$38.99 ($1.31/ounce)
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Guests are saying
Guests appreciate the convenience and effectiveness of this baby formula, especially for sensitive tummies. The ready-to-feed liquid form is highly valued for quick and easy feedings, particularly during nighttime. Many guests trust the brand for its gentle ingredients and positive impact on their babies' digestive comfort.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 157 reviews
easy on tummy: 3.64 out of 5
easy to prepare: 4.55 out of 5
quality: 3.82 out of 5
value: 4.09 out of 5
75% would recommend
12 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2025Verified purchase
Less spits
OMG this formula made miracles. I switched my nb from Kendamil whole milk to this. I have noticed a big difference. My baby used to spit a lot and very colic. I did like Kendamil clean ingredients but my baby couldn't digest. Similac sensitive optigrow is great for fussy and colic babies. Now my baby doesn't spit and less fussy.
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
(no review title)
👌🏼👌🏼
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
Best Formula
I love this formula. I’ve been using it since my baby was a nb and wouldn’t change it for anything. It has helped my baby grow strong, healthy, and happy. Plus, she loves it!
2 out of 5 stars
Thumbs up graphic, would recommend
11 May, 2025Verified purchase
Dont care if its DAMAGED
Formula is good for sensitive tummy babies except that target gave me DAMAGED similac did a curb side pick up and notice it was damaged really badly and they didn’t even have common sense to fix it . Will you feed this damaged similac formula for a NEWBORN Baby ?!!!
1 reply from Abbott Nutrition Team team - 9 months ago
We understand the concern and our team would like to learn more. Please give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04824976. Thanks and we hope to hear from you soon. -The Similac Team
2 out of 5 stars
Thumbs down graphic, would not recommend
30 January, 2025
Didnt do good
This formula made my baby has very loose stools and constantly vomiting/spit up. Switched to enfamil sensitive and it’s way better!
1 reply from Abbott Nutrition Team team - 1 year ago
We would like to learn more about your baby's experience with Similac Sensitive and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04781060 when you call. -The Similac Team
4 out of 5 stars
9 January, 2025Verified purchase
Wanted it to work out
Really wanted this formula to workout for us unfortunately we cannot use it due to an allergy. I love the value of this can size, you really get your moneys worth. I did notice though my little would poop after every. single. feeding. Seriously, we changed dirty diapers for days. He didn’t spit up as bad on this one which was great and I liked that the formula didn’t smell strong at all.
1 reply from Abbott Nutrition Team team - 1 year ago
We would like to learn more about your baby's experience with Similac Sensitive and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04763345 when you call. -The Similac Team
1 out of 5 stars
Thumbs down graphic, would not recommend
13 September, 2024Verified purchase
Would not recommend
My baby was constantly projectile vomiting, spitting up, and fussy. Similac 360 Total Care Sensitive is the way to go! I wouldn’t recommend this formula to any mamas.
1 reply from Abbott Nutrition Team team - 1 year ago
We'd like to see what we can do to help. Please give our team a call at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04716645. We hope to chat with you soon. -The Similac Team
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2024Verified purchase
Works good
I switched to this from the fancier Similac version just to save some money and it works just as good, if not better.
5 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2024Verified purchase
Omg!!!!!!
This was my 3rd switch from Kendamill, to alimentum to this. My baby was SOOOOOO gassy and projectile vomiting on both. This formula has been wonderful! No issues! Burps like a champ, poops normally and absolutely no fussing. How she is on this formula, is how every baby should be with formula. No issues at all. Highly recommend.
1 reply from Abbott Nutrition Team team - 1 year ago
Thanks for your review! We're glad your little one is doing well on Similac Sensitive and we would like to learn more about her troubles with Similac Alimentum. Feel free to give us a call when you have a few minutes to spare: 800-850-7677, M-F from 8:30am-5pm, ET & reference customer# 04710213. -The Similac Team
4 out of 5 stars
Thumbs up graphic, would recommend
28 June, 2024Verified purchase
Size is great but not sensitive for my sensitive baby
the size is great but it just didn't work for my little one. he was spitting up like crazy. I had to change my shirt multiple times
1 reply from Abbott Nutrition Team team - 2 years ago
We know finding the right formula can be a challenge, but our team is here to help. Feel free to give us a call so we can learn more: 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04692418. Thanks, and we hope to hear from you soon! -The Similac Team
5 out of 5 stars
Thumbs up graphic, would recommend
29 April, 2024Verified purchase
Love This Formula!
This is the ONLY formula that my son likes! It’s definitely helpful and he’s less colicky while drinking/eating this! It’s a huge container and lasts a bit longer than the other ones. It’s easy to scoop, too.
5 out of 5 stars
12 February, 2024
Great formula
I’m writing this review for all the moms struggling out there, and I’m writing this on all 3 formulas. I went home with my baby with the Similac sensitive 360 liquid, my baby was born at almost 5 pounds, she was doing great on it until I noticed it was hurting / waking her up to pass gas, around 3 weeks I switched to Enfamil gentalesse the first day of transition she did great! She was like a whole different baby, but it all went downhill after, she started spitting up a lot and then when she started spitting up you can smell a fishy smell, after every bottle she was not only spitting up in burps she was spitting up a lot in her sleep, coughing and gagging. Or as soon as I would put her down this seemed to be at least 20-40 ML per feeding and after a week she was screaming in pain because she developed severe acid reflux, she was put on baby Pepcid, I started the smaller feedings keeping her up right for 30 minutes, etc everything you would do with a baby who has reflux after over two weeks and symptoms only getting worse, I had to make a call to switch formulas again, I went back to the Similac sensitive OTIPRO powder, I mixed it half and half for three days and then then just the Similac , when I say she was back being my happy baby, the baby I took home from the hospital I was happy, this causes her to only spit up a small bit during burps which is perfectly normal, and no spit up after feedings no screaming in pain. I still have her on the Pepcid while her belly gets used to it, but the goal is to take her off completely. Listen to your gut when something is wrong, while the only reason I stayed on Enfamil was because of everyone’s opinion. Every baby is different but this was a no for mine.
1 reply from Abbott Nutrition Team team - 2 years ago
We would like to learn more about your baby's experience with Similac and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04608236 when you call. - The Similac Team
2 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2023
Do not recommend
My twins pooped nonstop while on this formula and bad reflux . Constantly needed held
1 reply from Abbott Nutrition Team team - 2 years ago
We know finding the right formula can be a challenge, but our team is here to help. Feel free to give us a call so we can learn more: 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04577534. Thanks, and we hope to hear from you soon! -The Similac Team
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2023
Great formula. Wish was organic
Works to calm colic and digestive pain. Not foamy, I mix it in bottle and shake vigorously to blend. Bubbles smooth out quickly just by gently swirling them away. Been using it regularly for 9 mo for 7th grandchild. Helped stop her crying in pain. And if course hunger , she likes it!! No spit up, no issues after the original 360 caused constipation. She's more regular now! Happy and healthy!
1 reply from Abbott Nutrition Team team - 2 years ago
We're glad your little one is doing well on Similac Sensitive and we would like to learn more about their troubles with Similac 360 Total Care. Please give our team a call at 800-850-7677, M-F from 8:30am-5pm, ET & reference customer# 04538787. We hope to hear from you soon! -The Similac Team
5 out of 5 stars
26 August, 2015
originally posted on similac.com

A very happy baby with no spitting up or gas!
When we first brought my daughter home (11/6/24) we noticed she was having some painful gas with Similac Advance....so we switched to Similac Sensitive and it has been smooth sailing (and sleeping) ever since! However, I don't understand why there is a stage 1 and stage 2 and why they come in two different packages. I have had three very happy and healthy Similac babies!
1 reply from ~The Similac Team team - 10 years ago
Dleonard, we are happy to hear that your daughter is doing so well and would like to hear more about her experience. Please call us at 1-800-850-7577 M-F 8:30am-5pm, EST and reference case# 02181184. Hope to hear from you soon!
4 out of 5 stars
25 August, 2015
originally posted on similac.com

Great formula for sensitive tummies
We have used this formula since my son came home from the hospital. It really helped with his spitting up. He couldn't keep down the Similac Advance but we were glad to find Similac Sensitive. I would recommend to any mom that has a baby with a sensitive tummy. I just wish the price was a little lower.
1 reply from ~The Similac Team team - 10 years ago
Glad to hear Similac Sensitive is working well for your son. We would like to speak with you more about your baby's experience on Similac Advance. If you would give us a call when you have a moment at 1-800-850-7677 M-F 8:30am-5pm EST and reference case# 02180367.
5 out of 5 stars
25 August, 2015
originally posted on similac.com

Great product!
My daughter loves this and it helps keep her tummy at ease! We switched to the Stage 2 as soon as she turned 6 months old and she is 10 months now.
5 out of 5 stars
25 August, 2015
originally posted on similac.com

Love this product.
I use similar sensitive for my son an it works well for him. When you use the stage 2 can you get alot more for the price. I enjoy stage 2 simliac sensitive.
5 out of 5 stars
28 July, 2015
originally posted on similac.com

Excellent for my twins!
My twins were born early and as a result had terrible reflux and gas problems. Everything we tried was just so hard on their little babies. I'm very glad we switched to the Sensitive! Our twins are 8 months old now and doing well on it. I wish we would have found this earlier!