EasterGroceryClothing, Shoes & AccessoriesHomeFurnitureKitchen & DiningOutdoor Living & GardenElectronicsVideo GamesToysMovies, Music & BooksSports & OutdoorsBabyBeautyPersonal CareHealthPetsHousehold EssentialsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesLuggageTarget OpticalClearanceGift IdeasCharacter ShopGift CardsBlack-Owned or Founded Brands at TargetTarget New ArrivalsTarget Finds#TargetStyleLunar New YearCelebrate Black History MonthBlack Beyond MeasureMás QuePride 365Women-Owned Brands at TargetAsian-Owned Brands at TargetTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

e.l.f. Hydrating Face Primer Large - 1.01 fl oz

e.l.f. Hydrating Face Primer Large - 1.01 fl oz - image 1 of 4
e.l.f. Hydrating Face Primer Large - 1.01 fl oz - image 2 of 4
e.l.f. Hydrating Face Primer Large - 1.01 fl oz - image 3 of 4
e.l.f. Hydrating Face Primer Large - 1.01 fl oz - image 4 of 4
e.l.f. Hydrating Face Primer Large - 1.01 fl oz - image 1 of 4
$10 when purchased online

About this item

Highlights

  • Creates a smooth canvas to prep skin for makeup application
  • Infused with Grape, Vitamin A, C, & E to hydrate the skin and boost complexion
  • Creamy texture has a natural matte finish
  • 100% Vegan & Cruelty-Free

Description

The e.l.f. Hydrating Face Primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with Grape, Vitamins A, C, & E to help boost complexion, and hydrate your skin.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 10 Years and Up
Health Facts: Aluminum-Free, Dye-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free
Color Finish: Sheer
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Smoothing
Recommended Skin Type: Very Dry, Sensitive, Normal, Dry, Mature, Combination
Net weight: 1.01 fl oz (US)
Features: Lightweight, Long Lasting
TCIN: 52659553
UPC: 609332834149
Item Number (DPCI): 052-16-0459
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

dimethicone, dimethicone crosspolymer, synthetic fluorphlogopite, ascorbyl palmitate, tocopherylacetate, vitis vinifera (grape) seed oil, caprylic glycol, phenoxyethanol, triethoxycaprylylsilane, silica dimethyl silylate.

Shipping details

Estimated ship dimensions: 1.3 inches length x 1.3 inches width x 5.51 inches height
Estimated ship weight: 0.176 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.9 out of 5 stars with 270 reviews
59% would recommend
42 recommendations
value: 3.86 out of 5
easy to remove: 4.57 out of 5
easy to apply: 4.54 out of 5
long lasting: 3.57 out of 5
quality: 3.78 out of 5

Personal info

  • Eye color:
    Blue
  • Skin tone:
    Light
  • Skin type:
    Normal
  • Hair color:
    Blonde
  • Skin concern:
    Sensitivity,
    Uneven skin tone,
    Acne
  • not the best

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    candyreviewer - 4 days ago, Verified purchaser
    it made my skin look all cakey even though I didn't put much on and my makeup wore off after 3 hours so honestly i recommend the power grip primer instead
    easy to apply: 3 out of 5
    long lasting: 1 out of 5
    easy to remove: 2 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Great value

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Grandmas like to spoil - 1 month ago, Verified purchaser
    I love this primer makeup goes on so amazingly
    quality: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    What a great product. I love the way it feels.

    5 out of 5 stars
    Ducks - 2 months ago
    originally posted on elfcosmetics.com
    I just got it I have tried it and it is very refreshing and makes your skin feel revived. So far I like it.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Skin concern:
    Sensitivity,
    Acne
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Eye color:
    Green
  • Great!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Avery - 2 months ago
    I love mixing this with their power grip primer (half pump of each). I have combination skin and I tend to get dry patches on my cheeks, especially in the winter. This has been great to help with that! It does not break me out as I have acne prone skin.
    long lasting: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin concern:
    Dullness,
    Dark circles,
    Uneven skin tone,
    Redness,
    Sun damage
  • Skin type:
    Dry,
    Normal
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Great Primer

    5 out of 5 stars
    Thumbs up graphic, would recommend
    CM - 2 months ago
    This primer felt so lovely going on. Lots of moisturizer in it. Made makeup look great. Got compliments. I am 42 so not a “young” face”. I need all the hydration I can get.
    quality: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    (no review title)

    5 out of 5 stars
    cln614 - 2 months ago
    originally posted on elfcosmetics.com
    This makes my skin like glass. I'm 41 so primer is very important. I love this primer.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Skin concern:
    Uneven skin tone,
    Redness,
    Acne
  • Eye color:
    Blue
  • Skin type:
    Combination
  • Meh it's ok

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    borbluv - 3 months ago
    1. Is this stuff supposed to feel like liquid styrofoam? 2. This made my makeup smudge so easy.
    easy to remove: 5 out of 5
    value: 2 out of 5
    quality: 2 out of 5
    long lasting: 1 out of 5
    easy to apply: 5 out of 5
    1 guest found this review helpful. Did you?

    Horrible not worth your money

    1 out of 5 stars
    reviewer 09 - 3 months ago
    originally posted on elfcosmetics.com
    i bought this literally one weak ago and used it four times and ran out pump also stopped working i soon after got frustrated i broke the casing of the package and released its a tiny bit of product it not all product in the full packaging and its cheaply made not worth your money
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Light
  • Hair color:
    Blonde
  • Eye color:
    Blue
  • Skin concern:
    Uneven skin tone
  • Not good

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Cc123 - 3 months ago
    Did not like this. Tried this primer for the first time and put my makeup on as normal but this made my face look so oily and it made my makeup smudge. Tried it again to give it another chance but the same thing happened
    easy to apply: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    easy to remove: 4 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Skin concern:
    Pores,
    Acne,
    Cellulite,
    Uneven skin tone,
    Dark circles
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Eye color:
    Brown
  • Worth a try

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Rodney - 5 months ago, Verified purchaser
    I don’t love it nor hate it, i feel like I’ve used better primers that makes my makeup look better than this one does, but it’s not terrible!
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    value: 5 out of 5
    quality: 4 out of 5
    1 guest found this review helpful. Did you?

    Love this Product!

    5 out of 5 stars
    Mbrdr - 5 months ago
    originally posted on elfcosmetics.com
    I live in an area where my skin ALWAYS seems to be dry (could also be because I am aging, but lets not talk about that!) I LOVE this primer. I feel like it makes my makeup go on smoothly, because my face is moisturized, I feel like it doesn't make my fine lines and wrinkles (Gasp) as noticeable!
    2 guests found this review helpful. Did you?

    Underrated!!!

    5 out of 5 stars
    d4cee - 5 months ago
    originally posted on elfcosmetics.com
    This is honestly the best primer I've ever used. Nothing else makes my makeup stay on all day like this does!!! I've already recommend it to my friends and they liked it too.
    3 guests found this review helpful. Did you?

    Personal info

  • Skin concern:
    Aging
  • Hair color:
    Black
  • Eye color:
    Brown
  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Smooth appearance

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Smooth - 6 months ago
    My makeup appeared very smooth and brighter. Very nice product!
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Eye color:
    Green
  • Hair color:
    Brunette
  • Skin concern:
    Acne
  • Skin tone:
    Light
  • Causes acne

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Acne - 7 months ago
    Love the consistency but everytime I use it I break out on my cheeks
    easy to apply: 4 out of 5
    value: 2 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    3 guests found this review helpful. Did you?

    Smooth and Hydrating

    5 out of 5 stars
    Thumbs up graphic, would recommend
    CierraDawn - 7 months ago, Verified purchaser
    I really love this primer is so smooth and light weight, I do wish there was more in the bottle or a bigger bottle of it but other than that I love it and use it every day. Definetly Recommend.
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Makeup doesn’t last

    2 out of 5 stars
    madsmhm - 8 months ago
    originally posted on elfcosmetics.com
    I bought this a few weeks ago and have been using it every day and cannot get it to work. I try waiting 10 mins after application, 1 min after application, and it never dries down. I apply my makeup and it just wipes off. Will not continue to use. I thought it would be good for my super dry skin but the power group primer is 100x better and I recommend that!
    3 guests found this review helpful. Did you?

    Personal info

  • Skin concern:
    Pores,
    Sun damage,
    Aging
  • Hair color:
    Brunette
  • Eye color:
    Hazel
  • Skin tone:
    Medium
  • Skin type:
    Normal
  • Love this primer

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lea Brown - 8 months ago
    Glides on and feels like satin. Makes makeup glide on too. I can actually use less foundation. Also tames my thick unruly eyebrows.
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    (no review title)

    2 out of 5 stars
    cass6 - 9 months ago
    originally posted on elfcosmetics.com
    I bought this product to make makeup apply easier and stay on longer. I liked it at first because it made my face feel soft but i eventually noticed that it made my face bumpy. It gave me more acne and bumps on my face where I didn’t haven’t then before.I do not recommend this product.
    Did you find this review helpful?

    It’s soo good

    4 out of 5 stars
    Jkya - 9 months ago
    originally posted on elfcosmetics.com
    This primer is literally so good it leaves my skin with a nice smooth and soft finish and it just makes my skin feel very refreshed
    1 guest found this review helpful. Did you?

    ☆☆☆

    3 out of 5 stars
    sabrinacarolyns5 - 9 months ago
    originally posted on elfcosmetics.com
    it didn't get properly absorbed by my skin and would cause my makeup to appear cakey. it also irritated my skin after consistent use.
    3 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based Ads