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Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz
$22.99 ($1.63/ounce)
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About this item
Highlights
- Major fuel for little minds: Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and EU-levels of DHA to support brain development.
- Supports softer stools: Made with more natural milk fat and less added oils helps to support healthy digestion (and poops!).
- Inspired by breast milk science: Made with the same protein ratio as breast milk to support easy digestion.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
- EXTRA GRAZE TIME: Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
Bobbie’s Whole Milk Infant Formula contains the brain-boosting trifecta to help support baby’s brain development: naturally-occurring milk fat globule membrane (MFGM) from whole milk, EU-levels of DHA, and Choline. With more milk fat and less added oils, our whole milk recipe supports healthy digestion and softer poops. That means less straining for them, and less stress for you. It’s all of that full-cream nutrition goodness your baby loves.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Serving Size: 5 fl oz
Amount EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 620mg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
lactose, organic whole milk, organic whey protein concentrate, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (sunflower or safflower) oil, organic nonfat milk, less than, organic low erucic acid rapeseed lecithin, schizochytrium sp, oil*, mortierella alpina oil**, potassium citrate, sodium phosphate, calcium carbonate, potassium chloride, magnesium chloride, potassium hydroxide, calcium hydroxide, sodium chloride, potassium bicarbonate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin 6), folic acid, phytonadione (wank), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.Baby Formula Focus: Immune System Support, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Organic Certified, Kosher
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 90780398
UPC: 683744964786
Item Number (DPCI): 007-09-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.2 inches length x 4.1 inches width x 5.1 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: The ingredients mention it is organic whole milk. But, the label doesnot say that. Is it organic or not?
submitted by Greytar - 8 months ago
A: Hi! Great question. While it does have many organic ingredients, this product does not contain organic lactose so it is not considered fully organic. Follow us on social to be the first to know about our upcoming launch of Organic Grass-fed While Milk Infant Formula!
submitted byBobbie - 8 months agoBrand expert
Q: What size is the scoop?
submitted by Kay - 3 months ago
A: It is 8.5g or 1.5 level tablespoons.
submitted byBobbie - 3 months agoBrand expert
Q: Can this whole milk version be used on a newborn?
submitted by Britt - 4 months ago
A: Hello Britt- Absolutely! All Bobbie formulas are for healthy, full term infants from 0-12 months old.
submitted byBobbie - 4 months agoBrand expert
Q: Do you have galactooligosaccharides in your formula (either the whole milk or the non-fat version), or any types of prebiotic / probiotic to help digestion? Thank you
submitted by NNN - 8 months ago
A: Hi there! No, our recipes are intentionally simple, allowing parents who want extras, like galactooligosaccharides (GOS), to add them separately. Bobbie Organic Probiotic Drops can be added to formula or breastmilk for the addition of probiotics! The specific probiotic strains in Bobbie Organic Probiotic Drops babies who experience crying episodes and fussiness.
submitted byBobbie - 8 months agoBrand expert
Q: The recommended water temperature to mix is 40C unlike the other brands using 50 or 70C. Is this sufficient for sterilization? If I want to use higher temp, would it destroy the ingredients?
submitted by NNN - 8 months ago
A: We suggest 40C as this is close to body temperature and makes for an easy transition for our combo feeding customers who are both nursing and bottle feeding. It's also the ideal temperature to help the powder dissolve quickly and easily! In order to sterilize the formula, please follow CDC protocol: bring water to a rolling boil for 1 minute, remove from heat and let cool for 5 minutes, then mix formula in. Serve (checking temp to ensure it's not too hot!) or store in the fridge within 30 minutes.
submitted byBobbie - 8 months agoBrand expert
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4.7 out of 5 stars with 1401 ratings
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Guests are saying
Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its effectiveness in providing a smooth transition from breastfeeding to formula feeding. Many guests appreciate the clean ingredients, ease of mixing, and the absence of common digestive issues like gas and constipation. The formula is praised for its taste and nutritional value, making it a preferred choice for many families. Overall, Bobbie stands out as a reliable option for parents seeking quality nutrition for their babies.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 395 reviews
easy on tummy: 4.1 out of 5
easy to prepare: 4.36 out of 5
quality: 4.36 out of 5
value: 4.09 out of 5
76% would recommend
13 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025
Amazing
After the recent recall on Byheart formula, i was in a rush to find a formula with clean ingredients that worked for my baby. Bobbie Whole milk is that formula! It was very easy to transition my baby and didn’t cause tummy issues like others i’ve tried. the can is small, but worth the price. I’m officially a Bobbie mommy!
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2025Verified purchase
after byheart recall I switched to this brand baby poops and eats this just fine and also burps quick
my baby takes it well sleeps longer at twi months
4 out of 5 stars
9 November, 2025
originally posted on Bobbie
Great!
I started on this formula before switching to the organic whole milk once it came out. This is still a great whole milk option though and I appreciate that many of the I Ng residents are organic in this one too. Worth it!
5 out of 5 stars
7 November, 2025
originally posted on Bobbie
Thank god for bobbie
I tried every formula I could find and my son would also have the worst gas and discomfort. I finally tried this and I will always tell everyone I know to get this formula
5 out of 5 stars
7 November, 2025
originally posted on Bobbie
My baby boy LOVES
Not only does my baby love this formula but so do I! He digests it well and I don’t have to worry about unnecessary additives.
5 out of 5 stars
7 November, 2025
originally posted on Bobbie
We love Bobbie
We tried Kendamil because baby would not take enfamil or similac, but Kendamil made her constipated. Bobbie was just right.
5 out of 5 stars
4 November, 2025
originally posted on Bobbie
Great!
My baby is 10 weeks old, and I had to wean off breastfeeding at 6 weeks. So far Bobbie has been great, and his poos look like breastmilk poos!
5 out of 5 stars
3 November, 2025
originally posted on Bobbie
Great Formula!!
Started using with my son around 3 months old and it’s been amazing!!
5 out of 5 stars
3 November, 2025
originally posted on Bobbie
Used for both my babies
Great formula, love the clean ingredients and my baby tolerates it which is amazing.
5 out of 5 stars
3 November, 2025
originally posted on Bobbie
My son loves it
Was nervous switching my son from breatsmilk to formula but had an easy transition and no issues with Bobbie
4 out of 5 stars
3 November, 2025
originally posted on Bobbie
Our daughter is thriving!
We love our Bobbie formula. The subscription makes it so easy and our daughter LOVES eating! All seems to be going well!
5 out of 5 stars
2 November, 2025
originally posted on Bobbie
Happy baby
I was breast feeding but wasnt making enough and eventually with my lifestyle dried out. This formula gives me comfort in knowing my baby is getting the nutrients he needs with all all the extra added ingredients.
5 out of 5 stars
1 November, 2025
originally posted on Bobbie
Great Formula!
When we began combo feeding our baby after I went back to work, he took so well to this formula. He has loved it from day one and had no trouble adjusting between breast milk and formula. We haven’t noticed any tummy issues or changes in his mood — just a happy, well-fed baby! It gives me peace of mind knowing he’s getting the nutrition he needs even when I’m not nursing.
5 out of 5 stars
1 November, 2025
originally posted on Bobbie
Best formula ever
After struggling with breastfeeding, I was so happy to find this formula!
5 out of 5 stars
1 November, 2025
originally posted on Bobbie
Wonderful!
This is now my second kid to switch to bobbie after being breastfed! The easiest transition with this! Both my kids took to it wonderfully and my first pretty much had to go from all boob to all formula. I cant say enough good things about this product and the reoccurring shipping of the formula to my door is amazing! Thank you for making a hard switch so much easier!
5 out of 5 stars
31 October, 2025
originally posted on Bobbie
Love!
My baby and family looooves this formula. We had to supplement with formula after my supply started to drop and baby did so well with the transition and is not 100% on this formula. Thankful for a subscription option, not only do we save money but it’s one less thing on the to do list!
5 out of 5 stars
30 October, 2025
originally posted on Bobbie
Amazing switch from breastmilk to Bobbie
I exclusively pumped for my baby and around 5 months my milk dried up and I wasn’t making enough. Making the switch to Bobbie made me feel like I was giving him a really good and safe option. He likes it and drinks it just like if it was a bottle of breastmilk! I also feel confident that a lot of articles state that Bobbie is one of the best formulas to use and comes with clean ingredients and glowing reviews from other moms.
5 out of 5 stars
30 October, 2025
originally posted on Bobbie
Our Choice
When our baby was born, we decided to breastfeed and use formula. We tested a few brands that met our nutrition needs and what our baby took too. Bobbie Whole Milk was the winner, and we haven't looked back.
5 out of 5 stars
29 October, 2025
originally posted on Bobbie
We Love Bobbie!
We started using Bobbie when my breastmilk supply couldn't keep up with what my baby needed. Our baby loves Bobbie!
5 out of 5 stars
29 October, 2025Verified purchase
(no review title)
Previously breastfed baby loves this. Her stomach does better with the nonfat version but this is cheaper and has whole fat.