Wet n Wild Prime Focus The Impossible Primer - 0.84 fl oz

Why Impossible? The Wet n Wild Prime Focus Impossible Primer is the first-of-its-kind SILICONE-FREE primer that is mattifying AND hydrating, and features the silky, seamless application traditionally achieved with silicones.

This was the first ever primer I ever used and I will always love it for that! It has a nice texture that's super easy to apply. It works super good at covering pores too! Plus who doesn't love pink packaging 🤣

Nice non-silicone primer and good at filling in pores. The tecture was a bit jelly-like and I just have to use a little to cover all the spots I needed. Didn’t irritate the skin at all.

I used this before and I really like it. Affordable wich is good. I applied before makeup and it closed my pores. Makeup looked great so it do the job.

For reference I have dry skin and I use Olay daily renewal cream as a daytime moisturizer, idk if that made it perform differently or what but this primer did not work for me at all. It felt and smelled nice, but it pills up like crazy. The first time I tried it I noticed chunks of it rolling up on my cheeks as I applied my makeup. I thought maybe I used too much, so the next day I used much less and tried to smooth it out really well but the same thing happened. I had to wipe it all off and redo my makeup. Will probably be returning this :/

Seemed to work okay for about 5-10 minutes before I started to break out horribly. The skin test didn’t show any irritation beforehand. I barely had enough time to apply my foundation over it. I’ve never had a product make me immediately break out into tons of little pimples like that within just a few minutes. This was the only product I had issues with.

I bought this 2 weeks ago. I have used it under my makeup and without makeup. I am 50, with 50 year old large pores. I mainly noticed first thing the text, if feels so luxurious. The silicone is definitely not needed for this primer because it works beautifully, smoothly, and intently. It goes on so smooth, and stays smooth and even from the time I apply it until it's time to remove it. It is the real deal for me whether I am working in or out. It has become my new favorite primer. Right now it is a cold winter and my face is in complete T-Zone to Eek-Zone combination dry, oil, patchy, red, itchy, and sore season. So for me this primer is saving my face this winter. I like it and I am actually looking forward to our Midwest 115°F humidity days just to use this primer. I am even willing to bet my complexion looks better in the Summer 2025 than it ever has before.. Thank you Wet & Wild for being innovative and affordable!

I don’t like it at all. I found it to be very drying on my skin. It doesn’t give me the smooth base I’m hoping for. It might work better for someone with oilier skin, but for me, it wasn’t a good fit.

The best blurring primer from the drug store! This isn’t like the sticky silicone ones, but instead a soft almost gel like that blends into the skin beautifully! My makeup always sits on top great and I’ve never had issues with pilling around my nose

This used to be incredible. They changed the formula in early 2024 maybe? It’s noww white, so hard to get out of the tube, and once it is out of the tube it flies everywhere. It used to be almost milky and comes out of the tube well. Once on the face it feels as though it does nothing.

The packaging is a pretty color. There is a slight scent but it actually smells good. The texture is smooth but very thick. I was disappointed when I went to apply it and a big glob fell. I didn't think it was easy to rub on my face so there wasn't much coverage. Not my favorite compared to other brands.

I do not like this primer. I feel like I wasted my money. It doesn’t do anything for my foundation besides make it goopy and feel heavier than when I wear full coverage foundation. I tried every foundation, every type of weather, and nothing worked. I do not recommend this primer. It says Silicone-free, but I highly doubt it.

This primer is Soo good!! For being a drug store product this primer works really well!! When I apply it before my makeup I can tell a difference in the texture of my skin as it makes it look 10 times more smooth. I’ll always use this before my makeup!

I have went through so many primers and spent so much money. I was about to to give up on primers until I came across this one. OMG! I will never buy another one again. This is the BEST primer. Ever. Wet N Wild hit it out of the park with this one!

I have loved Wet n Wild ‘s cosmetics for many years, and with products like their Impossible Primer, they continue to amaze me. The quality of their products for the very affordable prices blow my mind. They do not skimp on quality, but rather make products that can hold their own against even high-end makeup. I bought the Wet n Wild Impossible Primer, because I already had the Impossible Primer Stick and loved it, so I wanted to see how the liquid version performed. I’m so glad I bought it! It feels velvety smooth, and glides across my skin for easy application. It feels like my silicone-based pore-minimizing primers, yet it doesn’t contain silicone. It smooths and blurs my skin for an easy and flawless foundation application, and helps my makeup to last longer. I am so impressed with the Wet n Wild Impossible Primer. It works so well and is such a wonderful value for the price. It’s great to know there’s a brand out there that cares about quality and keeping prices low for consumers.

If I could, I would be the spokeswoman for this primer. After you read this, I think you’ll agree lol. It’s actually like a suit of armor for your makeup! It gives your skin a smooth, blurred, flawless look and feel (even if you don’t wear makeup!). I have the most problematic skin; sensitive, textured, fine lines, big pores, acne prone, sweaty, sometimes oily, sometimes dry, sometimes combo - if you can imagine such a thing. I’ve struggled for about a decade to find the right combination of products for flawless makeup. And I was a manager at Ulta, so that’s how you know I’ve tried everything - prestige and drugstore. I must say that this is the end all, be all! As long as I use this, just about ANY makeup I use will not separate, cake, sweat off, get patchy, or emphasize pores or texture. It just makes me look absolutely flawless from early morning into the late night! And with how troubled my skin actually is, that’s truly saying something. I swear there’s nothing like it out there, it really is, quite literally, impossible! And for the price, you can’t beat it. Plus, it’s silicone-free, so you can feel better about putting it on your skin vs other primers. Give it a try, I’m positive you’ll love it too!! <3

I love this primer! I have oily skin and it helps my makeup stay on all day. It blurs pores and the texture is smooth. It has a light scent but nothing unbearable. It’s definitely my affordable favorite primer.

I mean, it's cruelty free, affordable, it has good packaging, I like the texture and that I can't notice that much of a fragrance but I don't feel that different when I apply it on my skin, with or without foundation I don't notice a thing, and it's supposed to minimize pores... Having the stick and this particular presentation, I like this one better, as it's more hygienic.

I love this primer! It’s smooth and works great with my liquid foundation!

This is pretty good for being a non silicone primer. At least for me, it’s a little hard to get the product out of the tube. I definitely need to add little elbow grease when rubbing the product on my face. My foundation applies beautifully on top of the primer. It does help the longevity but not as great as my other favorite primer. There is no scent. Would repurchase if it was on sale.