$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Blackest Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch. The perfect mascara for your latte makeup look.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912150
UPC: 071249059098
Item Number (DPCI): 052-04-0461
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.89 inches length x 2.44 inches width x 1.18 inches height
Estimated ship weight: 0.06 pounds
This item cannot be shipped to the following locations: APO/FPO, American Samoa (see also separate entry under AS), Northern Mariana Islands, United States Minor Outlying Islands, Guam (see also separate entry under GU), Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
The mascara is appreciated for its volumizing effect, durability, and variety of colors. However, guests have reported issues with clumping, smudging, and the product drying out quickly. Some guests also experienced allergic reactions and burning sensations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 4819 reviews
quality: 3.48 out of 5
easy to apply: 4.12 out of 5
easy to remove: 3.79 out of 5
value: 3.48 out of 5
long lasting: 3.6 out of 5
56% would recommend
671 recommendations
Thick and clump free.
5 out of 5 stars
Thumbs up graphic, would recommend
K802 - 5 days ago, Verified purchaser
- Skin tone: Light
- Hair color: Blonde
- Eye color: Green
- Skin type: Combination
I’ve been looking for a volumizing mascara that doesn’t clump like crazy. I have very fine but long lashes, and this mascara makes them so thick it looks like I have a full set on with 2 coats. No raccoon eyes either. Will definitely repurchase
I've been coming back again and again since 2007.
5 out of 5 stars
Thumbs up graphic, would recommend
MJM - 9 days ago, Verified purchaser
- Skin tone: Light
- Eye color: Brown
- Skin type: Normal
- Hair color: Auburn
My high school bestie introduced this mascara to me back in 2007. I made the jump from the cheap pink and green tube and loved it. Convinced that *something* must be better because it’s been nearly 20 years, a few times a year I go try other drugstore and high-end mascaras (Lancôme, Tarte, too faced, buxom, benefit, to name a few). I’ve found a few I like okay enough, but but I always, always come back to my tried and true. She has never let me down! No flaking, no smudging, and the perfect balance of volume and lengthening. Comfortable application with no pokey silicone wand bristles. What more can you ask for? I can’t think of one negative thing I could say about it. If you haven’t tried it yet, give it a shot. It could be worth the gamble!
BEWARE the burgundy one!!
1 out of 5 stars
Thumbs down graphic, would not recommend
awfebruary - 10 days ago, Verified purchaser
- Eye color: Green
- Hair color: Brunette
- Skin tone: Light
- Skin type: Combination
The original Voluminous is great but the burgundy is terrible!! Irritates my eyes-I double cleanse and still wake up with bright red eyes after wearing this one—and is causing my eyelashes to fall out?? Do not buy.
Not. Waterproof.
1 out of 5 stars
Thumbs down graphic, would not recommend
Belle - 12 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Green
Definitely not waterproof. And it does not hold a curl at all. Since the purple is not waterproof, and i have oily lids, i now look like i have been punched in both eyes.
The best
5 out of 5 stars
Thumbs up graphic, would recommend
PC - 15 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging
- Eye color: Brown
- Hair color: Brunette
Have tried others and keep coming back to this mascara. Makes my short lashes look great!
False advertisement for vibrancy of color
1 out of 5 stars
Thumbs down graphic, would not recommend
Sharhonda22 - 16 days ago
I was so excited to buy this mascara because I have a green sweater that I wanted to wear, and I thought the green mascara would be a hit! I carefully read the instructions, and applied it to my lashes. YOU CAN'T SEE THE COLOR no matter how much you apply it to your lashes. I checked the expiration date, and that seems to not be the issue...........huge disappointment! I'm glad it wasn't too expensive, but it was still a waste of money. I'm glad I did not have an allergic reaction like some of the other reviewers experienced. :-(
1 reply from L'OrealParisProductExpert team - 10 days ago
Hello Sharhonda22, thank you for reaching out about L'Oreal Paris Voluminous Mascara. We appreciate you sharing your feedback on this mascara and are sorry to hear this is not your new favorite. Your feedback is important to us and we will be sure to share this information with our team so we can improve our products.
Itchy
2 out of 5 stars
Thumbs down graphic, would not recommend
Lila - 18 days ago, Verified purchaser
I decided to check the reviews after noticing my eyes have been itchy since switching to this mascara. Itchy and red along the eyelid where the lashes meet the skin. I didn't change anything else in my routine, only this mascara and now I will throw it out. Not worth it. Maybelline and Clinique don't give me any issues.
1 reply from L'OrealParisProductExpert team - 10 days ago
Hello Lila. We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Lashes falling out
1 out of 5 stars
Thumbs down graphic, would not recommend
Hakunamatata - 21 days ago
I started using the burgundy color mascara, loved the look, didn't have issues washing it off but the last two times I used it a ton of my eyelashes fell out! Like 6-7 eyelashes and I have never had this happen even with waterproof or false lashes.
1 reply from L'OrealParisProductExpert team - 10 days ago
Hi there! We are sorry to hear about the experience you had with L'Oréal Paris Voluminous Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036 M-F 9A-530P ET. It would be helpful if you could have the product available when you call. Thank you!
New Formula not useable
1 out of 5 stars
teri - 21 days ago
originally posted on lorealparisusa.com
It seems you have changed the formula and not for the better. I have used this product for years and loved it but now the mascara causes my eyes to burn and it is difficult to wash off. I am going to have to search out a new mascara. I see that there have been many complaints about this new formula. Very disappointed.
Color not as expected
2 out of 5 stars
NAv1 - 23 days ago
originally posted on lorealparisusa.com
Voluminous mascara in Deep Violet - I have the green and I love it, thought I'd try something different - it doesn't look Deep Violet to me, it looks like light burgundy and it makes me look like I'm ill.
From great to horrible!
1 out of 5 stars
KLS1 - 24 days ago
originally posted on lorealparisusa.com
The formula has been changed for the worse. After using this product for 20+ years, I am looking for a new brand. What a shame.
Change isn’t always a good thing
1 out of 5 stars
Babs - 25 days ago
originally posted on lorealparisusa.com
I’ve been using this products for years but recently my eyes have been so darn irritated. Skin was itchy, eyes burning. I thought I needed eye drops and creams. Once I left off the mascara a few days it felt 100% better. Went back to L’Oréal and same thing happened. Why did you change a good thing? Now I’m trying Almay products. You’ve lost a loyal customer
Bad reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Kd - 27 days ago
- Skin tone: Medium
- Skin type: Combination
- Hair color: Red
- Eye color: Blue
Had a terrible Reaction to the burgundy mascara. Eyes became super inflamed and red and swollen almost shut, had to get a shot and put on allergy medication and antibiotics.
1 reply from L'OrealParisProductExpert team - 10 days ago
Hi there. We are sorry to hear about the experience you had with this mascara. Please call us @ 800-322-2036 for assistance with your experience. If possible, have the product with you when you call.
Major flakes and clumps and itchiness in the eyes
2 out of 5 stars
Thumbs down graphic, would not recommend
Anon - 27 days ago, Verified purchaser
It was ok. Applied fine but easy to overdo and end up with clumpy lashes. I work long shifts and noticed it starts to flake after about 4 or 5 hours. I would have dark circles under my eyes until i cleaned it up with a paper towel. It also became very itchy for me. I thought my initial one was just old so i bought a brand new one and am having the same issue.
1 reply from L'OrealParisProductExpert team - 10 days ago
Hi there. We are sorry to hear about the experience you had with these mascaras. Please call us @ 800-322-2036 for assistance with your experience. If possible, have the latest purchase with you when you call.
DO NOT LIKE THE NEW FORMULA
1 out of 5 stars
KrissyY - 28 days ago
originally posted on lorealparisusa.com
VERY disappointed that you changed the formula (Voluminous waterproof black/brown). I’ve been using it for years but now I can’t stand it. Why on earth would you change something that works and make it uniseable??!?
Flakes Bad
2 out of 5 stars
Thumbs down graphic, would not recommend
Johnson - 1 month ago
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
- Skin concern: Dullness, Sensitivity, Uneven skin tone
- Eye color: Green
Flakes bad now I have used this many times and never had this happen till now
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara and you had some flaking. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
New formula sucks
1 out of 5 stars
Thumbs down graphic, would not recommend
Calgirl - 1 month ago, Verified purchaser
I also used this for over a decade. New formula keeps my lashes feeling mushy all day and makes my eyes irritated.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We are sad to hear about your experience with the Voluminous Mascara. We would like to speak with you directly about it. Please give us a call1-800-322-2036 m-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Clumpy & messy!
1 out of 5 stars
Thumbs down graphic, would not recommend
Amberlynne - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Green
This used to be one of my favorite mascaras. The formula must've changed in recent years b/c the last few times I've purchased, it's been a clumpy mess! There are way better mascaras out there in this price range. I will not be buying it again.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for your feedback on the Voluminous Curved Brush Mascara, in the 340 Black shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Product disappoints
1 out of 5 stars
Thumbs down graphic, would not recommend
Kay83 - 1 month ago, Verified purchaser
Unfortunately, this is not worth the buy even at the bargain pricepoint. I purchased the Deep Burgundy, which is lacking in pigmented color, just looks like a deep brown on my lashes. The product is thick and rather clumpy, had to use a lash comb to smooth and separate. Do not recommend.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there Kay83, We can see this wouldn’t be the result you were hoping for. The Voluminous Original Volume Building Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Panthenol and Ceramide-R and helps protect and condition lashes. The formula should glide on easily without clumps. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
Eye lashes falling out
1 out of 5 stars
Mar57 - 1 month ago
originally posted on lorealparisusa.com
Ive been using this mascara for YEARS. What has happened, rumor says its been reformulated and if my eyes say anything it is not the same. My eye lashes started falling out and my eyes lids got puffy. I can no longer wear this and have to find another-what a sad day.
1 reply from Consumer Care Center team - 1 month ago
Hello Mar57. ! We are sorry to hear about the experience you had with Voluminous Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800 322-2036, M-F9:00 am – 5:30 pm ET for assistance and provide the reference number 38817954. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.