Sponsored
COVERGIRL TruBlend Skin Enhancer Primer - 0.81 fl oz
$9.49
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Skincare-infused primer with unique texture and benefits to treat skin’s unique needs and prep for makeup application
- Lightweight, breathable formulas
- Helps makeup apply evenly and stay put
- Can be worn alone, under makeup, or layered with other TruBlend Skin Enhancers
- Vegan & formulated without Parabens, Sulfates, Phthalates, Mineral Oil & Talc
- Suitable for all skin types, even sensitive
- Tube made from 30% post consumer recycled material (PCR)
- Leaping Bunny Approved by Cruelty-Free International (CFI)
Description
Skincare-infused primer that is Clean, Vegan and formulated with skin-loving ingredients. Helps makeup apply evenly and stay put. PLUSH PLUMP – Instantly plumps the skin with a lightweight, dewy finish that keeps your complexion hydrated all day and increases skin’s radiance. A replenishing formula with Biopeptides for intense 48HR hydration.
Suggested Age: Adult
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Oily, Normal, Dry, Combination
Net weight: .81 fl oz (US)
TCIN: 90777877
UPC: 3616305499172
Item Number (DPCI): 052-08-9212
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, glycerin, butylene glycol, octyldodecyl neopentanoate, pentaerythrityl tetraethylhexanoate, cetearyl alcohol, 1,2-hexanediol, caprylyl glycol, dimethicone, polysorbate 80, cetearyl glucoside, ammonium cryloyldimethyltaurate/beheneth-25 methacrylate crosspolymer, bisabolol, sodium hyaluronate, sodium polyacrylate starch, vaccinium macrocarpon (cranberry) fruit extract.
Shipping details
Estimated ship dimensions: 1.14 inches length x 1.3 inches width x 4.89 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1501 reviews
5 out of 5 stars
14 October, 2025
originally posted on influenster.com

Really good! Not too sticky or tacky.
[This review was collected as part of a promotion.] This was really good primer! It worked great with my foundation. And it wasnt too tacky. It lasted all day for me so Im definitely getting this one again. The packaging is really cute as well.
3 out of 5 stars
13 October, 2025
originally posted on influenster.com

Not the best primer I've ever tried...
[This review was collected as part of a promotion.] This Cover Girl TruBlend Skin Enhancer Primer is ok. It has a nice texture and the scent isn't bad. I like how it's packaged with the pump, as well. It kinda made my makeup pill, though, so it didn't go well with that. If I had to choose a primer, then I'd probably go for a different one.
1 reply from CoverGirl Consumer Affairs Department team - 13 days ago
Hello! We appreciate you taking the time to share your experience with our TruBlend Skin Enhancer Velvet Blur Primer. Your feedback regarding the texture, packaging, and compatibility with your makeup is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
3 out of 5 stars
5 October, 2025
originally posted on influenster.com

Wouldn’t recommend
[This review was collected as part of a promotion.] I really didn’t like this unfortunately, the texture was quite silicone like and i really didn’t like the feeling of it on my skin. While it did do an okay job of blurring pores I found that my makeup didn’t really work with this product and just didn’t sit on the primer nicely, it’s okay but there’s better primers out there.
1 reply from CoverGirl Consumer Affairs Department team - 21 days ago
Hello! We appreciate you taking the time to share your experience with our TruBlend Skin Enhancer Velvet Blur Primer. Your feedback regarding the texture, performance, and the way this product worked with your makeup is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
2 October, 2025
originally posted on influenster.com

😍
I discovered it, it was truly amazing to me, I don't regret using it for a single second, it will definitely become my guide....🧚♀️🩷🩷🩷🩷🩷🩷
5 out of 5 stars
30 August, 2025
originally posted on influenster.com

Budget friendly good primer
Great primer like a dupe for the mcobeauty one its pretty good for a dupe of the milk primer good texture feels nice on the skin very hydrating and good if your on a budget.
2 out of 5 stars
27 August, 2025
originally posted on influenster.com

Not for oily skin
Good skin prep and primer is key to any make up not moving. This is not the case with this prime. Makeup didn’t last all day, look terrible and oily.
1 reply from CoverGirl Consumer Affairs team - 2 months ago
Hi there! Thank you for taking the time to try our CoverGirl Skin Enhancer Primer in Velvet Blur! We are so sorry to hear that you did not receive the results you expected. We value your feedback, and we will be sure to share it with the rest of our team. If you have any additional questions or comments, we invite you to reach out to our team. You can call us at 1-800-426-8374 or chat with us via the Contact Us page on our website. It would be our pleasure to assist you further!
5 out of 5 stars
16 August, 2025
originally posted on influenster.com

definitely enhances my skin !! ✨✨
wow! this covers up my texture like butter! the finish is so perfect! I love the packaging it’s so pretty. no weird scent or smell! I definitely recommend this!
5 out of 5 stars
16 August, 2025
originally posted on influenster.com

High power grip!
High grip power in a bottle! Your makeup won’t budge! In sleek and modern packaging you will find an incredible primer that nourishes the skin whilst keeping your makeup on your face
4 out of 5 stars
5 August, 2025
originally posted on influenster.com

The perfect primer for locking in your look and gr
The Covergirl Trublend Skin Enhancer Primer with Sticky Grip completely exceeded my expectations. The texture is lightweight but slightly tacky in the best way. It creates the ideal base for foundation to adhere to and noticeably extends wear time. It smooths the skin without feeling heavy and gives just enough grip to keep everything in place, even through long days. A total must-have for flawless, long-lasting makeup!
5 out of 5 stars
7 July, 2025
originally posted on influenster.com

10/10
works very well and help my makeup stay on more even when sweating from hot weather i would recommend if can afford i would say elf primer grip also works well
4 out of 5 stars
6 July, 2025
originally posted on influenster.com

If you're dealing with uneven texture, visible por
This primer glides on like silk and immediately blurs out my pores without feeling heavy or clogging. It gives my skin this soft-focus, velvety finish that looks amazing both under makeup and on its own. I love how lightweight it feels—no greasy residue or pilling. After a couple of weeks of use, I noticed my skin felt smoother even without makeup. The fact that it includes niacinamide is a huge plus—it’s like skincare and primer in one. I’ve also had fewer random breakouts, which never happens with base products for me!
5 out of 5 stars
6 June, 2025
originally posted on influenster.com

Perfect grippy primer for long lasting makeup
Nice grippy primer. Leaves my makeup feeling like skin and lasts throughout the day! Great pump packaging for easy application. Totally recommend!
5 out of 5 stars
29 May, 2025
originally posted on influenster.com

great
[This review was collected as part of a promotion.] This primer by cover girl has been great. It did a wonderful job of having a nice pump packaging which makes it easy to dispense just the right amount. It has a nice scent that was not too much. It effectively my skin primed and ready for the makeup which was nice. Makeup went on smooth
5 out of 5 stars
29 May, 2025
originally posted on influenster.com

Love
[This review was collected as part of a promotion.] Love this primer. Have been using this brand for years and this does not disappoint. Use before I apply foundation. This smells great and makes my skin glow.
5 out of 5 stars
29 May, 2025
originally posted on influenster.com

Very good enhancer
[This review was collected as part of a promotion.] The texture of this product is amazing. It has a good scent also and love how the tube has a push button instead of having to take it out and put it in your face. The value is also very good and it helps my face so much.
4 out of 5 stars
29 May, 2025
originally posted on influenster.com

Would pass.
[This review was collected as part of a promotion.] The packaging is nice, I like that it has a pump. It smells kind of chemically so I didn’t like that. The texture is like any other water based primer I’ve seen. The primer just makes my skin shiny so illuminating. I don’t know how effective it is.
5 out of 5 stars
29 May, 2025
originally posted on influenster.com

Silky primer
[This review was collected as part of a promotion.] This primer goes smoothly in the face. It is easy to use, and packing is nice. It doesn't feel that sticky. I can't really tell if it gives a plump effect. I have oily skin and little goes a long way.
5 out of 5 stars
29 May, 2025
originally posted on influenster.com

Instant hydration
[This review was collected as part of a promotion.] I live the packaging on this. It's a tube but with a pump. It doesn't have strong scent and made my skin feel instantly hydrated. I would say it's one of the best drugstore primers I've tried. Great value!
5 out of 5 stars
29 May, 2025
originally posted on influenster.com

Leaves my skin moisturized
[This review was collected as part of a promotion.] I think this product is very good. It’s smooth, soft, and leaves my skin feeling fresh and clean. It’s a really gentle primer that blends into my skin well. The packaging was simple and straight to the point. If you wear makeup I think this product would be great value for you especially if you’re wanting to use a primer before you start your makeup! It leaves a dewy look as well which I love.
5 out of 5 stars
29 May, 2025
originally posted on influenster.com

incredible
[This review was collected as part of a promotion.] I've been using the CoverGirl TruBlend Primer Plush Plump, and it's fantastic! This primer goes on smoothly and feels incredibly light on my skin. It provides a nice plumping effect, which makes my skin look more youthful and radiant. I love how it minimizes the appearance of my pores and creates a perfect base for my makeup. My foundation glides on effortlessly and stays put all day. Plus, it keeps my skin feeling hydrated without making it greasy. This primer has become an essential part of my makeup routine, and I highly recommend it!