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Bobbie Organic Gentle Infant Formula - 14.1oz - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz - 1 of 4

Bobbie Organic Gentle Infant Formula - 14.1oz

$29.99 ($2.13/ounce)

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5 fl oz

Amount :

Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.6g
Total Carbohydrate 10.2g
Water 133g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300IU
Vitamin D 75IU
Vitamin E 2IU
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp. oil***, vitamin a palmitate, cholecalciferol (vitamin d3), d/-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b1), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3), folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. **a source of arachidonic acid (ara) ***a source of docosahexaenoic acid (dha)' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Organic Certified, Kosher
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.1 inches length x 4.1 inches width x 4.1 inches height
Estimated ship weight: 1.18 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the formula SNAP/EBT eligible?

submitted by Jade - 4 months ago
  • A: WIC does not except Bobbie formula

    submitted byMaribel - 3 months ago
  • A: Hi Jade, Bobbie formula is available at many retailers that accept WIC/EBT/SNAP, such as Target!

    submitted byBobbie - 4 months ago
    Brand expert

Q: How many scoops for container of formula?

submitted by Chris - 1 year ago
  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 1 year ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 1 year ago
  • A: Wow my baby has the same stool and she’s only been in this Boobie sensitivity formula. Has it changed over time?

    submitted by - 4 months ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 1 year ago
    Brand expert

Q: What is the difference between the gentle and regular Bobbie formula? Do they have the same ingredients?

submitted by Teejay - 2 months ago
  • A: Great question! Organic Gentle is a sensitive formula, for babies experiencing gas, fussiness and crying. It is made with partially broken down proteins for easier digestion. All other Bobbie infant formulas are considered routine formulas. They are suitable for most feeding journeys. Nutritionally, all of these products are equivalent.

    submitted byBobbie - 2 months ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 6 months ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 6 months ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 8 months ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 6 months ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 8 months ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 8 months ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 9 months ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 8 months ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 10 months ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 10 months ago
    Brand expert

Q: Hi, I am possibly going to start subsitituting with your formula as my BM supply is decreasing, what are somethings I should be aware of regarding your formula? Does your formula contain any metals?

submitted by DeShyla C - 1 year ago
  • A: Hi DeShyla! Every baby is different, so there’s no right or wrong way to combo feed with breastmilk and formula. If you're looking for resources, email us at hello@hibobbie.com and we'd be happy so share! Bobbie, like all infant formulas, does extensive finished product testing. Heavy metals exist naturally in our environment and some are crucial for healthy development in the correct quantities, such as iron! While heavy metals in infant formula are low (often below detectable levels) Bobbie tests every lot of infant formula for heavy metals. We use reputable laboratories and third-party, independent certification through the Clean Label Project to give our customers peace of mind that they’re receiving high-quality, safe infant formula.

    submitted byBobbie - 1 year ago
    Brand expert

Related Categories

Guests are saying

Bobbie Gentle Formula has received mixed reviews from guests. Many appreciate its clean, organic ingredients and its positive impact on reducing gas, spit-up, and discomfort in babies. However, some guests have reported issues with constipation and gas. The formula is praised for being gentle on sensitive tummies and closely resembling breast milk.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 1092 reviews
    easy on tummy: 3 out of 5
    easy to prepare: 3.78 out of 5
    quality: 3.06 out of 5
    value: 2.76 out of 5
    38% would recommend
    88 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 November, 2025Verified purchase

    (no review title)

    After trying so many different formulas finally I found the right one for my baby , he was spitting out after every feeding and this one made the difference definitely recommend for baby’s that have a sensitive stomach.
    alejandra
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    25 November, 2025

    No

    Gave my baby very smelly dark green diarrhea that irritated her skin so badly.
    Tinu
    easy on tummy: 1 out of 5
    easy to prepare: 4 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 November, 2025

    Gas

    Enfamil Gentlease would make my baby spit up and made her tummy bubbly. So we transitioned to Similac Pro Total comfort, gas and bubbles disappeared , no spitting up, although it gave her diarrhea. So before switching to a more sensitive formula we tried Bobbie Gentle. She went from having diarrhea to being bloated, gassy, and straining to poop. May I also mention the small can is not worth the price.
    crystal
    easy on tummy: 1 out of 5
    easy to prepare: 4 out of 5
    quality: 5 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 November, 2025Verified purchase

    Sleeping longer

    We switched to Bobbie from Similac 360 sensitive because my daughter was ready for powder (using RTF prior). the transition was smooth and less than a week from starting she began sleeping longer stretches at night. currently she is up to 8.5 hours and I like to think it is because of this formula! Unlike Similac, it does stink and when she spits up it does not stain yellow. She spits up much less now and has less gas pains as before. It is more expensive than other formulas but it is the only one I will use moving forward.
    PbandJ
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 November, 2025
    originally posted on Bobbie
    Image

    No issues whatsoever

    My second baby was the first we used this formula for and the reason why was because we knew we were going to have to bottle feed her exclusively and weren’t sure how she would take the original formula to start since my previous experience came from my first who I breastfed and supplemented with formula so I wanted to try out safer to start! All of that to say, we never experienced any issues with the formula and our baby adapting to it. After several cans, we felt good enough to try transitioning over to the original formula which is what we still use. No issues there either!
    Alex B.
    Did you find this review helpful?
    4 out of 5 stars
    16 November, 2025
    originally posted on Bobbie
    Image

    Formula review

    The formula has been helping with the stomach discomfort but it does trigger very smelly stools and dark green in color. It also has a strong smell once ingested.
    Esmeralda M.
    Did you find this review helpful?
    5 out of 5 stars
    16 November, 2025
    originally posted on Bobbie
    Image

    PLEASE MAKE A GOAT MILK!!!!

    We LOVED Bobbie but my boy is allergic to cow milk :((( PLEASE MAKE A GOAT MILK ONE! You would have soooo many more customers!
    Madison V.
    Did you find this review helpful?
    1 out of 5 stars
    15 November, 2025

    (no review title)

    Wanted to love this formula; had to switch abruptly due to the by heart recall. My son has terrible gas, smelly farts and hunter green liquid tools with this formula.
    Nurse_Nyla
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 November, 2025
    originally posted on Bobbie
    Image

    Great Formula

    This formula works great with my Child. Less gas than others
    Mike M.
    Did you find this review helpful?
    5 out of 5 stars
    14 November, 2025
    originally posted on Bobbie
    Image

    Gassy Baby

    We were on the original version and our baby started to be so fussy and gassy and I remembered that sometimes you'll need to switch formulas so I looked up to see if Bobbie was a formula that made babies fussy and gassy and found the sensitive version. The change was pretty instant. She went from having BMs every few days to daily and better able to burp and pass gas. When it went out of stock a few months ago I had family sending it to us because I couldn't imagine her being in panic again.
    Mandy
    Did you find this review helpful?
    5 out of 5 stars
    14 November, 2025
    originally posted on Bobbie
    Image

    Best formula

    My son loves organic gentle infant formula. Its eaay on his tummy and doesnt stop him up. We love bobbie!
    Tyeika
    Did you find this review helpful?
    5 out of 5 stars
    14 November, 2025
    originally posted on Bobbie
    Image

    Actually Gentle

    We tried a different “gentle” formula first for our hungry and gassy little guy. It was horrible as a parent to hear his tummy gurgle constantly, and to feel his entire body so clenched in discomfort. After struggling with his colicky (and exclusively breastfed) older sister, we decided to try Bobbie. Within a few days, the gurgling has essentially stopped and he is much more relaxed. Since we changed to such a drastically cleaner formula, I have no idea if he would tolerate the original formula just as well. Because he has done so well, none of us are feeling too adventurous to change formulas anytime soon. I can’t recommend this highly enough!
    Christian L.
    Did you find this review helpful?
    5 out of 5 stars
    14 November, 2025
    originally posted on Bobbie
    Image

    Love Bobbie !

    My baby was having potty trouble & tummy pain. Bobbie gentle has helped ! Refer it to my mama friends !
    Destiny
    Did you find this review helpful?
    1 out of 5 stars
    13 November, 2025Verified purchase

    So Clumpy

    You have to literally use a food processor to get this formula to fully mix up. Otherwise, there are clumps. Shaking gently doesn’t work, shaking rigorously doesn’t work, stirring with a utensil doesn’t work, using a frother doesn’t work, it’s just always clumpy. 🤷🏻‍♀️ i’ve never had this issue with any other formula.
    lydia
    Did you find this review helpful?
    5 out of 5 stars
    13 November, 2025
    originally posted on Bobbie
    Image

    Awesome!

    Been using this to supplement with breast milk! My baby seems to enjoy it and have had no problems! Would recommend to any mama!
    Kristen
    Did you find this review helpful?
    5 out of 5 stars
    13 November, 2025
    originally posted on Bobbie
    Image

    Switched over!

    I decided to switch to Bobby after having issues with the formula my baby was on previously and needing to change all of a sudden. Baby has loved Bobby so far and took to the taste and everything right away. And I have to say it smells better than the other formula as well. !
    Ashley M.
    Did you find this review helpful?
    5 out of 5 stars
    12 November, 2025
    originally posted on Bobbie
    Image

    The. Best.

    I wish I had this when my daughter was born! My son THRIVES on this formula. I wish I could share pictures of the immense difference this formula made for just his skin alone … and how he is now the most content baby since he doesn’t have gas issues anymore! This formula is the best, hands down.
    Samantha M.
    Did you find this review helpful?
    5 out of 5 stars
    12 November, 2025
    originally posted on Bobbie
    Image

    Baby approved

    Our baby loves this formula, and it is gentle on her sensitive stomach.
    Alexandra
    Did you find this review helpful?
    5 out of 5 stars
    11 November, 2025
    originally posted on Bobbie
    Image

    The best!

    Was searching for a formula I’d feel confident in transitioning to from breast milk, it’s been a breeze with this! I tried the regular one first but the gentle has improved my babes gas.
    T
    Did you find this review helpful?
    4 out of 5 stars
    10 November, 2025
    originally posted on Bobbie
    Image

    Switched from ByHeart

    We switched from ByHeart for a more gentle option and I noticed a difference in my baby right away! The formula mixes very nicely and my baby loves it. The only con is that it is a little pricier and that it’s the only formula excluded from their sale, but the cost is worth it for us.
    Noel
    Did you find this review helpful?

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