$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
- Sticky gel formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Infused with lemon myrtle blend
- Mattifying makeup primer helps reduce the look of excess oil and shine
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Get all the iconic makeup stick of e.l.f. Cosmetics’ OG Power Grip Primer, now with a matte finish! Power Grip Matte Primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky as e.l.f. formula locks makeup in place for long-lasting wear.
Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine
Key ingredients:
• Lemon myrtle blend
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine
Key ingredients:
• Lemon myrtle blend
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Matte
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing, Shine Control, Priming
Recommended Skin Type: Normal
Net weight: .87 fl oz (US)
Features: Smoothes, Long Lasting
TCIN: 92296269
UPC: 609332839458
Item Number (DPCI): 052-16-6998
Origin: Imported
Ingredients:
water (aqua), glycerin, silica, butylene glycol, peg-150 distearate, niacinamide, polysorbate 80, backhousia citriodora leaf extract, tocopherol, ethylhexylglycerin, caprylyl glycol, potassium laurate, ammonium acryloyldimethyltaurate/vp copolymer, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, phenoxyethanol, disodium edta.
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be used as eyeshadow primer
submitted by Xx - 2 months ago
A: This is not specifically tested/suggested for use on eyelids.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Is this Acne prone?
submitted by Bri - 5 months ago
A: This primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine and is great for all skin types. Individuals skin and their reactivity may vary.
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: Is this acne prone? 
submitted by Bri - 5 months ago
A: This primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine and is great for all skin types. Individuals skin and their reactivity may vary.
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: Can this be used with powder foundation?
submitted by teelew - 5 months ago
A: Great question! The e.l.f Power grip matte primer is a gel based primer that can be used with powder foundation for a long lasting wear with a smooth base. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Does this have silicone?
submitted by Monica Alyssa - 6 months ago
A: This is a water based primer, it does not contain silicone.
submitted bythe e.l.f. team - 6 months agoBrand expert
Q: Is this water based?
submitted by Pimpsqueak - 6 months ago
A: This is a water based primer.
submitted bythe e.l.f. team - 6 months agoBrand expert
Q: does it have SPF or protect from sun damage ?
submitted by squeak - 8 months ago
A: This product does not have SPF.
submitted bythe elfcareteam - 8 months ago
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4.7 out of 5 stars with 5564 ratings
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Guests are saying
The e.l.f. Power Grip Matte Primer is a standout product for those with oily skin, providing a long-lasting matte finish that keeps makeup in place throughout the day. Its thick, sticky texture initially may feel unusual, but it effectively grips foundation and minimizes shine. Guests appreciate its affordability, sleek packaging, and the fact that it is fragrance-free. This primer is ideal for summer use and works well under various makeup products, making it a versatile addition to any beauty routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3474 reviews
58% would recommend
12 recommendations
Surprisingly good
5 out of 5 stars
temibankso - 13 days ago
originally posted on elfcosmetics.com
I wasn’t quite sure what to expect but I really liked this one. It feels matte and applied beautifully
I would be buying in the future for sure to keep u
4 out of 5 stars
garineak_1614 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I like that it's thick and feels very smooth when applying but it's a lil to sticky and takes time to dry so problem best idea to use when applying heavy make for a big event not for use for glow simple makeup days cute packaging and easy to open and close and no smell which I love
Love it
5 out of 5 stars
halimag1_1556 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love it. It feels super light weight, really helps with pores and oily control. I was scared it might not go well with my skin tint or foundation, but it’s great
Best
5 out of 5 stars
blogdedaniela_5333 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This matte primer helps control oil and keeps my makeup in place all day. It blurs imperfections slightly and creates a smooth base without feeling heavy. I love how it grips foundation and prevents it from sliding. Great for combination or oily skin types.
Make makeup last all day and night!
5 out of 5 stars
- 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This primer really grips! It goes on smooth, dries down fast, and keeps my makeup in place all day with a nice matte finish. My T-zone stayed way less shiny, and foundation didn’t budge. Perfect for oily or combo skin!
Works perfectly with foundation!
5 out of 5 stars
dee_1lifestyle_3678 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The texture is just a little bit too sticky but the product actually works very well. I like that it doesn’t appear to have any scent. The all back packaging is great for sitting on my counter with my daily makeup. It gives just the right amount of coverage and blended very with with my foundation.
Surely is grip!
4 out of 5 stars
meiwu_4155 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The texture is definitely very grip like, it doesn’t smooth over as easily as a normal gel would, so spread fast as it seems to grip on pretty fast. It’s pretty sticky at first as well. But, does my makeup sure stay!!!!!! You’ll get the effect you want from this if you want your makeup to stay on all day!
Last long
5 out of 5 stars
marapa1978_6218 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Package was ok coverage was good I can’t complain there was no scent or at least I didn’t smell it. Texture was fine and I had a nice look when I finished.
Such Great Grip
5 out of 5 stars
alicenr1_9890 - 22 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product in exchange for my honest review. I wasn't expecting to like this primer as much as I do. I now reach for it before any other primer in my make up bag. It goes on really smooth. The gel feels really nice against my skin, and it leaves a subtle tacky feeling that's grips to make up. This Primer is too long relaxing, and doesn't increase throughout the day
Like butta
5 out of 5 stars
beardwifeunfiltered_7666 - 22 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Provides a wonderful satiny base that still feels light and airy without the heavy greasiness of other brands. My makeup loving daughter is obsessed!!
Easily blendable
5 out of 5 stars
nicolee_lynnn__2444 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Actually really impressed by this product because it goes on and blends so easily! Really great at hiding and masking pores and textured skin with a light scent.
perfects
5 out of 5 stars
madisonpa1ge_543 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love for all elf products! I only use elf because they are very reasonably priced and every product I use is perfect to me! I wanted a matte primer and they didn’t miss. it’s perfect!! it doesn’t smell and the packaging was perfect.
Smooth finish
5 out of 5 stars
staceyb494e_1489 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product has a heavy feel to it. It goes on smooth and helps to cover minor imperfections before makeup application. It has a pleasant scent. Overall great finish for my makeup look.
Love it
5 out of 5 stars
nataliet128_567 - 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love this! The packaging makes it easy to apply. Its great if you love a matte base. It has no scent and its a thick consistency. Its clear and does a great job keeping my makeup on.
Good primer
5 out of 5 stars
- 28 days ago
originally posted on elfcosmetics.com
I received this product randomly in the mail and am so glad I got to test it out!! I like the sleek packaging and the feel of this primer. I personally didn’t see much of a difference between this primer and the regular power grip as both can create a matte finish when used with setting powder.
Good
5 out of 5 stars
living_corpesx1_390 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this package and was elated to see this primer. It is one of my favorites! I have at least bought this 3 times since and I love it. It holds up really well under my makeup and adheres the makeup to my skin. It isn't oily or shiny but the perfect balance of stickiness. It has a slight bounce to it and dries really well for an all day wear of makeup. Would definitely recommend, especially if you have oily skin, it even works for combination.
Good and sticky!
4 out of 5 stars
Josy17 - 1 month ago
originally posted on elfcosmetics.com
I bought this product before because I am very oily in my t-zone and was hoping it would help me with oil control. It does help with some oil control and is very sticky so it keeps makeup in place.
I’D BUY IT AGAIN AND AGAIN
5 out of 5 stars
samanthas1083_7110 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’m obsessed, I love it so much! I really like the way it instantly mattifys my skin and how the texture feels. This primer is NOT scented so that’s a win! I truly feel like it makes my foundation look better so I would definitely by this again and again!
The first primer I have that actually sticks
5 out of 5 stars
Kymberlie711 - 1 month ago
originally posted on elfcosmetics.com
I was sent a full size tube I assume for being in Beauty Squad. This actually sticks to my skin and makeup stayed put all day. I have tried the green primer and putty primer and they don't last as long.
Primer
1 out of 5 stars
Thumbs down graphic, would not recommend
jlhortega - 1 month ago, Verified purchaser
- Skin type: Normal
- Eye color: Brown
- Skin tone: Medium
- Hair color: Black
It creases and cakes up my makeup