$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Serving Size: 5 fl oz
Amount DILUTED: EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its clean ingredients and effectiveness in supporting healthy growth for babies. Many guests appreciate the gentle nature of the formula, which has helped alleviate tummy issues and promote smooth digestion. The subscription service is also praised for its reliability, ensuring that families have consistent access to this high-quality product. Overall, Bobbie is seen as a trusted choice for parents transitioning from breastfeeding to formula feeding.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2415 reviews
easy on tummy: 3.86 out of 5
easy to prepare: 4.46 out of 5
quality: 4.13 out of 5
value: 3.82 out of 5
69% would recommend
323 recommendations
Company let me down
1 out of 5 stars
Thumbs down graphic, would not recommend
CircleNYCShopper - 2 days ago
After spending literally thousands of dollars on their products the company customer service would not address a serious concern I raised.
NO GAS!!!
5 out of 5 stars
Kaitlyn B. - 9 days ago
originally posted on Bobbie
When my baby was born, we struggled to find a formula that didn't leave him constipated and colicy. I'm so happy we switch to Bobbie organic! He doesn't fuss after feeding and is happy and healthy! He is gaining weight wonderfully and never spits up! Bobbie is really the best formula out there IMO.
THE formula for Breastfed Babies
5 out of 5 stars
Madison H. - 10 days ago
originally posted on Bobbie
I exclusively fed breastmilk to my twins for 7 months and when my supply started dipping I freaked out…the only formula we introduced to the them was Bobbie and they took it immediately with zero hesitation, they absolutely love it, gentle on tummies and keeps them regular. 100/10
Feeding Double!
5 out of 5 stars
Danielle - 10 days ago
originally posted on Bobbie
We love Bobbie formula! My twin boys have been on Bobbie from the start. I love that the product is organic and clean!
Ease
5 out of 5 stars
Jess W. - 10 days ago
originally posted on Bobbie
Went from breast milk to this with ease! FTM and didn’t realize I was supposed to ease into formula until I heard others talking. No issues here!
Love this formula!
5 out of 5 stars
Taylor G. - 10 days ago
originally posted on Bobbie
Love this formula! I feel like I’m not giving my son a bunch of junk!
The best Formula
5 out of 5 stars
Taylor G. - 10 days ago
originally posted on Bobbie
My son loved this one! We also used it for my daughter. I also feel like I’m not giving him junk!
Disappointed in lack of timeline for Organic Gentle option
1 out of 5 stars
Kelly M. - 11 days ago
originally posted on Bobbie
My baby does well on the Organic Gentle version and it is so challenging that there is no timeline or clear update on when it will be back in stock. I paused my subscription and asked that it be updated to the Gentle when it is restocked and I was told that is not possible. That makes it challenging for me to remember to keep pausing since there is no clear timeline. Very disappointed.
Love this formula
5 out of 5 stars
Whitney - 11 days ago
originally posted on Bobbie
I’ve been using this formula from day 1 with my son and he’s doing great with it. I combo fed and feel like he’s got any nutrients I lacked from the formula. Now he’s exclusively on formula and still doing great.
I'm not afraid of formula!
5 out of 5 stars
Michelle - 11 days ago
originally posted on Bobbie
Bobbie has been such a helpful and needed part of our breastfeeding journey. I don't even think of it as formula, it's just part of my babies food!
The best formula out there!
5 out of 5 stars
Persia S. - 11 days ago
originally posted on Bobbie
My baby loves this formula so much! We’ve been using it since ending my breastfeeding journey and I absolutely love the ease of the subscription model!
My baby loves it!
5 out of 5 stars
Maya M. - 11 days ago
originally posted on Bobbie
Since it is made using only organic and safe ingredients, you can give it to your baby without worry. It also tastes good, so he drinks it down easily.
After needing to find a
5 out of 5 stars
Madison H. - 12 days ago
originally posted on Bobbie
After needing to find a formula to supplement with in my preemie due to low supply, I had a hard time finding one that agreed with his digestive system. After some research we found Bobbie and it has been fantastic for little man! He loves it and so does his digestive system!
Better feeding experience
5 out of 5 stars
Casey - 12 days ago
originally posted on Bobbie
My daughter loves this formula. Easy on her stomach and I have peace of mind in the ingredients compared to other brands
Organic Formula
5 out of 5 stars
Ali - 12 days ago
originally posted on Bobbie
I’m so grateful for Bobbie formula! Due to complications during labor, I wasn’t able to breastfeed my baby and he made the transition from donor milk to Bobbie seamlessly! He’s been gaining weight and growing and we’ve never had any tummy issues! The subscription also makes it super convenient because it ships automatically to my house!
Bobbie is the best
5 out of 5 stars
Nina R. - 12 days ago
originally posted on Bobbie
I chose to exclusively formula feed and used Bobbie starting day one. My child is absolutely thriving on Bobbie and it makes our entire family so happy! We love knowing that the ingredients are clean and organic, as well as the convenience of being able to order it via our subscription or at the snap of my fingers. Bobbie has been a life saver!
Wonderful
5 out of 5 stars
Genna - 12 days ago
originally posted on Bobbie
This formula has worked really well for my daughter who is 6 months old. She started using this at 2 months and has had no gastro problems and always feels full and sleeps well. The subscription feature with Bobbie works so well for us since she is now 4th child it makes my life so much easier one less thing to remember to buy!
Our baby loves it!
5 out of 5 stars
Grace - 13 days ago
originally posted on Bobbie
We've been very happy with our Bobbie formula! We just wish there was more flexibility with subscription shipping frequency.
No fuss
5 out of 5 stars
Cavi J. - 13 days ago
originally posted on Bobbie
We transitioned to bobbie and it was no sweat our baby didn’t have lots of gas like the previous one
Very pleased!
5 out of 5 stars
AA - 13 days ago
originally posted on Bobbie
Baby rarely spits up and is gaining appropriate weight! Yay!