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Wet n Wild Prime Focus Clingy Serum Makeup Primer - 0.67oz
$6.39
In Stock
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At a glance
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About this item
Highlights
- Brightening Boost: Infused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow.
- Deep Hydration: Formulated with 8% Glycerin to lock in moisture, leaving your skin plump and hydrated all day.
- Long-Lasting Wear: Achieve a flawless base that lasts up to 16 hours, ensuring your makeup stays fresh and vibrant.
- Skin-Loving Ingredients: Enriched with nourishing properties that not only prep your skin for makeup but also promote a healthier complexion over time.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
Get ready to glow with our Prime Focus Clingy Serum Primer! This long-lasting primer is packed with 5% Niacinamide and 8% Glycerin to brighten, hydrate, and gives the skin a gorgeous dewy finish. Just apply a thin layer on clean skin, let it set for a minute, and you're all set for up to 16 hours of wear.
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 12 Years and Up
Color Palette: Translucent
Product Form: Tube
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Skin Tone Improvement
Recommended Skin Type: Oily, Combination
Net weight: .9 fl oz (US)
TCIN: 92289534
UPC: 077802166906
Item Number (DPCI): 052-03-8987
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
(lentil) fruit extract, cichorium intybus (chicory) root extract, pyrus malus (apple) fruit extract, alcohol, hydrolyzed opuntia ficus-indica flower extract, paeonia suffruticosa root extract, sodium lactate, sodium pca, helianthus annuus (sunflower) seed oil, potassium sorbate, sodium benzoate, rosmarinus officinalis (rosemary) leaf extract, solidago virgaurea (goldenrod) extract, oligopeptide-68, glycine soja (soybean) oil, hydrogenated lecithin, agave tequilana leaf extract, citrus limon (lemon) peel extract, euterpe oleracea fruit extract, sodium oleate, [+/- (may contain/peut contenir): red 40 (ci 16035), yellow 5 (ci 19140)].
Shipping details
Estimated ship dimensions: 1.24 inches length x 1.31 inches width x 4.49 inches height
Estimated ship weight: 0.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the main purpose of this primer?
submitted by AI Shopping Assistant - 2 months ago
A: The main purpose is to prime the skin, improve skin tone, and provide a luminous glow.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this primer suitable for all skin tones?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the primer is designed to be suitable for all skin tones.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How long does the primer's effect last?
submitted by AI Shopping Assistant - 2 months ago
A: The primer provides a flawless base that lasts up to 16 hours.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How does this primer benefit the skin?
submitted by AI Shopping Assistant - 2 months ago
A: It brightens, hydrates, and promotes a healthier complexion with ingredients like Niacinamide and Glycerin.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What skin types is this primer recommended for?
submitted by AI Shopping Assistant - 2 months ago
A: This primer is recommended for oily and combination skin types.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this water or silicone based?
submitted by Sue - 10 months ago
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Guests are saying
The Wet n Wild Prime Focus Clingy Serum Primer is a budget-friendly option that impresses with its lightweight, gel-like texture and effective grip on makeup. Guests appreciate its hydrating properties, thanks to ingredients like niacinamide and glycerin, which help create a smooth, dewy finish. The glass packaging adds a touch of luxury, while the absence of strong fragrances makes it suitable for sensitive skin. Overall, it enhances makeup longevity and provides a fresh look throughout the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 438 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
66% would recommend
3 recommendations
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
Very useful
[This review was collected as part of a promotion.] Yes! Made my makeup last so long I love it! The scent isn’t too crazy and the packaging is very nice and durable. Product also lasted forever and I felt my makeup looked better when I used it
5 out of 5 stars
9 October, 2025
originally posted on influenster.com
Long lasting serum primer
[This review was collected as part of a promotion.] This primer is a must on your makeup kit! I love how it makes my skin feel so nice without irritating it! It last pretty long! It doesn’t have any strong or weird smell which I love! It has 5% niacinamide too
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025
- Skin tone: Medium
- Skin type: Oily, Combination
- Skin concern: Sensitivity
- Hair color: Red
- Eye color: Green
this product
this product is very good I use it every day and It lasts the whole day even through 90 degree heat
5 out of 5 stars
15 September, 2025
originally posted on WetnWild
Definitely exceeded my expectations
I love love love this primer. Super tacky. Comparable to well known brands. My makeup held up amazing and I live in the Caribbean so I am always sweating and in the sun. This primer is underrated!!!!
5 out of 5 stars
24 August, 2025
originally posted on influenster.com
Easy to use.
[This review was collected as part of a promotion.] 8/10 If you're looking for an affordable primer, this product is your go-to product. The only thing I do recommend is preping your face with moisturizer then applying primer then foundation for a better smooth finish.
5 out of 5 stars
8 August, 2025
originally posted on influenster.com
My makeup stayed all day, even at the beach!
[This review was collected as part of a promotion.] The texture was not sticky at all! The scent was nice and it didn’t smell bad! The ingredients weren’t harsh on my skin. I loved the packaging it was so cute and went well with my other makeup. The effectiveness was amazing.
5 out of 5 stars
22 July, 2025
originally posted on influenster.com
Worth it!
[This review was collected as part of a promotion.] I received this product free for my review. The difference this product made was much more than I expected. I was able to use less foundation than before and my skin look smoother! I think it’s worth a buy, especially if you use an expensive foundation, as it can make that last longer.
3 out of 5 stars
27 June, 2025
originally posted on influenster.com
Definitely clingy!
[This review was collected as part of a promotion.] I wanted to love this product because it has hydrating benefits from the Glycerin, especially during the winter months, but it had a very sticky consistency. The bottle advertises the formula to be clingy, but I didn’t think it would be sticky and heavy. My foundation did last a long time, but it took a little while to dry completely. If you don’t mind the stickiness, this is a beneficial skin product! There wasn’t any noticeable fragrance but it had somewhat of a fresh scent.
4 out of 5 stars
24 June, 2025
originally posted on influenster.com
Part of my makeup routine ..whaaat?!🤘🏽
[This review was collected as part of a promotion.] I have used this product as part of my makeup routine a few times now and have seen a difference in how my makeup looks! 😊 I like that it does not have a scent as I have sensitive skin!
5 out of 5 stars
17 June, 2025
originally posted on influenster.com
Highly recommend! Very affordable!
[This review was collected as part of a promotion.] I was very impressed by this primer! The application was surprisingly smooth and the tackiness of the serum made for a really nice finish. The packing the product is in feels like a very high quality glass, not plastic! The scent was also pleasant! 😊
5 out of 5 stars
12 June, 2025
originally posted on influenster.com
Love this
[This review was collected as part of a promotion.] I absolutely love Wet n wild and this product! It is a super cute aesthetic bottle and works great as well. I love the affordability and the way it feels on my skin.
3 out of 5 stars
4 June, 2025
originally posted on influenster.com
I wouldn't buy
[This review was collected as part of a promotion.] This is my second time using it. I realized that it does make my foundation peel and separate. You have to put the smallest amount of product on. The product doesn't clog the pump, and i love the glass bottle. There's no scent, but I think the Niacinamide is a little harsh on my skin. I realized that I started to break out.
5 out of 5 stars
4 June, 2025
originally posted on influenster.com
Serum primer has changed my makeup look and feel g
[This review was collected as part of a promotion.] This product is nice, it does not have a strong smell, it’s thick and feels fresh on my skin. I like that it doesn’t smell strong, it is a little sticky but it’s okay because I like my makeup dewy. This helps my skin not look dry. I have enjoyed using this product!
5 out of 5 stars
4 June, 2025
originally posted on influenster.com
Sticky, long lasting primer!
[This review was collected as part of a promotion.] Last 16 hours have been incredibly satisfying. I’m absolutely obsessed with the product’s consistent quality! In my opinion, it smells like watermelon. The packaging is simple yet stunning at the same time! I absolutely love it and will definitely be repurchasing!
3 out of 5 stars
4 June, 2025
originally posted on influenster.com
Too hydrated
[This review was collected as part of a promotion.] While this was a very pretty package, it did not really hold up to my day to day routine. It was too hydrating and I am much more of a matte girly. If you like hydration though this would be for you!
3 out of 5 stars
4 June, 2025
originally posted on influenster.com
Serum primer but way too heavy.
[This review was collected as part of a promotion.] Love the packaging but unfortunately the pump wouldn't work. It has no smell and I love that it states that it's also a skin helping serum with Niacinamide to brighten n nourish. But not only did it irritate my skin, it felt sticky and heavy all day. Like those peel off masks. I won't be able to use it again.
3 out of 5 stars
4 June, 2025
originally posted on influenster.com
A cost-effective option for a primer
[This review was collected as part of a promotion.] I thought this was a good, cost-effective option for those looking foe a makeup primer. It worked well for my skin (oily type) and helped to hold my makeup. It didn’t feel too sticky either. Overall a decent choice to go with!
4 out of 5 stars
4 June, 2025
originally posted on influenster.com
Just like the pricey competitor
[This review was collected as part of a promotion.] It’s very similar to the grip primer but for the prettily of the cost! The foundation sits nicely on top of the primer. It’s very smooth and easy to apply. Def worth your money. Doesn’t have any scent
5 out of 5 stars
4 June, 2025
originally posted on influenster.com
So worth trying!
[This review was collected as part of a promotion.] The Wet n Wild prime focus clingy serum primer is great! Love that it comes in a glass bottle and has a pump that’s a lot of luxury for the price. On top of that the consistency of the primer feels very light and yea slightly clingy. I love that it thins out over the skin that makes it easier to cover surface area. There’s no fragrance so if that bother you try this. I think this primer is worth trying. It’s effective and it’s budget friendly. Worth it.
2 out of 5 stars
4 June, 2025
originally posted on influenster.com
Didn’t do much for me
[This review was collected as part of a promotion.] When I applied this I had high hopes because it felt slightly tacky on the skin so I thought it might hold onto my makeup well. I did not really find that it did much for me though. I only applied it to half of my face and did my makeup as usual (with the other half of my face having no primer at all). After a fairly sweaty day, I found both sides of my face looked almost the same. I gave it 2 stars because the side with this primer did seem to have more blush and highlighter left. In other areas I could not tell a difference though. I have oily skin as well so maybe it just doesn’t work for me.