$51.99 when purchased online
Target Online store #3991
About this item
Highlights
- CONTAINS: 1 - 19.5 oz reusable tub of Enfamil Optimum baby formula milk powder that has Lactoferrin (found in colostrum and breast milk)
- NEW LOOK, UPDATED FORMULA: Enfamil Optimum Gentlease, formerly Enspire Gentlease, has a fresh new look and an improved formula designed for your little one’s comfort
- OUR CLOSEST FORMULA TO BREAST MILK: Enfamil Optimum Gentlease is the first and only leading brand with lactoferrin (also found in colostrum and breast milk) and has dual HMOs for optimal immune support
- EASY-TO-DIGEST PROTEINS: Gentle formula, specially formulated to help ease fussiness, crying, gas and spit-up in 24 hours.
- PREMIUM IMMUNE BLEND: Now has a dual prebiotic blend (2'FL & LnNT), key ingredients naturally present in breastmilk to support baby's developing immune system
- PEACE OF MIND: Optimum contains NO artificial growth hormones, NO artificial colors or flavors, and is NON-GMO, offering complete nutrition for babies through 12 months.
- TRUSTED BY PARENTS & PEDIATRICIANS*: Enfamil is the #1 Trusted Infant Formula Brand By Pediatricians* & Parents and the #1 Trusted Brand for Brain-Building & Immune Support
- SNAP ELIGIBLE: Eligible for purchase with Supplemental Nutrition Assistance Program (SNAP) benefits, providing greater accessibility for caring caretakers.
Description
Introducing Enfamil Optimum Gentlease, formerly known as Enfamil Enspire Gentlease—now with a fresh new look and an advanced formula. Designed to be our closest formula to breast milk with gentle nutrition, Optimum Gentlease is specially formulated to ease fussiness, crying, and gas in just 24 hours, making it ideal for babies with sensitive tummies. It has lactoferrin, a key protein also found in colostrum and breast milk, to support immune health and gut health.
Optimum Gentlease has 2'FL & LnNT, two of the most abundant HMOs that are naturally present in breastmilk, to nourish their immune health. With NO artificial growth hormones, NO artificial colors or flavors, and a NON-GMO† formula, Enfamil Optimum Gentlease has complete nutrition for babies through 12 months. Give your baby the best start with Enfamil—trusted by parents*, backed by science.
†Not made with genetically modified ingredients, but trace amounts of genetically engineered materials may be present in the product from manufacturing environments and process sources. *Among those who have a preference; Based on the 2023 survey by AMC Global.
Optimum Gentlease has 2'FL & LnNT, two of the most abundant HMOs that are naturally present in breastmilk, to nourish their immune health. With NO artificial growth hormones, NO artificial colors or flavors, and a NON-GMO† formula, Enfamil Optimum Gentlease has complete nutrition for babies through 12 months. Give your baby the best start with Enfamil—trusted by parents*, backed by science.
†Not made with genetically modified ingredients, but trace amounts of genetically engineered materials may be present in the product from manufacturing environments and process sources. *Among those who have a preference; Based on the 2023 survey by AMC Global.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.3g
Total Carbohydrate 10.8g
Water 133g
Omega-6 (linoleic acid LA) 780mg
Vitamin A 300IU
Vitamin D 70IU
Vitamin E 0.2IU
Vitamin K 0.9mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Inositol 24mg
Calcium 82mg
Phosphorus 46mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 40mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
corn syrup solids, partially hydrolyzed nonfat milk and whey protein concentrate solids (soy)‡, vegetable oil (contains one or more of the following: palm olein oil, coconut oil, soy oil, high oleic sunflower oil), and less than 2%: lactoferrin, mortierella alpina oil*, schizochytrium sp. oil+, sodium citrate, calcium phosphate, potassium chloride, calcium carbonate, magnesium phosphate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, soy lecithin, choline chloride, inositol, ascorbic acid, niacinamide, calcium pantothenate, riboflavin, thiamin hydrochloride, vitamin d3, vitamin b6 hydrochloride, folic acid, vitamin k1, biotin, vitamin b12, vitamin e acetate, vitamin a palmitate, taurine, l-carnitine.' '[‡a source of mfgm (milk fat globule membrane composed of proteins and fats) components, *a source of arachidonic acid (ara), +a source of docosahexaenoic acid (dha)]
Allergens & Warnings:
WARNING: Do not use a microwave oven to warm formula. Serious burns may result. Failure to follow these instructions could result in severe harm. Once prepared, infant formula can spoil quickly. Either feed immediately or cover and store in refrigerator at 35-40°F (2-4°C) for no longer than 24 hours. Do not use prepared formula if it is unrefrigerated for more than a total of 2 hours. Do not freeze prepared formula. After feeding begins, use formula within one hour or discard.Baby Formula Focus: Easy to Digest, Brain Development, Immune System Support
Base Ingredient: Milk
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 19.5 Ounces
Beverage container material: Plastic
TCIN: 94051721
UPC: 300875123539
Item Number (DPCI): 007-09-3424
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.3 inches length x 5.5 inches width x 4.4 inches height
Estimated ship weight: 1.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
This product has received positive feedback from guests who appreciate its effectiveness in addressing tummy issues for their babies. Many guests have noted that it is gentle on the stomach and helps reduce fussiness and gas. The convenient powder form is also highlighted as a plus. However, availability remains a concern, as many guests express frustration over its scarcity in stores and online. Overall, it is a highly recommended formula for infants.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 799 reviews
50% would recommend
2 recommendations
Great product
5 out of 5 stars
Lotus - 16 days ago
originally posted on Enfamil
Always a trusted brand for gassy babies. I have used it for my son for 12 months and now started on my 6 month old baby girl.
1 reply from Customer Care team - 15 days ago
We appreciate you using Enfamil with each of your babies and are happy that you continue to be a part of the Enfamil family! — Marcy, Enfamil Expert
Loved this formula!
5 out of 5 stars
Rebekah - 20 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] i got samples in the mail and never switched! thank you enfamil.
1 reply from Customer Care team - 20 days ago
We have the best customers, and thank you for being one of them, Rebekah. We appreciate you taking the time to leave us a review! — Tasha, Enfamil Expert
Best decision
5 out of 5 stars
Esmi - 26 days ago
originally posted on Enfamil
I bought Gentle lease formula and it has been the best decision! I don’t regret it at all .
1 reply from Customer Care team - 26 days ago
Thank you for telling us about your experience, Esmi. We are grateful for such a wonderful review! — Marcy, Enfamil Expert
Great for my baby
5 out of 5 stars
Msanyana - 26 days ago
originally posted on Enfamil
[This review was collected as part of a promotion.] He can’t get enough of this stuff! I am even considering the toddler version
1 reply from Customer Care team - 26 days ago
We appreciate your feedback, Msanyana! To learn about special programs we offer with this product, please call us at 1-800-222-9123. - Tasha, Enfamil Expert
My baby loved this!!!
5 out of 5 stars
Kchilders93 - 1 month ago
originally posted on Enfamil
[This review was collected as part of a promotion.] My son was not able to hold any other brand of formula down but this brand and this formula!!!
1 reply from Customer Care team - 1 month ago
We are so happy your little one is loving Enfamil, Kchilders93. Thank you for taking time to let us know! — Abby, Enfamil Expert
No problems
5 out of 5 stars
barnval - 1 month ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Tried once when my baby was born and she had no problems.
1 reply from Customer Care team - 1 month ago
Thanks so much for sharing your experience with us, Barnval! — Tasha, Enfamil Expert
Good starter formula
5 out of 5 stars
Ajade - 1 month ago
originally posted on Enfamil
My baby used this as the first formula it was gentle on his tummy and we love the beneficial ingredients that are close to breastmilk!
1 reply from Customer Care team - 1 month ago
Thank you for telling us about your experience, Aaliyahj. We are grateful for such a wonderful review! — Marcy, Enfamil Expert
The best formula
5 out of 5 stars
Amazingdad - 1 month ago
originally posted on Enfamil
[This review was collected as part of a promotion.] We tried a lot of formulas before being given samples of this by our pediatrician. Our baby struggled with constipation and this formula helps our baby poop. He is no longer fussy since being on this formula. It’s much gentler on his stomach and we are glad we found this formula.
1 reply from Customer Care team - 1 month ago
We appreciate your feedback regarding our product, Amazingdad! Thank you for choosing Enfamil to help give your son the best start in life! — Tasha, Enfamil Expert
Healthy, great formula!
5 out of 5 stars
AlyG - 2 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I switched to this formula because of its rating by consumer products website, and I’m so glad I did. It has helped so much with spitting up and is much better for my baby than the formula the hospital started her on.
I LOVE IT
5 out of 5 stars
Esmeralda Franco - 2 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I love this product, but for me personally, it is expensive
1 reply from Customer Care team - 2 months ago
Thank you for sharing your experience using our product, Esmeralda! We appreciate your feedback! — Marcy, Enfamil Expert
Best formula I have found yet formy breast-fed boy
5 out of 5 stars
Boo-boo - 2 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I bought this about two months ago when my baby stopped latching he was completely breast-fed his whole life up till two months ago and I had to supplement half-and-half half breast calf formula till my supply started to go back up and this was the only formula I could get him to take and not hurt his belly or give him irregular diapers
1 reply from Customer Care team - 2 months ago
We are so happy you chose us to help you supplement feedings for your little one, Boo-boo! Thank you for being part of our Enfamil family. — Tasha, Enfamil Expert
Great formula
5 out of 5 stars
Jayden22T - 2 months ago
originally posted on Enfamil
Great formula for sensitive tummy! My son spits up a lot and this really helped
1 reply from Customer Care team - 2 months ago
Thanks for such a great review, Jayden22T! — Tasha, Enfamil Expert
Loved it but than I guess my baby didn’t.
5 out of 5 stars
Jackie12 - 2 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] It was working great for my baby but than he started throwing up almost half the bottle
1 reply from Enfamil Costumer Care team - 2 months ago
Hello Jackie12! We would love to speak with you directly about your experience with ourEnfamil Optimum Gentlease! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6651359. We look forward to speaking with you and seeing how we can help! -Hazel, Enfamil Expert
The best of the best!!
5 out of 5 stars
Gentlease Optimum - 2 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I first started with this formula a couple of weeks ago. Since i’ve started feeding him with gentle ease optimum, he has been thriving. My only complaint is that I seem like I’m not feeding him enough because he’s always wanting more lol 10 out of 10 I would recommend.
1 reply from Customer Care team - 2 months ago
We appreciate your feedback regarding our product, Gentlease! Thank you for choosing Enfamil to help give your little boy the best start in life! — Tasha, Enfamil Expert
Great for newborns
5 out of 5 stars
Divateya new mom - 2 months ago
originally posted on Enfamil
My Newborn loves this formula helps alot. My baby girl can't tell the difference between brest milk and the formula.
1 reply from Customer Care team - 2 months ago
We appreciate your feedback regarding our product, Divateya! Thank you for choosing Enfamil to help give your little girl the best start in life! — Tasha, Enfamil Expert
Great formula
5 out of 5 stars
Kari30 - 2 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] I was given one of these by my baby’s pediatrician after he kept having issues with other formulas and really him have less spit u and colics
1 reply from Enfamil Customer Care team - 2 months ago
Hello Kari30! We would love to speak with you directly about your experience with our Enfamil Optimum Gentlease! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6624400. We look forward to speaking with you and seeing how we can help! - Jude, Enfamil Expert
Great Buy!
5 out of 5 stars
CRob91 - 2 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Just bought and the baby loves it! Definitely will buy again!
1 reply from Customer Care team - 2 months ago
We are so happy your little one is loving Enfamil, CRob91. Thank you for taking time to let us know! — Abby, Enfamil Expert
Great formula
5 out of 5 stars
Mama - 2 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Just switched our baby boy to this formula and he has been loving it. Does help with his gas
1 reply from Enfamil Costumer Care team - 2 months ago
Hello! We would love to speak with you directly about your experience with our Enfamil Optimum Gentlease! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6607646. We look forward to speaking with you and seeing how we can help! -Hazel, Enfamil Expert
Love it
5 out of 5 stars
Amy12 - 2 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Had issues breastfeeding so we switched to this. Regular ones and twos. Little bit of spit up and gets hiccups after feedings, but overall very happy with product.
1 reply from Enfamil Customer Care team - 2 months ago
Hello Amy12! We would love to speak with you directly about your experience with our Enfamil® Optimum™ Gentlease® Infant ! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6596068. We look forward to speaking with you and seeing how we can help! -Lovely, Enfamil Expert
Great features
3 out of 5 stars
User123 - 2 months ago
originally posted on Enfamil
[This review was collected as part of a promotion.] Got this in June and ended up using it a day ago and my baby liked it and he wasn’t spitting up as much
1 reply from Enfamil Customer Care team - 2 months ago
Hello User123! We would love to speak with you directly about your experience with our Enfamil® Optimum™ Gentlease®! One of our team members will be reaching out to you via email, but if you would like to speak with us immediately, please give us a call at 1-800-222-9123, select option 1 and reference #6572980. We look forward to speaking with you and seeing how we can help! -Lovely, Enfamil Expert