Maybelline Volum' Express The Mega Plush Mascara

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Maybelline Volum' Express The Mega Plush Mascara - image 1 of 4
$6.99When purchased online

About this item

At a glance

Waterproof
Waterproof

Highlights

  • This revolutionary gel-mousse formula has 40% less hard waxes for massive lashes – never stiff, never brittle
  • Patented Flexor Brush gently coats every lash with supple volume
  • Washable formula
  • For thicker, more volumized eyelashes

Specifications

Suggested Age: Adult Use Only

Color Palette: Dark Tones

Beauty Purpose: Volumizing, Lengthening, Thickening

Net weight: .3 fl oz (US)

Features: Waterproof

TCIN: 14060971
UPC: 041554281460
Item Number (DPCI): 052-07-0644
Origin: Made in the USA

Description

This revolutionary gel-mousse formula has 40% less hard waxes for big lashes. The patented Flexor Brush gently coats every lash with supple volume. Mega volume goes mega plush, lashes are never stiff or brittle.Ophthalmologist tested. Suitable for contact lens wearers.

Packaging May Vary


Step 1. Sweep the Flexor Brush from the root to tip of lashes.Step 2. Apply until a plush look is achieved.Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Waterproof
Product is waterproof.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g683921 ingredients: aqua/water/eau, paraffin, cera alba/ beeswax/cire dabeille, styrene/acrylates/ammonium methacrylate copolymer, peg-200 glyceryl stearate, copernicia cerifera cera/carnauba wax/cire de carnauba, butylene glycol, silica, ethylenediamine/stearyl dimer dilinoleate copolymer, stearic acid, cetyl alcohol, palmitic acid, vp/eicosene copolymer, lithium magnesium sodium silicate, dimethicone aminomethyl propanediol, phenoxyethanol, polyurethane-35, caprylyl glycol, sodium dehydroacetate, tocopheryl acetate, dimethiconol, sodium laureth sulfate, disodium edta, tetrasodium edta. [+/- may contain/peut contenir: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77007/ ultramarines, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet, ci 77510/ferric ferrocyanidej f.i.l. d51005/2 u.s.patents/brevets américains: 6,227,735; u.s. patent pending

Shipping details

Estimated ship dimensions: 5.61 inches length x 2.64 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
3.3 out of 5 stars with 373 reviews
51% would recommend
35 recommendations
easy to apply: 3.3 out of 5
value: 2.78 out of 5
quality: 3.46 out of 5
easy to remove: 3.41 out of 5
long lasting: 3.27 out of 5

Love it!

5 out of 5 stars
Would recommend
gmk20 - 19 days ago, Verified purchaser
This mascara is amazing! I used to wear it in middle school 15 years ago and I just figured I’d try it again! There are a lot of bad reviews but this brush separates my lashes beautifully for a nice natural effect! It does smudge easily though so I only wear it on days I’m not gonna sweat!
long lasting: 5 out of 5
easy to apply: 5 out of 5
quality: 4 out of 5
easy to remove: 5 out of 5
value: 5 out of 5
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No

2 out of 5 stars
Would not recommend
Cjmlsw - 1 month ago, Verified purchaser
I hate this mascara! The wand. The formula. It’s all bad. First off the wand bends so bad you can barely get it on your eyelashes. It looks so awful. I like dryer consistency mascaras but after a few uses it’s already to the point where I can’t use it anymore. Waterproof? It smears under my eyes but most waterproof mascaras do that for me. Will not repurchase.
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there, thanks for reaching out. We're sorry to learn our Maybelline Volum' Express The Mega Plush Mascara did not meet your expectations and we understand how upsetting this can be. Feedback such as this helps us improve our products performance and is greatly appreciated. We will share your comments with our team and we wish you great success with our products in the future.
easy to remove: 3 out of 5
quality: 2 out of 5
easy to apply: 1 out of 5
long lasting: 2 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?

Crap

1 out of 5 stars
76ankles - 2 months ago
originally posted on maybelline.com
First off it does not bend it's more like a tension release & as for waterproof, as soon as my eyelashes get wet they stick together.
1 reply from Consumer Care Center team - 2 months ago
Hi 76ankles! Thank you for reaching out about our Volum' Express® The Mega Plush® Waterproof Mascara. Feedback from our consumers is very important to us and helps us improve all of our products. We apologize that you did not end up liking this product and appreciate you sharing your experience. We suggest trying our Snapscara Waterproof Mascara.This easy on, easy off wax-free mascara formula goes on smooth for defined volume that wears all day, but removes easily with no mess. If you are interested in learning more about this product, please follow this link here: https://tinyurl.com/y7cmshse. We hope this is helpful!
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Wrong brush in two new tubes

1 out of 5 stars
Would not recommend
TargetShopper22 - 2 months ago
Have purchased two different tubes from two different stores in the past couple of days and both have had the wrong brush for this formula. I thought maybe the first tube was just a manufacturer mistake, but the second tube was the same way. It is not the full, soft, flexible, greenish-blue plastic brush shown in the photo and that has always come with this formula. The brushes in both of the tubes I've just bought are awful and don't work at all. What gives, Maybelline?
1 reply from Maybelline Consumer Care team - 2 months ago
Hi There We are sorry to hear about the experience you had with our Maybelline Volum' Express The Mega Plush Mascara. We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-944-0730 assistance and provide the reference #22694856. We are Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
easy to remove: 1 out of 5
quality: 1 out of 5
long lasting: 1 out of 5
value: 1 out of 5
easy to apply: 1 out of 5
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Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Eye color:
    Green
  • My favorite!

    5 out of 5 stars
    Would recommend
    Kellie - 3 months ago, Verified purchaser
    Every now and then I will get a not so good bottle but this is my go to mascara. I love it so much! I apply one light layer and then allow it to dry for 5 seconds, then I do a second layer and curl them with my fingers, and then I do a light dusting to make sure my lashes are fluffy and separated. It has not failed me and I have been using this for years! I remove it with coconut oil.
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
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    Best mascara

    5 out of 5 stars
    Tiff1234 - 6 months ago
    originally posted on maybelline.com
    I have been lost since “full and soft” mascara was discontinued, and Originally I loved this mascara but was annoyed it was not waterproof because waterproof was the only way to keep the curl. So i purchased every type of mascara, high end and drug store, and I keep coming back to this one. This is non clumpy in a way that no other mascara is. Literally. It is so smooth. I love a “dramatic natural” look and this meets that. I now perm my eyelashes just so I can wear this mascara as it doesn’t come in waterproof. Which shows that it is different from the rest.
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    Loved this mascara!

    4 out of 5 stars
    GreyEyes - 6 months ago
    originally posted on maybelline.com
    Mega Plush Volum' Express mascara gave my lashes volume and length with out making them stiff and sticky. No mascara crumbling off my eyelashes during the day. Many people don't like the flexible wand, but I love it. Unfortunately the only colors I have been able to find in a while is Very Black and Blackest Black (is there a difference?). There are fair people like me that need a Brown mascara. I am now in search of a new mascara.
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    Terrible

    1 out of 5 stars
    Would not recommend
    kmarch - 6 months ago, Verified purchaser
    The brush is so flimsy it’s literally the worst mascara I’ve ever used.
    1 reply from Maybelline Consumer Care team - 6 months ago
    Hi there! We wish you could see the results you were hoping for with the Mega Plush Washable Mascara and its patented Flexor Brush. The gel-mousse formula has 40% less hard waxes for supple volume with lashes are never stiff or brittle. We are unsure if your brush is more flexible than it should be. If you would like to speak to us directly about your recent purchase, give us a call @ 800-944-0730 M-F 9 am-5:30 pm ET
    quality: 1 out of 5
    value: 1 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    easy to remove: 1 out of 5
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    Holy Grail

    5 out of 5 stars
    Would recommend
    vampira - 8 months ago, Verified purchaser
    This is my Holy Grail mascara, I could buy literally any mascara in the world and this is the one I choose, dont you dare talk badly about it. Also it keeps you from losing lashes other formulas are too drying.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    3 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Eye color:
    Brown
  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Its so good if you use it right

    5 out of 5 stars
    Would recommend
    kenmr012 - 8 months ago, Verified purchaser
    I love this mascara and it’s been my go to for years. I have naturally long lashes but are super straight and don’t hold a curl. This mascara does hold the curl (make sure it’s the water proof though!). Also, the complaints about the wand aren’t an issue for me. It’s designed to not have a bunch of pressure applied which I like. I get a lot of volume and length out of this. When I first tried it years ago it did take me a bit to get used of the wand and to figure out the best technique to use it.
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 4 out of 5
    easy to apply: 5 out of 5
    1 guest found this review helpful. Did you?

    Brush is not good

    1 out of 5 stars
    Arg123 - 1 year ago
    originally posted on maybelline.com
    The mascara looks good but the application brush is really flimsy and just flops over when i apply pressure to my lashes. Also, the brush came damaged with the spikes being bent and flattened. It’s also not pink like the picture shows …
    1 reply from Consumer Care Center team - 1 year ago
    Hello Arg123! Thank you for sharing with us your experience with the Volum' Express® The Mega Plush® Washable Mascara. We are sorry to hear this product did not meet your expectations. We want to help you the best we can! Please feel free to contact us directly by calling Maybelline Customer Service at 800-944-0730 or email us directly and provide us with reference #18783093 so that we may best assist you. We look forward to speaking with you!
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    not waterproof!

    1 out of 5 stars
    Would not recommend
    dre_dre - 1 year ago, Verified purchaser
    I purchased this item because it was waterproof. when i received, it didn't say waterproof on the front like other mascaras have. instead it says you can take off with soap and water.... I would say this wouldn't be waterproof... well, let's say at the end of the day, i looked like a raccoon. definitely wouldn't recommend nor will I buy again!!
    1 reply from Maybelline Consumer Care team - 1 year ago
    Hello! We are sorry to hear the Maybelline Volum' Express The Mega Plush Waterproof Mascara did not prove to be waterproof on your lashes. We strive to provide the highest quality products for our consumers, and always want to know if a product does not perform as expected. We appreciate you reaching out to us about this experience and hope you get a chance to explore other Maybelline products in the future!
    1 guest found this review helpful. Did you?

    Terrible!!!

    1 out of 5 stars
    hswri - 1 year ago
    Flakes so bad after application, I must have gotten a bad batch. Definitely a no go. Back to L'oreal I go.
    1 reply from Maybelline Consumer Care team - 1 year ago
    Hi there! We thank you for taking the time to share your feedback with our Volum' Express® The Mega Plush® Waterproof Mascara. Feedback from our consumers is very important to us and helps us improve all of our products! We apologize that you did not end up liking this product and appreciate you sharing your experience. We think you will love our Sky High lengthening and volume mascara for sky high lash impact from every angle. Long lasting mascara delivers full volume and limitless length. You can learn more directly on our brand website. We hope you can give it a try! XOXO
    easy to apply: 3 out of 5
    easy to remove: 2 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Great formula, the world's most pathetic wand - FIX THE WAND!!! ITS BEEN 9 YEARS!!

    1 out of 5 stars
    whip - 1 year ago
    Ok, this is my favorite mascara I won't lie but it has one glaring flaw that EVERY SINGLE PERSON POINTS OUT!!! The wand is flimsy and bendy and as useful as a paper umbrella in a rainstorm. That being said if you want light weight, non-crunchy, voluminous lashes that doesn't clump then use this but save the wand from your previous mascara or buy a cheap spoolie. If you are looking for lengthening or curling this isn't for you. This will give you more of a feathery look with a bit of definition and depending on how you use quite nice volume. This mascara was released in 2012, and the annoying useless wand was the first thing everyone complained about. And here we are nearly a decade later and it's still the same issue. ITS BEEN 9 YEARS MAYBELLINE GET YOUR ACT TOGETHER AND FIX THE WAND!! When all is said and done I will not give more stars or a better review until maybelline takes the one consumer complaint that is consistent across the board and FIX THE WAND. When they do that (and I am not hopeful) I will give this a better review. For the Maybelline Customer Care Team Representative, please don't recommend a different mascara or your usual patented 'We sincerely apologize and understand how frustrating it is when a product does not meet your expectations. We will definitely be sharing your feedback with the team'. Its been 9 years, if maybelline was genuine about listening and caring about feedback they would have done something about this already. This has been written for the customers looking for mascara not to inform Maybelline about a design flaw they are already well aware of.
    1 reply from Maybelline Consumer Care team - 1 year ago
    Hi there. Thank you for sharing your long experience with the Volum' Express The Mega Plush Mascara. We can see how frustrating this issue is for you…It sounds like you’re looking for the gel mousse formula without the Flexor Brush.
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Skin concern:
    Acne,
    Redness,
    Blackheads,
    Pores
  • Would be good if i could get the product on!

    2 out of 5 stars
    Would not recommend
    Cori_Renee - 1 year ago
    I had high hopes for this mascara after reading reviews. This was one of the mascaras I used back in high school & was hoping it’d be a life changing mascara NOW. Honestly, I haven’t even been able to give this a good wear because I can barely get any product on. The brush is super, super, super flimsy. Almost bounces off your eyelashes. Can’t get any product on my lashes. The brush is also big. For someone with small eyelashes & eyes, it ends up more on my eyelid than eyelashes. By the time I get the mess cleaned up, there’s barely any product on my lashes. Was really hoping to be happy with this mascara, but will continue shopping.
    1 reply from Maybelline Consumer Care team - 1 year ago
    Hi there! We sincerely apologize and understand how frustrating it is when a product does not meet your expectations. We will definitely be sharing your feedback with the team! We recommend trying out our Lash Sensational Curvitude™ Waterproof Mascara which is the answer for defined, curled lashes. For best results, we recommend following these steps: Step 1. Use inner curve to reach the roots of lashes. Step 2. Sweep fanning curved brush from the root to tip of lashes for volume. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover. You can learn more about this product directly on our brand website. We hope this helps! XOXO
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    easy to remove: 4 out of 5
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    What's with the brush?!

    1 out of 5 stars
    LuluLB - 1 year ago
    originally posted on maybelline.com
    I was hoping to love this mascara, but the brush is so flimsy and bendy. I feel like it doesn't have enough stability to actually apply the mascara to my lashes....I used a spoolie and it went on so much better. I actually like the mascara, but when applied with a different brush.
    1 reply from Consumer Care Center team - 1 year ago
    Hi LuluBB! Thank you for sharing your feedback on the Volum' Express® The Mega Plush® Washable Mascara. We are sorry to hear the brush applicator did not meet your expectations. We really appreciate you taking the time to let us know what you think of our product, and will be passing your comments along to the rest of our team. Fortunately, we have a new Volum' Express The Colossal Washable Mascara. This mascara offers a different brush and delivers bold, fast, and colossal volume instantly. The Mega Brush and collagen-infused formula deliver our most massive volume in just one coat! https://tinyurl.com/y946o2w2 We hope you give it a try! If you have any other questions or concerns, please feel free to contact us directly through email or at 800-944-0730 so that we can assist you with the best product matches! Thank you again.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal,
    Combination,
    Dry
  • Hair color:
    Blonde
  • Skin concern:
    Blackheads,
    Calluses,
    Aging,
    Pores,
    Uneven skin tone,
    Sensitivity,
    Sun damage
  • Eye color:
    Green
  • Bottom lashes

    5 out of 5 stars
    Would recommend
    K - 1 year ago
    This mascaras great for my bottom lashes. I’ve tried so many mascaras and this is my fav for the bottom lashes
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Skin tone:
    Light
  • Please pick anything else

    2 out of 5 stars
    Would not recommend
    Hannah - 1 year ago
    I am coming here to say girls: use any other mascara ! I gave this two stars because this is the mascara I used all throughout highschool and I find it funny I let it last that long.... teenage me didn’t know any better and pretty much just said ‘hey my lashes are black now’ but this is a very flaky, dry mascara that does not curl or add length. I now use L’Oréal lash paradise :)
    1 reply from Maybelline Consumer Care team - 1 year ago
    Hi there! We appreciate your feedback and are disappointed to hear that you experience with the Volum' Express The Mega Plush Mascara. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. Since this product did not suit you, we recommend checking out our Lash Sensational Mascara, this mascara unfolds layers of lashes for a sensational full fan effect, thanks to its exclusive fanning brush with ten layers of bristles. This cult-favorite mascara delivers supple, separated lashes that never feel weighed down. We hope you give this a try.
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    easy to apply: 2 out of 5
    1 guest found this review helpful. Did you?

    Flimsy

    1 out of 5 stars
    Would not recommend
    Erika - 1 year ago
    Terrible the product is clumpy and applies uneven. The wand is super flimsy as well
    1 reply from Maybelline Consumer Care team - 1 year ago
    Hi there! Thank you for reaching out to us about the Volum' Express The Mega Plush Mascara. We are sad to hear that this mascara did not meet your expectations and was clumpy. We know this can be frustrating and we will share your comments with our team. We suggest using our original Lash Sensational Mascara, this mascara this mascara unfolds layers of lashes for a sensational full fan effect, thanks to its exclusive fanning brush with ten layers of bristles. This mascara delivers supple, separated lashes that never feel weighed down. We hope you give this a try. `
    easy to apply: 1 out of 5
    quality: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Dried out

    1 out of 5 stars
    Annie144 - 2 years ago
    originally posted on maybelline.com
    I opened this product to use and it was already dried out. Maybelline is becoming a horrible product. Plus the wand is very wimpy.
    1 reply from Consumer Care Center team - 2 years ago
    Hey Jamie! Thank you so much for sharing your experience with our Volum' Express The Mega Plush Washable Mascara. We are sorry to hear that this mascara arrived dried out. For better assistance we suggest calling our toll free number 800-944-0730 M-F 9:00 am - 5:30 pm ET
    Did you find this review helpful?

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