GroceryClothing, Shoes & AccessoriesHomeOutdoor Living & GardenFurnitureKitchen & DiningElectronicsVideo GamesToysSports & OutdoorsMovies, Music & BooksBabyHousehold EssentialsBeautyUlta Beauty at TargetPersonal CareHealthPetsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesLuggageGift IdeasGift CardsCharacter ShopBlack-Owned or Founded Brands at TargetTarget OpticalClearanceTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Maybelline Volum' Express The Colossal Mascara

Maybelline Volum' Express The Colossal Mascara - image 1 of 4
Maybelline Volum' Express The Colossal Mascara - image 2 of 4
Maybelline Volum' Express The Colossal Mascara - image 3 of 4
Maybelline Volum' Express The Colossal Mascara - image 4 of 4
Maybelline Volum' Express The Colossal Mascara - image 1 of 4
$6.39 sale price when purchased online
$7.99 list price

About this item

Highlights

  • Volumizing Mascara: Unleash powerful root-to-tip lash volume in power colors for bold lash impact! The no-clump plumping washable mascara formula infused with collagen delivers 9 times the volume in just one coat
  • Plumping Mascara Mega Brush: The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers dramatic volume. Ophthalmologist tested & suitable for contact lens wearers
  • Your Perfect Lash Look: Find your perfect lash look with our mascara. If it’s longer lashes you crave or the appearance of thicker eyelashes, there’s an iconic brand of mascara by Maybelline for you
  • It's All In The Eyes: The possibilities are endless with our eyeshadow and eyeshadow primers, eyeliner, brow makeup, and mascara collections designed to transform your look in the blink of an eye
  • Create Any Look: Our foundations, bb creams, concealers & highlighters create a perfect canvas. Make eye looks with eyeshadows, brow pencils & eyeliners, & perfect your pout with lipsticks & lip balms

Description

Big, bold, and fast enough to take on NYC, this clump-free washable mascara delivers 9x times the volume in just one coat! Lashes look thicker and more voluminous thanks to the iconic Mega Brush and plumping mascara formula, infused with 2x the collagen. Ophthalmologist tested and suitable for contact lens wearers.
Step 1: Sweep the Mega Brush from the root-to-tip of lashes to create instant volume. Step 2: Try not to let the mascara dry in between coats. Step 3: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Contains Micellar Water, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .31 fl oz (US)
Features: Non-Clumping, Opthamologist Tested
TCIN: 12053864
UPC: 041554050899
Item Number (DPCI): 052-07-0200
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g684810, aqua/water, paraffin, potassium cetyl phosphate, cera alba/beeswax, copernicia cerifera cera/carnauba wax, acacia senegal gum, glycerin, cetyl alcohol, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, phenethyl alcohol, sodium polymethacrylate, hydrogenated jojoba oil, hydrogenated palm oil, simethicone, polyquaternium-10, disodium edta, propylene glycol, panthenol, silica, soluble collagen, bht, trisodium edta, potassium sorbate, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/cromium oxide greens, ci 77510/ferric ferrocyanide], f.i.l.# d229077/2

Shipping details

Estimated ship dimensions: 5.55 inches length x 2.7 inches width x 1.07 inches height
Estimated ship weight: 0.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.3 out of 5 stars with 2040 reviews
63% would recommend
131 recommendations
easy to apply: 4.32 out of 5
value: 3.87 out of 5
easy to remove: 4.19 out of 5
long lasting: 3.95 out of 5
quality: 3.7 out of 5

Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Skin concern:
    Acne,
    Cuticles,
    Pores,
    Sensitivity,
    Cellulite
  • Hair color:
    Brunette
  • Eye color:
    Hazel
  • Big lashes!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sc - 4 days ago, Verified purchaser
    This is favorite mascara. Definitely makes your lashes pop
    Did you find this review helpful?

    Great maacara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Dblomommy - 8 days ago
    This makes my lashes look so long and full of volume!! This has to be one of the best mascaras out there!! Works like a charm! And good price range!!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Brunette
  • Eye color:
    Hazel
  • Skin tone:
    Light
  • Skin concern:
    Redness
  • Skin type:
    Combination
  • Colortastic!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Tray - 20 days ago, Verified purchaser
    Love the color. Easy to apply and clean.
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin concern:
    Redness
  • Eye color:
    Blue
  • Skin tone:
    Medium
  • Hair color:
    Brunette
  • Skin type:
    Oily
  • Love

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Me loves - 1 month ago
    This mascara helped my lashes a lot and it just gives you great volume. It’s super easy to use. I am so repurchasing.
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    quality: 4 out of 5
    easy to remove: 4 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Brunette
  • Skin type:
    Normal
  • Skin tone:
    Light
  • Eye color:
    Hazel
  • The BEST!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ashley - 1 month ago, Verified purchaser
    The absolute BEST mascara!!! The waterproof is truly waterproof too!!!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Skin concern:
    Aging
  • Hair color:
    Brunette
  • Eye color:
    Green
  • Always great

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MJD - 1 month ago, Verified purchaser
    I’ve always liked Maybeline mascara. It’s the only one I will use.
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    1 guest found this review helpful. Did you?

    Not the same anymore

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Tee - 2 months ago
    I was a loyal customer since they released this colossal mascara , however recently somethings different the formula is not the same at all. Very disappointed.
    1 reply from Maybelline Consumer Care team - 2 months ago
    Hi there! Thank you for your feedback on the Volum' Express The Colossal Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 3 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    easy to remove: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Not for sensitive eyes

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Gabby - 2 months ago, Verified purchaser
    I used this mascara for months until I got the worst allergic reaction out of nowhere. I removed all my face products and slowly reintroduced them until realizing this was the culprit. Multiple eye doctor visits and medications for months until it cleared up. Not sure what they did to the formula but it’s awful now.
    1 reply from Maybelline Consumer Care team - 2 months ago
    Hi there, Gabby! We are sorry to hear about the experience you had with our Volum' Express The Colossal Mascara. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance and provide the reference #31469525. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
    1 guest found this review helpful. Did you?

    Nope

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Michele - 2 months ago, Verified purchaser
    This mascara is not good. It's Clumpy right out of the tube. Cleaned the brush and tried again. A little better but really shouldnt need to do that every time. At the end of the day it was flaky and and very difficult to get all the way off my lashes and under eye.
    1 reply from Maybelline Consumer Care team - 2 months ago
    Hi there. We are so sorry to hear you were disappointed with your experience with the Volum' Express Colossal Mascara. We appreciate you sharing these comments for our product developments teams consideration. We would like to recommend trying the Falsies Surreal Extensions Waterproof Mascara. Its formula is clump-resistant as well as smudge-, flake- and smear-resistant: https://tinyurl.com/26445fua. We hope you will try it out!
    Did you find this review helpful?

    Personal info

  • Hair color:
    Black
  • Skin concern:
    Dark circles,
    Acne,
    Aging,
    Redness,
    Dullness,
    Sensitivity,
    Blackheads
  • Skin type:
    Combination
  • Skin tone:
    Light
  • Eye color:
    Brown
  • Great daily wear

    4 out of 5 stars
    Thumbs up graphic, would recommend
    MamaTbear - 2 months ago, Verified purchaser
    Light weight formula, doesn’t flake or clump. Cleans easily
    long lasting: 4 out of 5
    quality: 4 out of 5
    easy to apply: 5 out of 5
    value: 4 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?

    Strong perfume smell

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Asun - 3 months ago, Verified purchaser
    This has a perfume scent added to it, for some reason, and I must be allergic to it because every time I wear it my eyes start to water. Unfortunately because of that it’s unwearable.
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hi there! Thank you for your feedback on the Volum' Express The Colossal Mascara,in the 232 Glam Brow shade. We are sorry to hear about your experience and we would like to speak to you directly. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET. We look forward to speaking to you.
    Did you find this review helpful?

    The best

    5 out of 5 stars
    Thumbs up graphic, would recommend
    jokrause2020 - 3 months ago
    This mascara had been a favorite of mine for years. The brush is amazing it doesn't clump up. It gives me the length and volume I look for. I always have a tube in my make up basket.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?

    Poor service

    5 out of 5 stars
    Thumbs down graphic, would not recommend
    Julz - 4 months ago, Verified purchaser
    I love the mascara but come on target! This is delivery is not acceptable. I will not use an open item thrown in a box and shipped
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    easy to apply: 1 out of 5
    3 guests found this review helpful. Did you?

    Volumeee

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kiwi - 4 months ago, Verified purchaser
    There was the perfect amount of Volume as described!
    quality: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Brown
  • Skin tone:
    Light
  • Skin type:
    Dry
  • Hair color:
    Brunette
  • Skin concern:
    Sensitivity
  • Amazing!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lyla - 4 months ago, Verified purchaser
    I love this mascara! It holds my lashes up all day with only one coat, doesn’t smudge, and is very easy to remove.
    easy to apply: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Strong Smell

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    LM - 4 months ago, Verified purchaser
    This mascara works fine, but if you are sensitive to smells then be aware that it has a very strong chemical scent. It is noticiable throughout the day and has given me a headache each time I tried to wear the mascara.
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hi there! Thank you for your feedback on the Volum' Express The Colossal Washable Mascara, in the 231 Classic Black shade. We would like to speak to you directly about this, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm EST. We look forward to speaking to you.
    1 guest found this review helpful. Did you?

    Warning!

    1 out of 5 stars
    Lnescu - 4 months ago
    originally posted on maybelline.com
    I have only used this brand of mascara, but I decided to buy a new one. Which was this specific product. Well... First ever, allergic reaction. My upper and lower eyelids are still swollen.........
    1 reply from Consumer Care Center team - 4 months ago
    Hello there! We are sorry to hear about the experience you had with The Colossal. We want to assist you in the best way we can. For us to do so, please call our toll-free guideline at 800-944-0730 and provide the advisor answering your call with the reference number at the end of this message. It would be helpful if you have the product available when you call. 30651845
    2 guests found this review helpful. Did you?

    The Best for Creating Thick, Long Lashes!!

    5 out of 5 stars
    Elle22 - 4 months ago
    originally posted on maybelline.com
    Best, beautiful, rich mascara ever!!! It makes the lashes long and thick!!! I do have fairly long and thick lashes to start with but this makes them much fuller and extends them. Been using this for years!!! I will never use another type of waterproof mascara.
    1 reply from Consumer Care Center team - 4 months ago
    Hi there! We appreciate you sharing your thoughts regarding Maybelline New York Volum' Express The Colossal Mascara. We are glad you like the product! Your comments will be shared with the team. Thank you for sharing your thoughts!
    1 guest found this review helpful. Did you?

    Clumps

    1 out of 5 stars
    TeriG - 5 months ago
    originally posted on Maybelline.ca
    First application it did nothing but clump. Looks horrible. I’ve been a faithful Maybelline Great Lash mascara user for over 10 years and thought I’d try something new. Sorry I did.
    1 reply from Customer Care team - 5 months ago
    Hi! We are sorry to hear about your experience regarding our Volum Express. Our Live Beauty Agent will be able to assist you on this matter!
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Mascara

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    J - 5 months ago, Verified purchaser
    Doesn’t work well at all for me. I feel like I have to use so much more mascara than normal with this one, very clumpy too
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    easy to apply: 3 out of 5
    easy to remove: 3 out of 5
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based Ads