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Good Start Dr. Brown's Gentle Pro Powder Formula - 20oz
$29.99 ($1.50/ounce)
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About this item
Highlights
- COMPLETE NUTRITION UNIQUELY FORMULATED FOR SENSITIVE TUMMIES: Modeled after the gentleness of breastmilk, Good Start | Dr. Brown's Gentle Pro infant formula was created to help promote easy digestion and softer poops*. For babies 0-12 months. *Compared to intact protein formulas. Czerkies L. et al. Intl J Pediatr. 2018;2018:4969576.
- HIGH QUALITY 100% WHEY PROTEIN: Free from curdling that can be caused by casein protein.
- ADVANCED HYDROLYSIS: An advanced 2-step hydrolysis process makes the proteins 10x smaller than intact cow's milk proteins and are easy for tiny tummies to digest.
- WITH PROBIOTIC B. LACTIS: A tummy-friendly probiotic like the ones found in breastmilk.
- GROWTH AND DEVELOPMENT: Good Start | Dr. Brown's Gentle Pro and Soothe Pro powder infant formulas are the only baby formulas with a blend of DHA, HMOs & probiotics, important components like those found in breastmilk. These formulas contain the expert-recommended level of DHA to support brain and eye development. Gentle Pro and Soothe Pro also feature 2'-FL HMO (Human Milk Oligosaccharide, not from human milk) - a prebiotic just like one of those found at significant levels in breastmilk. With probiotics to help support digestion. Both formulas are non-GMO (ingredients not genetically engineered) with no artificial growth hormones (no significant difference has been shown between milk derived from rbST-treated and non-rbST treated cows). For infants aged 0-12 months.
Description
Designed with baby’s comfort in mind, Good Start | Dr. Brown’s Gentle Pro Infant Formula Powder is formulated to provide complete nutrition for sensitive tummies. For babies 0-12 months, this easy to digest formula helps promote softer poops*. Modeled after the gentleness of breastmilk. Gentle Pro contains hydrolyzed proteins to support easy digestion. Gentle Pro is made using an advanced 2-step hydrolysis process that makes small proteins that are easy for tiny tummies to digest. This baby formula also contains B. lactis, a tummy friendly probiotic like those found in breastmilk. 2'-FL HMO, human milk oligosaccharide not from human milk. Gentle Pro is non-GMO, ingredients not genetically engineered. It contains no artificial growth hormones. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. * Compared to intact protein formulas. Czerkies L. et al. Intl J Pediatr. 2018;2018:4969576.
Serving Size: 5 fl oz
Amount 5 FL OZ, prepared as directed:
Calories: 100
% Daily Value*
Total Fat 5.1grm0%
Total Carbohydrate 11.2grm0%
Protein 2.2grm0%
Linoleic Acid 900mg0%
Water 133grm0%
A 3000%
D 600%
E 20%
K 8mcg0%
Thiamine (B1) 100mcg0%
Riboflavin (B2) 140mcg0%
B6 75mcg0%
B12 0.33mcg0%
Niacin 1050mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 4.4mcg0%
C (Ascorbic Acid) 10mg0%
Choline 24mg0%
Inositol 6mg0%
Calcium 67mg0%
Phosphorus 38mg0%
Magnesium 7mg0%
Iron 1.5mg0%
Zinc 0.8mg0%
Manganese 15mcg0%
Copper 80mcg0%
Iodine 12mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 108mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whey protein concentrate (from milk, enzymatically hydrolyzed, reduced in minerals), vegetable oils (palm olein, soy, coconut, high oleic safflower or high oleic sunflower), lactose, corn maltodextrin, and less than 2% of: potassium hydroxide, calcium chloride, potassium phosphate, calcium phosphate, choline bitartrate, 2'-0-fucosyllactose, citric acid, m. alpina oil, schizochytrium oil, sodium ascorbate, magnesium chloride, sodium citrate, soy lecithin, taurine, nucleotides (cytidine 5'-monophosphate, disodium uridine 5'-monophosphate, adenosine 5'-monophosphate, disodium guanosine 5'-monophosphate), inositol, ferrous sulfate, alpha-tocopheryl acetate, mixed tocopherols, ascorbyl palmitate, zinc sulfate, niacinamide, calcium pantothenate, b. lactis cultures, l-carnitine, copper sulfate, riboflavin, thiamine mononitrate, vitamin a acetate, pyridoxine hydrochloride, manganese sulfate, potassium iodide, folic acid, phylloquinone, biotin, sodium selenate, vitamin d3, vitamin b12.
Allergens & Warnings:
Contains: milk and soy., Do not use if outer or inner seal is damaged.Baby Formula Focus: Easy to Digest
Base Ingredient: Milk
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 20 Ounces
TCIN: 93751948
UPC: 810131500016
Item Number (DPCI): 007-09-7652
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 5.125 inches length x 5.125 inches width x 5 inches height
Estimated ship weight: 1.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
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Guests are saying
Dr. Brown's Gentle Pro Infant Formula is highly praised for its gentle formulation that promotes easier digestion and reduces tummy issues for infants. Many guests appreciate its smooth texture and effective ingredients, which include probiotics for digestive health. The packaging is also noted for its convenience. Overall, this formula is a reliable choice for parents seeking a nutritious option that mimics breast milk, ensuring happy and settled babies.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1043 reviews
5 out of 5 stars
20 October, 2025
originally posted on goodstartbaby
(no review title)
My baby has been on similac but now she’s having bowel movement issues so I gave her a bottle of gentle pro and it seems to be working😁.
5 out of 5 stars
28 September, 2025
originally posted on goodstartbaby
Just Right for Tiny Tummies!
Baby boy responded really well to this probiotic versus different ones found in formulas that were making his poops too hard. He also likes the taste, and he has made us give away other "yucky" formula before, so what a compliment :)
5 out of 5 stars
16 June, 2025
originally posted on goodstartbaby
(no review title)
It's better on the twins stomach an they digest it better an not constipated
5 out of 5 stars
16 February, 2025
originally posted on influenster.com
Definitely helped with tummy and pooping issues w
[This review was collected as part of a promotion.] Great packaging baby seemed to like it. Helps promote good poops. Texture was like rest I have tried. Definitely seemed to help with tummy issues we were dealing with.
5 out of 5 stars
22 November, 2024
originally posted on influenster.com
Easy on my babies tummy's
[This review was collected as part of a promotion.] I received this from Influenster and Good Start in exchange for my honest review. This formula was easy on my babies tummies and helped them to have an easier time pooping.
4 out of 5 stars
19 November, 2024
originally posted on influenster.com
Good brand
[This review was collected as part of a promotion.] This is good ingredients and is good for constipation! A little expensive but I definitely think it’s worth it keeps my baby settled! Nice packaging and would recommend!
3 out of 5 stars
18 November, 2024
originally posted on influenster.com
Good brand
[This review was collected as part of a promotion.] The packaging is huge and very easy to follow. Very good ingredients, can very well pack but unfortunately did not work well with my dayghter. You can try is a good brand.
5 out of 5 stars
18 November, 2024
originally posted on influenster.com
Great option for weaning off breast milk!
[This review was collected as part of a promotion.] This is the first formula I have used for my baby, so I have nothing to compare it to. However, it’s been great. It mixes up super easily with no clumps. My baby was exclusively breastfed for 10 months and transitioned to this formula without any major issues! She drinks it and seems to really like the taste. Highly recommend!
5 out of 5 stars
16 November, 2024
originally posted on influenster.com
Gentle nutrition for sensitive tummies
[This review was collected as part of a promotion.] Dr. Brown’s Gentle Pro Infant Formula has been a lifesaver for my baby’s sensitive tummy. It truly delivers on its promise of easier digestion and softer poops. I appreciate the inclusion of probiotics and the thoughtful, gentle formula modeled after breastmilk. It has a slightly different taste or smell compared to regular formulas, which some babies might take time to adjust to. Definitely a formula I trust for my little one.
4 out of 5 stars
13 November, 2024
originally posted on influenster.com
Pretty good!
[This review was collected as part of a promotion.] My daughter has been drinking this for a few days. She does seem to like it, I don’t believe there is a weird taste or anything to it. The only downside I will say is that she seem to always have explosive bowel movements with this brand.
5 out of 5 stars
10 November, 2024
originally posted on influenster.com
So far so good. Nothing negative to say!
[This review was collected as part of a promotion.] Of course you can’t judge things so throughly with babies. We have tried many formulas that give my baby bad reactions. We use Dr brown products & So far so good. My son hasn’t gotten a reaction and he seems to be going down smooth. I’d recommend!
4 out of 5 stars
10 November, 2024
originally posted on influenster.com
THIS IS A GOOD PRODUCT
[This review was collected as part of a promotion.] This baby formula works really well. It has pretty good ingredients, and a convenient package. It has a pretty average texture, and the taste is good.
4 out of 5 stars
10 November, 2024
originally posted on influenster.com
Lovely
[This review was collected as part of a promotion.] This is good, my baby loves it, it's not harmful,it's carefully put together, the taste is great and it works. It's rich and thick too. Texture and packaging are good too.
5 out of 5 stars
9 November, 2024
originally posted on influenster.com
Thank you
[This review was collected as part of a promotion.] So. This voxbox came at the absolute perfect time. My co worker is going to be a grandmother for the first time. I’m aware of the gentle ingredients this milk has for babies. It has to taste well babies love it.
5 out of 5 stars
7 November, 2024
originally posted on influenster.com
Gentle for sensitive babies
[This review was collected as part of a promotion.] Dr. Brown's Gentle Pro Infant Formula has been a lifesaver for us! After trying several formulas, this is the only one that has really worked well for my baby’s sensitive tummy. The transition was smooth, with no fussiness, gas, or digestive issues, which was such a relief. I also appreciate the ingredients; the added prebiotics and proteins seem to be gentle and easy to digest. My baby is happy, growing well, and sleeps comfortably, which says it all! I couldn’t recommend this formula enough to other parents dealing with sensitive tummies.
2 out of 5 stars
4 November, 2024
originally posted on influenster.com
We didn’t have the best luck
[This review was collected as part of a promotion.] Unfortunately, we didn’t have the best luck with this formula. Little man actually seemed more constipated and uncomfortable. We also have a brezza that we put the formula in and it created a goo in the dispenser.
5 out of 5 stars
4 November, 2024
originally posted on influenster.com
Great
[This review was collected as part of a promotion.] I was giving the opportunity to review this product for free in exchange for an honest review and it seemed to have worked well for my niece she seemed to have really liked the taste. I had no issues giving it to her
5 out of 5 stars
2 November, 2024
originally posted on influenster.com
Great to soft poops when starting solids!!!
[This review was collected as part of a promotion.] Tried this out and our baby just started eating solids not to long ago and it works great for softening up his poops! Easy on his stomach and does not give him gas at all! Love adding this to our diet!
5 out of 5 stars
2 November, 2024
originally posted on influenster.com
Gentle on the tummy
[This review was collected as part of a promotion.] This is perfect for babies with sensitive tummies. This formula is gentle and helps a baby have softer poop. I received this free product from Influenster to sample for my honest feedback
4 out of 5 stars
1 November, 2024
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] My baby only drinks the mixed milk 3 times to make it easier for him to poop, and to help him digest better. The design is also cute and the blue color is pleasant.