Sponsored
COVERGIRL Simply Ageless Primer 100 1oz
$14.49
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- • PREPS SKIN FOR BEST RESULTS: Makeup primer helps maximize results from liquid foundation
- • YOUNGER-LOOKING SKIN: Foundation base fights the signs of aging
- • HYDRATES SKIN: Nourishing formula keeps skin feeling fresh and hydrated
- • CONVENIENT PUMP BOTTLE: Bottle comes with a pump dispenser for easy use
- • CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
Description
Prep your face for makeup success and fight the signs of aging with Covergirl & Olay Simply Ageless Anti-Aging Foundation Primer. This nourishing formula hydrates and firms skin for a radiant, more youthful glow. Wear as a foundation primer or on its own for a natural, moisturized look. The no-mess bottle features a pump dispenser for easy distribution. Pro-tip: Wear under your favorite Covergirl Simply Ageless Foundation for maximum coverage results.
How to Use: Apply to bare skin. Combine with Simply Ageless liquid or compact foundation for an effective anti-aging system.
How to Use: Apply to bare skin. Combine with Simply Ageless liquid or compact foundation for an effective anti-aging system.
Suggested Age: 13 Years and Up
Health Facts: Contains Vitamin C, Contains Hyaluronic Acid
Color Finish: Sheer
Color Palette: Medium Tones
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Smoothing
Recommended Skin Type: Normal
Net weight: 1 fl oz (US)
Features: Lightweight
TCIN: 12348215
UPC: 022700127221
Item Number (DPCI): 052-08-0106
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, aqua/water, glycerin, dimethicone crosspolymer, sodium chloride, titanium dioxide [nano], acetyl glucosame, diethylhexyl carbonate, niacinamide, ethylhexyl methoxycinnamate, peg/ppg-18/18 dimethicone panthenol, dimethicone, panthenol, tocopheryl acetate, aluminum hydroxide, benzyl alcohol, methylparaben, allantoin, hydrogen dimethicone, peg-10 dimethicone crosspolymer, ethylparaben, propylparaben, disodium edta, camellia sinensis leaf extract, bht, caramel' '
Shipping details
Estimated ship dimensions: 1.07 inches length x 1.17 inches width x 4.49 inches height
Estimated ship weight: 0.12 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this product be used a moisturizer under liquid foundation
submitted by MaryLouise - 8 years ago
A: Hi, MaryLouise. Although COVERGIRL's Simply Ageless Primer does have some hydrating qualities, we still recommend you use a dedicated moisturizer as part of your skincare routine. Apply this primer after moisturizer to help your foundation go on smoothly and last all day. Hope this helps!
submitted byTarget Beauty Consulting - 8 years agoBrand expertA: yes but you can moisturize with your favorite moisturizer then put covergirl olay simply ageless primer then your foundation.
submitted byfreshe44 - 8 years ago
Q: What key ingredients are included in the formula?
submitted by AI Shopping Assistant - 1 month ago
A: The formula contains Vitamin C and Hyaluronic Acid for hydration and skin benefits.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What is the packaging feature of this product?
submitted by AI Shopping Assistant - 1 month ago
A: The product comes in a convenient pump bottle for easy application.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What skin types is this primer suitable for?
submitted by AI Shopping Assistant - 1 month ago
A: This primer is suitable for all skin tones, particularly normal skin.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: How does this primer help with aging signs?
submitted by AI Shopping Assistant - 1 month ago
A: The primer hydrates and firms the skin, helping to fight signs of aging.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Can this primer be used alone without foundation?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, it can be worn on its own for a natural, moisturized look.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: I would like to get this primer but I don't see a selection for a color. Is it just one shade or neutral?
submitted by KC - 4 years ago
A: it's just one neutral shade that works for all skin tones
submitted byem3000 - 4 years ago
Q: Can this primer be used under eye shadow too?
submitted by Ei k - 6 years ago
A: Hi Ei k! This primer can be used under eye shadow in a pinch! An eye primer, on the other hand, is intended to coat your lids in a more solid manner. Hope this helps!
submitted byTarget Beauty Consulting - 6 years agoBrand expert
Q: is this a silicone based primer?
submitted by AjnaGB - 6 years ago
A: Hi AjnaGB! This product does contain silicone. I hope this helps!
submitted byTarget Beauty Consulting - 6 years agoBrand expert
COVERGIRL Simply Ageless Cosmetic Collection
About the collection
Ageless has never been more effortless! Simply Ageless makeup from COVERGIRL gives you anti-aging makeup to help you achieve the healthy, youthful-looking skin you crave. The range includes foundation, mascara, lip liner, lipstick, concealer, primer and serum all with an amazing mix of skincare ingredients and high quality makeup. COVERGIRL never tests on animals, and all of our Simply Ageless Makeup is cruelty free. That means that none of the COVERGIRL Simply Ageless products have been tested on animals—not by us and not by any of our suppliers, either. Ready to update your routine with the latest cruelty-free, age-defying makeup products? Shop the Simply Ageless collection today and get glowing!
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Guests are saying
This primer is celebrated for its lightweight, hydrating formula that creates a smooth canvas for makeup application. It's appreciated for its ability to blur imperfections, minimize pores, and provide a refreshed look. While some guests experienced issues with scent and primer power, the majority found it to enhance the longevity of their makeup, with added anti-aging benefits being a bonus.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 659 reviews
easy to apply: 4.39 out of 5
easy to remove: 4.61 out of 5
long lasting: 4 out of 5
quality: 3.86 out of 5
value: 3.64 out of 5
66% would recommend
24 recommendations
5 out of 5 stars
15 November, 2025
originally posted on influenster.com
El olor es lo máximo
has a very mild scent — users say it has “no unpleasant smell” or just a light, fragrance that fades quickly. In terms of application, its texture is quite silky and smooth. It glides easily over the skin, feeling more like a lightweight serum than a heavy silicone primer. The sensación on the skin is soft and subtle — it doesn’t feel sticky or greasy. According to some reviews, it leaves a “satin-like” feel, minimizing pores without feeling like a heavy mask. When it comes to coverage, this primer doesn’t act like a foundation; its primary job is to smooth and prep the skin. Still, some users mention it offers a “good base” that helps even out texture before applying makeup. Finally, regarding luminosity, it provides a natural, slightly dewy glow. It doesn’t look flat — instead, it gives a subtle healthy radiance that makes the skin look more youthful.
5 out of 5 stars
8 November, 2025
originally posted on influenster.com
Love
Love this works amazing I would rate this a 10/10 for sure the coverage is amazing finish is great textile great scent is great as well it’s my go to
4 out of 5 stars
27 October, 2025
originally posted on influenster.com
Has to be left untouched for more than a minute
Very sleek and easy to use packaging. The product is nice, but I do feel that I have to allow it to sit on my skin a lot longer before applying foundation for the texture to come out the way I like and I'm hoping for but you don't need to use a lot. A little goes a long way so it does give you nice coverage and it doesn't have an unpleasant smell.
5 out of 5 stars
14 October, 2025
originally posted on influenster.com
Love
I really love the packaging the coverage is good to the texture I can’t say much oh my god in love with this product thank you for introducing me with this product
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2025Verified purchase
wonderful
this is wonderful. not sticky. rubs into skin with no residue.
1 reply from TheCoverGirlTeam team - 3 months ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Primer. We are happy to hear this product is not sticky and rubs into your skin with no reside! Your feedback is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry, Normal
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Green
Love
I fell in love with this product
1 reply from TheCoverGirlTeam team - 3 months ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Primer. We are happy to hear that you have fallen in love with this product! Your feedback means so much to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness
- Hair color: Blonde
- Eye color: Blue
Covergirl simply ageless primer
Doesn't blend in my skin, it's patchy.
1 reply from TheCoverGirlTeam team - 3 months ago
Hi there! We appreciate you taking the time to try out our CoverGirl Simply Agless Primer. We are sorry to hear this product did not perform as you expected. This is not the experience we hope for you to have. We would love to connect with you to make this right. Feel free to give us a call with any questions at 1-800-426-8374 or chat with us via the Contact Us page on our website. We will be more than happy to help you and hope that you reach out.
2 out of 5 stars
28 August, 2025
originally posted on influenster.com
Brakeout
Not no no! Brakeout my face like crazy! lightweight and serum but very greasy, not safe or recommended for acne prone. Very accesible in price. .
1 reply from CoverGirl Consumer Affairs team - 3 months ago
Hi there! We are so sorry to hear that this was your experience with our Simply Ageless Primer. We appreciate you letting us know, and we will be reaching out to you by email soon to assist you further. Thank you!
5 out of 5 stars
23 August, 2025
originally posted on influenster.com
My new go-to primer
I’ve been using this primer for 2 weeks every morning before makeup. It blends easily, leaves my skin soft and hydrated, and reduces the appearance of fine lines. I love how this primer feels on my skin. It’s not sticky, absorbs quickly, and keeps my skin soft all day. Fine lines and pores appear less noticeable, and it works well under both liquid and powder foundations. Definitely a must-have for anyone wanting a youthful, hydrated base.
4 out of 5 stars
11 August, 2025
originally posted on influenster.com
Good primer no old aging.
It was smooth and had a matte finish. The primer worked well but you could not get all of it out of the container. It smelled nice but faded out quickly.
5 out of 5 stars
15 June, 2025
originally posted on influenster.com
10/10 — A glow-up in a bottle
First of all, the texture is dreamy. It’s lightweight and silky — glides onto my skin. I applied it after my moisturizer and before makeup, and my skin felt instantly smoother, hydrated, and just... perkier. There’s no sticky residue, no weird pilling (thank you, Olay 🙌), and it dries down beautifully and gives the prettiest natural glow no stickiness. I love that it has anti-aging ingredients. My makeup stays fresh all day,.
3 out of 5 stars
4 June, 2025
originally posted on influenster.com
A Tad Oily
The COVERGIRL Simply Ageless Skin Perfector Essence is a refreshing surprise! It feels super lightweight and hydrating on the skin, more like a skincare serum than traditional foundation. The pigment beads blend out nicely, giving a sheer, even tint that evens out my complexion without masking it. Perfect for no-makeup makeup days! I love that it contains 0.5% bakuchiol, a gentle retinol alternative, so I feel like I’m caring for my skin while wearing it. The finish is dewy and natural, which I really enjoy—though if you’re oily, you might want to set it with powder. It doesn’t cling to dry patches and wears comfortably all day. The only downside is the limited coverage, but it’s ideal if you like a skin-first look.
1 reply from CoverGirl Consumer Affairs Department team - 6 months ago
Hi! We appreciate you taking the time to share your experience with our CoverGirl Simply Ageless Skin Perfector Essence. Thank you for giving this a try! We value your insights and will be sure to share your comments regarding its performance with our Quality Team. We encourage you to contact us with any questions. Please feel free to give us a call at 1-800-426-8374, or you can send us an email through the Contact Us page on our website. We will be more than happy to assist you further.
5 out of 5 stars
Thumbs up graphic, would recommend
26 February, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Redness, Sensitivity
- Hair color: Grey
- Eye color: Hazel
Great product
Great for eczema skin
1 reply from TheCoverGirlTeam team - 9 months ago
Hi there! Thank you for choosing CoverGirl and taking the time to give this product a five-star review! We are so happy to hear you are enjoying the results of your skin. We value your feedback and will pass it along to our entire team. Feel free to give us a call with any questions at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you.
5 out of 5 stars
12 July, 2024
originally posted on covergirl.com
Improves the look of makeup collette
I love this! My makeup goes on so easily and looks so bright. What a great find even at 90 years old.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 May, 2024Verified purchase
- Skin tone: Light
- Skin type: Normal
No noticable difference
No noticable difference
5 out of 5 stars
Thumbs up graphic, would recommend
10 March, 2024Verified purchase
- Hair color: Brunette
- Skin concern: Aging, Dark circles
- Eye color: Hazel
- Skin tone: Light
- Skin type: Dry
Easy to use
Part if my glam, helps me feel confident
5 out of 5 stars
21 March, 2023
originally posted on influenster.com
Love it!
I admittedly have never used primer before (I know, I know..). I just didn't think it would make a huge difference. I was totally wrong! This primer helps to smooth out my skin and blur imperfections even before I put on foundation and concealer! It's easy to put on, feels weightless and makes a great canvas for the rest of my makeup.
1 out of 5 stars
26 February, 2023
originally posted on covergirl.com
No SPF
No product can be touted as anti-aging without SPF.
1 reply from CoverGirl Consumer Affairs Department team - 3 years ago
We appreciate you taking the time to share your first impression of our Simply Ageless Anti Aging Foundation Primer. We value your feedback and will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2022Verified purchase
Love it!
Wonderful primer!! So soft and hydrating! Helps makeup melt into skin!
4 out of 5 stars
12 July, 2022
originally posted on influenster.com
Great product!
I love the CoverGirl ageless primer!! It's really soft when you apply it and it lasts a good while as well!! One of my favorites by far, I literally have nothing bad to say about it. It's also not too pricy!