$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol may contain: blue 1 (ci 42090), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION.Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this product prevent makeup from rubbing off onto clothes?
submitted by Name1 - 2 years ago
A: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.
submitted byThe Elf Team - 2 years agoBrand expertA: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.
submitted bysgmach - 2 years ago
Q: Does it oxidize and turn dark
submitted by KB - 1 month ago
A: There is not an issue with oxidation.
submitted bythe e.l.f. team - 1 month agoBrand expert
Q: Do you use this on your brows too to get that "laminated" look?
submitted by Ann - 1 month ago
A: This is not specifically tested for use on your brows. We recommend the e.l.f. Brow Laminating Gel.
submitted bythe e.l.f. team - 1 month agoBrand expert
Q: Is this silicone based
submitted by Bre - 3 months ago
A: Hey Bre, Great question! The e.l.f. Power Grip primer is a water based primer. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: Do I still moisturize before applying this primer?
submitted by LLC - 4 months ago
A: Hey, Great question! For best results, we recommend to apply your complete skincare routine before applying primer! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Is this primer fragrance free?
submitted by Jaymie - 5 months ago
A: This product does not contain fragrance.
submitted bythe e.l.f. team - 1 month agoBrand expert
Q: Does this primer work well with baked powder foundation?
submitted by LM - 5 months ago
A: Hey, Great question! The e.l.f. power grip gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: I'm over 50 and foundation and pore filler are setting into my lines around my lips and lip areas is this a smoothing primer
submitted by Dana - 6 months ago
A: Hey Dana, Great question! The e.l.f. Power Grip primer focuses on moisture prep. We recommend checking out the e.l.f. Liquid Poreless Putty Primer for a primer that focuses on smoothing and hydrating the finish! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: What is the % of niacinamide in this product?
submitted by Mona - 10 months ago
A: The exact amount of ingredient in our products are chosen to be effective, safe and a great value. We don't disclose the % of ingredients since it is the combination of all of the ingredients together
submitted bythe elfcareteam - 8 months ago
Q: Is this product water based or silicone based?
submitted by EJ - 10 months ago
A: This is a water based primer
submitted byMona - 10 months ago
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Summary of reviews
This primer is highly praised for its ability to keep makeup in place all day, making it a favorite among guests. Its smooth application and sticky texture provide a strong grip, ensuring that makeup looks flawless and lasts longer. Many guests appreciate its lightweight feel and hydrating properties, making it suitable for various skin types. Overall, it is considered a must-have for anyone looking to enhance their makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 15887 reviews
easy to apply: 4.52 out of 5
easy to remove: 4.55 out of 5
long lasting: 4.3 out of 5
quality: 4.14 out of 5
value: 4.2 out of 5
74% would recommend
340 recommendations
Worse experience ever
1 out of 5 stars
Thumbs down graphic, would not recommend
Winnie - 11 days ago
I keep receving email about delayed for 3 days in a roll, I called to cancel but they told me they cannot do it. I will leave the country and I am not able to recevie the package. It's ridiculous that they cannot cancel it but telling me they are preparing the order for 5 days!
go-to daily primer
5 out of 5 stars
Thumbs up graphic, would recommend
Alexis - 13 days ago, Verified purchaser
if you like a hydrating tacky primer this is a great option. more affordable than the milk hydrogrip primer but it works just about as well.
Powergrip primer
5 out of 5 stars
Best Primerrrr - 15 days ago
originally posted on elfcosmetics.com
Omg I love it, gone through so many it's really sticker and inexpensive
Amazing!!
5 out of 5 stars
xoxoxoxoxx - 16 days ago
originally posted on elfcosmetics.com
this primer is sooo good and creates a perfect sticky base for all makeup
Fav
5 out of 5 stars
livioj - 16 days ago
originally posted on elfcosmetics.com
Love this I’m getting it for my friend for her birthday because it’s so good
My Favourite Primer
5 out of 5 stars
realhelen - 17 days ago
originally posted on elfcosmetics.com
I absolutely love this primer. Works under most foundations lasting over 12 hours.
Love it
5 out of 5 stars
luan - 17 days ago
originally posted on elfcosmetics.com
I love this primer it make my makeup stay on I’m so in love with it
Adore
5 out of 5 stars
Ghesor - 17 days ago
originally posted on elfcosmetics.com
I love this primer so much defo buying again definitely recommend
My daughter’s favorite primer
4 out of 5 stars
jennbee44 - 17 days ago
originally posted on elfcosmetics.com
I’ve bought her different primers and she always asks for this one.
Yesss
5 out of 5 stars
Thumbs up graphic, would recommend
AGJ - 18 days ago, Verified purchaser
- Skin concern: Redness, Aging
- Hair color: Blonde
- Skin type: Combination
- Skin tone: Light
- Eye color: Green
This product is amazing! The price and quality are great!
Great primer!
5 out of 5 stars
CanadianMama - 18 days ago
originally posted on elfcosmetics.com
This primer is great! It’s the perfect amount of sticky to hold makeup, but not so much that it feels weird on your face. A definite repurchase.
Power grip
4 out of 5 stars
Amyyyì - 18 days ago
originally posted on elfcosmetics.com
It's good I get a little overwhelmed when I can feel it too much on my face but in small amounts it's very good
Love love love
5 out of 5 stars
Tessaas - 18 days ago
originally posted on elfcosmetics.com
I love this primer it’s the only one I’ll ever buy
Perfect Primer
5 out of 5 stars
katie ki - 18 days ago
originally posted on elfcosmetics.com
I continue to repurchase this primer. It basically feels the same as the Milk Grip Primer but for way less. You need to buy this!!
It’s okay
3 out of 5 stars
freddie12 - 19 days ago
originally posted on elfcosmetics.com
Okay for a quick trip to the store but after a few hours at work, it made me look greasy. Cheap but I’d rather pay more for the “s” brand.
Good primer!
4 out of 5 stars
Kayeg - 19 days ago
originally posted on elfcosmetics.com
This is a good primer especially considering the price - I just wish it was a bit bigger as mine ran out very quickly!
Amazing
5 out of 5 stars
Smitj - 19 days ago
originally posted on elfcosmetics.com
Afer using this my makeup says on nearly all day love it
Power grip primer
5 out of 5 stars
OliviaMayC - 19 days ago
originally posted on elfcosmetics.com
Myaleup has never lasted longer. The power grip primer is my favorite primeer I have ever tried. I have already went through 2 bottles of it
Def grips!
5 out of 5 stars
hailyw - 19 days ago
originally posted on elfcosmetics.com
Goes on very nicely and helps my foundation last all day!
Great primer
5 out of 5 stars
Amandadg55555 - 19 days ago
originally posted on elfcosmetics.com
Bought it and so usefull, did gym with it my make up didn't move