$8 when purchased online
About this item
Highlights
- Creates a smooth canvas to prep skin for makeup application
- Infused with Grape, Vitamin A, C, & E to hydrate the skin and boost complexion
- Creamy texture has a natural matte finish
- 100% Vegan & Cruelty-Free
Description
The e.l.f. Hydrating Face Primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with Grape, Vitamins A, C, & E to help boost complexion, and hydrate your skin. The creamy texture creates a natural matte finish.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 10 Years and Up
Health Facts: Aluminum-Free, Phthalate-Free, Dye-Free, Vegan, Paraben-Free, Sulfate-Free
Color Finish: Sheer
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Smoothing
Recommended Skin Type: Very Dry, Normal, Sensitive, Dry, Mature, Combination
Net weight: .47 fl oz (US)
Features: Lightweight, Long Lasting
TCIN: 16602680
UPC: 609332834064
Item Number (DPCI): 052-16-0355
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
dimethicone, tridecyl trimellitate, dimethicone crosspolymer, vitis vinifera (grape) seed oil, phenoxyethanol, caprylyl glycol, retinyl palmitate (va), tocopheryl acetate (ve), ascorbyl palmitate (vc), silica dimethyl silylate
Allergens & Warnings:
FOR EXTERNAL USE ONLY. DISCONTINUE USE IF SIGNS OF IRRITATION APPEAR. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 1.34 inches length x 1.34 inches width x 5.07 inches height
Estimated ship weight: 0.148 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product non-comedogenic?
submitted by kate c - 11 months ago
A: e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic.
submitted byThe Elf Team - 11 months agoBrand expertA: Hey Kate C, The e.l.f. Hydrating Face Primer is not non-comedogenic. It is Aluminum-Free, Dye-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 11 months agoBrand expert
Q: Can this be used under a tinted moisturizer to lessen fine lines and pores?
submitted by Iamme33 - 3 months ago
A: Yes, we recommend applying this under your tinted moisturizer for additional hydration.
submitted bythe e.l.f. team - 3 months agoBrand expert
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It’s ok but the smell is bad
3 out of 5 stars
soedkaa - 2 months ago
originally posted on elfcosmetics.com
This primer is actually a good base and is hydrating BUT the smell of silicone is just too bad and also it is definitely not suitable for super sensitive skin(like mine) overall it’s ok,elf has much better primer like Power Grip one
Love, love, love!
5 out of 5 stars
Granny Anne - 2 months ago
originally posted on elfcosmetics.com
I LOVE THIS PRODUCT!! I have been using this for about 5 years. Not just as a primer. I use it as a daily moisturizer all day. I keep one by the bed, by my t.v. chair, on my vanity, in my travel bag, in the bathroom, all places. I love the way it makes my skin feel. I am 66 with very dry skin. Great product!
Amazing
5 out of 5 stars
Bethany Ann Lee - 2 months ago
originally posted on elfcosmetics.com
I have a naturally dry face and just a tiny bit makes my face smell soft smooth and silky!
this keep makeup OFF of your face
1 out of 5 stars
Thumbs down graphic, would not recommend
britney b - 4 months ago
if anything this "prime" keeps the makeup off of my face not on. this is not hydrating at all its just some type of wax that makes your face matte. no wonder it's so cheap. it sucks don't buy.
(no review title)
3 out of 5 stars
555555 - 4 months ago
originally posted on elfcosmetics.com
Works amazing. Don’t know how to feel about the texture. But it does work and look great under makeup!!
Great product
5 out of 5 stars
Danna4028 - 5 months ago
originally posted on elfcosmetics.com
I bought this product 2 months ago and the quality over price is really good
☆☆☆
3 out of 5 stars
sabrinacarolyns4 - 6 months ago
originally posted on elfcosmetics.com
it didn't get properly absorbed by my skin and would cause my makeup to appear cakey. it also began to irritate my skin after consistent use.
Personal info
Eye color:
Brown
Hair color:
Brunette
Skin type:
Dry
Skin tone:
Light
Skin concern:
Sensitivity
Hated it
1 out of 5 stars
Thumbs down graphic, would not recommend
isabel - 6 months ago, Verified purchaser
Don’t buy this primer, made my face burn & smells weird
not bad
4 out of 5 stars
Fiiii - 7 months ago
originally posted on elfcosmetics.com
This isn't bad. It's hydrating but light weight. It's not a sticky finish but more of a smooth finish. Try it out. You might like it
Personal info
Skin type:
Combination
Hair color:
Blonde
Skin concern:
Uneven skin tone,
Sensitivity,
Redness,
Dullness,
Acne
Skin tone:
Light
Eye color:
Blue
not great
1 out of 5 stars
Thumbs down graphic, would not recommend
mads - 8 months ago, Verified purchaser
too chalky feeling for me
Love the light texture
5 out of 5 stars
Bekah9 - 8 months ago
originally posted on elfcosmetics.com
I love how this goes on. Keeps my skin soft and primer works great.
a little TOO hydrating
1 out of 5 stars
Thumbs down graphic, would not recommend
platinumkun - 9 months ago, Verified purchaser
honestly i have dry skin. i put this over my face cream and without and it always moves my makeup. i scratched my face a bit and it left streaks, and the wrinkles really catch all the makeup. additionally, it's very oily and feels like you look sweaty. a shame cause it made the skin feel smooth.
Personal info
Skin tone:
Medium
Skin type:
Combination
Horrible
2 out of 5 stars
Thumbs down graphic, would not recommend
Elatreto - 10 months ago
I have normal to dry skin & always use a hydrating primer but this was HORRIBLE. It IS hydrating but my makeup moved so much!!! no matter how long I let it sit prior to putting my foundation, even after setting powder & setting spray. One swipe of my finger & it all came right off!!!
great
4 out of 5 stars
jasam - 11 months ago
originally posted on elfcosmetics.com
this makes my face feel so soft and makes my makeup look so well but make sure to never put too much as it makes up little bits.
does what its supposed to but can be a little oily
3 out of 5 stars
milf - 11 months ago
originally posted on elfcosmetics.com
it does lend to a good foundation base but can get kinda oily pretty fast. althought tbf it could be because i have really oily skin
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Acne
Hair color:
Brunette
Eye color:
Brown
Liked the formula but pimple galore
1 out of 5 stars
Thumbs down graphic, would not recommend
babyt - 1 year ago, Verified purchaser
Sadly made me break out so much
Affordable primer
3 out of 5 stars
Prix - 1 year ago
originally posted on elfcosmetics.com
I have a dry skin and this product did give my skin some moisture to hold on my foundation but it okay.
Personal info
Skin type:
Dry
Skin tone:
Medium
Hair color:
Brunette
Skin concern:
Sensitivity,
Uneven skin tone,
Acne
Eye color:
Brown
Not great at all
1 out of 5 stars
Thumbs down graphic, would not recommend
Not good at all - 1 year ago
This product made me break out, isn’t very hydrating and makes my makeup slide right off.
Must Buy!
5 out of 5 stars
Thumbs up graphic, would recommend
Ahna Roney - 1 year ago, Verified purchaser
This is my everday, go to, primer! Helps my foundation applying smoothly. Great price!
(no review title)
3 out of 5 stars
lu03 - 1 year ago
originally posted on elfcosmetics.com
I like this product but it feels very siliconey. Still hydrating though