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Similac Total Comfort Formula Powder - 29.8oz - 2 of 4Similac Total Comfort Formula Powder - 29.8oz - 3 of 4Similac Total Comfort Formula Powder - 29.8oz - 4 of 4
Similac Total Comfort Formula Powder - 29.8oz - 1 of 4

Similac Total Comfort Formula Powder - 29.8oz

$48.99 ($1.64/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • GENTLE FORMULA: Partially hydrolyzed whey protein allows for easy digestion
  • DIGESTIVE HEALTH: Has the prebiotic FOS to stimulate the growth of good bacteria to support digestive health
  • SUPPORTS BRAIN & EYES: Has DHA and lutein, important components found in breast milk
  • NO PALM OLEIN OIL: Has no palm olein oil to support excellent calcium absorption
  • SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
  • NO ARTIFICIAL GROWTH HORMONES* & NON-GMO†: Similac was the first leading infant formula brand with no artificial growth hormones. Similac Gentle Comfort contains ingredients that are not genetically engineered

Description

Similac Gentle Comfort formula is gentle on baby’s tummy; it has partially broken down protein for easy digestion and a prebiotic to support digestive health. It also contains our exclusive blend of ingredients to support baby’s brain and eye development. Our no-palm-olein-oil blend supports excellent calcium absorption. It’s a good choice for babies who have difficulty tolerating other milk-based formulas.
* Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows.
† Ingredients not genetically engineered.

Amount

Calories: 100
% Daily Value*
Protein 2.32g
Total Fat 5.4g
Total Carbohydrate 10.7g
Water 133g
Omega-6 (linoleic acid LA) 1000mg
Vitamin A 300IU
Vitamin D 60IU
Vitamin E 1.5IU
Vitamin K 8mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 24mg
Inositol 24mg
Calcium 105mg
Phosphorus 75mg
Magnesium 6mg
Iron 1.8mg
Zinc 0.75mg
Manganese 5mcg
Copper 90mcg
Iodine 15mcg
Selenium 2mcg
Sodium 44mg
Potassium 118mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

corn maltodextrin, whey protein hydrolysate, high oleic safflower oil, sugar, soy oil, coconut oil; less than 2% of: schizochytrium sp. oil,‡ m. alpina oil,$ short-chain fructooligo- saccharides,~ beta-carotene, lutein, calcium citrate, potassium phosphate, calcium phosphate, potassium hydroxide, salt, magnesium chloride, ascorbic acid, choline chloride, inositol, potassium chloride, sodium citrate, calcium hydroxide, potassium citrate, ferrous sulfate, taurine, choline bitartrate, zinc sulfate, ascorbyl palmitate, l-carnitine, niacinamide, mixed tocopherols, d-alpha- tocopheryl acetate, calcium pantothenate, copper sulfate, vitamin a palmitate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, potassium iodide, phylloquinone, biotin, sodium selenate, vitamin d3, vitamin b12, and nucleotides (adenosine 5'-monophosphate, cytidine 5'-monophosphate, disodium guanosine 5'-monophosphate, disodium uridine 5'-monophosphate). [‡source of dha, othersource of ara, ~prebiotic]

Allergens & Warnings:

Warning Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula. Serious burns can result., CONTAINS MILK INGREDIENTS.
Features: Non-GMO
Dietary Needs: Gluten-Free, Halal, Kosher
Baby Formula Focus: Eye Development, Brain Development, Growth Support, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
TCIN: 90780400
UPC: 070074689746
Item Number (DPCI): 007-09-7464
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 12.3 inches length x 6.7 inches width x 5.1 inches height
Estimated ship weight: 2.2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

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Guests are saying

This baby formula has received high praise from guests for its effectiveness in alleviating constipation and gas issues, making it a preferred choice for many. Guests appreciate the larger can option, which reduces the frequency of purchases. The formula is noted for its ability to keep babies comfortable and happy, with minimal spit-up reported. However, some guests mentioned concerns about foam bubbles and clumping, which may affect the experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 43 reviews
    easy on tummy: 5 out of 5
    easy to prepare: 4.86 out of 5
    quality: 5 out of 5
    value: 4.86 out of 5
    100% would recommend
    5 recommendations
    5 out of 5 stars
    20 October, 2026Verified purchase

    Love

    Love this formula. My husband had randomly got this one when it appeared that our newborn was not satisfied with just my breast and breastfeeding. I was super against it and felt like a failure but this has helped us so much. Come to find out this the exact formula my friend used with her daughter who is now 8 and so sweet and smart and thriving. It gives me gentle comfort knowing that ;) anyway, great formula
    Cassandra
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 August, 2026Verified purchase

    (no review title)

    The best formula for my baby throughout her first year of life!'
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 August, 2026Verified purchase

    (no review title)

    excelente
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    (no review title)

    My baby loves it! It solved her constipation and gas caused by milk protein from other formulas! No more fussiness and crying!
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 April, 2026Verified purchase

    (no review title)

    So thankful I discovered a larger can option. We were used to going through a small can in 2-3 days so this saves us some time in between trips!
    Kaylee
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    30 January, 2026

    Baby loves

    My baby loves this formula, makes him less constipated than the one that was given to him at the hospital. Is he gassy? Yes but does not struggle to let gas pass compared to the blue Similac bottle - he would kick and scream from discomfort. The only downside of this formula is the foam/bubbles and clumps.
    Miracle01
    From Abbott Nutrition Team team
    We would like to learn more about your baby's experience and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04942257 when you call. - The Similac Team
    9 months ago
    easy on tummy: 5 out of 5
    easy to prepare: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 January, 2026Verified purchase

    (no review title)

    we prefer this version of the total comfort over the pro total comfort! has worked great with my baby since she was a newborn. other formulas made her gassy or constipated - this one is great!
    tiffany
    Did you find this review helpful?
    1 out of 5 stars
    9 January, 2026Verified purchase

    Terrible Shipping

    TERRIBLE SHIPPING! Even though items were there, the lack of packing and securing of the box with tape shows no attention to detail and carelessness. As expensive as baby formula is I would expect better considering an infant needs this item.
    Scott
    From Abbott Nutrition Team team
    We understand the concern and our team would like to learn more. Please give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04932530. Thanks and we hope to hear from you soon. -The Similac Team
    9 months ago
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    3 January, 2026Verified purchase

    (no review title)

    Baby loves it, has little to no spit up
    Mikayla
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 December, 2025Verified purchase

    (no review title)

    Baby loves it, no spit ups
    kenia
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    23 November, 2025Verified purchase

    (no review title)

    Great for my baby
    AH
    1 guest found this review helpful. Did you?

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