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Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz
$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
- Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Suggested Age: Adult
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Formaldehyde-Free, Triclosan-Free, Noncomedogenic, Contains Micellar Water, Phthalate-Free, Mineral Oil-Free, Talcum-Free, Paraben-Free, Vegan
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Light
Skin Undertone: Cool
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Concealing, Skin Tone Improvement, Color Correction
Recommended Skin Type: Very Dry, Combination, Normal, Mature, Sensitive, Oily, Acne-Prone, Dry
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 13521054
UPC: 041554267204
Item Number (DPCI): 052-07-0308
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, propylene glycol, disteardimonium hectorite, silica, dimethicone crosspolymer, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, chlorphenesin, aluminum hydroxide, steareth-20, lycium barbarum fruit extract, chlorhexidine digluconate, sodium benzoate, n-hydroxysuccinimide, lactic acid, potassium sorbate, tocopherol, sodium citrate, palmitoyl tripeptide-1, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7, citric acid, biotin, [+/- may contain: ci 77891 / titanium dioxide, ci 77491, ci 77492, ci 77499 / iron oxides], (f.i.l. t280697/1)
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.83 inches width x 5.56 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
The Instant Eraser Concealer is a favorite among guests for its smooth application, versatile coverage, and skin-friendly formula. Many appreciate its ability to hydrate, conceal, and contour, making it ideal for busy mornings. The sponge tip applicator enhances ease of use, while the vegan and non-comedogenic formula caters to various skin types. However, some guests have experienced issues with the applicator and shade matching, which may affect their overall satisfaction.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 4695 reviews
easy to apply: 4.24 out of 5
easy to remove: 4.47 out of 5
long lasting: 3.93 out of 5
quality: 3.9 out of 5
value: 3.97 out of 5
71% would recommend
429 recommendations
Leaked item
1 out of 5 stars
Lauren - 3 days ago, Verified purchaser
Target sent me a leaked item. Bad service. Target should check the product carefully before shopping to their customer. They don't respect the customer. Waste my time to return.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
angel - 9 days ago, Verified purchaser
- Hair color: Auburn
- Skin concern: Pores, Aging, Puffiness
- Skin tone: Light
- Skin type: Normal
- Eye color: Green
It goes on light and smooth. Love it
Can’t cover if it can’t come out!!!! 🤬
1 out of 5 stars
Gwpc - 12 days ago
originally posted on maybelline.com
The package is horrible! It is hard to figure out how to make it come out. I twisted like the videos show on YouTube but it doesn’t come out! Also, those of us wanting wrinkle coverage aren’t 20. I am educated and in above average physical shape and I am just going to throw it away. Does it cover or hide wrinkles,….I have no idea since mine will NOT come out. Product package prevents the use so I can’t say if the product works (anything other than my nerves) I quit!
Okay beightening effect
4 out of 5 stars
Thumbs down graphic, would not recommend
Abbymapes - 14 days ago, Verified purchaser
- Skin concern: Dullness, Dark circles
- Skin tone: Light
- Hair color: Blonde
- Skin type: Combination
- Eye color: Blue
I think it is a medium coverage brightener. Nothing full coverage. Not as buildable as I’d like. And I don’t prefer the applicator but it’s manageable. It’s okay for drug store and I’ll use it all but probably won’t be repurchasing. The Kosas brightener worked better and stayed all day.
Not working 😔
1 out of 5 stars
Thumbs down graphic, would not recommend
Tkp - 15 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Uneven skin tone
- Hair color: Grey
- Eye color: Brown
It would not turn so the product will not come out
Good, not great
4 out of 5 stars
LMartinez - 22 days ago, Verified purchaser
This has fair coverage, but I wouldn’t say full coverage. It is very light though and blends really easily. Better for lightening under eye circles but did nothing really for covering up dark spots/blemishes
Lazy girl go-to
5 out of 5 stars
Thumbs up graphic, would recommend
Caity - 23 days ago, Verified purchaser
I am not much of a make-up wearer, but I do struggle with dark under-eye circles, so I keep this concealer at home and in my purse for whenever my eyes need a little assistance. It’s really an all-in-one with the spongey applicator making it easy to apply and blend. Super helpful for quick and easy under-eye coverage!
Ugh so disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Hmm - 1 month ago, Verified purchaser
I wish some of these workers would stop rushing and if the color is not available why send a different shade! I cannot refund or return! Now as always I have to give away. I got wrong color
concealer
4 out of 5 stars
Thumbs up graphic, would recommend
Idk - 1 month ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Eye color: Blue
- Skin tone: Light
- Skin concern: Sensitivity, Acne, Puffiness
Very good🥳🥳 has good coverage and works well🥰😘
A staple in my makeup bag!
4 out of 5 stars
Thumbs up graphic, would recommend
Sevook - 1 month ago, Verified purchaser
A favorite, such a great price and great coverage.
Impossible packaging
2 out of 5 stars
Thumbs down graphic, would not recommend
Luvsktchup - 1 month ago, Verified purchaser
- Skin tone: Medium
- Skin concern: Sensitivity, Sun damage, Aging, Uneven skin tone, Redness
- Skin type: Normal
I bought after seeing it highly reviewed by MU artist influencers. I tried a few times to use it but couldn’t get product to dispense. I watched videos. I read reviews for tips. Finally devoted 20 mins to solve issue. No matter what I did, concealer was not going to dampen the applicator sponge. Not by twisting, tapping, dabbing, shaking upside down. Nothing. So I grabbed a small wrench and patiently wrestled the lid off. I think the issue was there was SO LITTLE product in the tube it wasn’t reaching the internal tube that disperses product to the applicator sponge. Almost nothing! I paid $12 for a plastic tube. I was able to hold the sponge in my fingers and get enough product onto the sponge to apply to my under eye area. The shade is too warm but it seemed to work. After an hour it’s not creased on my mature skin but my eyes are tearing up ever so slightly which doesn’t happen with the Loreal foundation I normally use instead concealer. There’s maybe 4-5 applications of concealer left in this package. $12/5=2.40 per use. Another issue is it’s difficult to pick a shade match. So wasteful on many levels. It will be a piece of forever trash after being used only 4-5 times.
Not as good as I hoped
2 out of 5 stars
Thumbs down graphic, would not recommend
ShoeDiva - 1 month ago, Verified purchaser
- Skin concern: Sun damage, Uneven skin tone, Dark circles
- Hair color: Brunette
- Eye color: Hazel
- Skin tone: Medium
- Skin type: Normal
Not as good as I had hoped. Seemed watery and thin. Did not cover circles or dark spots as well as Wet N Wild Incognito. I also did not like the sponge applicator and the “twist” feature. I had to store and use it upside down at all times to get the flow I wanted (with it open all the way). They need to invest more in the quality of the product itself and less in the packaging, in my humble opinion. Will not repurchase. I have fair to medium skin tone and went with the #150. I am going back to Incognito.
Pleasantly surprised
5 out of 5 stars
Thumbs up graphic, would recommend
Happy camper - 1 month ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Skin type: Combination
- Skin concern: Dark circles, Aging, Acne, Redness
- Hair color: Brunette
My biggest concern with makeup is it creasing under my eyes and in my smile lines. I’m 33 so I have some wrinkles. Other concealers have creased even when I try to wipe away areas that will crease, so I was happy to see after a full day of work the concealer had not budged when I got home. I usually think things go viral because people are paid to say stuff, but this product actually seemed worth it. I will Be buying again.
Hate the applicator. Love the product
3 out of 5 stars
Danette - 1 month ago
originally posted on maybelline.com
I love the product but was only able to use probably a quarter of it before the twist up applicator quit bringing up the product
1 reply from Consumer Care Center team - 1 month ago
Hi there! We are sorry to hear about your experience with our Instant Age Rewind Eraser Multi Use Concealer. For assistance please call 800-944-0730, M-F 9:00 am – 5:30 pm ET with reference #40315743. We look forward to hearing from you soon!
Never recieved
1 out of 5 stars
Amelia - 2 months ago, Verified purchaser
I never received this is my package. And target gives no options to make a report on ONLY this item.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Viv - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Hair color: Brunette
Buy it! This is great for dark under eye circles, wish I had discovered it sooner.
Stunning
5 out of 5 stars
Lee Lee 69 - 2 months ago
originally posted on maybelline.com
The first time I saw this product I knew I wanted it it's stunning goes on smooth and perfectly although this is my favorite company there products speak for themselves I'm in need now for the ageless wand concealer lady's this is the best product that happened for me it's fast in the mornings and goes on with beauty get one you'll see.thank u Maybelline I luv u all.
Lovee
5 out of 5 stars
crzces - 2 months ago
originally posted on maybelline.com
The Instant Eraser is a versatile, all-in-one concealer that hydrates, conceals, contours, and corrects. It offers 12 hours of crease-resistant coverage with a sponge tip applicator. The formula is vegan, non-comedogenic, and free from mineral oil, parabens, and talc. As a student, I love the Instant Eraser! It hydrates, conceals, and even contours all in one. It lasts all day without creasing and is super easy to apply with the sponge tip. Plus, it’s vegan and free from harsh ingredients, so it's great for my skin. If you're looking for a reliable, all-in-one product that hydrates, conceals, and lasts all day, I highly recommend the Instant Eraser! It’s perfect for busy days, won’t crease, and is vegan and skin-friendly. Trust me, you don’t want to miss out on this must-have for flawless, effortless coverage! I highly commend the Instant Eraser for its amazing performance. It’s easy to use, provides great coverage, and keeps your skin hydrated all day. Plus, it’s vegan and gentle on the skin, making it a must-have in any beauty routine!
I love this
5 out of 5 stars
Mimi1957 - 2 months ago
originally posted on maybelline.com
Applicator makes it so easy to use and covers perfectly
Not Made for Dry Skin
3 out of 5 stars
Thumbs down graphic, would not recommend
Clay - 2 months ago
I love the idea of the applicator, and the color match is perfect, but the finished result can turn out a little patchy. I have naturally dry skin, and I always focus on makeup prep to hydrate my skin, but whenever I use this concealer, my forehead looks very dry and noticeable. It also runs out pretty quickly compared to my other concealers, and it's not worth my money. Overall, it's a great product, but my experience was not as great as I hoped.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, Clay! We appreciate you taking the time to reach out about our Instant Age Rewind Multi-Use Dark Circles Concealer. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!