$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Creates a smooth canvas to prep skin for makeup application
- Infused with Grape, Vitamin A, C, & E to hydrate the skin and boost complexion
- Creamy texture has a natural matte finish
- 100% Vegan & Cruelty-Free
Description
The e.l.f. Hydrating Face Primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with Grape, Vitamins A, C, & E to help boost complexion, and hydrate your skin.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Phthalate-Free, Vegan, Paraben-Free, Triclosan-Free
Color Finish: Sheer
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Smoothing
Recommended Skin Type: Very Dry, Sensitive, Normal, Dry, Mature, Combination
Net weight: 1 fl oz (US)
Features: Lightweight, Long Lasting
TCIN: 52659553
UPC: 609332834149
Item Number (DPCI): 052-16-0459
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
dimethicone, tridecyl trimellitate, dimethicone crosspolymer, vitis vinifera (grape) seed oil, phenoxyethanol, caprylyl glycol, retinyl palmitate (va), tocopheryl acetate (ve), ascorbyl palmitate (vc), silica dimethyl silylate
Allergens & Warnings:
FOR EXTERNAL USE ONLY. DISCONTINUE USE IF SIGNS OF IRRITATION APPEAR. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 1.3 inches length x 1.3 inches width x 5.24 inches height
Estimated ship weight: 0.143 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This primer has garnered mixed feedback from guests, with many praising its hydrating properties and smooth application. It is particularly favored by those with dry skin, as it helps to keep makeup looking fresh throughout the day. However, some guests have experienced issues with the texture, greasiness, and packaging, particularly the pump malfunctioning. Overall, it offers a good balance of moisture and makeup longevity for those who find the right application method.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 336 reviews
easy to apply: 4.6 out of 5
easy to remove: 4.63 out of 5
long lasting: 3.63 out of 5
quality: 3.8 out of 5
value: 3.95 out of 5
56% would recommend
51 recommendations
Breakouts
1 out of 5 stars
Thumbs down graphic, would not recommend
Four Sure - 1 month ago, Verified purchaser
Made my face breakout in 8 hrs. I put it on in the morning with nothing else on my face. Horrible. Returning. I've been wearing makeup for 26 years and I've never had this happen.
Leaves smooth texture
4 out of 5 stars
koalaklair - 1 month ago
originally posted on elfcosmetics.com
Left my face looking less dehydrated. Works as advertised and isn’t irritating on sensitive skin.
A favorite used alone
4 out of 5 stars
ccarmeans - 2 months ago
originally posted on elfcosmetics.com
I have used this primer for years, and absolutely love the way it makes my skin feel so silky smooth. It really reminds me of DHC primer. I only use it alone, or with the bronzing drops when I simply want a soft effect on my face on the no makeup look days.
Great feel!
5 out of 5 stars
lilmartinigirl - 2 months ago
originally posted on elfcosmetics.com
Love the feel of this primer. Very smooth and hydrating!
Favorite primer
5 out of 5 stars
AlyssaW - 2 months ago
originally posted on elfcosmetics.com
I have tried out several primers and struggle with both oily and dry skin. This is the only primer that I’ve found to work!
Love the primer, hate the pump
4 out of 5 stars
CCBNYC - 6 months ago
originally posted on elfcosmetics.com
I bought this and loved primer itself until the pump broke. Now I'm scooping it out with a qtip so I don't waste it. Seems like a lot of plastic packaging that doesn't work well.
So Smooth!
5 out of 5 stars
makeup lover343 - 7 months ago
originally posted on elfcosmetics.com
This primer makes my face to smooth and makes my makeup apply so much better!
Moisturizing
4 out of 5 stars
Thumbs up graphic, would recommend
Kit - 7 months ago
- Skin type: Combination
This toner has a greasy texture when you put it on. But, I find it moisturizing on my face and love it.
Dry Skin
4 out of 5 stars
Ava628 - 7 months ago
originally posted on elfcosmetics.com
I’ve learned that this product is mostly for dry skin. It doesn’t dry out your skin and it feels very smooth on your face if you have dry skin. If you don’t have dry skin, it might have a bit weird of a texture and might not work for you!
Weird texture
3 out of 5 stars
Thumbs down graphic, would not recommend
alicia - 8 months ago, Verified purchaser
- Hair color: Brunette
- Eye color: Brown
- Skin concern: Pores
- Skin tone: Medium
- Skin type: Combination
Feels greasy on my skin and doesn't compare to the power grip primer.
Too slippery
3 out of 5 stars
Thumbs down graphic, would not recommend
stpauley - 8 months ago, Verified purchaser
This primer goes on easily but retains a slippery surface for quite a while. I wait to apply concealer over it. I think that the slipperiness causes makeup to "slip." I find my concealer seems to last only an hour or so. Would not buy again.
do not use.
1 out of 5 stars
jaysinthestars - 9 months ago
originally posted on elfcosmetics.com
do NOT use this. this primer is horrible, not only is the consistency greasy and thick, it feels horrible on the skin. makeup slips right off of it. that’s not my main complaint tho, i wore this primer for about 8 hours to a concert, woke up the next morning COVERED in white heads all over my forehead, cheeks, chin and nose. i spent about an hour popping them all. DO NOT BUY.
It’s ok I guess?
3 out of 5 stars
reviewer4000 - 9 months ago
originally posted on elfcosmetics.com
This product is an ok primer but it has the weirdest texture ever. It’s like liquid chalk if that makes sense? It’s weird and I don’t know how to feel about it.
So moisturizing!
5 out of 5 stars
Thumbs up graphic, would recommend
EJV22 - 10 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
Keeps my face so moisturized throughout my day! Been using this primer for years 😊
Love but pump didn’t work
5 out of 5 stars
xtina90304 - 10 months ago
originally posted on elfcosmetics.com
I LOVE this primer. It blurs out my pores the second I prime my face. My only issue is that I thought the pump didn’t work but turns out, the attachment inside was not there🤔 so I basically have to scoop it out with a brush. Item was completely sealed when I purchased it. Would I buy it again? Yes! With or without a working pump lol
Loved it but missing part inside
5 out of 5 stars
Thumbs up graphic, would recommend
xtina90304 - 11 months ago
I bought this product and love it but the inside pump part was missing lol. I’d still purchase again
Approved
4 out of 5 stars
Thumbs up graphic, would recommend
edmlover1203 - 1 year ago, Verified purchaser
- Skin tone: Light
- Eye color: Blue
- Hair color: Brunette
- Skin concern: Dark circles, Blackheads, Dullness, Pores
- Skin type: Combination
I like it. It works well and it’s reasonably priced. The only downside is the cap doesn’t stay on super well.
I like it…I think???
3 out of 5 stars
- 1 year ago
originally posted on elfcosmetics.com
It definitely gets the job done and it doesn’t irritate my skin. However, I’m not sure if i like the texture. Maybe I’m being nit picky, but if you don’t like somewhat greasy textured primers, you won’t like it. I don’t hate it, but I don’t think will purchase it again.
Great Product
5 out of 5 stars
Janelle912 - 1 year ago
originally posted on elfcosmetics.com
I bought this on the website. I love it, it’s perfect. Very smooth and helps keep my makeup on for the entire day.
1 pump is all you need
4 out of 5 stars
Terri1975 - 1 year ago
originally posted on elfcosmetics.com
For me this product had a learning curve. I was using two pumps at first and my makeup was pilling and didn't look nice. With one pump it works well.