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e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz - image 1 of 4
e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz - image 2 of 4
e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz - image 3 of 4
e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz - image 4 of 4
e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz - image 1 of 4
$5 when purchased online

About this item

Highlights

  • Gel-based, hydrating face primer
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps, and gives skin a natural finish
  • Enriched with Hyaluronic Acid to retain moisture for a plump complexion
  • Goes on clear with a translucent finish for all skin types and skin tones
  • Non-comedogenic (does not clog pores!)
  • Travel-friendly mini size – 0.05 fl. oz.
  • 100% vegan, cruelty-free, and Leaping Bunny Certified.

Description

Power Grip Primer is #1 Primer in America.*

Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.

• Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
• Travel-friendly mini size – 0.05 fl. oz.

Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion

Great for: All skin types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Trial/Mini/Travel Size: Yes
Suggested Age: 10 Years and Up
Health Facts: Contains Hyaluronic Acid, Vegan
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .5 fl oz (US)
Features: Long Lasting
TCIN: 86657281
UPC: 609332836655
Item Number (DPCI): 052-16-0115
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol [+/-]: blue 1 (ci 42090), yellow 5 (ci 19140)

Allergens & Warnings:

EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.

Shipping details

Estimated ship dimensions: 4.13 inches length x 1.55 inches width x 0.98 inches height
Estimated ship weight: 0.04 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: .05 oz for real? So what is that, a single use??

submitted by Meg - 4 months ago
  • A: Hey Meg, Great question! The e.l.f. power grip primer in the mini size is travel friendly! This will provide many uses for your makeup application to last all day! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

E.l.f. Gloss, Glow & Go Collection

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Guilt-free glow!
Score all your favorite e.l.f. products from the Big Game commercial.
Glow all out with cruelty-free makeup and skincare at an incredible value.
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4.6 out of 5 stars with 510 reviews
73% would recommend
34 recommendations
long lasting: 4.03 out of 5
quality: 3.93 out of 5
value: 4.04 out of 5
easy to remove: 4.4 out of 5
easy to apply: 4.37 out of 5

Personal info

  • Hair color:
    Auburn
  • Eye color:
    Green
  • Skin tone:
    Light
  • Skin concern:
    Pores
  • Skin type:
    Combination
  • Review

    4 out of 5 stars
    Meme - 18 days ago, Verified purchaser
    Not bad, it works pretty well.
    easy to remove: 4 out of 5
    easy to apply: 4 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination,
    Normal
  • Skin tone:
    Medium
  • Hair color:
    Black
  • Eye color:
    Brown
  • Skin concern:
    Pores
  • best primer

    5 out of 5 stars
    Thumbs up graphic, would recommend
    adubs - 23 days ago, Verified purchaser
    power grip primer never lets me down 🙏
    easy to remove: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 4 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?

    love this

    5 out of 5 stars
    Pearlygirly - 2 months ago
    originally posted on elfcosmetics.com
    I got this mini as a free sample with my order and I absolutely love it! Will definitely be buying more once i'm out.
    2 guests found this review helpful. Did you?

    Great Product

    5 out of 5 stars
    BlurredPenguin2 - 2 months ago
    originally posted on elfcosmetics.com
    Stays all day and still works when I use it on top of the Salicylic Acid primer
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Skin type:
    Normal
  • Hair color:
    Black
  • Eye color:
    Brown
  • Chemical Reaction

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Cat n Jack - 2 months ago, Verified purchaser
    Unfortunately I did what I do with all new products I did a patch test on my inner arm, left it on for several hours I did buy the travel size from Target, I had no reaction I said great I’ll use it the next day and apply, it was just ok, I washed my face as normal that night with Cerve as I have for years now, did my thing with creams the next day I used it again, I noticed something was wrong with my chin and my skin was scaly, super dry and red like a chemical reaction to it so I said no I will not use it again, I knew it wasn’t my makeup brushes they’re new, or anything else. I’ve never had any other products besides Pixie makeup products and cleaners products make me break out like this where I have to now go buy Cerve moisturizer now to heal the area back up, I’ve also never had any problems with ELF items ever in my years of using them. My chin turned super red and also made some chemical acne and I don’t have adult acne either and I’m 40. I haven’t had a problem with acne since about 7 years ago. I will be returning this back to Target for a full refund.
    quality: 1 out of 5
    value: 1 out of 5
    easy to apply: 1 out of 5
    long lasting: 2 out of 5
    easy to remove: 2 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Skin type:
    Normal
  • Lovee

    4 out of 5 stars
    Thumbs up graphic, would recommend
    So cute - 2 months ago
    Ok so i would actually recommend the travel size primer than the regular size one because in my opinion it just is so much more easier to apply and its less sticky
    quality: 4 out of 5
    value: 5 out of 5
    long lasting: 4 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Skin concern:
    Dark circles
  • Eye color:
    Brown
  • Hair color:
    Brunette
  • Skin tone:
    Medium
  • This is awesome

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Elf is the best - 3 months ago, Verified purchaser
    I love it it holds my make up and I totally recommend for all ages and it is not too sticky but I overall This is such a great product I totally recommend
    quality: 5 out of 5
    long lasting: 5 out of 5
    value: 4 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    3 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Elf primer

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Kaycee - 3 months ago, Verified purchaser
    It’s great and stronge
    easy to remove: 4 out of 5
    easy to apply: 4 out of 5
    value: 4 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    Did you find this review helpful?

    It's Ok, Feels Very Tacky/like Glue

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Texan - 3 months ago, Verified purchaser
    I could get over how difficult it is to apply this if it actually worked. It's almost like trying to apply to your face very thick, ticky, sticky-ish, almost like REALLY thick glue. I use my fingers to apply this and I'm not the most patient when it comes to the "press, press, press" method of applying any of my makeup, but with this you have to just drop bits everywhere, and then good dab a million times to spread the product. ) stars for it's formulation and 2 stars for how well it keeps your makeup on throughout the day. I'm just going to give up on using primer altogether. It's truly just not another gimmick that we're now convinced we should use by this multi-gazillion dollar beauty industry. I'm 41, but still have a mildly oily t-zone and normal skin elsewhere. This does nothing to prevent my t-zone makeup from being absorbed within 2-3 hours. I dab my nose a bit (thanks allergies) throughout the day - careful to not get my kleenex anywhere but where my nose dripping - and this primer does NOTHING to keep my foundation on! I will concede that my cheeks (foundation, powder, blush, highlighter) seem to survive perhaps slightly longer than without. Overall, while it's cheap, it's really not worth re-purchasing. And I'm someone whose vanity consists of 98% name-brand/expensive makeup.
    easy to apply: 1 out of 5
    quality: 1 out of 5
    easy to remove: 1 out of 5
    value: 1 out of 5
    long lasting: 1 out of 5
    5 guests found this review helpful. Did you?

    Sticky

    5 out of 5 stars
    Muly Mictowel - 4 months ago
    originally posted on elfcosmetics.com
    I used this and it kept my makeup all day even when i was sweating a little
    2 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Brunette
  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Eye color:
    Brown
  • Skin concern:
    Uneven skin tone,
    Dark circles,
    Sensitivity,
    Pores,
    Acne,
    Aging,
    Redness,
    Puffiness
  • Try it!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Momx5 - 4 months ago, Verified purchaser
    So glad I tried this product it’s awesome really works well!
    value: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    4 guests found this review helpful. Did you?

    Power Grip Primer Mini

    5 out of 5 stars
    laurajankowski - 4 months ago
    originally posted on elfcosmetics.com
    This really helps the makeup to stay where you put it I would buy again. Good on clear and easy
    8 guests found this review helpful. Did you?

    Power Grip Primer Mini

    5 out of 5 stars
    laurajankowski - 4 months ago
    originally posted on elfcosmetics.com
    It really holds the makeup on. I love the feel on my face. it works. I would recommend it.
    3 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Hazel
  • Skin tone:
    Light
  • Skin concern:
    Sensitivity
  • Skin type:
    Dry
  • Hair color:
    Brunette
  • Be careful

    2 out of 5 stars
    Emp93 - 5 months ago, Verified purchaser
    Be wary and read the reviews if you have sensitive skin. My go-to primer is the high end one that this is a “dupe” for.. gave this one a try and when I washed my face I’m pretty sure it took my skin along with it. After one day of use, all of the spots that I used this primer is full of redness and my skin looks scaly. It’ll take weeks to heal. If you don’t have too sensitive of skin- it did last the whole day and didn’t highlight any dryness
    long lasting: 4 out of 5
    easy to apply: 5 out of 5
    quality: 3 out of 5
    easy to remove: 1 out of 5
    value: 5 out of 5
    8 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Acne,
    Dark circles,
    Pores
  • Hair color:
    Auburn
  • Eye color:
    Green
  • Good product. Small for cost

    3 out of 5 stars
    Thumbs up graphic, would recommend
    busty buyer - 5 months ago, Verified purchaser
    It is sticky and could be a dupe for Milk Hydrogrip
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Hair color:
    Red
  • Eye color:
    Blue
  • Skin concern:
    Sensitivity
  • Skin tone:
    Light
  • Amazing

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Hannah Andrzejewski - 6 months ago, Verified purchaser
    I know I’m behind on this hype but I finally decided to try this primer and I’m obsessed. It’s perfect, it works so well, it feels nice, and not once did my makeup look gross. Will be buying the full size next.
    value: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    3 guests found this review helpful. Did you?

    It wasn't as good as people make it out to be.

    3 out of 5 stars
    Noahisgood - 6 months ago
    originally posted on elfcosmetics.com
    It broke up my makeup around the nose, and whenever I used this there would always be these weird lines of foundation all over my face that refused to blend. I might be using it wrong and it might be my foundation but for me, e.l.f's hydrating primer always worked better for me.
    3 guests found this review helpful. Did you?

    Personal info

  • Skin concern:
    Dark circles,
    Aging,
    Pores,
    Blackheads
  • Hair color:
    Red
  • Skin tone:
    Medium
  • Eye color:
    Brown
  • Skin type:
    Dry
  • Wish it worked for me...

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    BusyMama - 6 months ago
    I wanted to love this product because of all the great reviews I read. Didn’t work out for me. My foundation broke up and looked cakey after a few hours, which it doesn’t tend to do otherwise. Going to give it a few more tries with different foundations to see how it wears.
    long lasting: 2 out of 5
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    quality: 2 out of 5
    value: 4 out of 5
    4 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Grey
  • Skin type:
    Combination
  • Skin concern:
    Pores
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Not for me

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Peyton - 6 months ago
    I did not like this at all it made me brake out and felt very tacky
    long lasting: 3 out of 5
    quality: 3 out of 5
    easy to remove: 3 out of 5
    easy to apply: 3 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    I Love This Primer

    5 out of 5 stars
    Kiyaa - 6 months ago
    originally posted on elfcosmetics.com
    I bought this product 2 months ago and I love this primer
    Did you find this review helpful?

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