Sponsored
Sensitivity Premium Powder Infant Formula - 34oz - up&up™
$35.49 ($1.04/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Compare to the nutrition of Similac Pro-Sensitive
- For fussiness and gas when sensitive to lactose
- 99 percent less lactose than our standard milk-based formula
- With immune nourishing prebiotics, 2'-FL and LNnT
- No Palm Olein Oil, NON-GMO
Description
Compare to nutrition of Similac Pro-Sensitive. up&up™ Sensitivity Premium provides complete nutrition with 99 percent less lactose as compared to standard milk-based formulas. Prebiotics help support digestion and immunity by encouraging the growth of naturally occurring beneficial bacteria in the digestive tract; 2’-FL and LNnT HMOs are prebiotics like those found in breast milk to help support baby’s immune system. Human Milk Oligosaccharides not from human milk. NON-GMO reduced lactose formula helps to support baby's growth, brain and eye development. Ingredients not genetically engineered. No artificial growth hormones. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Certified Kosher by the Orthodox Union - OU-D. This product is not manufactured or distributed by owner of registered trademark Similac Pro-Sensitive. Sensitivity Premium does not contain identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac Pro-Sensitive.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.1g
Total Fat 5.4g
Total Carbohydrate 10.9g
Water 134g
Omega-6 (linoleic acid LA) 1000mg
Vitamin A 300iu
Vitamin D 60iu
Vitamin E 1.5iu
Vitamin K 0.8mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 24mg
Inositol 24mg
Calcium 84mg
Phosphorus 56mg
Magnesium 6mg
Iron 1.8mg
Zinc 0.75mg
Manganese 5mcg
Copper 90mcg
Iodine 15mcg
Selenium 2mcg
Sodium 30mg
Potassium 107mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
corn syrup, milk protein isolate, high oleic (safflower or sunflower) oil, sucrose, soy oil, coconut oil, less than 2%: mortierella alpina oil*, schizochytrium sp. oil**, 2'-fucosyllactose (2'-fl)◊, lacto-n-neotetraose (lnnt)◊, lutein, calcium phosphate, potassium citrate, potassium chloride, sodium citrate, magnesium phosphate, ascorbic acid, calcium carbonate, ferrous sulfate, magnesium chloride, ascorbyl palmitate, choline bitartrate, taurine, inositol, vitamin e (dl-alpha tocopheryl acetate), zinc sulfate, mixed tocopherol concentrate, l-carnitine, niacin (niacinamide), calcium pantothenate, vitamin a palmitate, cupric sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, beta-carotene, folic acid, manganese sulfate, potassium iodide, vitamin k (phytonadione), biotin, sodium selenite, vitamin d (cholecalciferol), cyanocobalamin, potassium hydroxide, potassium bicarbonate, sodium chloride, sodium phosphate, monoglycerides, soy lecithin, nucleotides (adenosine-5'-monophosphate, cytidine-5'-monophosphate, disodium guanosine-5'-monophosphate, disodium uridine-5'-monophosphate). ◊sources of prebiotic *a source of arachidonic acid (ara) **a source of docosahexaenoic acid (dha)' '
Allergens & Warnings:
NOT INTENDED FOR USE BY INFANTS OR CHILDREN WITH GALACTOSEMIA., WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR., CONTAINS MILK AND SOY.Baby Formula Focus: Gas, Fussiness
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Kosher
Features: Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 34 Ounces
TCIN: 87765857
UPC: 085239979952
Item Number (DPCI): 007-09-8524
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.15 inches length x 5.31 inches width x 7.64 inches height
Estimated ship weight: 2.41 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
The Up Up Sensitivity Premium Infant Formula is a popular choice among parents seeking an affordable and effective solution for babies with sensitive stomachs. Many guests appreciate its gentle formulation, which helps reduce fussiness and digestive discomfort. The large canister size offers great value, and the easy-to-mix powder is well-received by babies. With essential nutrients and a non-GMO formula, it stands out as a reliable option for families on a budget.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 471 reviews
easy on tummy: 3.78 out of 5
easy to prepare: 4.37 out of 5
quality: 3.91 out of 5
value: 4.05 out of 5
66% would recommend
183 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
26 November, 2025Verified purchase
Baby lives it no spit ups or fuss
My newborn can only take this formula so did his older brother. If I ever have another baby I would straight start them with this formula before they suffer with gas spit ups and pain. Finding the right formula is not easy and this worked for us.
4 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
Scoop-a Diving
Switched from Similac 360 pro Sensitive due to it being slightly cheaper, and my son took it great. He’s been eating it for 3 weeks no issues! HOWEVER… first can went great! Scoop right on top, and lucky for me I kept the scoop when we finished that can and threw it away.. because the second can, it took getting through the entire can before finding its scoop laying on the BOTTOM of the can!! So I have to give only 4 stars because what if I didn’t have that previous scoop? Was I supposed to dig through the entire can to find it? I don’t think so lol.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 November, 2025Verified purchase
Not comparable to similac 360 total care sensitive
I really wanted this to work because it’s a lot more affordable than the similac 360 total care sensitive, but it did not work for my baby - he is now constipated and spitting up. Just to save everyone time THE DIFFERENCE IS that up and up does not include 3 out of 5 of the HMO prebiotics that similac 360 total care does. I don’t even really know how they advertise that they are comparable. If that isn’t important for you then maybe this formula will work for your baby, but it’s important to me plus my baby didn’t react well to it regardless.
1 reply from the Product Manufacturer team - 9 days ago
We are sorry to hear about your experience with the Up & Up Sensitivity Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2104571. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase
Similac senstive substitute
My son takes similac sensitive. Decided to try this because it’s cheaper and he had no issues switching. I’ve seen a lot of conflicting reviews about switching so it may depend on the child but mine did very well and seemed exactly the same after we switched!
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
Our baby is a huge fan of this formula
No constipation issues or problems keeping it down. My 4 month old has been taking this perfectly fine since he was 2 days old. We love it and the price per ounce is very reasonable compared to other brands. No complaints at all.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2025Verified purchase
It will make your baby constipated
We decided to try this formula and it made my baby constipated , she would cry in pain when she tried to poop. She also would throw it up. We went back to her regular formula and no more issues, she’s back to normal.
1 reply from the Product Manufacturer team - 2 months ago
We are sorry to hear about your experience with the Up & Up Sensitivity Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2082794. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2025
great formula
My daughter has been on similac 360 sensitive since 2 months old. We found the target brand was less than the similac price & came with more. It has actually helped her to not spit up than the actual similac brand. We love it & love that it also goes on sell often.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2025Verified purchase
Never again !
I thought I’d save some money and buy the store brand of what my son drinks but it was a complete mistake !!! On day 2 of him drinking it and started to deal with constipation also not something he tolerated as it was not staying down what so ever .
1 reply from the Product Manufacturer team - 6 months ago
We are sorry to hear that the Up & Up Sensitivity formula wasn't a good fit for your little one. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We encourage you to reach out to our contact center at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2053713. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2025Verified purchase
Baby approves and so do we
This formula has now replaced the Similac brand we used to buy for our baby. Not only do you get more product out of its cans but it doesn't cost as much either. Plus, our baby loves it. The price was really the biggest selling point for us. My husband wanted so badly to keep repurchssing Similac version of this but the problem was we just couldn't afford to keep buying it at the time so I took a chance on this and we haven't regretted it since. Our baby hasn't seemed to have any issues with this target brand so we will absolutely continue to buy it from now. Baby's aren't cheap so any way we can save money on food or clothes these days we are all for it. Thank you target for helping save my family some money. It's a shame formula even costs so much to begin with but at least this product costs less than other brands.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 April, 2025
Horrible don't buy
Horrible. Made my baby puke every bottle I tried. Started using holle and she liked it right away and doesn't spit up from it
1 reply from the Product Manufacturer team - 7 months ago
We are sorry to hear about your experience with the Sensitivity formula. We encourage you to contact our Call Center Team at 1-800-864-9719 or email by going to www.perrigo.com/contact-us and reference case number 2033107. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
9 April, 2025
originally posted on influenster.com
Great!
[This review was collected as part of a promotion.] Switching to this gentle formula made a noticeable difference in our little one's comfort. The improved formulation is designed for easy digestion, which is a huge relief for both baby and parents. We appreciate the attention to detail in creating a product that addresses sensitive tummies. The ingredients seem carefully selected, focusing on providing optimal nutrition. Seeing our baby thrive on this formula makes us confident in our choice.
5 out of 5 stars
15 March, 2025
originally posted on influenster.com
Great value!
[This review was collected as part of a promotion.] This is the only formula type my daughter cook takes. All the other rest were too hard on her stomach and because of her reflux, would be able to hold this one down and not throw up.
5 out of 5 stars
14 March, 2025
originally posted on influenster.com
Worth it!
[This review was collected as part of a promotion.] My baby tolerated this formula the same way she does with the very expensive name brand. The ingredients agree with her sensitive tummy. The formula mixes well with water without getting clumpy.
5 out of 5 stars
7 March, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] This is comparable to what my baby was on, she liked this. However we have since switched to a different formula she tolorateda better. No complaints with this one though
3 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2025Verified purchase
More spit up/fussy
Made my baby spit up more and be more fussy than similac sensitive
5 out of 5 stars
8 February, 2025
originally posted on influenster.com
Just as good as name brand
[This review was collected as part of a promotion.] This formula is absolutely wonderful! My baby loved the taste just like her name brand formula. The packaging was easy to open, nice big container that lasts, and a great value. This formula did exactly as it said and worked for her sensitive tummy.
5 out of 5 stars
28 January, 2025
originally posted on influenster.com
Good formula
[This review was collected as part of a promotion.] The packaging is basic. The way the formula mixed with water was good. I gave it to my breastfed daughter and she drank some but after a while she didn’t like it. I’m sure for bottle fed babies this would be a great formula, it’s good on the stomach.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 January, 2025Verified purchase
Disappointed
I was disappointed right when I opened the can but wanted to try it because I was really hoping we would like it and could use it. First off, the amount in this can is the same amount in the big can of Similac namebrand formula so I should've just bought the namebrand is superior. I was disappointed that the target brand can is bigger giving the illusion there is more in there but really it was the same amount as the big can so you weren't saving any money. Doesn't dissolve/mix up as good as Similac or Parents Choice version. Made my baby extremely constipated after just 3 bottles of this. Very very very disappointed!
1 reply from the Product Manufacturer team - 10 months ago
We are sorry to hear about your experience with Up & Up Sensitivity Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Call Center Team at 1-800-864-9719 or email by going to www.perrigo.com/contact-us and reference case number 1998543. We look forward to addressing your concerns and hearing from you!
3 out of 5 stars
11 January, 2025
originally posted on influenster.com
Meh
[This review was collected as part of a promotion.] I usually buy the brand name baby formula with the same characteristics as this one. I decided to get the store brand to see how comparable it would be. Unfortunately, my little did not like it and I had to back to the branded option.
1 reply from the Product Manufacturer team - 11 months ago
We are sorry to hear about your experience with Up & Up Sensitivity Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Call Center Team at 1-800-864-9719 or email by going to www.perrigo.com/contact-us and reference case number 1994789. We look forward to addressing your concerns and hearing from you!
4 out of 5 stars
4 January, 2025
originally posted on influenster.com
Suited for sensitive babies
[This review was collected as part of a promotion.] I received this milk from influenster in exchange of honest review. My baby likes the taste of the milk, not so much itchiness from eczema and no new patches. Also, a good thing comes with iron.Did not cause diarrhea or constipation.