$5.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- Travel-friendly mini size – 0.05 fl. oz.
- 100% vegan, cruelty-free, and Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
• Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
• Travel-friendly mini size – 0.05 fl. oz.
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
• Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
• Travel-friendly mini size – 0.05 fl. oz.
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Trial/Mini/Travel Size: Yes
Suggested Age: 10 Years and Up
Health Facts: Contains Hyaluronic Acid, Vegan
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .5 fl oz (US)
Features: Long Lasting
TCIN: 86657281
UPC: 609332836655
Item Number (DPCI): 052-16-0115
Origin: Imported
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol [+/-]: blue 1 (ci 42090), yellow 5 (ci 19140)' '
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.Shipping details
Estimated ship dimensions: 0.98 inches length x 1.57 inches width x 4.13 inches height
Estimated ship weight: 0.057 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this also be used on the eyelids for eyeshadow?
submitted by Darcy - 7 months ago
A: This was not specifically tested for use on the eyelids. For an eye primer we suggest the e.l.f. Lock It Down Eyeshadow Primer.
submitted bythe elfcareteam - 6 months agoA: Hey Darcy, The e.l.f. Power Grip primer is for the face. We recommend the e.l.f. Lock It Down Eyeshadow Primer to intensify your eyeshadow color, increase wear time and prevent smudging and creasing! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Item listed as 0.5 ounce. However the small description states 0.05 ounce. Which is correct??
submitted by Tanzy9 - 1 year ago
A: Hey, Great question! The e.l.f. Power Grip Primer Mini is 0.5 fl oz (15 mL). For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: .05 oz for real? So what is that, a single use??
submitted by Meg - 2 years ago
A: Hey Meg, Great question! The e.l.f. power grip primer in the mini size is travel friendly! This will provide many uses for your makeup application to last all day! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Frequently bought together
$10.99
Buy 3, get 1 free on select beauty minis
4 out of 5 stars with 572 ratings
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Guests are saying
The e.l.f. Power Grip Primer Mini is a highly praised product that offers a strong grip for makeup, ensuring it lasts throughout the day. Guests appreciate its hydrating properties, smooth texture, and travel-friendly size. Many find it effective for various skin types, providing a flawless finish without feeling heavy. The pump packaging is also noted for its convenience and cleanliness, making it a staple in many makeup routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5565 reviews
easy to apply: 4.52 out of 5
easy to remove: 4.5 out of 5
long lasting: 4.21 out of 5
quality: 4.19 out of 5
value: 4.33 out of 5
78% would recommend
64 recommendations
Worth the hype
5 out of 5 stars
Tm94 - 10 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I was so excited to try the e.l.f. Power Grip Primer after seeing it all over social media, and I can definitely agree with the hype! This primer is amazing it grips the skin perfectly, making my makeup apply beautifully and last all day. It leaves a smooth base without feeling heavy, and for the price, it’s such a steal. Affordable, effective, and worth every penny! I received this product for free from topbox marketing for testing and review purposes.
love
5 out of 5 stars
aangiec_2026 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] looveee this primer! great size to take when traveling or on the go! last a long time since a little bit of this goes along way! sticks to skin very well & makes my makeup last all day, no scent to this primer.
A Staple!
5 out of 5 stars
kotalynn - 12 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) This primer is absolute staple in my makeup routine. It has a gel-like texture that truly grips makeup and helps it last all day. My foundation goes on smoother and doesn’t budge, even in heat or humidity. It gives a soft, dewy finish without making my skin oily. I love that it works well with both liquid and cream products. A little goes a long way, so the tube lasts a while. Overall, it's a high-performing primer that rivals more expensive options easily. I received this product for free from Topbox Marketing for testing and review purposes.
Long lasting
4 out of 5 stars
Cassy25 - 12 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I enjoyed using this product for its long lasting results. It was a good tool before applying foundation and I had longer wear evident.
Good
4 out of 5 stars
Lisa bold - 13 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I tried the e.l.f. Power Grip Primer, and I can see why it’s so popular. It has a sticky, gel-like texture that really helps makeup stay in place all day. My foundation went on smoothly and lasted longer than usual without getting patchy. I also liked that it felt hydrating, thanks to the hyaluronic acid. However, the tackiness was a bit much at first, and I noticed it made some dry areas more noticeable. , but it might not be the best for dry or textured skin. I received this product for free from Topbox Marketing for testing and review purposes."
Affordable quality primer!
5 out of 5 stars
Selma90 - 16 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) This is a great, affordable, must-have product suitable for all skin types. This primer lasts ALL day and rivals their higher-end counterparts. It really grips onto your face making sure your makeup is going nowhere. I liked the moisturizing feeling without being greasy. It goes on pretty smoothly and the gel texture is cooling and refreshing. * I received this product for free from Topbox Marketing for testing and review purposes.
Not suitable for people who have sensory issues
1 out of 5 stars
allicsirp xior - 18 days ago
originally posted on elfcosmetics.com
This felt very heavy on my face and sticky. I couldn’t stand it and had to immediately take it off
skincare magic
5 out of 5 stars
wopopopo - 19 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I gave the Power Grip Primer Mini with 4% Niacinamide a whirl, and let me tell you, this travel-size gem is like sticky skincare magic. The gel glides on clear (it’s blue in the tube, but disappears on skin), feels cool for about 30 seconds, then sets into a slightly tacky finish that puts a Velcro grip on your makeup. It seriously helps everything apply smoother and stay put—dewy, glowy, and flawless all day
Nice
5 out of 5 stars
rodjenny_8556 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I actually bought again because the sample side was not enough and I did like how nice my skin looked with makeup after all I think 2 of 3 was not that bad
Best primer!
5 out of 5 stars
Yasminekxo - 20 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) Amazing primer! I had never used ELF primer and I loved this one! It sat well under my daily makeup! It was hydrating and left my makeup looking good all day! I will definitely recommend to friends and family and re purchase this primer! I received this product for free from Topbox Marketing for testing and review purposes.
Good size
4 out of 5 stars
M1234hgthi4689 - 21 days ago
originally posted on elfcosmetics.com
Really good same as the normal size product wise just smaller.
So glad to get this as a freebie
4 out of 5 stars
NancyintheHollow - 26 days ago
originally posted on elfcosmetics.com
I’ve been wondering about this incredibly popular primer for ages, and was so glad to get it as a freebie with an order. It isn’t for me, but I was so glad to get to try it,
Pretty good
4 out of 5 stars
Tata_____ - 26 days ago
originally posted on elfcosmetics.com
It’s pretty good it holds my makeup for 6 hours I recommend!
Best Primer
4 out of 5 stars
Mthakre - 27 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I adore this product and will continue to purchase it indefinitely. I definitely recommend these things to everyone because they are so reasonable and of such high quality. It makes my skin glow. The texture is really amazing.I received this product for free from Topbox Marketing for testing and review purposes.
Great Base for Foundation
5 out of 5 stars
XxXx - 28 days ago
originally posted on TopBox Marketing
(This review was collected as part of a promotion.) I used this primer during the day and loved the way it held my makeup in place all day. It wasn’t greasy and gave my skin a smooth finish. No strong scent either, which I prefer.I received this product for free from TopBox Marketing for testing and review purposes.
10/10
5 out of 5 stars
mariahb2_4664 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this primer so much! This is one of my favorites from ELF. I have oily skin and I find that how sticky it is keeps my makeup lasting all day! When I use this primer I find I have to do less touch ups throughout the day and it gives me just enough hydration without making my skin an oil slick. I also really love how smooth it makes my makeup go on.
Good for making makeup last
5 out of 5 stars
torif39_2149 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This primer is great. My makeup applies very well on top of it and lasts all day. I do think it helps to make the foundation look fresher longer. The squeeze tube is very clean to use.
Oily skin approved
5 out of 5 stars
Thumbs up graphic, would recommend
Gaby S - 1 month ago, Verified purchaser
- Hair color: Brunette
- Skin type: Oily
- Skin concern: Cellulite, Aging, Pores
- Skin tone: Light
- Eye color: Brown
Love! I have oily skin and was using it cosmetics oil free primer. Now I can finally stop spending all that money! It took me a try or two before figuring out the pea sized amount and realizing it needs to be a sticky thin layer before letting it dry and applying foundation. By the end of my 8 hr shift I do need to blot my face but my makeup does not separate or get patchy. I pair this with Estée Lauder double wear foundation.
WOW
5 out of 5 stars
Cay1 - 1 month ago
originally posted on elfcosmetics.com
I got this as a free mini gift and I was glad because ive always wanted to try it but let me tell you.. this did not disappoint at all! It kept my makeup on all day!
Elf
5 out of 5 stars
Thumbs up graphic, would recommend
Elf - 1 month ago, Verified purchaser
- Skin concern: Pores, Redness, Blackheads
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
It’s a great product