Sponsored
e.l.f. Power Grip Primer - Clear 0.811 fl oz
$11.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/ hdi copolymer bisdecyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hex- anediol [+/-]: blue 1 (ci 42090), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATERShipping details
Estimated ship dimensions: 1.14 inches length x 1.51 inches width x 5.71 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this product prevent makeup from rubbing off onto clothes?
submitted by Name1 - 2 years ago
A: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.
submitted byThe Elf Team - 2 years agoBrand expertA: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.
submitted bysgmach - 2 years ago
Q: Which ones is better this one or the pink one
submitted by V - 22 days ago
A: Hey, Great question! Both are great options to help make your makeup last longer. The original e.l.f. Power grip primer is infused with Hyaluronic Acid to retain moisture for a plump complexion. The pink is infused with 4% niacinamide to help even out skin tone and brighten the look of dullness. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 21 days agoBrand expert
Q: Can you put on lips to fill lines and grip lipstick?
submitted by cozsa - 2 months ago
A: This product is not specifically tested for use on the lips, although it has been used for this purpose.
submitted byThe Elf Team - 2 months agoBrand expert
Q: How does the primer affect makeup longevity?
submitted by AI Shopping Assistant - 2 months ago
A: The gel formula grips makeup for long-lasting, all-day wear, ensuring it stays in place.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is the primer environmentally friendly?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, it is 100% vegan, cruelty-free, and made in a Fair-Trade Certified factory.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does the primer have any color when applied?
submitted by AI Shopping Assistant - 2 months ago
A: No, the primer goes on clear with a translucent finish, suitable for all skin tones.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the main ingredient in the primer?
submitted by AI Shopping Assistant - 2 months ago
A: The primer is enriched with Hyaluronic Acid, which helps retain moisture for a plump complexion.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this primer suitable for sensitive skin?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the primer is non-comedogenic and suitable for all skin types, including sensitive skin.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is it sweat proof primer?
submitted by Iris - 6 months ago
A: This is a non-comedogenic primer that provides a smooth long-lasting base for your foundation and/or other makeup. It is not specifically "sweat proof."
submitted bythe e.l.f. team - 6 months agoBrand expert
Q: What's the expiration date?
submitted by superhelpfulhelper - 7 months ago
A: Power Grip Primer does not have an expiration date, it has a Period After Opening. We suggest that it be stored in a cool, dry place and be used within approximately 12 months of opening.
submitted bythe e.l.f. team - 7 months agoBrand expert
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Guests are saying
The e.l.f. Power Grip Primer is a standout product that effectively enhances makeup longevity while providing a smooth, dewy finish. Guests appreciate its gel-like texture, which grips makeup securely, making it suitable for various skin types. Many find it versatile enough to use as a brow gel, and its affordability adds to its appeal. Overall, this primer is a must-have for anyone looking to achieve a flawless makeup look that lasts all day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 16784 reviews
easy to apply: 4.51 out of 5
easy to remove: 4.56 out of 5
long lasting: 4.31 out of 5
quality: 4.12 out of 5
value: 4.21 out of 5
74% would recommend
360 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
9 December, 2025Verified purchase
(no review title)
I just love the product!
5 out of 5 stars
8 December, 2025Verified purchase
- Skin tone: Dark
- Skin concern: Pores
- Skin type: Combination
Simple and chic
Excellent quality. Perfect addition to any makeup routine
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
- Hair color: Black
- Skin type: Dry
- Skin tone: Light
- Eye color: Brown
Amazing primer!
This primer works great for the price! I put my makeup on early in the morning and walked around Disneyland all day and my makeup still looked great when I got back to the hotel.
5 out of 5 stars
29 November, 2025Verified purchase
- Skin concern: Uneven skin tone, Pores, Dark circles
- Skin tone: Light
- Skin type: Combination
- Eye color: Hazel
- Hair color: Brunette
Good Affordable Primer
Great primer and really great for the price. Super tacky and keeps my makeup on all day (this includes little baby hands rubbing my face all day!). Works best if you leave it alone for a few minutes prior to makeup application.
5 out of 5 stars
24 November, 2025
(no review title)
Ok
5 out of 5 stars
18 November, 2025Verified purchase
(no review title)
Product is great! Easy to use and lasts all day! I really do think it helps my makeup stay put.
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
perfect quality
4 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Sensitivity
works well
does help foundation look better on dry skin
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
(no review title)
works great no sticky face
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Light
Long-lasting grip and smooth finish
I love this primer! It goes on with a slightly tacky texture which helps my makeup stay in place all day and my foundation applies smoothly over it. Definitely one of the best affordable primers I’ve used!
5 out of 5 stars
2 November, 2025
originally posted on elfcosmetics.com
GRIPPY GRIPPIEST Primer
I have been using this primer and is as it says a very powerful gripping primer. Works really well.
4 out of 5 stars
28 October, 2025
originally posted on elfcosmetics.com
Power grip priemer
I have used few priemer but found this one the best for my skin
3 out of 5 stars
Thumbs down graphic, would not recommend
26 October, 2025
- Skin type: Combination
- Eye color: Brown
- Skin concern: Acne
- Hair color: Brunette
- Skin tone: Medium
It's an ok primer
I really wanted to love this primer because it’s super affordable and everyone hypes it up, but it just didn’t work for my skin. I have acne-prone skin and unfortunately, it broke me out after a few uses. It also felt kind of heavy and tacky, like it never fully settled into my skin. I will say it does help makeup stick and last longer, so I can see why people love it — it’s just not great if you’re sensitive or breakout easily. I really wish it would’ve worked for me because the price and concept are amazing, but sadly it’s a pass for my skin type.
5 out of 5 stars
20 October, 2025
originally posted on elfcosmetics.com
My friend bought this primer!
My friend bought this primer a little while ago, and she says she loves it! 10/10 She would reccomend!
5 out of 5 stars
20 October, 2025
originally posted on elfcosmetics.com
LOVE!!!!!!!!!!
AMAZING WORKS SO WELL!!!!!!!!!!!!!!! So reliable and nice!
5 out of 5 stars
7 October, 2025
originally posted on elfcosmetics.com
Easy to use
Super sticky I have to wash my hands after I apply but it works just make sure you hydrate your skin before applying.
5 out of 5 stars
Thumbs up graphic, would recommend
2 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
Awesome!
My daughter loves this primer.
5 out of 5 stars
17 September, 2025
originally posted on elfcosmetics.com
The best primer
I absolutely love this Primer! Its different in a good way compared to all the other ones I've tried. It really keeps your makeup on all day!
5 out of 5 stars
16 September, 2025
originally posted on elfcosmetics.com
The BEST primer
Genuinely one of the BEST primers I’ve used, paired with a good setting spray your makeup will last ALL DAY
4 out of 5 stars
16 September, 2025
originally posted on influenster.com
We like her
[This review was collected as part of a promotion.] Idk what I was expecting but this was a nice surprise. For me it glides onto my skin and leaves such a smooth glass like surface for you to prep your make up on. And to be honest, it grips onto your skin with out suffocating it. Like it almost blends in with your skin and compliments my foundation. I don’t crease as much using this primer.