$22.99 when purchased online
Target Online store #3991
About this item
Highlights
- Major fuel for little minds: Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and EU-levels of DHA to support brain development.
- Supports softer stools: Made with more natural milk fat and less added oils helps to support healthy digestion (and poops!).
- Inspired by breast milk science: Made with the same protein ratio as breast milk to support easy digestion.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
- EXTRA GRAZE TIME: Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
Bobbie’s Whole Milk Infant Formula contains the brain-boosting trifecta to help support baby’s brain development: naturally-occurring milk fat globule membrane (MFGM) from whole milk, EU-levels of DHA, and Choline. With more milk fat and less added oils, our whole milk recipe supports healthy digestion and softer poops. That means less straining for them, and less stress for you. It’s all of that full-cream nutrition goodness your baby loves.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Serving Size: 5 fl oz
Amount EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 620mg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
lactose, organic whole milk, organic whey protein concentrate, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (sunflower or safflower) oil, organic nonfat milk, less than, organic low erucic acid rapeseed lecithin, schizochytrium sp, oil*, mortierella alpina oil**, potassium citrate, sodium phosphate, calcium carbonate, potassium chloride, magnesium chloride, potassium hydroxide, calcium hydroxide, sodium chloride, potassium bicarbonate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin 6), folic acid, phytonadione (wank), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Easy to Digest
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 90780398
UPC: 683744964786
Item Number (DPCI): 007-09-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 4.2 inches length x 4.1 inches width x 5.1 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: The ingredients mention it is organic whole milk. But, the label doesnot say that. Is it organic or not?
submitted by Greytar - 5 months ago
A: Hi! Great question. While it does have many organic ingredients, this product does not contain organic lactose so it is not considered fully organic. Follow us on social to be the first to know about our upcoming launch of Organic Grass-fed While Milk Infant Formula!
submitted byBobbie - 5 months agoBrand expert
Q: Can this whole milk version be used on a newborn?
submitted by Britt - 19 days ago
A: Hello Britt- Absolutely! All Bobbie formulas are for healthy, full term infants from 0-12 months old.
submitted byBobbie - 18 days agoBrand expert
Q: Do you have galactooligosaccharides in your formula (either the whole milk or the non-fat version), or any types of prebiotic / probiotic to help digestion? Thank you
submitted by NNN - 5 months ago
A: Hi there! No, our recipes are intentionally simple, allowing parents who want extras, like galactooligosaccharides (GOS), to add them separately. Bobbie Organic Probiotic Drops can be added to formula or breastmilk for the addition of probiotics! The specific probiotic strains in Bobbie Organic Probiotic Drops babies who experience crying episodes and fussiness.
submitted byBobbie - 5 months agoBrand expert
Q: The recommended water temperature to mix is 40C unlike the other brands using 50 or 70C. Is this sufficient for sterilization? If I want to use higher temp, would it destroy the ingredients?
submitted by NNN - 5 months ago
A: We suggest 40C as this is close to body temperature and makes for an easy transition for our combo feeding customers who are both nursing and bottle feeding. It's also the ideal temperature to help the powder dissolve quickly and easily! In order to sterilize the formula, please follow CDC protocol: bring water to a rolling boil for 1 minute, remove from heat and let cool for 5 minutes, then mix formula in. Serve (checking temp to ensure it's not too hot!) or store in the fridge within 30 minutes.
submitted byBobbie - 5 months agoBrand expert
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4.6 out of 5 stars with 280 reviews
easy on tummy: 3.5 out of 5
easy to prepare: 3.83 out of 5
quality: 3.83 out of 5
value: 3.33 out of 5
62% would recommend
8 recommendations
A little frothy
4 out of 5 stars
Thumbs up graphic, would recommend
Mackin - 8 days ago, Verified purchaser
We tried this formula out for my 11 month old because Bobbie is completely out of stock of the sensitive formula. My babe hasn’t had any issues with this formula, I will say that is noticeably more frothy than the sensitive so it causes a bit more gas. Overall I really appreciate Bobbie formula, they are far better than many brands.
Bobbie saved my sanity!
5 out of 5 stars
Lila - 13 days ago
originally posted on Bobbie
Could not recommend Bobbie more! I signed up for the subscription after doing the two-can starter pack about a month after my second baby was born. I thought I would be exclusively breastfeeding for longer but with two under two, I needed help supplementing. She was born at just 5lbs with a NICU stay shortly after birth--being able to supplement her feeds with formula was a gamechanger not only for her, but for my mental health. Thank you, Bobbie.
Baby likes it!
5 out of 5 stars
Laura - 13 days ago
originally posted on Bobbie
I've heard about Bobbie from my mom friends. I love that it contains Iron and Choline, both vitamins I want for my baby to grow up healthy. My baby likes the taste and hasn't reacted to it. **Please note that I'm writing this review in exchange for 50 Bobbie bottle club points.
Great whole milk formula
5 out of 5 stars
Jenna - 13 days ago
originally posted on Bobbie
After doing a lot of research on formulas, I decided to go with Bobbie. I was sad to have to stop breast feeding after a few months, but due to medical reasons I didn’t have an option. She has loved it ever since we made the transition!
Whole Milk!!
5 out of 5 stars
Lizzy - 15 days ago
originally posted on Bobbie
I was so excited to find out that Bobbie had a whole milk formula since the birth of my twins! I used their original formula with baby number three and knew I wouldn’t be using any other formula. So when I saw the whole milk on the website I just knew we had to give it a try. Bobbie makes it seem so easy, it makes you wonder why other companies have put what they do in their formulas for so long. We are a Bobbie-only family!
Newborn experience with bobbie
5 out of 5 stars
Janely C. - 15 days ago
originally posted on Bobbie
I was trying to get the pink gentle formula but it’s been sold out, so I had switched to this green container and it has been more gentle on my newborn. I had started with Bobbie Organic whole milk the one with the blue ribbon but my baby had to much gas and she was extremely uncomfortable and fussy untill I switched to something more gentle she’s been a lot more easier now :)
Newborn experience with bobbie
5 out of 5 stars
Janely C. - 15 days ago
originally posted on Bobbie
I was trying to get the pink gentle formula but it’s been sold out, so I had switched to this green container and it has been more gentle on my newborn. I had started with Bobbie Organic whole milk the one with the blue ribbon but my baby had to much gas and she was extremely uncomfortable and fussy untill I switched to something more gentle she’s been a lot more easier now :)
Amazing!
5 out of 5 stars
Amelia W. - 15 days ago
originally posted on Bobbie
So soft on my babies tummy in the times we need to supplement!
Great product!
5 out of 5 stars
Ingrid - 16 days ago
originally posted on Bobbie
We tried a couple of the bobbie products and landed on this one! Mixes really well, and even good for our reflux baby!
Best formula!
5 out of 5 stars
Shannon - 16 days ago
originally posted on Bobbie
Combo feeding is easier with Bobbie. I feel better going back to work knowing my baby has the best formula option out there!
Love
5 out of 5 stars
Jenny - 17 days ago
originally posted on Bobbie
We started using this formula with my second. I really wanted a whole milk formula and like that this is a US company instead of overseas. Don’t have to worry about supply
Love it!
5 out of 5 stars
Tori - 18 days ago
originally posted on Bobbie
We were using kendamil but were seeing more spit up than usual. . . switched to bobbie and that went away! Perfect for our combo feeding journey
The formula that CHANGED my baby!
5 out of 5 stars
Natalie D. - 18 days ago
originally posted on Bobbie
At my son’s two month pediatrician appointment, the doctor is concerned about his weight gain. I knew my breast milk wasn’t giving him as much as he needed, so I began supplementing with this formula. By his 4 month appt, he had gained 5. 5 and was as happy and healthy as ever! I LOVE this formula and so does baby!
Baby loves it
5 out of 5 stars
Nicole B. - 20 days ago
originally posted on Bobbie
I feel good about this brand in terms of their company values and the quality of the product. Bobbie gives me the flexibility in feeding that I need and I am so happy to have found this brand. Baby loves it and it’s hard to tell the difference visually between a bottle of my pooled breast milk from pumping at work and Bobbie.
Best Formula Ever!
5 out of 5 stars
Devin - 21 days ago
originally posted on Bobbie
This is my 4th baby and he is THRIVING! 3 months old and in the 90th percentile! No more spit up or acid reflux like my other kids did! Wish it was around years ago!!
10/10
5 out of 5 stars
Michelle A. - 21 days ago
originally posted on Bobbie
We were able to make a very smooth transition from exclusively breastfeeding my 6 month old to formula feeding thanks to Bobbie!
My son wasn’t gaining enough
5 out of 5 stars
Ashley - 21 days ago
originally posted on Bobbie
My son wasn’t gaining enough weight with just breast milk so we were looking for a formula similar to breast milk to supplement with and so far he has been doing great on this formula
Constipation
1 out of 5 stars
Thumbs down graphic, would not recommend
Kelly - 22 days ago, Verified purchaser
Really wanted to love this because of the ingredients but it gave my baby awful constipation. Went back to his previous formula and have had no issues
1 reply from Bobbie team - 18 days ago
We're sorry to hear Bobbie Whole Milk Infant Formula wasn't the right fit for your baby. We want to learn more and make this right for you! Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're on standby!
Seamless transition
5 out of 5 stars
Sarah P. - 23 days ago
originally posted on Bobbie
It was so easy to transition from breastmilk to formula. Baby was not fussy and had normal easy stools. My only suggestion would to make a handle or spot for the scoop measure so you don’t have to dig it out every time you open the formula can. Also add an edge to scrape the formula off of the ladle.
Love!
5 out of 5 stars
Christina R. - 25 days ago
originally posted on Bobbie
I am part of the Bobby x Breastie program which offers a discount (I missed the scholarship window). I’m so grateful for the discount and that my baby gets the best quality ingredients. In the chaos that is cancer treatment the only thing I don’t have to worry about is my baby’s nutrition! He loves it and again, thank you!!