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Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz - 2 of 4Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz - 3 of 4Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz - 4 of 4
Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz - 1 of 4

Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz

11 Questions
$9.99

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At a glance

About this item

Highlights

  • Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer; This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
  • Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide; This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
  • No White Cast or Greasy Feel: Apply this primer for face before makeup; Layers well with makeup and does not pill; Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
  • Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Description

Meet Grippy Serum, Maybelline New York’s up to 24H makeup grip primer. This makeup primer for face is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to sticky feel that grips makeup for up to 24H. It’s formulated with 2-percent niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip! Vegan formula, no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.

Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.

Q: What Skin Type Is Grippy Serum Good For?
A: Grippy Serum Hydrating Grip Primer is good for all skin types, including sensitive skin. The plumping primer serum is allergy tested, dermatologist tested, and n
A: The Grippy Serum Primer is a water-based primer serum formulated without silicones. The grippy no-pill formula makes this a great choice for pairing with most foundations, but in general, water-based foundations pair best with water-based primers. Grippy Serum pairs especially well with Super Stay Lumi-Matte for extreme longwear time due to Lumi-Matte Foundation's 30-hour wear.
Q: Can You Use Grippy Serum by Itself?
A: You can wear Grippy Serum by itself for the skincare benefits such as hydration and plumping, but the sticky texture may not be comfortable on its own. It’s important to note that after 20 seconds, Grippy Serum transforms into a sticky primer for gripping makeup. If you want to wear the primer alone, apply the primer serum like you would a skincare serum, then seal it with a setting spray or finishing powder.
Q: Does Grippy Serum Clog Pores?
A: Maybelline New York’s Grippy Serum does not clog pores and is a non-comedogenic primer. The hydrating primer is designed to be suitable for all skin types, including sensitive skin.
Q: What Finish Does Grippy Serum Leave?
A: Grippy Serum Primer has a natural, slightly dewy finish with no white cast. The primer starts out as an easy-glide serum that imparts a fresh plumped skin look. After 20 seconds, the primer serum dries down to a sticky primer that is ready to grip makeup.
Q: Is Grippy Serum Sticky?
A: The Grippy Serum Hydrating Grip Primer starts out as a smooth serum during application, but it transforms into a sticky primer after 20 seconds using our Serum-to-Grip Technology. While you apply, the primer serum will glide on smoothly, but it will transform into a gripping primer perfect for gripping makeup and providing long-lasting hold. Once you apply your makeup, your face should no longer feel sticky.
Suggested Age: 16 Years and Up
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Liquid
Beauty Purpose: Priming, Makeup Setting
Recommended Skin Type: Normal
TCIN: 92705358
UPC: 041554097993
Item Number (DPCI): 052-07-0156
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g2057283 aqua/water/eau, [continued/suite], butylene glycol, glycerin, peg-150 distearate, niacinamide, polysorbate 80, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, panthenol, tetrasodium glutamate diacetate, ascorbyl palmitate. n70051983/2.

Shipping details

Estimated ship dimensions: 4.61 inches length x 1.3 inches width x 1.22 inches height
Estimated ship weight: 0.14 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can it be used on the lips?

submitted by Tracy - 1 month ago
  • A: Hi. Thank you for reaching out to Maybelline regarding the Grippy Serum Makeup Gripping Primer. We do not recommend using this product on your lips. Unfortunately, at this time we do not make a lip primer.

    submitted byMaybelline Consumer Care - 1 month ago
    Brand expert

Q: Is this ok for acne prone skin? Most importantly, will this break me out?

submitted by liv c - 1 month ago
  • A: Hi there! Thank you for your question! The Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide is formulated with niacinamide to help smooth and blur pores while providing hydration. While it is designed to be lightweight, skin reactions can vary. We always recommend checking the ingredient list if you have specific sensitivities or consulting a dermatologist for personalized advice. We invite you to reach out to our consumer care team if you have any other questions!

    submitted byMaybelline Consumer Care - 1 month ago
    Brand expert

Q: Is this for all skin type? Because the title also says “Recommended for normal skin type.”

submitted by Swtzazn89 - 2 months ago
  • A: Hello! Thank you for your interest in our Grippy Serum Makeup Gripping Primer. While this hydrating, niacinamide-infused formula is specifically recommended for normal skin types to lock in your makeup looks, its lightweight and breathable serum texture is suitable and safe for all skin types to enjoy! We always recommend checking the product packaging and trying a small patch test if you have very sensitive skin, and we hope you discover your new favorite makeup base with Maybelline. XO

    submitted byMaybelline Consumer Care - 2 months ago
    Brand expert

Q: Where is this product manufactured?

submitted by Erika - 5 months ago
  • A: Hello Erika! Thank you for your interest in the origins of our products. We want to assure you that the L'Oréal Group is committed to upholding the highest standards of safety and quality for all the products it makes and sells. Each and every ingredient used in our products, regardless of the country of origin, has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians. We manufacture many products in the United States. Globally, the L’Oreal Group has 40 factories and manufactures finished products around the world.

    submitted byMaybelline Consumer Care - 5 months ago
    Brand expert

Q: What sWWhat skin type is this primer made for?

submitted by RR - 8 months ago
  • A: Hey there! Our Grippy Serum Primer is made for all skin types - We hope you give it a try! XOXO

    submitted byMaybelline Consumer Care - 7 months ago
    Brand expert

Q: Can this product revive dry eye gel liner?

submitted by Sof - 8 months ago
  • A: Hello Sof! While our Grippy Serum Makeup Gripping Primer is fantastic for creating a tacky, hydrated base that locks your foundation in place, it is not designed to be used as a thinning agent or a reviving medium for gel eyeliners. Because it is a serum-based formula intended for the skin, mixing it with an eyeliner could potentially alter the liner's long-wear properties or affect its stability on the delicate eye area. To get the best results from your gel liners, we recommend ensuring the cap is tightly sealed after every single use and storing the jar upside down to help keep the moisture concentrated at the surface. If you find your liner is starting to feel a bit firm, you can often soften the waxes by gently warming the closed container between your palms for a minute before application. This helps maintain the integrity of the formula so you can continue to achieve that bold, smooth line you love.

    submitted byMaybelline Consumer Care - 8 months ago
    Brand expert

Q: Will this work under a powder foundation like Laura Geller’s Balance & Brighten foundation?

submitted by Kristine - 8 months ago
  • A: Hi there, Kristine! That is a fantastic makeup combo! A gripping primer is actually a secret weapon for powder foundations. It provides that 'tacky' base that allows the powder to grab onto the skin for all-day wear. XOXO

    submitted byMaybelline Consumer Care - 8 months ago
    Brand expert

Q: is this primer good For oily skin??

submitted by Aleah - 1 year ago
  • A: Hi there, Aleah! Thank you for reaching out about our Grippy Serum Primer. Grippy Serum Primer is ultra blendable with Serum-To-Grip technology: after just 20 seconds, its fresh serum texture transforms to a sticky feel that grips makeup for up to 24HRs. Formulated with 2% niacinamide, it delivers 24HR hydration and gives a fresh, plumped skin look. Our formula is suitable for all skin types. If you have oily skin, try pairing it with our Super Stay Lumi Matte Foundation! XOXO

    submitted byMaybelline Consumer Care - 1 year ago
    Brand expert

Q: Does product go on after or before spf?

submitted by Suzy - 1 year ago
  • A: Hi there! We recommend applying this after your SPF. Please allow your skincare to dry before applying our Grippy Serum Primer. We hope this helps!

    submitted byMaybelline Consumer Care - 1 year ago
    Brand expert

Q: Is this water or silicone based?

submitted by RM - 2 years ago
  • A: Hi there! Thank you for reaching out about our Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide. This product is water based. For any further questions please feel free to reach out, we are happy to assist! We hope you can use this product with great satisfaction!

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The Maybelline Grippy Serum Primer is a standout product that offers a lightweight, serum-like texture while providing a sticky finish to ensure makeup stays in place all day. Guests appreciate its ability to enhance makeup longevity, smooth application, and hydration benefits, making it suitable for various skin types. Many have noted its effectiveness in creating a flawless base without feeling heavy or greasy, making it a must-have in their beauty routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 657 reviews
    easy to apply: 5 out of 5
    easy to remove: 4.95 out of 5
    long lasting: 4.57 out of 5
    quality: 4.52 out of 5
    value: 4.5 out of 5
    75% would recommend
    28 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 September, 2026Verified purchase
    • Skin tone: Medium
    • Hair color: Black
    • Skin type: Oily
    • Skin concern: Pores

    (no review title)

    overhyped, does nothing
    Brenda
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 September, 2026Verified purchase
    • Eye color: Black
    • Skin tone: Medium
    • Skin type: Dry
    • Hair color: Black
    • Skin concern: Dark circles, Uneven skin tone

    (no review title)

    I loved
    Damisel
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    3 September, 2026Verified purchase
    • Hair color: Black
    • Eye color: Brown
    • Skin type: Combination
    • Skin tone: Medium
    • Skin concern: Dark circles, Pores

    (no review title)

    Unfortunately have to give it 2 stars since it made my face breakout but it did leave my makeup looking smooth
    1 reply from Maybelline Consumer Care team - 3 days ago
    Hello Jocelyn! We are very sorry to hear about your experience with our Grippy Serum Makeup Gripping Primer. We would like to speak to you directly about this. Please contact us at 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    Jocelyn
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 August, 2026Verified purchase
    • Eye color: Brown
    • Skin tone: Medium
    • Hair color: Brunette
    • Skin type: Combination

    (no review title)

    Love love love this serum primer. Makes my makeup last all day. Yes, a little sticky but it’s called grippy for a reason. I would recommend.
    Coree
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 August, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Acne, Aging, Redness, Dark circles, Pores, Dullness, Sensitivity
    • Hair color: Brunette
    • Eye color: Green

    no words!!!

    Dont think about it, just buy it girl!!
    Darian
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase
    • Skin type: Oily

    (no review title)

    Great primer!
    Target Team Member
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 July, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Medium

    Best drug store primer!

    One of my favorite drug store primers! It feels like nothing on your face but does the job perfectly.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 July, 2026
    • Skin concern: Acne, Pores
    • Skin type: Combination
    • Skin tone: Light

    Its shiny

    This will make you look like you are glowing from within. It feels weightless on the skin while still helping you makeup to last and get a smooth finish.
    Megan
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026
    originally posted on maybelline.com
    Image

    I love it!

    I fell in love with grippy! It goes on great and blend with my fit me concealer or my instant age rewind multiuse concealer. Actually if I just use grippy, and the age rewind eraser and my fit me matte+poreless powders, I don’t have to use anything else besides my tattoo eyeliner and my waterproof sky high cosmic black, or the waterproof falsies lash lift. I like to mix a few things sometimes because in my case they work better for me. But that’s all I use is Maybelline, and my eyeshadow also, I mix colors sometimes with that too. I hope that’s not to weird. But I just love your alls cosmetics!
    Sandyblue
    5 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    13 June, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Oily, Dry, Normal
    • Skin concern: Pores, Sensitivity, Sun damage, Uneven skin tone
    • Hair color: Black
    • Eye color: Black

    im not sure why it did but its not for me :/

    burns my skin
    CJ
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    7 June, 2026
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Sensitivity

    Best primer!

    This primer is so good!!! I wanted a primer just like the fenty hydrating primer and this one is such a good dupe for more than half the price. It’s super hydrating and definitely sticky. It doesn’t react with my other makeup and leaves a beautiful finish and blend. I totally recommend this to people who want a hydrating primer for a good price
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 May, 2026Verified purchase
    • Skin tone: Light

    amazing primer

    I love this primer. It makes my makeup lady all day!
    Ariela
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    2 May, 2026Verified purchase

    (no review title)

    Arrived broken because it wasn’t bubble wrapped. No refund or replacement. Thanks.
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hi Jolene. You have reached the Maybelline Company. We're sorry to hear the Grippy Serum Primer arrived broken. Since you ordered this product from Target we suggest you contact them regarding your issue.
    Jolene
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    6 April, 2026
    originally posted on maybelline.com
    Image

    THE BEST STUFF ON THE MARKET

    This is absolutely THE BEST gripping primer. I cannot recommend it enough. Literally the only gripping primer that doesn’t break me out and does not separate your makeup
    Erica dee
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    4 April, 2026Verified purchase

    (no review title)

    This actually separates my makeup and it’s not very lightweight
    1 reply from Maybelline Consumer Care team - 5 months ago
    Hi there! We are truly sorry to hear that our Maybelline Grippy Serum Primer was disappointing for you. While this formula is designed to be high-performance with Niacinamide to "grip" your makeup for all-day wear, we understand that it didn't provide the lightweight, seamless finish you were expecting. Separations can sometimes occur if there is an incompatibility between the primer and the foundation you’re using. For the best results and to avoid separation, we recommend: Prep: Apply to clean, moisturized skin and allow it to set completely for 1-2 minutes before applying your makeup. Product Compatibility: Use this primer with a water-based foundation like our Maybelline Fit Me Dewy + Smooth to ensure they blend seamlessly together. Application: Use a small, pea-sized amount and apply with your fingers or a beauty blender for a more even, lightweight finish. Your feedback is very important to us, and we appreciate you sharing your experience with the Maybelline community!
    abbsw
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 March, 2026Verified purchase
    • Skin concern: Puffiness
    • Eye color: Hazel
    • Skin tone: Light
    • Hair color: Blonde
    • Skin type: Combination

    Perfrct i love it

    It stay vey well in my face
    Small doll color
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    4 March, 2026Verified purchase
    • Skin type: Combination
    • Hair color: Auburn
    • Eye color: Blue
    • Skin tone: Light
    • Skin concern: Pores, Redness, Uneven skin tone

    Just eh.

    It helps with redness (thanks to the Niacinamide) but do not feel it helped with texture or gripping the foundation for long wear. I prefer ELF Power Grip over this one.
    1 reply from Maybelline Consumer Care team - 6 months ago
    Hello Caila! Thank you for your feedback on our Grippy Serum Makeup Gripping Primer. We are pleased to hear that the niacinamide in our formula helped to visibly soothe your skin's redness. To enhance the gripping power and smooth your skin's texture, a helpful tip is to wait 30 to 60 seconds after application until the serum feels slightly tacky before pressing your foundation into the skin. This brief setting time allows the formula to create a more secure bond for long-lasting wear throughout the day.
    Caila
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 January, 2026Verified purchase
    • Skin type: Combination
    • Skin concern: Redness, Acne
    • Eye color: Blue
    • Hair color: Brunette
    • Skin tone: Light

    Second time purchasing!

    This is the second bottle I’ve purchased for my 16-year-old daughter, and she uses it regularly. She likes the lightweight, slightly tacky feel and says it helps her makeup stay in place without feeling heavy or sticky. She’s careful about the ingredients in her beauty products and checks them on an ingredient website before trying anything new. This primer worked well for her and hasn’t caused irritation or breakouts. Overall, it’s been a good fit for her makeup routine and something she’s comfortable continuing to use.
    Working girl
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 January, 2026Verified purchase
    • Eye color: Brown
    • Hair color: Black
    • Skin type: Combination
    • Skin concern: Redness
    • Skin tone: Medium

    (no review title)

    It’s a really good primer and foundation stay on well I’m a combo skin
    Cristal
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    11 December, 2025
    originally posted on maybelline.com
    Image

    I loooooooove everything Maybelline

    I've been using Maybelline products forever and they just keep getting better and better!
    Jessesgirl
    5 guests found this review helpful. Did you?

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