Bobbie Organic Original Infant Formula Powder - 24oz
$40.99 ($1.71/ounce)
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$22.99($1.63/ounce)
Buy 1, get 1 25% off Bobbie infant formula powder items
4.4 out of 5 stars with 59 ratings
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4.7 out of 5 stars with 2980 ratings
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4.4 out of 5 stars with 59 ratings
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$24.99 - $40.99
Buy 1, get 1 25% off Bobbie infant formula powder items on select items
4.7 out of 5 stars with 2980 ratings
$22.99($1.63/ounce)
Buy 1, get 1 25% off Bobbie infant formula powder items
4.4 out of 5 stars with 59 ratings
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Guests are saying
Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2980 reviews
easy on tummy: 3.87 out of 5
easy to prepare: 4.45 out of 5
quality: 4.15 out of 5
value: 3.84 out of 5
69% would recommend
351 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2026Verified purchase
waste of time having to return this
delivered damaged and now have to waste my time to return
5 out of 5 stars
Thumbs up graphic, would recommend
31 January, 2026
First Time
First time for Target delivery and cane one day earlier than expected !
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2026Verified purchase
The best.
This has been our favorite baby formula. Both of my kiddos took to it so well. We started by supplementing with it and then at the very end used it a lot more. I felt good about the ingredients and testing as well.
1 out of 5 stars
1 January, 2026Verified purchase
Pick-up Problems.
Not ready when here ordered one can and offered to go get it off of the shelf to help them and told us we would have to pay for two.
5 out of 5 stars
22 December, 2025Verified purchase
(no review title)
My baby does well with this formula
1 out of 5 stars
Thumbs down graphic, would not recommend
21 December, 2025Verified purchase
BEWARE -Not the same formula as the regular company!
Horrific !! Made my baby sick -it’s a diff factory and not the same formula as the actual company . It smells horrific & made my son stomach sick for a week. STICK TO THE WEBSITE, don’t buy from Target
5 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2025Verified purchase
(no review title)
Love this formula ! It’s the best used it since my daughter was an infant .
5 out of 5 stars
4 December, 2025Verified purchase
(no review title)
On time
3 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2025Verified purchase
Please improve the packaging
I mostly breastfeed but got this to try out after the Byheart recall. While my LO's tummy seemed to tolerate well I do take issue with the can design esp at this price point. Having to dig for a scoop that is longer than the width of the can requiring a little effort to make it fit it isnt ideal. It may seem trivial to some but the quality of free sample formula cans are better. If you're going to price and market it as a superior product why not add a little effort into your packaging as well.
4 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2025Verified purchase
Love the product hate the cans. The cut you! Literally.
Formula is great used with our first and had to switch after byheart recall with our second. Only thing the cans cut the crap out of your hands! Please fix this!!
3 out of 5 stars
27 November, 2025
Scoop should be on the top like other formula brands
I like the formula but they charge too much to be making parents dig for the scoop, I got the formula everywhere
1 out of 5 stars
26 November, 2025Verified purchase
(no review title)
Really freaked out by this- formula has different texture and smell than normal. Sent email to Bobbie — highly concerned
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
(no review title)
Mixes well and does not produce a lot of foam.
5 out of 5 stars
18 November, 2025Verified purchase
(no review title)
Very gentle on my baby’s tummy. The best formula thus far!
1 out of 5 stars
16 November, 2025
(no review title)
Had my LO soooo constipated! Tried adding probiotics since the formula lacked it and still my baby would grunt and cry I tried it for 2 weeks hoping it would work and it didn’t they are good about refunds which I’m grateful for. But i switch to Similac in orange can and he is doing so well and pooping on the regular!
1 reply from Bobbie team - 3 months ago
Thank you for taking the time to share this feedback with us. We're sorry to hear about your experience and we'd like to learn more and make it right. Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're here for you!
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025Verified purchase
Good Formula
Both my babies used this formula! Both didn’t have any stomachs issues with it where as other brands would make my baby fussy. I also like that it’s manufactured in the US. My pediatrician always said to look for formulas made in the US vs it coming from overseas and just sitting and sitting in a warehouse.
1 out of 5 stars
14 November, 2025Verified purchase
received spoiled formula
I purchased two cans of Bobbie Infant Formula (exp. Jan 2027), and both cans I opened have the same concerning issue. The powder formed large hard clumps, looks much darker than usual, and has a mild sour smell. My baby won’t stop crying after consuming it and refused to eat. Very disappointed.
1 reply from Bobbie team - 3 months ago
Thank you for taking the time to share this feedback with us. We're sorry to hear about your experience and we'd like to learn more and make it right. Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're here for you!
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
great if you baby is bf
My baby is ebf however he’s starting to teeth and when he gets irritated he noticed he doesn’t want to eat directly from me so I bought Bobbie to try (he’s tried similac before and gagged every time also got gassy) however with bobbie he hasn’t gotten gassy hasn’t gotten constipated I still bf but I’ll add an oz or 2 of Bobbie and he’s honestly been happier I’d recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2025
Honest review
I wanted to share our experience in case it helps another parent. I bought this organic baby formula hoping it would be a gentle option, but unfortunately it did not agree with my son at all. Shortly after switching to it, he developed a very painful diaper rash that took weeks to finally clear up. Of course every baby reacts differently, but our pediatrician did say that the formula was likely the cause the of the bacteria infection and the rash improved once we stopped using it. Just wanted to offer a heads-up to other parents: watch closely for any skin irritation or digestive changes, and consider introducing it slowly or checking with your pediatrician first. I wish someone had shared their experience before I tried it.
1 reply from Bobbie team - 3 months ago
Thank you for taking the time to share this feedback with us. We're sorry to hear about your experience and we'd like to learn more and make it right. Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're here for you!
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Must buy!
My baby has been on this formula for 4 months- since he was 2 weeks old. Highly recommend it!