Deep clean makeup brush cleaner – Gently removes makeup, oil, and impurities from brushes and makeup sponges for a refreshed, residue-free clean that keeps your tools performing like new
Gentle, sulfate-free formula – Plant-based brush and sponge shampoo effectively breaks down buildup without harsh chemicals; this makeup brushes cleaner helps with leaving tools soft and safe for daily use on all skin types
Works on brushes and sponges –This make up brush cleaner cleanser is ideal for synthetic and natural bristles, beauty sponges, and makeup blenders to help extend tool lifespan and improve makeup application results
Fragrance-free and vegan – The EcoTools makeup brush cleaner is dermatologist-tested and free of parabens, sulfates, and phthalates, making it perfect for sensitive skin and a clean-beauty routine
Sustainable and cruelty-free hygienic tools – EcoTools makeup brush cleanser and products are PETA-certified, made with eco-friendly materials, and never tested on animals for a cleaner planet and a cleaner routine
Description
The EcoTools Makeup Brush + Sponge Shampoo is designed to remove dirt, oil, and impurities from your makeup tools with minimum effort and major results. The brush shampoo is made with gentle, plant-based ingredients that cleanse makeup tools properly without all the harsh chemicals. Clean makeup brushes make for improved performance and smoother application. It’s super easy to use too. Just wet your brush or sponge, and use a small amount of the cleanser to wash away makeup and other impurities. Rinse thoroughly and lay flat to dry after cleaning makeup tools. This makeup brush shampoo is dermatologist tested, hypoallergenic, and fragrance-free. It’s also free of parabens, phthalates, and petroleum-based ingredients but still manages to leave brushes clean, soft, and durable. It's great at helping makeup users remove product buildup as part of their daily makeup routine. Just like all our EcoTools products, the Makeup Brush + Sponge Shampoo is 100% vegan and cruelty-free.
Directions for Use Dampen bristles with lukewarm water. Squeeze a small amount of shampoo onto the brush, and gently rub bristles between your fingers to create a light lather. Rinse thoroughly. Continue until water runs clear. Squeeze excess water, reshape the brush, and lay flat to dry. Do not stand brush upright.
Cleaning, Care, and Maintenance Use weekly to help prevent buildup from makeup and bacteria. Good for 36 months.
KEEP OUT OF REACH OF CHILDREN., DO NOT USE ON IRRITATED, DAMAGED OR BROKEN SKIN. IF IRRITATION DEVELOPS, DISCONTINUE USE IMMEDIATELY., CAUTION: FOR ADULT USE ONLY., FOR EXTERNAL USE ONLY.
Shipping details
Estimated ship dimensions: 6.7 inches length x 1.93 inches width x 1.85 inches height
Estimated ship weight: 1.19 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hi! Yes it is fragrance free and made with water. Also, it is dermatologist tested and hypoallergenic.
submitted byEcoTools Expert - 1 year ago
Brand expert
Q: On the bottle it says “fragrance free” but that is a lie if you look at the ingredients! I don’t really care about the fragrance only about the lie!
submitted by Hanna - 1 year ago
A: Hi! Sorry for the confusion. It's entirely possible for a fragrance-free item to have a scent, even if no fragrance chemicals have been added to it. If the product is made from ingredients that naturally have a pleasing aroma, then the product can have a nice scent while being “fragrance-free” at the same time.
submitted byEcoTools Expert - 1 year ago
Brand expert
Q: If I have an automatic brush cleaner could I put this in there along with water?
submitted by Isabella - 2 years ago
A: Hi! Yes, of course you can use it.
submitted byEcoTools Expert - 2 years ago
Brand expert
Q: Does he remove waterproof make up from brushes and sponges? 
submitted by Janice - 2 years ago
A: Hi! Yes! Use weekly to help prevent buildup from makeup and bacteria.
submitted byEcoTools Expert - 2 years ago
Brand expert
Q: Does this product disinfect brushes as well as clean them? If not what product does this?
submitted by RJ - 5 years ago
A: Hello. Thank you for reaching out about the EcoTools Makeup Brush Cleansing Shampoo. This does help to get rid of any germs that may have built up on your brushes. Cleaning your tools helps them to last longer and stay cleaner! Thank You.
submitted byEcoTools Expert - 5 years ago
Brand expert
Q: Can this be used on makeup sponges as well?
submitted by Christy - 6 years ago
A: Hi Christy! You can definitely use this on sponges as well. Hope this helps!
submitted byTarget Beauty Consulting - 6 years ago
A: Hey Beautiful! This isn't fast drying, but our cleansing cloths are great for one time use!
submitted byEcoTools Expert - 7 years ago
Brand expert
Q: How is this product fragrance free when it has perfum in the ingredients list ?
submitted by Shary - 7 years ago
A: Hi Shary,
Our makeup brush shampoo does have fragrance in it. But, it is free of parabens and phthalates.
submitted byEcoTools Expert - 7 years ago
Brand expert
Q: What are the Ingredients?
submitted by Sam - 7 years ago
A: HI Sam! Here is a list of the ingredients in the EcoTools Makeup Brush Cleansing Shampoo:
Aqua (Water), Decyl Glucoside, Sodium Lauryl Sulfoacetate, Lauryl Glucoside, Glycerin, Sodium Phytate, Fragrance (Parfum), Citric Acid, Phenoxyethanol, Potassium Sorbate, Limonene, Linalool.
I hope this helps!
submitted byTarget Beauty Consulting - 7 years ago
This makeup brush cleaner has received high praise for its effectiveness in removing makeup and leaving brushes feeling soft and clean. Guests appreciate its ease of use, with many noting that a small amount goes a long way. The product is also recognized for its pleasant scent and ability to clean even the toughest makeup residues. However, some guests have experienced mixed results, particularly with certain types of makeup. Overall, it stands out as a reliable choice for maintaining makeup tools.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
443 star ratings
4.7 out of 5 stars with 443 reviews
quality
4.5 out of 5
quality: 4.48 out of 5
value
4.4 out of 5
value: 4.41 out of 5
88% would recommend
92 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 July, 2026Verified purchase
Skin tone: Medium
Skin type: Dry
(no review title)
I hate washing my brushes but this made it so much faster and easier. This was better than my normal baby shampoo or makeup remover.
Nat
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
13 July, 2026Verified purchase
Gentle but effective
BLASTED through the dirt on my brushes. I've never been able to get them this clean and fluffy. I've used a few different brush cleaners, different soaps, even dish soap, this has been the best of them all.
Memememe
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 June, 2026Verified purchase
Skin tone: Light
Skin type: Normal
Hair color: Brunette
Eye color: Brown
Great shampoo
First make up shampoo I've used that really works.
Momof2boys
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 June, 2026Verified purchase
Eye color: Brown
Skin concern: Aging, Cellulite
Hair color: Brunette
Skin tone: Light
Skin type: Normal
Works great and low price
Easy to use and works great! Great price too.
Andi
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 June, 2026Verified purchase
Skin type: Dry
Hair color: Black
Eye color: Brown
Skin tone: Medium
(no review title)
I love it it cleans my makeup brushes throughly and little product goes a long way.
Bb221
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 April, 2026Verified purchase
Great product !
This is the best most effective make up brush cleaner. It has no scent and cleans the brushes thoroughly.
Perl
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 March, 2026Verified purchase
(no review title)
Works great, a little goes a long way
Alicia
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 February, 2026Verified purchase
(no review title)
works great
Daniella
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 January, 2026Verified purchase
Eye color: Brown
Skin tone: Medium
Skin type: Normal
Hair color: Brunette
Skin concern: Acne
Awesome!
Awesome cleaner! This, paired with the EcoTools cleansing pad, get my brushes EXTRA soft, fluffy, and clean. This shampoo is so foamy and I feel like it truly gets all buildup off of my brushes.
Baylee Gamble
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 December, 2025Verified purchase
Skin tone: Medium
Eye color: Brown
Hair color: Brunette
Skin type: Oily
Skin concern: Acne
(no review title)
Love! Watched the makeup dissolve right off the sponge and brush. Takes little effort to wipe away the product. Used to buy the beauty blender bar but this is much better!
MeganDae
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 August, 2025
Horrible! Does not remove makeup!
I usually use the expensive soaps from sephora but decided to use this cheaper option but it hardly removed any makeup from the brush. Scrubbed for a while but nothing. I ended up using a soap bar that worked so much better.
Horrible
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 July, 2025Verified purchase
Skin concern: Sun damage, Dark circles
Hair color: Auburn
Eye color: Brown
Skin tone: Dark
Skin type: Normal
Make-up Solution
All the caked on liquid foundation that I thought would stay in the brush COMPLETELY came off so quickly.
AShavon
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
24 June, 2025Verified purchase
works great
works great and saves me some extra time before buying a new makeup sponge.
Works well, No issues and has not affected my brushes or my skin! Will most likely re-purchase, It lasts a while as you do not need a lot per brush.
sillygoofygirl
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 June, 2025Verified purchase
Works well but does have a slight fragrance
This product did a great job cleaning my dirtiest makeup brushes. It worked quickly, but it does have a slight chemical fragrance. Did the job and the fragrance doesn't appear to linger on the brushes, so I don't think this is a major issue.
Love how easy it is to use and how clean it gets my make up brushes. I spent a bit more on make up brushes and wanted to keep them clean. This soap exceeds my expectations!
natr
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 March, 2025Verified purchase
Skin type: Dry
Great!
Live this stuff! Good neutral smell, and works really well.
This makeup brush and sponge cleanser works great. It seems to have easily and thoroughly cleansed all of my brushes from the largest, puffiest ones to the smallest, tightly packed ones. It did well on the sponges as long as I let it sit in the sponge for a minute or two before rinsing.
Erica H
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 January, 2025Verified purchase
NO
It does not work. I washed my brushes and was struggling to remove the makeup from them using this. Used Dawn soap after and it removed all of the makeup. I would never recommend this or use this ever again. Waste of money.
EO
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
12 January, 2025Verified purchase
Didnt seem to clean, love the eco benefits
A lot of product for the money but I don’t feel like it cleans my brushes. I lathered and rinsed 4x and still dirty…Ive tried it several brushes over several different months.
