Sponsored
Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz
$7.99
In Stock
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Sponsored
About this item
Highlights
- Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer; This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
- Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide; This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
- No White Cast or Greasy Feel: Apply this primer for face before makeup; Layers well with makeup and does not pill; Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Meet Grippy Serum, Maybelline New York’s up to 24H makeup grip primer. This makeup primer for face is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to sticky feel that grips makeup for up to 24H. It’s formulated with 2-percent niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip! Vegan formula, no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.
Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.
Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.
Suggested Age: 16 Years and Up
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Priming, Makeup Setting
Recommended Skin Type: Normal
Net weight: 1 fl oz (US)
TCIN: 92705358
UPC: 041554097993
Item Number (DPCI): 052-07-0156
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2057283 aqua/water/eau, [continued/suite], butylene glycol, glycerin, peg-150 distearate, niacinamide, polysorbate 80, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, panthenol, tetrasodium glutamate diacetate, ascorbyl palmitate. n70051983/2.
Shipping details
Estimated ship dimensions: 1.24 inches length x 1.27 inches width x 4.63 inches height
Estimated ship weight: 0.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How long does the primer last on the skin?
submitted by AI Shopping Assistant - 2 months ago
A: The primer grips makeup for up to 24 hours, providing long-lasting wear.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the main active ingredient in the primer?
submitted by AI Shopping Assistant - 2 months ago
A: The primer is formulated with 2-percent niacinamide for hydration and skin benefits.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How should the primer be applied for best results?
submitted by AI Shopping Assistant - 2 months ago
A: Apply evenly using the dropper, pat into skin with fingertips, and wait 20 seconds before makeup.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this primer suitable for sensitive skin?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the primer is suitable for all skin types, including sensitive skin.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does the primer leave a greasy residue?
submitted by AI Shopping Assistant - 2 months ago
A: No, the primer does not leave a greasy feel and has no white cast.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: is this primer good For oily skin??
submitted by Aleah - 5 months ago
A: Hi there, Aleah! Thank you for reaching out about our Grippy Serum Primer. Grippy Serum Primer is ultra blendable with Serum-To-Grip technology: after just 20 seconds, its fresh serum texture transforms to a sticky feel that grips makeup for up to 24HRs. Formulated with 2% niacinamide, it delivers 24HR hydration and gives a fresh, plumped skin look. Our formula is suitable for all skin types. If you have oily skin, try pairing it with our Super Stay Lumi Matte Foundation! XOXO
submitted byMaybelline Consumer Care - 5 months agoBrand expert
Q: Does product go on after or before spf?
submitted by Suzy - 5 months ago
A: Hi there! We recommend applying this after your SPF. Please allow your skincare to dry before applying our Grippy Serum Primer. We hope this helps!
submitted byMaybelline Consumer Care - 5 months agoBrand expert
Q: Is this water or silicone based?
submitted by RM - 10 months ago
A: Hi there! Thank you for reaching out about our Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide. This product is water based. For any further questions please feel free to reach out, we are happy to assist! We hope you can use this product with great satisfaction!
submitted byMaybelline Consumer Care - 10 months agoBrand expert
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4.6 out of 5 stars with 557 reviews
easy to apply: 5 out of 5
easy to remove: 4.89 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
76% would recommend
13 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2025Verified purchase
- Eye color: Grey
- Skin tone: Light
- Skin concern: Uneven skin tone, Aging, Sensitivity
- Skin type: Normal
- Hair color: Blonde
Love it!
This stuff is fantastic. I love the feel of it and it gives a smooth, grippy base for makeup. I’ve definitely noticed better wear on my makeup since using it.
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
(no review title)
Love love my mom actually recommend sadly they didn’t have it with my first order
5 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025
- Skin tone: Dark
- Skin type: Combination
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Brown
(no review title)
This primer is perfect for my 54 year old eyes. I use it under my concealer and it makes my undereyes smoother, they feel plump, and bouncy. Concealer looked flawless over this primer. Highly recommend 10/10.
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Skin concern: Pores, Uneven skin tone
- Hair color: Auburn
- Skin type: Combination
Exceptional
This stuff is a pleasant surprise. It goes on like a facial serum, then becomes slightly sticky to prepare to hold your makeup in place for up to 24 hours! My skin looks dewy and healthy. This serum primer paired with my Fit Me Matte + Poreless foundation in 322 is the best combo for long-wear makeup. Flawless combo!
5 out of 5 stars
17 November, 2025
originally posted on maybelline.com
I never give reviews but here we are. LOL
I actually saw this on an Isabel Clancey post. (They're pretty funny...yet informative) I thought I'd give it a try because I was tired of makeup stains. THIS STUFF WORKS GREAT!!!! It holds your foundation perfectly. Today I was in a hurry and forgot to powder & set the foundation and there was zero makeup on my BLACK turtleneck. One tip.... It dries quick when applying it so I have a spray bottle and lightly mist my skin prior to application.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025
- Hair color: Blonde
- Skin concern: Uneven skin tone
- Skin type: Oily
- Skin tone: Light
- Eye color: Green
Yes for me
I just bought this and have used it 4x so far. It makes my makeup go on so smooth! No peeling! I like it and will buy it again
3 out of 5 stars
Thumbs down graphic, would not recommend
2 November, 2025Verified purchase
- Skin tone: Light
- Eye color: Green
- Hair color: Brunette
- Skin concern: Pores, Redness
- Skin type: Normal
Makeup melted off my face
I liked it until I wore it on a hot day! My makeup with literally melting off my face. I have been using the Maybelline super stay skin tint for years and never had any issues. This primer and that skin tint do not mesh!
1 reply from Maybelline Consumer Care team - 2 months ago
Hi Brittany. Thank you for sharing your experience with the Maybelline Grippy Serum. We're truly sorry to learn that it wasn't quite what you were hoping for. Your honest feedback is crucial for our continuous improvement efforts, and we guarantee it will be shared with our dedicated product teams for review.
4 out of 5 stars
27 October, 2025
originally posted on maybelline.com
A lady in her 40s being a serum junkie
I liked the bottle and the fact that it's a serum when I got home I washed my face and applied it went on smooth but it dries quickly also I don't wear makeup but it grips your moisturizer really well and has a plump juicy appearance on skin love it one day I'll try with makeup 💄
5 out of 5 stars
22 October, 2025
originally posted on maybelline.com
Favorite go to primer for even oily skin!
I LOVE this product! I've tried many different brands of primers! And this is my favorite! I have shiny skin but this controls that and leaves my skin soft and not shiny at all! Wonderful product!
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
- Eye color: Brown
- Hair color: Black
- Skin concern: Uneven skin tone
- Skin type: Dry, Normal
- Skin tone: Light
My new favorite
I love this primer in my opinion it goes cey well with the infalliable fresh 32hour wear 🤍!
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025Verified purchase
- Skin concern: Redness, Dullness, Dark circles, Aging, Sensitivity
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
Primer
Love this product ! It feels great on my skin and is very grippy primer, perfect for applying before makeup.
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025Verified purchase
- Skin type: Combination
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
Awesome Product
I feel like with the Maybelline grippy primer I feel my makeup last longer and it so smooth while applying feels refreshing.
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025Verified purchase
- Hair color: Auburn
- Skin type: Combination
- Skin tone: Medium
- Eye color: Green
- Skin concern: Blackheads, Dullness, Puffiness
Perfect fit
Love this sticky product works like magic
5 out of 5 stars
2 August, 2025
originally posted on maybelline.com
Should be Jeffree Star approved. Best primer ever!
My skin is soo sensitive. I have an allergy too aloe as well. I have tried so many primers over the years and no matter what my makeup would come off or would be patchy and dry looking and I have oily-dry skin. But this primer makes my makeup look so fresh and dewy AND does definitely have 24 hour wear as I have went to bed with my makeup on and have woken up with a full face of makeup still. Even my mascara and eyeliner. Causes no breakouts either and easy removal. 10/10 primer
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Dark circles, Uneven skin tone
- Hair color: Brunette
- Eye color: Grey
Love this primer!
This primer works wonderfully on my dry, maturing skin. It spreads nicely and then gets tacky after a minute or so. My foundation and concealer goes on well over top and looks very smooth. It even makes my undereye concealer look smoother over the little bumps I have there. There's no scent, which I appreciate.
1 out of 5 stars
24 June, 2025
originally posted on maybelline.com
Nooooooo
I bought this after i saw the good reviews but it' s horrooooor.... It's very sticky and when I put on foundation it clumps like slime.... I regret buying it.
5 out of 5 stars
Thumbs up graphic, would recommend
6 June, 2025Verified purchase
LOVE!!
LOVE this. It goes on like a serum, then gets sticky in seconds. My makeup has lasted over half the day (as I write this) so far and still looks amazing!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 May, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Brown
Cullen
Not good for mature or dry skin.
1 reply from Maybelline Consumer Care team - 7 months ago
Hello Jeri! At Maybelline, we appreciate your feedback on our Grippy Serum Primer. While this primer is designed to create a smooth base for makeup application and extend its wear, we understand it might not be suitable for all skin types. We recognize that mature or dry skin may require a more hydrating and emollient primer. For those with dry or mature skin, we suggest exploring primers that prioritize hydration. Thank you for sharing your experience with Maybelline.
4 out of 5 stars
5 May, 2025
originally posted on influenster.com
Great primer
[This review was collected as part of a promotion.] Great primer! Does not leave a sticky feel but also helps your foundation to last all day. You also do not get a greasy or cakey look with your foundation on top. I have had other primers make your foundation look greasy or cakey. I would recommend it.
3 out of 5 stars
22 April, 2025
originally posted on influenster.com
It goes on smooth but becomes sticky
[This review was collected as part of a promotion.] The primer went on my smooth skin. Unfortunately, as I put on my foundation it started feeling sticky. My foundation didn’t stay on smooth, it looked flaky. The package is very nice, love the pick and the serum applicator.