$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Double collagen formula wraps each lash from root to tip for colossal impact!
- Brush fills out lashes for a pumped up look, with 12X the volume
- Washable formula
- Easily remove mascara with Maybelline Eye Makeup Remover
Description
Lashes get amplified! The double collagen formula wraps each lash from root to tip for colossal impact, while Maybelline’s biggest brush fills out lashes for a pumped up look. Ophthalmologist tested. Suitable for contact lens wearers.
Step 1. Draw the Pumped Up! Colossal brush from root to tip of lashes for instant volume. Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1. Draw the Pumped Up! Colossal brush from root to tip of lashes for instant volume. Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 10 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Sulfate-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .33 fl oz (US)
Features: High Pigment Density, Built-In Brush, Non-Flaking
TCIN: 15084439
UPC: 041554409291
Item Number (DPCI): 052-07-1596
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.47 inches length x 9.02 inches width x 1.73 inches height
Estimated ship weight: 0.077 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I buy this mascrara all the time an it dries out so quickly every 2 weeks i am buying this why
submitted by Roaddog2802 - 5 years ago
A: Hi there! We can understand how frustrating it can be when a product does not perform as you expected. For an alternative we recommend to try Snapscara Waterproof Mascara which delivers clump-free volume in an instant. This easy on, easy off wax-free mascara formula goes on smooth for defined volume that wears all day, but removes easily with no mess. We hope this recommendation is helpful!
submitted byMaybelline Consumer Care - 5 years agoBrand expert
Q: Whats the difference between the glam black and the classic black?
submitted by Miriam - 7 years ago
A: Hi Miriam! Glam Black is going to be a bit deeper than classic black. We hope this clears up any questions!
submitted byMaybelline Consumer Care - 7 years agoBrand expert
Frequently bought together
$14.00
$5 Target GiftCard with $30 select beauty items purchase
4.5 out of 5 stars with 969 ratings
Guests also viewed
$7.99
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 2336 ratings
$7.98
reg $9.39 Clearance
$5 Target GiftCard with $30 select beauty items purchase
4.4 out of 5 stars with 4049 ratings
$8.39 - $9.99
$5 Target GiftCard with $30 select beauty items purchase
4.5 out of 5 stars with 18414 ratings
$7.99
$5 Target GiftCard with $30 select beauty items purchase
4.1 out of 5 stars with 494 ratings
$8.99
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 2223 ratings
Discover more options
$7.99
$5 Target GiftCard with $30 select beauty items purchase
4.1 out of 5 stars with 494 ratings
$9.99
$5 Target GiftCard with $30 select beauty items purchase
4.4 out of 5 stars with 736 ratings
$7.99
$5 Target GiftCard with $30 select beauty items purchase
4.2 out of 5 stars with 1352 ratings
Related Categories
Summary of reviews
This mascara has garnered mixed feedback from guests, with many praising its ability to provide volume and length while others express disappointment over dryness and clumping. Guests appreciate the brush design, which helps avoid clumping, and the long-lasting formula that holds curls well. However, some have encountered issues with product consistency and packaging. Overall, it remains a favorite for those seeking dramatic lashes, but guests urge for improvements in quality control.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 355 reviews
easy to apply: 3.07 out of 5
easy to remove: 3.79 out of 5
long lasting: 2.92 out of 5
quality: 3.06 out of 5
value: 3.19 out of 5
47% would recommend
23 recommendations
The BEST
5 out of 5 stars
Mk70 - 1 month ago
originally posted on Maybelline.ca
Been using this for years, it's my go-to! I don't have super long eyelashes but this makes them nice and long and not clumpy at all. Also love how long and sand the brushes but that it has fibers instead of plastic bristles. Highly highly recommend
Creates sky high lashes!!
5 out of 5 stars
Hannah B - 2 months ago
originally posted on Maybelline.ca
The only mascara I will ever use. I have used it for 15years and swear by it.
I really like this mascay
5 out of 5 stars
Conn - 3 months ago
originally posted on Maybelline.ca
I have used this mascara for years and it’s amazing I have been unable to find it in the stores so I’m so excited to see it here.
The best!
5 out of 5 stars
Thumbs up graphic, would recommend
Bredalu - 3 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Blue
- Hair color: Blonde
- Skin type: Normal
Love this mascara! It’s been my standby for over 10 years. I try others but always come back to this one. Easy to apply and layer and adds volume without clumping!
Highly recommend
5 out of 5 stars
Thumbs down graphic, would not recommend
Keeks - 3 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
I love this mascara! Looks great and not clumpy.
Doesn't smudge!
5 out of 5 stars
Cher - 3 months ago
originally posted on Maybelline.ca
This is my all time favorite mascara. Lasts all day and doesn't smudge.
Best brow product on the market
5 out of 5 stars
Kristinakins - 4 months ago
originally posted on Maybelline.ca
The only brow product to check all my boxes. Long wearing, easy to apply and gorgeous perfect brows ín a flash ! I pray this product is never discontinued as there is truly nothing else that works for me and this is a lifetime just have for me!
favorite mascara
5 out of 5 stars
Thumbs up graphic, would recommend
- 8 months ago, Verified purchaser
title says it all! I use it over a lengthening mascara, its the goat.
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Karen - 9 months ago, Verified purchaser
Great brush but VERY little mascara inside.
1 reply from Maybelline Consumer Care team - 9 months ago
Hi there Karen! Thank you for your feedback on the Volum' Express Pumped Up! Colossal Mascara in the 216 Waterproof Classic Black shade. We are sad to hear that you did not see the results you expected with this mascara and that package didnt not seem like there was alot inside. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Love it and in love with it
5 out of 5 stars
Kawiebabigurl18 - 11 months ago
originally posted on maybelline.com
Over the last few years I have switched my makeup brand to Maybelline and have fell more in love with your products and brand than any previous ones I've used. That said, I have found this particular line of your mascara to be one of my most beloved. I love the drama affect it does for my eyes. I pair it with your tattoo studio gel eye pencil eyeliner and OMG! Love it. I only wear eye makeup and this one has won my #1 spot for mascara. It took me 2 days of wear and it stole the lead by the end of day one. Lasts all day and comes off easy with makeup remover towels at the end of my day many hours later. Thanks Maybelline for making a mascara that lasts as long as my day does. 16+ hours most of the time.
Absolutely Awful
1 out of 5 stars
HannahD - 11 months ago
originally posted on maybelline.com
Highly do not recommend this mascara. I got it and the formula was so dry it would not even go onto my lashes. Such a waste of money and wish I had not gotten it. Really wanted it to be great but it ended up horrible.
1 reply from Consumer Care Center team - 11 months ago
Hello there! We understand how frustrating it is that our Pumped Up! Colossal® felt sticky and flaked off. Feedback from our consumers is very important and we will be sure to pass your comments along to the team. We suggest trying our Lash Sensational Firework Waterproof Mascara. This is a buildable, clump-resistant impact formula. Thank you for taking the time to share your thoughts with us.
1 reply from Consumer Care Center team - 11 months ago
Hello there! We appreciate you sharing your experience with our Pumped Up! Colossal. We would like to speak with you directly about this matter. Please give us a call at 800-944-0730, M-F 9:00am- 5:30pm ET and provide the advisor answering your call with the reference #33094183. We hope to hear from you soon!
Don't buy if you want waterproof pumped up colassal lashes
1 out of 5 stars
Klm - 1 year ago, Verified purchaser
I bought this as an emergency for a photo shoot in the water. This is the worst waterproof mascara I’ve ever used. In fact, this is the worst mascara I’ve ever used. My lashes were NOT colossal nor were they pumped up. They weren’t even waterproof. The brush was almost impossible to get mascara on your lashes. Like when you’re trying to run away in a dream and you can’t run. It felt like that. I tried to put it on and just wouldn’t go on. It was weird. I hated it.
1 reply from Maybelline Consumer Care team - 11 months ago
Hi there Klm, We want to understand what happened just as much as you do. If you would like to speak to us directly about your recent purchase, give us a call @ 800-442-7643 9 AM to 5:30 PM ET M – F
Save your money
1 out of 5 stars
Thumbs down graphic, would not recommend
TxLady88 - 1 year ago, Verified purchaser
- Hair color: Blonde
- Eye color: Brown
- Skin type: Oily, Combination
- Skin tone: Light
Terrible mascara. I went out on a limb and bought this one bc I normally grab The Rocket mascara by them. I have decent natural lashes, so I do not need much but was looking for volume, thickness…this did neither not even length and again…it doesn’t take much to give my lashes length. So disappointing! Good for a preteen but not for this woman. Waste of money!
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there! Thank you for your feedback on the Volum' Express Pumped Up! Colossal Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Megaplush = life
5 out of 5 stars
J281 - 1 year ago
originally posted on Maybelline.ca
Megaplush washable mascara is my absolute favourite, and has been for over a decade. Please please please never discontinue this product!
Bring it back!!!
5 out of 5 stars
Valentine - 1 year ago
originally posted on Maybelline.ca
Best mascara ever!!! BRING IT BACK! I can't find it in a store anywhere. I've tried so many different kinds and this one is the only one that doesn't clump, flake , smear and my lashes look super long !r
Please don’t discontinue
5 out of 5 stars
Coco76 - 1 year ago
originally posted on Maybelline.ca
Please please please do not discontinue this item! Hands down the best mascara for the price. I’ve been using it for 20 years and I haven’t found a product that comes close. I swore I would go to fake eyelashes and give up on mascara forever If this was ever discontinued. So please keep it alive!
Unrivaled
5 out of 5 stars
Valeria - 1 year ago
originally posted on Maybelline.ca
It is the best mascara which defines the eyelashes and which I pierce, holds the curvature of the eyelashes..the others can go and improve on this side. It doesn't sting the eyes and holds up really well, even without being 'waterproof', I want to SEE IT again on our shelves!
Not my pref
2 out of 5 stars
alizée - 1 year ago
originally posted on Maybelline.ca
It is ok. It doesn't dry and it let the lashes wet.
1 reply from Consumer Care Center team - 1 year ago
Hello alizée! We truly appreciate your honest feedback and we're sorry to hear that you're having trouble with our Brow Fast Sculpt. We understand how frustrating it can be when a product doesn't work as expected, and we want to make things right for you. We're here to help and we would be more than happy to assist you in any way we can. Please give us a call at 1-888-462-9235 or email us at dgcontactmaybelline@info-ccc.com so we can connect you with one of our agents. We appreciate your patience and we look forward to speaking with you soon.
My go to!
5 out of 5 stars
Courtney C - 1 year ago
originally posted on Maybelline.ca
My favourite mascara! I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.
My favourite mascara!
5 out of 5 stars
Courtney C - 1 year ago
originally posted on Maybelline.ca
I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.