$3.74 sale price when purchased online
$4.99 list price
Target Online store #3991
About this item
Highlights
- Features iconic conicalshaped fiber brush
- Mascara provides length, volume, and a false lash effect
- Cruelty free
- Ophthalmologist tested
Description
Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement. Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you're heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.
May contain Beeswax.
May contain Beeswax.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .4 fl oz (US)
Awards: Allure Best of Beauty Awards
Features: Built-In Brush
TCIN: 81867824
UPC: 4250947516027
Item Number (DPCI): 052-03-8531
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
vegan - essence lash princess false lash effect mascara ingredients: aqua (water), paraffin, rhus verniciflua peel cera (rhus verniciflua peel wax), glyceryl stearate se, polybutene, butylene glycol, acacia senegal gum, oryza sativa (rice) bran wax, palmitic acid, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, sodium nitrate, disodium phosphate, sodium phosphate, polysorbate 60, potassium hydroxide, phenoxyethanol, potassium sorbate, sodium dehydroacetate, ci 77007 (ultramarines), ci 77499 (iron oxides).or / oder /ou / of / o non-vegan - essence lash princess false lash effect mascaraingredients: aqua (water), cera alba (beeswax), paraffin, glyceryl stearate, oryza sativa (rice) bran wax, butylene glycol, palmitic acid, acacia senegal gum, polybutene, copernicia cerifera cera (copernicia cerifera (carnauba) wax), aminomethyl propanol, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, dimethicone, polyester-4, ethylhexylglycerin, sodium nitrate, phenoxyethanol, potassium sorbate, ci 77499 (iron oxides).
Shipping details
Estimated ship dimensions: 4.9 inches length x 0.7 inches width x 0.2 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does it smudge on people who wear around eye moisturizer? Thanks.
submitted by sunshine - 4 years ago
A: I've not had that issue and I'm wearing moisturizer plus sunscreen under my eyes. I don't think you'll have any issues with this. I would suggest keeping a lash comb near by as it can go on clumpy a bit. Overall, really good for a budget mascara!
submitted byGTO Mama - 3 years agoA: Hi Summer! The essence Lash Princess False Lash Effect Mascara has a long lasting formula that leaves lashes free from flaking, fading or wear. Hope this helps :)
submitted byTarget Beauty Consulting - 4 years agoBrand expertA: it is super clumpy for me and I never wear any other makeup just mascara and it smudges for no reason and I never touch my eyes so idk what it is but yea
submitted byJordyn - 1 year ago
Q: Is this mascara considered a "tubular" mascara?
submitted by dianesalz - 15 days ago
A: No this is not a tubing mascara.
submitted byessence makeup team - 13 days agoBrand expert
Q: Is this mascara longwearing? I have oily skin and dont want it to rub off under my eyes.
submitted by targetlover - 1 year ago
A: Hi there! This is a great mascara for length and volume but does not specifically have a long wear claim. I would suggest the waterproof version of this as it does not budge!
submitted byessence makeup team - 1 year agoBrand expert
Q: my mascara came completely unsealed - no plastic wrapper. I have never seen mascaras to be sold this way- this seems entirely unhygenic. Is this hwo it was meant to be sold?
submitted by Cityofbrotherly - 2 years ago
A: We understand, especially at this time, that the topic of safety is at the top of your priority list. We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. We follow ALL U.S. guidelines in terms of product packaging, therefore, some of our products are sealed and some are not. We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.
submitted byessence makeup team - 2 years agoBrand expert
Q: My mascara arrive unwrapped. Is this okay?
submitted by Tracey - 3 years ago
A: Hi - we do not use secondary packaging on our products to keep the costs low so we can continue to provide you with quality products at amazing prices. All mascaras ordered through our third party retailers directly are safe and follow US guidelines in terms of packaging. Thank you for purchasing - we hope you love the mascara!
submitted byessence makeup team - 3 years agoBrand expert
Q: What is the best eye makeup remover to use with this (lotion, cream, etc.)? I have sensitive eyes and find this is still on after using my eye makeup remover. Thanks!
submitted by GTO Mama - 3 years ago
A: Hi GTO Mama! We would recommend trying a micellar water. Apply it first to a cotton pad or round, and then use to remove the mascara. They are typically very gentle and work well. hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: is this mascara water based?
submitted by chicagoh - 3 years ago
A: Yes, this mascara is water based with it being the first ingredient!
submitted byessence makeup team - 3 years agoBrand expert
Q: is this waterproof?
submitted by Scorpius24 - 4 years ago
A: this one is not waterproof but we do have a waterproof version. the waterproof version has blue accents on the packaging instead of the green accents on this one and should say waterproof at the end of the product title. hope that helps!
submitted byessence makeup team - 4 years agoBrand expert
Q: Why is this mascara sold unsealed. How can I know for sure that this was not used or tampered with?!
submitted by Ana - 5 days ago
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Summary of reviews
This mascara has garnered a lot of attention for its affordability and ability to enhance lashes with volume and length. Many guests appreciate its smooth application and the dramatic effect it provides, making it a favorite for everyday use. However, some have experienced issues with flaking and smudging, particularly after extended wear. Overall, it remains a popular choice for those seeking a budget-friendly option that delivers impressive results.
Generated by AI from the text of recent reviews (includes 0 incentivized reviews)
4.3 out of 5 stars with 2276 reviews
quality: 3.36 out of 5
easy to remove: 3.98 out of 5
value: 3.81 out of 5
easy to apply: 4.14 out of 5
long lasting: 3.38 out of 5
53% would recommend
350 recommendations
Not that good
2 out of 5 stars
Thumbs down graphic, would not recommend
Bad - 13 days ago
- Skin type: Dry, Normal
- Hair color: Black
- Skin concern: Sensitivity
- Eye color: Brown
- Skin tone: Medium
This was very dry and it shed’s a lot.
The best !
5 out of 5 stars
Thumbs up graphic, would recommend
Katie C - 14 days ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
I’ve tried so many expensive designer brands of mascara and this one beats them all ! Tom ford was my go to for years until I bought this on a whim while traveling. This mascara lasts all day, doesn’t have fallout and makes my natural lashes look long and thick
Booooo I'm not crying - it's this crappy mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
Crazy eyes - 22 days ago
- Skin tone: Light
- Eye color: Green
- Skin type: Normal
- Hair color: Brunette
This mascara makes me look like an emotional wreck no matter the situation. It smears so much and so badly on the top and bottom lids no matter what precautions you try to take. I do not recommend this mascara.
Very clumpy
1 out of 5 stars
Thumbs down graphic, would not recommend
Cheyenne - 23 days ago
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
Very clumpy and transfers to the top of my eyelid throughout the day
Reliable Mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
BunnyJ - 26 days ago, Verified purchaser
- Skin concern: Pores, Aging
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
I love this mascara. So affordable and easy to use . This brand has great mascaras but this is my favorite because of the brush . Highly recommend !
Clumps-wouldnt recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Mnmom - 1 month ago
- Eye color: Hazel
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
I do not get the hype with this mascara, it clumps SO BAD. I have nice eyelashes and this makes me look like I have 4 clumped eyelashes and it’s impossible to brush out. Super disappointed
Great mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Rach H - 1 month ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
I don't like that it is not individually packaged. I think the mascara runs the risk of being tampered. I prefer my mascara to be fully sealed. With that said, it's a great mascara. Easy to use and build up. It isn't too wet or too dry. It's perfect for my persnickety lashes that don't always hold a curl. I greatly appreciate the price point.
Clumps
2 out of 5 stars
Thumbs down graphic, would not recommend
Kimmi - 1 month ago, Verified purchaser
- Skin type: Dry
- Hair color: Black
- Skin tone: Medium
- Skin concern: Aging
Clumps! I’m trying mascara again after a year of false eyelashes. This mascara is so heavy, it weights my lashes down. Then flakes by evening. I had used this brand in the past, not sure if the formula changed.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Abby - 1 month ago
The best mascara I have used!
Best Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Katie - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Skin concern: Redness, Pores
- Hair color: Brunette
- Eye color: Brown
I have tried so many different mascaras before, and this one takes the top. It is super affordable and greatly lengthens my lashes. No fall out during the day and easy to take off. Last all day. I love this more than many of the expensive brands I have used in the past
YES YES YES
5 out of 5 stars
Thumbs up graphic, would recommend
- 1 month ago
- Hair color: Auburn
- Skin concern: Sun damage, Blackheads, Pores, Acne, Puffiness
- Skin type: Oily
- Skin tone: Light
- Eye color: Blue
Amazing I absolutely love this brand every product of mascara I use from this brand makes my eyes pop!!
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Jenny - 1 month ago, Verified purchaser
This mascara is great for the price. It adds volume and doesn't flake..
My holy grail mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
Staceymom - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
- Eye color: Brown
- Skin concern: Uneven skin tone
Hands down my absolute favorite drug store mascara! I’ve tried so many inexpensive and expensive brands, and always come back to this one. It doesn’t clump, it goes on smooth, and it doesn’t irritate my eyes. You can’t beat it for the price!
melty melts but only in hot temperatures
4 out of 5 stars
Thumbs up graphic, would recommend
fifi - 2 months ago
- Skin type: Combination
- Eye color: Brown
- Hair color: Blonde
- Skin tone: Light
I LOVE THIS MASCARA!!! but i went to mexico and left it in my bag and it melted… but its still good
Zero stars
1 out of 5 stars
Thumbs down graphic, would not recommend
Tornado Allie - 2 months ago, Verified purchaser
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
Clumps in a bottle ! I have decently full lashes and was just looking to add a little length. This mascara made them clump so badly that I couldn’t even comb it out with a spoolie. And it was a nightmare to remove.
Love this mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Beedoo - 2 months ago, Verified purchaser
- Hair color: Brunette
- Skin type: Dry
- Skin concern: Dark circles
- Skin tone: Light
- Eye color: Brown
Easy application, didn't have to use a ton of product to get the desired effect. It gave my lashes so much volume & it's a steal for $5
Not usable
1 out of 5 stars
Thumbs down graphic, would not recommend
G - 2 months ago, Verified purchaser
No matter what I do, this mascara smudges constantly.
Raccoon eyes
2 out of 5 stars
Thumbs down graphic, would not recommend
Rai - 2 months ago, Verified purchaser
It looks great, but gave me raccoon eyes in a couple of hours. I also tried the waterproof variety and the same thing happened
Good , pretty
3 out of 5 stars
Saidy 22 - 2 months ago
originally posted on Cosnova Essence US
I love this mascara but I don’t use it very often. I usually use their waterproof one. But when I have used this one it is very good.
Flaky
1 out of 5 stars
Thumbs down graphic, would not recommend
KJ - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
Very flaky and I don’t usually have that issue with mascara.