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essence Lash Princess False Lash Effect Waterproof Mascara - 0.4 fl oz: Paraben-Free, Vegan, Alcohol-Free - 2 of 4essence Lash Princess False Lash Effect Waterproof Mascara - 0.4 fl oz: Paraben-Free, Vegan, Alcohol-Free - 3 of 4essence Lash Princess False Lash Effect Waterproof Mascara - 0.4 fl oz: Paraben-Free, Vegan, Alcohol-Free - 4 of 4
essence Lash Princess False Lash Effect Waterproof Mascara - 0.4 fl oz: Paraben-Free, Vegan, Alcohol-Free - 1 of 4

essence Lash Princess False Lash Effect Waterproof Mascara - 0.4 fl oz: Paraben-Free, Vegan, Alcohol-Free

9 Questions
$4.99

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At a glance

About this item

Highlights

  • Waterproof mascara formula
  • Free from smudging or flaking
  • Features iconic conicalshaped fiber wand
  • Mascara provides length, volume, and a false lash effect
  • Cruelty free
  • Ophthalmologist tested

Description

Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara Waterproof.This mascara is perfect for the go-getters who are always on the move. Whether you're taking a dip in the pool or working up a sweat, this waterproof formula ensures your lashes never have to worry about smudging or flaking! The iconic conical-shaped fiber brush is specially designed to provide length, volume, and the perfect false lash effect!
Suggested Age: 13 Years and Up
Health Facts: Vegan, Paraben-Free, No Fragrance Added, Alcohol-Free
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing
Features: Ophthalmologist Tested, Built-In Brush, Waterproof
TCIN: 81867828
UPC: 4059729207241
Item Number (DPCI): 052-03-9663
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, cera microcristallina (microcrystalline wax), aqua (water), vp/eicosene copolymer, euphorbia cerifera (candelilla) wax, trimethylsiloxysilicate, talc, copernicia cerifera (carnauba) wax, disteardimonium hectorite, propylene glycol, silica, sorbitan isostearate, panthenol, simmondsia chinensis (jojoba) seed oil, tocopherol, propylene carbonate, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, phenoxyethanol, potassium sorbate, ci 77499 (iron oxides).

Shipping details

Estimated ship dimensions: 0.71 inches length x 0.95 inches width x 5.2 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hey i wanna know if this Mascara is worth it and actually waterproof? Like if you go swimming will it wear off and leave marks?

submitted by Madison - 4 years ago
  • A: I've been using this mascara for a while and it's so waterproof that it's almost hard to wash off! it's my favorite mascara and is worth more than its low price. 10/10 would recommend its AMAZING!!!

    submitted bymakeupguru74 - 4 years ago
  • A: Hi - all of the feedback we receive about this product is that it actually stays on almost too well - even when trying to wash it off. We're already working on a special remover for it based on that feedback. Hope that helps!

    submitted byessence makeup team - 4 years ago
    Brand expert

Q: Do these come with any kind of saftey seal only asking because mine did not!

submitted by Kay - 4 years ago
  • A: I just picked up an order today with this item and was concerned there was no safety seal. Individuals sometimes "test" products in-store - these should be sealed to ensure no contamination.

    submitted byAnnieM - 2 years ago
  • A: Hi there! This particular product is not sealed. We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not. We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. Thank you!

    submitted byessence makeup team - 4 years ago
    Brand expert

Q: What is the color? Thank You

submitted by Patricia - 5 years ago
  • A: this is black mascara

    submitted byessence makeup team - 5 years ago
    Brand expert
  • A: Hi Patricia! This mascara is black. Hope this helps!

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: does this mascara help hold a curl all day?

submitted by mila - 2 months ago
  • A: This mascara focuses on length and volume if you'd like a curl and volume we suggest trying our lash princess volume mascara.

    submitted byessence makeup team - 2 months ago
    Brand expert

Q: Is this mascara smudge poof?

submitted by Sophia - 3 months ago
  • A: Yes, this mascara is smudge proof.

    submitted byessence makeup team - 3 months ago
    Brand expert

Q: Dose it come off with miceller,water?

submitted by Maria - 3 months ago
  • A: Yes, the mascara can be removed with a micellar water or makeup removing oil. We suggest our Lash Princess Waterproof Eye Make-Up Remover to remove it with.

    submitted byessence makeup team - 3 months ago
    Brand expert

Q: Is it sticky?? I don’t like when my bottom lashes stick to my top lashes. Thanks.

submitted by Blonde Barbie - 2 years ago
  • A: No, this mascara is not sticky!

    submitted byessence makeup team - 2 years ago
    Brand expert

Q: Is this item gluten free?

submitted by Cathy - 3 years ago
  • A: Hi There! This product does not have a Gluten-Free claim. Thanks!

    submitted byessence makeup team - 3 years ago
    Brand expert

Q: Does it smudge on people who wear around eye moisturizer?

submitted by sunshine - 5 years ago
  • A: Hi Summer! The essence Lash Princess False Lash Effect Mascara has a long lasting formula that leaves lashes free from flaking, fading or wear. Hope this helps :)

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This mascara has garnered a mix of enthusiastic and critical feedback from guests. Many appreciate its waterproof formula, which holds up well during activities like swimming and sweating, while also providing impressive length and volume. However, some guests have experienced issues with smudging, clumping, and difficulty in removal. Overall, it offers great value for the price, making it a popular choice for those seeking an affordable yet effective mascara.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 1430 reviews
    easy to apply: 4.21 out of 5
    easy to remove: 3.38 out of 5
    long lasting: 3.45 out of 5
    quality: 3.36 out of 5
    value: 3.75 out of 5
    52% would recommend
    177 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 September, 2026Verified purchase

    Mascara lengthens lashes!

    Great value for a Supreme product! My granddaughter shared this product information with me. I was paying 3 times the cost for another type of mascara.
    Janet
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 September, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination, Normal
    • Hair color: Brunette
    • Eye color: Brown

    (no review title)

    makes lashes long, no clumps
    Celeste13
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    22 August, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Acne, Blackheads, Redness, Dark circles
    • Hair color: Brunette
    • Eye color: Brown

    (no review title)

    AMAZING!! 5 stars for the results. It is awesome until you gave to take it off... a nightmare, micellar water would be go too, my face cleasner doesn't work, micellar helps.
    easy to apply: 5 out of 5
    easy to remove: 2 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 August, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Light
    • Skin concern: Sensitivity
    • Hair color: Blonde

    (no review title)

    Bought it for a friend. She loves it!
    G kids
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    27 July, 2026Verified purchase
    • Skin concern: Dark circles
    • Hair color: Brunette
    • Skin type: Normal
    • Eye color: Brown
    • Skin tone: Light

    (no review title)

    It’s a nice mascara and definitely doesn’t come off when you go swimming, I just feel like it starts clumping together a bit, but overall I think it’s pretty good product.
    Cristina
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 July, 2026Verified purchase

    My go to mascara

    Has become my favorite mascara, goes on smooth and is great for adding length and fullness. Best part is the price! No need for super expensive mascara.
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 July, 2026Verified purchase
    • Eye color: Brown
    • Skin concern: Dullness, Sensitivity, Dark circles
    • Skin tone: Medium
    • Skin type: Normal
    • Hair color: Brunette

    Its a skip.

    This mascara is truly awful. I’m shocked at all the positive reviews. The wand is too long and the product is too wet which means it gets everywhere! It also runs like crazy for it being “waterproof.” I would not repurchase or recommend anyone buy it.
    Emilycee
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 July, 2026Verified purchase
    • Eye color: Brown
    • Skin type: Normal
    • Hair color: Black
    • Skin tone: Medium

    Not worth it

    Honestly one of the worst mascaras I’ve ever used. The fall out was terrible and I would have raccoon eyes after one hour of wear with this on. If I wanted it to last I would need to use a clear mascara first before this one. Definitely do not recommend!
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 June, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Combination
    • Skin concern: Sun damage, Dark circles, Acne, Uneven skin tone, Aging
    • Eye color: Hazel

    Shocked at how good this is!

    I never leave reviews, but because I’m on a make up kick and am trying 537546 diff products. This one is just like a high end waterproof mascara but a literal fraction of the price. It gives you volume - length - and waterproofness. If your gesturing go buy bc of the lack of brand name, don’t. Super happy I took the risk!
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 June, 2026Verified purchase

    Perfect mascara and great price.

    Perfect mascara for me. Waterproof is essential.
    Satisfied
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    19 June, 2026
    originally posted on Cosnova Essence US
    Image

    Dissapointed

    I actually like the volume this waterproof mascara makes my eyes look. But there is one problem, if I put it on my bottom lashes under my eyes smudge. Even if I don't put it under my eyes and only on my top lashes by the end of the day I have raccoon eyes. So to say the least I am dissapointed.
    1 reply from Customer Service team - 3 months ago
    Thank you for sharing your feedback with us. We're happy to hear you loved the volume that our Lash Princess False Lash Effect Mascara Waterproof gave your lashes. We're sorry to hear, however, that you experienced smudging throughout the day. We understand how disappointing that can be, especially with a waterproof formula. We'd love to hear more about your feedback, please email us at hello@essencemakeup.com.
    babycakes
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 June, 2026Verified purchase

    maybe when I was 14

    I was sold with the reviews but this was awful for me. This is the type of mascara I used when I was young. The packaging is cute and I like the rubberized handle. I tried one coat and it didn't adhere well but was dry and flaky from the beginning. I ended up with 3 coats. My lashes were dry and it had all flaked off by the end of day. I immediately went back to the higher priced but reliable brand that I love.
    CFranklin
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 June, 2026Verified purchase
    • Skin type: Oily
    • Skin tone: Light

    Buy if you want to look like a racoon

    I rarely write reviews but this needs one. I’ve never had a mascara that smudges within 20 minutes after application. I put this on as my last step before going to a wedding and the mascara smudge all under my eyes before I even left, then continued to smudge all throughout the occasion so I looked like a raccoon. I’ve never tried any Essence mascara before but after this experience I won’t be buying any again.
    long lasting: 1 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    6 June, 2026Verified purchase
    • Eye color: Hazel
    • Skin type: Normal
    • Hair color: Blonde
    • Skin tone: Light

    Dont Buy

    Horrible fall out I look like a raccoon Always cleaning up under my eyes Only way I can use it is if I clean the wand with a tissue than apply a very thin layer Very disappointing
    Did you find this review helpful?
    2 out of 5 stars
    1 June, 2026Verified purchase

    (no review title)

    flakes / smears
    Monica
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 May, 2026Verified purchase

    (no review title)

    This mascara is suprisingly good. Lash lengthening and waterproof. My new go to!
    Vanessa
    easy to apply: 5 out of 5
    easy to remove: 2 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    25 May, 2026Verified purchase
    • Eye color: Green
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Acne
    • Hair color: Brunette

    (no review title)

    super clumpy formula
    Lyn
    easy to apply: 2 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 May, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Redness, Sensitivity, Uneven skin tone
    • Hair color: Brunette
    • Eye color: Blue

    (no review title)

    Can't beat it for the price! It builds up my lashes better than other mascaras I've spent triple the money on.
    jellybean81
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 April, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Normal

    So clumpy!

    This mascara is so clumpy and difficult to work with! Would not recommend!
    Kelscat
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 April, 2026Verified purchase

    (no review title)

    Poor quality
    Monica
    1 guest found this review helpful. Did you?

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