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e.l.f. Tone Adjusting Face Primer Small - Green - 0.47 fl oz
$9.00
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At a glance
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About this item
Highlights
- Creates a smooth canvas to prep skin for makeup application
- Fights the appearance of redness & blemishes
- Silky texture has a natural matte finish
- 100% Vegan & Cruelty-Free
Description
Voted best mass makeup primer by Infulenster!
The e.l.f. Tone Adjusting Face Primer helps to minimize redness and correct blotchy skin. The skin-smoothing, silky formula is great for all skin types. Enjoy an even skin tone and a smoother base with every application.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
The e.l.f. Tone Adjusting Face Primer helps to minimize redness and correct blotchy skin. The skin-smoothing, silky formula is great for all skin types. Enjoy an even skin tone and a smoother base with every application.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 10 Years and Up
Health Facts: Aluminum-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free
Color Finish: Satin, Sheer
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Makeup Setting, Skin Tone Improvement, Color Correction, Priming, Smoothing
Recommended Skin Type: Very Dry, Acne-Prone, Oily, Normal, Sensitive, Dry, Mature, Combination
Net weight: .47 fl oz (US)
Features: Lightweight, Long Lasting
TCIN: 14804114
UPC: 609332834026
Item Number (DPCI): 052-16-2326
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
dimethicone, dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, silica, silica dimethyl silylate, isoceteth-10, aluminum hydroxide [+/-]: chromium oxide greens (ci 77288), yellow iron oxide (ci 77492), titanium dioxide (ci 77891).
Shipping details
Estimated ship dimensions: 1.21 inches length x 1.25 inches width x 4.09 inches height
Estimated ship weight: 0.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer suitable for sensitive skin?
submitted by AI Shopping Assistant - 10 days ago
A: Yes, it is recommended for sensitive skin among other skin types.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: Does the primer have a matte or glossy finish?
submitted by AI Shopping Assistant - 10 days ago
A: The primer has a natural matte finish, providing a smooth appearance.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: What is the texture of the primer?
submitted by AI Shopping Assistant - 10 days ago
A: The primer has a silky texture that helps in smoothing the skin.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: Is this product vegan and cruelty-free?
submitted by AI Shopping Assistant - 10 days ago
A: Yes, the primer is 100% vegan and cruelty-free.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: What is the primary purpose of this primer?
submitted by AI Shopping Assistant - 10 days ago
A: The primary purpose is to create a smooth canvas for makeup and reduce redness.
submitted byAI Shopping Assistant - 10 days agoAi generated
Q: I have cleared up my acne, but I still have red marks and a bit of hyperpigmentation. I also have oily skin. What primer would work best?
submitted by Evie06 - 6 years ago
A: We would suggest either our Tone Adjusting or Poreless Primer for you.
submitted bythe e.l.f. team - 6 years agoBrand expert
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4.1 out of 5 stars with 2490 reviews
easy to apply: 4.59 out of 5
easy to remove: 4.67 out of 5
long lasting: 3.71 out of 5
quality: 3.68 out of 5
value: 3.77 out of 5
57% would recommend
40 recommendations
5 out of 5 stars
16 September, 2025
originally posted on elfcosmetics.com
Best coverage
This product is amazing, the best coverage I’ve seen in a primer! Love it!!!
5 out of 5 stars
Thumbs up graphic, would recommend
20 August, 2025Verified purchase
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Combination
- Skin concern: Sun damage, Acne, Pores, Blackheads
Very worth it!
Very light weight, visibly removes the look of pores, redness reduced a lot, very good!
5 out of 5 stars
6 June, 2025
originally posted on elfcosmetics.com
Silky
I like it. Goes on smooth and feels silky. It makes my makeup stay on almost all day.
1 out of 5 stars
30 May, 2025
originally posted on elfcosmetics.com
What Happened to Elf? This is horrible.
I love my Elf cosmetics but this Illuminating Face Prime is horrible! Not kidding. First of all, the product didn't come out when you pumped the bottle. I took off the top and there was no pipe attached to the top...all that was in there was thick goop. I tried to use it and it was cakey and dry. No illumiation at all. It's going in the trash.
4 out of 5 stars
5 April, 2025
originally posted on elfcosmetics.com
Nice light texture
Easy to apply.went on smooth & even, with a soft glow , Not sticky
5 out of 5 stars
1 April, 2025
originally posted on elfcosmetics.com
Love it.
It doesn’t make me watch to itch my face. (I used Maybelline Master prime for a long time!) This is so much better! I bought the small to try it out, also because I hardly wear make up!
5 out of 5 stars
26 March, 2025
originally posted on elfcosmetics.com
Primer
I am in awe the way it feels on my skin on the first day I got my order I put it on my face and had to take a double look at the name primer because I never felt any other primers like it…. I love it!!!
5 out of 5 stars
24 March, 2025
originally posted on elfcosmetics.com
Love it!
This is my first time using elf cosmetics. Primer goes on so smooth and makes my skin look alive.
3 out of 5 stars
23 March, 2025
originally posted on elfcosmetics.com
A little too much glow
I understand the sun kissed highlighted glow is on trend. However, for my age or my comfort level this primer has just a little too much shimmer for my taste. That shouldn’t take away from the quality of the product though. That’s just my personal preference. It does feel very silky going on.
5 out of 5 stars
9 March, 2025
originally posted on elfcosmetics.com
Nice Glow!
I bought the illuminating face primer and I really like it. It gives your skin a nice glow. I have dry skin so it goes on smooth and doesn’t flake.
5 out of 5 stars
22 February, 2025
originally posted on elfcosmetics.com
Beautiful
When putting it on it can seem scary but don’t worry because once your makeup is on top it shows that natural glow
5 out of 5 stars
27 January, 2025
originally posted on elfcosmetics.com
Brightens my 57 year old skin
I have good skin and minimal wrinkles but my skin looked a little darker under the eyes. This primer is superb to bring my skin alive.
5 out of 5 stars
28 December, 2024
originally posted on elfcosmetics.com
Feels wonderful
This primer feels wonderful and holds make up very well.
3 out of 5 stars
17 December, 2024
originally posted on elfcosmetics.com
Illuminating Face Primer
This one isn't my style as it is just too sparkly for me.
1 out of 5 stars
3 December, 2024
originally posted on elfcosmetics.com
super glittery :(
i really wanted to like this but sadly it’s just pure shimmer where i thought it would be dewy etc. not worth it if you don’t like that finish
1 out of 5 stars
3 December, 2024
originally posted on elfcosmetics.com
Sparkling
I didn’t like the texture and it is sparkling which I didn’t like. I thought it would be more illuminating in which it gives good hydration but it leaves the skin with sparkles and matte finish’s.
4 out of 5 stars
1 December, 2024
originally posted on elfcosmetics.com
shiny
it definitely illuminates your face but has a very watery consistency and not what you'd expect for a primer
5 out of 5 stars
20 November, 2024
originally posted on elfcosmetics.com
Subtle shimmer
This is part of my everyday. Gives a subtle shimmer. Hard to find in store so I like to order several at a time!
5 out of 5 stars
30 October, 2024
originally posted on elfcosmetics.com
Love the Dewey Glow
I am 76 years old and most days only use this primer, no foundation. Last week I wore it to the dentist and the assistant commented how Dewey my skin looked. She I told her the only thing I had on was this primer she was Amazed, especially at the reasonable price.
1 out of 5 stars
21 October, 2024
originally posted on elfcosmetics.com
Not for darker skin tones!!
Now I don’t mean any harm by my statements. Just know if you are below tanned , don’t get this primer. I learned the hard way but it isn’t for brown skin tones. I am just a beginner in makeup so I thought primers were all clear based. Maybe it’d be a sparkly finish with the illuminating effect. Boy , I was wrong. This would otherwise be lovely if you’re a golden bronze or anything up.