Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide - 1 fl oz
$9.99
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
Guests also viewed
Related Categories
Guests are saying
The Maybelline Grippy Serum Primer is a standout product that offers a lightweight, serum-like texture while providing a sticky finish to ensure makeup stays in place all day. Guests appreciate its ability to enhance makeup longevity, smooth application, and hydration benefits, making it suitable for various skin types. Many have noted its effectiveness in creating a flawless base without feeling heavy or greasy, making it a must-have in their beauty routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 657 reviews
easy to apply: 5 out of 5
easy to remove: 4.95 out of 5
long lasting: 4.57 out of 5
quality: 4.52 out of 5
value: 4.5 out of 5
75% would recommend
28 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
7 September, 2026Verified purchase
- Skin tone: Medium
- Hair color: Black
- Skin type: Oily
- Skin concern: Pores
(no review title)
overhyped, does nothing
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2026Verified purchase
- Eye color: Black
- Skin tone: Medium
- Skin type: Dry
- Hair color: Black
- Skin concern: Dark circles, Uneven skin tone
(no review title)
I loved
2 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2026Verified purchase
- Hair color: Black
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
- Skin concern: Dark circles, Pores
(no review title)
Unfortunately have to give it 2 stars since it made my face breakout but it did leave my makeup looking smooth
1 reply from Maybelline Consumer Care team - 3 days ago
Hello Jocelyn! We are very sorry to hear about your experience with our Grippy Serum Makeup Gripping Primer. We would like to speak to you directly about this. Please contact us at 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
5 out of 5 stars
Thumbs up graphic, would recommend
28 August, 2026Verified purchase
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Combination
(no review title)
Love love love this serum primer. Makes my makeup last all day. Yes, a little sticky but it’s called grippy for a reason. I would recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging, Redness, Dark circles, Pores, Dullness, Sensitivity
- Hair color: Brunette
- Eye color: Green
no words!!!
Dont think about it, just buy it girl!!
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
- Skin type: Oily
(no review title)
Great primer!
5 out of 5 stars
Thumbs up graphic, would recommend
27 July, 2026Verified purchase
- Skin type: Normal
- Skin tone: Medium
Best drug store primer!
One of my favorite drug store primers! It feels like nothing on your face but does the job perfectly.
5 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2026
- Skin concern: Acne, Pores
- Skin type: Combination
- Skin tone: Light
Its shiny
This will make you look like you are glowing from within. It feels weightless on the skin while still helping you makeup to last and get a smooth finish.
5 out of 5 stars
26 June, 2026
originally posted on maybelline.com
I love it!
I fell in love with grippy! It goes on great and blend with my fit me concealer or my instant age rewind multiuse concealer. Actually if I just use grippy, and the age rewind eraser and my fit me matte+poreless powders, I don’t have to use anything else besides my tattoo eyeliner and my waterproof sky high cosmic black, or the waterproof falsies lash lift. I like to mix a few things sometimes because in my case they work better for me. But that’s all I use is Maybelline, and my eyeshadow also, I mix colors sometimes with that too. I hope that’s not to weird. But I just love your alls cosmetics!
2 out of 5 stars
Thumbs down graphic, would not recommend
13 June, 2026Verified purchase
- Skin tone: Medium
- Skin type: Oily, Dry, Normal
- Skin concern: Pores, Sensitivity, Sun damage, Uneven skin tone
- Hair color: Black
- Eye color: Black
im not sure why it did but its not for me :/
burns my skin
4 out of 5 stars
Thumbs up graphic, would recommend
7 June, 2026
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
Best primer!
This primer is so good!!! I wanted a primer just like the fenty hydrating primer and this one is such a good dupe for more than half the price. It’s super hydrating and definitely sticky. It doesn’t react with my other makeup and leaves a beautiful finish and blend. I totally recommend this to people who want a hydrating primer for a good price
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2026Verified purchase
- Skin tone: Light
amazing primer
I love this primer. It makes my makeup lady all day!
1 out of 5 stars
2 May, 2026Verified purchase
(no review title)
Arrived broken because it wasn’t bubble wrapped. No refund or replacement. Thanks.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi Jolene. You have reached the Maybelline Company. We're sorry to hear the Grippy Serum Primer arrived broken. Since you ordered this product from Target we suggest you contact them regarding your issue.
5 out of 5 stars
6 April, 2026
originally posted on maybelline.com
THE BEST STUFF ON THE MARKET
This is absolutely THE BEST gripping primer. I cannot recommend it enough. Literally the only gripping primer that doesn’t break me out and does not separate your makeup
2 out of 5 stars
4 April, 2026Verified purchase
(no review title)
This actually separates my makeup and it’s not very lightweight
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there! We are truly sorry to hear that our Maybelline Grippy Serum Primer was disappointing for you. While this formula is designed to be high-performance with Niacinamide to "grip" your makeup for all-day wear, we understand that it didn't provide the lightweight, seamless finish you were expecting. Separations can sometimes occur if there is an incompatibility between the primer and the foundation you’re using. For the best results and to avoid separation, we recommend: Prep: Apply to clean, moisturized skin and allow it to set completely for 1-2 minutes before applying your makeup. Product Compatibility: Use this primer with a water-based foundation like our Maybelline Fit Me Dewy + Smooth to ensure they blend seamlessly together. Application: Use a small, pea-sized amount and apply with your fingers or a beauty blender for a more even, lightweight finish. Your feedback is very important to us, and we appreciate you sharing your experience with the Maybelline community!
5 out of 5 stars
Thumbs up graphic, would recommend
9 March, 2026Verified purchase
- Skin concern: Puffiness
- Eye color: Hazel
- Skin tone: Light
- Hair color: Blonde
- Skin type: Combination
Perfrct i love it
It stay vey well in my face
2 out of 5 stars
Thumbs down graphic, would not recommend
4 March, 2026Verified purchase
- Skin type: Combination
- Hair color: Auburn
- Eye color: Blue
- Skin tone: Light
- Skin concern: Pores, Redness, Uneven skin tone
Just eh.
It helps with redness (thanks to the Niacinamide) but do not feel it helped with texture or gripping the foundation for long wear. I prefer ELF Power Grip over this one.
1 reply from Maybelline Consumer Care team - 6 months ago
Hello Caila! Thank you for your feedback on our Grippy Serum Makeup Gripping Primer. We are pleased to hear that the niacinamide in our formula helped to visibly soothe your skin's redness. To enhance the gripping power and smooth your skin's texture, a helpful tip is to wait 30 to 60 seconds after application until the serum feels slightly tacky before pressing your foundation into the skin. This brief setting time allows the formula to create a more secure bond for long-lasting wear throughout the day.
5 out of 5 stars
Thumbs up graphic, would recommend
25 January, 2026Verified purchase
- Skin type: Combination
- Skin concern: Redness, Acne
- Eye color: Blue
- Hair color: Brunette
- Skin tone: Light
Second time purchasing!
This is the second bottle I’ve purchased for my 16-year-old daughter, and she uses it regularly. She likes the lightweight, slightly tacky feel and says it helps her makeup stay in place without feeling heavy or sticky. She’s careful about the ingredients in her beauty products and checks them on an ingredient website before trying anything new. This primer worked well for her and hasn’t caused irritation or breakouts. Overall, it’s been a good fit for her makeup routine and something she’s comfortable continuing to use.
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
- Skin concern: Redness
- Skin tone: Medium
(no review title)
It’s a really good primer and foundation stay on well I’m a combo skin
5 out of 5 stars
11 December, 2025
originally posted on maybelline.com
I loooooooove everything Maybelline
I've been using Maybelline products forever and they just keep getting better and better!