Sponsored
Bubs Easy Digest Goat Infant Formula Powder - 20oz
$33.49 ($1.67/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Nutritionally complete
- Supports digestive & gut health
- Immune support
- Brain and eye development
- Clean Label Project Purity award winner
Description
Gentle on tummies. Bubs Goat Milk Infant Formula is the first and only clean label goat milk formula available today. It’s made with whole goat milk which has A2 protein, a smaller and softer protein that’s more easily absorbed in your bub’s tiny tummy. For many, this means fewer digestive issues. Families can rest assured knowing they’re giving their baby the very best because Bubs Goat Milk Infant Formula – as with all of our formulas – has been tested for over 400 heavy metals, toxins and contaminants, above and beyond the US requirements.
Serving Size: 4.9 fl oz
Amount :
% Daily Value*
Protein 2.1g
Total Fat 5.3g
Total Carbohydrate 10.7g
Water 132g
Omega-6 (linoleic acid LA) 750mg
Vitamin A 280iu
Vitamin D 63iu
Vitamin E 4iu
Vitamin K 9.7mcg
Thiamin 135mcg
Riboflavin 225mcg
Vitamin B12 0.7mcg
Niacin 860mcg
Folic Acid 20mcg
Pantothenic Acid 750mcg
Biotin 5.3mcg
Vitamin C 20mg
Choline 18.6mg
Inositol 13mg
Calcium 70mg
Phosphorus 42mg
Magnesium 8mg
Iron 1.1mg
Zinc 0.7mg
Manganese 22mcg
Copper 114mcg
Iodine 10mcg
Selenium 3.4mcg
Sodium 46mg
Potassium 91mg
Chloride 80mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
lactose, goat whole milk solids, goat whey protein concentrate, vegetable oil blend (palm olein, high oleic sunflower oil, canola oil, sunflower oil, coconut oil), galacto-oligosaccharide (gos), less than 2% of: antioxidants (a-tocopherol, ascorbyl palmitate), biotin, schizochytrium sp. oil *, m. alpina oil **, calcium carbonate, calcium pantothenate, calcium phosphate, choline bitartrate, cholecalciferol, copper sulfate, cyanocobalamin, d-alpha tocopheryl acetate, folic acid, ferrous sulfate, inositol, l-carnitine, magnesium sulfate, manganese sulfate, niacinamide, phytonadione, potassium chloride, potassium iodide, potassium phosphate, pyridoxine hydrochloride, riboflavin, sodium ascorbate, sodium citrate, sodium selenite, soy lecithin, taurine, thiamine hydrochloride, vitamin a acetate, zinc sulfate
Allergens & Warnings:
WARNING: FOLLOW INSTRUCTIONS EXACTLY. PREPARE BOTTLES AND NIPPLES AS DIRECTED. DO NOT CHANGE PROPORTIONS OF POWDER EXCEPT ON MEDICAL ADVICE. INCORRECT PREPARATION CAN MAKE YOUR BABY VERY ILL., USE AS DIRECTED BY A PHYSICIAN, WARNING Never use a microwave oven to warm formula. Serious burns can result Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Prepared refrigerated formula must be used within 24 hours. After feeding begins, use the prepared formula within 1 hour, discard any leftover formula and do not re-use Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional Ask your baby's doctor about the need to use cooled, boiled water for mixing and the need to boil (sterilize) bottles, nipples, and rings before use., Acetate, Zinc Sulfate. Contains goat milk and soy.Baby Formula Focus: Standard Nutrition
Base Ingredient: Milk
Dietary Needs: Pasteurized, Naturally Flavored
Features: No Artificial Preservatives, No Artificial Colors, No Artificial Flavors, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 20 Ounces
TCIN: 91230366
UPC: 860006764562
Item Number (DPCI): 007-12-0011
Origin: Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.92 inches length x 5.07 inches width x 5.87 inches height
Estimated ship weight: 1.67 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Where is this formula made?
submitted by Nuna - 9 months ago
A: Hi! All of our formulas are made in Australia. Please let us know if you have any other questions.
submitted byAussie Bubs - 8 months agoBrand expert
Q: I can see there is 0-6 months also 0-12 months. Do i need to worry about this? I mean Do I bought an original product? Does my baby is receiving the right nutrition besides what the product sells?
submitted by Andrea - 4 months ago
A: Thank you for reaching out to us. Please note that we have phased out our old cans that are (0-6 months) STAGE 1 and (6-12 months) STAGE 2. Our new cans are now 0-12 months. Some regions around the world – like Australia – offer infant formula in two stages. We entered the US at the height of the formula shortage, we didn’t have time to adjust our cans to meet US norms and expectations, we needed to get them here as quickly as possible to help feed babies. We’ve decided to move to a single stage formula intended for use by infants from birth to 12 months. From a formula and nutritional standpoint, nothing has changed. It is the same as STAGE 1 formula. The formulation remains consistent with our infant formula products and formulated to provide the essential nutrients for growth and development. Please feel free to email hello@aussiebubs.com should you have additional questions.
submitted byAussie Bubs - 4 months agoBrand expert
Q: Will this formula help to reduce baby from spitting up a lot?
submitted by Julie - 3 months ago
Guests also viewed
Discover more options
Related Categories
Guests are saying
Bubs Goat Milk Formula has garnered positive feedback from guests for its gentle formulation that is easy on babies' tummies. Many guests report significant improvements in digestion, reduced spit-up, and overall satisfaction with their babies' health and happiness. The formula is praised for its smooth texture, pleasant smell, and high-quality ingredients, making it a preferred choice for parents seeking a nutritious alternative to traditional formulas. Guests appreciate its effectiveness in addressing common digestive issues and its resemblance to breast milk.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 313 reviews
quality: 3.71 out of 5
value: 3.44 out of 5
63% would recommend
47 recommendations
5 out of 5 stars
23 November, 2025Verified purchase
(no review title)
Good stuff for the baby, goat milk is the way to go.
5 out of 5 stars
11 November, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] I think this formula is very good; it has many nutrients for babies. I recommend it because I know it will be good for mothers who don't breastfeed, so their babies can be strong and healthy.
5 out of 5 stars
25 October, 2025
originally posted on Aussie Bubs
Love it
Been feeding my baby this since birth and shes seems to love it, it's easy on her tummy!
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
Only Formula My Son Would Eat
My son was allergic to different types of formulas, as well as didn't like the tastes, until we found this one. It was the only one he would take! We've been using this for 4 months and he has gained weight, no tummy or allergy issues! He likes it so much, he still gets up at night for a drink at almost a year old :{
5 out of 5 stars
5 October, 2025
originally posted on Aussie Bubs
Great Product!
After 2 formula changes this has been the best formula for my daughter! She absolutely loves it! No more constipation or spiting up.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 October, 2025Verified purchase
Do your research
Made my bag extra gassy and super fussy after each feeding.
5 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025
buy it
no upset baby. no eczema. no sore nippleds.
5 out of 5 stars
29 September, 2025Verified purchase
The Best Formula!!
I recently switched my baby to goat milk formula and I have to say it’s been the best change. My little one seems to digest it much better than regular cow's milk formula. I love that that my baby loves the flavor. He didn’t even miss a beat when I gave him the first bottle. It’s comforting knowing I’m giving them something that’s easier on their tummy. Plus, I noticed fewer fussiness during feedings and easier poops. The packaging is also user-friendly, making it easy to measure out the right amount. Overall, I highly recommend giving it a try if you're considering alternatives for your baby’s fussiness, nutrition, colic or just to give it a try.
1 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2025Verified purchase
low in stock
Always low in stock of this item
5 out of 5 stars
19 September, 2025
originally posted on Aussie Bubs
Amazing !
Ive been buying this formula for 4 months now and my baby loves it, he hasn’t spit up as much as he used to. We have tried a lot of Formulas and out of all the ones we’ve tried I recommend this one .
5 out of 5 stars
10 September, 2025
originally posted on Aussie Bubs
Love it
My baby had a lot of colic with other cow’s milk formulas, so we decided to switch to Bubs goat milk formula. It’s been a game changer! Not only does she love it, but it’s also really gentle on her tummy, and she’s gained weight perfectly. I highly recommend it to anyone looking for a formula that’s easy on a baby’s digestion.
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025
Great Formula
This formula is amazing leaves my baby happy.
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
Love it
My baby loves Bubs milk! Gentle on the tummy, mixes easily, and gives me peace of mind with the clean ingredients. So happy we found this formula!
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
Best Formula Yet - Gentle On The Tummy
Best formula I’ve tried yet for my combo fed baby! We started out with the one from the hospital, then kendamil, and then by heart; none of those worked. She was so fussy and had horrible gas pains. After looking into consumer reports, we chose this goat milk formula due to its ratings and because I heard goat milk is easier to digest than cows milk. So far my baby has been having much more regular poops and is no longer in pain or incredibly fussy. It also mixes very easily compared to the other formulas we’ve tried— the texture is more grainy than powdery. I definitely recommend trying this formula before making the switch to something fully hypoallergenic to see if your baby can digest it easier.
5 out of 5 stars
Thumbs up graphic, would recommend
25 August, 2025Verified purchase
The best formula ever!!
Helped my baby with her reflux and since she started Bubs she has been sleeping throughout the night. 10/10
5 out of 5 stars
Thumbs up graphic, would recommend
23 August, 2025Verified purchase
Best option out there
Only formula we use and always recommend to others. Best option available no questions!! BUT make sure you order way ahead of time because they never arrive as scheduled, always 2-3 days behind.
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025
Love it
Baby loves it. Seems to digest very well. Have not had any constipation
5 out of 5 stars
15 August, 2025
originally posted on Aussie Bubs
(no review title)
Using since day one . Decided to try a different formula and could see the difference . My baby started breaking out and having issue with digestion . I went back to bubs and had no issues . This is a great product!! I would never switch up again .
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025Verified purchase
My baby loves it.
Before, my baby used to drink a European goat milk formula very similar to this one, but I felt it gave him a bit of reflux. I decided to switch to this one, and it’s been the best decision. He’s been drinking it since he was 4 months old, and he’s now 10 months—0 allergies, 0 stomach pain, 0 reflux. Perfect!
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase
Bubs Goat
My daughter used to be on Nutramigen due to CMPA and it was sooooo expensive. We tried to transition her to a different big name goat milk formula first and she did not react well. But when we tried Bubs, she did so well! It is gentle on her tummy and she’s hitting all of her milestones and growing great on it. It’s also so much more affordable than Nutramigen was.