$9.99When purchased online
About this item
At a glance
Paraben Free
No Synthetic Fragrance
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Specifications
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117730
UPC: 071249343258
Item Number (DPCI): 052-04-0270
Origin: Made in the USA or Imported
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch. Lash Paradise washable black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2004560 aqua / water/eau,paraffin, potassium cetyl phosphate, copernicia cerifera cera/ carnauba wax / cire de carnauba, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer,cera alba/beeswax/cire dabeille synthetic beeswax bis-diglyceryl polyacyladipate-2 polybutene cetyl alcohol steareth-20 glyceryl dibehenate steareth-2 phenoxyethanol hydroxyethylcellulose acacia senegal gum tribehenin caprylyl glycol glyceryl behenate sodium dehydroacetate hydrogenated jojoba oil hydrogenated palm oil disodium edta butylene glycol rosa canina fruit oil sodium laureth sulfate silica tetrasodium edta ricinus communis seed oil / castor seed oil maltodextrin potassium sorbate bht propylene glycol centaurea cyanus flower extract propyl gallate citric acid [+/- may contain / peut contenir ci 77491, ci 77492, ci 77499/iron oxides ci 77007/ultramarines],
Allergens & Warnings:
TO SAFEGUARD L'OREAL PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE CAP TIGHTLY AFTER USE IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC F YOUR EYES INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.Shipping details
Estimated ship dimensions: 7.01 inches length x 2.44 inches width x 1.3 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Hello, I noted Target claims this is a "Clean" product because it doesn't contain Sodium Laureth Sulfate (SLES) however that ingredient is listed on the item. Is it really "Clean"?
submitted by Paige - 4 years ago
A: Hi Paige - Thanks for your interest in this great mascara. Guest are loving it! We've updated the information on the product detail page. We hope you have a great day! - Melissa
submitted byMelissa - 4 years agoTarget staff supportA: Hi there Paige. Thank you for your interest in our Voluminous Lash Paradise Mascara. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. The ingredients we use are selected because of their record of safety for use by the consumer. We continually evaluate the most current information about our ingredients. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians.
submitted byL'OrealParisProductExpert - 4 years agoBrand expertA: "Clean" means absolutely nothing. It's a marketing term.
submitted byTargetShopper - 9 months ago
Q: What is black brown mascara? What color is it?
submitted by Debra - 4 months ago
A: Hey Debra, Great question! Check out the option Color 202 Black Brown from the L'Oreal Paris Voluminous Lash Paradise Mascara. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expertA: Hi there Debra! When a black color is just too dark but you need something with more definition than a true brown, some mascaras come in this color called ‘black brown’. It could probably also be called ‘very dark brown’ or ‘very light black’. In the end, it’s a color that comes between the lightest of the blacks and the darkest of the browns. It’s a great choice for a more subtle look or to compliment a fair complexion.
submitted byL'OrealParisProductExpert - 4 months agoBrand expert
Q: is the wand plastic or is it actually a brush?
submitted by Andrea - 1 year ago
A: Hello Andrea, the L'Oreal Paris Voluminous Lash Paradise Mascara comes with a plastic wand attached to an ultra-soft wavy brush for amazing volume with no clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 1 year agoBrand expertA: Hi there Andrea. The Voluminous Lash Paradise Mascara ultra-soft wavy brush is made of individual bristles wound around the central stem, they are not extruded plastic that is physically part of the central stem.
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: Loreal voluminous leaves deposits under my eyebrows. Does lash paradise stay put any better? What's the difference? Thanks.
submitted by Kate - 3 years ago
A: KATE, I GET DEPOSITS STILL.
submitted byMerrykh - 3 years agoA: Hi there! Thank you for your interest in our L'Oreal Paris Voluminous Lash Paradise Mascara. This volumizing and lengthening mascara delivers no flaking, no smudging, no clumping. We hope you found this information helpful!
submitted byL'OrealParisProductExpert - 3 years agoBrand expert
Q: Has anyone else had a problem with the container? The metalic paint comes off on my fingers and gets on my face or anything else I touch. Also, the other products in my make-up bag were sprinkled with it.
submitted by NightOwlWendy - 4 years ago
A: Could you tape the wand?
submitted byford2m - 3 years agoA: Hi NightOwlWendy! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. This is not the result we want our consumers to have and we appreciate you bringing this to our attention. Your comments have been shared with others in the company and we will be sure to improve this process in the future. In the meantime, we suggest washing and drying your hands in between uses to prevent this issue from occurring. We hope this information is helpful!
submitted byL'OrealParisProductExpert - 4 years agoBrand expert
Q: Is it easy to wash off? Does it smudge?
submitted by Connie - 13 days ago
A: Hi There! Thank you for asking about our Voluminous Lash Paradise Mascara. Place the mascara brush at the base of your lashes and gently sweep up to the tip. To remove, rub gently with soap and water. L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Our new caring formula is infused with floral oil so lashes feel conditioned and soft to the touch.
submitted byL'OrealParisProductExpert - 13 days agoBrand expert
Q: Does L'Oreal do animal testing?
submitted by SparkleGirl - 7 months ago
A: Hi There! At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. We have not tested our products on animals since 1989.
submitted byL'OrealParisProductExpert - 7 months agoBrand expert
Q: I don't like waterproof mascara. Is this one regular?
submitted by donna - 2 years ago
A: Hi donna! Only shades 203 and 204 are waterproof. All other shades are not waterproof. Hope this helps!
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: How on earth do you get this stuff off?! I thought I really liked it until I went to remove it. I’m afraid it’s going to tear all my lashes out.
submitted by Barhem - 2 years ago
A: Hi Barhem! We are so sorry to hear you are having trouble removing the L'Oreal Paris Voluminous Lash Paradise Mascara. To remove this product, we would suggest using our Micellar Cleansing Water for Waterproof, which you can find here: http://tinyurl.com/y9mqkxdl. This waterproof makeup remover is powered by micelle molecules that cluster together to surround and lift away impurities and makeup with no rinsing or harsh rubbing. We recommend trying our Clean Artiste Waterproof and Long Wearing Eye Makeup Remover. This removes eye makeup instantly. We hope this helps!
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: Is the color mystic black lighter than black?
submitted by leelou - 2 years ago
A: Thanks for your interest in Voluminous Lash Paradise Mascara! Mystic Black is our most pigmented, and darkest shade option.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
This product is featured in a recent Target Finds story
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4.3 out of 5 stars with 5008 reviews
67% would recommend
758 recommendations
value: 3.88 out of 5
easy to apply: 4.17 out of 5
quality: 3.85 out of 5
long lasting: 4.13 out of 5
easy to remove: 3.91 out of 5
.
1 out of 5 stars
Would not recommend
Mascara - 8 days ago
do nott get this 😭 i was laughing so hard when i saw my lashes and i screamed because it was sooo bad. its so clumpy and it SMUDGES BAD. i regret buying this
1 reply from L'OrealParisProductExpert team - 6 days ago
Hi Mascara. Thank you for reaching out to L'Oreal regarding the Voluminous Lash Paradise Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #29011537. Looking forward to hearing from you!
Personal info
Hair color:
Red
Skin tone:
Light
Eye color:
Blue
Skin type:
Oily,
Combination
Not waterprooof
1 out of 5 stars
Would not recommend
Kbay71717 - 10 days ago, Verified purchaser
This is waterproof at all
1 reply from L'OrealParisProductExpert team - 9 days ago
Hi there! We are sad to hear that you did not like the results you had with the Voluminous Lash Paradise Mascara. We are sad to hear that this mascara did not meet your expectations and we will share this information with the rest of our team. We hope that you will continue to try and use our products with satisfaction.
Personal info
Hair color:
Brunette
Skin concern:
Aging,
Dullness,
Sun damage
Eye color:
Blue
Skin tone:
Light
Skin type:
Dry
L'oreal has the best Mascara
5 out of 5 stars
Would recommend
Jayelizweb - 10 days ago
I’ve used this for a couple years. I was gifted other brands and hate them compared to this!
Personal info
Skin type:
Combination
Skin tone:
Light
Eye color:
Hazel
Hair color:
Brunette
Brong back the OG formula
2 out of 5 stars
Would not recommend
Blah - 11 days ago, Verified purchaser
I’m so sad the formula changed. It’s just not the same. It’s harder to apply, gets flakey and clumpy, and dries out SO FAST. I hate when a good thing gets ruined. Sadly on the market for a new go to mascara.
1 reply from L'OrealParisProductExpert team - 11 days ago
Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Mascara, and you had some flaking and clumping. We know that this can be frustrating and we will share this iwth the rest of our team. We thank you for your feedback and we hope that you will continue to explore our products in the future.
Personal info
Hair color:
Brunette
Eye color:
Blue
Skin type:
Oily
Skin tone:
Light
Does not budge
5 out of 5 stars
Would recommend
Booksaremycrack - 19 days ago, Verified purchaser
This mascara does not come off, which I need. I have oily skin and most mascaras smudge by the end of the day, and I look like someone punched me in both eyes. This doesn’t do that. I even slept in it and it stayed nearly perfect, just a few flecks came off. The down side, it is hard to get off. I’m used to using water or my cleanser to wash off mascara, but I’ll need to find a makeup remover to get this stuff off.
Did the formula change?
2 out of 5 stars
SAMANTHA - 26 days ago
originally posted on lorealparisusa.com
I have always loved the Lash Paradise with its curved brush and instantaneous long eyelashes. But unfortunately the new design and formula has changed it does not lengthen and feels thinner causing a much less fuller look after multiple coats. Paradise was and use to be my favorite mascara for years. But not anymore it just doesn't give the pop that lashes deserve. Also the brush is not full and fluffy like the previous Lash Paradise
1 reply from Consumer Care Center team - 24 days ago
Hi there! It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
So clumpy!
1 out of 5 stars
Would not recommend
Ophelia - 30 days ago
Clumpiest mascara I’ve ever purchased. I didn’t except professional quality for the price, but I did expect much better considering I’ve purchased much cheaper mascara from elf and wet n’ wild that was way better quality than this.
1 reply from L'OrealParisProductExpert team - 27 days ago
Hi there. We are so sorry to hear the Lash Paradise Mascara did not perform as well as expected. We understand how frustrating this may be and we appreciate you reaching out to share this feedback. We will be passing your comments to our teams for continued improvements. We hope you will continue to explore our mascaras like the Age Perfect Lash Magnifying Mascara with Conditioning Serum. Formulated with Conditioning Serum and Jojoba Oil, this instant magnifying mascara creates soft and defined lashes. Thank you again for sharing your comments!
Personal info
Eye color:
Hazel
Hair color:
Auburn
Skin type:
Normal
Skin tone:
Light
Its a no. This has a huge marketing push but it sucks
3 out of 5 stars
Would not recommend
Shannon - 1 month ago
This isn’t great This isn’t some dupe for too faced BTS mascara. The formula is gloopy and you will have spider lash that will be thick and clumpy not long and whispy. This stuff is not worth the hype which I watched a documentary from a trusted youtuber who did testing on the top three makeup products drug store vs high end and this one has insane push by influencers paid by the brand and marketing to make you think it’s good. The price is insane for drug store and I would rather pay 5 more for high end. 10 for this is nuts. This formula sucks. Don’t buy in. The formula scientifically from the testing is the same mascara in the rest of their products so it’s literally not different Don’t be a fool It looks so bad and I wish I could return mine!
1 reply from L'OrealParisProductExpert team - 25 days ago
Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Mascara, and that you had some clumping. We know thar this can be frustrating and we will share this with our teams. We thank you for your feedback and we hope that you will continue to explore our products in the future.
Personal info
Skin type:
Normal
Skin tone:
Medium
Hair color:
Black
Eye color:
Brown
My favorite
5 out of 5 stars
Would recommend
Ari - 1 month ago
The best makes my lashes look so full and long
Great Too Faced dupe!
5 out of 5 stars
Would recommend
es - 1 month ago
Great dupe for the Too Faced Better than S** mascara! Easy to wash off as well. Only downside is there is a little bit of flaking under the eye after a while.
Personal info
Skin tone:
Medium
Skin type:
Combination
Hair color:
Black
Skin concern:
Dark circles
Lashes
5 out of 5 stars
Would recommend
Ruth - 1 month ago
I love this mascara! It’s the Best!
Personal info
Skin tone:
Light
Skin type:
Normal
Skin concern:
Dark circles,
Uneven skin tone,
Sensitivity,
Aging
Hair color:
Brunette
Eye color:
Brown
Favoritd mascara
5 out of 5 stars
Would recommend
Cyndi - 1 month ago
Great volume and coverage without over doing it. High end product without high end price
Personal info
Skin tone:
Light
Hair color:
Blonde
Skin type:
Dry
Don't buy
1 out of 5 stars
Would not recommend
LK - 1 month ago
Absolutely the worst mascara I’ve ever used. Clumpy with a huge brush. The brush makes it hard to separate and coat lashes. It also irritated my eyes.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there. We want to understand what happened just as much as you do. Please call us @800-322-2036. It will help if you have the mascara with you when you call.
Horrible mascara. Disappointed!
2 out of 5 stars
Red0702 - 1 month ago
originally posted on lorealparisusa.com
I wanted to love this mascara but couldn’t. From day one this mascara was clumpy and never went on properly. It clumpy and eyelashes were messy and nasty looking. Will not buy it again.
1 reply from Consumer Care Center team - 1 month ago
Hello Red0702. We apologize for your experience with our Voluminous-Lash-Paradise-Waterproof-Mascara. Let us make it right! Please give us a call at 800-322-2036 M-F 9:00 am – 5:30 pm ET. Give the rep the reference number 28475344. We look forward to hearing from you!
Just buy it...
5 out of 5 stars
jmolina1987 - 1 month ago
originally posted on lorealparisusa.com
I am very sad that I am only able to give this 5 stars because it deserves so much more. I have multiple mascaras from high end to drug store... I keep coming back to this one. Definitely a better version than the BTS mascara. Will always repurchase. I am convinced L'Oreal makes the best mascaras out there. Their face products are amazing as well.
Poor opening
3 out of 5 stars
DebMT - 1 month ago
originally posted on lorealparisusa.com
I like this mascara but it really gums up where you open it. I’ve throw several tube away because of gumming up problem
1 reply from Consumer Care Center team - 1 month ago
Hi There. We really appreciate your feedback on our Voluminous Lash Paradise Washable Mascara. We thank you for bringing this issue to our attention, and we will most definitely be passing your comments along to our products teams. We hope you continue to find and use products from us that work well for you!
Please bring the old formula back!
2 out of 5 stars
Would not recommend
Dbp - 2 months ago
I have been using Lash Paradise for years and loved it, found it better than any high end mascara. Lately, I've noticed that it just isn't delivering...my lashes don't look nearly as thick and the mascara clumps on my lashes. I am so very disappointed and will no longer purchase. Why on earth did you change a winning formula? Please bring the old (and better) one back!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi There! Thank you for asking about our L'Oréal Paris Voluminous Lash Paradise Mascara. There are different reasons why a formula might be changed/discontinued; availability of ingredients, changing industry requirements, and product improvements are common examples. As consumers ourselves, we understand how disappointing it can be when a favorite product or shade is no longer available.
Personal info
Skin type:
Combination
Skin tone:
Light
Hair color:
Brunette
Eye color:
Brown
Waterproof mascara
3 out of 5 stars
Would not recommend
Chloe - 2 months ago
Not very waterproof, will run a bit, will get flaky after a few hours. Lashes will clump together if rain gets on them.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Mascara, and that you experienced some running, flaking and clumping. We thank you for your feedback and we will share this with oyur production teams. We hope that you will continue to explore our products in the future.
Nah
2 out of 5 stars
Would not recommend
Whateveridk - 2 months ago
Ugh. Just buy the expensive mascara that you already like. I forgot how freaking annoying the affordable mascara is. Hard to take off and chills like a MF
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara, in the shade 203 Waterproof Black. We are disappointed to hear that you had issues with removing this mascara, we suggest using the Eye Makeup Remover, this gently removes eye makeup, while conditioning and refreshing your eye area. We hope you give a try!
Personal info
Skin type:
Normal
Skin concern:
Acne,
Sensitivity
Eye color:
Green
Skin tone:
Light
Hair color:
Blonde
Decent
3 out of 5 stars
Would recommend
Jazmin - 2 months ago
I love how it makes your lashes look beautiful! But whenever I try to take it off at night the girl won’t budge. It just won’t come off but it’s so pretty!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi There! Thank you for your feedback on our L'Oreal Paris Voluminous Lash Paradise Mascara . Remove easily with a waterproof eye makeup remover.