$11.00 when purchased online
Target Online store #3991
About this item
Highlights
- e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
- Sticky gel formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Infused with lemon myrtle blend
- Mattifying makeup primer helps reduce the look of excess oil and shine
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Get all the iconic makeup stick of e.l.f. Cosmetics’ OG Power Grip Primer, now with a matte finish! Power Grip Matte Primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky as e.l.f. formula locks makeup in place for long-lasting wear.
Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine
Key ingredients:
• Lemon myrtle blend
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine
Key ingredients:
• Lemon myrtle blend
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Matte
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing, Shine Control, Priming
Recommended Skin Type: Normal
Net weight: .87 fl oz (US)
Features: Smoothes, Long Lasting
TCIN: 92296269
UPC: 609332839458
Item Number (DPCI): 052-16-6998
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), glycerin, silica, butylene glycol, peg-150 distearate, niacinamide, polysorbate 80, backhousia citriodora leaf extract, tocopherol, ethylhexylglycerin, caprylyl glycol, potassium laurate, ammonium acryloyldimethyltaurate/vp copolymer, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, phenoxyethanol, disodium edta.
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer non comedogenic?
submitted by Sherrilz - 1 month ago
A: While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic.
submitted bythe e.l.f. team - 27 days agoBrand expert
Q: Can this be used as eyeshadow primer
submitted by Xx - 3 months ago
A: This is not specifically tested/suggested for use on eyelids.
submitted bythe e.l.f. team - 3 months agoBrand expert
Q: Is this Acne prone?
submitted by Bri - 6 months ago
A: This primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine and is great for all skin types. Individuals skin and their reactivity may vary.
submitted bythe e.l.f. team - 6 months agoBrand expert
Q: Is this acne prone? 
submitted by Bri - 6 months ago
A: This primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine and is great for all skin types. Individuals skin and their reactivity may vary.
submitted bythe e.l.f. team - 6 months agoBrand expert
Q: Can this be used with powder foundation?
submitted by teelew - 7 months ago
A: Great question! The e.l.f Power grip matte primer is a gel based primer that can be used with powder foundation for a long lasting wear with a smooth base. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Does this have silicone?
submitted by Monica Alyssa - 8 months ago
A: This is a water based primer, it does not contain silicone.
submitted bythe e.l.f. team - 8 months agoBrand expert
Q: Is this water based?
submitted by Pimpsqueak - 8 months ago
A: This is a water based primer.
submitted bythe e.l.f. team - 8 months agoBrand expert
Q: does it have SPF or protect from sun damage ?
submitted by squeak - 9 months ago
A: This product does not have SPF.
submitted bythe elfcareteam - 9 months ago
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Guests are saying
The e.l.f. Power Grip Matte Primer is a standout product for those with oily skin, providing a long-lasting matte finish that keeps makeup in place throughout the day. Its thick, sticky texture initially may feel unusual, but it effectively grips foundation and minimizes shine. Guests appreciate its affordability, sleek packaging, and the fact that it is fragrance-free. This primer is ideal for summer use and works well under various makeup products, making it a versatile addition to any beauty routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3497 reviews
53% would recommend
13 recommendations
Great Quality
5 out of 5 stars
ksr_official95_7067 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I dont usually receive this kind of product since I'm a male. So I decided to gift it to my sister and she loves it. She said that they are quality and that she recommends this product cause it gets the job well done.
Great primer to have
5 out of 5 stars
90sgirl_2542 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This has a great consistency, very gel like and sticky. Makes for a great base to apply makeup onto. One of the best primers I’ve used and will be buying more when this finishes. If your makeup shifts or doesn’t last long I don’t think it isn’t due to this primer. No scent. A little goes a long way.
Failed to deliver
1 out of 5 stars
Miko757 - 18 days ago
originally posted on elfcosmetics.com
I was so disappointed with this primer. Despite the claims, it didn’t grip my makeup at all. Instead of creating a smooth base, it left a sticky layer that never settled and actually made blending harder. My foundation went on patchy, slid around within a couple of hours, and broke apart on my T-zone. It felt more like glue on the skin than a primer, without giving any long-lasting hold. Definitely not the reliable base I was expecting.
Fails to Deliver
1 out of 5 stars
Miko756 - 18 days ago
originally posted on elfcosmetics.com
I was so disappointed with this primer. Despite the claims, it didn’t grip my makeup at all. Instead of creating a smooth base, it left a sticky layer that never settled and actually made blending harder. My foundation went on patchy, slid around within a couple of hours, and broke apart on my T-zone. It felt more like glue on the skin than a primer, without giving any long-lasting hold. Definitely not the reliable base I was expecting.
Amazing!
5 out of 5 stars
ceecee555 - 19 days ago
originally posted on elfcosmetics.com
Very grippy! My skin gets very oily halfway through the day and this kept that from happening. I use it with the cc cream. Make sure you let it absorb a bit before applying foundation.
Made makeup pill
1 out of 5 stars
Rreags - 19 days ago
originally posted on elfcosmetics.com
I desperately wanted to like this but no matter what moisturizer I used, what foundation I used, it wouldn’t stop pilling. Don’t waste your money on this and stick to the dewy one
Great affordable primer
5 out of 5 stars
shellyannc_7179 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this sleek tub packaging which allows me to squeeze just the amount of primer I need. No waste over here! It has a sticky feel once dried but that makes the makeup stay put. Limits the amount of sweat that seeps through all day
Powerful grip
4 out of 5 stars
Staceybeds - 1 month ago
originally posted on elfcosmetics.com
This is the perfect primer for nights out and hot days! When u need the make up to stay put the most for the longest then this is definitely the product to go for
Power Grip is Amazing
5 out of 5 stars
Zeeva - 1 month ago
originally posted on elfcosmetics.com
I live in Georgia and my makeup would melt off before I even left the house. I received Power Grip Matte Primer as a gift from elf and I will definitely buy more. This stuff is incredible! My makeup stays put all day, even on the most humid days here in Georgia. Excellent product!
Pretty good
4 out of 5 stars
spookytiger_548 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The e.l.f. Power Grip Primer is a good, affordable option for anyone looking to make their makeup last longer. I really like how it has a slightly sticky texture that helps foundation and concealer stay in place throughout the day. My makeup definitely looks smoother and stays put for hours. However, it does take a minute to dry down, and if you don’t let it set properly, it can feel a little tacky or cause slight pilling with certain products. It’s also not the most hydrating, so I recommend pairing it with a good moisturizer if you have dry skin. Overall, it’s a solid drugstore primer that performs well for the price and is great for everyday use.
Not for sensitive skin
1 out of 5 stars
Thumbs down graphic, would not recommend
Lisa - 1 month ago, Verified purchaser
I liked the matte finish but it made my skin burn & itch probably a reaction from the niacinamide.
Great primer!
5 out of 5 stars
jacquelynnm3_7512 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I got to try this E.L.F. power grip matte primer and holy cow... power grip is an understatement! This primer is probably one of the best I've ever used! It does have quite a thick consistency, but if you're like me and you only want to apply your makeup once a day, then this is the primer for you! It does have a slight heaviness when you first apply it, but I notice that goes away over a short period of time. It definitely works!
Bringing in Power
5 out of 5 stars
xarimpd - 2 months ago
originally posted on elfcosmetics.com
Even on the hot days I can rely on this to come through keeping my make up more put together than the average primer.
Great matte gripping primer
4 out of 5 stars
baylees96ad_5333 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was gifted this primer by elf/Influenster in exchange for an honest review. I love the packaging of this primer, right of the bat! It’s sleek and simple. I feel like it’s a good primer, does its job, a matte power gripping primer. It’s good! I do however prefer the OG power gripping primer by elf so I only gave 4 stars. But if matte is your vibe you’ll love this!
It’s an okay primer.
3 out of 5 stars
rebecca211_5479 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It was an okay primer, it did keep my makeup from going into my pores but for me I felt like it didn’t make my makeup stay on any longer. It was very light, no scent and went on like silk.
A great makeup essential
5 out of 5 stars
tenetv_4600 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the consistency of this primer, it was hydrating but also a great base for my makeup before applying. I don’t usually use primers but this has definitely been added to my makeup essentials!
Elf wins all the time
5 out of 5 stars
makeupbydreamer_4583 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The finish is what you’ll need to get that make up coverage you want ladies I’ve tried high end and drug store and you can’t beat drug store I wound definitely repurchase this again I have texture skin and this is amazing
Best primer ever
5 out of 5 stars
Kym22 - 2 months ago
originally posted on elfcosmetics.com
I have had this product for a month. It is super sticky. My makeup really stays put all day. It has really great grip. I've tried the other primers by e.l.f and this is the best by far. It also does not irritate my sensitive cheeks at all.
It has a mate finish!
5 out of 5 stars
marlenec18db_3088 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product in exchange for my honest review. I love it and highly recommend it! especially because I have very oily skin. I used on all my face and I loved it. It had a mate finish which I love! The scent is not strong and it is the right size! It is small enough to fit into a small purse.
Surprisingly good
5 out of 5 stars
temibankso - 2 months ago
originally posted on elfcosmetics.com
I wasn’t quite sure what to expect but I really liked this one. It feels matte and applied beautifully