Mother's Day GiftsGroceryClothing, Shoes & AccessoriesHomeOutdoor Living & GardenFurnitureKitchen & DiningElectronicsVideo GamesToysSports & OutdoorsMovies, Music & BooksBabyHousehold EssentialsBeautyUlta Beauty at TargetPersonal CareHealthPetsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesLuggageGift IdeasGift CardsCharacter ShopBlack-Owned or Founded Brands at TargetTarget OpticalClearanceTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Maybelline Volum' Express The Rocket Mascara

Maybelline Volum' Express The Rocket Mascara - image 1 of 4
Maybelline Volum' Express The Rocket Mascara - image 2 of 4
Maybelline Volum' Express The Rocket Mascara - image 3 of 4
Maybelline Volum' Express The Rocket Mascara - image 4 of 4
Maybelline Volum' Express The Rocket Mascara - image 1 of 4
$7.99 when purchased online

About this item

Highlights

  • Maybelline Rocket Volume Mascara in rich Blackest Black color for explosive lash volume
  • Features a patented supersonic brush for a clump-free, voluminous look
  • Non-clumping, ophthalmologist tested, safe for sensitive eyes and contact wearers
  • Paraben-free, phthalate-free, and aluminum-free for healthy beauty care
  • Easy application: sweep from root to tip for a dramatic lash lift
  • Trust in Maybelline's quality for eye-catching, volumized lashes
  • Comes in a single container, perfect for adult makeup enthusiasts

Description

This patented supersonic brush has a hard inner core and evenly-spaced soft bristles to deliver 8X the volume. This clump-free mascara glides on evenly from root to tip for big, smooth, and even eyelashes. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers.

Packaging May Vary

Step 1. Sweep the Supersonic Brush from the root to tip of lashes.
Step 2. Apply until your lashes take off to an explosive level of volume.
Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free
Color Palette: Medium Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .3 fl oz (US)
Features: Non-Clumping, Dermatologist Tested
TCIN: 14310159
UPC: 041554288384
Item Number (DPCI): 052-07-1327
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, peg-200 glyceryl stearate, styrene/acrylates/ammonium methacrylate copolymer, cera alba/beeswax/cire dabeille, paraffin, copernicia cerifera cera/carnauba wax/cire de carnauba, butylene glycol stearic acid, cetyl alcohol, palmitic acid, ethylenediamine/stearyl dimer dilinoleate copolymer. vp/eicosene copolymer, lithium magnesium sodium silicate, dimethicone, aminomethyl propanediol, phenoxyethanol, silica, caprylyl glycol, sodium dehydroacetate, tocopheryl acetate, sodium laureth sulfate, dimethiconol, disodium edta, polyurethane-35, tetrasodium edta. [+/- may contain/peut contenir: ci 77491, ci 77492, ci 77499/ron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet, ci 77510/ferric ferrocyanide]

Shipping details

Estimated ship dimensions: 5.7 inches length x 2.68 inches width x 1.06 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: what are the differences between the black colors?

submitted by mclee - 5 years ago
  • A: Hi there Mclee- Thank you for your interest in our Volum' Express The Rocket Mascara. Blackest Black is the deepest dark black shade we have and Very Black is just slightly lighter. The waterproof version only has the shade Very Black. We hope this helps!

    submitted byMaybelline Consumer Care - 5 years ago
    Brand expert
  • A: Hi there! The "Blackest Black"-400 is the darkest of the colors. The "Very Black"-401 is a less intense black. The "Very Black" -411 is Waterproof. Hope this helps!

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: Is this mascara waterproof?

submitted by Dpb - 2 years ago
  • A: Hi Dpb! Thanks for reaching out to us regarding Volum Express The Rocket Mascara. This product is manufactured in both Washable and Waterproof formulas. The packaging will specifically note Waterproof on the it for this version. Hope this helps.

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert
4.2 out of 5 stars with 1327 reviews
69% would recommend
86 recommendations
quality: 3.93 out of 5
value: 3.98 out of 5
long lasting: 4.21 out of 5
easy to apply: 4.44 out of 5
easy to remove: 3.84 out of 5

Not my pref

2 out of 5 stars
alizée - 23 days ago
originally posted on Maybelline.ca
It is ok. It doesn't dry and it let the lashes wet.
1 reply from Consumer Care Center team - 5 days ago
Hello alizée! We truly appreciate your honest feedback and we're sorry to hear that you're having trouble with our Brow Fast Sculpt. We understand how frustrating it can be when a product doesn't work as expected, and we want to make things right for you. We're here to help and we would be more than happy to assist you in any way we can. Please give us a call at 1-888-462-9235 or email us at dgcontactmaybelline@info-ccc.com so we can connect you with one of our agents. We appreciate your patience and we look forward to speaking with you soon.
1 guest found this review helpful. Did you?

My go to!

5 out of 5 stars
Courtney C - 28 days ago
originally posted on Maybelline.ca
My favourite mascara! I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.
Did you find this review helpful?

My favourite mascara!

5 out of 5 stars
Courtney C - 28 days ago
originally posted on Maybelline.ca
I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.
2 guests found this review helpful. Did you?

Maybelline clear mascara (is awful)

1 out of 5 stars
jrhrbfhsj - 2 months ago
originally posted on Maybelline.ca
I would not recommend this, when I put it on the first thing I notice is the smell which wafts down throughout the day and I hate it, it makes me nauseous. secondly, no matter how much I curl my lashes or how thin I put it on it makes them droop, kinda defeating the purpose of the product. ones the product dries I'm 100% sure it evaporates because it's gone, my lashes look the same before and after except now they smell. it's not that great, I thought I would try the product because I'm ginger and too lazy to buy a reddish mascara and I regret it, oh the formula is also reallllyyyyyy watery like it looks like I slapped some water on my face. sorry Maybelline I usually love ur products but I think this is the worst makeup product in general I've ever used, I've used kids eyeshadow pallets that were better (AND STANK LESS)
1 reply from BEC team - 3 days ago
Thank you for reaching out and sharing some feedback with us on our Brow Fast Sculpt. We are sorry this product didn't meet your expectations. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
4 guests found this review helpful. Did you?

Personal info

  • Skin tone:
    Light
  • Skin concern:
    Pores,
    Sensitivity
  • Eye color:
    Brown
  • Hair color:
    Black
  • Skin type:
    Oily
  • All time favorite

    5 out of 5 stars
    Thumbs up graphic, would recommend
    pizzaqueen - 2 months ago, Verified purchaser
    My favorite mascara that I’ve been using for years. It makes my lashes look great! Doesn’t smudge or clump. I love it!
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    The HOLY GRAIL of mascaras

    5 out of 5 stars
    Twinkles - 2 months ago
    originally posted on Maybelline.ca
    I’ve been buying this Mascara consistently since 2009!!!!! Literally 2009!! If Maybelline ever stops producing this, it would actually be the death of me. I’ve tried other mascaras before, and all mascaras typically do the job at the end of the day. However, this mascara transcends others on the market for MY desired look. The wand on the brush helps avoid clumping, in addition to the formula. I do have long lashes, but it helps gives me a bit of fullness. My last note, I also receive the nicest compliment on my lashes whenever I use this in comparison to other mascaras. Therefore, I will use this as long as it’s available 🫶🏼✨
    12 guests found this review helpful. Did you?

    A little too goopy and clumpy

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Catsandcarbs - 3 months ago, Verified purchaser
    Really clumpy. The wand was constantly unevenly covered in the mascara, so I took the wand and wiped off into a microfiber each time I tried to apply. That would help a bit, but still not worth it when there are other mascaras (from the same brand) that perform better and more reliably.
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hi Catsandcarbs. Thank you for reaching out to Maybelline regarding the Volum' Express The Rocket Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your reference #31195555. Looking forward to hearing from you!
    value: 2 out of 5
    easy to apply: 2 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 3 out of 5
    Did you find this review helpful?

    HOLY GRAIL esp if you have straight lashes

    5 out of 5 stars
    Thumbs up graphic, would recommend
    targetreviews - 4 months ago, Verified purchaser
    This is IT!!! This is the ONLY mascara that I have found that keeps my PIN STRAIGHT lashes curled all day!!! Every other mascara I’ve tried makes my lashes fall within seconds. This keeps them up all day!
    value: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    2 guests found this review helpful. Did you?

    Don’t ever discontinue!!!

    5 out of 5 stars
    CourtneyG - 4 months ago
    originally posted on maybelline.com
    I have been using this product ONLY for at least 8 years, maybe more.. probably since it was released! It is the absolute best waterproof mascara, keeps your lashes upright, separated, and does not flake.. for even a few days! (I know I know you shouldn’t sleep in your makeup but we all do it sometimes and if you’re not a crazy sleeper, this mascara will stay looking good and take just a touch up!) I would be LOST if I ever had to find a new mascara.
    2 guests found this review helpful. Did you?

    Amazing lashes with this mascara

    5 out of 5 stars
    Cecy Gee - 5 months ago
    originally posted on maybelline.com
    My lashes looked so big and beautiful. truly waterproof and very easy to come off when it comes to remove it. I’ve been using it for a while now
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Eye color:
    Green
  • Hair color:
    Auburn
  • Stays in place!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    KTH - 5 months ago, Verified purchaser
    Great waterproof mascara!
    quality: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    My ALL-TIME FAVORITE

    5 out of 5 stars
    Bubb - 5 months ago
    originally posted on maybelline.com
    This is my holy grail mascara! I frequently get compliments on my lashes and I’ve used it since I started wearing makeup 10 years ago (💀) I’ve tried other brands and even more expensive ones but keep coming back to this. It stays curled and lasts all day (which is coming from someone who attends stuffy, crowded concerts very frequently). I am always recommending it to friends and I don’t know what I would do without it! Please never discontinue this product!!! **If interested in my routine: I use a plain ol’ eyelash curler and pump it lightly but firmly repeatedly starting at the bottom and going up to the tips of my eyelashes and keep doing it until it’s got the curl I want. Then I start coating my lashes in mascara starting with the top half of the lashes. I notice when I start off right away at the base, the lashes get heavy and straighten. After each layer of mascara I brush out or fix any clumps with another spoolie. After there are a couple layers on the top half and it looks the way I want it to, I press some mascara onto the bases of my lashes without pressing up all the way through, just to seal it all up and give it the thickness at the bottom
    1 guest found this review helpful. Did you?

    Best mascara

    5 out of 5 stars
    Britt1234 - 5 months ago
    originally posted on Maybelline.ca
    Love, love, love this mascara!! I've been using it for at least the last 10 years and it's the best. It doesn't flake, clump or smudge like other mascaras I've tried. But now I can't find it anywhere :( I've bought Sky High mascara as a replacement but it's constantly smudging on my brow bone throughout the day, so I definitely won't be buying it again. PLEASE DON'T DISCONTINUE DEFINE A LASH!
    4 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Blue
  • Skin tone:
    Light
  • Hair color:
    Grey
  • Skin concern:
    Sensitivity,
    Aging
  • Skin type:
    Combination
  • Great mascara, but Target no longer sells

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Steph - 6 months ago, Verified purchaser
    Another great product dropped by Target. Why? I love this mascara and have used it for years. It applies easily, stays put, and has good color.
    easy to remove: 5 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Clumpy and doesn't spread

    1 out of 5 stars
    JojoCanada - 6 months ago
    originally posted on Maybelline.ca
    I find this is clumpy and doesn't spread nice. I would prefer never to come across a mascara like this ever again.
    1 reply from BEC team - 6 months ago
    Thank you for reaching out to Maybelline and sharing some feedback with us on our Define-A-Lash Mascara. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
    5 guests found this review helpful. Did you?

    Great mascara

    5 out of 5 stars
    Habbie1904 - 6 months ago
    originally posted on Maybelline.ca
    Buy this regularly, love it, no clumps, no flakes. Easy to take off.
    Did you find this review helpful?

    Absolute perfection!

    5 out of 5 stars
    Jenny123 - 7 months ago
    originally posted on Maybelline.ca
    This is my all time favourite mascara!! It defines each lash! If you like definition and no clumps, this is mascara is for you!!! Also, has become Very hard to find very hard to replace! Can’t find a mascara that compares to this one!! And it’s getting harder and harder to find. PLEASE don’t discontinue it.
    Did you find this review helpful?

    HOLY GRAIL

    5 out of 5 stars
    Tabs00 - 7 months ago
    originally posted on Maybelline.ca
    THIS IS MY HOLY GRAIL! I have used it ever since I started wearing makeup, a decade ago. I rely on the waterproof formula. I get compliments on my lashes all the time — especially post pool/lake! Suddenly it’s off the shelves and I’m terrified to live without it!!!
    1 guest found this review helpful. Did you?

    LOVE LOVE LOVE THIS CAT EYE MASCARA

    5 out of 5 stars
    sarrra - 8 months ago
    originally posted on Maybelline.ca
    It's THE perfect mascara, the brush, the not too dry not too wet formula that holds the curve of the eyelashes wonderfully all day long. I have trouble finding it in stores (qc. Canada), which complicates things and frustrates me!! I didn't like the 'novelties' of Maybelline 3 tried and flop ... the sky high: the brush is good yes, but it does not keep the curve of the eyelashes as well as the 'CAT EYE' do not stop to make the cat eye, it is too perfect! it's a must have!
    Did you find this review helpful?

    Skip this one

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    E - 9 months ago, Verified purchaser
    It did nothing for my lashes I felt like the wand picks up little to no product. Very disappointed.
    1 reply from Maybelline Consumer Care team - 9 months ago
    Hello E! Thanks for sharing your experience with our Volum' Express The Rocket Mascara. We are sad to hear that this mascara did not perform as well as you were hoping for, and we apologize for this. The opinions of our consumers are very important to us when making decisions about our products, and we will be sure to forward your comments to our product development team. We hope that you will continue to pursue more Maybelline products in the future with greater success.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based Ads