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Bobbie Organic Original Infant Formula

Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4
$24.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Serving Size: 5 fl oz

Amount DILUTED: EACH 5 FL OZ (150 mL):

Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).

Allergens & Warnings:

Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.
Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

submitted by MalloryH - 3 years ago
  • A: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods

    submitted byLM - 3 years ago
  • A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.

    submitted byPatty - 2 years ago
  • A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.

    submitted byMalloryH - 3 years ago
  • A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.

    submitted byBobbie - 3 years ago
    Brand expert
  • A: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!

    submitted byMegan Post - 3 years ago

Q: This is acceptable for a cows milk protein allergies?

submitted by Nara - 7 months ago
  • A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!

    submitted byBobbie - 7 months ago
    Brand expert

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

submitted by Concered parent - 9 months ago
  • A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different

    submitted byAmy - 5 months ago
  • A: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!

    submitted byBobbie - 9 months ago
    Brand expert

Q: Does Bobbitt Organic contain high fructose corn syrup?

submitted by Randy - 1 year ago
  • A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.

    submitted byBobbie - 1 year ago
    Brand expert

Q: How many ounces of liquid formula will this make?

submitted by Eric - 2 years ago
  • A: The can states about 106 fl oz

    submitted byDani - 2 years ago
  • A: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.

    submitted byBobbie - 1 year ago
    Brand expert

Q: how many oz of formula does this can make?

submitted by Cb23 - 2 years ago
  • A: The 14 ounce size can makes about 105 fl. oz.

    submitted byBG - 2 years ago
  • A: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.

    submitted byBobbie - 2 years ago
    Brand expert

Q: How long is 1 can usually good for before expiring?

submitted by CW - 2 years ago
  • A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.

    submitted byBobbie - 2 years ago
    Brand expert
  • A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.

    submitted byBG - 2 years ago

Q: Is this EBT snap food stamps eligible

submitted by Debo - 3 years ago
  • A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

submitted by Madison - 3 years ago
  • A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.

    submitted byKarenA - 3 years ago
  • A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?

    submitted byBobbie - 3 years ago
    Brand expert

Q: Why canola oil? From my understanding, canola oil is inflammatory :(

submitted by Dani - 1 month ago
  • A: Every infant formula in the world uses a fat blend of vegetable oils. It’s imperative to a baby’s growth. The blend of oils needs to provide enough linoleic acid, an essential fatty acid that is not present in very high levels in most vegetable oils, to support growth and development, just like breast milk. The 2 vegetable oils that have the most linoleic acid are soy and canola (erucic acid rapeseed) oils. What’s important to know is that not all oils are processed the same. Bobbie’s are organic (no pesticides, glyphosate used to grow them). And we never use hexane or solvents to process our vegetable oils. They are all expeller pressed!

    submitted byBobbie - 25 days ago
    Brand expert

Related Categories

Guests are saying

Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its clean ingredients and effectiveness in supporting healthy growth for babies. Many guests appreciate the gentle nature of the formula, which has helped alleviate tummy issues and promote smooth digestion. The subscription service is also praised for its reliability, ensuring that families have consistent access to this high-quality product. Overall, Bobbie is seen as a trusted choice for parents transitioning from breastfeeding to formula feeding.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2427 reviews
    easy on tummy: 3.87 out of 5
    easy to prepare: 4.47 out of 5
    quality: 4.14 out of 5
    value: 3.83 out of 5
    69% would recommend
    324 recommendations

    Best Baby Formula

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Crystal Fast - 4 days ago, Verified purchaser
    This is the best baby formula. I got extremly luckily and my son took to it right off the bat. It's clean ingredients which is extremly important to my family. Plus it's not super expensive, which is really nice.
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Company let me down

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    CircleNYCShopper - 9 days ago
    After spending literally thousands of dollars on their products the company customer service would not address a serious concern I raised.
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Helped gassy fussy baby

    5 out of 5 stars
    Tina C. - 9 days ago
    originally posted on Bobbie
    Image
    Was using another brand of formula and my baby was extremely fussy. Switched to Bobbie and he calmed down within a day! Highly recommend. We love
    Did you find this review helpful?

    My baby has no issues

    5 out of 5 stars
    Britany Y. - 10 days ago
    originally posted on Bobbie
    Image
    My baby has no issues drinking bobble, but it has caused her bad digestive issues.
    Did you find this review helpful?

    Baby loves

    5 out of 5 stars
    Taylor - 11 days ago
    originally posted on Bobbie
    Image
    My baby loves this one we tried every can and this one worked out best. I am interested in trying the new organic whole milk though!
    Did you find this review helpful?

    Best formula!

    5 out of 5 stars
    Tania R. - 13 days ago
    originally posted on Bobbie
    Image
    Both my girls took to Bobbie great! First and last stop, never needed to try a different brand. Love having a subscription, no need to go out and get it too. Nice that they offer a sensitive option now.
    Did you find this review helpful?

    The Best Choice We’ve Made As New Parents Yet!!

    5 out of 5 stars
    Victoria B. - 13 days ago
    originally posted on Bobbie
    Image
    When my son was born he had a really hard time latching, but I still wanted to breastfeed, so I pumped exclusively for 6 months and bottle fed breastmilk. Not only did that become EXTREMELY difficult for me mentally and physically, but my supply began to taper off at 6 months too. I was very nervous about switching him to formula, and when we did, the first one he tried he had a severe allergic reaction to that landed us in the ER. When I went looking for better alternatives, everything I saw had funky ingredients and was insanely expensive. Then I saw an ad for Bobbie on Facebook where Tan France from the show Queer Eye was endorsing the formula. I placed my first order off that ad and haven’t looked back since. Not only is my son’s reflux basically gone, but his gut health is the best it’s ever been, his poops are healthy and regular, and he is just a happier baby overall. I’m not kidding, it’s the best thing to have ever happened for our little family!
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    Dominique C. - 14 days ago
    originally posted on Bobbie
    Image
    I have used this formula now for both of my babies and loved it each time! With baby #1 I slowly phased it in, while for baby #2 I gave it to them cold turkey. No refusal and I am easily able to feed between bottle and breast with no issues. Recommend to all my friends!
    Did you find this review helpful?

    Fallon Approved

    5 out of 5 stars
    Kelsey - 15 days ago
    originally posted on Bobbie
    Image
    My baby and I both love Bobbie. We used the hospital brand prior but after learning they found traces of lead in it, we decided to switch. Fallon has had no issues with the switch, so were both happy!
    Did you find this review helpful?

    My baby loves Bobbie!

    5 out of 5 stars
    Tara S. - 15 days ago
    originally posted on Bobbie
    Image
    We have been giving our baby boy Bobbie for 7 weeks and he is loving it. He is growing with little to no spit ups. Would reccomend to anyone!
    Did you find this review helpful?

    NO GAS!!!

    5 out of 5 stars
    Kaitlyn B. - 16 days ago
    originally posted on Bobbie
    Image
    When my baby was born, we struggled to find a formula that didn't leave him constipated and colicy. I'm so happy we switch to Bobbie organic! He doesn't fuss after feeding and is happy and healthy! He is gaining weight wonderfully and never spits up! Bobbie is really the best formula out there IMO.
    Did you find this review helpful?

    THE formula for Breastfed Babies

    5 out of 5 stars
    Madison H. - 16 days ago
    originally posted on Bobbie
    Image
    I exclusively fed breastmilk to my twins for 7 months and when my supply started dipping I freaked out…the only formula we introduced to the them was Bobbie and they took it immediately with zero hesitation, they absolutely love it, gentle on tummies and keeps them regular. 100/10
    Did you find this review helpful?

    Feeding Double!

    5 out of 5 stars
    Danielle - 16 days ago
    originally posted on Bobbie
    Image
    We love Bobbie formula! My twin boys have been on Bobbie from the start. I love that the product is organic and clean!
    Did you find this review helpful?

    Ease

    5 out of 5 stars
    Jess W. - 17 days ago
    originally posted on Bobbie
    Image
    Went from breast milk to this with ease! FTM and didn’t realize I was supposed to ease into formula until I heard others talking. No issues here!
    Did you find this review helpful?

    Love this formula!

    5 out of 5 stars
    Taylor G. - 17 days ago
    originally posted on Bobbie
    Image
    Love this formula! I feel like I’m not giving my son a bunch of junk!
    Did you find this review helpful?

    The best Formula

    5 out of 5 stars
    Taylor G. - 17 days ago
    originally posted on Bobbie
    Image
    My son loved this one! We also used it for my daughter. I also feel like I’m not giving him junk!
    Did you find this review helpful?

    Disappointed in lack of timeline for Organic Gentle option

    1 out of 5 stars
    Kelly M. - 17 days ago
    originally posted on Bobbie
    Image
    My baby does well on the Organic Gentle version and it is so challenging that there is no timeline or clear update on when it will be back in stock. I paused my subscription and asked that it be updated to the Gentle when it is restocked and I was told that is not possible. That makes it challenging for me to remember to keep pausing since there is no clear timeline. Very disappointed.
    2 guests found this review helpful. Did you?

    Love this formula

    5 out of 5 stars
    Whitney - 18 days ago
    originally posted on Bobbie
    Image
    I’ve been using this formula from day 1 with my son and he’s doing great with it. I combo fed and feel like he’s got any nutrients I lacked from the formula. Now he’s exclusively on formula and still doing great.
    Did you find this review helpful?

    I'm not afraid of formula!

    5 out of 5 stars
    Michelle - 18 days ago
    originally posted on Bobbie
    Image
    Bobbie has been such a helpful and needed part of our breastfeeding journey. I don't even think of it as formula, it's just part of my babies food!
    Did you find this review helpful?

    The best formula out there!

    5 out of 5 stars
    Persia S. - 18 days ago
    originally posted on Bobbie
    Image
    My baby loves this formula so much! We’ve been using it since ending my breastfeeding journey and I absolutely love the ease of the subscription model!
    Did you find this review helpful?

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