About this item
At a glance
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Allergens & Warnings:TO SAFEGUARD L'OREAL PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE CAP TIGHTLY AFTER USE IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC F YOUR EYES INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.
Q: Hello, I noted Target claims this is a "Clean" product because it doesn't contain Sodium Laureth Sulfate (SLES) however that ingredient is listed on the item. Is it really "Clean"?
A: Hi Paige - Thanks for your interest in this great mascara. Guest are loving it! We've updated the information on the product detail page. We hope you have a great day! - Melissasubmitted byMelissa - 4 years agoTarget staff support
A: Hi there Paige. Thank you for your interest in our Voluminous Lash Paradise Mascara. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. The ingredients we use are selected because of their record of safety for use by the consumer. We continually evaluate the most current information about our ingredients. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians.submitted byL'OrealParisProductExpert - 4 years agoBrand expert
A: "Clean" means absolutely nothing. It's a marketing term.submitted byTargetShopper - 9 months ago
Q: What is black brown mascara? What color is it?
A: Hey Debra, Great question! Check out the option Color 202 Black Brown from the L'Oreal Paris Voluminous Lash Paradise Mascara. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.submitted byTarget Beauty Consulting - 4 months agoBrand expert
A: Hi there Debra! When a black color is just too dark but you need something with more definition than a true brown, some mascaras come in this color called ‘black brown’. It could probably also be called ‘very dark brown’ or ‘very light black’. In the end, it’s a color that comes between the lightest of the blacks and the darkest of the browns. It’s a great choice for a more subtle look or to compliment a fair complexion.submitted byL'OrealParisProductExpert - 4 months agoBrand expert
Q: is the wand plastic or is it actually a brush?
A: Hello Andrea, the L'Oreal Paris Voluminous Lash Paradise Mascara comes with a plastic wand attached to an ultra-soft wavy brush for amazing volume with no clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)submitted byTarget Beauty Consulting - 1 year agoBrand expert
A: Hi there Andrea. The Voluminous Lash Paradise Mascara ultra-soft wavy brush is made of individual bristles wound around the central stem, they are not extruded plastic that is physically part of the central stem.submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: Loreal voluminous leaves deposits under my eyebrows. Does lash paradise stay put any better? What's the difference? Thanks.
A: KATE, I GET DEPOSITS STILL.submitted byMerrykh - 3 years ago
A: Hi there! Thank you for your interest in our L'Oreal Paris Voluminous Lash Paradise Mascara. This volumizing and lengthening mascara delivers no flaking, no smudging, no clumping. We hope you found this information helpful!submitted byL'OrealParisProductExpert - 3 years agoBrand expert
Q: Has anyone else had a problem with the container? The metalic paint comes off on my fingers and gets on my face or anything else I touch. Also, the other products in my make-up bag were sprinkled with it.
A: Could you tape the wand?submitted byford2m - 3 years ago
A: Hi NightOwlWendy! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. This is not the result we want our consumers to have and we appreciate you bringing this to our attention. Your comments have been shared with others in the company and we will be sure to improve this process in the future. In the meantime, we suggest washing and drying your hands in between uses to prevent this issue from occurring. We hope this information is helpful!submitted byL'OrealParisProductExpert - 4 years agoBrand expert
Q: Is it easy to wash off? Does it smudge?
A: Hi There! Thank you for asking about our Voluminous Lash Paradise Mascara. Place the mascara brush at the base of your lashes and gently sweep up to the tip. To remove, rub gently with soap and water. L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Our new caring formula is infused with floral oil so lashes feel conditioned and soft to the touch.submitted byL'OrealParisProductExpert - 13 days agoBrand expert
Q: Does L'Oreal do animal testing?
A: Hi There! At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. We have not tested our products on animals since 1989.submitted byL'OrealParisProductExpert - 7 months agoBrand expert
Q: I don't like waterproof mascara. Is this one regular?
A: Hi donna! Only shades 203 and 204 are waterproof. All other shades are not waterproof. Hope this helps!submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: How on earth do you get this stuff off?! I thought I really liked it until I went to remove it. I’m afraid it’s going to tear all my lashes out.
A: Hi Barhem! We are so sorry to hear you are having trouble removing the L'Oreal Paris Voluminous Lash Paradise Mascara. To remove this product, we would suggest using our Micellar Cleansing Water for Waterproof, which you can find here: http://tinyurl.com/y9mqkxdl. This waterproof makeup remover is powered by micelle molecules that cluster together to surround and lift away impurities and makeup with no rinsing or harsh rubbing. We recommend trying our Clean Artiste Waterproof and Long Wearing Eye Makeup Remover. This removes eye makeup instantly. We hope this helps!submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: Is the color mystic black lighter than black?
A: Thanks for your interest in Voluminous Lash Paradise Mascara! Mystic Black is our most pigmented, and darkest shade option.submitted byL'OrealParisProductExpert - 2 years agoBrand expert