$22.99 when purchased online
Target Online store #3991
About this item
Highlights
- Major fuel for little minds: Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and EU-levels of DHA to support brain development.
- Supports softer stools: Made with more natural milk fat and less added oils helps to support healthy digestion (and poops!).
- Inspired by breast milk science: Made with the same protein ratio as breast milk to support easy digestion.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
- EXTRA GRAZE TIME: Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
Bobbie’s Whole Milk Infant Formula contains the brain-boosting trifecta to help support baby’s brain development: naturally-occurring milk fat globule membrane (MFGM) from whole milk, EU-levels of DHA, and Choline. With more milk fat and less added oils, our whole milk recipe supports healthy digestion and softer poops. That means less straining for them, and less stress for you. It’s all of that full-cream nutrition goodness your baby loves.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Serving Size: 5 fl oz
Amount EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 620mg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
lactose, organic whole milk, organic whey protein concentrate, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (sunflower or safflower) oil, organic nonfat milk, less than, organic low erucic acid rapeseed lecithin, schizochytrium sp, oil*, mortierella alpina oil**, potassium citrate, sodium phosphate, calcium carbonate, potassium chloride, magnesium chloride, potassium hydroxide, calcium hydroxide, sodium chloride, potassium bicarbonate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin 6), folic acid, phytonadione (wank), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Easy to Digest
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 90780398
UPC: 683744964786
Item Number (DPCI): 007-09-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.2 inches length x 4.1 inches width x 5.1 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: The ingredients mention it is organic whole milk. But, the label doesnot say that. Is it organic or not?
submitted by Greytar - 4 months ago
A: Hi! Great question. While it does have many organic ingredients, this product does not contain organic lactose so it is not considered fully organic. Follow us on social to be the first to know about our upcoming launch of Organic Grass-fed While Milk Infant Formula!
submitted byBobbie - 3 months agoBrand expert
Q: Do you have galactooligosaccharides in your formula (either the whole milk or the non-fat version), or any types of prebiotic / probiotic to help digestion? Thank you
submitted by NNN - 3 months ago
A: Hi there! No, our recipes are intentionally simple, allowing parents who want extras, like galactooligosaccharides (GOS), to add them separately. Bobbie Organic Probiotic Drops can be added to formula or breastmilk for the addition of probiotics! The specific probiotic strains in Bobbie Organic Probiotic Drops babies who experience crying episodes and fussiness.
submitted byBobbie - 3 months agoBrand expert
Q: The recommended water temperature to mix is 40C unlike the other brands using 50 or 70C. Is this sufficient for sterilization? If I want to use higher temp, would it destroy the ingredients?
submitted by NNN - 3 months ago
A: We suggest 40C as this is close to body temperature and makes for an easy transition for our combo feeding customers who are both nursing and bottle feeding. It's also the ideal temperature to help the powder dissolve quickly and easily! In order to sterilize the formula, please follow CDC protocol: bring water to a rolling boil for 1 minute, remove from heat and let cool for 5 minutes, then mix formula in. Serve (checking temp to ensure it's not too hot!) or store in the fridge within 30 minutes.
submitted byBobbie - 3 months agoBrand expert
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4.6 out of 5 stars with 220 reviews
easy on tummy: 5 out of 5
easy to prepare: 3 out of 5
quality: 4.5 out of 5
value: 4 out of 5
75% would recommend
4 recommendations
Doesn't dissolve
3 out of 5 stars
Thumbs down graphic, would not recommend
Savbeal119 - 6 days ago, Verified purchaser
Unless you aggressively shake this for about 2 minutes straight it’s powdery and chalky, my typically breast fed baby HATED this. However the metallic smell is much less prominent than in competitor brands (Similac specifically)
1 reply from Bobbie team - 4 days ago
Hello! We are sorry to hear that you are having a hard time preparing Whole Milk Infant Formula. We recommend warming up the water to 100 degrees to help the reconstitution along. Reach out to us directly if you need more support!
LOVE LOVE LOVE
5 out of 5 stars
Thumbs up graphic, would recommend
KATYM - 10 days ago, Verified purchaser
We loved everything about this formula! Make it easy to stop breastfeeding when you have such a good option to switch to!
1 reply from Bobbie team - 8 days ago
So awesome! Love to hear Bobbie's working great for your baby!
Baby loves it .
5 out of 5 stars
Rebekah C. - 12 days ago
originally posted on Bobbie
We got this for our exclusively, breast-fed baby when my supply tanked at 5 months. He had no issue drinking it!
Good, but a little gritty
4 out of 5 stars
Adrienne - 13 days ago
originally posted on Bobbie
Combo feeding and my baby liked this formula but I could get it all to dissolve - there was always a gritty residue left. Switched to the organic non-whole milk formulation and that seems to dissolve more smoothly.
Skeptical. . till I wasn’t.
5 out of 5 stars
Alicia C. - 15 days ago
originally posted on Bobbie
As a mum, you always wonder if you’re doing the right or best thing for your babe. When I was first given a sample of bobbie from my pediatrician I thought, “oh great, another expensive formula that promises x y z, but is just too expensive. . ” but I will be the first to say I was wrong. My baby loves bobbie, my husband loves the ingredients, and the price point for a standard formula with honestly better ingredients is not too shabby either. Thanks to bobbie my littlest babe is growing tall and strong! I only wish I knew about it with my first born!
Thank you, Bobbie
5 out of 5 stars
Moi - 15 days ago
originally posted on Bobbie
First time mom here and my sweet baby refused to latch. I became a full time pumper from day one and very quickly became an oversupplier. I was pumping 7 times a day for over 5 months when I hit a wall and realized I couldn’t do it anymore. I was lucky to have a freezer stash to help me bridge the gap for a while, but I knew I’d need to supplement with formula a some point. My husband suggested I look into Bobbie and im really glad I did. The very first bottle of Bobbie he tried was such a relief. He ate it like he didn’t even notice a difference. We’re now 8 months in, my freezer stash is almost gone, and we’re on our third can of Bobbie. It’s been such peace of mine knowing that he LIKES his formula bottles and we’ll be able to make the transition seamlessly.
I’m so happy we had
5 out of 5 stars
Cerena E. - 15 days ago
originally posted on Bobbie
I’m so happy we had this option when switching to combo feeding! It makes me so happy my son is getting clean ingredients that are similar to my breast milk
Best formula
5 out of 5 stars
Abby - 15 days ago
originally posted on Bobbie
When I was close to giving birth and looking into options to supplement for breastfeeding, I was hesitant to go with big name brands because they are packed with not the best stuff. And I wanted to get the best I could for my baby. I love that it has more milk fat than seed oils and doesn’t have high fructose corn syrup. It’s also a plus that it’s based in the US. But my baby girl is 3 months, she’s been on it pretty much since birth, she is so happy and healthy and content. Her tummy does so well on it. Will definitely be sticking with Bobbie for the foreseeable future and for future babies as well.
Peace of mind
5 out of 5 stars
Brenna - 15 days ago
originally posted on Bobbie
I’m an underproducer of breastmilk. I’m able to feed my babe 1/3 breastmilk and 2/3 formula. It was NOT my plan! So I had to do a ton of research on formulas. I chose Bobbie and was thankful my baby would drink it. Fast forward to now, the study came out about heavy metals in baby formulas, and Bobbie was listed as safe. I am so thankful for this formula.
Fantastic formula!
5 out of 5 stars
Lauren - 15 days ago
originally posted on Bobbie
After a lot of research we chose to use Bobbie whole milk formula. We can feed our baby with peace of mind that he’s getting quality milk modeled after breast milk with no extra junk included in it. We love that this formula is readily available online and in stores. It’s a good value for the price. Our baby loves it and hasn’t had any negative side effects from drinking it!
So good
4 out of 5 stars
Margo - 15 days ago
originally posted on Bobbie
I exclusively BF my baby for 6 months, but when we started to introduce formula she wouldn’t take any of them except this one. Baby is growing appropriately and this stuff is so creamy!
The best stuff
5 out of 5 stars
Ashley - 15 days ago
originally posted on Bobbie
I'll never use another brand . . . . I truly feel safe giving my son bobbie. . . . Bobbie. . . . . never change
Wish I had this for our other three kids when they were babies!
5 out of 5 stars
Becky A. - 15 days ago
originally posted on Bobbie
We decided to go ahead and try Bobbie before our fourth baby was born a few weeks ago. I had heard great things, and the draw for me was clean ingredients and a comparable price to formulas we've used in the past with our other kids. And now that we've used it for 3 weeks with our newest addition, I sure wish we had Bobbie with our others! I love that there's not a ton of bubbles (less gas!), the convenience, there's not a yuck smell, and overall I just feel so much better about the ingredients. I've been telling any new moms that'll listen that it's a big win for our family so far!
Reflux Solver
5 out of 5 stars
Hailey R. - 16 days ago
originally posted on Bobbie
Our baby had reflux with every other formula until this one
I wish we found this sooner!
5 out of 5 stars
Cody E. - 16 days ago
originally posted on Bobbie
Our first born had to be on formula after 6mos and we STRUGGLED with constipation with formulas and never found a solution. Our second born didn’t need formula until 10mos, and by this time we found Bobbie- and WOW I’m so happy with how we don’t have any sort of constipation issues at all this time around. I wish we knew about this with our first born for that issue alone. it’s really reassuring to have a formula that makes us feel safe, in terms of healthy ingredients too. Highly recommend to anyone.
Favorite formula!
5 out of 5 stars
Kayla B. - 17 days ago
originally posted on Bobbie
When starting to combo feed before switching to formula only, I could tell something was off because with other formulas, baby would be fussy and super gassy. I knew it wasn’t a dairy issue, so I decided to give Bobbie Whole Milk a try and it made a world of difference! I’m a dairy nutritionist and love knowing that my little guy is getting good wholesome nutrition, without all of the added yuck from other brands. I tell all of my friends about Bobbie, and i don’t think it tastes bad myself either which was another issue with other brands. BABIES LOVE BOBBIE!
Excellent Product
5 out of 5 stars
Ashley M. - 18 days ago
originally posted on Bobbie
I was so sad when I had to start supplementing on my breastfeeding journey when I returned to work, but I found this formula and it really put my mind at ease having a high quality formula I felt I could trust.
We love Bobbie
5 out of 5 stars
Chantal H. - 19 days ago
originally posted on Bobbie
We switched to Bobbie to help with spitting up and it’s been great.
Best formula for my breastfed baby!
5 out of 5 stars
Megan C. - 20 days ago
originally posted on Bobbie
I breastfed my baby until he was 9 months old. My supply started dropping and I needed to find something to supplement with before we made the complete switch to formula. We tried 3 different kinds before FINALLY finding Bobbie and it has been amazing! My baby was able to take it even without mixing breastmilk in it. He loves this formula and we haven’t had any tummy issues since we switched! I’m so glad we are using this formula!
The Formula We’ve All Waited For!
5 out of 5 stars
Meredith - 20 days ago
originally posted on Bobbie
I chose Bobbie because I wanted a formula that would be best for my son, without all the toxic ingredients. The subscription is a life saver and its great how many local stores it is found.