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$8.99When purchased online
About this item
At a glance
Dry Skin
Combination Skin
Highlights
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
- Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Specifications
Suggested Age: Adult Use Only
Health Facts: Contains Micellar Water, Contains Goji Berries
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Full
Skin Tone: Medium
Skin Undertone: Warm
Beauty Purpose: Concealing
Recommended Skin Type: Combination, Dry
Net weight: .2 fl oz (US)
TCIN: 13521052
UPC: 041554259261
Item Number (DPCI): 052-07-0284
Origin: Assem USA w/foreign/dom. parts
Description
Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Dry Skin
Recommended for Dry Skin.Combination Skin
Recommended for Combination Skin.If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g852364 1 ingredients: aqua/water/eau, cyclopentasiloxane, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, butylene glycol, dimethicone crosspolymer, nylon-12, disteardimonium hectorite, cyclohexasiloxane, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, methylparaben, lycium barbarum fruit extract, chlorphenesin, ethylparaben, aluminum hydroxide, steareth-20, chlorhexidine digluconate, n-hydroxysuccinimide, potassium sorbate, tocopherol, palmitoyl oligopeptide, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7. [+/- may contain: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides]
Shipping details
Estimated ship dimensions: 5.56 inches length x 1.81 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, Northern Mariana Islands, Puerto Rico (see also separate entry under PR), Hawaii, American Samoa (see also separate entry under AS), Alaska, United States Minor Outlying Islands, Guam (see also separate entry under GU)
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: where is the color on the bottle
submitted by pammerp - 3 months ago
A: Hello Pammerp, the color of the concealer will be on the bottom of the concealer stick. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 3 months agoBrand expertA: Hi there! Thanks for reaching out about Instant Age Rewind Multi-Use Dark Circles Concealer! The shade name can be located on the bottom or underneath the product. We hope this helps!
submitted byMaybelline Consumer Care - 3 months agoBrand expert
Q: I wear warm beige Neutrogena foundation. What color concealer would you recommend?
submitted by barb - 6 months ago
A: Hi there. While we don't have any reliable way to compare our shades to those from other brands, we think the best option is to bring your makeup with you to the store to compare shades for a best match or use the color images found on the webpage for this concealer. For Under-Eye/Brightening use a color 1-2 shades lighter than your foundation shade. For Color Correcting/Blemish Cover-Up use a color the same as your foundation shade.
submitted byMaybelline Consumer Care - 6 months agoBrand expertA: Hello barb! I would recommend shade 115 Warm Light for your concealer shade. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Hi! I just want to make sure I get the right shade. So, I have the CoverGirl true blend concealer in the shade "Cappuccino" Which shade should I get for this concealer?
submitted by AG - 6 months ago
A: Hi There! The best shade match would be Honey in our Instant Age Rewind Multi-Use Dark Circles Concealer.
submitted byMaybelline Consumer Care - 6 months agoBrand expertA: Hello AG, we recommend shade Honey in the Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page!
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Hello, I wear iT Cosmetics foundation in "Light", what color in this concealer would I nees. Thank you!
submitted by Lovethelook - 8 months ago
A: Hello Lovethelook! I would recommend shade 20 Light, we hope this helps!
submitted byTarget Beauty Consulting - 8 months agoBrand expertA: Hi Lovethelook! We appreciate you reaching out to us regarding which shade in our Instant Age Rewind Eraser Concealer would be a match. Going by the information you shared, we would recommend Light Honey 121. Click the link to see this shade and others available: https://tinyurl.com/y7pxvyyj. We hope you find this helpful! xoxo
submitted byMaybelline Consumer Care - 8 months agoBrand expert
Q: I use Clinique CC cream in light medium and Maybelline Dream Matte Mousse Foundation in Nude Light 4. Which shade should I buy?
submitted by CC - 1 year ago
A: Hi CC! We recommend the shade sand. It's a few shades lighter than your current foundation which is what you want in a concealer. Hope this helps!
submitted byTarget Beauty Consulting - 1 year agoBrand expertA: Hey there! From the information you provided us with we recommend the shade Neutralizer 150. We hope you try it soon, let us know if you have any other questions! XOXO
submitted byMaybelline Consumer Care - 1 year agoBrand expert
Q: Hello! I wear Mac studio radiance face body radiant sheer foundation in shade N2 and ItCosmetics CC cream in Light Medium. What shade would be best for me?
submitted by AP - 1 year ago
A: Hi AP! We recommend going two shades lighter in your concealer when paired with a foundation. We suggest the Fit Me Concealer in shade Medium 25 https://tinyurl.com/y2d73qv7. But first, try taking our Virtual Makeup Try On Quiz to see which of our shades and products are right for you! Thank you for choosing Maybelline!
submitted byMaybelline Consumer Care - 1 year agoBrand expertA: Hi AP! To get about 2 shades lighter with your concealer we would recommend going with the shades Honey or Medium. Hope this helps!
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: I'm not sure what color to buy. I have the warm light, which is a little too light, and I tried the Caramel, which is too yellow on my skin. Would appreciate a suggestion. I am 79 years old. Thank you.
submitted by mar - 1 year ago
A: Hi there Mar! Thank you for your interest in our Instant Age Rewind Multi Use Concealer! Based on the information you provided, we recommend shade Medium in this product. We hope you try it out and find great satisfaction in the results. XOXO
submitted byMaybelline Consumer Care - 1 year agoBrand expertA: Hi Mar! I would recommend checking out the shades 30 Medium and 40 Honey, these shades have a more neutral undertone and are right in between Warm Light and Caramel. Hope this helps!
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: hi, What color would I purchase if I wear NARS Radiant Creamy Concealer Cafe Au Lait/Light 2.4 and Charlotte Tilbury The Retoucher 2 Fair? Also, what would I choose as my darker accent color for a contour color? Thank you.
submitted by Lindsay - 2 years ago
A: Hey there Lindsay! Thank you for your interest in our Instant Age Rewind Multi Use Concealer. We encourage you to visit our website to utilize our Try It On Tool. Once there, you will be able to try every current and available shade directly on your face to ensure you're choosing the perfect match. We hope you find your perfect match once you follow these steps! XOXO
submitted byMaybelline Consumer Care - 1 year agoBrand expertA: Hi Lindsay! That’s a great question! Shade matching can be difficult, and we'd love to help you find the perfect shade for you. If you’d like help matching your specific shade, our Virtual Beauty Consultants can help. Use the “Chat with a Virtual Beauty Consultant” button on any beauty product page to launch or text “BeautyChat” to 827438 from your phone.” Hope this helps!
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Which shade should I buy if I use L’ORÉAL Infallible Rose Beige?
submitted by Jennifer - 2 years ago
A: Hi Jennifer! The L'Oreal Infallible Rose Beige is going to work better for those with cool undertones, which the Maybelline Instant Age Rewind will work best for those with warm undertones. That being said, it looks like the shades light/medium could be a close match. If you’d like help matching your specific shade, our Virtual Beauty Consultants can help. Use the “Chat with a Virtual Beauty Consultant” button on any beauty product page to launch or text “BeautyChat” to 827438 from your phone. Hope this helps!
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: Hey there Jennifer, we appreciate your interest in our Instant Age Rewind Concealer. Based on the information you gave us, we recommend trying shade Medium. We encourage you to visit our website and utilize our Try On Function as well to ensure you are choosing your best match! We hope this helps. XOXO
submitted byMaybelline Consumer Care - 2 years agoBrand expert
Q: I use MAC NC30, which shade should I buy?
submitted by Bernadette - 2 years ago
A: Hi there! Thank you for reaching out to us about helping you find the best shade for you in our Instant Age Rewind Multi-Use Concealer. Based on the information you supplied we suggest looking at the shade Caramel. We hope you give it a try!
submitted byMaybelline Consumer Care - 2 years agoBrand expertA: Hi Bernadette! We would recommend using the shade "144 Caramel". Hope this helps!
submitted byTarget Beauty Concierge - 2 years agoBrand expert
More to consider
4.1 out of 5 stars with 1823 reviews
75% would recommend
274 recommendations
long lasting: 4.06 out of 5
value: 4.15 out of 5
easy to remove: 4.54 out of 5
easy to apply: 4.35 out of 5
quality: 4.07 out of 5
Title is actually rewind
5 out of 5 stars
Cherie - 2 days ago, Verified purchaser
This product hides dark circles and bags under your eyes what I call my extra baggage works like magic run and get some ❤️
Product caked and flaked under my eyes
1 out of 5 stars
Escout - 13 days ago
originally posted on maybelline.com
I’m an older woman with dark circles and puffiness under my eyes. I researched concealers online and Maybelline instant age rewind eraser was highly recommended, so I ordered the product in medium. First, it was very hard to even get the concealer out and when I finally did it made quite a mess. Secondly, when I applied a small amount under each eye I noticed it did not go on smoothly, started to cake and looked my skin was peeling
1 reply from Consumer Care Center team - 9 days ago
Hi Escout! We are so sorry to hear about your experience with our Instant Age Rewind® Eraser Concealer. We understand how frustrating it is when a product does not meet your expectations. We want to assure you that you are being heard. Consumer feedback is so important to us as it helps us when making decisions about our products, such as this. We will be forwarding this along to the appropriate department.
Age Rewind
4 out of 5 stars
Oh OMG - 14 days ago
originally posted on maybelline.com
I love this product but how ever I can't find it in the store cause they changed the numbers Ugg...It is Honey Miel with numbers 20RD06 something the other numbers or letters have wore out.Please help me find this cause you have pot other numbers out there now SAD Please help
1 reply from Consumer Care Center team - 13 days ago
Hi there. Thank you so much for the love! The shade 'honey' is now identifiable as '140.' We hope this helps! XOXO
I avoided this......wish I bought it sooner
5 out of 5 stars
XPsychoxmomx - 17 days ago
originally posted on maybelline.com
This is gold!!!! From the product to the applicator! This was so hyped, I thought for sure it would be trash, but, it's not!! This will be my holy Grail EVERYTHING from now on. This is the best concealer applicator, I've ever used. So far I've bought one for brightening. Next, I'm buying one that matches my foundation and one darker for a contour. These are affordable and amazing!!
1 reply from ConsumerCareCenter team - 15 days ago
Hi there! We appreciate you sharing your thoughts regarding Maybelline New York Instant Age Rewind Eraser Concealer. We are glad you like the product! Your comments will be shared with the team. Thank you for providing your feedback to us!
Personal info
Skin concern:
Dullness
Eye color:
Brown
Skin type:
Dry,
Normal
Skin tone:
Medium
Hair color:
Auburn
not worth it
2 out of 5 stars
Would not recommend
Maope - 19 days ago, Verified purchaser
not a lot of coverage. color matches when first applying, but oxidizes into an orange-r shade once it settles so it makes my face look to warm and more round / not lifted. going to return. also the applicator sucks. takes too many turns to get it to dispense and then once it does it gets messy.
1 reply from Maybelline Consumer Care team - 17 days ago
Hi There! Thanks for reaching out and sharing your experience with our Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
Personal info
Hair color:
Blonde
Skin tone:
Light
Eye color:
Blue
Skin type:
Combination,
Dry,
Oily,
Normal
honest review
3 out of 5 stars
Would recommend
Savannah Basye - 19 days ago
i love this coverage altho go if your buying online, the colors are not true to what they look like at all!!! if you are going to purchase, you must purchase in person, especially if this is your first time trying this product!!
1 reply from Maybelline Consumer Care team - 18 days ago
Hi there! We are so sorry to hear about your experience with our Instant Age Rewind Multi-Use Dark Circles Concealer. We strive to provide the highest quality products for our consumers and want to know whenever something doesn't meet your expectations. Your feedback helps us to improve and has been shared with others in the company. We sincerely hope you will find another one of our products that provides you with better results.
Personal info
Hair color:
Brunette
Skin type:
Combination
Skin concern:
Dark circles
Skin tone:
Medium
Soft to the eye tissue
5 out of 5 stars
Would recommend
Luv Bunny - 22 days ago, Verified purchaser
I like the soft applicator makes application beadier’
Personal info
Skin concern:
Dark circles
Skin tone:
Light
Skin type:
Normal
Hair color:
Grey
Eye color:
Hazel
Concealer
3 out of 5 stars
Would not recommend
Cabatt - 23 days ago
It is good when it works but nothing dispenses after a few uses. This is the second one I have bought and it stopped dispensing again. Poor design !!
1 reply from Maybelline Consumer Care team - 22 days ago
Hi there! Thank you for sharing your feedback on our Instant Age Rewind Multi-Use Dark Circles Concealer. We are so sorry to hear that it did not meet your expectations. We understand how frustrating this can be. We will be sure to pass your comments along to our product development team for review. We hope you will continue to use our products with greater success in the future! XOXO
Personal info
Skin type:
Normal
Eye color:
Brown
Hair color:
Brunette
Skin tone:
Light
Magic coverage
5 out of 5 stars
Would recommend
Noury - 29 days ago, Verified purchaser
I have some slight dark sports and this is truly an eraser for them. Love the coverage and it stays on all day.
Great product, horrible dispenser
2 out of 5 stars
Cindy L - 30 days ago
originally posted on maybelline.com
First, the head is too wide to fit under my eye. Second, when twisting it to dispense the concealer, it squeezes out of the very top and makes a total mess inside the cover when I put it on. It definitely should be in a different dispenser.
1 reply from Consumer Care Center team - 24 days ago
Hi there! We are sorry to hear that you did not like our Instant Age Rewind® Eraser Concealer. While this is very upsetting to hear, we appreciate you bringing this to our attention to understand where we can improve. We will be passing on your comments to others in our team and we hope you continue using Maybelline New York. Xoxo
Personal info
Hair color:
Auburn
Eye color:
Blue
Skin type:
Combination
Skin concern:
Acne,
Pores,
Blackheads,
Redness
Skin tone:
Medium
hewo
4 out of 5 stars
Would recommend
Mae - 1 month ago
I love it except for whenever I put it on my nose in the middle of the day it soaks out and becomes crusty. But this could be because of my skin type too.
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Dark circles
Love
5 out of 5 stars
Would recommend
Mads - 1 month ago, Verified purchaser
This slays. I usually blend w/ a bit of cream blush because they don't have a lot of shades for pink undertones
Terrible and expensive
1 out of 5 stars
Debsvin - 1 month ago
originally posted on maybelline.com
After breaking a nail to just get the tape off, clicking away over and over, nothing dispenses! Very disappointing.
1 reply from Consumer Care Center team - 1 month ago
Hi Debsvin! We are very sorry to hear about your experience with our Instant Age Rewind® Eraser Concealer. We would like to speak with you directly about it. Please give us a call at 1-800-944-0730, Monday - Friday, 9:00 a.m. to 5:30 p.m., ET for assistance and provide the reference #23953983. Looking forward to speaking with you. It would be helpful if you could have the product when you call.
Personal info
Eye color:
Brown
Hair color:
Brunette
Skin type:
Combination
Skin concern:
Dark circles,
Aging,
Dullness,
Uneven skin tone,
Redness
Skin tone:
Light
Love
5 out of 5 stars
Would recommend
Bree - 1 month ago, Verified purchaser
I have dark under eyes and this works great as a color corrector.
Packaging just doesn’t work!
1 out of 5 stars
GG in NJ - 2 months ago
originally posted on maybelline.com
I bought this product based on many recommendations. However similar to other customers, after twisting in the direction of the arrows forever, I just can’t get the product to come out.
1 reply from Customer Care team - 1 month ago
Hi! We are sorry to hear about your experience regarding our Instant Age Rewind Eraser Concealer.Please contact our Customer Care Center at 1-844-699-6991 so we can make this right!
Personal info
Skin tone:
Light
Skin concern:
Dark circles,
Puffiness
Hair color:
Black
Eye color:
Black
Skin type:
Normal
Good
4 out of 5 stars
Would recommend
Missfi - 2 months ago, Verified purchaser
I like it. The formula is sheer up buikdable and comfortable to wear. It doesn’t last very long but it’s easy to touch up thanks to the great packaging.
Great product, terrible packaging
1 out of 5 stars
April Diablo - 2 months ago
originally posted on maybelline.com
This is a great product if you can get it out of the dispenser. 1) You need a blade and a magnifying glass to remove the tape around the cap. 2). Please ditch the twist-to-dispense feature and replace it with a wand, I've had too many of these clickers stop "clicking" and stop dispensing product. If I sound a bit cranky, it's because I'm about to toss a week-old concealer into the trash because the clicker is broken. This is a great dupe for more expensive products, but it ceases being cost-effective if the dispenser breaks after a week.
1 reply from Consumer Care Center team - 1 month ago
Hi April! We are very sorry to hear about your experience with our Instant Age Rewind® Eraser Concealer. We would like to speak with you directly about it. Please give us a call at 1-800-944-0730, Monday - Friday, 9:00 a.m. to 5:30 p.m., ET for assistance and provide the reference #23832498. Looking forward to speaking with you. It would be helpful if you could have the product when you call.
Disappointed by the sponge
2 out of 5 stars
Katraff - 2 months ago
originally posted on maybelline.com
Love the Brightener shade but the applicator, product barely comes out. I have bought two and same thing. I am turning in the direction as directed. So disappointing because I absolutely love the shade
1 reply from Consumer Care Center team - 2 months ago
Hi Katraff! We are very sorry to hear about your experience with our Instant Age Rewind® Eraser Concealer. We would like to speak with you directly about it. Please give us a call at 1-800-944-0730, Monday - Friday, 9:00 a.m. to 5:30 p.m., ET for assistance and provide the reference #23813373. Looking forward to speaking with you. It would be helpful if you could have the product when you call.
I LOVE THE NEW FORMULA!!!
5 out of 5 stars
JodyR17 - 2 months ago
originally posted on maybelline.com
I have been patiently waiting for the parabens to be removed and love the new vegan formula. Thank you! I do wish you would have put the name of each color on the package though. I had to look up the color chart on my phone to make sure I bought the right color. I use (110 Fair). I am glad you made a cleaner formula and this works well for my drier skin at age 68:)
1 reply from Consumer Care Center team - 2 months ago
Hi there! Thank you for reaching out! We are happy to hear you found Instant Rewind Eraser to be beneficial! We also appreciate your feedback about the packaging. We strive to provide the highest quality products for our consumers and want to know whenever something doesn't meet your expectations. Your feedback helps us to improve and has been shared with others in the company! We hope you'll continue to use our products with great success in the future!
Personal info
Skin tone:
Medium
Skin concern:
Puffiness,
Uneven skin tone,
Aging,
Sun damage,
Blackheads
Hair color:
Brunette
Eye color:
Black
Skin type:
Combination
Not worth it IMO
3 out of 5 stars
Would not recommend
Love Target - 2 months ago, Verified purchaser
Was looking forward to trying this out but it’s not the best.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi There! Thanks for reaching out and sharing your experience with our Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!