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Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4

Bobbie Organic Original Infant Formula - 14oz

$24.99 ($1.77/ounce)
Size14oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5

Amount :

% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Additional product information and recommendations

Guests are saying

Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2909 reviews
    easy on tummy: 3.87 out of 5
    easy to prepare: 4.45 out of 5
    quality: 4.14 out of 5
    value: 3.84 out of 5
    69% would recommend
    349 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 January, 2026Verified purchase

    The best.

    This has been our favorite baby formula. Both of my kiddos took to it so well. We started by supplementing with it and then at the very end used it a lot more. I felt good about the ingredients and testing as well.
    MHogs
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    3 January, 2026
    originally posted on Bobbie
    Image

    Great Formula

    My baby has never had any problems while being on this formula.
    Anna T.
    Did you find this review helpful?
    1 out of 5 stars
    1 January, 2026Verified purchase

    Pick-up Problems.

    Not ready when here ordered one can and offered to go get it off of the shelf to help them and told us we would have to pay for two.
    Ky
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026
    originally posted on Bobbie
    Image

    Post C section life saver

    I had an emergency c section and my milk supply took a long time to come in. We’re talking weeks. My baby needed formula and my husband went out to buy this because a fellow mom friend of mine told me about it. (She adopted and needed formula and did a bunch of research on formula). I didnt plan on formula at all, and learned a tough lesson that nothing goes according to plan with babies! My daughter took to this formula right away. Thank goodness because she was losing weight and close to jaundice. We started with the Bobbie whole milk formula and bought this formula next time we needed a can. Baby tolerated the unintentional switch fine. I simply prefer using the whole milk formula for the milk globulin benefit but baby drinks whatever! Ive watched Laura on podcasts and appreciate that she is a mother who went through the same challenges with breastfeeding; feelings of guilt and shame, and wanting the best formula for her babies. Mom to mom, she gets it and I wont feed my baby anything else. Amazing brand
    Emily
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on Bobbie
    Image

    Easy choice

    We used Bobbie from the very beginning to supplement, and honestly, it just made things easier. I didn’t feel stressed or guilty about giving a bottle, and my baby did really well on it right away. I liked knowing what was in it and that it was made thoughtfully, without a bunch of stuff I didn’t recognize.
    Lindsey
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on Bobbie
    Image

    The Best Formula

    This is our second baby that we’re feeding Bobbie and we couldn’t be happier with the formula and brand. Our 8-month-old loves her bottles and didn’t notice a difference when we switched from breastmilk. It’s a safe, nourishing, and quality product and I’m so glad that we found this as an option.
    Maria S.
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on Bobbie
    Image

    No complaints

    Cannot complain! Going on 9 months, only formula baby has had in addition to breastmilk.
    Nae H.
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on Bobbie
    Image

    Highly recommend!

    My baby has loved Bobbie! I was nervous to transition from breast milk to formula but it has been seamless. I also love their subscription program!
    Paige
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on Bobbie
    Image

    My baby loves Bobbie!

    My baby loves this stuff! It’s been a blessing for our family and will be a Bobbie baby from here on out!
    Paige B.
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on Bobbie
    Image

    Trusted For All Three Kids

    I’ve used this formula with my last two kids and plan to use it again for my third. It’s been consistently reliable and works great for our family. Truly awesome and something I trust completely.
    Danielle
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on Bobbie
    Image

    Love!

    Our family loves Bobbie formula! My baby does great with the original organic formula and it has made me more confident in our feeding journey.
    Malea
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on Bobbie
    Image

    Great Formula

    This is such an amazing formula. My twin girls love it and was such a great transition from breastmilk.
    Alyssa
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on Bobbie
    Image

    I have loved using Bobbie

    I have loved using Bobbie for our second baby. It agrees with him and their subscription service is so easy and arrived right at my door so I don’t have to worry about it. Highly recommend!
    Julianna W.
    Did you find this review helpful?
    1 out of 5 stars
    28 December, 2025
    originally posted on Bobbie
    Image

    Makes baby spit up

    Gave our baby black poop and sooo much spit up. Switched to Bubs formula and fixed both problems right away.
    Ashlee S.
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025
    originally posted on Bobbie
    Image

    Bobbie original

    Bobbie has been amazing for my boy! He absolutely loves it
    Toni D.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 December, 2025
    originally posted on Bobbie
    Image

    Awesome addition for combo feeding!

    I wasn’t able to exclusively breast feed, and our little guy had zero issue with Bobbie formula in addition to his breast milk. No issues with gassiness the way he had issues with what the hospital sent us home with formula wise.
    Corrine D.
    Did you find this review helpful?
    5 out of 5 stars
    27 December, 2025
    originally posted on Bobbie
    Image

    A gift of Formula

    This formula is not for me, I am gifting this formula to my niece for however long it’s needed!
    Ellen C.
    Did you find this review helpful?
    5 out of 5 stars
    27 December, 2025
    originally posted on Bobbie
    Image

    As advertised!

    We've been using bobbie exclusively for a month and our son is gaining weight at a healthy rate, is happy, and healthy!
    Jeff
    Did you find this review helpful?
    5 out of 5 stars
    27 December, 2025
    originally posted on Bobbie
    Image

    I will always trust Bobbie

    My baby girl loves Bobbie just like my first daughter. She is digesting it easily and thriving. I love the subscription updates, they help me to plan and make subscription changes if needed.
    Alina F.
    Did you find this review helpful?
    5 out of 5 stars
    26 December, 2025
    originally posted on Bobbie
    Image

    We love Bobbie!

    My baby was combo fed for the longest time and I was worried about introducing a formula but he has loved Bobbie from the beginning! It’s easy on his tummy and he loves it just as much as breast milk. We would recommend Bobbie to everyone!
    Taylor G.
    Did you find this review helpful?

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