Target New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsHalloweenChristmasGift IdeasTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Bobbie Organic Whole Milk Formula - 2 of 4Bobbie Organic Whole Milk Formula - 3 of 4Bobbie Organic Whole Milk Formula - 4 of 4
Bobbie Organic Whole Milk Formula - 1 of 4

Bobbie Organic Whole Milk Formula - 14.1oz

4 Questions
New at  target 
$27.99
 
Pack Size14.1oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Clinically crafted with organic, grass-fed whole milk + fewer added oils for easy digestionSupports brain development with MFGM*, DHA, and Choline
  • USDA Organic, Clean Label Project Certified, and third-party tested for heavy metals

Description

Bobbie Organic Whole Milk Infant Formula is the first and only organic, European-style whole milk infant formula manufactured in the U.S. It’s clinically crafted with naturally-occurring MFGM for brain support and designed for easy digestion—just like breast milk. Made with organic grass-fed whole milk and fewer added oils, it’s our closest to breast milk recipe yet.

Serving Size: 5 fl oz

Amount

% Daily Value*
Protein 2.05g
Total Fat 5.5g
Total Carbohydrate 10.4g
Water 134g
Omega-6 (linoleic acid LA) 1000mcg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 1.5iu
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 78mg
Phosphorus 42mg
Magnesium 6mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 90mcg
Iodine 15mcg
Selenium 3mcg
Sodium 25mg
Potassium 105mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic whole milk, organic linoleic sunflower oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic high oleic sunflower oil, organic coconut oil, less than 2 % of: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil* mortierella alpina oil**, calcium carbonate, calcium phosphate, potassium chloride, sodium chloride, potassium citrate, l-carnitine, magnesium phosphate, calcium ascorbate, choline bitartrate, inositol, potassium iodide, ferrous sulfate, d-alpha tocopheryl acetate, zinc sulfate, vitamin c palmitate, niacinamide, calcium pantothenate, biotin, vitamin a, thiamin hydrochloride, copper sulfate, riboflavin, mixed tocopherols, pyridoxine hydrochloride, sodium selenate, manganese sulfate, phylloquinone, folic acid, vitamin d3, vitamin b12.

Allergens & Warnings:

STORAGE AND WARNINGS Never use the microwave to warm formula. Serious burns can result. Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Discard leftover formula after feeding. Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
TCIN: 94818247
UPC: 850061847034
Item Number (DPCI): 007-09-0095
Origin: Made in the USA and Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.89 inches length x 4.09 inches width x 5.07 inches height
Estimated ship weight: 1.12 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is this formula grass-fed?

submitted by scgzz9 - 7 months ago

Q: Are the different sizes the exact same product? The cans read different things.

submitted by JMe - 2 months ago

Q: How much is it per ounce

submitted by Unkown - 10 days ago

Q: How many servings are in a full can?

submitted by Smile - 4 months ago
See all questions (4)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

Bobbie formula has garnered positive feedback from guests for its effectiveness in reducing spit-up and gas, making it a reliable choice for babies transitioning from breast milk. Many appreciate its organic ingredients and the peace of mind it provides, especially for those with previous formula recalls. The subscription service is also highlighted for convenience. However, some guests noted that their babies had difficulty finishing bottles or experienced gas with certain variants.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 5584 reviews
    68% would recommend
    22 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 October, 2026Verified purchase

    My infants love it

    Great formula.
    Laureb
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 October, 2026Verified purchase

    Good Value

    Love the larger size container, works well for my baby.
    Lexie482
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    18 October, 2026

    Heavy thick and bad smell

    It wasn’t terrible, but if you had used Kendamil and then try this you’ll go back. The smell is Horrible!! it’s very heavy and thick I wouldn’t recommend for sensitive tummys. Going back to Kendamil
    jordan
    Did you find this review helpful?
    5 out of 5 stars
    13 October, 2026Verified purchase

    (no review title)

    No artificial ingredients
    Sandy
    Did you find this review helpful?
    5 out of 5 stars
    11 October, 2026
    originally posted on Bobbie
    Image

    Easy transition to formula

    We recently transitioned fully to formula, and it was incredibly easy - grateful to have a formula that my baby took to well, and that I feel good about!
    Meghan
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 October, 2026Verified purchase

    just don't buy drive up if u need it asap

    great product
    Anna
    Did you find this review helpful?
    5 out of 5 stars
    11 October, 2026
    originally posted on Bobbie
    Image

    My baby was exclusively breastfed

    My baby was exclusively breastfed for the first 6 months but I had to make a personal decision to quit. I wanted to choose a formula similar to breastmilk to make the transition as smooth as possible. We did a slow weaning process over a month and he has done so well with this formula. I also love that it’s subscription so I don’t have to worry about running low.
    Amanda
    Did you find this review helpful?
    5 out of 5 stars
    11 October, 2026
    originally posted on Bobbie
    Image

    So far so good!

    Wanted to try the whole milk formula based on a recommendation from a friend when transitioning from pumped breastmilk, and after a month things are good! The transition was smooth and baby seems to like it!
    Sarah
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2026
    originally posted on Bobbie
    Image

    Best formula we have tried!

    Since switching my son, we have had less struggle of him trying to poop and less spit up and an easier time passing gas! We love it!
    Mazie
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2026
    originally posted on Bobbie
    Image

    GREAT

    My baby has no problem with this formula and its good for him. 5 star, you should buy
    Paul
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2026
    originally posted on Bobbie
    Image

    Organic Whole Milk

    We have loved this formula!! we started out on the organic gentle formula, and then switch to this one, and it was a seamless, smooth transition! Our baby has taken it perfectly, it’s easy to mix and brings us so much peace of mind.
    Hillary
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2026
    originally posted on Bobbie
    Image

    Would recommend

    Pediatrician recommended. Has been great for our baby girl
    Rohit T.
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on Bobbie
    Image

    Baby girl is loving it!

    Noticed an immediate difference in the baby’s preference since the change. No begging for her to finish the bottle. The was no upset tummy with the transition either. Absolutely in love!
    Paola
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on Bobbie
    Image

    Great for my mental health

    Transitioning my EBF baby to this was great for my sleep as I was trying to pump every 3 hours and it want good mental health… It give me peace of mind knowing I have some to supplement and combo feed my baby.
    Divya
    Did you find this review helpful?
    1 out of 5 stars
    7 October, 2026
    originally posted on Bobbie
    Image

    My kids feel bloated and

    My kids feel bloated and uncomfortable after drinking the milk. They also struggle to sleep after drinking the milk
    Ayron
    Did you find this review helpful?
    5 out of 5 stars
    7 October, 2026
    originally posted on Bobbie
    Image

    Lifesaver

    We had to go to formula since I’m an under supplier and this has been the best formula for my little one. We tried two other ones and my baby wouldn’t even drink it. He chugged this down like a champ
    Hannah B.
    Did you find this review helpful?
    5 out of 5 stars
    7 October, 2026
    originally posted on Bobbie
    Image

    Great!

    breastfeeding with my second didnt last long as my supply tanked. I was skeptic of formula but knew my baby needed to eat. She adjusted well to the transition and is actually gaining better weight, stays hydrated, sleeps through the night, seems satisfied. We haven’t had any issues with stool or spitting up. She used to have bad reflux when breastfed but now is just a happy baby!
    Arinn
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 October, 2026

    (no review title)

    Great formula!
    stefani
    Did you find this review helpful?
    5 out of 5 stars
    6 October, 2026
    originally posted on Bobbie
    Image

    Piece of mind in a can

    I’ve tried lots of formula and all of them have been organic or labeled as such but with Bobbie my baby does not spit up and he has a happy tummy
    Thais C.
    Did you find this review helpful?
    5 out of 5 stars
    6 October, 2026
    originally posted on Bobbie
    Image

    This was the best formula

    This was the best formula for my combo-fed baby! Finding the perfect formula can be a lot of trial and error, and we had a lot of success with this one!
    Mary H.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms