$22.99 when purchased online
Target Online store #3991
About this item
Highlights
- Major fuel for little minds: Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and EU-levels of DHA to support brain development.
- Supports softer stools: Made with more natural milk fat and less added oils helps to support healthy digestion (and poops!).
- Inspired by breast milk science: Made with the same protein ratio as breast milk to support easy digestion.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
- EXTRA GRAZE TIME: Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
Bobbie’s Whole Milk Infant Formula contains the brain-boosting trifecta to help support baby’s brain development: naturally-occurring milk fat globule membrane (MFGM) from whole milk, EU-levels of DHA, and Choline. With more milk fat and less added oils, our whole milk recipe supports healthy digestion and softer poops. That means less straining for them, and less stress for you. It’s all of that full-cream nutrition goodness your baby loves.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Serving Size: 5 fl oz
Amount EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 620mg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
lactose, organic whole milk, organic whey protein concentrate, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (sunflower or safflower) oil, organic nonfat milk, less than, organic low erucic acid rapeseed lecithin, schizochytrium sp, oil*, mortierella alpina oil**, potassium citrate, sodium phosphate, calcium carbonate, potassium chloride, magnesium chloride, potassium hydroxide, calcium hydroxide, sodium chloride, potassium bicarbonate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin 6), folic acid, phytonadione (wank), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.Baby Formula Focus: Immune System Support, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Organic Certified, Kosher
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 90780398
UPC: 683744964786
Item Number (DPCI): 007-09-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.2 inches length x 4.1 inches width x 5.1 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: The ingredients mention it is organic whole milk. But, the label doesnot say that. Is it organic or not?
submitted by Greytar - 7 months ago
A: Hi! Great question. While it does have many organic ingredients, this product does not contain organic lactose so it is not considered fully organic. Follow us on social to be the first to know about our upcoming launch of Organic Grass-fed While Milk Infant Formula!
submitted byBobbie - 7 months agoBrand expert
Q: What size is the scoop?
submitted by Kay - 2 months ago
A: It is 8.5g or 1.5 level tablespoons.
submitted byBobbie - 1 month agoBrand expert
Q: Can this whole milk version be used on a newborn?
submitted by Britt - 2 months ago
A: Hello Britt- Absolutely! All Bobbie formulas are for healthy, full term infants from 0-12 months old.
submitted byBobbie - 2 months agoBrand expert
Q: Do you have galactooligosaccharides in your formula (either the whole milk or the non-fat version), or any types of prebiotic / probiotic to help digestion? Thank you
submitted by NNN - 6 months ago
A: Hi there! No, our recipes are intentionally simple, allowing parents who want extras, like galactooligosaccharides (GOS), to add them separately. Bobbie Organic Probiotic Drops can be added to formula or breastmilk for the addition of probiotics! The specific probiotic strains in Bobbie Organic Probiotic Drops babies who experience crying episodes and fussiness.
submitted byBobbie - 6 months agoBrand expert
Q: The recommended water temperature to mix is 40C unlike the other brands using 50 or 70C. Is this sufficient for sterilization? If I want to use higher temp, would it destroy the ingredients?
submitted by NNN - 6 months ago
A: We suggest 40C as this is close to body temperature and makes for an easy transition for our combo feeding customers who are both nursing and bottle feeding. It's also the ideal temperature to help the powder dissolve quickly and easily! In order to sterilize the formula, please follow CDC protocol: bring water to a rolling boil for 1 minute, remove from heat and let cool for 5 minutes, then mix formula in. Serve (checking temp to ensure it's not too hot!) or store in the fridge within 30 minutes.
submitted byBobbie - 6 months agoBrand expert
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4.6 out of 5 stars with 319 reviews
easy on tummy: 3.71 out of 5
easy to prepare: 4 out of 5
quality: 4 out of 5
value: 3.57 out of 5
66% would recommend
9 recommendations
Combo Feeding Staple
5 out of 5 stars
Monique S. - 18 days ago
originally posted on Bobbie
Having a whole milk based formula gives me such peace of mind that my baby stays fed and happy even if LO is on a nursing strike or I’m not getting the yields I want from pumping. Bobbie eases the pressure I feel and makes it easier to nurse and pump knowing my LO will always have a healthy option similar to my milk whether I’m there or not. The formulation gets a little frothy, but I like to think about it as the difference between milk fat content when you’re making a latte. More fat = more foam. Formula blends well and baby enjoys it. Hoping for on the go stick packs soon!
Baby approved
5 out of 5 stars
Marlene L. - 24 days ago
originally posted on Bobbie
Love the product! Used for my now 4yr old and just ended my breastfeeding journey with my 5 month old and started him on Bobbi! Great for my babies ! Only suggestion is better packaging when delivering during the summer. Powder is extremely warm and I believe it must be stored in a cooler package
So happy I chose Bobbie!
5 out of 5 stars
Rachel E. - 25 days ago
originally posted on Bobbie
Bobbie has been working great for my little one, and me! I am assured that he is being fed with all the right nutrients. He is a growing healthy boy!
LOVE this formula!
5 out of 5 stars
Peighton H. - 25 days ago
originally posted on Bobbie
We exclusively formula feed and love this one! Our second baby had issues with the formula we used for our first, so we were trying to find one that didn’t upset his tummy. We received a can of Bobbie in a goodie bag from our doctor’s office so we gave it a go, and wow! Within a few feeds, our baby was much happier, with no more gas, easier poops, and almost no more spit up! Absolutely love Bobbie, not just because of its clean and simple ingredients, but because it works for us and our baby. Highly recommend!
Amazing formula!
5 out of 5 stars
Janalen F. - 29 days ago
originally posted on Bobbie
Having just adopted our 10th child I was so excited to try a new formula with none of the “junk”! Our baby has done amazing with Bobbie! Absolutely no tummy issues and growing so well! Thank you Bobbie!
Love it
5 out of 5 stars
Rina D. - 1 month ago
originally posted on Bobbie
This formula has been wonderful for our baby. She loves it and is doing so well on it.
We love Bobbie!
5 out of 5 stars
Thumbs up graphic, would recommend
Sam - 1 month ago, Verified purchaser
Bobbie has been our go-to formula for baby number two and we have barely any problems. It’s super easy to mix and we have had way less problems with spit up as we did with our first child on other brands. It is a little bit more expensive than some options, but I’m willing to pay that for having grass fed. Good ingredients. The biggest downside with this formula is that it comes in smaller tins so it’s harder to buy with some of the regulations on how many cans you can buy in one purchase.
My baby was happier after one bottle!
5 out of 5 stars
Ayla P. - 1 month ago
originally posted on Bobbie
Spit up galore NO MORE! My baby loves this formula and it’s much happier now!
So far so good?
4 out of 5 stars
Kristian S. - 1 month ago
originally posted on Bobbie
Baby loves it just as much as the others we’ve tried in the past. However, my LO has been spitting up a bit more than before. Not sure if that just means she needs time to adjust?
We like the formula
5 out of 5 stars
Mikaela M. - 1 month ago
originally posted on Bobbie
3rd baby, first time using Bobbie. Baby takes formula well and we like how it mixes
Okay
3 out of 5 stars
Amy R. - 1 month ago
originally posted on Bobbie
Baby was constipated. Ended up switching to formula that was a fraction of the price and he’s doing great! Might be good for some people but wasn’t a match for us.
Me encanta!
5 out of 5 stars
Areli - 1 month ago
originally posted on Bobbie
A mi pequeño le encanta y lo hace sentirse bien. Vale cada centavo, lo recomiendo al 100%
So good!!
5 out of 5 stars
Heisha N. - 1 month ago
originally posted on Bobbie
My son loves this formula. His stomach can handle it. I haven’t had to change his formula since he’s been on it. So blessed to have a healthy and clean formula to feed him.
my daughter APPROVES
5 out of 5 stars
Katrina S. - 1 month ago
originally posted on Bobbie
my daughter struggled on most formulas we tried after breast feeding. I looked up best formulas without all the extra nasties and Bobbie was in the top three. After researching more into Bobbie and the other two most of my wants in a good, healthy formula pointed towards Bobbie so we decided to give it a shot. Almost less than a week on Bobbie she was pooping regularly with great color, gaining weight appropriately and enjoying every feeding time! Safe to say we’ve found our formula from here on out! We LOVE Bobbie!
Love it!
5 out of 5 stars
Megan M. - 1 month ago
originally posted on Bobbie
This is my second time using Bobbie for combo feeding my second child. It is just as great now as it was in 2022! Combo feeding is a breeze with this formula!! Bottle & Breast!
Love Bobbie
5 out of 5 stars
Emma - 1 month ago
originally posted on Bobbie
Bobbie has been great for combo feeding my 9 month old!
love
5 out of 5 stars
brian - 1 month ago
originally posted on Bobbie
love the clean ingredients, convenience of ordering and my son has had no issues
Very noticeable difference in behavior.
5 out of 5 stars
David K. - 1 month ago
originally posted on Bobbie
My baby was so fussy and gassy after eating Similac or other brands. With all the sugar and other terrible additives it made her miserable. After switching to Bobbie we have seen a huge improvement. No more fussiness or gaseousness. Thank you for making a formula that’s actually safe for children.
Great Formula!
5 out of 5 stars
Riley - 1 month ago
originally posted on Bobbie
We have been using this formula for 2 months now and we have been really loving it! My daughter had no issues transitioning from breast milk to this and her poops have remained soft and normal. Definitely will recommend and use in the future!!
Highly recommend
5 out of 5 stars
Maggie W. - 2 months ago
originally posted on Bobbie
We used this formula for my baby starting at 2 weeks old and it was a game changer