Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz
$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
- Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Suggested Age: Adult
Health Facts: Talcum-Free, Phthalate-Free, Paraben-Free, Triclosan-Free, Formaldehyde-Free, Vegan, Nonylphenol Ethoxylate Free, Hydroquinone-Free, Contains Micellar Water, Mineral Oil-Free, Noncomedogenic
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Fair
Skin Undertone: Cool
Sustainability Claims: Cruelty-Free
Beauty Purpose: Color Correction, Concealing, Skin Tone Improvement, Dark Circle Reduction
Recommended Skin Type: Normal, Dry, Combination
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 76151503
UPC: 041554567489
Item Number (DPCI): 052-07-0681
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, propylene glycol, disteardimonium hectorite, silica, dimethicone crosspolymer, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, chlorphenesin, aluminum hydroxide, steareth-20, lycium barbarum fruit extract, chlorhexidine digluconate, sodium benzoate, n-hydroxysuccinimide, lactic acid, potassium sorbate, tocopherol, sodium citrate, palmitoyl tripeptide-1, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7, citric acid, biotin, [+/- may contain: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499 / iron oxides], (f.i.l. t280697/1)
Shipping details
Estimated ship dimensions: 5.56 inches length x 1.8 inches width x 0.94 inches height
Estimated ship weight: 0.07 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I wear Sephora Gel Serum Concealer in #09 Sablé . What would be the corresponding color in Maybelline Instant Age Rewind Concealer? I can't wait to try it! Thank you
submitted by Azee - 1 year ago
A: Hi there! Thank you for your interest in our Instant Age Rewind Eraser Treatment Concealer. We recommend using shade 50 Neutralizer. We invite you to view this on our direct website using the Virtual Try On feature!
submitted byMaybelline Consumer Care - 1 year agoBrand expert
Q: hi team - I wear nars creamy radiant in vanilla, which shade of this product would you recommend? it's described by the brand as very light with a neutral undertone. thanks!
submitted by Reesy - 2 years ago
A: Hi There! Please check out the shade 115.America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use concealer.
submitted byMaybelline Consumer Care - 2 years agoBrand expertA: Hello Reesy! We would love to assist you! In order to provide you with a perfect shade match recommendation, we would like to ask some additional questions. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. Hope to hear from you soon!
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: WE NEED PINK CONCEALER NOWWW
submitted byHiogle - 2 years ago
Q: I wear Clinique Even Better foundation in W01-Flax. What color Instant Age Rewind Concealer would you recommend?
submitted by AJ - 2 years ago
A: Hey AJ, Great question! Check out the Color 100 Ivory for a close match to your current foundation shade. The Maybelline Instant Age Rewind concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: Hi there, AJ! Thank you for reaching out about our Instant Age Rewind Eraser Concealer. For a perfect match, we recommend our 100 shade for the best results. We hope you love our concealer as much as we do! XOXO
submitted byMaybelline Consumer Care - 2 years agoBrand expert
Q: Hello, I use Maybelline BB cream in 110 and Cover girl Ivory. What do you recommend to use for dark-circles?
submitted by BakerInTraining - 2 years ago
A: Hi There! Take a look at the Color 100 Ivory in Maybelline Instant Age Rewind Concealer. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byMaybelline Consumer Care - 2 years agoBrand expertA: Hey BakerinTraining, Take a look at the Color 100 Ivory in Maybelline Instant Age Rewind Concealer. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: where is the color on the bottle
submitted by pammerp - 3 years ago
A: Hello Pammerp, the color of the concealer will be on the bottom of the concealer stick. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 3 years agoBrand expertA: Hi there! Thanks for reaching out about Instant Age Rewind Multi-Use Dark Circles Concealer! The shade name can be located on the bottom or underneath the product. We hope this helps!
submitted byMaybelline Consumer Care - 3 years agoBrand expert
Q: I wear warm beige Neutrogena foundation. What color concealer would you recommend?
submitted by barb - 3 years ago
A: Hello barb! I would recommend shade 115 Warm Light for your concealer shade. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expertA: Hi there. While we don't have any reliable way to compare our shades to those from other brands, we think the best option is to bring your makeup with you to the store to compare shades for a best match or use the color images found on the webpage for this concealer. For Under-Eye/Brightening use a color 1-2 shades lighter than your foundation shade. For Color Correcting/Blemish Cover-Up use a color the same as your foundation shade.
submitted byMaybelline Consumer Care - 3 years agoBrand expert
Q: Hi! I just want to make sure I get the right shade. So, I have the CoverGirl true blend concealer in the shade "Cappuccino" Which shade should I get for this concealer?
submitted by AG - 3 years ago
A: Hello AG, we recommend shade Honey in the Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page!
submitted byTarget Beauty Consulting - 3 years agoBrand expertA: Hi There! The best shade match would be Honey in our Instant Age Rewind Multi-Use Dark Circles Concealer.
submitted byMaybelline Consumer Care - 3 years agoBrand expert
Q: Hello, I wear iT Cosmetics foundation in "Light", what color in this concealer would I nees. Thank you!
submitted by Lovethelook - 3 years ago
A: Hi Lovethelook! We appreciate you reaching out to us regarding which shade in our Instant Age Rewind Eraser Concealer would be a match. Going by the information you shared, we would recommend Light Honey 121. Click the link to see this shade and others available: https://tinyurl.com/y7pxvyyj. We hope you find this helpful! xoxo
submitted byMaybelline Consumer Care - 3 years agoBrand expertA: Hello Lovethelook! I would recommend shade 20 Light, we hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: I use Clinique CC cream in light medium and Maybelline Dream Matte Mousse Foundation in Nude Light 4. Which shade should I buy?
submitted by CC - 4 years ago
A: Hey there! From the information you provided us with we recommend the shade Neutralizer 150. We hope you try it soon, let us know if you have any other questions! XOXO
submitted byMaybelline Consumer Care - 4 years agoBrand expertA: Hi CC! We recommend the shade sand. It's a few shades lighter than your current foundation which is what you want in a concealer. Hope this helps!
submitted byTarget Beauty Consulting - 4 years agoBrand expert
Q: Hello! I wear Mac studio radiance face body radiant sheer foundation in shade N2 and ItCosmetics CC cream in Light Medium. What shade would be best for me?
submitted by AP - 4 years ago
A: Hi AP! We recommend going two shades lighter in your concealer when paired with a foundation. We suggest the Fit Me Concealer in shade Medium 25 https://tinyurl.com/y2d73qv7. But first, try taking our Virtual Makeup Try On Quiz to see which of our shades and products are right for you! Thank you for choosing Maybelline!
submitted byMaybelline Consumer Care - 4 years agoBrand expertA: Hi AP! To get about 2 shades lighter with your concealer we would recommend going with the shades Honey or Medium. Hope this helps!
submitted byTarget Beauty Consulting - 4 years agoBrand expert
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Guests are saying
The Instant Eraser Concealer is a favorite among guests for its smooth application, versatile coverage, and skin-friendly formula. Many appreciate its ability to hydrate, conceal, and contour, making it ideal for busy mornings. The sponge tip applicator enhances ease of use, while the vegan and non-comedogenic formula caters to various skin types. However, some guests have experienced issues with the applicator and shade matching, which may affect their overall satisfaction.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 5175 reviews
easy to apply: 4.22 out of 5
easy to remove: 4.45 out of 5
long lasting: 3.91 out of 5
quality: 3.89 out of 5
value: 3.96 out of 5
71% would recommend
436 recommendations
OG concealer
5 out of 5 stars
mehrnazm_537 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] As always I love this OG concealer from maybelline! With Light to medium coverage which blends like butter with natural finish! It has no scent!
Excellent natural-looking, full coverage concealer
5 out of 5 stars
nauticalnicky_6763 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I already love the Maybelline Age Rewind Concealer but I was also able to try a new darker shade for contouring out my cheeks & nose! The formula definitely lasts all day while looking very natural!
Moisturizing and crease free
5 out of 5 stars
pheliciac_1562 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I revived this product in exchange for my honest review . I really love maybellines packaging it’s so easy and convenient to use their applicator to apply the concealer. The coverage is great and blends very well into my foundation. I love that it offers 12 hours of moisturizing wear for crease-resistant coverage. That’s the one thing I didn’t like about wearing concealer is how dry and creasy I would look under my eyes after a few hours but maybelline solves it with this moisturizing formula! #maybellinepartner #complimentary
Love the concealer
5 out of 5 stars
- 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Just as advertised this concealer helps erase dark circles away! You apply two dots on either corner of the eye and blend in with a concealer brush or beauty blender. It doesn’t smell like anything, and the package is durable and sturdy. Great concealer and affordable to use!
Good
5 out of 5 stars
daitrang1906_8437 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Instant Age Rewind Eraser Concealer in shade 130 provides a smooth base with excellent coverage while still looking natural. It keeps the skin hydrated for up to 12 hours.
Good quality
5 out of 5 stars
samanthaa526_9697 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Finish is beautiful I love this shade pretty fits my face so well packaging is good blendablilty is very outstanding coverage the best ever give me a different me look
So easy and quick to apply!
5 out of 5 stars
ktjarnagan_4964 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is my favorite concealer! For such a great price, it covers up so much. I wake up with pretty bad purple eye bags every morning, and this does just the trick. It doesn’t dry greasy, it dries matte. I love the applicator, it’s super easy and quick to apply. This will always be my favorite concealer.
Blur !
5 out of 5 stars
rozidhimal_7513 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] A cult classic for a reason, the Instant Age Rewind Concealer blends seamlessly to brighten under-eye circles, smooth fine lines, and cover imperfections with a lightweight, buildable formula. The sponge-tip applicator makes it easy to apply and control coverage, while the creamy texture ensures it doesn’t crease or cake throughout the day. Enriched with goji berry and Haloxyl, it not only conceals but also nourishes the delicate under-eye area, making it a reliable everyday essential for a refreshed, awake look.
Wonderful 💞.
5 out of 5 stars
huongt17_3392 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product for free from INFLUENSTER and Maybelline for testing and review purposes. Thanks for your gift. I found that all of the Maybelline products are excellent. This works and is so easy to blend . The coverage is nice, it isn’t too heavy but not watery-thin. It’s hydrating, yet not shiny . The formula is light but lasts almost the whole day too when I use a setting powder , and doesn’t settle into lines. I like the sponge applicator. Compact and convenient packaging that can be carried anywhere. If you are beginner you can try this one. I think you will like it. I am honestly really satisfied with this and I will buy it again. Highly recommend.
Convenient concealer
5 out of 5 stars
myt35_6910 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This concealer is a drugstore classic for a reason! It blends easily, feels light on the skin, and gives great coverage—perfect for brightening under the eyes or covering blemishes. The sponge tip makes application super quick and smooth. Shade 141 is a nice match for medium skin tones with warm undertones. It holds up well throughout the day without creasing too much. A solid go-to in my makeup routine!
Love this brightener
4 out of 5 stars
georgian20_7851 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really love how this concealer applies to the skin and how it blends out. It is a great brightener for under the eyes and I would buy it again for sure
Best product!
5 out of 5 stars
Kris K - 12 days ago
originally posted on maybelline.com
I am 73 years old with an original face (no facelift, etc.) This product is amazing! It smooths out the appearance of the space between lid and eyebrow, correcting the look of those fine lines. It is extremely light weight and does not cake. I have paid lots of money for big name make-up lines BUT this product is the best!! Thank you Maybelline! Been using your products for decades!!!
Great
5 out of 5 stars
tinaroseee_5646 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’m a big fan of this brand and I’ve already been using their products for years and I love their mascara so I’m excited to be trying this new one that’s from them
Best coverage gives me
5 out of 5 stars
red_ocean0505_4847 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have used this product for many years. Perfect for covering blemishes and age spots. And a tube can last a long time. My only complaint is the bottle with sponge aren't reliable. I've purchased several that worked for a week or two then quit. Plenty still in the container but the make-up will not go up to the sponge end, no matter how long i twist! Repair this issue and I'd gladly say its perfect
Medium Coverage
5 out of 5 stars
mandapanda07_2008 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love this easy-to-use concealer! The twist-up applicator gives you just the right amount, and the sponge tip makes it super simple to apply, no messy fingers required. I still used a blender sponge to really work it in, but the formula is light, smooth, and not cakey at all. Loved it to cover up my dark under eye circles and use as a highlighter for a Dewey finish. It’s totally scent-free!
Nice coverage
5 out of 5 stars
shayc20_5278 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love the applicator and how easy this is to apply. Nice shade match and applies nicely under makeup. Doesn’t have a scent which is a plus in my opinion. Just a little covers blemishes
Bacteria? Creasing is worse
1 out of 5 stars
meglindey_9292 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was really excited to try this because it has niacinamide in it however, when I applied it underneath my eyes, it made whatever little wrinkles I had look 10 times worse. It also concerns me because of bacteria building up on the little sponge. Also a product not for me.
Great
5 out of 5 stars
bananaz_makeup_6277 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] A classic concealer. Great coverage and it does not crease throughout the day once you set it with powder. Great for spot conceal and under eye area.
Great product
4 out of 5 stars
krystynpox_4391 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Honestly I’ve used this many times before so I know it’s great! It works really Good as foundation too and a little goes a long way. The formula doesn’t feel drying and it blends very easy. It’s really lightweight and 110 is like the perfect color for me. My only real issue with it is the scent. It smells like all mabelline product do.. kinda reminds me of the clean compacts from years ago but it still has that scent that just kinda stays there all day. So if you’re sensitive to smells I wouldn’t really recommend it. It’s not harsh but it is there.
I’m literally obsessed!!!!
5 out of 5 stars
vicinthecity_2049 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is my ride or die product. I have been using this spot concealer for over a decade now. It is truly the best! I love the overall slimness of the product, the fact that you control the amount of product that is dispensed by twisting the bottom, and the spongy applicator that is attached to it, making it super easy to throw in your purse and apply anywhere!!! Doesn’t have any scent to it. Highly recommend trying if you haven’t!!! I’m literally obsessed!!!!