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Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz: Pasteurized, Naturally Flavored, Non-GMO - 2 of 4Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz: Pasteurized, Naturally Flavored, Non-GMO - 3 of 4Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz: Pasteurized, Naturally Flavored, Non-GMO - 4 of 4
Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz: Pasteurized, Naturally Flavored, Non-GMO - 1 of 4

Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz: Pasteurized, Naturally Flavored, Non-GMO

$33.49 ($1.67/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • SUPPORTS DIGESTIVE HEALTH: Made in Australia, Bubs Goat Milk Infant Formula is for bubs ages 0 to 12 months. It promotes smooth digestion and a healthier gut for your bub, allowing easier digestion compared to cow's milk
  • FOR SENSITIVE TUMMIES: Our Bubs Goat Milk Infant Formula gives parents peace of mind by providing the essential vitamins and minerals your bub needs for healthy development, including DHA/ARA, omega-3, omega-6, and prebiotics
  • GOODNESS FROM THE FARM: Securely blended, made with whole goat milk. No GMOs, corn syrup, artificial colors, flavors, preservatives. Plus selected for Clean Label Project Award
  • PREPARATION INSTRUCTIONS: Wash hands, bottle, feeding utensils and surfaces with soap and water. Add powder using 1 unpacked, level scoop for each 2 fl oz of water. Cap bottle, shake well until powder dissolves
  • TRUSTED FOR NEARLY 20 YEARS: Trusted by Australian families for nearly 20 years, Bubs is mom founded and on a mission to provide the cleanest and purest products that support calm, happy tummies and growing bodies

Description

Gentle on tummies. Bubs Goat Milk Infant Formula is the first and only clean label goat milk formula available today. It’s made with whole goat milk which has A2 protein, a smaller and softer protein that’s more easily absorbed in your baby's tiny tummy. For many, this means fewer digestive issues. Families can rest assured knowing they’re giving their baby the very best because Bubs Goat Milk Infant Formula – as with all of our formulas – has been tested for over 400 heavy metals, toxins and contaminants, above and beyond the US requirements.

Serving Size: 4.9 fl oz

Amount (4.9 fl.oz., prepared as directed):

Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 10.7grm0%
Protein 2.1grm0%
Water 132grm0%
Linoleic Acid 750mg0%
Vitamin A 2800%
Vitamin D 630%
Vitamin E 40%
Vitamin K 9.7mcg0%
Thiamin (Vit. B1) 135mcg0%
Riboflavin (Vit. B2) 225mcg0%
Vitamin B6 81mcg0%
Vitamin B12 0.7mcg0%
Niacin 860mcg0%
Folic Acid 20mcg0%
Pantothenic Acid 750mcg0%
Biotin 5.3mcg0%
Vitamin C (Ascorbic Acid) 20mg0%
Choline 18.6mg0%
Inositol 13mg0%
Calcium 70mg0%
Phosphorus 42mg0%
Magnesium 8mg0%
Iron 1.1mg0%
Zinc 0.7mg0%
Manganese 22mcg0%
Copper 114mcg0%
Iodine 10mcg0%
Selenium 3.4mcg0%
Sodium 46mg0%
Potassium 91mg0%
Chloride 80mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

lactose, goat whole milk solids, goat whey protein concentrate, vegetable oil blend (palm olein, high oleic sunflower oil, canola oil, sunflower oil, coconut oil), galacto-oligosaccharide (gos). less than 2% of: antioxidants (a-tocopherol, ascorbyl palmitate), biotin, schizochytrium sp. oil*, m. alpina oil**, calcium carbonate, calcium pantothenate, calcium phosphate, choline bitartrate, cholecalciferol, copper sulfate, cyanocobalamin, d-alpha tocopheryl acetate, folic acid, ferrous sulfate, inositol, l-carnitine, magnesium sulfate, manganese sulfate, niacinamide, phytonadione, potassium chloride, potassium iodide, potassium phosphate, pyridoxine hydrochloride, riboflavin, sodium ascorbate, sodium citrate, sodium selenite, soy lecithin, taurine, thiamine hydrochloride, vitamin a acetate, zinc sulfate. * a source of dha. ** a source of ara.

Allergens & Warnings:

Contains goat milk and soy. , Warning: Never use a microwave oven to warm formula. Serious burns can result. Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Prepared refrigerated formula must be used within 24 hours. After feeding begins, use the prepared formula within 1 hour, discard any leftover formula and do not re-use. Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional. Ask your baby's doctor about the need to use cooled, boiled water for mixing and the need to boil (sterilize) bottles, nipples, and rings before use. Not for infants or children with Galactosemia. Warning: Follow instructions exactly. Prepare bottles and nipples as directed. Do not change proportions of powder except on medical advice. Incorrect preparation can make your baby very ill.
Features: No Artificial Preservatives, No Artificial Colors, Non-GMO, No Artificial Flavors
Dietary Needs: Pasteurized, Naturally Flavored
Baby Formula Focus: Standard Nutrition, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 20 Ounces
TCIN: 91230366
UPC: 860006764562
Item Number (DPCI): 007-12-0011
Origin: Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.1 inches length x 5.1 inches width x 5.7 inches height
Estimated ship weight: 1.65 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Where is this formula made?

submitted by Nuna - 1 year ago

  • A: Hi! All of our formulas are made in Australia. Please let us know if you have any other questions.

    submitted byAussie Bubs - 1 year ago
    Brand expert

Q: Is this product suitable for infants up to 12 months?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, it is specifically formulated for infants aged 0 to 12 months.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What specific nutrients are included in the formula?

submitted by AI Shopping Assistant - 2 months ago

  • A: It includes essential vitamins, minerals, DHA/ARA, omega-3, omega-6, and prebiotics.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What type of protein does this formula contain?

submitted by AI Shopping Assistant - 2 months ago

  • A: The formula contains A2 protein, which is smaller and easier for infants to digest.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Can this formula help with digestive issues?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, many families report fewer digestive issues when using this goat milk formula.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How is this formula different from cow's milk formula?

submitted by AI Shopping Assistant - 2 months ago

  • A: It promotes smoother digestion and is easier on sensitive tummies compared to cow's milk.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Do I have to boil water to 158 degrees for this formula to be safe for my baby?

submitted by Mich - 4 months ago

  • A: Thank you for reaching out to us. As long as your water source is filtered and from a safe supply, there is no need to boil your water beforehand. Please let us know if you have any additional questions.

    submitted byAussie Bubs - 4 months ago
    Brand expert

Q: The first ingredient on the label is lactose. To clarify, this lactose would be goat lactose, correct? Why is that not written "goat lactose" ? looking for a formula FREE OF cow lactose . Thank you

submitted by MumMomMama - 6 months ago

  • A: Hello, Confirming that the lactose for Bubs Goat Milk Infant Formula is goat lactose. Please feel free to email hello@aussiebubs.com should you have additional questions.

    submitted byBubs - 4 months ago
    Brand expert

Q: Will this formula help to reduce baby from spitting up a lot?

submitted by Julie - 10 months ago

  • A: Thank you for reaching out to us. Goat milk naturally contains A2 casein, which is gentler on babies’ digestion. For any specific feeding questions, we recommend speaking with your pediatrician.

    submitted byBubs - 4 months ago
    Brand expert

Q: I can see there is 0-6 months also 0-12 months. Do i need to worry about this? I mean Do I bought an original product? Does my baby is receiving the right nutrition besides what the product sells?

submitted by Andrea - 11 months ago

  • A: Thank you for reaching out to us. Please note that we have phased out our old cans that are (0-6 months) STAGE 1 and (6-12 months) STAGE 2. Our new cans are now 0-12 months. Some regions around the world – like Australia – offer infant formula in two stages. We entered the US at the height of the formula shortage, we didn’t have time to adjust our cans to meet US norms and expectations, we needed to get them here as quickly as possible to help feed babies. We’ve decided to move to a single stage formula intended for use by infants from birth to 12 months. From a formula and nutritional standpoint, nothing has changed. It is the same as STAGE 1 formula. The formulation remains consistent with our infant formula products and formulated to provide the essential nutrients for growth and development. Please feel free to email hello@aussiebubs.com should you have additional questions.

    submitted byAussie Bubs - 11 months ago
    Brand expert
See all questions (10)

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Guests are saying

Bubs goat milk formula has garnered positive feedback from guests for its gentle formulation that supports digestion and overall health in infants. Many guests report significant improvements in their babies' comfort, reduced fussiness, and better bowel movements after switching from other brands. The clean ingredients and ease of mixing are also frequently praised, making it a preferred choice for parents seeking a nutritious alternative for their little ones.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 407 reviews
    quality: 3.93 out of 5
    value: 3.62 out of 5
    65% would recommend
    60 recommendations
    5 out of 5 stars
    7 June, 2026
    originally posted on Aussie Bubs
    Image

    Best formula on the market

    My baby has been drinking bubs from about 2 or 3 weeks old and he just loves it. No issues, he drinks it like mad, and it keeps him healthy and gaining weight at an extremely healthy rate. He is 10 weeks and almost 15 lbs. Also the formula is so creamy and mixes extremely well and honestly it tastes almost identical to breast milk (personally, yes, I know this, lol.) I highly recommend!
    Avery’s Mommy
    Did you find this review helpful?
    5 out of 5 stars
    28 May, 2026
    originally posted on Aussie Bubs
    Image

    Easy on the tummy

    Bought this because it was recommended, it has been the best formula. 10/10 would recommend to every one
    Jrod
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 May, 2026
    originally posted on Aussie Bubs
    Image

    The best formula for sensitive tummies.

    My baby has been on Bubs since she came home from the hospital. We have had such a great experience with it and I highly recommend it to anyone who’s looking for a gentle, clean label formula.
    Ri2121
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on Aussie Bubs
    Image

    Healthy Happy. Don't worry about constipation ♡

    People who mention constipation probably don't understand that all babies have to build their stomach muscles. I can tell my son is extremely happy and he seems to heal from minor issues like vaccines and minor surgery so quickly. We are grateful our health care assistant told us about it. My generation didn't have this access. God bless.
    MommySunflower
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 April, 2026Verified purchase

    Only Formula Worth the price!

    Love the quality that Australia brings to food for babies! Amazing formula, used this for my first child and wouldn’t use any other brand! I switched from Enfamil and I can’t give enough stars for how amazing this formula is for the growth of a child!
    Leah
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 April, 2026
    originally posted on Aussie Bubs
    Image

    Love!

    I’ve been using this formula for 3 months now! We started out using Kendamil as it came highly rated and recommended. Kendamil made my baby very gassy and fussy. We noticed a quick change in baby about two days after switching to Bubs. My baby loves it.
    PDXmom
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 April, 2026
    originally posted on Aussie Bubs
    Image

    Great features

    It’s very very very good milk my baby loves it and it’s easy for baby stomach
    Bob766
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on Aussie Bubs
    Image

    Amazing for premature babies

    My premature baby unable to digest certain formula and tried several brands. Bub’s goat formula helped my baby so much
    Tricia33
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 March, 2026Verified purchase

    (no review title)

    My baby was born at 27 weeks and in the NICU he was given Donor breast milk until he could take formula… he was given formula that was not agreeing with him. Once released I switched to Bubs goat milk and he is thriving.
    Melia
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    13 March, 2026
    originally posted on Aussie Bubs
    Image

    Tired Mom, hungry baby

    When Bub's discontinued the Easy Digest Stage 1 formula I switched to this because it was the natural switch. My daughter started to throw up and the constipation put me back at square 1. It's so hard because I tried to go back to this when the baby hit 7 months, thinking she might be better adjusted to the extra iron in the formula. Didn't take. I found 3 cans of the Easy Digest Stage 2. the bounce back to being a happy, fat baby girl was so fast! Now I'm running into the same problem with the Stage 2 since I guess it's getting phased out. It's not the same formula and now I have to try to find something else. I'm tired, the baby is tired. This stinks.
    Noni's Mama
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase

    Easy on the tummy!

    I love this formula. It is easy on my babies tummy & the ingredients feel safer than other formulas. I have used this for two of my babies & they love it.
    dontdoit
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    8 March, 2026Verified purchase

    (no review title)

    My 4 week old became very constipated,gassy and fussy when switching over to this formula from breast milk … switched over to Bobbi gentle!
    1 reply from Aussie Bubs team - 3 months ago
    We are sorry to hear about your experience. Please contact us at hello@aussiebubs.com for further assistance.
    Anais
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    18 February, 2026

    Can no where close to being full

    I don’t care if this works well or not. Formula is expensive, and if you can’t fill the can up, this is not a product worth having. Shame on this company for doing that.
    1 reply from Aussie Bubs team - 3 months ago
    Formula powder is packaged by weight rather than volume, so the can may not appear completely full to the brim. However, you can be confident that the full 20 oz is included, as every can is individually checked to ensure the correct weight. Over time, the Bubs formula powder may settle and become more compact. For best results, we recommend gently turning the can upside down several times before opening to help loosen the powder. Please contact hello@aussiebubs.com for further assistance.
    mrs81592
    value: 2 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 February, 2026Verified purchase

    the best

    this has worked wonders for my baby with cpma he went for crying all day every day to a very happy smiling baby :)
    0nlyhuman
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    10 February, 2026
    originally posted on Aussie Bubs
    Image

    Great goat milk formula

    My baby absolutely loves this formula!! There was a shortage of his previous formula and so we tried this one and ended up switching completely.
    Gigi0626
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    7 February, 2026
    originally posted on influenster.com
    Image

    Meh

    [This review was collected as part of a promotion.] It was definitely easy to use and to mix together like any other formula, smells so so weird but there’s benefits to using it so overall not bad at all
    Faith Meredeth B
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 February, 2026Verified purchase

    Great formula

    My infant loves this goat milk formula. Formula looks smooth and made good. I definitely love it for my infant girl.
    Alicia
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    30 January, 2026Verified purchase

    (no review title)

    Working great for our son. The spit up smells SO bad though. It stinks up a room
    Mcw207
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    28 January, 2026Verified purchase

    THANK YOU!

    Girl you did such a great job finding everything. THANK YOU SO MUCH! ❤️
    Tanesha
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on Aussie Bubs
    Image

    Good choice

    Was right and good one for my baby.easy on tummies
    Selima
    Did you find this review helpful?

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