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Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz
$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
- Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Suggested Age: Adult
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Formaldehyde-Free, Triclosan-Free, Noncomedogenic, Contains Micellar Water, Phthalate-Free, Mineral Oil-Free, Talcum-Free, Paraben-Free, Vegan
Color Finish: Natural
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Light
Skin Undertone: Cool
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Concealing, Skin Tone Improvement, Color Correction
Recommended Skin Type: Combination, Very Dry, Normal, Mature, Dry, Oily, Sensitive, Acne-Prone
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 13521050
UPC: 041554259247
Item Number (DPCI): 052-07-0266
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, propylene glycol, disteardimonium hectorite, silica, dimethicone crosspolymer, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, chlorphenesin, aluminum hydroxide, steareth-20, lycium barbarum fruit extract, chlorhexidine digluconate, sodium benzoate, n-hydroxysuccinimide, lactic acid, potassium sorbate, tocopherol, sodium citrate, palmitoyl tripeptide-1, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7, citric acid, biotin, [+/- may contain: ci 77891 / titanium dioxide, ci 77491, ci 77492, ci 77499 / iron oxides], (f.i.l. t280697/1)
Shipping details
Estimated ship dimensions: 5.55 inches length x 1.81 inches width x 0.94 inches height
Estimated ship weight: 0.75 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
This concealer is praised for its good coverage, ease of application, and blending capabilities. Many guests appreciate its ability to brighten under-eye areas and its long-lasting effect. However, there are frequent complaints about the applicator's functionality and difficulty in finding the right shade. Despite these issues, it remains a popular choice for many.
Generated by AI from the text of guest reviews (includes incentivized reviews)
4.3 out of 5 stars with 4639 reviews
easy to remove: 4.51 out of 5
long lasting: 3.96 out of 5
easy to apply: 4.28 out of 5
quality: 3.95 out of 5
value: 4.03 out of 5
72% would recommend
411 recommendations
An outstanding value
4 out of 5 stars
Thumbs up graphic, would recommend
Mother ship - 25 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Aging, Dark circles
- Hair color: Grey
- Eye color: Brown
This is definitely a good value for the price. I have RIDICULOUS dark circles. I honestly can't leave the house without at least having some concealer on - even just to walk the dogs. Otherwise, it looks like I have 2 black eyes. I use a high-end concealer when I'm wearing makeup, but I needed to get something to dab on quickly when I have to dash out of the house. Ive included before (yikes!) and after photos. I will add that i always set it with a little translucent powder. The pros: price, coverage, and the twist-up plunger allows you to use every last drop. I've included a photo of a nearly empty container. The cons: it is not long wearing, creases pretty quickly, and I'm not a fan of the shape of the applicator sponge.
Great concealer
5 out of 5 stars
Thumbs up graphic, would recommend
CPS - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Dark circles
- Hair color: Grey
- Eye color: Hazel
Great coverage! Use it for everyday but once had a bruise from a fall amd it was amazing at covering it up!
Great
4 out of 5 stars
Thumbs up graphic, would recommend
MamaOF2 - 2 months ago, Verified purchaser
- Skin concern: Dark circles, Uneven skin tone
- Skin tone: Medium
- Skin type: Normal
Nice coverage. I was in a hurry and was unable to go in store to choose the right shade. This is a tad too light for my complexion but still got the job done to cover a bruise. Ordered this curbside. Overall, pleased with product and like the sponge applicator at end of tube. Easy to use, easy to remove, used a primer before applying lasted a bit.
Perfect for under eye circles
5 out of 5 stars
Thumbs up graphic, would recommend
Emily - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Acne, Dark circles
- Eye color: Green
- Skin tone: Light
- Hair color: Blonde
I have repurchased this concealer many times. I have stopped using it to try other concealers and always come back to this one. It gives good coverage with under eye circles, especially when set with a translucent powder.
Great under eye concealer
5 out of 5 stars
Thumbs up graphic, would recommend
Kellkem - 2 months ago, Verified purchaser
- Skin type: Dry
- Hair color: Brunette
- Eye color: Green
- Skin tone: Medium
- Skin concern: Dark circles, Puffiness, Aging
I love how easy it is to apply and it blends well. I use the color 115. It really brightens my eyes and helps conceal my under eye bags…
Easy application
4 out of 5 stars
Lolo - 2 months ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin type: Oily
- Skin concern: Sensitivity
- Hair color: Red
Love the application. Wish it was cheaper. I also had a hard time finding the right shade for my light skin and this one was even too light for me, which is usually not a problem.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Bre - 3 months ago, Verified purchaser
- Skin concern: Dark circles, Sensitivity, Uneven skin tone, Aging, Acne, Sun damage
- Skin tone: Medium
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
Love it!! Great coverage
Meh
3 out of 5 stars
Thumbs down graphic, would not recommend
Jax - 3 months ago, Verified purchaser
I tried this out based off a beauty recommendation and it didn't live up to the reviews. For me, it was cakey and didn't set evenly. Won't be buying again.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi Jax. Thank you for reaching out to Maybelline regarding the Instant Age Rewind Multi Use Dark Circles Concealer. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your reference #33462090. Please have the product with you when you call. Looking forward to hearing from you!
Cannot Get Any Out
1 out of 5 stars
Thumbs down graphic, would not recommend
Augustgram - 3 months ago, Verified purchaser
Terrible sponge dispenser! You cannot wash it if any makeup DID come out. I can't get anything out and can't find my receipt to get my $9.50 back.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for your feedback on the Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage. We are sad to hear that the sponge applicator is not your favorite and you had trouble dispensing. We understand the frustration when a product does not work as it should. For best results we recommend twisting the sponge applicator in direction of arrows until the concealer is visible on the sponge (for the first time it can be about 20 turns). The concealer comes out of the center and will fil the sponge. We hope this helps andyou give it another try.
Instant age rewing concealer
5 out of 5 stars
Thumbs up graphic, would recommend
Carleigh - 3 months ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Acne, Puffiness, Redness, Aging
- Skin type: Normal
I really like how easy this product is to apply. I use it all the time!
Really good concealer, moldy cap
1 out of 5 stars
Thumbs down graphic, would not recommend
Luna - 3 months ago
- Skin type: Combination
- Skin concern: Pores, Sensitivity, Blackheads, Sun damage, Uneven skin tone
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
It’s a really good concealer! It stays on beautifully and does not crease at all. It’s one of my favorite concealers next to NARS. However, I wished the applicator was a wand instead of a puff ball because I didn’t realize the cap was growing mold even after washing it. Yes, gross and immediately threw it away.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for your feedback on the Instant Age Rewind Multi-Use Dark Circle Concealer. We are so happy to hear that you are enjoying this product, but sad to hear that the applicator is not your favorite. We will share this feedback with the rest of our team. We suggest checking out the Fit Me Concealer makeup for flawless, natural coverage. These oil-free concealers match skin tones to deliver a more even complexion. We hope you try it and like it as much as we do.
Sheer
1 out of 5 stars
Thumbs down graphic, would not recommend
AA - 3 months ago, Verified purchaser
- Skin type: Combination
- Eye color: Green
- Hair color: Brunette
- Skin concern: Dark circles
- Skin tone: Light
Wasn’t a fan. It’s a bit too sheer
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! We appreciate you sharing your thoughts regarding Maybelline New York Instant Age Rewind Dark Circles Concealer. We know how disappointing it is when a product does not provide the expected results. Your comments will be shared with the team. Thank you for sharing your experience with us!
NOTHING INSTANT about it-it will NOT come up
1 out of 5 stars
Bummerthis - 3 months ago
originally posted on maybelline.com
This applicator refuses to work....... I have spent 23 minutes turning and resting ........BUT NOTHING COMES OUT.
1 reply from Consumer Care Center team - 3 months ago
Hello Bummerthis. We are sorry to hear about the experience you had with Instant Age Rewind® Eraser, we would like to speak with you directly about it. Please give us a call 800-944-0730 for assistance and provide the reference number 33257029. It would be helpful if you have the product when you call. We look forward to speaking with you.
I would absolutely buy this product again and again
5 out of 5 stars
Ami - 3 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] I use this concealer after my foundation it's a full coverage, doesn't crease and also last long time. I already bought two more and I'm absolutely in love.
Under eye conceler
3 out of 5 stars
Thumbs down graphic, would not recommend
Cb - 3 months ago
- Eye color: Blue
- Hair color: Brunette
- Skin concern: Dark circles
- Skin tone: Light
- Skin type: Combination
Feel eh about this product, I like the applicator but find it hard to get the concealer to come out. Also kinda cakey looking
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there, Cb! Thank you for reaching out about our Instant Age Rewind Multi-Use Dark Circles Concealer. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results.
Maybe better for younger skin
3 out of 5 stars
Thumbs down graphic, would not recommend
Mommyof2NC - 4 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Dark circles
- Hair color: Brunette
- Eye color: Hazel
I am over 50 and this did not work for me. It's settled in the wrinkles of my face and did not blend as I expected. I have heard that when you get older you should use a cream-based concealer and I think I will try that next.
On The Go conceal
5 out of 5 stars
Shrooms - 4 months ago
originally posted on maybelline.com
I bought one of these concealers because I've seen it on tiktok how easy it is to apply but mostly for the smooth look, no lie it's in my purse 👛, I use it for everything and I don't even look like I'm wearing it.
Super easy application but…
4 out of 5 stars
Gia99 - 4 months ago
originally posted on maybelline.com
I love the product but oh my goodness is it difficult to open when you get a new bottle. The tape that seals it is almost impossible to remove. So frustrating.
Love it!
5 out of 5 stars
B - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] A little goes a long way and I love how the concealer sticks has an applicator on the end.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Dawn - 4 months ago, Verified purchaser
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
- Skin concern: Dark circles
- Hair color: Brunette
Love the coverage! My go to for concealer