Value Size Base Gentle Can - 32.8oz - up&up™

[This review was collected as part of a promotion.] Finding a gentle formula with iron that is gentle is important to me. Never a problem with this at feeding time, seems eager for a bottle and often acts ready for more. The powder scoops and mixes well down to the last bottle! I feel comfortable trusting this brand. This is an excellent value as well.

[This review was collected as part of a promotion.] This formula feels like the right fit for us. The powder mixes without clumping, and a prepared bottle warms well. It has been gentle, and the smell is pleasant. Thank goodness for the larger can I do not go to the store as much! I expected it to cost more, everything about this is great! And happy baby.

[This review was collected as part of a promotion.] This has a mild smell than some other brands that I have used. This mixes so well, completely smooth using the same amount as other brands, but already signs this one is a better fit. The powder looks the same from scoop to scoop. The quality has shown in every bottle. Better nights and wanting more.

[This review was collected as part of a promotion.] The powder mixes so smoothly as directed. Never more than a few clumps left in the bottle. I like that there are no digestive issues for us. This powder stays consistent and fresh. It has been very similar to other gentle formulas, but much more affordable. I make the bottles at one time for the entire day, this formula works well for that.

[This review was collected as part of a promotion.] I am so thankful for this gentle formula, we have tried other brands and this one has been a great fit for feeding. Less fussy after bottles and more comfortable at sleep time. It mixes so smoothly and quick, no clumping. I love that it includes iron and still easy on tummy. The larger can is nice, and it stays fresh. This is a win for us!

My twins were on Neosure, but it was causing awful gas, reflux, and diarrhea once we had to move them to pure formula (no breastmilk). We switched to the name brand gentle formula, and it resolved the diarrhea but didn’t dissolve well and made a lot of foam/bubbles. It still caused some gas pain. We tried this formula, and it’s amazing! Both babies take it no problem (they’ve been somewhat picky with taste), it hasn’t caused any tummy issues, and it dissolves very easily. No complaints, and the price point is excellent, especially when it goes on sale.

I really like this formula and it’s a really good price. Two cons for me is that I can’t buy in store where I live and I’ve noticed the price changes so be aware!! But it’s seriously the best price! My baby loves it so much.

you have no idea how grateful I am for the Up&Up brand. its affordable & great quality. my daughter is very sensitive & we have to buy formula now. so switching to Up&Up has been a blessing, not only for the price but also my daughter took so well to it. I am able yo buy a few cans & it not break the bank. very very very thankful for target & them making this formula! like I could cry & I tell everyone about it! it also dissolves way better & faster than the enfamil gentlease

I buy this formula when I swing by Target and my son takes so well to it. He’s currently 10 months old and combo fed.

I use up&up as well as another brand formula. We were running low on formula but Target was out of stock in several stores so I ordered shipping. The tub came slightly bent at the bottom but who cares as long as the formula inside is okay. Whoever packaged it did amazing! They taped the lid and added bubble cushioning so it didn’t bounce in the box or open. Some words ripped off the tub when I peeled off the tape so if you need any of that info, keep it in mind. The actual formula is awesome. Really does compete with more well known brands. Mixes well without a formula mixer. Occasionally does have small bits that are unmixed, simple give the bottle another good shake and you’re fine. The amount you get is great! The value for amount of product is worth it. My baby hasn’t had any negative reaction to it. No rashes, no tummy issues, this stuff is great. More people need to give it a shot.

My baby did so well on this formula

Awesome formula for newborn!