Target New ArrivalsFourth of JulyBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Target Circle™ Deal Days is here Don’t miss 40% off daily deals & more—join for free. Ends 6/26. Learn more

Target Circle™ Deal Days is here Don’t miss 40% off daily deals & more—join for free. Ends 6/26. Learn more

Target Circle™ Deal Days is here Don’t miss 40% off daily deals & more—join for free. Ends 6/26. Learn more

Similac Sensitive Value Powder Infant Formula - 29.8oz: Kosher, Halal, Iron Fortified, Gluten-Free - 2 of 4Similac Sensitive Value Powder Infant Formula - 29.8oz: Kosher, Halal, Iron Fortified, Gluten-Free - 3 of 4Similac Sensitive Value Powder Infant Formula - 29.8oz: Kosher, Halal, Iron Fortified, Gluten-Free - 4 of 4
Similac Sensitive Value Powder Infant Formula - 29.8oz: Kosher, Halal, Iron Fortified, Gluten-Free - 1 of 4

Similac Sensitive Value Powder Infant Formula - 29.8oz: Kosher, Halal, Iron Fortified, Gluten-Free

$30.09 ($1.01/ounce) reg $42.99
Sale save $12.90 (30% off)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • GET MORE REWARDS POINTS: Scan the MySimilac QR code on select products to earn points toward a Reward
  • DESIGNED FOR BABY’S FUSSINESS† & GAS†: Our sensitive formula for babies is specially designed for fussiness and gas due to lactose sensitivity
  • SUPPORTS BRAIN & EYES: Has DHA and lutein, important ingredients found in breast milk
  • NO PALM OLEIN OIL: Designed to support excellent calcium absorption
  • NO ARTIFICIAL GROWTH HORMONES‡: Similac was the first leading infant formula brand with no artificial growth hormones
  • CERTIFIED KOSHER AND HALAL: Similac Sensitive infant formula is kosher and halal
  • SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
  • ELECTRONIC BENEFITS TRANSFER (EBT) ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits in select stores. The SNAP name is a service mark of the US Department of Agriculture; USDA does not endorse any goods, services, or enterprises

Description

Similac Sensitive* is an easy-to-digest, milk-based infant formula designed for sensitive tummies. It’s complete nutrition to ease fussiness,† gas,† or mild spit-up. Our formula has our exclusive blend of ingredients to help support baby’s brain and eye development. Similac was the first leading infant formula brand with no artificial growth hormones‡ and is the #1 infant formula brand fed in hospitals.* Not for infants or children with galactosemia. † Due to lactose sensitivity. ‡ Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cow

Serving Size: 5.0 fl oz

Amount :

Calories: 100
% Daily Value*
Total Fat 5.4g
Sodium 30mg
Total Carbohydrate 10.9g
Protein 2.1g
Vitamin D 60mcg
Calcium 84mg
Iron 1.8mg
Potassium 107mg
Vitamin A 300mcg
Vitamin C 9mg
Vitamin E 1.5mg
Vitamin K 8mcg
Thiamin 100mg
Riboflavin 150mg
Niacin 1050mg
Vitamin B6 60mg
Folate 15mcg
Vitamin B12 0.25mcg
Biotin 4.4mg
Pantothenic Acid 450mg
Choline 24Abbreviation Unknown
Phosphorus 56mg
Iodine 15mcg
Magnesium 6mg
Zinc 0.75mg
Selenium 2mcg
Copper 90mg
Manganese 5mg
Chloride 65mg
Omega-6 (linoleic acid LA) 1000mg
Inositol 24mg
Water 133g
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

corn syrup, milk protein isolate, high oleic safflower oil, sugar, soy oil, coconut oil, less than 2% of: schizochytrium sp. oil,‡ m. alpina oil,§ short-chain fructooligosaccharides,ˡˡ beta-carotene, lutein, potassium chloride, sodium citrate, calcium phosphate, potassium citrate, soy lecithin, magnesium phosphate, choline chloride, ascorbic acid, inositol, ascorbyl palmitate, ferrous sulfate, taurine, calcium carbonate, choline bitartrate, zinc sulfate, l-carnitine, mixed tocopherols, niacinamide, d-alpha-tocopheryl acetate, calcium pantothenate, magnesium chloride, vitamin a palmitate, copper sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, potassium iodide, manganese sulfate, phylloquinone, biotin, sodium selenate, vitamin d₃, vitamin b₁₂, potassium hydroxide, and nucleotides (adenosine 5'-monophosphate, cytidine 5'-monophosphate, disodium guanosine 5'-monophosphate, disodium uridine 5'-monophosphate), ‡source of dha, §source of ara, ˡˡprebiotic

Allergens & Warnings:

NOT FOR INFANTS OR CHILDREN WITH GALACTOSEMIA, Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. NEVER USE A MICROWAVE TO WARM FORMULA. Serious burns can result., WARNING, CONTAINS MILK AND SOY INGREDIENTS.
Features: Lactose Sensitivity, Added Prebiotics
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher
Baby Formula Focus: Eye Development, Easy to Digest, Gas, Brain Development, Fussiness
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 29.8 Ounces
TCIN: 88392074
UPC: 070074629520
Item Number (DPCI): 007-09-0059
Origin: Made in the USA and Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.11 inches length x 5.12 inches width x 6.46 inches height
Estimated ship weight: 2.13 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is WIC accepted here ?

submitted by Hai - 7 months ago

  • A: We would recommend reaching out to the Target Customer Service team to see if they can provide details: 800-440-0680 - The Similac Team

    submitted byAbbott Nutrition Team - 7 months ago
    Brand expert

Q: Is it hypoallergenic?

submitted by Angie - 1 year ago

  • A: No -The Similac Team

    submitted byAbbott Nutrition Team - 1 year ago
    Brand expert

Q: How much for 6/12 cans

submitted by Disappointed - 2 years ago

  • A: We don't have details on Target's availability and would suggest contacting the Target.com team directly at 800-591-3869 or clicking the 'Target.com Order Experience' topic under the 'Contact Us' section of the website. -The Similac Team

    submitted byAbbott Nutrition Team - 2 years ago
    Brand expert

Q: What is the difference between this formula and the 360 total care sensitive?

submitted by Victoria O - 2 years ago

  • A: The formulas are very similar. Similac 360 Total Care products are our next generation of infant formula and, in addition to 2’-FL HMO, now have four additional HMOs in an exclusive blend of 5 HMO prebiotics; they do not contain the prebiotic FOS. Similac Sensitive has the prebiotic FOS, and doesn't contain HMOs. We suggest checking with your pediatrician for a recommendation. -The Similac Team

    submitted byAbbott Nutrition Team - 2 years ago
    Brand expert
See all questions (4)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

Similac Sensitive Infant Formula is highly praised by guests for its gentle formulation that caters to babies with sensitive stomachs. Many guests report significant improvements in their babies' comfort, reduced gas, and fussiness. The formula is easy to mix, has a mild smell, and is convenient for on-the-go feeding. Its trusted brand reputation and effective nutrition make it a preferred choice for many families, ensuring a happy feeding experience for both parents and babies.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 242 reviews
    easy on tummy: 3.75 out of 5
    easy to prepare: 4.31 out of 5
    quality: 3.62 out of 5
    value: 3.85 out of 5
    71% would recommend
    14 recommendations
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    2 June, 2026Verified purchase

    (no review title)

    Don’t like the process change may 2026 was $38.99 now June 2026 it’s $42.99 now shame target other still at $38
    1 reply from Abbott Nutrition Team team - 23 days ago
    We understand your concern and know it’s a challenging time. Our cost to retailers is changing for select Similac formulas due to increasing costs to produce and deliver these formulas. Please know that retailers determine the final price, which means the retail price of any product may vary by retailer. -The Similac Team
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on influenster.com
    Image

    Love this formula

    [This review was collected as part of a promotion.] My daughter loves this formula! Doesn’t make her spit up a lot either! It mixes easily & also didn’t make her gassy like other formulas have in the past! Will continue to purchase
    AlyssaK
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    Convenient can size!

    [This review was collected as part of a promotion.] Easy to mix formula! Shake it up smoothly in a bottle with warm water and you’re ready to go!! I love this smaller can size for a portable on the go option!
    LauraG
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on influenster.com
    Image

    Baby loves it

    [This review was collected as part of a promotion.] Baby loves the formula. It’s easy to prepare and use. It doesn’t hurt her stomach or cause gas and bloating at all. It will be a go to for my family in the future
    MadisonB
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Great Sensitive Formula

    [This review was collected as part of a promotion.] This is the only baby formula brand we use for our kiddo so it’s obviously the one I trust the most. The sensitive formula worked really well for us and didn’t have the same gross smell as some of the other ones we’ve used in the past. Our baby experienced zero discomfort and we would certainly try this one again.
    KeyarrahB
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on influenster.com
    Image

    Worth the try

    [This review was collected as part of a promotion.] This formula mixes very well with the water. It’s easy to keep in storage. Very well worth the buying. My son absolutely love this brand especially because he has a very sensitive stomach so it’s hard finding a formula that he won’t get sick from.
    AshleyB
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026Verified purchase

    (no review title)

    Easy to use, my baby is doing so much better with this formula!
    Sarah
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on influenster.com
    Image

    Love

    [This review was collected as part of a promotion.] Honestly this is one of my favorite formulas for babies! Both of my kids had bad stomachs and sensitive stomachs and this definitely helped the best for them!
    DanielleB
    Did you find this review helpful?
    4 out of 5 stars
    18 April, 2026
    originally posted on influenster.com
    Image

    Sensitive

    [This review was collected as part of a promotion.] It had a faint smell, not terrible compared to some other formulas my baby has tried. My bay was sensitive to various formulas so finding one that didn’t cause discomfort wa important. This one seemed to work for her! No spit up issues either.
    1 reply from Consumer Relations team - 2 months ago
    Our team would like to hear more about your experience and hope you can give us a call when you have a few minutes to spare. We can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04980220 when you call.
    SamanthaR
    Did you find this review helpful?
    5 out of 5 stars
    25 March, 2026
    originally posted on influenster.com
    Image

    OUR NEWEST GO-TO

    [This review was collected as part of a promotion.] We absolutely loved this formula. I have an 8 month old who is sensitive to the milk protein in many formulas and were stuck using a very expensive version. On a whim, we gave this a try and he had no reaction and has been enjoying it! The scoop is pretty standard for all similac formula, it was easy to mix with distilled water, it doesn’t have a horrendous smell. We have been using the formula for a month now with no issues! We love similac! This exceeded our expectations completely!
    TaylorC
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2026Verified purchase

    5/5

    This was my 3rd formula choice since I had to switch my baby from the blue, purple to orange. I was soo scared to try a formula , thankfully I was able to come across this one a little later than I would want but I’m relieved to have found it. My baby adapted to it fast and I hardly ever have a problem. He gets rarely constipated but it’s natural after a while since its formula . I don’t have any complaints . I recommend this formula to mom’s who don’t know which one to get. I’ll definitely use this formula in the future with my other babies .
    1 reply from Abbott Nutrition Team team - 3 months ago
    We would like to learn more about your baby's experience with Similac and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04968445 when you call. - The Similac Team
    America
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    22 February, 2026
    originally posted on influenster.com
    Image

    Sensitive baby formula.

    [This review was collected as part of a promotion.] Similac baby formula for sensitive tummies is a great addition for the baby in my life. It doesn't cause too much gassiness, which is great. I would recommend this baby formula to anyone that has a lactose intolerant baby.
    LaurenW
    Did you find this review helpful?
    3 out of 5 stars
    18 February, 2026
    originally posted on influenster.com
    Image

    Did not see a change

    [This review was collected as part of a promotion.] My baby is 4 months and she is really gassy. I did not see a change on that area how the product states and it did not fill up her belly so she constantly asked for more milk. It also caused her to continue with mild spit up. It just wasn’t sitting well for her tummy. Besides that I also saw that the powder was more difficult to break down. At least I had to shake the bottle a lot to make it liquid.
    1 reply from The Consumer Relations Team team - 4 months ago
    We would like to learn more about your baby's experience with Similac Sensitive and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04953200 when you call.
    JasselM
    Did you find this review helpful?
    5 out of 5 stars
    16 February, 2026
    originally posted on influenster.com
    Image

    Easy to prepare, mild smell, works well for daily

    [This review was collected as part of a promotion.] This formula is easy to prepare, and the instructions are clear and simple to follow. It has a mild smell, which I really like. It has worked well for our routine and helped. Keep my baby comfortable during feedings. I also think it offers good value for the quality, making it a practical option for every day use. It provides gentle comfort as part of our feeding routine.
    RutL
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on influenster.com
    Image

    Mixes well

    [This review was collected as part of a promotion.] My little one has taken this so easily and has had no gas or fussiness since. He drinks it and seemly wants more. It’s good quality and mixes very easy.
    DesiraeD
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on influenster.com
    Image

    Go to formula

    [This review was collected as part of a promotion.] Similac Sensitive has been my go-to formula with all 3 of my babies. The powder is easy to mix and dissolves well. I would either mix it as needed, or sometimes make a whole pitcher for the day. It was nice and easy on my children’s bellies, so no fussiness or gas problems like they’d have with normal formulas. I will always recommend Similac Sensitive.
    magicalmouse3_8074
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    Great option of formula for babies

    [This review was collected as part of a promotion.] I recommend Similac Sensitive Infant Formula, It’s what my babies drink, and it has been great for us. It’s gentle on their tummies and keeps them happy and comfortable. I also love how easy it is to prepare, the scoop included makes bottle making quick and simple, which makes my life so much easier.
    claraf97_5775
    Did you find this review helpful?
    4 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    Similac Sensitive formula

    [This review was collected as part of a promotion.] I tried Similac Sensitive with my baby and it workerd really well with us.My baby has a sensitive tummy , and i noticed less gas and discomfort after switching to this formula.It was easy to prepare and my baby accepted it without any issues .
    rutr3_9583
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    High vitamin baby formula

    [This review was collected as part of a promotion.] Similac sensitive is the only formula that I buy for my baby. It has iron in. It also helps with lactose since it’s Isci. It has no artificial growth hormones and no palm oil ingredients. The minerals are high and so are the vitamins such as vitamin A D, E, K ,b, b12 and vitamin C. There is a scoop inside of the canister, so it’s very easy to measure and add water to mix. My son loves it!
    sedae_5646
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 January, 2026
    originally posted on influenster.com
    Image

    Amazing formula

    [This review was collected as part of a promotion.] My son loved it! I thought it would be a bit hard on his tummy since we usually dont use this one but it honestly helped him a lot with gas! super easy to make bottles without clumps!
    lupec28_4972
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy