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Similac Advance Powder Infant Formula - 12.4oz
$19.99 ($1.61/ounce)
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About this item
Highlights
- EASY TO DIGEST: Similac Advance is nutritionally complete and inspired by breast milk
- SUPPORTS BRAIN & EYES: Has DHA and lutein, important ingredients found in breast milk
- NO PALM OLEIN OIL: Designed to support excellent calcium absorption
- NO ARTIFICIAL GROWTH HORMONES†: Similac was the first leading infant formula brand with no artificial growth hormones. Similac Advance is also kosher and halal
- SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
- ELECTRONIC BENEFITS TRANSFER (EBT) ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits in select stores. The SNAP name is a service mark of the US Department of Agriculture; USDA does not endorse any goods, services, or enterprises
Description
Similac Advance* is a nutritionally complete, milk-based, iron-fortified infant formula for baby’s first year. It has our exclusive blend of ingredients to support baby’s brain and eye development. Our no palm olein oil blend supports excellent calcium absorption. Similac was the first leading infant formula brand with no artificial growth hormones† and is the #1 infant formula brand fed in hospitals. * Not for infants or children with galactosemia. † Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows
Serving Size: 5.0 fl oz
Amount :
Calories: 100
% Daily Value*
Total Fat 5.6g
Sodium 24mg
Total Carbohydrate 10.7g
Protein 2.07g
Vitamin D 60mcg
Calcium 78mg
Iron 1.8mg
Potassium 105mg
Vitamin C 9mg
Vitamin E 1.5mg
Vitamin K 8mcg
Thiamin 100mg
Riboflavin 150mg
Niacin 1050mg
Vitamin B6 60mg
Folate 15mcg
Vitamin B12 0.25mcg
Biotin 4.4mg
Pantothenic Acid 450mg
Choline 24Abbreviation Unknown
Phosphorus 42mg
Iodine 15mcg
Magnesium 6mg
Zinc 0.75mg
Selenium 2mcg
Copper 90mg
Manganese 5mg
Chloride 65mg
Omega-6 (linoleic acid LA) 1000mg
Inositol 24mg
Water 133g
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
nonfat milk, lactose, high oleic sunflower oil, whey protein concentrate, soy oil, coconut oil, galactooligosaccharides†, less than 2% of: schizochytrium sp. oil,‡ m. alpina oil,§ beta-carotene, lutein, potassium citrate, calcium carbonate, ascorbic acid, soy lecithin, magnesium chloride, ferrous sulfate, choline bitartrate, choline chloride, ascorbyl palmitate, salt, potassium chloride, taurine, inositol, zinc sulfate, mixed tocopherols, d-alpha-tocopheryl acetate, niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, copper sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, phylloquinone, biotin, sodium selenate, vitamin d₃, vitamin b₁₂, potassium phosphate, potassium iodide, potassium hydroxide, and nucleotides (adenosine 5′-monophosphate, cytidine 5'-monophosphate, disodium guanosine 5′-monophosphate, disodium uridine 5'-monophosphate), †prebiotic, ‡source of dha, §source of ara' '
Allergens & Warnings:
NOT FOR INFANTS OR CHILDREN WITH GALACTOSEMIA, Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. NEVER USE A MICROWAVE TO WARM FORMULA. Serious burns can result., WARNING, CONTAINS MILK AND SOY INGREDIENTS.Baby Formula Focus: Growth Support, Brain Development, Easy to Digest, Eye Development
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Halal, Kosher
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 12.4 Ounces
TCIN: 14782757
UPC: 070074559582
Item Number (DPCI): 007-09-0097
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.09 inches length x 4.13 inches width x 4.33 inches height
Estimated ship weight: 1.0141 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: does target take WIC?
submitted by Mom - 3 years ago
A: We don't have details as it can vary by Target location. It would be best to speak with your local Target store or reach out to the Target Customer Service team to see if they can provide details: 800-440-0680 -The Similac Team
submitted byAbbott Nutrition Team - 3 years agoBrand expertA: Yes they take WIC for this formula
submitted byJulr10 - 8 months agoA: Most of them do call your closest store
submitted byJenice - 11 months ago
Q: How many ounces is the scoop?
submitted by Mama242 - 7 months ago
A: To best answer your question, call our Consumer Relations team at: 1-800-986-8800. Thanks! -The Similac Team
submitted byAbbott Nutrition Team - 7 months agoBrand expert
Q: What age is it used for? Is it fine for newborns?
submitted by Robina - 11 months ago
A: Similac Advance is designed to meet the nutritional needs from birth through the first full year (12 months) of life. Be sure to check with your pediatrician to see what would be right for your little one. -The Similac Team
submitted byAbbott Nutrition Team - 11 months agoBrand expert
Q: how many ounces does it make?
submitted by missasue - 2 years ago
A: The Similac Advance 12.4 oz powder cans will make approximately 90 oz of formula. This would equal about 11 bottles filled with 8 fl oz of prepared formula. Hope this helps! - The Similac Team
submitted byAbbott Nutrition Team - 2 years agoBrand expert
Q: is this formula vegetarian?
submitted by Vegetarian - 3 years ago
A: No, Similac Advance is not a good option for vegetarian diets. - The Similac Team
submitted byAbbott Nutrition Team - 3 years agoBrand expert
Q: Is there a spoon in here?
submitted by spoon - 3 years ago
A: Yes! There is a scoop included. - The Similac Team
submitted byAbbott Nutrition Team - 3 years agoBrand expert
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Guests are saying
Similac Advance Infant Formula is a trusted choice among parents for its smooth mixing, gentle digestion, and essential nutrients like DHA and iron. Many guests appreciate its effectiveness in preventing tummy issues and promoting healthy growth. The packaging is designed for convenience, making it easy to scoop and store. While some mention the price as a concern, the overall consensus is that the quality and reliability of this formula make it worth the investment for their little ones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1908 reviews
easy on tummy: 3.18 out of 5
easy to prepare: 4.49 out of 5
quality: 3.81 out of 5
value: 3.56 out of 5
62% would recommend
43 recommendations
5 out of 5 stars
23 September, 2025
originally posted on similac.com
No major throwing up my son is great with this
Great 10/10 recommend buying this for your baby wouldn’t regret it.
5 out of 5 stars
3 September, 2025
originally posted on similac.com
Love it
I’ve been buying this since the baby was born and he has no issues with it. Love it!
5 out of 5 stars
31 August, 2025
originally posted on influenster.com
Great Formula
[This review was collected as part of a promotion.] Similac advance is a great formula. It mixes really easily into water and makes a really nice texture of milk. The packaging is easy to use with a good-sized scoop for ease of measuring. My only issue is the price, but all formula is overpriced. Overall, I do recommend this formula.
5 out of 5 stars
28 August, 2025
originally posted on similac.com
Great formula!
This formula has been the only one that my child takes.
5 out of 5 stars
20 August, 2025
originally posted on influenster.com
A great option for your baby
[This review was collected as part of a promotion.] Similac Advance infant formula has been great for us! Our baby took to it easily, had no tummy issues, and I found that it mixes well. Love that it has DHA and no artificial growth hormones, and the canister was easy to open. It’s a bit pricier than some, but totally worth it for the peace of mind. Solid, no-drama formula.
5 out of 5 stars
19 August, 2025
originally posted on similac.com
Great
This is the formula we use to be a backup for when I can’t get pumped milk to whoever is watching the baby. Baby has no issues with it, baby growing well
5 out of 5 stars
12 August, 2025
originally posted on influenster.com
Trusted Formula
[This review was collected as part of a promotion.] We’ve trusted this brand for years. It’s what we used to feed all our babies during infancy, and we’ve never felt the need to switch. It’s gentle on their tummies, easy to digest, and they’ve always thrived on it. The packaging is sturdy and convenient, which makes storing and scooping hassle-free. In addition, the formula mixes smoothly without clumps, which makes feeding time quick and easy. We truly recommend it to any parent looking for a reliable, high-quality option.
5 out of 5 stars
26 July, 2025
originally posted on influenster.com
Never be afraid to change your child's formula
[This review was collected as part of a promotion.] When my daughter was a baby this was the only formula she could drink. It made her happy and full. I think it's worth it for the money and apparently she didn't mind the taste.
5 out of 5 stars
25 July, 2025
originally posted on influenster.com
son. Amazing formula for the age of 0-12month
[This review was collected as part of a promotion.] I did feed my son when he was born with this formula with no gas or reflux issues . It’s working good for my son. Amazing formula for the age of 0-12month
5 out of 5 stars
24 July, 2025
originally posted on influenster.com
Great product
[This review was collected as part of a promotion.] This is the formula I use for my little one and she does great with it. It mixes very good and there’s no clumping. The only issue I have with the packaging is the scoop is down inside the formula so you have to fish it out most often before that first use.
1 reply from The Consumer Relations Team team - 3 months ago
We would like to learn more about your experience with Similac Advance and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04857206 when you call.
5 out of 5 stars
21 July, 2025
originally posted on influenster.com
We love this formula!!
[This review was collected as part of a promotion.] We used Similac Advance for months and it worked great—easy to mix, gentle on our baby’s tummy, and packed with nutrients like DHA and lutein. A bit pricey, but totally worth it for the quality and peace of mind.
5 out of 5 stars
16 July, 2025
originally posted on influenster.com
It's a great formula
[This review was collected as part of a promotion.] This is one of the only formulas my baby can take without having gas or spitting up excessively. It's easy to see when your rushing to grab formula with that bright blue can.
5 out of 5 stars
15 July, 2025
originally posted on influenster.com
Good infant formula
[This review was collected as part of a promotion.] This formula is good for infant. My 2 daughter is using this and no issue at all. Packaging is okay just like a regular formula and for value i think it’s okay and worth it.
5 out of 5 stars
14 July, 2025
originally posted on influenster.com
Lucky to have got this
[This review was collected as part of a promotion.] Thank you for letting me try this product Similac and influencer! I got super lucky and this is the exact formula that my son takes so I knew before trying that this is already great stuff and does really well with my baby not having so much gas or spitting up or tummy issues! The product is packaged well and in a very durable can!
4 out of 5 stars
29 June, 2025
originally posted on influenster.com
Really good!
[This review was collected as part of a promotion.] Really good. My daughters took this formula and they did really good with it. They got all the nutrients they needed from it and grew like they should!
5 out of 5 stars
29 May, 2025
originally posted on influenster.com
Great Formula
[This review was collected as part of a promotion.] My baby loved this formula. I am so thankful for this brand as it has helped me with feeding my baby. I loved that it is easy to mix and use. It doesn’t irritate my baby’s stomach at all. With the added vitamins which helps with eyes, brain, and overall growth health of my baby, it definitely is wonderful to know. I would definitely recommend this product.
5 out of 5 stars
27 May, 2025
originally posted on influenster.com
Good formula
[This review was collected as part of a promotion.] I love this formula. I used this exact one for my first child and am loving it with my second! It mixes well and is at an affordable price point. The packaging is pretty standard.
5 out of 5 stars
28 April, 2025
originally posted on influenster.com
Great formula
[This review was collected as part of a promotion.] My baby does great on this formula. We have switched to this bc she has no issues with it . She likes it . Great packaging. Great ingredients. Great value !! My baby was having tummy troubles with her previous formula, I tried this and she does perfect and no tummy troubles !!
5 out of 5 stars
28 April, 2025
originally posted on influenster.com
Best Formula
[This review was collected as part of a promotion.] Similac has been the best formula choice for my little one. I've tried a few different brands in the past and they gave my guy a stomach ache or made him constipated. This is the only formula we can trust for him.
5 out of 5 stars
23 April, 2025
originally posted on influenster.com
Good product
[This review was collected as part of a promotion.] This is a good product for babies with Iron and baby formula. Ingredients are good and clear. Taste is good and easy to use. It’s great to give as gifts so I will recommend it to my friends.