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Value Size Base Gentle Can - 32.8oz - up&up™ - 2 of 4Value Size Base Gentle Can - 32.8oz - up&up™ - 3 of 4Value Size Base Gentle Can - 32.8oz - up&up™ - 4 of 4
Value Size Base Gentle Can - 32.8oz - up&up™ - 1 of 4

Value Size Base Gentle Can - 32.8oz - up&up™

New at  target 
$52.24 ($0.80/ounce)
Value Bundle save $2.74 (5% off)
$54.98 when purchased separately

In Stock

At a glance

About this item

Highlights

  • Bundle includes 2 packs of 32.8 oz each
  • COMPLETE NUTRITION: This gentle formula provides complete nutrition for baby's first year. Compare to the nutrition of Enfamil Gentlease.
  • GENTLE ON TUMMIES: For fussiness, crying and gas. Gentle on tiny, tender tummies. For little ones ages newborn-12 months.
  • EASY TO DIGEST: This gentle baby formula powder is easy to digest, and each serving supports baby's growth and development.
  • TRUSTED INGREDIENTS FOR GROWTH: Expert recommended DHA for brain support; vitamins and minerals help to support immune function; non-GMO ingredients, ingredients not genetically engineered; no artificial growth hormones.
  • SNAP ELIGIBLE: This infant formula can be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits. Like all U.S. infant formulas, Gentle Infant Formula meets the same FDA nutritional and quality standards as the national brands.

Description

Compare to the nutrition of Enfamil Gentlease. For fussiness, gas and crying. Gentle Infant Formula Milk-Based Powder with Iron provides complete nutrition for baby's important first year. Expert-recommended DHA to support brain development. Easy to digest. Vitamins and minerals for immune support. Supports baby's growth and development. Non-GMO ingredients, ingredients not genetically engineered. No artificial growth hormones. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Certified Kosher by the Orthodox Union - OU-D. This product is not manufactured or distributed by the owner of the registered trademark Enfamil Gentlease.

Serving Size: 5 fl oz

Amount

Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.3g
Total Carbohydrate 10.8g
Water 134g
Omega-6 (linoleic acid LA) 780mg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Inositol 6mg
Vitamin A 300iu
Vitamin D 60iu
Vitamin E 2iu
Vitamin K 9mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Calcium 82mg
Phosphorus 46mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 40mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

corn syrup, nonfat milk, palm olein, partially hydrolyzed whey, soy oil, coconut oil, high oleic (safflower or sunflower) oil, less than 2%: mortierella alpina oil *, schizochytrium sp. oil **, l-carnitine, mixed tocopherol concentrate, monoglycerides, soy lecithin, taurine, calcium carbonate, calcium chloride, cupric sulfate, ferrous sulfate, magnesium chloride, manganese sulfate, potassium bicarbonate, potassium hydroxide, potassium iodide, potassium phosphate, sodium citrate, sodium selenite, zinc sulfate, ascorbic acid, ascorbyl palmitate, beta-carotene, biotin, calcium pantothenate, choline bitartrate, cyanocobalamin, folic acid, inositol, niacinamide, pyridoxine hydrochloride, riboflavin, thiamin hydrochloride, vitamin a palmitate, vitamin d (cholecalciferol), vitamin e (d/-alpha tocopheryl acetate), vitamin k (phytonadione), contains milk and soy

Allergens & Warnings:

WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR., CONTAINS MILK AND SOY.
Features: Lactose Sensitivity
Dietary Needs: Gluten-Free, Kosher
Baby Formula Focus: Fussiness, Gas
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 2
Age Stage: Infant
TCIN: 95053924
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Additional product information and recommendations

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5.0 out of 5 stars with 15 reviews
100% would recommend
4 recommendations
5 out of 5 stars
6 September, 2026Verified purchase

(no review title)

My twins were on Neosure, but it was causing awful gas, reflux, and diarrhea once we had to move them to pure formula (no breastmilk). We switched to the name brand gentle formula, and it resolved the diarrhea but didn’t dissolve well and made a lot of foam/bubbles. It still caused some gas pain. We tried this formula, and it’s amazing! Both babies take it no problem (they’ve been somewhat picky with taste), it hasn’t caused any tummy issues, and it dissolves very easily. No complaints, and the price point is excellent, especially when it goes on sale.
Anna
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2026Verified purchase

Awesome buy!

I really like this formula and it’s a really good price. Two cons for me is that I can’t buy in store where I live and I’ve noticed the price changes so be aware!! But it’s seriously the best price! My baby loves it so much.
Stacia
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2026Verified purchase

a Blessing

you have no idea how grateful I am for the Up&Up brand. its affordable & great quality. my daughter is very sensitive & we have to buy formula now. so switching to Up&Up has been a blessing, not only for the price but also my daughter took so well to it. I am able yo buy a few cans & it not break the bank. very very very thankful for target & them making this formula! like I could cry & I tell everyone about it! it also dissolves way better & faster than the enfamil gentlease
Desiree
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
29 July, 2026Verified purchase

Great formula

I buy this formula when I swing by Target and my son takes so well to it. He’s currently 10 months old and combo fed.
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2026Verified purchase

Definitely gentle and great shipping experience

I use up&up as well as another brand formula. We were running low on formula but Target was out of stock in several stores so I ordered shipping. The tub came slightly bent at the bottom but who cares as long as the formula inside is okay. Whoever packaged it did amazing! They taped the lid and added bubble cushioning so it didn’t bounce in the box or open. Some words ripped off the tub when I peeled off the tape so if you need any of that info, keep it in mind. The actual formula is awesome. Really does compete with more well known brands. Mixes well without a formula mixer. Occasionally does have small bits that are unmixed, simple give the bottle another good shake and you’re fine. The amount you get is great! The value for amount of product is worth it. My baby hasn’t had any negative reaction to it. No rashes, no tummy issues, this stuff is great. More people need to give it a shot.
Gym Shoes
easy on tummy: 5 out of 5
easy to prepare: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2026Verified purchase

(no review title)

My baby did so well on this formula
gen
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
25 April, 2026Verified purchase

(no review title)

Awesome formula for newborn!
Jasmine
1 guest found this review helpful. Did you?

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