A: Wow my baby has the same stool and she’s only been in this Boobie sensitivity formula. Has it changed over time?

    submitted by - 3 months ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 1 year ago
    Brand expert

Q: What is the difference between the gentle and regular Bobbie formula? Do they have the same ingredients?

submitted by Teejay - 2 months ago
  • A: Great question! Organic Gentle is a sensitive formula, for babies experiencing gas, fussiness and crying. It is made with partially broken down proteins for easier digestion. All other Bobbie infant formulas are considered routine formulas. They are suitable for most feeding journeys. Nutritionally, all of these products are equivalent.

    submitted byBobbie - 2 months ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 5 months ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 5 months ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 7 months ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 6 months ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 8 months ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 8 months ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 8 months ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 8 months ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 9 months ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 9 months ago
    Brand expert

Q: Hi, I am possibly going to start subsitituting with your formula as my BM supply is decreasing, what are somethings I should be aware of regarding your formula? Does your formula contain any metals?

submitted by DeShyla C - 1 year ago
  • A: Hi DeShyla! Every baby is different, so there’s no right or wrong way to combo feed with breastmilk and formula. If you're looking for resources, email us at hello@hibobbie.com and we'd be happy so share! Bobbie, like all infant formulas, does extensive finished product testing. Heavy metals exist naturally in our environment and some are crucial for healthy development in the correct quantities, such as iron! While heavy metals in infant formula are low (often below detectable levels) Bobbie tests every lot of infant formula for heavy metals. We use reputable laboratories and third-party, independent certification through the Clean Label Project to give our customers peace of mind that they’re receiving high-quality, safe infant formula.

    submitted byBobbie - 1 year ago
    Brand expert

Related Categories

Guests are saying

Bobbie Gentle Formula has received mixed reviews from guests. Many appreciate its clean, organic ingredients and its positive impact on reducing gas, spit-up, and discomfort in babies. However, some guests have reported issues with constipation and gas. The formula is praised for being gentle on sensitive tummies and closely resembling breast milk.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 1023 reviews
    easy on tummy: 3 out of 5
    easy to prepare: 3.74 out of 5
    quality: 3 out of 5
    value: 2.73 out of 5
    38% would recommend
    84 recommendations
    3 out of 5 stars
    6 November, 2025Verified purchase

    (no review title)

    We liked the ingredients and seems to be a good formula but made baby’s breath smell bad and poop turned dark green and extremely smelly.
    Wil
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 October, 2025

    (no review title)

    Would not recommend. Smells bad and my baby started to get gastric issues.
    1 reply from Bobbie team - 8 days ago
    Thank you for taking the time to share this feedback with us. We're sorry to hear about your experience and we'd like to learn more and make it right. Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're here for you!
    Hello
    easy on tummy: 1 out of 5
    easy to prepare: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2025
    originally posted on Bobbie
    Image

    Perfect formula for our son!

    We tried several formulas prior to Bobbie, and Bobbie has by far been the best one for our son. We love Bobbie!
    Michael
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2025
    originally posted on Bobbie
    Image

    Best formula for our little one

    We love that all the ingredients are clean and exactly what babies need. We are european and wanted a formula that would meet European standard without crazy prices. Thanks Bobbie
    Alexandra H.
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2025
    originally posted on Bobbie
    Image

    Amazing!!! Dairy intolerance tested

    My poor guy has a terrible intolerance to dairy (if I consume and then give him breastmilk). I tried this after searching high and low to find something that doesn’t have terrible chemicals. He does great on this since the dairy protein is broken down. Great poops! No more gas and upset
    Lauren Y.
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2025
    originally posted on Bobbie
    Image

    Poop!

    The best gentle formula I have found for my little babies. My oldest daughter switched when she was around 8 months but it was the best switch. I started my second daughter on it right away. Not missing a second! And the subscription option is the best.
    Peyton
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2025
    originally posted on Bobbie
    Image

    Since switching to this formula

    Since switching to this formula after trying six different types for our baby his been so much happier less fussy and doesn’t struggle to pop. Had this formula had a sensitive option two years ago I would have had it for our other kids. But so glad it’s available now for Ash.
    Marie K.
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2025
    originally posted on Bobbie
    Image

    moved to this from EBF!

    This formula has worked great for my previously EBF baby! We planned on slowly transitioning to this formula by combo feeding, but problems with my supply came up mid transition so we had to go 100% to formula within a day of transitioning. This was such a smooth transition after about 3 days of baby getting used to the taste. Baby has been spitting up less, and seems to really take to this formula!
    Tori G.
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2025
    originally posted on Bobbie
    Image

    Only formula that worked

    This is literally the only formula that my baby reacted well to. I went from similac sensitive to similac total pro comfort to alimentum to finally Bobbie gentle. He is no longer screaming in pain from gas, my poor baby. I wish I discovered this formula sooner. Miracle worker!
    Nicole
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2025
    originally posted on Bobbie
    Image

    Mixed well

    there’s just a couple days that I’m trying Bobbie with my twin girls but some I started I noticed the formula mixed pretty well with the water and also they are enjoying, no more fussy, colic’s or crying. I’m so happy to make the right choice for them
    Luna
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2025
    originally posted on Bobbie
    Image

    Love it!

    Convenient and easy, works well with Baby Brezza and our acid reflux having little one.
    H
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2025
    originally posted on Bobbie
    Image

    Excellent

    My baby had some GI issues, but he’s done great with this! I feel so much less guilty about not giving him a full breast milk diet knowing that he’s getting healthy, organic formula instead.
    McQueeney
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2025
    originally posted on Bobbie
    Image

    Recommended to us and we love!

    Bobbie was recommended to me by my older sister who was recommended by many friends and it was the first formula we tried. Our baby has a very gassy sensitive tummy. We instantly loved it and haven’t had to try anything else for our baby!
    Randi G.
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    22 October, 2025Verified purchase

    Good minus the smell

    My son loves this formula. His stomach handles it well. I like that they dropped the price however his poop smells like waste management or the streets of San Francisco. I can hardly take the stench. Just beware of this. I have to give him baths constantly and slather him in baby lotion and baby perfume to mask the smell. Sometimes I wonder if it comes through his pores
    1 reply from Bobbie team - 15 days ago
    Hi Dior! The oils, nutrients and vitamins, and DHA/ARA all contribute to Bobbie’s scent and flavor. Infant formulas containing DHA/ARA are sometimes described as having a “fishy” smell, and there may be some variation from one can to another. While taste is subjective, some babies have strong reactions to new flavors and we suggest giving it a few tries! Sometimes babies adjust to the taste over time. In the meantime, we are sorry that Bobbie was not an immediate hit! We'd like to learn more about your experience and help further. You can reach us at consumerresponse@hibobbie.com.
    Dior
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2025
    originally posted on Bobbie
    Image

    Perfect for supplementing — gentle and easy on my baby’s tummy

    I’ve been using the Bobbie Organic Gentle Formula to supplement with my breastmilk for my second son, and it’s been fantastic. He took to it immediately — no fussiness, no gas, and no digestive issues at all. It mixes easily and has a mild, clean smell that doesn’t overpower like some other formulas. I love knowing it’s organic, non-GMO, and made with high-quality ingredients that I feel good about giving my baby. It’s truly lived up to its name — gentle and consistent, which has made feeding so much less stressful this time around. If you’re a breastfeeding mom looking for a trustworthy, smooth-transition formula, I can’t recommend Bobbie Gentle enough. It’s been a perfect balance for us.
    Lea D.
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2025
    originally posted on Bobbie
    Image

    So thankful for this formula.

    So thankful for this formula. Clean ingredients and tolerated so well.
    Tayler B.
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2025
    originally posted on Bobbie
    Image

    Helped my newborn so much!

    We switched from our first formula to this due to my daughter spitting up after every feed. This formula helped us so much and she loves it!
    Jordyn
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2025
    originally posted on Bobbie
    Image

    So great!

    So thankful to have found this and that it is working for our baby even with a dairy intolerance! We weren’t sure if this would work but it’s so much better than the hypoallergenic options. Thank you!!
    Kelsey
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2025
    originally posted on Bobbie
    Image

    Combo feed

    After exclusively breastfeeding for a month, my son transitioned to this formula without ANY PROBLEMS. We moved to combo feeding to get my son ready for daycare. He receives this formula at daycare and I breastfeed at home. No gas, no fussiness, no constipation, no acid reflux. It was seamless and my son loves it. The subscription is a lifesaver. One less thing to remember to purchase.
    Macy H.
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2025
    originally posted on Bobbie
    Image

    Thankful

    This formula has been great for supplementing. Our baby was having some feeding issues, and the gentle formula was really helpful. We are grateful that we can use a formula that is not filled with unnecessary ingredients.
    Jacob R.
    Did you find this review helpful?

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