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Wet n Wild Photofocus Matte Face Primer - 0.84 fl oz
$5.49
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At a glance
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About this item
Highlights
- Prep your skin and use less makeup with this smoothing cream primer base
- Formulated to be long-lasting to help control afternoon shine
- Matte finish helps to keep shine at bay, so you only ever look your best
- Cruelty-free primer excludes parabens and sulfates
Description
Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother! For external use only. Do not consume. Keep out of reach of children.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Recommended Skin Type: Very Dry, Combination, Acne-Prone, Oily, Sensitive, Dry, Mature
Net weight: .84 fl oz (US)
TCIN: 49113131
UPC: 077802585004
Item Number (DPCI): 052-03-1017
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cyclopentasiloxane, isododecane, ethylene/acrylic acid copolymer, methyl methacrylate crosspolymer, butylene glycol, decyl glucoside, polysilicone-11, dimethicone, phenoxyethanol, triethanolamine, carbomer, caprylyl glycol, chlorphenesin, alumina, hexylene glycol, ethylhexylglycerin, hydroxyethylcellulose, 3-0-ethyl ascorbic acid 0614' '
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.49 inches width x 4.14 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This primer is a favorite among guests for its ability to keep skin matte throughout the day, making it ideal for those with oily or combination skin. Its lightweight texture allows for easy application and smooth blending with foundation. Many guests appreciate its affordability and effectiveness in minimizing pores and controlling shine. However, some guests experienced breakouts or found it less effective with certain foundations, so it's best to test it based on individual skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1654 reviews
easy to apply: 4.28 out of 5
easy to remove: 4.63 out of 5
long lasting: 3.74 out of 5
quality: 3.83 out of 5
value: 3.76 out of 5
58% would recommend
31 recommendations
4 out of 5 stars
12 November, 2025
originally posted on influenster.com
Good for the money paid
Good primer, it does what it’s supposed to do, great quality for the price! It is sticky and helps your foundation stick!!!!! It is great quality!
5 out of 5 stars
6 November, 2025
originally posted on influenster.com
Makes pores disappear
I have struggled for years with large pores and an oily T-zone that would cause my makeup to break up and disappear by midday. This primer, however, has been a total game-changer. The lightweight, oil-free formula glides on like a dream and instantly creates a soft-focus, airbrushed finish. My pores look practically invisible, and my skin feels velvety smooth. What's even better is that it completely controls shine without leaving my skin feeling dry or tight. My foundation not only goes on flawlessly but also stays put for hours on end. It's a must-have for anyone looking to blur imperfections and keep their makeup looking fresh and matte all day.
3 out of 5 stars
5 November, 2025
originally posted on influenster.com
Not the best not the worst
Not the worst but not the best. I didn’t love the texture of the product as I could really feel it on my face. I also found that it blurred a bit but was not super effective at keeping my makeup matte or having it last longer.
5 out of 5 stars
4 November, 2025
originally posted on influenster.com
Feels expensive
You would be surprised how affordable this product is. Feels very high end and would cost a lot more than what It is. The finish is like most other products out there
4 out of 5 stars
28 October, 2025
originally posted on influenster.com
Great value
Worked well, felt light on my skin. Nice and clean scent. Reasonably priced. Left my skin feeling soft. And covered well. Attractive and simple packaging.
2 out of 5 stars
27 October, 2025
originally posted on influenster.com
Not a total fan
Fragrance wasn't the best and texture seemed off. Didn't have much coverage or finish and the packaging quite simple. Price was for sure decent.
4 out of 5 stars
24 October, 2025
originally posted on influenster.com
Good for finishing touches
I like this primer but the con for me is that I don’t like the powdery texture after applying. The coverage and finishing touches are completely great. Overall a good product.
5 out of 5 stars
21 October, 2025
originally posted on influenster.com
Budget Friendly
Obsessed with this primer! 😍 The Wet n Wild Photo Focus Matte Primer – Partners in Crime keeps my makeup smooth, shine-free, and long-lasting all day! 💪✨ It blurs pores, controls oil, and gives that soft matte finish without feeling heavy. Perfect for anyone with oily or combo skin it’s budget-friendly but performs like a high-end product! 💅🔥 #WetnWildBeauty #PhotoFocusPrimer #PartnersInCrime #MakeupMustHave #MatteFinish #InfluensterReview
2 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging
- Hair color: Brunette
- Eye color: Brown
I didnt like it
it became very flakey when I tried to use it. almost like school glue. I didn't like it
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
Great simple and affordable option.
Wet N Wild is a top contender when it comes to affordable cosmetics and this primer is no exception. A great base layer to keep your makeup in place all day, scent less and gentle on your skin. Can’t beat that deal!
4 out of 5 stars
9 October, 2025
originally posted on influenster.com
Highly recommend
Primer works well, doesnt block pores and sweat proof. The consistency makes application east and effective to use. The matte finish makes for a natural look
5 out of 5 stars
5 October, 2025
originally posted on influenster.com
Lightweight, affordable primer that keeps skin mat
The Wet n Wild Photo Focus Matte Face Primer is a great affordable option for oily or combination skin. It smooths out texture and minimizes pores, helping foundation glide on evenly and stay matte for hours. I like that it feels lightweight and doesn’t have a strong scent. The packaging is simple but practical, and a little goes a long way — definitely worth the price!
4 out of 5 stars
3 October, 2025
originally posted on influenster.com
Would purchase again!
I had a good experience with this product. I didn’t feel like it had a smell. It went on really smoothly as well. I took one star away only because it would kind of flake off when I used makeup over it. But it was ok when you put JUST the right amount on
5 out of 5 stars
3 October, 2025
originally posted on influenster.com
Love
I love Wet-N-Wild products it works really well. Great price in. It has a great last long product makes my makeup stay on long. I would rate this a 10 out of 10 for sure.
5 out of 5 stars
2 October, 2025
originally posted on influenster.com
So good!
This product really gives you the perfect matte face! It works amazing and have bought multiple bottles of it. Definitely worth giving it a shot!
5 out of 5 stars
30 September, 2025
originally posted on influenster.com
Matte and blurred
I love this primer ! I had super oily skin and this is one of the primers that helped combat my oily skin . It made my foundation glide on so smoothly and look blurred . It helped with the longevity of my makeup aswell .
4 out of 5 stars
18 September, 2025
originally posted on influenster.com
No "dewy" skin for me, matte or nothing! 🩵
This will keep you matte ALL DAY. By itself, mixed with makeup or under makeup it keeps your skin shine-free, even if you use a small amount. The thing is, it broke me out. 🙁 It happens with primer very often, but that's just my small warning. Otherwise, total repurchase material!
5 out of 5 stars
12 September, 2025
originally posted on influenster.com
Brilliant
The texture is grate. Packaging is perfect. Grate coverage. The scent is brilliant. Would highly recommend and would definitely buy again, best I've used.
3 out of 5 stars
7 September, 2025
originally posted on influenster.com
Súper Good
I’ve been using this primer for a while now, and it really makes a difference in how my makeup wears throughout the day. The texture is lightweight and smooth, so it applies easily without feeling greasy or heavy. It creates a nice, even base that helps foundation glide on effortlessly and blend more evenly.
5 out of 5 stars
27 August, 2025
originally posted on influenster.com
great but…
this is my favorite everyday primer! I use it for all of my matte looks and it stays all day. I like to use it for basically any look I do for the day when it’s not dewy. tried it dewy and it became cakey. but otherwise, it’s amazing!