Sponsored
e.l.f. Hydrating Face Primer Large - 1.01 fl oz
$11.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Creates a smooth canvas to prep skin for makeup application
- Infused with Grape, Vitamin A, C, & E to hydrate the skin and boost complexion
- Creamy texture has a natural matte finish
- 100% Vegan & Cruelty-Free
Description
The e.l.f. Hydrating Face Primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with Grape, Vitamins A, C, & E to help boost complexion, and hydrate your skin.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Phthalate-Free, Vegan, Paraben-Free, Triclosan-Free
Color Finish: Sheer
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Smoothing
Recommended Skin Type: Very Dry, Normal, Sensitive, Dry, Mature, Combination
Net weight: 1 fl oz (US)
Features: Lightweight, Long Lasting
TCIN: 52659553
UPC: 609332834149
Item Number (DPCI): 052-16-0459
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
dimethicone, dimethicone crosspolymer, synthetic fluorphlogopite, ascorbyl palmitate, tocopheryl acetate, vitis vinifera (grape) seed oil, caprylyl glycol, phenoxyethanol, triethoxycaprylylsilane, silica dimethyl silylate.
Shipping details
Estimated ship dimensions: 1.3 inches length x 1.3 inches width x 5.24 inches height
Estimated ship weight: 0.143 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer silicone free?
submitted by VickyD - 1 month ago
A: Hey, Great question! No, the e.l.f. Hydrating Face Primer is not silicone free. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: What is the primary purpose of this primer?
submitted by AI Shopping Assistant - 2 months ago
A: The primary purpose is to prime and smooth the skin, creating a flawless canvas for makeup application.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does the primer have any specific finish?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the primer has a natural matte finish with a sheer color finish.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What are the key ingredients in this primer?
submitted by AI Shopping Assistant - 2 months ago
A: The primer is infused with Grape, and Vitamins A, C, and E to boost complexion and hydrate skin.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What skin types is this primer suitable for?
submitted by AI Shopping Assistant - 2 months ago
A: This primer is recommended for very dry, sensitive, normal, dry, mature, and combination skin types.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this primer free from harmful chemicals?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, it is hydroquinone-free, nonylphenol ethoxylate-free, phthalate-free, paraben-free, and triclosan-free.
submitted byAI Shopping Assistant - 2 months agoAi generated
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Guests are saying
This primer has received mixed reviews. Guests appreciate its moisturizing properties and smooth application, making makeup look great and last longer. However, some guests have experienced issues with its texture, greasiness, and occasional breakouts. The product's scent has also been a point of contention for some users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 364 reviews
easy to apply: 4.59 out of 5
easy to remove: 4.61 out of 5
long lasting: 3.64 out of 5
quality: 3.83 out of 5
value: 3.98 out of 5
61% would recommend
49 recommendations
2 out of 5 stars
28 November, 2025Verified purchase
Not moisturizing at all; left skin feeling thick and cakey.
It's not hydrating at all. It's just a fluffy thick oily but not in an absorbing moisturizing way. The pink grip is way more hydrating.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
(no review title)
I am not a "makeup person" but I use this frequently. It spreads wonderfully and makes my face feel good. Not greasy.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 November, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Skin concern: Sensitivity, Aging, Redness, Pores
- Skin type: Combination
- Hair color: Brunette
Not for oily skin in T-zone
Not for oily prone skin even in winter. Feels greasy. It’s soft feeling but not for me.
5 out of 5 stars
10 November, 2025
originally posted on elfcosmetics.com
Amazing product!
Ok I have never used a primer. But I am older now & decided to give this hydrating primer a shot. This stuff is no joke! I am really loving it & thankfully it didn’t break me out or make my makeup look cakey. I am grateful for this product! Thank u elf!
2 out of 5 stars
16 August, 2025
originally posted on elfcosmetics.com
Formula is different
I have repurchased this primer multiple times but the last time I purchased this the formula felt different and more greasy than usual and within a week the product had separated and had a weird smell and texture
5 out of 5 stars
18 May, 2025
originally posted on elfcosmetics.com
Sinply the best primer on the market.
This primer is extremely velvety , goes on smoothly and easily Blends and enhances any Foundation. It looks just as good hours after you've applied it as when you first put it on. That leaves a beautiful matte yet Dewey finish is gorgeous.
5 out of 5 stars
18 May, 2025
originally posted on elfcosmetics.com
Tried many primers and this is by far my favorite.
Their hydrating primer goes on velvety smooth and blends beautifully with any foundation. It lasts all day long while maintaining a beautiful, yet Dewy finish.
5 out of 5 stars
1 May, 2025
originally posted on elfcosmetics.com
Best Elf Primer
Love this primer so much it makes my skin feel refreshed and smooth. I use it every time I put heavy makeup on and I love how well it protects my skin without breaking out as much as I have seen when using other primers. Definitely recommend trying!
1 out of 5 stars
13 April, 2025
originally posted on elfcosmetics.com
Not for my skin or makeup
I love elf. I buy everything elf bc of the consistent quality and their ethics. I have combination skin at 38. Oily, dry and acneic skin. This primer feels amazing and I wish it did work in my skin but it keeps my makeup completely separated over time and rubs off very easily. I use elf’s Prime and Stay finishing powder at the base for my skin only. No foundation and their blushes. Primer wise, I use the liquid pore less putty and it’s AMAZINGGGGG. Sometimes products just aren’t for your skin type but I’m glad I found products within this line that do.
5 out of 5 stars
1 April, 2025
originally posted on elfcosmetics.com
The Best Yet!
I've tried them all, and I keep coming back to this primer. I agree with another customer when she says it compares to DHC primer. It makes your skin feel amazing, leaves a soft plump focused effect and I've used it by its self for years. I hope Elf never stops making this product, and confused as to why they took it off the shelves on stores. I like to follow with the coconut setting spray as a final step for one more application of hydration. I recommend this product all the time!
5 out of 5 stars
11 March, 2025
originally posted on elfcosmetics.com
Velvety
It feels go velvety when applied on skin. It’s not sticky and makes my makeup look so good.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2025Verified purchase
Breakouts
Made my face breakout in 8 hrs. I put it on in the morning with nothing else on my face. Horrible. Returning. I've been wearing makeup for 26 years and I've never had this happen.
4 out of 5 stars
6 February, 2025
originally posted on elfcosmetics.com
Leaves smooth texture
Left my face looking less dehydrated. Works as advertised and isn’t irritating on sensitive skin.
4 out of 5 stars
25 January, 2025
originally posted on elfcosmetics.com
A favorite used alone
I have used this primer for years, and absolutely love the way it makes my skin feel so silky smooth. It really reminds me of DHC primer. I only use it alone, or with the bronzing drops when I simply want a soft effect on my face on the no makeup look days.
5 out of 5 stars
17 January, 2025
originally posted on elfcosmetics.com
Great feel!
Love the feel of this primer. Very smooth and hydrating!
5 out of 5 stars
4 January, 2025
originally posted on elfcosmetics.com
Favorite primer
I have tried out several primers and struggle with both oily and dry skin. This is the only primer that I’ve found to work!
4 out of 5 stars
7 September, 2024
originally posted on elfcosmetics.com
Love the primer, hate the pump
I bought this and loved primer itself until the pump broke. Now I'm scooping it out with a qtip so I don't waste it. Seems like a lot of plastic packaging that doesn't work well.
5 out of 5 stars
29 August, 2024
originally posted on elfcosmetics.com
So Smooth!
This primer makes my face to smooth and makes my makeup apply so much better!
4 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2024
- Skin type: Combination
Moisturizing
This toner has a greasy texture when you put it on. But, I find it moisturizing on my face and love it.
4 out of 5 stars
17 August, 2024
originally posted on elfcosmetics.com
Dry Skin
I’ve learned that this product is mostly for dry skin. It doesn’t dry out your skin and it feels very smooth on your face if you have dry skin. If you don’t have dry skin, it might have a bit weird of a texture and might not work for you!