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Bobbie Organic Original Infant Formula
$24.99 ($1.77/ounce)
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About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Serving Size: 5
Amount :
% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '
Allergens & Warnings:
REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2680 reviews
easy on tummy: 3.85 out of 5
easy to prepare: 4.46 out of 5
quality: 4.14 out of 5
value: 3.83 out of 5
70% would recommend
337 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2025
Honest review
I wanted to share our experience in case it helps another parent. I bought this organic baby formula hoping it would be a gentle option, but unfortunately it did not agree with my son at all. Shortly after switching to it, he developed a very painful diaper rash that took weeks to finally clear up. Of course every baby reacts differently, but our pediatrician did say that the formula was likely the cause the of the bacteria infection and the rash improved once we stopped using it. Just wanted to offer a heads-up to other parents: watch closely for any skin irritation or digestive changes, and consider introducing it slowly or checking with your pediatrician first. I wish someone had shared their experience before I tried it.
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Must buy!
My baby has been on this formula for 4 months- since he was 2 weeks old. Highly recommend it!
4 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
Pros & Cons
Instantly helped with spitting up/reflux. However, really constipated my baby at first when mixing half and half with another formula. Recommend easing your baby into it. Seems fine now.
5 out of 5 stars
26 October, 2025
originally posted on Bobbie
The best
Our baby boy has Cystic Fibrosis. Weight gain is important for every baby, of course, but there were times when we were fighting to gain grams, not even ounces. Bobbie has bene his favorite since day one and still is. We trust Bobbie to help us keep our boy as healthy as possible. We are a Bobbie family and always will be!
5 out of 5 stars
25 October, 2025
originally posted on Bobbie
Best formula!
This is the best formula. Used it for both of my kids. Seems much easier on their developing GI tracts than other formulas.
5 out of 5 stars
24 October, 2025
originally posted on Bobbie
Happy Baby!
I have been feeding my daughter Bobbie since she came home from the hospital. She loves it and we’ve never had any issues. I would recommend.
5 out of 5 stars
23 October, 2025
originally posted on Bobbie
Won’t feed the babes anything else!
In Bobbie we trust! All my kids, colic and non-colic, LOVED this formula.
5 out of 5 stars
23 October, 2025
originally posted on Bobbie
My Twins Love it!
My 5 month old twin girlies absolutely LOVE Bobbie! They drink it with no tummy issues at all and always finish their bottles!
5 out of 5 stars
23 October, 2025
originally posted on Bobbie
Body by Bobbie
I feel confident my baby is getting all she needs from our Bobbie formula. Her doctor loves her progress and says, “body by Bobbie”. We have not had any issues with the formula and it Is easy to change shipping dates as needed. I would 100% recommend Bobbie.
5 out of 5 stars
22 October, 2025
originally posted on Bobbie
Excellent formula — gentle, clean, and my son thrived on it
After trying a few different formulas, Bobbie Organic Infant Formula was a complete game changer for my son. He took to it right away — no gas, no spit-up, and no signs of discomfort. I really appreciate that it’s made with organic ingredients and modeled after breast milk without any unnecessary additives or corn syrup. His digestion improved noticeably, his growth has been steady and healthy, and I have peace of mind knowing it’s a clean, U. S. -made formula with European-style standards. It’s also easy to mix and doesn’t have that strong “formula” smell you get with some other brands. Highly recommend for parents looking for something gentle, trustworthy, and high quality — Bobbie has been an amazing fit for our family.
5 out of 5 stars
22 October, 2025
originally posted on Bobbie
Bobbie
by far the best formula!!! My baby loves it, and we haven't ever had any issues! Thank you Lord!
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
Love it
My daughter loves! The high quality formula you don’t feel guilty giving your baby. Doesn’t make her little tummy hurt, great quality ingredients, what more could you ask for?
1 reply from Bobbie team - 17 days ago
Hi Nat! We are so glad that you and your baby are loving Bobbie!
5 out of 5 stars
21 October, 2025
originally posted on Bobbie
So far so good
So far so good on Bobbie. As a parent I love the ingredients and organic nature as well as this company actually advocates for parents and families. I just wish it had probiotics already.
5 out of 5 stars
21 October, 2025
originally posted on Bobbie
Best formula
My daughter has done so great with this formula. Glad we made the switch.
5 out of 5 stars
20 October, 2025
originally posted on Bobbie
We love Bobbie and are
We love Bobbie and are happy to have found a formula with an ingredient list that we have confidence in.
5 out of 5 stars
19 October, 2025
originally posted on Bobbie
Great company and product
I love all the feeding support that Bobbie provides. I feel much more empowered with my decisions and it feels good knowing I’m giving my baby a top notch product
5 out of 5 stars
19 October, 2025
originally posted on Bobbie
This formula worked great with
This formula worked great with my first child. We transitioned to this a little at a time and found that it worked best.
5 out of 5 stars
19 October, 2025
originally posted on Bobbie
My baby only drinks this
I've tried other formulas to yet. My baby can only drink this and is most comfortable with
5 out of 5 stars
18 October, 2025
originally posted on Bobbie
I did so much research
I did so much research to decide on my formula and am so happy with Bobbie! My baby did really well transitioning from breastmilk to bobbie.
5 out of 5 stars
17 October, 2025
originally posted on Bobbie
Easy on the tummy
Started formula feeding at 6 months and the transition was a breeze! Baby’s tummy didn’t even notice 10/10!