Target New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsHalloweenChristmasGift IdeasTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Value Size Base Advantage Can Formula Powder - 33.2oz - up&up™ - 2 of 4Value Size Base Advantage Can Formula Powder - 33.2oz - up&up™ - 3 of 4Value Size Base Advantage Can Formula Powder - 33.2oz - up&up™ - 4 of 4
Value Size Base Advantage Can Formula Powder - 33.2oz - up&up™ - 1 of 4

Value Size Base Advantage Can Formula Powder - 33.2oz - up&up™

New at  target 
$52.24 ($0.79/ounce)
Value Bundle save $2.74 (4% off)
$54.98 when purchased separately

In Stock

At a glance

About this item

Highlights

  • Bundle includes 2 packs of 33.2 oz each
  • COMPLETE NUTRITION: Advantage Infant Formula Milk-Based Powder with Iron provides complete nutrition for baby's first year. Compare to the nutrition of Similac Advance.
  • SUPPORTS BRAIN AND EYE DEVELOPMENT: DHA for brain support; Lutein for eye support. For little ones ages newborn-12 months.
  • EASY TO DIGEST: This easy to digest formula is inspired by breast milk. It contains essential nutrients support baby's growth and development.
  • TRUSTED INGREDIENTS FOR GROWTH: Non-GMO ingredients, ingredients not genetically engineered; no artificial growth hormones; no Palm Olein Oil.
  • SNAP ELIGIBLE: This infant formula can be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits. Like all U.S. infant formulas, Advantage Infant Formula meets the same FDA nutritional and quality standards as the national brands.

Description

Compare to the nutrition of Similac Advance Infant Formula. Inspired by breast milk, Advantage Infant Formula Milk-Based Powder with Iron provides complete nutrition during baby's important first year. This easy to digest formula has been specially crafted to support baby's growth and development. DHA for brain support; Lutein for eye support. No Palm Olein Oil to support calcium absorption for stronger bones. Non-GMO ingredients, ingredients not genetically engineered. No artificial growth hormones. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Certified Kosher by the Orthodox Union - OU-D. This product is not manufactured or distributed by the owner of the registered trademark Similac Advance.

Serving Size: 150 mL

Amount

Calories: 100
% Daily Value*
Protein 2.07g
Total Fat 5.6g
Total Carbohydrate 10.7g
Water 133g
Omega-6 (linoleic acid LA) 1000mg
Vitamin A 300IU
Vitamin D 60IU
Vitamin E 1.5IU
Vitamin K 8mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 24mg
Inositol 24mg
Calcium 78mg
Phosphorus 42mg
Magnesium 6mg
Iron 1.8mg
Zinc 0.75mg
Manganese 5mcg
Copper 90mcg
Iodine 15mcg
Selenium 2mcg
Sodium 24mg
Potassium 105mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

nonfat milk, lactose, high oleic (safflower or sunflower) oil, soy oil, whey protein concentrate, coconut oil, fructooligosaccharide (fos), less than 1%: schizochytrium sp. oil*, mortierella alpina oil**, beta-carotene, lutein, potassium bicarbonate, calcium carbonate, ascorbic acid, soy lecithin, monoglycerides, calcium chloride, calcium hydroxide, magnesium chloride, ferrous sulfate, choline bitartrate, ascorbyl palmitate, sodium citrate, taurine, inositol, zinc sulfate, mixed tocopherol concentrate, vitamin e (dl-alpha tocopheryl acetate), niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, cupric sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, vitamin k1 (phytonadione), biotin, sodium selenite, vitamin d3, cyanocobalamin, potassium phosphate, potassium iodide, potassium hydroxide, nucleotides (adenosine-5'-monophosphate, cytidine-5'-monophosphate, disodium guanosine-5'-monophosphate, disodium uridine-5'-monophosphate). *a source of docosahexaenoic acid (dha) **a source of arachidonic acid (ara)

Allergens & Warnings:

WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR., CONTAINS MILK AND SOY.
Features: Soy-Based
Dietary Needs: Gluten-Free, Kosher
Baby Formula Focus: Brain Development, Eye Development, Growth Support
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 2
Age Stage: Infant
TCIN: 95053925
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section
4.8 out of 5 stars with 6 reviews
100% would recommend
4 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2026Verified purchase

Great quality

[This review was collected as part of a promotion.] Just as good as similac and the same ingredients! Only con is that target is constantly changing the price from $21 to $27. It’s very odd
Michaelacee
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2026Verified purchase

Love up&up!

[This review was collected as part of a promotion.] Comparable to Similac Advance. This formula worked great for my twin boys and was so much cheaper than the name brand. Also many discounts and sales with Target circle!
Target Team Member
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
21 October, 2026Verified purchase

(no review title)

[This review was collected as part of a promotion.] My baby was exclusively breastfed until 8 months old and I wasn’t sure if he would take formula, but he loved this. He drank it without any problems!
Katherine
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2026Verified purchase

Best Off Brand

[This review was collected as part of a promotion.] Very affordable and great quality, best off brand formula I’ve found.
Mollie
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2026Verified purchase

(no review title)

[This review was collected as part of a promotion.] just like Similac, only cheaper
Karen
easy on tummy: 5 out of 5
easy to prepare: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy
Terms