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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
$9.99 when purchased online

About this item

Highlights

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours

Description

Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch. Lash Paradise washable black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117730
UPC: 071249343258
Item Number (DPCI): 052-04-0270
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba/ beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b195342/1

Shipping details

Estimated ship dimensions: 7.01 inches length x 2.44 inches width x 1.3 inches height
Estimated ship weight: 0.06 pounds
This item cannot be shipped to the following locations: APO/FPO, Guam (see also separate entry under GU), Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S.

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.3 out of 5 stars with 5335 reviews
65% would recommend
811 recommendations
value: 3.81 out of 5
easy to apply: 4.12 out of 5
quality: 3.8 out of 5
long lasting: 4.08 out of 5
easy to remove: 3.89 out of 5

New formula not good at all

2 out of 5 stars
Sandy22 - 5 days ago
originally posted on lorealparisusa.com
I’ve been using this for years and I love it. However I just discovered they changed the formula they added oils that didn’t have before and these cause my eyelashes to uncurled. I had used to many mascaras and they all have the same issue, this one without the oils and improved ingredients didn’t cause that before so I loved it but now I don’t .. they need to remove the oils and stuff they don’t have before .
1 reply from Consumer Care Center team - 3 days ago
Hello Sandy22! Thank you for sharing your experience with our Voluminous Lash Paradise Washable Mascara. We're sorry to hear that you don't love this product! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
2 guests found this review helpful. Did you?

Personal info

  • Eye color:
    Brown
  • Skin concern:
    Uneven skin tone
  • Hair color:
    Brunette
  • Skin type:
    Normal
  • Skin tone:
    Medium
  • Used to be good

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Catmommy - 9 days ago, Verified purchaser
    I used to love this mascara but the formula definitely has changed. It’s much more clumpy and dry now. Definitely not worth buying anymore.
    1 reply from L'OrealParisProductExpert team - 9 days ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Washable Mascara. We are sad to hear that you did not see the results you expected,and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    long lasting: 2 out of 5
    easy to remove: 3 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    easy to apply: 3 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Skin type:
    Normal
  • Worst mascara ever

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Mick - 10 days ago, Verified purchaser
    I'm always looking for a better mascara. Over the past 30 years this is the worst purchase ever.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Medium
  • Eye color:
    Brown
  • Hair color:
    Black
  • Skin concern:
    Acne
  • Skin type:
    Combination
  • Lovee

    5 out of 5 stars
    Thumbs up graphic, would recommend
    S - 10 days ago, Verified purchaser
    I’ve been using it since sept last year and it’s rlly good for me. If it’s clumpy I just use a lash separator to get rid of the clumps. It makes my lashes longer and I’ve been getting compliments on them
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Dry
  • Skin tone:
    Light
  • Sucks

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kendra - 12 days ago
    Garbage mascara, worst I’ve ever used. It clumps all over the brush and bottle. It’s messy. Gives me ugly, clumpy eyelashes. Hate it more than anything
    1 reply from L'OrealParisProductExpert team - 11 days ago
    Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Mascara, and you had some clumping and it was very messy. We thank you for your feedback and we will share this information with our production teams. We hope that you will continue to explore our products in the future.
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    easy to remove: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Brown
  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Skin concern:
    Pores,
    Sun damage
  • Hair color:
    Brunette
  • NOT FOR ME, maybe for you, but not me

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Me - 13 days ago, Verified purchaser
    I hate this mascara, it chunks up right away and it’s just not it
    value: 1 out of 5
    long lasting: 1 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    easy to apply: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Eye color:
    Brown
  • Skin concern:
    Pores,
    Uneven skin tone,
    Dark circles,
    Sun damage
  • Hair color:
    Black
  • Skin tone:
    Medium
  • waterproof is waterproofing

    5 out of 5 stars
    Thumbs up graphic, would recommend
    viviana - 13 days ago, Verified purchaser
    I’ve tried the better than s** mascara and this one is so much better. My lashes look good all day and the waterproof does its job. I have cried with it on and there was no smudging and my eyes didn’t sting at all.
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    1 guest found this review helpful. Did you?

    Waste of money

    1 out of 5 stars
    Lou4 - 16 days ago
    originally posted on lorealparisusa.com
    Lash Paradise was like using paper mâché with the glue half-dry. Clumped in wads on the brush. Nothing smooth and easy about using. Appropriate for Gene Simmons onstage, but not for full-grown women. Although I had used your Voluminous Mascara for years, about 6 months ago I purchased replacement tube of it, which was terribly clumpy. Gave Loreal benefit of doubt and purchased second tube from another store, which was equally bad. Then tried Voluminous--awful stuff. Been a Loreal customer for years, but no more
    1 reply from Consumer Care Center team - 15 days ago
    Hello Lou4! Thanks for reaching out and sharing your experience with our Voluminous Lash Paradise Washable Mascara. Feedback from our consumers is very important to us and helps us improve all of our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Dry
  • Eye color:
    Blue
  • Skin tone:
    Light
  • Skin concern:
    Aging
  • Hair color:
    Blonde
  • CLUMPY

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Paulam - 18 days ago, Verified purchaser
    This mascara is clumpy and heavy from the get-go. Also, it seems to have dried out two weeks after using it. Would never buy again.
    1 reply from L'OrealParisProductExpert team - 18 days ago
    Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Washable Mascara, and you had some clumping. We thank you for your feedback and we will share this information with the rest of our team and we hope that you will continue to explore our products in the future.
    quality: 1 out of 5
    value: 1 out of 5
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Medium
  • Eye color:
    Brown
  • Skin concern:
    Acne,
    Uneven skin tone
  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Great Product/Price

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ang - 26 days ago, Verified purchaser
    Great as a “Better Than S*x” mascara dupe. Doesn’t burn my eyes when face becomes oily.
    easy to remove: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    2 guests found this review helpful. Did you?

    Best mascara I've ever tried.

    5 out of 5 stars
    jmolina87 - 26 days ago
    originally posted on lorealparisusa.com
    I have tried so many mascaras (high end and drugstore) and always compare them to this mascara. It is so good and my lashes always look spot on after I use it. So much volume. It has never flaked on me which is a win. Just try it. You won't regret it.
    2 guests found this review helpful. Did you?

    Would not recommend

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    lynn - 27 days ago, Verified purchaser
    Something was definitely not right with this product. It was so clumpy I couldn't put it on due to large clumps. I would not recommend this product.
    1 reply from L'OrealParisProductExpert team - 26 days ago
    Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Mascara, and you had some clumping when using. We thank you for your feedback and we hope that you will continue to explore our products in the future.
    easy to remove: 1 out of 5
    quality: 1 out of 5
    long lasting: 1 out of 5
    easy to apply: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin concern:
    Uneven skin tone,
    Cuticles,
    Sensitivity,
    Redness,
    Aging,
    Cellulite,
    Calluses
  • Eye color:
    Brown
  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Skin type:
    Normal
  • Lash paradise

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Gabriellesimone - 29 days ago, Verified purchaser
    The best mascara hands down!! People always ask if I am wearing fake eyelashes. I get waterproof and it is hard to get off even with makeup remover but I guess that means it works too!
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    easy to remove: 3 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Hazel
  • Skin type:
    Normal
  • Skin concern:
    Aging
  • Skin tone:
    Light
  • Good mascara, clumpy at first

    4 out of 5 stars
    Thumbs up graphic, would recommend
    pfontova - 29 days ago, Verified purchaser
    I like this mascara a lot. It makes your lashes seem fuller while at the same time looking pretty natural. During the first few weeks I had to wipe the wand with a tissue because too much mascara was on the brush and it would be too clumpy on my lashes. After a few weeks I no longer had to do that. All in all I think it’s my favorite mascara and I’ll continue to buy it.
    easy to apply: 4 out of 5
    value: 4 out of 5
    easy to remove: 5 out of 5
    quality: 4 out of 5
    long lasting: 4 out of 5
    Did you find this review helpful?

    Won’t buy anymore

    2 out of 5 stars
    - 30 days ago
    originally posted on lorealparisusa.com
    Used to be amazing and my go to. New formula is nothing like the old formula. Now it’s more like the basic Great Lash by Maybelline. Lash Paradise used to a smudge proof version of Its Better Than Sex. Now it smudges, flakes, doesn’t give length and is clumpy.
    1 reply from Consumer Care Center team - 26 days ago
    Hi there! Thank you for sharing your feedback on our Voluminous Lash Paradise Washable Mascara. We appreciate you sharing your experience and sharing the results you received. Your feedback helps us to improve and has been shared with others in the company. We hope you will continue to explore the many products we offer with greater confidence and satisfaction in the near future.
    6 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Eye color:
    Grey
  • Skin concern:
    Aging,
    Redness,
    Blackheads,
    Uneven skin tone,
    Sun damage,
    Pores
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Length and volume

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Awful - 1 month ago, Verified purchaser
    Have used this for years. Length and volume
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • WHY change what was good

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Anonymous - 1 month ago
    I never write reviews but people need to know the formula has 100% changed. This went from being the best on the market to the worst.
    1 reply from L'OrealParisProductExpert team - 30 days ago
    Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Mascara, and you did not like the results you had. We thank you for your feedback and we will share this with the rest of our team. We hope that you will continue to explore our products in the future.
    easy to remove: 1 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Dry
  • Good for thinning eyelashes

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Jess - 1 month ago, Verified purchaser
    This is a good product to give your eyelashes more volume. The only thing I disliked is that it can clump and the brush is too thick to separate the lashes. I used an old thin brush to help.
    quality: 4 out of 5
    long lasting: 5 out of 5
    value: 3 out of 5
    easy to apply: 4 out of 5
    easy to remove: 3 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Eye color:
    Brown
  • Skin type:
    Normal
  • Skin concern:
    Dark circles
  • Hair color:
    Brunette
  • Best in the world

    5 out of 5 stars
    Thumbs up graphic, would recommend
    egw2260 - 1 month ago, Verified purchaser
    I think I’ve probably bought 25 of these mascaras over the last 7 years since it launched. This is my holy grail, ride or die, can’t live without mascara!! And I have tried lots of others. I even prefer this to the high-end Too Faced one that this is a dupe for! If L’Oréal ever discontinues Lash Paradise mascara I’ll be so sad. It lengthens, separates, and thickens lashes. It doesn’t flake on me but it is incredibly easy to wash off. 10/10 would recommend!
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • New formula isnt great

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Momma needs mascara - 1 month ago, Verified purchaser
    New formula isn’t what it used to be. Thick and clumpy now. Bring back the old formula!!
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Mascara, and you had some clumping. We thank you for your feedback and we will share this with the rest of our team and we hope that you will continue to explore our products in the future.
    quality: 2 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    easy to remove: 2 out of 5
    4 guests found this review helpful. Did you?

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