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Bobbie Organic Original Infant Formula
New at target
$40.99 ($1.71/ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.05g
Total Fat 5.5g
Total Carbohydrate 10.4g
Water 134g
Omega-6 (linoleic acid LA) 1000mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 1.5iu
Vitamin K 8mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 78mg
Phosphorus 42mg
Magnesium 6mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 90mcg
Iodine 15mcg
Selenium 3mcg
Sodium 25mg
Potassium 105mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic low erucic acid rapeseed oil, organic linoleic sunflower oil, organic whey protein concentrate, organic high oleic sunflower oil, organic coconut oil, less than 2% of: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil*, mortierella alpina oil** calcium carbonate, calcium phosphate, sodium chloride, potassium chloride, potassium citrate, l-carnitine, magnesium phosphate, choline bitartrate, calcium ascorbate, inositol, potassium iodide, ferrous sulfate, d-alpha tocopheryl acetate, zinc sulfate, vitamin c palmitate, niacinamide, calcium pantothenate, biotin, vitamin a, thiamin hydrochloride, copper sulfate, riboflavin, mixed tocopherols, pyridoxine hydrochloride, sodium selenate, manganese sulfate, phylloquinone, folic acid, vitamin d3, and vitamin b12. * a source of docosahexaenoic acid (dha) ** a source of arachidonic acid (ara)' '
Allergens & Warnings:
STORAGE AND WARNINGS Never use the microwave to warm formula. Serious burns can result. Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Discard leftover formula after feeding. Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional., CONTAINS MILK.Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 24 Ounces
Street Date: July 8, 2022
TCIN: 85776111
UPC: 850061847089
Item Number (DPCI): 007-09-0115
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.12 inches length x 5.12 inches width x 5.48 inches height
Estimated ship weight: 1.918 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2697 reviews
easy on tummy: 3.86 out of 5
easy to prepare: 4.46 out of 5
quality: 4.14 out of 5
value: 3.83 out of 5
70% would recommend
338 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
great if you baby is bf
My baby is ebf however he’s starting to teeth and when he gets irritated he noticed he doesn’t want to eat directly from me so I bought Bobbie to try (he’s tried similac before and gagged every time also got gassy) however with bobbie he hasn’t gotten gassy hasn’t gotten constipated I still bf but I’ll add an oz or 2 of Bobbie and he’s honestly been happier I’d recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2025
Honest review
I wanted to share our experience in case it helps another parent. I bought this organic baby formula hoping it would be a gentle option, but unfortunately it did not agree with my son at all. Shortly after switching to it, he developed a very painful diaper rash that took weeks to finally clear up. Of course every baby reacts differently, but our pediatrician did say that the formula was likely the cause the of the bacteria infection and the rash improved once we stopped using it. Just wanted to offer a heads-up to other parents: watch closely for any skin irritation or digestive changes, and consider introducing it slowly or checking with your pediatrician first. I wish someone had shared their experience before I tried it.
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Must buy!
My baby has been on this formula for 4 months- since he was 2 weeks old. Highly recommend it!
4 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
Pros & Cons
Instantly helped with spitting up/reflux. However, really constipated my baby at first when mixing half and half with another formula. Recommend easing your baby into it. Seems fine now.
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
Love it
My daughter loves! The high quality formula you don’t feel guilty giving your baby. Doesn’t make her little tummy hurt, great quality ingredients, what more could you ask for?
1 reply from Bobbie team - 20 days ago
Hi Nat! We are so glad that you and your baby are loving Bobbie!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025
(no review title)
Gross Not for everyone I guess
1 reply from Bobbie team - 27 days ago
Thank you for taking the time to share this feedback with us. We're sorry to hear about your experience and we'd like to learn more and make it right. Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're here for you!
5 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2025Verified purchase
Hard to find but worth it
I switched my baby to this formula after she transitioned out of enfamil thickened formula. She has done great on it, easy on the tummy and I appreciate that it’s organic and has good ingredients. It is hard to find sometimes but I stock up on it when available. I’ve tried other formulas and this has been the best one for my baby so far
1 reply from Bobbie team - 27 days ago
We are so glad that you and your baby are loving Bobbie! We're also available for subscription on our website if you have a tough time finding it at retail!
1 out of 5 stars
27 September, 2025Verified purchase
Item cancelled
I am being charged $104.71 for a delivery that was cancelled and never received. Please look into this and refund my money. Thank you
1 reply from Bobbie team - 1 month ago
Hi Barbara, We are sorry to hear that this happened to your Target.com order. Please contact Target Customer Service about this issue so that they can get is resolved!
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
10/10
Helped my baby with his reflux almost instantly
1 reply from Bobbie team - 1 month ago
We are glad to hear that you are having such a great experience with Bobbie Organic Original Infant Formula!
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
Best Bobbie Deal!
The 24oz size is a great deal for Bobbie formula!
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
Reccomend for 6+ month babies
I would recommend Bobbie Gentle ( pink one) for a younger infant (1-6 months) The green one is a bit heavier on the stomach so it’s better to start later on when baby is older. 6+ months… Otherwise, never had any problems with it. The 12 oz does run out pretty fast so 24 oz is definitely more bang for your buck.
1 reply from Bobbie team - 2 months ago
Hi Isabel! We are so glad your baby loved Bobbie! Most babies who start with any of our "routine" formulas do great! It is only when a baby is gassy or fussy that introducing a sensitive formula like Organic Gentle could be recommended. Babies who show signs of being gassy, fussy, or crying could need the partially broken down proteins in Organic Gentle, but generally babies tolerate our other options just fine! Reach out directly with any questions you have. We are here to help!
4 out of 5 stars
Thumbs up graphic, would recommend
31 August, 2025Verified purchase
Bigger Tub Appreciation!
Was pretty sad over the gentle formula being gone. We went with the regular organic base and my son was constipated a bit until he slowly got used to it. He still loves to drink Bobbie so we went with the bigger version. So so glad they came out with a bigger tub!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2025Verified purchase
Dont recommend
After just one night of using, I noticed a difference in my babies behavior and sleeping. It’s was not great and the worst night of my life. I do not recommend!
1 reply from Bobbie team - 3 months ago
Hello! We are sorry to hear Organic Original was not a good fit. Sometimes it takes trying different formula types to find the best one since all babies are so different! We want to learn more about your experience. Please email us at consumerresponse@hibobbie.com and refer to this review so that we can help.
5 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2025Verified purchase
Happy baby
Baby spits up much less and seems to stay full off this formula.
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2025Verified purchase
Preferred by the baby iver all the european formukas
We tried Kendamil but the baby had hives - So had to return all I bought. We tried Other European brands and really wanted to stay on European formulas but the only formula our baby liked was the Bobbie’s. I liked that it is always available at target. I dislike the price. Is more expensive than others - I doubt all the patents can afford this formula….
5 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2025Verified purchase
Best Baby Formula
This is the best baby formula. I got extremly luckily and my son took to it right off the bat. It's clean ingredients which is extremly important to my family. Plus it's not super expensive, which is really nice.
1 reply from Bobbie team - 3 months ago
We are so glad Bobbie has been such a great fit for your family!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 July, 2025
Company let me down
After spending literally thousands of dollars on their products the company customer service would not address a serious concern I raised.
1 reply from Bobbie team - 3 months ago
Hello, We take customer concerns very seriously, and we are sad to hear that you did not feel heard or helped. Please contact us at hello@hibobbie.com and refer to this review so that we can make sure your concerns are addressed.
5 out of 5 stars
Thumbs up graphic, would recommend
11 July, 2025Verified purchase
Try it!!!!!
My absolute favorite formula. No gassy baby here & she LOVES it.
5 out of 5 stars
Thumbs up graphic, would recommend
28 June, 2025Verified purchase
Love!!
Absolutely Love this product!!! tried a few other formulas before this one nothing worked for my little man..
3 out of 5 stars
20 June, 2025
Didn't work for us :(
I bought this for my exclusively breastfed baby to start supplementing some before bedtime and I was super hopeful! The reviews are amazing and I loved that it had clean ingredients (which is what I’m looking for). However, my baby refused to take the bottle and would spit it out and turn his head every time I tried to give him some. Seriously so sad, I wanted to love this and for it work well for my son :(