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Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz
$7.99 was $9.99
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About this item
Highlights
- Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer; This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
- Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide; This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
- No White Cast or Greasy Feel: Apply this primer for face before makeup; Layers well with makeup and does not pill; Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Meet Grippy Serum, Maybelline New York’s up to 24H makeup grip primer. This makeup primer for face is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to sticky feel that grips makeup for up to 24H. It’s formulated with 2-percent niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip! Vegan formula, no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.
Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.
Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.
Suggested Age: 16 Years and Up
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Priming, Makeup Setting
Recommended Skin Type: Normal
Net weight: 1 fl oz (US)
TCIN: 92705358
UPC: 041554097993
Item Number (DPCI): 052-07-0156
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2057283 aqua/water/eau, [continued/suite], butylene glycol, glycerin, peg-150 distearate, niacinamide, polysorbate 80, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, panthenol, tetrasodium glutamate diacetate, ascorbyl palmitate. n70051983/2.
Shipping details
Estimated ship dimensions: 8.51 inches length x 3.03 inches width x 2.92 inches height
Estimated ship weight: 0.331 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How long does the primer last on the skin?
submitted by AI Shopping Assistant - 24 days ago
A: The primer grips makeup for up to 24 hours, providing long-lasting wear.
submitted byAI Shopping Assistant - 24 days agoAi generated
Q: What is the main active ingredient in the primer?
submitted by AI Shopping Assistant - 24 days ago
A: The primer is formulated with 2-percent niacinamide for hydration and skin benefits.
submitted byAI Shopping Assistant - 24 days agoAi generated
Q: How should the primer be applied for best results?
submitted by AI Shopping Assistant - 24 days ago
A: Apply evenly using the dropper, pat into skin with fingertips, and wait 20 seconds before makeup.
submitted byAI Shopping Assistant - 24 days agoAi generated
Q: Is this primer suitable for sensitive skin?
submitted by AI Shopping Assistant - 24 days ago
A: Yes, the primer is suitable for all skin types, including sensitive skin.
submitted byAI Shopping Assistant - 24 days agoAi generated
Q: Does the primer leave a greasy residue?
submitted by AI Shopping Assistant - 24 days ago
A: No, the primer does not leave a greasy feel and has no white cast.
submitted byAI Shopping Assistant - 24 days agoAi generated
Q: is this primer good For oily skin??
submitted by Aleah - 3 months ago
A: Hi there, Aleah! Thank you for reaching out about our Grippy Serum Primer. Grippy Serum Primer is ultra blendable with Serum-To-Grip technology: after just 20 seconds, its fresh serum texture transforms to a sticky feel that grips makeup for up to 24HRs. Formulated with 2% niacinamide, it delivers 24HR hydration and gives a fresh, plumped skin look. Our formula is suitable for all skin types. If you have oily skin, try pairing it with our Super Stay Lumi Matte Foundation! XOXO
submitted byMaybelline Consumer Care - 3 months agoBrand expert
Q: Does product go on after or before spf?
submitted by Suzy - 3 months ago
A: Hi there! We recommend applying this after your SPF. Please allow your skincare to dry before applying our Grippy Serum Primer. We hope this helps!
submitted byMaybelline Consumer Care - 3 months agoBrand expert
Q: Is this water or silicone based?
submitted by RM - 8 months ago
A: Hi there! Thank you for reaching out about our Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide. This product is water based. For any further questions please feel free to reach out, we are happy to assist! We hope you can use this product with great satisfaction!
submitted byMaybelline Consumer Care - 8 months agoBrand expert
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4.6 out of 5 stars with 535 reviews
easy to apply: 5 out of 5
easy to remove: 4.8 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
75% would recommend
8 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
2 November, 2025Verified purchase
- Skin tone: Light
- Eye color: Green
- Hair color: Brunette
- Skin concern: Pores, Redness
- Skin type: Normal
Makeup melted off my face
I liked it until I wore it on a hot day! My makeup with literally melting off my face. I have been using the Maybelline super stay skin tint for years and never had any issues. This primer and that skin tint do not mesh!
5 out of 5 stars
22 October, 2025
originally posted on maybelline.com
Favorite go to primer for even oily skin!
I LOVE this product! I've tried many different brands of primers! And this is my favorite! I have shiny skin but this controls that and leaves my skin soft and not shiny at all! Wonderful product!
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
- Eye color: Brown
- Hair color: Black
- Skin concern: Uneven skin tone
- Skin type: Dry, Normal
- Skin tone: Light
My new favorite
I love this primer in my opinion it goes cey well with the infalliable fresh 32hour wear 🤍!
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025Verified purchase
- Skin concern: Redness, Dullness, Dark circles, Aging, Sensitivity
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
Primer
Love this product ! It feels great on my skin and is very grippy primer, perfect for applying before makeup.
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025Verified purchase
- Skin type: Combination
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
Awesome Product
I feel like with the Maybelline grippy primer I feel my makeup last longer and it so smooth while applying feels refreshing.
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025Verified purchase
- Hair color: Auburn
- Skin type: Combination
- Skin tone: Medium
- Eye color: Green
- Skin concern: Blackheads, Dullness, Puffiness
Perfect fit
Love this sticky product works like magic
5 out of 5 stars
2 August, 2025
originally posted on maybelline.com
Should be Jeffree Star approved. Best primer ever!
My skin is soo sensitive. I have an allergy too aloe as well. I have tried so many primers over the years and no matter what my makeup would come off or would be patchy and dry looking and I have oily-dry skin. But this primer makes my makeup look so fresh and dewy AND does definitely have 24 hour wear as I have went to bed with my makeup on and have woken up with a full face of makeup still. Even my mascara and eyeliner. Causes no breakouts either and easy removal. 10/10 primer
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Dark circles, Uneven skin tone
- Hair color: Brunette
- Eye color: Grey
Love this primer!
This primer works wonderfully on my dry, maturing skin. It spreads nicely and then gets tacky after a minute or so. My foundation and concealer goes on well over top and looks very smooth. It even makes my undereye concealer look smoother over the little bumps I have there. There's no scent, which I appreciate.
1 out of 5 stars
24 June, 2025
originally posted on maybelline.com
Nooooooo
I bought this after i saw the good reviews but it' s horrooooor.... It's very sticky and when I put on foundation it clumps like slime.... I regret buying it.
5 out of 5 stars
Thumbs up graphic, would recommend
6 June, 2025Verified purchase
LOVE!!
LOVE this. It goes on like a serum, then gets sticky in seconds. My makeup has lasted over half the day (as I write this) so far and still looks amazing!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 May, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Brown
Cullen
Not good for mature or dry skin.
1 reply from Maybelline Consumer Care team - 5 months ago
Hello Jeri! At Maybelline, we appreciate your feedback on our Grippy Serum Primer. While this primer is designed to create a smooth base for makeup application and extend its wear, we understand it might not be suitable for all skin types. We recognize that mature or dry skin may require a more hydrating and emollient primer. For those with dry or mature skin, we suggest exploring primers that prioritize hydration. Thank you for sharing your experience with Maybelline.
4 out of 5 stars
5 May, 2025
originally posted on influenster.com
Great primer
[This review was collected as part of a promotion.] Great primer! Does not leave a sticky feel but also helps your foundation to last all day. You also do not get a greasy or cakey look with your foundation on top. I have had other primers make your foundation look greasy or cakey. I would recommend it.
3 out of 5 stars
22 April, 2025
originally posted on influenster.com
It goes on smooth but becomes sticky
[This review was collected as part of a promotion.] The primer went on my smooth skin. Unfortunately, as I put on my foundation it started feeling sticky. My foundation didn’t stay on smooth, it looked flaky. The package is very nice, love the pick and the serum applicator.
5 out of 5 stars
18 April, 2025
originally posted on influenster.com
Works great!
[This review was collected as part of a promotion.] I absolutely love this stuff! Amazing smell, lightweight, and does exactly what it says, grips your foundation! Really helps with coverage and longevity!
5 out of 5 stars
16 April, 2025
originally posted on influenster.com
Good product
[This review was collected as part of a promotion.] It’s lightweight, goes on smooth and then gets sticky to allow my foundation to apply easily. Packaging is very pretty and it has a faint pleasant scent.
5 out of 5 stars
15 April, 2025
originally posted on influenster.com
Nice face primer serum
[This review was collected as part of a promotion.] Nice product. It’s my first time using a face primer serum. I love it. I even like that it’s made in Korea. I’m getting into skincare so it’s a nice addition
4 out of 5 stars
15 April, 2025
originally posted on influenster.com
Gorilla grip primer for sure!
[This review was collected as part of a promotion.] I tested this primer for the first time this weekend, sticking to my usual skincare and makeup routine, and I was amazed by its effectiveness! I have combination skin, which often reacts poorly to new products, leading to breakouts or excess oil. However, this primer performed exceptionally well and truly lasted throughout the day; it also doesn’t pill when applied over moisturizer. The texture felt like a sticky serum that dried down effectively, helping to reduce the appearance of oily skin as the day progressed. It really holds onto makeup, keeping it in place for hours. In addition to its performance, this primer also offers benefits like hydration and contains 2% niacinamide. I'm pleased to find that the formula is vegan and suitable for all skin types. It's wonderful to discover a product that works so effectively while remaining affordable and accessible. I highly recommend this primer if you're in the market for a new one! I received this product in exchange for my honest review.
5 out of 5 stars
15 April, 2025
originally posted on influenster.com
Great drugstore primer
[This review was collected as part of a promotion.] I wasn’t sure what to expect with the Maybelline Super Grippy Primer, but it totally earned its name. The texture is a little tacky when first applied (which threw me off at first), but that’s exactly what makes it work—it really grips your makeup and helps it stay in place all day. Foundation glides on smoothly over it and doesn’t budge, even after hours of wear. It’s lightweight, doesn’t clog pores, and gives my skin a slightly blurred, smoother look. I’ve tried it under both drugstore and higher-end foundations, and it plays well with everything. Oily skin? This helps with shine. Dry patches? It smooths over them without pilling. Only reason I knocked off half a star is that the tacky feel isn’t for everyone, and if you apply too much, it can feel a bit heavy. But overall, if you’re looking for a budget-friendly primer that truly locks your makeup in, this one’s a hidden gem. I didn’t notice any strong scent.
4 out of 5 stars
9 April, 2025
originally posted on influenster.com
That glow though!
[This review was collected as part of a promotion.] This primer does a great job at locking in my makeup for hours. Goes on sticky but the finished product looks shiny! Glass skin for the win. No scent. Love the dropper.
5 out of 5 stars
8 April, 2025
originally posted on maybelline.com
24 grippy
[This review was collected as part of a promotion.] This is no joke when it says grippy it means grippy. This product not only grippy but it helps your makeup stay on 24/hrs