$6.39 when purchased online
Target Online store #3991
About this item
Highlights
- Brightening Boost: Infused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow.
- Deep Hydration: Formulated with 8% Glycerin to lock in moisture, leaving your skin plump and hydrated all day.
- Long-Lasting Wear: Achieve a flawless base that lasts up to 16 hours, ensuring your makeup stays fresh and vibrant.
- Skin-Loving Ingredients: Enriched with nourishing properties that not only prep your skin for makeup but also promote a healthier complexion over time.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
Get ready to glow with our Prime Focus Clingy Serum Primer! This long-lasting primer is packed with 5% Niacinamide and 8% Glycerin to brighten, hydrate, and gives the skin a gorgeous dewy finish. Just apply a thin layer on clean skin, let it set for a minute, and you're all set for up to 16 hours of wear.
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 12 Years and Up
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Tube
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Skin Tone Improvement
Recommended Skin Type: Oily, Combination
Net weight: .67 fl oz (US)
TCIN: 92289534
UPC: 077802166906
Item Number (DPCI): 052-03-8987
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
(lentil) fruit extract, cichorium intybus (chicory) root extract, pyrus malus (apple) fruit extract, alcohol, hydrolyzed opuntia ficus-indica flower extract, paeonia suffruticosa root extract, sodium lactate, sodium pca, helianthus annuus (sunflower) seed oil, potassium sorbate, sodium benzoate, rosmarinus officinalis (rosemary) leaf extract, solidago virgaurea (goldenrod) extract, oligopeptide-68, glycine soja (soybean) oil, hydrogenated lecithin, agave tequilana leaf extract, citrus limon (lemon) peel extract, euterpe oleracea fruit extract, sodium oleate, [+/- (may contain/peut contenir): red 40 (ci 16035), yellow 5 (ci 19140)].
Shipping details
Estimated ship dimensions: 1.24 inches length x 1.31 inches width x 4.49 inches height
Estimated ship weight: 0.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this water or silicone based?
submitted by Sue - 3 months ago
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Guests are saying
The Wet n Wild Prime Focus Clingy Serum Primer impresses with its effective grip, keeping makeup in place for hours while providing hydration and a smooth finish. Guests appreciate its lightweight, slightly tacky texture that enhances makeup longevity without feeling heavy. The inclusion of niacinamide is a standout feature, promoting skin health. The attractive glass packaging adds a touch of elegance, making it a great addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 409 reviews
50% would recommend
2 recommendations
I wouldn't buy
3 out of 5 stars
paigew171_8643 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is my second time using it. I realized that it does make my foundation peel and separate. You have to put the smallest amount of product on. The product doesn't clog the pump, and i love the glass bottle. There's no scent, but I think the Niacinamide is a little harsh on my skin. I realized that I started to break out.
Serum primer has changed my makeup look and feel g
5 out of 5 stars
monicagd_375 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product is nice, it does not have a strong smell, it’s thick and feels fresh on my skin. I like that it doesn’t smell strong, it is a little sticky but it’s okay because I like my makeup dewy. This helps my skin not look dry. I have enjoyed using this product!
Sticky, long lasting primer!
5 out of 5 stars
briii23v_1533 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Last 16 hours have been incredibly satisfying. I’m absolutely obsessed with the product’s consistent quality! In my opinion, it smells like watermelon. The packaging is simple yet stunning at the same time! I absolutely love it and will definitely be repurchasing!
Too hydrated
3 out of 5 stars
artfulfae_7863 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] While this was a very pretty package, it did not really hold up to my day to day routine. It was too hydrating and I am much more of a matte girly. If you like hydration though this would be for you!
Serum primer but way too heavy.
3 out of 5 stars
callmem87_2333 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love the packaging but unfortunately the pump wouldn't work. It has no smell and I love that it states that it's also a skin helping serum with Niacinamide to brighten n nourish. But not only did it irritate my skin, it felt sticky and heavy all day. Like those peel off masks. I won't be able to use it again.
A cost-effective option for a primer
3 out of 5 stars
ttarynn__4455 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I thought this was a good, cost-effective option for those looking foe a makeup primer. It worked well for my skin (oily type) and helped to hold my makeup. It didn’t feel too sticky either. Overall a decent choice to go with!
Just like the pricey competitor
4 out of 5 stars
cheongk_5852 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It’s very similar to the grip primer but for the prettily of the cost! The foundation sits nicely on top of the primer. It’s very smooth and easy to apply. Def worth your money. Doesn’t have any scent
So worth trying!
5 out of 5 stars
juhnay31_6735 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Wet n Wild prime focus clingy serum primer is great! Love that it comes in a glass bottle and has a pump that’s a lot of luxury for the price. On top of that the consistency of the primer feels very light and yea slightly clingy. I love that it thins out over the skin that makes it easier to cover surface area. There’s no fragrance so if that bother you try this. I think this primer is worth trying. It’s effective and it’s budget friendly. Worth it.
Didn’t do much for me
2 out of 5 stars
ninal38_2371 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] When I applied this I had high hopes because it felt slightly tacky on the skin so I thought it might hold onto my makeup well. I did not really find that it did much for me though. I only applied it to half of my face and did my makeup as usual (with the other half of my face having no primer at all). After a fairly sweaty day, I found both sides of my face looked almost the same. I gave it 2 stars because the side with this primer did seem to have more blush and highlighter left. In other areas I could not tell a difference though. I have oily skin as well so maybe it just doesn’t work for me.
Serum Primer
3 out of 5 stars
arletheg_9402 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I mean this primer wasn’t that bad but I’ve had better. It feels like a gel like texture and it kinda smells like glue so not such a good smell either it is a bit tacky though.
Good valuable primer!
5 out of 5 stars
frutti678_2140 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really like this primer! I let it sit for about 3 minutes on my face to let it get kind of a tacky feeling before applying foundation. You only need a small amount so this should last me! No scent so that’s a plus to!
Grippy when dried and tacky!
5 out of 5 stars
sajaa11_8606 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This primer is definitely gripping! Be sure to wait a couple minutes for it to dry before applying makeup so it has time to get tacky. I haven't been using it long enough to notice any skincare benefits from the added ingredients but it does make my makeup last all day long!
Great product!
5 out of 5 stars
ameliabb4ce_2017 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I used this before going out in the heat to a festival and it worked so well! My makeup didn't budge and I was sweating and in direct sunlight for at least 5 hours. It works extremely well and I highly recommend it, it is thick and smooth and didn't highlight my pores at all
Nice primer for the price
4 out of 5 stars
darynakl_3599 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This primer is a great budget-friendly option that feels lightweight and gives your skin a nice, dewy glow. It goes on like a serum—super smooth and not sticky. It’s great for dry or dull skin because it hydrates really well. Makeup applies nicely on top and lasts longer. Overall, it’s a solid everyday primer that makes your skin look fresh and glowy without breaking the bank.
Prime Focus Sérum, I loved it, it leaves your skin
5 out of 5 stars
luz15_415 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This Prime Focus Sérum, It is an excellent product, its natural ingredients and a refreshing fragrance leave your skin, Leaves your skin soft and
Works Beautifully.
5 out of 5 stars
denymg_7750 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It has been the only primer to work for me with keeping my makeup from wiping off. The texture is SO sticky though. It smells great! The packaging was so bright and complimenting.
in my TOP3 Favs
5 out of 5 stars
alyssas601_7449 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] honestly, my 2nd best primer in my opinion! it lasts me just about the whole day and has a very smooth application. when i received it, it was in bubble wrap. and you know how some primers have a smell, this DOES NOT!!
Preppy
4 out of 5 stars
justdonesha_5811 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The bottle is glass or glass like material. The texture is like most facial serums not watery. It leaves a subtle glow. It didn’t have an over powering smell of chemicals or any strong fragrance. The skin didn’t have a super sticky feel like some primer can cause.
Great product
4 out of 5 stars
angied222_2337 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It’s a great product for being wet n wild. The serum goes on smoothly and so does the make up on top of it. I love that it has a pump and its glass. It does have a Dewey finish. I’m not a fan of this since I like a matte finish myself.
Long lasting
5 out of 5 stars
danielle_gone_5549 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The box for this was sooooo well made! It survived a Kentucky rainstorm as water filled my mailbox. 10/10. I like that the smell is very light nothing to harsh and that it leaves a nice feeling on my skin after the initial tackiness. Very pretty with my finished makeup!