$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel primer formula grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan, Noncomedogenic
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1,2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer suitable for sensitive skin?
submitted by tinemorgan - 1 month ago
A: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.
submitted bythe elfcareteam - 1 month agoA: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.
submitted bythe elfcareteam - 1 month agoA: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: What is the difference between this primer, and the blue power grip primer? What is niacinamide?
submitted by Avery - 3 months ago
A: Niacinamide is used to help even out skin tone and brighten the look of dullness. The main difference between this and the original Power Grip Primer is that this contains niacinamide.
submitted bythe elfcareteam - 3 months ago
Q: Should I apply tinted sunscreen before or after the primer?
submitted by Deb - 3 months ago
A: Primer should be applied first.
submitted bythe elfcareteam - 3 months ago
Q: Does this product have any AHA or BHA in it?
submitted by RANDOM PERSON - 4 months ago
A: Hey, Great question! The e.l.f. Power Grip Primer does not contain any AHA or BHA in its formula. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Do you need to use further setting powder to set your makeup after this primer?
submitted by Smi607 - 5 months ago
A: Hey, Great question! Yes, we recommend to either use a setting powder or setting spray as the last step of your makeup routine. This will ensure your make up is locked in for the day. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Does this only work with liquid foundations? I typically use a pressed powder foundation, so not sure if it would look weird.
submitted by pt - 7 months ago
A: You may use with both liquid and powder foundations.
submitted byThe Elf Team - 7 months agoBrand expert
Q: Is this primer water based
submitted by assumpta - 7 months ago
A: This is a water based primer.
submitted bythe e.l.f. team - 7 months agoBrand expert
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4.7 out of 5 stars with 5374 ratings
Summary of reviews
This primer is highly praised for its ability to keep makeup in place all day, even in challenging conditions. Guests appreciate its sticky texture that ensures long-lasting wear, while also providing hydration and a smooth finish. Many have noted its affordability and effectiveness, making it a staple in their makeup routine. The inclusion of niacinamide is a bonus for skincare benefits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5098 reviews
easy to apply: 4.37 out of 5
easy to remove: 4.39 out of 5
long lasting: 4.29 out of 5
quality: 4.11 out of 5
value: 4.3 out of 5
72% would recommend
116 recommendations
Great primer
5 out of 5 stars
Thumbs up graphic, would recommend
GradStudentGal - 8 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Sensitivity
- Hair color: Auburn
- Eye color: Green
Love this primer! It is great for making your look last all day. The niacinamide is a nice touch
😍😍😍😍
5 out of 5 stars
Safari124 - 18 days ago
originally posted on elfcosmetics.com
Love this even more than the blue one. So hydrating!!!!
I like it
4 out of 5 stars
daria24 - 19 days ago
originally posted on elfcosmetics.com
Not sticky. I like the finish. Good for halo glow. I don’t know if it prolonged my foundation
Okkk
5 out of 5 stars
Dalel - 20 days ago
originally posted on elfcosmetics.com
Soy piel grasa y el maquillaje queda intanto sin necesariamente de fijador
Super produit
5 out of 5 stars
Manké - 20 days ago
originally posted on elfcosmetics.com
Meilleur Primer, je trouve qu’il agrippe bien le maquillage et donne un fini bien uniforme ! Testez le 😊
amazing
5 out of 5 stars
hannahja - 21 days ago
originally posted on elfcosmetics.com
so sticking qnd holds your makeup on all day, reccomend
Glowy with Grip
5 out of 5 stars
tslusher24 - 21 days ago
originally posted on elfcosmetics.com
The texture of this primer is semi thick with the perfect amount of stick. It rubs in so easily and creates a hydrated, glowy base for makeup application. My skin is living for it.
Great product
5 out of 5 stars
cd14 - 22 days ago
originally posted on elfcosmetics.com
Holds my makeup well. My fav is jellypop though. That one is the best.
Perfect
5 out of 5 stars
Ta303 - 22 days ago
originally posted on elfcosmetics.com
Love this product, makes make last as so sticky, also my skin loves niacinamide so it’s a must
Great Primer
5 out of 5 stars
Dstarr - 23 days ago
originally posted on elfcosmetics.com
This primer is wonderful! Has great grip that keeps my foundation in place all day. Works well on my mature dry skin.
Stick to me
5 out of 5 stars
shezzastick - 24 days ago
originally posted on elfcosmetics.com
This is a great primer, I got the freebie mini one and I think I will be buying the bigger product- it’s great. And keeps makeup on and it’s definitely a go to in my makeup bag
Labs
5 out of 5 stars
kabsb - 24 days ago
originally posted on elfcosmetics.com
Love so much so useful so nice and so long lasting
My go to primer
5 out of 5 stars
jen1006 - 25 days ago
originally posted on elfcosmetics.com
I love this primer! It’s just enough grip and my makeup stays flawless all day!
I’m in love
5 out of 5 stars
annareviewsproducts - 25 days ago
originally posted on elfcosmetics.com
I love the consistency it’s amazing and I’m in love I would surely recommend it to others
Favorites!
4 out of 5 stars
Elise88 - 25 days ago
originally posted on elfcosmetics.com
An absolute must have for people with sensitive or redness prone skin!
Primer
5 out of 5 stars
Sara36700 - 25 days ago
originally posted on elfcosmetics.com
I love this primer it keeps my makeup on all day, and it's good for my skin.
solid product
5 out of 5 stars
like and subsccirbe - 25 days ago
originally posted on elfcosmetics.com
i acc have this solid 10/10 makeup stays on good lelz points plz
Meilleur dupe
5 out of 5 stars
Soum_aya - 26 days ago
originally posted on elfcosmetics.com
Il est incroyable les filles je vous le conseil vraiment un des meilleurs dupes de ma vie
Primer
5 out of 5 stars
Sara3670 - 26 days ago
originally posted on elfcosmetics.com
My skin loves this primer, it's super dewy, and good for my skin.
Caused breakouts
2 out of 5 stars
rblllllz - 26 days ago
originally posted on elfcosmetics.com
I love the staying power of this primer, but I always break out with it. If you are sensitive to niacinimide, this one may not be for you