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Bobbie Organic Gentle Infant Formula - 14.1oz

Bobbie Organic Gentle Infant Formula - 14.1oz - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz - 1 of 4
$29.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Serving Size: 5 fl oz

Amount Each 5 FL OZ (150 mL):

Calories: 100
% Daily Value*
Total Fat 5.6grm0%
Total Carbohydrate 10.2grm0%
Protein 2.3grm0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
Water 133grm0%
Linoleic Acid 725mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp, oil***, vitamin a palmitate, cholecalciferol (vitamin d3), dl-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b,), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3, folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. ** a source of arachidonic acid (ara). *** a source of docosahexaenoic acid (dha).

Allergens & Warnings:

Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.
Contains: Milk
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 3.94 inches width x 5.28 inches height
Estimated ship weight: 1.13 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: How many scoops for container of formula?

submitted by Chris - 9 months ago
  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 8 months ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 9 months ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 27 days ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 21 days ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 3 months ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 1 month ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 3 months ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 3 months ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 4 months ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 3 months ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 5 months ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 4 months ago
    Brand expert

Q: Hi, I am possibly going to start subsitituting with your formula as my BM supply is decreasing, what are somethings I should be aware of regarding your formula? Does your formula contain any metals?

submitted by DeShyla C - 7 months ago
  • A: Hi DeShyla! Every baby is different, so there’s no right or wrong way to combo feed with breastmilk and formula. If you're looking for resources, email us at hello@hibobbie.com and we'd be happy so share! Bobbie, like all infant formulas, does extensive finished product testing. Heavy metals exist naturally in our environment and some are crucial for healthy development in the correct quantities, such as iron! While heavy metals in infant formula are low (often below detectable levels) Bobbie tests every lot of infant formula for heavy metals. We use reputable laboratories and third-party, independent certification through the Clean Label Project to give our customers peace of mind that they’re receiving high-quality, safe infant formula.

    submitted byBobbie - 7 months ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 9 months ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 9 months ago
    Brand expert

Q: Is this acceptable for a cows milk protein allergy?

submitted by Ccmom11 - 10 months ago
  • A: Hi! Great question, no our Bobbie Gentle Infant formula would not be recommended for a little one with a cow milk protein allergy.

    submitted byBobbie - 10 months ago
    Brand expert

Q: What are the expiration dates on these cans? I want to order but worried they will expire before my granddaughter uses them all

submitted by Connie - 10 months ago
  • A: Hi Connie, If you are planning on stocking up, you can expect to receive cans from our site that are at least 6 months from their specific USE BY date. However, most often, the timeframe you would have to use the product is much longer than that. If you want to be sure of the USE BY date before you purchase, visit your local Target store, where you will be able to check the USE BY date on each can before you purchase it.

    submitted byBobbie - 10 months ago
    Brand expert

Related Categories

Guests are saying

This formula has received mixed feedback from guests, with many expressing disappointment regarding its smell, taste, and effects on their babies. While some guests appreciate the clean ingredients and gentle formulation, others report adverse reactions such as gas, vomiting, and refusal to drink. The product's price increase has also been a concern. Overall, it may work well for some babies, but others may need to explore alternatives.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 731 reviews
    easy on tummy: 2.94 out of 5
    easy to prepare: 3.71 out of 5
    quality: 2.91 out of 5
    value: 2.63 out of 5
    35% would recommend
    73 recommendations

    Gentle formula, not stinky

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Golfmom636 - 5 days ago, Verified purchaser
    This formula has been wonderful for my baby with a sensitive tummy. He drinks half breast milk half formula and it’s worked out well. It doesn’t have a bad smell either, which I really appreciate.
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Best formula for my combo fed reflux baby!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Dorothy JH - 7 days ago, Verified purchaser
    This has worked so well for my reflux baby. Other gentle formulas still upset his belly, but he’s been so happy, with minimal spit up, and steadily gaining weight on this formula.
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Did not work for us.

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Tru - 11 days ago, Verified purchaser
    This formula unfortunately did not work for our baby. We tried for 5 weeks until switching to a different brand. Also, you will have to have hot water for the formula to mix well.
    1 reply from Bobbie team - 9 days ago
    Hello! We are sorry to hear that Bobbie Organic Gentle was not a good fit for your baby. We'd like to learn more about your experience. Please email us at consumerresponse@hibobbie.com and refer to this review. Regarding the mix-ability, warm water or vigorous shaking helps to prepare formula. If you are needing to give it a good shake, let the bottle sit for a few minutes before the feeding session and swirl gently to allow bubbles or foam to break up before serving.
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Happier baby

    5 out of 5 stars
    Andrea R. - 11 days ago
    originally posted on Bobbie
    Image
    Baby previously struggled with painful gas and bowel movements but now has minimal gas and bm pain. She sleeps super well too! I’m not sure if that I from Bobbie but o do t see why it wouldn’t play some role in that.
    Did you find this review helpful?

    Better than Byheart

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Ashbee - 12 days ago, Verified purchaser
    I like the fact that my baby doesn’t spit up like he used to with Byheart and actually goes to the bathroom. He was super constipated with Byheart and wouldn’t have a bowl movement for 3-4 days at a time. My only issue is the fact that it’s 14oz for $30 which is expensive especially in today’s economy.
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not for us

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Reviewer - 13 days ago
    Smells like chalk, and my baby wouldn’t even drink it. For some reason, it didn’t mix well either. Back to Kendamill we go.
    1 reply from Bobbie team - 9 days ago
    Hello! Warm water or vigorous shaking helps when preparing formula. If you need to give it a good shake, let the bottle sit for a few minutes before the feeding session and swirl gently to allow bubbles or foam to break up before serving. We are sorry to hear that Bobbie Organic Gentle was not a good fit for your baby. We'd like to learn more about your experience. Please email us at consumerresponse@hibobbie.com and refer to this review.
    value: 1 out of 5
    Did you find this review helpful?

    My baby was in the

    5 out of 5 stars
    chloe - 13 days ago
    originally posted on Bobbie
    Image
    My baby was in the nicu and was getting formula - he was so constipated and they didnt even tell me and I was very hesitant to put him on formula but I was not producing enough milk anyways when he came home I looked at the ingredients first one was corn syrup, I bugged out and changed to bobbie and in 1 day he was able to poop normally, I am so happy :)
    Did you find this review helpful?

    Feeding Savior

    5 out of 5 stars
    Laura - 14 days ago
    originally posted on Bobbie
    Image
    As a first time mom, I have been struggling physically, mentally, and emotionally due to my baby’s horrible reflux issues. We tried EVERYTHING for weeks on end with no solution. I was a worried mess when she wasn’t gaining weight because she was throwing up everything after every feeding. The maternal instinct in me wanted so bad to be able to provide for my baby and stay breastfeeding, but after doctors appointments and trial and error, I concluded it was time to try the Gentle Formula. With it being hypoallergenic, I believe whatever was partially causing the intolerance in my breast milk was solved almost instantly after her first bottle. Anyways, it’s only been two days and she seems like a completely different baby. I wasn’t even able to lay her down on her back without her spitting up and coughing up throw up before, now she sleeps like an angel. Thank you so much for being the solution to my biggest worry in my early days of motherhood. I will now forever vouch for this company.
    Did you find this review helpful?

    My son was having a

    5 out of 5 stars
    Molly - 14 days ago
    originally posted on Bobbie
    Image
    My son was having a lot of tummy issues while breastfeeding and I got introduced to Bobbie in a hello baby box. I cannot brag enough on how this formula has helped easy most of his issues and it’s better day to day.
    Did you find this review helpful?

    Amazing!

    5 out of 5 stars
    Alessia - 14 days ago
    originally posted on Bobbie
    Image
    Bobbie Gentle has been a game-changer for my baby — easy to digest and no more tummy troubles!
    Did you find this review helpful?

    Best formula out there!

    5 out of 5 stars
    Katie - 15 days ago
    originally posted on Bobbie
    Image
    I absolutely am in love with this formula. I trust this brand and recommend to everyone! Not only is it organic but free of lead and other horrible ingredients! This is the only gentle formula that works perfect for my baby!
    Did you find this review helpful?

    amazing formula

    5 out of 5 stars
    brittney d. - 15 days ago
    originally posted on Bobbie
    Image
    this formula is amazing it has worked wonders for my daughter
    Did you find this review helpful?

    Great for babies with gas

    5 out of 5 stars
    Brendan - 15 days ago
    originally posted on Bobbie
    Image
    This formula really helped our baby with their gas and general fussiness during feeding time. We’ll only be using Bobbie from now on!
    Did you find this review helpful?

    Absolutely Recommend!

    5 out of 5 stars
    Kaitlin - 15 days ago
    originally posted on Bobbie
    Image
    Have been using this formula since my baby was 6 months old. No issues and she loves it!
    Did you find this review helpful?

    Our baby boy was having

    5 out of 5 stars
    Whitney - 15 days ago
    originally posted on Bobbie
    Image
    Our baby boy was having some pretty bad tummy troubles so we decided to try Bobbie gentle! I love the clean ingredients and our baby is thriving with no more tummy troubles!
    Did you find this review helpful?

    Absolutely the best for my preemie boy

    5 out of 5 stars
    Naga V. - 16 days ago
    originally posted on Bobbie
    Image
    I absolutely love this formula! Was sooo skeptical to give him completely formula but since my supply was dipping i had to be prepared and he even got used to the taste pretty quick! Thank you sooo much!
    Did you find this review helpful?

    Great product

    5 out of 5 stars
    Kyle - 16 days ago
    originally posted on Bobbie
    Image
    Great product for babies who have a tough time digesting regular formula. Definitely helped with digestion and having bowl movements too! Overall just a happier baby
    Did you find this review helpful?

    Organic gentle

    5 out of 5 stars
    Faye B. - 16 days ago
    originally posted on Bobbie
    Image
    We have absolutely loved using Bobbie. It’s so easy on my baby’s tummy and he loves it.
    Did you find this review helpful?

    The best

    5 out of 5 stars
    Cristina G. - 17 days ago
    originally posted on Bobbie
    Image
    My grandson never had any problems, that’s mean a lot for a baby and mom
    Did you find this review helpful?

    Finally!

    5 out of 5 stars
    Sali - 17 days ago
    originally posted on Bobbie
    Image
    Finally a formula my baby will eat - switching from breast milk to formula was such a challenge and baby girl loved this. Better than kendamil clean formula doesn’t contain soy amazing.
    Did you find this review helpful?

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