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essence Lash Princess False Lash Effect Waterproof Mascara - 0.4 fl oz
$4.99
In Stock
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At a glance
Sponsored
About this item
Highlights
- Waterproof mascara formula
- Free from smudging or flaking
- Features iconic conicalshaped fiber wand
- Mascara provides length, volume, and a false lash effect
- Cruelty free
- Ophthalmologist tested
Description
Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara Waterproof.This mascara is perfect for the go-getters who are always on the move. Whether you're taking a dip in the pool or working up a sweat, this waterproof formula ensures your lashes never have to worry about smudging or flaking! The iconic conical-shaped fiber brush is specially designed to provide length, volume, and the perfect false lash effect!
Suggested Age: 13 Years and Up
Health Facts: Vegan, Paraben-Free, No Fragrance Added, Alcohol-Free
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing
Net weight: .4 fl oz (US)
Features: Ophthalmologist Tested, Built-In Brush, Waterproof
TCIN: 81867828
UPC: 4059729207241
Item Number (DPCI): 052-03-9663
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, cera microcristallina (microcrystalline wax), aqua (water), vp/eicosene copolymer, euphorbia cerifera (candelilla) wax, trimethylsiloxysilicate, talc, copernicia cerifera (carnauba) wax, disteardimonium hectorite, propylene glycol, silica, sorbitan isostearate, panthenol, simmondsia chinensis (jojoba) seed oil, tocopherol, propylene carbonate, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, phenoxyethanol, potassium sorbate, ci 77499 (iron oxides).
Shipping details
Estimated ship dimensions: 0.71 inches length x 0.95 inches width x 5.2 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Hey i wanna know if this Mascara is worth it and actually waterproof? Like if you go swimming will it wear off and leave marks?
submitted by Madison - 3 years ago
A: I've been using this mascara for a while and it's so waterproof that it's almost hard to wash off! it's my favorite mascara and is worth more than its low price. 10/10 would recommend its AMAZING!!!
submitted bymakeupguru74 - 3 years agoA: Hi - all of the feedback we receive about this product is that it actually stays on almost too well - even when trying to wash it off. We're already working on a special remover for it based on that feedback. Hope that helps!
submitted byessence makeup team - 3 years agoBrand expert
Q: Do these come with any kind of saftey seal only asking because mine did not!
submitted by Kay - 3 years ago
A: I just picked up an order today with this item and was concerned there was no safety seal. Individuals sometimes "test" products in-store - these should be sealed to ensure no contamination.
submitted byAnnieM - 2 years agoA: Hi there! This particular product is not sealed. We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not. We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. Thank you!
submitted byessence makeup team - 3 years agoBrand expert
Q: What is the color? Thank You
submitted by Patricia - 5 years ago
A: this is black mascara
submitted byessence makeup team - 5 years agoBrand expertA: Hi Patricia! This mascara is black. Hope this helps!
submitted byTarget Beauty Consulting - 5 years agoBrand expert
Q: Is this product vegan and cruelty-free?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the mascara is vegan and cruelty-free, aligning with ethical beauty standards.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this mascara suitable for sensitive eyes?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, it is ophthalmologist tested, making it suitable for sensitive eyes.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What type of brush does this mascara feature?
submitted by AI Shopping Assistant - 2 months ago
A: It features an iconic conical-shaped fiber wand designed for optimal application.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the main benefit of this mascara?
submitted by AI Shopping Assistant - 2 months ago
A: This mascara provides length, volume, and a false lash effect while being waterproof.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What age group is this mascara recommended for?
submitted by AI Shopping Assistant - 2 months ago
A: This mascara is suggested for individuals aged 13 years and up.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is it sticky?? I don’t like when my bottom lashes stick to my top lashes. Thanks.
submitted by Blonde Barbie - 1 year ago
A: No, this mascara is not sticky!
submitted byessence makeup team - 11 months agoBrand expert
Q: Is this item gluten free?
submitted by Cathy - 2 years ago
A: Hi There! This product does not have a Gluten-Free claim. Thanks!
submitted byessence makeup team - 2 years agoBrand expert
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Guests are saying
This mascara has garnered a mix of enthusiastic and critical feedback from guests. Many appreciate its ability to lengthen and define lashes, with some noting it as a great value for the price. However, concerns about clumping, smudging, and irritation have been raised. Guests enjoy its waterproof claims, but experiences vary, with some finding it less effective in that regard. Overall, it remains a popular choice for those seeking an affordable mascara that delivers impressive results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1238 reviews
easy to apply: 4.2 out of 5
easy to remove: 3.34 out of 5
long lasting: 3.44 out of 5
quality: 3.31 out of 5
value: 3.72 out of 5
53% would recommend
145 recommendations
4 out of 5 stars
11 November, 2025Verified purchase
- Hair color: Brunette
- Skin type: Dry
- Eye color: Green
- Skin concern: Dullness, Aging, Sun damage, Sensitivity
- Skin tone: Light
(no review title)
[This review was collected as part of a promotion.] For the price, this is a good waterproof mascara. Because it’s well, waterproof. The bad is that it’s very very clumpy.
5 out of 5 stars
11 November, 2025Verified purchase
(no review title)
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
(no review title)
After 20+ years of using a specific Cover Girl and finding out they discontinued the item I had to now find a good replacement.. This mascara is it.. Its a close comparison to what I was using and I wont look any farther at any others. Best part is its cruelity free and budget friendly.
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
- Eye color: Hazel
- Skin tone: Medium
- Hair color: Blonde
- Skin type: Normal
- Skin concern: Sensitivity
Great mascara
Great waterproof mascara. Better than the very expensive brands. Tube lasts a long time.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 November, 2025Verified purchase
- Skin concern: Redness, Dullness, Puffiness
- Skin tone: Medium
- Skin type: Normal
never again
+1 star for price. +1 star for design. -1 star because this is the flakiest mascara i have ever hurt my eyes with -1 star because it clumps -1 star because the flakes that fall all over your face are sometimes so tiny they blatantly clog your pores with visible chalky dots. i don't have that infatuation with applying faux freckles - i will never buy this again
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Dark circles, Sun damage, Uneven skin tone
Best bang for your buck
I have tried all of the high end mascaras and this in my opinion better than any of them
1 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
Waste of money
Goes on well enough but smears immediately and continues to do so all day. Not even close to waterproof.
1 out of 5 stars
7 October, 2025
originally posted on Cosnova Essence US
Not for me!
This mascara is not at all what I would normally wear. I know it's waterproof but it's almost impossible to get off. In addition, it doesn't lengthen my lashes like other products by Essence.
1 reply from Customer Service team - 1 month ago
Hi there, we are so sorry to hear that you did not have the best experience with this product. Sometimes our skin can react to different products! We think that maybe this product does not suit your skin type the best! We appreciate all customer feedback, and we will take this into consideration for the future!
1 out of 5 stars
4 October, 2025Verified purchase
Mascara
Don’t buy bad ingredients smears at the end of the day even tho it’s says waterproof
1 out of 5 stars
Thumbs down graphic, would not recommend
25 September, 2025
Wanna look like a Pro Boxer?
This mascara does a FANTASTIC job on separating lashes and the length is IMPRESSIVE! HOWEVER!!!!! Within a couple hours it's completely smudged under my eyes. Even if I do just the top lashes! I only wear eye concealer under my eyes, mascara and eyebrow tint for my entire face. And this ruins it, every. single. time. I've tried with concealer, different concealers, and even none at all. I don't rub my eyes or touch them at all. I've worn it a dozen times. And it smudges every time. $5 is a great deal. Especially if you're going for the "Fresh out of a fight" look. This is a hard pass.
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2025Verified purchase
- Eye color: Hazel
- Skin concern: Dullness, Sensitivity
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
Really Waterproof
I cried for 25 minutes and the mascara did not budge !! 10/10 ⭐️
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
- Skin concern: Uneven skin tone, Redness
- Skin type: Combination
- Skin tone: Medium
My favorite mascara!
I love this mascara! It makes my lashes look long and does not run down my face when I am sweaty .
1 out of 5 stars
Thumbs down graphic, would not recommend
29 August, 2025Verified purchase
- Skin type: Normal
- Skin tone: Light
Caution
My eyelashes started falling out after using this. Definitely DO NOT recommend.
2 out of 5 stars
Thumbs down graphic, would not recommend
25 August, 2025
I dont really like it.
It is very clummy and it gets everywhere. It makes u have a raccoon eye so I will not be buy again. It's just very messy.
5 out of 5 stars
24 August, 2025Verified purchase
- Hair color: Brunette
- Skin concern: Blackheads
- Skin type: Dry
- Skin tone: Light
- Eye color: Brown
Nice!
Beautiful mascara makes my lashes long
1 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Hair color: Blonde
- Eye color: Blue
The worst
Awful mascara. Not waterproof at all and gives you racoon eyes
2 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2025Verified purchase
- Hair color: Brunette
- Skin type: Normal
- Eye color: Green
- Skin tone: Light
Not a fan
By before mid day my mascara is on my lower eyelids. It goes on okay-but does not last. The price matches the quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2025Verified purchase
- Eye color: Blue
- Hair color: Red
- Skin concern: Aging
- Skin type: Dry
- Skin tone: Light
Do not buy
It smeared so bad today the mascara wa in my eye brows.
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
Best waterproof I've found!
I recently tried 3 waterproof mascaras off of a "Best of" list looking for one that was actually waterproof, and essence Lash Princess False Lash Effect Waterproof Mascara was my winner. The other 2 left me with racoon eyes in the moderate humidity of PA. This one seems to stay put...maybe some would say too well. Just use a little micellar water, though, and it comes right off. I'd rather have my mascara stay on when it's supposed to and take a little more effort to remove it when I'm ready. You also can't beat the price. If you're considering this, go for it. And if you find a better one at a similar pricepoint, let me know!
5 out of 5 stars
29 July, 2025Verified purchase
- Hair color: Blonde
- Eye color: Hazel
- Skin type: Combination
- Skin tone: Light
- Skin concern: Acne, Uneven skin tone
Amazing!
I love this stuff!! Such a great price for mascara, plus it works wonders. I went on a 5 mile hike and was dripping sweat, then it downpoured on us for awhile and I was soaked. Not once did my mascara even budge!! No raccoon eyes over here lol. This stuff truly passed the test