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e.l.f. Hydrating Face Primer Large - 1.01 fl oz - 2 of 4e.l.f. Hydrating Face Primer Large - 1.01 fl oz - 3 of 4e.l.f. Hydrating Face Primer Large - 1.01 fl oz - 4 of 4
e.l.f. Hydrating Face Primer Large - 1.01 fl oz - 1 of 4

e.l.f. Hydrating Face Primer Large - 1.01 fl oz

$11.00

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Creates a smooth canvas to prep skin for makeup application
  • Infused with Grape, Vitamin A, C, & E to hydrate the skin and boost complexion
  • Creamy texture has a natural matte finish
  • 100% Vegan & Cruelty-Free

Description

The e.l.f. Hydrating Face Primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with Grape, Vitamins A, C, & E to help boost complexion, and hydrate your skin.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Phthalate-Free, Vegan, Paraben-Free, Triclosan-Free
Color Finish: Sheer
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Smoothing
Recommended Skin Type: Very Dry, Normal, Sensitive, Dry, Mature, Combination
Net weight: 1 fl oz (US)
Features: Lightweight, Long Lasting
TCIN: 52659553
UPC: 609332834149
Item Number (DPCI): 052-16-0459
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

dimethicone, dimethicone crosspolymer, synthetic fluorphlogopite, ascorbyl palmitate, tocopheryl acetate, vitis vinifera (grape) seed oil, caprylyl glycol, phenoxyethanol, triethoxycaprylylsilane, silica dimethyl silylate.

Shipping details

Estimated ship dimensions: 1.3 inches length x 1.3 inches width x 5.24 inches height
Estimated ship weight: 0.143 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: What is the primary purpose of this primer?

submitted by AI Shopping Assistant - 15 days ago
  • A: The primary purpose is to prime and smooth the skin, creating a flawless canvas for makeup application.

    submitted byAI Shopping Assistant - 15 days ago
    Ai generated

Q: Does the primer have any specific finish?

submitted by AI Shopping Assistant - 15 days ago
  • A: Yes, the primer has a natural matte finish with a sheer color finish.

    submitted byAI Shopping Assistant - 15 days ago
    Ai generated

Q: What are the key ingredients in this primer?

submitted by AI Shopping Assistant - 15 days ago
  • A: The primer is infused with Grape, and Vitamins A, C, and E to boost complexion and hydrate skin.

    submitted byAI Shopping Assistant - 15 days ago
    Ai generated

Q: What skin types is this primer suitable for?

submitted by AI Shopping Assistant - 15 days ago
  • A: This primer is recommended for very dry, sensitive, normal, dry, mature, and combination skin types.

    submitted byAI Shopping Assistant - 15 days ago
    Ai generated

Q: Is this primer free from harmful chemicals?

submitted by AI Shopping Assistant - 15 days ago
  • A: Yes, it is hydroquinone-free, nonylphenol ethoxylate-free, phthalate-free, paraben-free, and triclosan-free.

    submitted byAI Shopping Assistant - 15 days ago
    Ai generated

Frequently bought together

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Guests are saying

This primer has received mixed reviews. Guests appreciate its moisturizing properties and smooth application, making makeup look great and last longer. However, some guests have experienced issues with its texture, greasiness, and occasional breakouts. The product's scent has also been a point of contention for some users.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 357 reviews
    easy to apply: 4.6 out of 5
    easy to remove: 4.63 out of 5
    long lasting: 3.63 out of 5
    quality: 3.8 out of 5
    value: 3.95 out of 5
    61% would recommend
    47 recommendations
    2 out of 5 stars
    16 August, 2025
    originally posted on elfcosmetics.com
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    Formula is different

    I have repurchased this primer multiple times but the last time I purchased this the formula felt different and more greasy than usual and within a week the product had separated and had a weird smell and texture
    Taylorlaz28
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2025
    originally posted on elfcosmetics.com
    Image

    Sinply the best primer on the market.

    This primer is extremely velvety , goes on smoothly and easily Blends and enhances any Foundation. It looks just as good hours after you've applied it as when you first put it on. That leaves a beautiful matte yet Dewey finish is gorgeous.
    Inlovewithnite
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 May, 2025
    originally posted on elfcosmetics.com
    Image

    Tried many primers and this is by far my favorite.

    Their hydrating primer goes on velvety smooth and blends beautifully with any foundation. It lasts all day long while maintaining a beautiful, yet Dewy finish.
    Inlovewithnight
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    1 May, 2025
    originally posted on elfcosmetics.com
    Image

    Best Elf Primer

    Love this primer so much it makes my skin feel refreshed and smooth. I use it every time I put heavy makeup on and I love how well it protects my skin without breaking out as much as I have seen when using other primers. Definitely recommend trying!
    Lavender_13
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    13 April, 2025
    originally posted on elfcosmetics.com
    Image

    Not for my skin or makeup

    I love elf. I buy everything elf bc of the consistent quality and their ethics. I have combination skin at 38. Oily, dry and acneic skin. This primer feels amazing and I wish it did work in my skin but it keeps my makeup completely separated over time and rubs off very easily. I use elf’s Prime and Stay finishing powder at the base for my skin only. No foundation and their blushes. Primer wise, I use the liquid pore less putty and it’s AMAZINGGGGG. Sometimes products just aren’t for your skin type but I’m glad I found products within this line that do.
    Moniquethemom
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2025
    originally posted on elfcosmetics.com
    Image

    The Best Yet!

    I've tried them all, and I keep coming back to this primer. I agree with another customer when she says it compares to DHC primer. It makes your skin feel amazing, leaves a soft plump focused effect and I've used it by its self for years. I hope Elf never stops making this product, and confused as to why they took it off the shelves on stores. I like to follow with the coconut setting spray as a final step for one more application of hydration. I recommend this product all the time!
    Hink10
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 March, 2025
    originally posted on elfcosmetics.com
    Image

    Velvety

    It feels go velvety when applied on skin. It’s not sticky and makes my makeup look so good.
    elf fan 1298
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 February, 2025Verified purchase

    Breakouts

    Made my face breakout in 8 hrs. I put it on in the morning with nothing else on my face. Horrible. Returning. I've been wearing makeup for 26 years and I've never had this happen.
    Four Sure
    quality: 1 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    6 February, 2025
    originally posted on elfcosmetics.com
    Image

    Leaves smooth texture

    Left my face looking less dehydrated. Works as advertised and isn’t irritating on sensitive skin.
    koalaklair
    Did you find this review helpful?
    4 out of 5 stars
    25 January, 2025
    originally posted on elfcosmetics.com
    Image

    A favorite used alone

    I have used this primer for years, and absolutely love the way it makes my skin feel so silky smooth. It really reminds me of DHC primer. I only use it alone, or with the bronzing drops when I simply want a soft effect on my face on the no makeup look days.
    ccarmeans
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    17 January, 2025
    originally posted on elfcosmetics.com
    Image

    Great feel!

    Love the feel of this primer. Very smooth and hydrating!
    lilmartinigirl
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 January, 2025
    originally posted on elfcosmetics.com
    Image

    Favorite primer

    I have tried out several primers and struggle with both oily and dry skin. This is the only primer that I’ve found to work!
    AlyssaW
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    7 September, 2024
    originally posted on elfcosmetics.com
    Image

    Love the primer, hate the pump

    I bought this and loved primer itself until the pump broke. Now I'm scooping it out with a qtip so I don't waste it. Seems like a lot of plastic packaging that doesn't work well.
    CCBNYC
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 August, 2024
    originally posted on elfcosmetics.com
    Image

    So Smooth!

    This primer makes my face to smooth and makes my makeup apply so much better!
    Makeupgal1231234
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2024
    • Skin type: Combination

    Moisturizing

    This toner has a greasy texture when you put it on. But, I find it moisturizing on my face and love it.
    Kit
    value: 5 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    17 August, 2024
    originally posted on elfcosmetics.com
    Image

    Dry Skin

    I’ve learned that this product is mostly for dry skin. It doesn’t dry out your skin and it feels very smooth on your face if you have dry skin. If you don’t have dry skin, it might have a bit weird of a texture and might not work for you!
    Ava628
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    18 July, 2024Verified purchase
    • Hair color: Brunette
    • Eye color: Brown
    • Skin concern: Pores
    • Skin tone: Medium
    • Skin type: Combination

    Weird texture

    Feels greasy on my skin and doesn't compare to the power grip primer.
    alicia
    value: 3 out of 5
    easy to apply: 5 out of 5
    quality: 3 out of 5
    long lasting: 2 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    14 July, 2024Verified purchase

    Too slippery

    This primer goes on easily but retains a slippery surface for quite a while. I wait to apply concealer over it. I think that the slipperiness causes makeup to "slip." I find my concealer seems to last only an hour or so. Would not buy again.
    stpauley
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    value: 5 out of 5
    quality: 3 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    30 June, 2024
    originally posted on elfcosmetics.com
    Image

    do not use.

    do NOT use this. this primer is horrible, not only is the consistency greasy and thick, it feels horrible on the skin. makeup slips right off of it. that’s not my main complaint tho, i wore this primer for about 8 hours to a concert, woke up the next morning COVERED in white heads all over my forehead, cheeks, chin and nose. i spent about an hour popping them all. DO NOT BUY.
    jaysinthestars
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    19 June, 2024
    originally posted on elfcosmetics.com
    Image

    It’s ok I guess?

    This product is an ok primer but it has the weirdest texture ever. It’s like liquid chalk if that makes sense? It’s weird and I don’t know how to feel about it.
    reviewer4000
    Did you find this review helpful?

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