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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz
$8.24 reg $10.99
Sale
Ends Monday save $2.75 (25% off)
In Stock
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At a glance
Sponsored
About this item
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length; This washable mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise washable latte brown mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing
Net weight: .33 fl oz (US)
Features: Smudgeproof, Washable, Non-Flaking, Non-Clumping, Built-In Brush, Conditioning
TCIN: 90871623
UPC: 071249690680
Item Number (DPCI): 052-04-4269
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water /eau, potassium cetyl phosphate, oryza sativa cera/ rice bran wax, acrylates copolymer, cetyl esters, pentylene glycol, copernicia cerifera cera / carnauba wax / cire de carnauba, dilinoleic acid/butanediol copolymer, bis-diglyceryl polyacyladipate-2, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, hydroxyethylcellulose, acacia senegal gum, tribehenin, glyceryl behenate, sodium dehydroacetate, caprylyl glycol, hydrogenated jojoba oil, synthetic fluorphlogopite, rosa canina fruit oil, magnesium silicate, ricinus communis seed oil / castor seed oil, maltodextrin, tin oxide, propylene glycol, centaurea cyanus flower extract, propyl gallate, citric acid [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, mica, ci 77891 / titanium dioxide]' '
Allergens & Warnings:
TO SAFEGUARD L'ORÉAL PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED, CONSULT A PHYSICIAN PROMPTLY.Shipping details
Estimated ship dimensions: 7.1 inches length x 2.8 inches width x 0.7 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Frequently bought together
$10.50
reg $14.00 Sale
4.5 out of 5 stars with 1064 ratings
Related Categories
Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its ability to provide volume and length while being easy to apply. The formula is noted for its smooth application and long-lasting wear, making it suitable for all-day use. However, some guests have experienced issues with clumping and the oversized brush, which can make application tricky. Overall, it remains a popular choice for those seeking a reliable mascara that enhances their lashes beautifully.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 6523 reviews
easy to apply: 4.05 out of 5
easy to remove: 3.88 out of 5
long lasting: 4.03 out of 5
quality: 3.73 out of 5
value: 3.72 out of 5
64% would recommend
944 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
- Skin type: Oily
- Hair color: Blonde
- Eye color: Brown
- Skin tone: Medium
(no review title)
I absolutely love this mascara the volume it gives to my lashes…. Just beautiful
2 out of 5 stars
20 November, 2025
originally posted on lorealparisusa.com
Disappointed
The wand was broke/ missing the spolie as soon as we removed it from the tube.
1 reply from LeCare team - 9 days ago
Hi Tiff! We are so sorry to hear about your recent experience with the Lash Paradise Washable Mascara and we would like to speak to you directly. Please call us at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET. We look forward to speaking with you !
1 out of 5 stars
Thumbs down graphic, would not recommend
19 November, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
Clumpy spider lashes
I loved this the very first time I used it. Every time after that it just left huge clumps at the end of my lashes and looked terrible. I stopped using it after a week. Very disappointing.
1 reply from L'OrealParisProductExpert team - 8 days ago
Hello Kthom1234! We are truly sorry to hear about your experience with the Voluminous Lash Paradise Mascara. It's disappointing to learn that after such a positive first impression, the performance changed and led to clumping. We understand how frustrating it can be when a product doesn't consistently deliver the results you expect. Mascara formulas can sometimes be sensitive to air exposure, which can alter their consistency over time and affect application. Our Voluminous Lash Paradise Mascara is designed to provide intense volume and breathtaking length from the very first stroke, and we regret that you encountered issues after initial uses. Your feedback is valuable to us as we strive to create products that consistently delight our customers.
5 out of 5 stars
12 November, 2025Verified purchase
- Skin type: Combination
- Skin tone: Medium
- Hair color: Black
- Eye color: Brown
(no review title)
Love this mascara
5 out of 5 stars
9 November, 2025Verified purchase
Great for heavy lashes
[This review was collected as part of a promotion.] I have a long butt very straight lashes. Most mascara are not thick enough to provide much curl let alone smear or clump everywhere. This is the one exception! Great coverage, curl, and rarely clumps or flakes. My go-to!
1 out of 5 stars
8 November, 2025Verified purchase
Wouldnt recoment
For the washable extremely disappointed how long it starts to crumble. I’ve had it almost a month and the product is practically unusable
1 reply from L'OrealParisProductExpert team - 19 days ago
Hi Corin. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Lash Paradise Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
2 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Acne, Redness, Dark circles, Dullness, Sensitivity, Uneven skin tone
- Hair color: Blonde
- Eye color: Grey
spiders
Clumpy and spidery. The shade of brown is nice but the applicator is terrible.
1 reply from L'OrealParisProductExpert team - 20 days ago
Hi Haley, We are sorry to hear you are not a fan of the L'Oreal Paris Voluminous Lash Paradise Mascara in Black Brown. We will be sharing your feedback with our team as we are always looking for ways to improve our products.
5 out of 5 stars
3 November, 2025Verified purchase
- Skin tone: Medium
- Hair color: Blonde
- Skin type: Oily
- Eye color: Brown
(no review title)
The best mascara no clumps bold elongated lashes!
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2025Verified purchase
The best!
Best mascara ever. Goes in great, washed off nice and curl holds. Far better than the voluminous gold mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
- Eye color: Blue
Love this Mascara
Absoluley love this mascara. It goes on smoothly, extends my lashes and virtually minimal clumping (more user error when there is clumping than product error).
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
- Hair color: Blonde
- Eye color: Brown
- Skin type: Oily
- Skin tone: Medium
- Skin concern: Pores
Dupes for Lancome
I love it so much. I’ve been using Lancôme mascara for the longest time but I found this from L’Oréal does the same job for way better price.
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2025Verified purchase
(no review title)
Best mascara I have. I typically use Tarte but got this as a last resort. My new go-to!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi mm. Thank you for sharing your experience after using L'Oreal Paris Voluminous Lash Paradise Mascara 204 Waterproof mascara. We are so glad it's your new favorite.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
- Hair color: Brunette
- Skin type: Dry, Normal
- Skin concern: Aging
- Skin tone: Light
- Eye color: Brown
Best Mascara EVER
Best mascara ever. No smudging lasts all day. Does not irritate my eyes.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
- Skin type: Dry
- Eye color: Green
- Hair color: Brunette
- Skin tone: Light
First Brown Mascara
I had this in one of the black shades and loved it. Easy to wash off and just barely starting to dry out after over a year of use. I bought the latte brown to replace it, and am blown away! The color looks completely indistinguishable from my natural lashes and gives them just the right amount of length and volume. I accidentally fell asleep in it, but wasn’t even terribly uncomfortable in the morning.
1 out of 5 stars
2 October, 2025Verified purchase
Disappointing
Formula was clumpy, wand brush was very wide and wand was bent.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello! Thank you for sharing your feedback on our Voluminous Lash Paradise Mascara. We're sorry to hear this product was clumpy. We have passed your comments along to our team. We truly value your insights and are always looking to improve. If you need further assistance, please contact Target's customer support team. We truly value your business and invite you to explore our other mascara options to find your perfect match at L'Oréal Paris!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025Verified purchase
Clumped
Clumped so bad! It would flake off on my face.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello Asdf. We appreciate you reaching out about L'Oreal Paris Voluminous Lash Paradise Mascara. We recommend Voluminous Panorama Washable Mascara. The formula is clump resistant, flake resistant, smudge resistant and wears beautifully for up to 24 hours. We hope you give it a try!
1 out of 5 stars
Thumbs down graphic, would not recommend
22 September, 2025Verified purchase
Burning and watery eyes! :'(
I’ve used this mascara since it launched and never had an issue until now. I’m not sure what changed, but my eyes are burning and watering like crazy after using it. I’m so sad because this has been a staple in my makeup routine for a while.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello MeliBee. We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Lash Paradise Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
22 September, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Hair color: Black
LOVE
great product will be bought again i love the tubing formula. doesn’t smudge to much
5 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2025Verified purchase
- Skin concern: Dark circles
- Hair color: Grey
- Eye color: Green
- Skin tone: Light
- Skin type: Normal
Does the job!
Always looks nice. No clumps.
5 out of 5 stars
Thumbs down graphic, would not recommend
9 September, 2025Verified purchase
- Skin tone: Medium
mascara
excellent product 👌