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Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4

Bobbie Organic Original Infant Formula

$24.99 ($1.77/ounce)

Size14oz

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5

Amount :

% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

submitted by MalloryH - 3 years ago
  • A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.

    submitted byMalloryH - 3 years ago
  • A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.

    submitted byPatty - 3 years ago
  • A: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods

    submitted byLM - 3 years ago
  • A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.

    submitted byBobbie - 3 years ago
    Brand expert
  • A: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!

    submitted byMegan Post - 3 years ago

Q: This is acceptable for a cows milk protein allergies?

submitted by Nara - 10 months ago
  • A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!

    submitted byBobbie - 10 months ago
    Brand expert

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

submitted by Concered parent - 1 year ago
  • A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different

    submitted byAmy - 8 months ago
  • A: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!

    submitted byBobbie - 1 year ago
    Brand expert

Q: Does Bobbitt Organic contain high fructose corn syrup?

submitted by Randy - 2 years ago
  • A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.

    submitted byBobbie - 2 years ago
    Brand expert

Q: How many ounces of liquid formula will this make?

submitted by Eric - 2 years ago
  • A: The can states about 106 fl oz

    submitted byDani - 2 years ago
  • A: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.

    submitted byBobbie - 2 years ago
    Brand expert

Q: how many oz of formula does this can make?

submitted by Cb23 - 2 years ago
  • A: The 14 ounce size can makes about 105 fl. oz.

    submitted byBG - 2 years ago
  • A: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.

    submitted byBobbie - 2 years ago
    Brand expert

Q: How long is 1 can usually good for before expiring?

submitted by CW - 2 years ago
  • A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.

    submitted byBG - 2 years ago
  • A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is this EBT snap food stamps eligible

submitted by Debo - 3 years ago
  • A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

submitted by Madison - 3 years ago
  • A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.

    submitted byKarenA - 3 years ago
  • A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?

    submitted byBobbie - 3 years ago
    Brand expert

Q: What is the shelf life

submitted by g - 2 months ago
  • A: Hello! Bobbie infant formulas have a shelf life of up to 18 months from the date of manufacture. This information is stamped on the bottom of each can.

    submitted byBobbie - 2 months ago
    Brand expert

Related Categories

Guests are saying

Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2697 reviews
    easy on tummy: 3.86 out of 5
    easy to prepare: 4.46 out of 5
    quality: 4.14 out of 5
    value: 3.83 out of 5
    70% would recommend
    338 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 November, 2025Verified purchase

    great if you baby is bf

    My baby is ebf however he’s starting to teeth and when he gets irritated he noticed he doesn’t want to eat directly from me so I bought Bobbie to try (he’s tried similac before and gagged every time also got gassy) however with bobbie he hasn’t gotten gassy hasn’t gotten constipated I still bf but I’ll add an oz or 2 of Bobbie and he’s honestly been happier I’d recommend
    Gio
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 November, 2025

    Honest review

    I wanted to share our experience in case it helps another parent. I bought this organic baby formula hoping it would be a gentle option, but unfortunately it did not agree with my son at all. Shortly after switching to it, he developed a very painful diaper rash that took weeks to finally clear up. Of course every baby reacts differently, but our pediatrician did say that the formula was likely the cause the of the bacteria infection and the rash improved once we stopped using it. Just wanted to offer a heads-up to other parents: watch closely for any skin irritation or digestive changes, and consider introducing it slowly or checking with your pediatrician first. I wish someone had shared their experience before I tried it.
    Mary Glessner
    easy on tummy: 1 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 November, 2025Verified purchase

    Must buy!

    My baby has been on this formula for 4 months- since he was 2 weeks old. Highly recommend it!
    LG
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 November, 2025
    originally posted on Bobbie
    Image

    Great formula

    I love the subscription service and the formula is great! I feel like Bobbi takes safety concerns and the health of babies seriously and it shows in their formula. Having a safe, third party tested formula was really important for me and I feel secure in the choices I've made for feeding my baby.
    Becky
    Did you find this review helpful?
    5 out of 5 stars
    2 November, 2025
    originally posted on Bobbie
    Image

    Happy lil baby!

    From the first sip, baby girl has been a huge fan! Zero complaints and zero gas. We are happy campers!
    Fallon L.
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2025
    originally posted on Bobbie
    Image

    Great product!

    Received a free can to try for my baby. She had no issues and I was thrilled because it is one of the best formulas on the market. Started the subscription and it has made my life so much easier. So happy to have Bobbie as an option for formula feeding. I am confident my baby is receiving great nutrition
    Katherine E.
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2025
    originally posted on Bobbie
    Image

    Best formula for combo feeding

    We introduced this Bobbie formula in addition to breastmilk and the combo was great for they’re stomach and reflux.
    Ana
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2025
    originally posted on Bobbie
    Image

    Happy baby, happy parents

    Baby likes it. The brand seems responsible and transparent. No complaints
    JP
    Did you find this review helpful?
    5 out of 5 stars
    31 October, 2025
    originally posted on Bobbie
    Image

    Good ingredients

    I’m happy that we found a brand that provides safe ingredients and less processed materials.
    Jason
    Did you find this review helpful?
    5 out of 5 stars
    31 October, 2025
    originally posted on Bobbie
    Image

    Great

    This formula is amazing! Baby loves it, it doesn’t smell unpleasant, stains remove easy, poos are smooth
    Sarah D.
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2025
    originally posted on Bobbie
    Image

    Stress-Free!

    We tried 2 different formulas before Bobbie! It’s truly stress-free. My baby loves the Organic Infant Formula - less spit up, less constipation, it has super fast delivery and knowing I’m feeding my baby something safe and healthy is peace of mind as a new mom!
    Collee
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2025
    originally posted on Bobbie
    Image

    Love it!

    Our baby boy has grown so healthfully thanks to Bobbie!
    MB
    Did you find this review helpful?
    5 out of 5 stars
    29 October, 2025
    originally posted on Bobbie
    Image

    Love the ingredients compared to others

    My lil guy handles this formula well and I love that there isn't corn syrup! Easily dissolves.
    Amanda
    Did you find this review helpful?
    5 out of 5 stars
    27 October, 2025
    originally posted on Bobbie
    Image

    Best ingredients I’ve seen!

    I love Bobbie’s formula! I started my baby on this formula when I was not making enough milk and he loved it. I changed to the organic formula but he loved both. I just preferred organic personally. The reason I chose Bobbie’s is because they have the best ingredients I had seen out there after doing quite a bit of looking.
    Ansley F.
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    27 October, 2025Verified purchase

    Pros & Cons

    Instantly helped with spitting up/reflux. However, really constipated my baby at first when mixing half and half with another formula. Recommend easing your baby into it. Seems fine now.
    Bobbie
    easy on tummy: 3 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 October, 2025
    originally posted on Bobbie
    Image

    The best

    Our baby boy has Cystic Fibrosis. Weight gain is important for every baby, of course, but there were times when we were fighting to gain grams, not even ounces. Bobbie has bene his favorite since day one and still is. We trust Bobbie to help us keep our boy as healthy as possible. We are a Bobbie family and always will be!
    Joshua
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 October, 2025
    originally posted on Bobbie
    Image

    Best formula!

    This is the best formula. Used it for both of my kids. Seems much easier on their developing GI tracts than other formulas.
    Andrea
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2025
    originally posted on Bobbie
    Image

    Happy Baby!

    I have been feeding my daughter Bobbie since she came home from the hospital. She loves it and we’ve never had any issues. I would recommend.
    Grace K.
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2025
    originally posted on Bobbie
    Image

    Won’t feed the babes anything else!

    In Bobbie we trust! All my kids, colic and non-colic, LOVED this formula.
    Jill
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2025
    originally posted on Bobbie
    Image

    My Twins Love it!

    My 5 month old twin girlies absolutely LOVE Bobbie! They drink it with no tummy issues at all and always finish their bottles!
    Kathryn
    Did you find this review helpful?

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