about this item
Take your lashes to paradise! Our 1st mascara for volume & length. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge. 200+ bristles catch every lash for a full fringe effect. Smooth glide formula provides silky volume in one coat. Lashes are feathery soft to the touch. Women agreed: 91% saw intense & volumized lashes and 87% saw more beautiful lashes. +98% lengthening effect.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
To safeguard L'Oreal Purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
To safeguard L'Oreal Purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Health Facts: Phthalate-free, paraben-free, aluminum-free
Color Family: Black
Color Palette: Dark Tones
Suggested Age: Adult Use Only
Beauty Purpose: Volumizing, Lengthening
TCIN: 52117730
UPC: 071249343258
Item Number (DPCI): 052-04-0270
guest reviews
2019most helpful positive reviews
(would recommend)
5 out of 5 stars
Mrsdbr6 — 7 months ago
Ok I’m writing this review based off people complaining that it dries out. Yes it does dry up it seems after a few uses. However, I run it under hot water and poof it’s back to its original awesomeness. For the price, running my mascara under hot water is not an issue because the price is amazing an...see moreof the reviewer's review
Great high end dupe
(would recommend)
5 out of 5 stars
lustrous curly top — 1 year ago
This is a fantastic mascara. That can easily replace more expensive brands. The waterproof version stays on all day without flaking. It loads up the lashes quickly for a fully sexy look. It removes quickly with coconut oil.see moreof the reviewer's review
Best mascara I've used so far!!
(would recommend)
5 out of 5 stars
anon — 11 months ago
I got this yesterday and I love it!! I have short to medium length lashes and these volumize and lengthen them so much. I used to use the maybelline lash sensational mascara, which I love, but this mascara is much better.see moreof the reviewer's review
Love it!
(would recommend)
5 out of 5 stars
Alissa117 — 1 year ago
verified purchaser
Just got this today, and I love it so far! I use BTS and this is just as good and at a great price! Highly recommend!see moreof the reviewer's review
most helpful negative reviews
Does not deliver
(would not recommend)
1 out of 5 stars
RoLynn — 7 months ago
Not worth the money. It dries out fast in the tube even when closed tightly. I was excited to try this & was left disappointed from day one. Clumped & created spider legs of my lashes. I have tried many brands & tag labels of mascaras over the past short couple of months & have not found one yet tha...see moreof the reviewer's review
Stick to the classic Voluminous, my friends.
(would not recommend)
2 out of 5 stars
MrsFisher — 7 months ago
I regularly purchase the classic L'Oreal Voluminous mascara, so when I saw this new brush and formula added to the line I knew I had to try it out. It was decent the first two or so applications but immediately started to dry out and clump around the top of the tube, making my eyelashes look brittle...see moreof the reviewer's review
clump city
(would not recommend)
1 out of 5 stars
sherrycalh — 9 months ago
verified purchaser
very very very clumpy.... don't like it at allsee moreof the reviewer's review
review images
Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.