Sponsored
NYX Professional Makeup Plump Right Back Plumping Primer - 1.01 fl oz
$16.99
In Stock
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Sponsored
About this item
Highlights
- Plumping Serum and Face Primer: This lightweight, electrolyte-infused gripping primer serum extends wear while providing an instant plump look, keeping foundation and makeup looking fresh, moisturized, replenished, and energized without looking oily
- Supercharged Formula: This vegan and cruelty-free formula absorbs quickly, and instantly smooths skin for even application; Infused with 5 electrolytes and vitamins: Hyaluronic Acid, Vitamin E, Pro-Vitamin B5, Magnesium, and Potassium
- Face From Foundation to Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
Description
Plump it up with our new Makeup Primer + Serum drippin' in vitamins and electrolytes. This super primer is formulated with Hyaluronic Acid, Vitamin E, Pro - Vitamin B5, Magnesium, Potassium. It provides makeup grip, hydration and all day makeup extension. The vegan and cruelty-free formula delivers all day makeup extension so you can slay all day. Brought to you by NYX Professional Makeup.
How to use: Drench your skin in electrolytes and vitamins! Apply a dime-sized amount to clean face with plump right back silicone applicator. Pro tip: keep primer in fridge for instant cooling sensation.
How to use: Drench your skin in electrolytes and vitamins! Apply a dime-sized amount to clean face with plump right back silicone applicator. Pro tip: keep primer in fridge for instant cooling sensation.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Combination, Normal
Net weight: 1.01 fl oz (US)
TCIN: 83347367
UPC: 800897129965
Item Number (DPCI): 052-10-9732
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
2050488 ingredients: aqua / water / eau, glycerin, peg-150 distearate, butylene glycol, pvp, opuntia ficus-indica stem extract, potassium pca, carbomer, sodium hyaluronate, tromethamine, magnesium pca, hydroxypropyltrimonium hyaluronate, caprylyl glycol, trisodium ethylenediamine disuccinate, xanthan gum, panthenol, ethylhexylglycerin, tocopherol, ascorbyl palmitate, potassium sorbate, phenoxyethanol, parfum / fragrance, limonene, benzyl alcohol, benzyl salicylate.' '
Shipping details
Estimated ship dimensions: 1.09 inches length x 1.13 inches width x 4.77 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The NYX Plump Right Back Primer Serum is a versatile product that combines the benefits of a primer and serum, providing hydration and a smooth base for makeup application. Guests appreciate its lightweight texture, effective hydration, and ability to keep makeup in place throughout the day. Many find it enhances their skin's appearance, giving a radiant and dewy finish. While some guests noted a strong scent or stickiness, the overall feedback highlights its effectiveness and value for money.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1110 reviews
easy to apply: 4.89 out of 5
easy to remove: 4.94 out of 5
long lasting: 4.35 out of 5
quality: 4.39 out of 5
value: 4.63 out of 5
100% would recommend
15 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
- Skin type: Dry
- Hair color: Brunette
- Skin tone: Light
- Skin concern: Dullness, Acne
- Eye color: Hazel
My Holy Grail!!
This primer is my favorite primer ever! I’ve tried many different primers: drug store, high end, all of it! This is the only one I repurchase consistently. I love that it hydrates my skin and provides a little bit of tackiness without being too sticky. I also have acne-prone skin, and this has never caused me to break out.
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
- Skin tone: Medium
so surprised!
first of all I have very dry and sensitive skin . I have tried many foundation and primer combinations but my dry patchy areas always look ghastly. With this primer my skin looked plump and super smooth ! There was no dry patches in sight or separation around my nose and mouth. I would also like to mention that it made my foundation last all night !
4 out of 5 stars
27 October, 2025
originally posted on influenster.com
Grips Makeup Well
This primer is a great dupe for the Milk Hydrogrip primer. It's a tacky gel that sinks into the skin quickly and helps makeup last all day. My only caveat is that the finish is a little dewy for my combo/oily skin. Overall, I highly recommend this!
5 out of 5 stars
15 October, 2025
originally posted on influenster.com
Best NYX primer!
I LOVE this primer!! I think it’s the best one that NYX carries. It feels a little grippy, enough to be able to grip onto your makeup and hold it in place. It also feels great and really hydrates your skin. I love this primer!
4 out of 5 stars
26 August, 2025
originally posted on influenster.com
NYX Plump Right Back Primer + Serum is a smooth, s
NYX Plump Right Back Primer + Serum is a hydrating, multitasking product that combines the benefits of a primer and serum in one. It offers a smooth texture, subtle scent, and provides a plumping effect, making it a good value for money
5 out of 5 stars
21 August, 2025
originally posted on NYX Professional Makeup
Best primer
This primer held my makeup fast like no other. I tend to sweat mostly on my face. It was a sweltering day at faire and between the primer and the matte finishing spray I looked on point all day.
5 out of 5 stars
16 August, 2025
originally posted on influenster.com
Good
Very affordable, less price more effectiveness. Scent free, gives good texture. I love the packaging of product. This is my go to product. Highly recommended.
3 out of 5 stars
2 August, 2025
originally posted on NYX Professional Makeup
3/10 ⭐️
Don’t really notice, but I do a lot of I sweat a lot so it doesn’t really make it sound any longer than that would not buy again would not recommend
1 reply from Consumer Care Center team - 4 months ago
Hello there! Thank you for sharing your experience with our Plump Right Back Primer + Serum. We truly appreciate your honest feedback regarding its performance, especially given your active lifestyle and the challenges of sweating. We understand that product experiences can vary for each individual, and your insights are incredibly valuable to us as we continuously strive to develop products that meet diverse needs.
4 out of 5 stars
31 July, 2025
originally posted on influenster.com
Nice
I have heard this product so many times. It very nice Primer. Looks very dewy and natural. Or an affordable product. This would be great for people who want to do beginning makeup
5 out of 5 stars
26 July, 2025
originally posted on influenster.com
Great
Very nice makeup products. Spreads well and absorbs quickly. Keeps makeup in place very well. Smells nice. Very nice consistency. Nice packaging. Product comes out easily thanks to the paste.. recommend
5 out of 5 stars
25 July, 2025
originally posted on influenster.com
One of the best drugstore primers!
Preps skin to be soft and supple. Love how lightweight the formula is and that it does not leave a residue. NYX makes excellent products and this primer is another hit!
5 out of 5 stars
15 July, 2025
originally posted on influenster.com
Better than more expensive brands
I have a travel size for my makeup bagI leave in my work purse. This primer doesn't have any scent, which is nice if you have sensitive skin. I use it as an overall primer for my face and as an eyeshadow primer. I don't really see a plumbing effect when I use this primer, but it works well, and my makeup looks just as fresh in the morning when I first apply to nighttime when I remove it. Most importantly, it doesn't pill on my face no matter which sunscreen or makeup I wear on top.
5 out of 5 stars
8 July, 2025
originally posted on influenster.com
I love NYX❤️
I've been trying out the NYX Plump Right Back Plumping Serum & Primer, and I must say, it's quite a versatile product that offers both skincare and makeup benefits. The serum has a lightweight, gel-like consistency that glides smoothly onto the skin. It absorbs quickly without feeling sticky or greasy, making it perfect for prepping your face before makeup. Infused with hyaluronic acid, it truly delivers on hydration. My skin feels plump, smooth, and refreshed after application. While immediate plumping effects are noticeable, the real magic is in how it creates a more even and hydrated base for makeup. Once applied, makeup applies seamlessly over it, with a radiant, dewy finish. It helps reduce the appearance of fine lines and gives the skin a healthier glow. The product does a good job at enhancing the overall look while keeping the skin moisturized. Throughout the day, my makeup stays fresh and vibrant, with minimal settling into fine lines. The hydrating properties also help prevent dryness, especially in drier environments.
5 out of 5 stars
7 July, 2025
originally posted on influenster.com
Beautiful primer with nice consistency
I LOVED the texture, it definitely feels so hydrating and leaves such a good base for my makeup to go on. The pump always dispenses a good and consistent amount, and I love that the product has electrolytes, my skin definitely needs that boost.
5 out of 5 stars
3 July, 2025
originally posted on influenster.com
Super good!
I love the way my makeup looks when using this! It gives me a natural glow and is tacky enough to make my makeup stick but it’s not too sticky the pump makes me feel like I’m getting every last drop
5 out of 5 stars
27 June, 2025
originally posted on influenster.com
Amazing primer!
I absolutely love this Primer! It’s the perfect base for your makeup, gives you smooth skin for a flawless look. The texture is lightweight making it super easy to apply, and it helps makeup stay fresh all day long. It blends seamlessly and is great for the price.
5 out of 5 stars
26 June, 2025
originally posted on influenster.com
So Good
This primer is SO GOOD, the texture is grippy but not sticky which is perfect and it makes my makeup last so long and it doesn’t not break the pigmenti
5 out of 5 stars
24 June, 2025
originally posted on influenster.com
“This primer made my skin look like glass—smooth,
This primer seriously gave me that glass skin look 😭✨ It’s so lightweight and hydrating, but it also smooths everything out like a filter. My makeup sat on top SO nicely — no pilling, no weird patches, just glow. It gives that dewy, clean-girl finish without looking greasy. I even wore it alone on a no-makeup day and still got compliments on my skin. If you love the ‘glazed donut’ look but don’t wanna feel sticky, this is it 💅.”
4 out of 5 stars
20 June, 2025
originally posted on influenster.com
A nice primer overall
Gives a nice even texture, the packaging is simple and efficient. It has a neutral scent, doesn't bother me. It provides a long lasting base, a great base for foundation.
4 out of 5 stars
20 June, 2025
originally posted on influenster.com
AFFORDABLE & NON IRRITATING
I found this product to be actually really good for its price. The packaging is small and travel friendly. The scent isn’t anything bad and the texture was like a serum. The ingredients aren’t terrible & it works well overall.