Sponsored
e.l.f. Hydrating Face Primer Small - 0.47 fl oz
$9.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Creates a smooth canvas to prep skin for makeup application
- Infused with Grape, Vitamin A, C, & E to hydrate the skin and boost complexion
- Creamy texture has a natural matte finish
- 100% Vegan & Cruelty-Free
Description
The e.l.f. Hydrating Face Primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with Grape, Vitamins A, C, & E to help boost complexion, and hydrate your skin. The creamy texture creates a natural matte finish.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Phthalate-Free, Vegan, Paraben-Free, Triclosan-Free
Color Finish: Sheer
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Smoothing
Recommended Skin Type: Very Dry, Sensitive, Normal, Dry, Mature, Combination
Net weight: .47 fl oz (US)
Features: Lightweight, Long Lasting
TCIN: 16602680
UPC: 609332834064
Item Number (DPCI): 052-16-0355
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
dimethicone, tridecyl trimellitate, dimethicone crosspolymer, vitis vinifera (grape) seed oil, phenoxyethanol, caprylyl glycol, retinyl palmitate (va), tocopheryl acetate (ve), ascorbyl palmitate (vc), silica dimethyl silylate' '
Shipping details
Estimated ship dimensions: 1.17 inches length x 1.18 inches width x 3.9 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product non-comedogenic?
submitted by kate c - 3 years ago
A: e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic.
submitted byThe Elf Team - 3 years agoBrand expertA: Hey Kate C, The e.l.f. Hydrating Face Primer is not non-comedogenic. It is Aluminum-Free, Dye-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: What key ingredients are included in the formula?
submitted by AI Shopping Assistant - 22 days ago
A: The formula includes Grape, Vitamins A, C, and E to boost complexion and hydrate the skin.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: What is the primary purpose of this face primer?
submitted by AI Shopping Assistant - 22 days ago
A: The primary purpose of this face primer is to prime and smooth the skin for makeup application.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: What skin types is this primer suitable for?
submitted by AI Shopping Assistant - 22 days ago
A: This primer is suitable for very dry, sensitive, normal, dry, mature, and combination skin types.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: What finish does this primer provide?
submitted by AI Shopping Assistant - 22 days ago
A: The primer provides a natural matte finish, creating a smooth canvas for makeup.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: Is this product vegan and cruelty-free?
submitted by AI Shopping Assistant - 22 days ago
A: Yes, the e.l.f. Hydrating Face Primer is 100% vegan and cruelty-free.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: Can this be used under a tinted moisturizer to lessen fine lines and pores?
submitted by Iamme33 - 2 years ago
A: Yes, we recommend applying this under your tinted moisturizer for additional hydration.
submitted bythe e.l.f. team - 2 years agoBrand expert
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Guests are saying
This primer has garnered mixed feedback from guests, with many praising its hydrating properties and smooth application. It is particularly favored by those with dry skin, as it helps to create a soft and velvety base for makeup. However, some guests have noted issues with greasiness, strong scents, and pilling after application. Overall, it is a versatile product that can enhance makeup longevity, especially for those seeking hydration.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 652 reviews
easy to apply: 4.45 out of 5
easy to remove: 4.33 out of 5
long lasting: 3.45 out of 5
quality: 3.38 out of 5
value: 3.48 out of 5
63% would recommend
60 recommendations
5 out of 5 stars
18 June, 2025
originally posted on elfcosmetics.com
Love the travel size
Has worked great on my oily skin for the past 2 years now. I love the travel size for when I am on the go and carry limited make up supplies.
5 out of 5 stars
1 May, 2025
originally posted on elfcosmetics.com
LOVE IT!!!
Love using this primer on makeup heavy days it's so good and I feel like my makeup looks fresh all day. Definitely recommend trying!
5 out of 5 stars
Thumbs up graphic, would recommend
4 March, 2025Verified purchase
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Blue
- Skin concern: Aging
Great
Great foundation primer
4 out of 5 stars
21 January, 2025
originally posted on elfcosmetics.com
Hydrates well so
I love it! Its so hydrating an leaves my skin soft
4 out of 5 stars
4 January, 2025
originally posted on elfcosmetics.com
(no review title)
I don’t use primer in my daily routine though. But it’s okay to me.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 September, 2024Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Black
- Eye color: Brown
terrible primer
makes your face white
5 out of 5 stars
14 September, 2024
originally posted on elfcosmetics.com
Brilliant
This primer makes my face feel so smooth. This is one of the best primers I own.
5 out of 5 stars
14 September, 2024
originally posted on elfcosmetics.com
So smooth and hydrating
I got this as a gift using my rewards and I'm so glad I picked it. I have dry/combo skin and this primer feels so luxurious on my face!! It makes it feel so smooth and helps to hydrate my dry skin. It's the prefect primer for people with dryer skin!! I love this so much! And it does pill after applying my skin care.
5 out of 5 stars
25 August, 2024
originally posted on elfcosmetics.com
Primer
I love this primer. It makes my face so soft and smooth.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 April, 2024Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Skin type: Normal
- Eye color: Hazel
Elf Primer felt hesvy
It felt greasy and it made my face sweat. I had to wash it off within a few minutes.
3 out of 5 stars
8 April, 2024
originally posted on elfcosmetics.com
Not bad
Feels a little weird on the face but overall it’s pretty good
5 out of 5 stars
16 January, 2024
originally posted on elfcosmetics.com
Beautiful
All round this primer is beautiful. I love the packaging, it looks high end and feels tactile to the touch. The product is heavenly, feels velvety soft and my skin feels beautiful. Perfect for a makeup base or on it's own.
5 out of 5 stars
31 December, 2023
originally posted on elfcosmetics.com
(no review title)
First time trying this and loved it. It’s very hydrating and leave the skin soft and smooth.
2 out of 5 stars
Thumbs down graphic, would not recommend
13 December, 2023
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Light
- Skin type: Dry
- Skin concern: Pores
Don't do it
Made my face look like a dusty peach. Not hydrating at all and doesn’t do much. I looked super powdery which I detest.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 December, 2023Verified purchase
- Skin type: Combination
- Skin tone: Medium
No good
Feel smooth on the skin but does not work at all and does not absorb
5 out of 5 stars
25 November, 2023
originally posted on elfcosmetics.com
Love
I got this a couple months ago and I’ve almost finished it! Definitely buying the bigger size next time
3 out of 5 stars
19 October, 2023
originally posted on elfcosmetics.com
It’s ok but the smell is bad
This primer is actually a good base and is hydrating BUT the smell of silicone is just too bad and also it is definitely not suitable for super sensitive skin(like mine) overall it’s ok,elf has much better primer like Power Grip one
5 out of 5 stars
11 October, 2023
originally posted on elfcosmetics.com
Love, love, love!
I LOVE THIS PRODUCT!! I have been using this for about 5 years. Not just as a primer. I use it as a daily moisturizer all day. I keep one by the bed, by my t.v. chair, on my vanity, in my travel bag, in the bathroom, all places. I love the way it makes my skin feel. I am 66 with very dry skin. Great product!
5 out of 5 stars
23 September, 2023
originally posted on elfcosmetics.com
Amazing
I have a naturally dry face and just a tiny bit makes my face smell soft smooth and silky!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2023
this keep makeup OFF of your face
if anything this "prime" keeps the makeup off of my face not on. this is not hydrating at all its just some type of wax that makes your face matte. no wonder it's so cheap. it sucks don't buy.