$11.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/ hdi copolymer bisdecyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hex- anediol [+/-]: blue 1 (ci 42090), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATERShipping details
Estimated ship dimensions: 5.4 inches length x 1.8 inches width x 1.2 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this product prevent makeup from rubbing off onto clothes?
submitted by Name1 - 2 years ago
A: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.
submitted byThe Elf Team - 2 years agoBrand expertA: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.
submitted bysgmach - 2 years ago
Q: Is it sweat proof primer?
submitted by Iris - 4 months ago
A: This is a non-comedogenic primer that provides a smooth long-lasting base for your foundation and/or other makeup. It is not specifically "sweat proof."
submitted bythe e.l.f. team - 4 months agoBrand expert
Q: What's the expiration date?
submitted by superhelpfulhelper - 4 months ago
A: Power Grip Primer does not have an expiration date, it has a Period After Opening. We suggest that it be stored in a cool, dry place and be used within approximately 12 months of opening.
submitted bythe e.l.f. team - 4 months agoBrand expert
Q: does this make you break out?
submitted by jayjay - 4 months ago
A: Although results may vary by individual, this product is non-comedogenic.
submitted bythe e.l.f. team - 4 months agoBrand expert
Q: Does it oxidize and turn dark
submitted by KB - 6 months ago
A: There is not an issue with oxidation.
submitted bythe e.l.f. team - 6 months agoBrand expert
Q: Do you use this on your brows too to get that "laminated" look?
submitted by Ann - 6 months ago
A: This is not specifically tested for use on your brows. We recommend the e.l.f. Brow Laminating Gel.
submitted bythe e.l.f. team - 6 months agoBrand expert
Q: Is this silicone based
submitted by Bre - 7 months ago
A: Hey Bre, Great question! The e.l.f. Power Grip primer is a water based primer. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Do I still moisturize before applying this primer?
submitted by LLC - 9 months ago
A: Hey, Great question! For best results, we recommend to apply your complete skincare routine before applying primer! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: Is this primer fragrance free?
submitted by Jaymie - 9 months ago
A: This product does not contain fragrance.
submitted bythe e.l.f. team - 6 months agoBrand expert
Q: Does this primer work well with baked powder foundation?
submitted by LM - 10 months ago
A: Hey, Great question! The e.l.f. power grip gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
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Guests are saying
This primer has garnered enthusiastic praise for its ability to keep makeup in place all day while providing a smooth and hydrating base. Guests appreciate its affordability and effectiveness, making it a favorite for both beginners and seasoned makeup users. The unique sticky texture helps foundation adhere better, resulting in a flawless finish. Many guests have made it a staple in their daily routines, highlighting its versatility across different skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 16675 reviews
easy to apply: 4.5 out of 5
easy to remove: 4.55 out of 5
long lasting: 4.3 out of 5
quality: 4.12 out of 5
value: 4.2 out of 5
74% would recommend
352 recommendations
Chemical burns
1 out of 5 stars
Thumbs down graphic, would not recommend
Jade - 7 days ago, Verified purchaser
Used this product once and ended up with hives, welts, and what feels like a chemical burn—especially around my eyes and mouth. Five days later, I’m still dealing with it. Would not recommend.
Amazing product
5 out of 5 stars
yoska - 11 days ago
originally posted on elfcosmetics.com
This primer is a total game-changer! The gel-based texture feels cool and hydrating as soon as it touches your skin, and it instantly smooths everything out for a flawless base. I love how the sticky grip locks my makeup in place all day — no sliding, no fading, even in warm weather. The finish is naturally dewy without looking greasy, which makes my skin look fresh and healthy. Because it goes on clear, it works perfectly on every skin tone and under any type of foundation or tint. It’s also non-comedogenic, so it doesn’t clog my pores, and it works beautifully on oily, dry, and combination skin. Honestly, for the price and the performance, this is one of the best primers I’ve ever used. If you want your makeup to last and still look glowy and smooth, this is a must-have!
LOVEEEE
5 out of 5 stars
Myers - 11 days ago
originally posted on elfcosmetics.com
I’ve used this for about a year now, and love it it’s so gripy and beats school air
amazing primer
5 out of 5 stars
Haz3167 - 11 days ago
originally posted on elfcosmetics.com
this is too amazing!!! get it now!!! you know you want it
Best primer ever
4 out of 5 stars
mqds - 11 days ago
originally posted on elfcosmetics.com
I love this primer, not only because it hold my make up all day but because you can use it as a brow gel on a bully it’ll hold for about six hours
My fav primer!!
5 out of 5 stars
Stareader - 12 days ago
originally posted on elfcosmetics.com
I know some people use it because of the sticky makeup trend, but I totally love this primer! Not only the quality but also the dewy look bc I don't usually wear foundation
Seriously?!
5 out of 5 stars
Queenneen24 - 12 days ago
originally posted on elfcosmetics.com
Okay let’s talk about this primer, couldn’t be any better if I rubbed my face with Elmer’s glue. Seriously, game changer!!!!!!
LASTS
5 out of 5 stars
BROOKLYNJCB - 14 days ago
originally posted on elfcosmetics.com
This will make your makeup stay ALL NIGHT. I have acne prone skin and this doesn’t not break me out!
Dewiness is the Best
5 out of 5 stars
shannw04 - 14 days ago
originally posted on elfcosmetics.com
I love this product so much! It makes my skin feel so refreshed and rejuvenated, and I love the dewy look it gives!
perfect primer
5 out of 5 stars
mfin - 14 days ago
originally posted on elfcosmetics.com
glides on and helps set makeup, the absolute BEST!
Love it!!!
5 out of 5 stars
jkt247 - 15 days ago
originally posted on elfcosmetics.com
The perfect primer! Makes it look like you just put on your makeup, even after a long day!
AMAZING
5 out of 5 stars
audge podge - 16 days ago
originally posted on elfcosmetics.com
I love this primer it is very sticky!your makeup won’t be going anywhere
Meh
3 out of 5 stars
Flynn Rider - 17 days ago
originally posted on elfcosmetics.com
Has a smoothing effect, but I feel like my makeup came off so quickly compared to other primers. Not a repurchase for me.
Primer
4 out of 5 stars
bbbbbbooooooootttt23322 - 17 days ago
originally posted on elfcosmetics.com
Works and holds up nicely. It goes on thick and dries clear and last all day.
The bessttt
5 out of 5 stars
worlds best primer - 17 days ago
originally posted on elfcosmetics.com
Definitely the best to hide your pores, very warm and smooth to apply ,
Works so good
5 out of 5 stars
tiya5693 - 18 days ago
originally posted on elfcosmetics.com
Everytime i use this primer, my makeup last ALL DAY!!! I sweat a lot but the makeup doesn’t even budge!
Budget friendly Primer
4 out of 5 stars
SoniaK - 19 days ago
originally posted on elfcosmetics.com
Holds the makeup about 5-6 hours. May need a slight touch up but overall stays for a long time. Love this product
Elf primer
4 out of 5 stars
Grinty - 19 days ago
originally posted on elfcosmetics.com
Amazing product!! Kept my makeup on all day and the setting spray of elf is also a must have xx
Great for hot days!
5 out of 5 stars
jtreegirl2 - 20 days ago
originally posted on elfcosmetics.com
This works great for hot days. I might still lose some makeup, but not as much as with my day to day primer.
Christmas
5 out of 5 stars
Dynasty - 20 days ago
originally posted on elfcosmetics.com
I got this last year for Christmas and it’s AMAZING!! It works for perfectly on my skin and it’s not sticky al all!