Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz
$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
- Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Suggested Age: Adult
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Formaldehyde-Free, Triclosan-Free, Noncomedogenic, Contains Micellar Water, Phthalate-Free, Mineral Oil-Free, Talcum-Free, Paraben-Free, Vegan
Color Finish: Natural
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Light
Skin Undertone: Cool
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Concealing, Skin Tone Improvement, Color Correction
Recommended Skin Type: Combination, Normal, Dry
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 13521050
UPC: 041554259247
Item Number (DPCI): 052-07-0266
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, propylene glycol, disteardimonium hectorite, silica, dimethicone crosspolymer, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, chlorphenesin, aluminum hydroxide, steareth-20, lycium barbarum fruit extract, chlorhexidine digluconate, sodium benzoate, n-hydroxysuccinimide, lactic acid, potassium sorbate, tocopherol, sodium citrate, palmitoyl tripeptide-1, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7, citric acid, biotin, [+/- may contain: ci 77891 / titanium dioxide, ci 77491, ci 77492, ci 77499 / iron oxides], (f.i.l. t280697/1)' '
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.81 inches width x 5.53 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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$7.89 - $8.99
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4.3 out of 5 stars with 5520 ratings
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Guests are saying
The Instant Eraser Concealer is a favorite among guests for its smooth application, versatile coverage, and skin-friendly formula. Many appreciate its ability to hydrate, conceal, and contour, making it ideal for busy mornings. The sponge tip applicator enhances ease of use, while the vegan and non-comedogenic formula caters to various skin types. However, some guests have experienced issues with the applicator and shade matching, which may affect their overall satisfaction.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 5520 reviews
easy to apply: 4.22 out of 5
easy to remove: 4.45 out of 5
long lasting: 3.91 out of 5
quality: 3.89 out of 5
value: 3.96 out of 5
71% would recommend
443 recommendations
will buy it again
5 out of 5 stars
Thumbs up graphic, would recommend
Luz - 1 day ago, Verified purchaser
great product worth the value will continue to purchase it. love it
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
L - 2 days ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
The concealer is very easy to blend and has great shade ranges. I use shade fair which is more cool toned and pink and I love it because I can rarely find good cool toned concealers.
Hard NO!
1 out of 5 stars
Thumbs down graphic, would not recommend
Chic styler - 7 days ago, Verified purchaser
- Skin tone: Medium
- Eye color: Green
- Skin concern: Dark circles, Pores, Redness, Aging
- Hair color: Brunette
- Skin type: Dry
I’m not sure what all the hype is about for this concealer. I’m guessing each influencer gets paid each time they mention the name or use of this product. This has a thin consistency with a chalk like texture. Alone on your skin it’s a nightmare; creasing into every bump, blemish, wrinkle & imperfections along the way. Mixed with a heavier serum, creamy product you can barely get it usable to conceal anything. Plus it takes an additional 10-15 minutes to try to “blend”. This adds texture that you didn’t have to begin with. Anyone over 25 run far away from this concealer. This will add wrinkles or define any lines you never knew were even there. But they appear from just movement of your face. If you’re over 40 it’s a HUGE hard NO- barely blends even adding smoothing products to help. Save your nine dollars & go splurge on anything better. Don’t believe the hype or “best drug store” concealer. This truly won’t conceal dark circles -it’s too thin to cover anything. How on earth it’s considered medium to full coverage is a mystery beyond all. Now for the colors to choose from, even using the maybelline website to help you choose your color match, it doesn’t help. Overall it pulls warms regardless of finding a neutral, cool tone. Lastly the application with this want-a-be sponge tip is a mess. This product is thin, you have to roll the clicker to get it to come out of the sponge tip. One click too many & you have a mess, with no going back. Would be awful for traveling or to keep in your purse for quick touch ups. Overall no thanks- don’t believe the hype.
Gets every last bit out of the container
5 out of 5 stars
Thumbs up graphic, would recommend
Lucy - 8 days ago
- Skin tone: Light
- Skin type: Normal
- Skin concern: Acne, Redness
Best things about this are the applicator sponge on top and the fact that it squeezes the makeup out for you, so you get every last drop that you've paid for, unlike concealers with the wand applicator. Doesn't easily crease and doesn't feel gross on skin.
All time favorite!
5 out of 5 stars
ngant2_942 - 11 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve been using the Maybelline Instant Age Rewind Concealer since middle school. yes, that long! It was insanely popular back then, and honestly, it still deserves all the hype. After all these years, nothing has really changed (in the best way). It still blends out like a dream, looks super smooth on the skin, and never feels heavy or cakey. It’s my go-to for everyday makeup. Some days, I don’t even bother with foundation just this concealer under the eyes and on a few spots, and I’m good to go. It brightens, covers, and just makes me feel a little more put together with minimal effort. The sponge applicator is super easy to use too. If you’re looking for something affordable, reliable, and effortless, this is it. Tried and true, and still undefeated in my makeup bag!
Very smooth look.
5 out of 5 stars
heatherb541_7594 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really like this concealer. It’s easy to use. It’s good for on the go! And it works amazingly well for me. The coverage is great and there isn’t a scent of any kind. I love how it’s packaged as well. Very nice at blending as well.
Good application
4 out of 5 stars
viniiyen_3609 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Well priced and packaged. I like the applicator, no need for a brush. I feel like it goes on a bit patchy if your eyes area is dry so make sure to moisturize really well! Otherwise looks great and feels great.
its perfect
5 out of 5 stars
beautyeii_4858 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] It's one of the best concealers I've ever used. It blends beautifully into the skin without creasing under the eyes. You can also use it as a foundation. It's actually very good; the only downside is the packaging (I don't like the applicator). But considering how well it works, that doesn't matter much to me. It's scentless and offers a great value for money.
Love this
5 out of 5 stars
Thumbs up graphic, would recommend
Clory - 12 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Dark circles
- Hair color: Brunette
- Eye color: Brown
Love this so much hides my dark under eye from lack of sleep
Good concealer
4 out of 5 stars
natym2_8129 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Great concealer to improve the skin under eyes. It has good coverage with a good finish. Make sure yo add some powder on top. Non scent with a good amount and comfortable foam for easy applying.
Loving it
4 out of 5 stars
millib8_6330 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really like this concealer. It brightened up my under eyes and left my make up looking so smooth. I felt like a baby doll for the rest of the day. The product is super lightweight.
Okay product
3 out of 5 stars
chinaf1_1791 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Packaging has all the information you need. The coverage is okay. There is no scent. It’s bendable. The finish can be cakey if not applied correctly.
Love this corrector!
5 out of 5 stars
panachediaries_3496 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I always wanted to try this concealer corrector, its by far the best concealer among all high end concealers in the market. With the perfect coverage and hides all lines n imperfections. It has become my go-to concealer on no makeup makeup days, i just put this, blush and eyeliner n good to go. I got the shade 115. It blends so nicely without looking chalky and glad it doesnt come with the heavy price tag.
Perfect
5 out of 5 stars
amandarosebeauty_6140 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Success definitely been my OG concealer and I love how they've expanded the shades. This one is so blendable and lightweight on the eyes I find that it doesn't crease and sit in the fine lines
Perfect and affordable!
5 out of 5 stars
sydneypd5cb_6026 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] You really can't go wrong with Maybelline. It's affordable, readily available every where and delivers great results. I'm totally loving this Instant Age Rewind Concealer. It's no mess application method is great when im still not fully awake in the morning and it bleeds out seamlessly, with fantastic full coverage for those dark circles, leaving behind a smooth, matte finish where you look wide awake and raring to go! It's buildable for those other areas you need concealer and wears all day long. I couldn't get a scent off it for anyone concerned about a strong scent. And the packaging is spot on, perfect Maybelline!
Been wanting to try this for years
4 out of 5 stars
sarahd939_1550 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have heard about this concealer forever but not had the chance to try it before now. I like the sponge application on it even though I know some people remove it. I found it to be a light to buildable coverage. The only thing for me is sometimes it made my undereye look like I had dry patches and I don’t have that with other concealers.
AMAZING!
5 out of 5 stars
lennkas_8865 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This stuff is MAGIC! I’ve always heard amazing things about this concealer but never gave it a try. Boy do I regret it. It glides on like butter!! It doesn’t crease into my wrinkles. It gives a beautiful under eye glow!! The sponge is super soft. 10/10
Great coverage for dark circles and blemishes
4 out of 5 stars
popilly90_8953 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really enjoy using this product to conceal my dark circles and any red blemishes. The shade matches beautifully, and it gives my face a nice brightness when I blend it out. I prefer to apply it with my own brush, as the included sponge brush can be a bit difficult to work with. It's excellent covering up red spots like acne, and it layers nicely over or under foundation. My only issue was that when I first started using it, I had to twist it for quite a while before the product began to dispense.
Not bad
3 out of 5 stars
coilycrimpy_9121 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Cute packaging, love the concept of this concealer. Coverage is okay. Easy to blend and affordable. The finish is okay i guess. Would i repurchase? Maybe
Great beauty
5 out of 5 stars
trinh2804_1946 - 14 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Provides good coverage for dark circles and light blemishes, with a smooth, blendable texture that doesn’t cake. Shade 120 suits light to medium skin tones. The sponge-tip applicator is convenient but requires hygiene care. Affordable and suitable for daily use.