$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise washable black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117730
UPC: 071249343258
Item Number (DPCI): 052-04-0270
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba/ beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b195342/1' '
Shipping details
Estimated ship dimensions: 0.75 inches length x 2.7 inches width x 7.04 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its ability to lengthen and volumize lashes without clumping, making it a great choice for a natural look. The brown shade is particularly favored for its subtlety, while the easy removal process is a plus. However, some guests have noted issues with the formula, including flaking and irritation, suggesting a need for consistency in quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 6393 reviews
easy to apply: 4.06 out of 5
easy to remove: 3.88 out of 5
long lasting: 4.03 out of 5
quality: 3.74 out of 5
value: 3.72 out of 5
64% would recommend
923 recommendations
Not for me
3 out of 5 stars
Meh - today, Verified purchaser
I used this mascara for the first time today and I was disappointed.
Thick formula, felt old, wouldn't buy again
2 out of 5 stars
Thumbs down graphic, would not recommend
Cardmaker - 1 day ago, Verified purchaser
Right out of the packaging, the formula was thick and clumpy. It reminded me of mascara that had been used for 2-3 months and was on its last leg. It took significant effort to get it to coat my lashes. I'd personally not buy this one again.
Not waterproof
1 out of 5 stars
Thumbs down graphic, would not recommend
Targetshopper209 - 7 days ago, Verified purchaser
- Skin concern: Dark circles, Redness, Aging
- Hair color: Blonde
- Skin type: Normal
- Skin tone: Light
- Eye color: Blue
This mascara isn’t waterproof at all. I looked like a raccoon after wearing for a couple of hours.
1 reply from L'OrealParisProductExpert team - 6 days ago
Hi there! Thank you for reaching out about our Voluminous Lash Paradise Mascara. We're truly sorry to hear that our mascara didn't perform as a waterproof product for you and that you experienced a "raccoon" effect after just a couple of hours. That is certainly not the experience we intend, and we appreciate you bringing this to our attention.
Itchy eyes beware
1 out of 5 stars
Thumbs down graphic, would not recommend
boymom67 - 12 days ago, Verified purchaser
- Skin concern: Uneven skin tone, Dark circles
- Eye color: Hazel
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
I used to LOOOVE this mascara. It was like my holy grail. I recently went back to it and instantly made my eyes SO itchy and irritated. Stopped using it and they were fine. So disappointed! Looked at reviews and similarly people have had allergies to the new formula. I also had a lot of fall out through the day.
1 reply from L'OrealParisProductExpert team - 6 days ago
Hi there! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Definietly worth it!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Lash Paradise Waterproof - 13 days ago
- Hair color: Brunette
- Eye color: Brown
10/10!!! This mascara does not let my lashes fall and keeps my lashes separated and doesn’t clump up
AMazing!
5 out of 5 stars
Thumbs up graphic, would recommend
katie and izzzy - 14 days ago, Verified purchaser
This is my favorite mascara! It is absolutely amazing. Makes my lashes FULL and lustrous. I can't use anything else!
You need this
5 out of 5 stars
Thumbs up graphic, would recommend
Twilk - 15 days ago, Verified purchaser
This mascara lasted through a funeral of me crying basically the whole time. Perfection. No notes or negatives.
Favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Janet - 22 days ago, Verified purchaser
- Eye color: Green
- Hair color: Red
- Skin tone: Light
- Skin type: Combination
I do several coats and my lashes look long and thick . I don’t use waterproof. I easily take it off with micellar water. Love it
Waterproof
5 out of 5 stars
Thumbs up graphic, would recommend
Reviewer21 - 29 days ago, Verified purchaser
I really like this mascara. it doesn't seem to run and goes on really well. I love the brush that it comes with as well, as it applies nicely. Overall, it's a great mascara.
Nice color, horrible formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Plumrose - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Eye color: Green
The brown latte color is GORGEOUS, however the formula is awful.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello Plumrose! Thank you for sharing your feedback on our Voluminous Lash Paradise Mascara, particularly in the Brown Latte shade. We are so delighted to hear that you find the Brown Latte color to be absolutely gorgeous, as we strive to create beautiful and unique shades for our consumers. We are, however, truly sorry to learn that the formula itself did not meet your expectations. We understand that the formula is just as crucial as the shade in delivering a satisfying mascara experience. Your honest input about the formula is incredibly valuable to us. At L'Oréal Paris, we are always dedicated to developing products that combine both aesthetic appeal and superior performance. We appreciate you taking the time to share your insights, as it helps us in our continuous efforts to refine and enhance our offerings.
Brush is horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Maegan - 2 months ago, Verified purchaser
- Skin tone: Light
The brown color is great but the brush is horrible.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello Maegan! At L'Oréal Paris, we appreciate your feedback on our Voluminous Lash Paradise Mascara. We're glad you enjoy the color. We understand the brush isn't ideal for you, and we appreciate you sharing your thoughts. We recognize that brush preferences vary, and we take this type of feedback seriously as we develop new mascaras and consider updates to existing ones. While this particular brush may not be your favorite, we offer a variety of other mascaras with different brush styles that you may find more suitable. We encourage you to explore our website or contact our customer service for personalized recommendations. Thank you for choosing L'Oréal Paris.
The BEST
5 out of 5 stars
Thumbs up graphic, would recommend
Lady Sadie - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Dark circles, Sensitivity
- Hair color: Brunette
- Eye color: Blue
The BEST. I've tried hundreds of other mascaras including pricey $30 tubes. This one is the best of them all. Look no further. It's not too clumpy but makes your lashes look long and thick and natural.
Bad for sensitive eyes
1 out of 5 stars
Thumbs up graphic, would recommend
Jersey - 3 months ago, Verified purchaser
Best mascara in my opinion. I used it forever and always ended up coming back to this one even after trying others. However, this gave me extreme watery, burning eyes, sensitivity to light off and on for the last couple years. I started having extreme eye allergy issues which I could never pinpoint what it was from until I just found out recently they changed their formula a while back and added some floral oil, so I switched to another mascara. No more issues. Unfortulately I'm done with this one. I don't recommend this if you have sensitive eyes.
Do not use if you have sensitive eyes.
1 out of 5 stars
Jersey - 3 months ago
originally posted on lorealparisusa.com
So I absolutely love this mascara and one of the few left that doesn't have the silicone brushes which I hate. I've tried others, and always came back to this one. So it used to be 5 stars for me. BUT for a few years now I have been having serious eye issues off and on like extreme watering, burning, discomfort, sensitivity to light. Was given prescription eye drops from my eye doctor, took allergy meds as everyone kept saying allergies, but couldn't pinpoint to what as it wasn't always just during normal allergy seasons and it was only my eyes that bothered me. It was random. I recently switched my mascara when I read online that they changed their formula a few years ago and turns out they added some floral oil or something. I haven't had issues since I switched my mascara so this mascara had to be the problem. It's not as good as this one of course, but this is not worth the problems I was having with it. So, unfortunately I can no longer purchase. :(
1 reply from LeCare team - 3 months ago
Hi there Jersey. We are sorry to hear about the experience you had with the Lash Paradise Washable Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET and provide the reference #40972772. Looking forward to speaking with you
Awesome! Great value!!
5 out of 5 stars
Thumbs up graphic, would recommend
B2O - 3 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Skin concern: Dark circles, Sensitivity, Pores, Acne
- Hair color: Brunette
- Eye color: Hazel
Great mascara! Made my lashes nice and long and full of volume. I’ve been using way more expensive brands for years and this L’Oréal mascara did just as good as any expensive brand I’ve used!!
Easy to use
5 out of 5 stars
Smilezz - 3 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I loved it! It was perfect for me. Easy to use so I had no problem putting it on. Also the way it felt was great. It was not heavy or clumpy. It was a great product.
Pass
1 out of 5 stars
Thumbs down graphic, would not recommend
AM - 3 months ago, Verified purchaser
Smears on my under eye within an hour and leaves dark smudges. Disappointed.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, AM! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Only long lasting on your eyelashes
2 out of 5 stars
Thumbs down graphic, would not recommend
Steph - 3 months ago
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Green
I’ve used this mascara for years, and recently the tube seems to have a lot less product. It runs out much faster than it used to, and it’s not like I’m applying this several times a day. I feel like L’Oréal has cut a lot of corners lately. Including their True Match concealer. It’s awful now.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hey there! Thank you for your feedback on our Voluminous Lash Paradise Mascara , we are sad to hear that this did not meet your expectations, and seems to not last. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Red eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
Momo - 4 months ago, Verified purchaser
- Skin tone: Dark
- Skin type: Combination
- Hair color: Black
It didn’t make my lashes look longer and my eyes turned red.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, Momo! Thank you for reaching out about our Voluminous Lash Paradise Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Not good design. Will not purchase again.
1 out of 5 stars
mkbokc - 4 months ago
originally posted on lorealparisusa.com
I just got this mascara and am very disappointed with it. The tube doesn't have one of those things that keeps the wand from being gloopy with too much mascara, so it is very difficult to apply without gluing my lashes together. The worst part is that I think the brush applicator on the wand looks like it is very good, but everything else is just bad. Very disappointed and will not purchase again.
1 reply from LeCare team - 4 months ago
Hi there! Thank you for reaching out about our Lash Paradise Washable Mascara. We make every effort to provide the highest quality products for our consumers and want to know whenever a product is not satisfactory and we will forward your feedback along. We appreciate you sharing your experience and hope you can continue to try our products with greater satisfaction in the future!