$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Serving Size: 5 fl oz
Amount DILUTED: EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its clean ingredients and effectiveness in supporting healthy growth for babies. Many guests appreciate the gentle nature of the formula, which has helped alleviate tummy issues and promote smooth digestion. The subscription service is also praised for its reliability, ensuring that families have consistent access to this high-quality product. Overall, Bobbie is seen as a trusted choice for parents transitioning from breastfeeding to formula feeding.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2591 reviews
easy on tummy: 3.86 out of 5
easy to prepare: 4.46 out of 5
quality: 4.15 out of 5
value: 3.82 out of 5
70% would recommend
330 recommendations
Best Bobbie Deal!
5 out of 5 stars
Thumbs up graphic, would recommend
CBD - today, Verified purchaser
The 24oz size is a great deal for Bobbie formula!
Reccomend for 6+ month babies
5 out of 5 stars
Thumbs up graphic, would recommend
Isabel - 10 days ago, Verified purchaser
I would recommend Bobbie Gentle ( pink one) for a younger infant (1-6 months) The green one is a bit heavier on the stomach so it’s better to start later on when baby is older. 6+ months… Otherwise, never had any problems with it. The 12 oz does run out pretty fast so 24 oz is definitely more bang for your buck.
Bigger Tub Appreciation!
4 out of 5 stars
Thumbs up graphic, would recommend
Jasmine - 12 days ago, Verified purchaser
Was pretty sad over the gentle formula being gone. We went with the regular organic base and my son was constipated a bit until he slowly got used to it. He still loves to drink Bobbie so we went with the bigger version. So so glad they came out with a bigger tub!
Amazing for my little one!
5 out of 5 stars
Carly - 13 days ago
originally posted on Bobbie
My baby girl has been drinking Bobbie since she was 6 months old. She has always love it!! She has many rolls to show for it too!
Amazing formula choice
5 out of 5 stars
Phil - 14 days ago
originally posted on Bobbie
Bobbie has been amazing for our new baby! We have been combo feeding and he absolutely loves it! Highly recommend
Love this milk !!!
5 out of 5 stars
Jocelyne M. - 14 days ago
originally posted on Bobbie
My baby loves it and I couldn’t be more happier with a cleaner healthier formula I breast fed all my kids and with my last I started to wean off and wanted to transition to formula and I couldn’t be more happier than having a safe, clean, healthy option !!!
10/10!
5 out of 5 stars
Jess - 14 days ago
originally posted on Bobbie
Love this formula! I’m big on ingredients and I love that they are beyond with standards. My baby transitioned from breastfed to supplementing to 100% formula fed flawlessly with Bobbie!
So Great!
5 out of 5 stars
Caroline - 15 days ago
originally posted on Bobbie
We love this formula. My siblings all use Bobbie with their children as well.
I have confidence
5 out of 5 stars
Morgan - 16 days ago
originally posted on Bobbie
My baby actually likes the organic skim milk, organic whole milk, and regular whole milk formulas seemingly equally! And I feel really confident feeding them to her since I had to stop breastfeeding when I went back to work. The subscription option is amazing for saving money and not having to always be running to the store to pick up more!
Good
5 out of 5 stars
Corey - 16 days ago
originally posted on Bobbie
My baby loves drinking Bobbie and he’s healthy and growing quickly.
Dont recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Mama25 - 16 days ago, Verified purchaser
After just one night of using, I noticed a difference in my babies behavior and sleeping. It’s was not great and the worst night of my life. I do not recommend!
1 reply from Bobbie team - 15 days ago
Hello! We are sorry to hear Organic Original was not a good fit. Sometimes it takes trying different formula types to find the best one since all babies are so different! We want to learn more about your experience. Please email us at consumerresponse@hibobbie.com and refer to this review so that we can help.
Happy baby
5 out of 5 stars
Thumbs up graphic, would recommend
Rebekah - 17 days ago, Verified purchaser
Baby spits up much less and seems to stay full off this formula.
Baby loves her milk !
5 out of 5 stars
Melinda - 17 days ago
originally posted on Bobbie
My baby is 10 weeks old and has been on Bobbie since the start … she’s doing really well on the formula and has been great on her stomach
Helped with spit up
3 out of 5 stars
Kitania E. - 17 days ago
originally posted on Bobbie
This formula helped with my baby spit up however, I noticed my baby was very constipated after a while of being on Bobbie
The one and only
5 out of 5 stars
Sylwia - 17 days ago
originally posted on Bobbie
Started our little man with a supplement of Bobbie and they’re doing something right. Agrees with his tummy and he didn't want anything other than this one and breast milk ! The one downside is that the containers are small so it feels like you go through them quickly. The pro of it is that they fit great in the diaper bag for emergencies or an extra bottle!
Switching from breast milk!
5 out of 5 stars
Nik M. - 17 days ago
originally posted on Bobbie
My baby loves this formula and made the transition around 9 months so much easier. Happy there is something on the market that made the decision easier.
Change formula
4 out of 5 stars
Kendall - 17 days ago
originally posted on Bobbie
We were using a different brand but decided to change due to lots of spit up so far seem to notice a difference in spit ups 👍🏼
A Trusted Choice for Happy and Healthy Baby
5 out of 5 stars
Jacky E. - 18 days ago
originally posted on Bobbie
I recently began using Bobbie Organic Infant Formula for my baby, who is combo-fed, and I couldn't be more pleased with my choice! The ingredients are clean and thoughtfully sourced, which gives me peace of mind knowing that my little one is receiving quality nutrition. Additionally, my baby seems to love the taste!
Clean and Gentle for Baby’s little tummy!
5 out of 5 stars
Rose S. - 18 days ago
originally posted on Bobbie
We started using Bobbie for my baby when she was one month old to supplement, as I was worried that I wasn’t feeding her enough because I wasn’t producing much breast milk at the time. We had used a different brand before Bobbie, but we discovered it contained lead. After researching, I found out about Bobbie, so we tried it. Although I’m now producing more milk compared to the first couple of months, it’s still not enough to build a stash for when I’m at work, so we continue using Bobbie when I’m not home with the baby. We’ve never had any issues with it; it has clean ingredients, and my baby spits up less compared to when we used the other brand. My baby is six months old now.
Love Bobbie!
5 out of 5 stars
Meaganne V. - 18 days ago
originally posted on Bobbie
My little one is combo fed between breast milk and Bobbie. She loves Bobbie and it is so easy on her stomach! Highly recommend for your little one!