Father's Day GiftsGroceryClothing, Shoes & AccessoriesHomeOutdoor Living & GardenFurnitureKitchen & DiningElectronicsVideo GamesToysSports & OutdoorsMovies, Music & BooksBabyHousehold EssentialsBeautyUlta Beauty at TargetPersonal CareHealthPetsSchool & Office SuppliesCollegeArts, Crafts & SewingParty SuppliesLuggageGift IdeasGift CardsCharacter ShopBlack-Owned or Founded Brands at TargetTarget OpticalClearanceTarget New Arrivals Target Finds #TargetStyleBlack Beyond MeasureMás QueLGBTQIA+ ShopWomen-Owned Brands at TargetAsian-Owned Brands at Target Top DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz

e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - image 1 of 4
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - image 2 of 4
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - image 3 of 4
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - image 4 of 4
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - image 1 of 4
$10.00 when purchased online

About this item

Highlights

  • Gel primer formula grips makeup for long-lasting wear
  • Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
  • Gives skin a dewy, glowing finish
  • Translucent-finish primer works on all skin tones
  • 100% vegan, cruelty-free, and Leaping Bunny Certified

Description

The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones

Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness

Great for: Oily, Normal, Dry, and Combination Skin Types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Noncomedogenic, Vegan
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1,2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140)

Allergens & Warnings:

EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.

Shipping details

Estimated ship dimensions: 0.965 inches length x 1.575 inches width x 5.787 inches height
Estimated ship weight: 0.11 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.6 out of 5 stars with 3777 reviews
66% would recommend
92 recommendations
value: 4.12 out of 5
easy to apply: 4.33 out of 5
quality: 3.95 out of 5
long lasting: 4.19 out of 5
easy to remove: 4.29 out of 5

Personal info

  • Skin tone:
    Light
  • Skin type:
    Dry
  • Skin concern:
    Aging,
    Redness,
    Dark circles,
    Dullness,
    Sensitivity
  • Hair color:
    Blonde
  • Eye color:
    Blue
  • Must have for dryer aging skin

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kj - 11 days ago, Verified purchaser
    So affordable and the grip is amazing! I have dry skin and this is a gamechanger. Love it underneath my tinted sunscreen. I'm in my 40's. Doesn't sink into wrinkles. Love it
    1 guest found this review helpful. Did you?

    Worlds best

    5 out of 5 stars
    kitycatkat - 12 days ago
    originally posted on elfcosmetics.com
    Honestly this is the best primer I’ve ever used. Makeup stays all day
    Did you find this review helpful?

    Separated my makeup

    3 out of 5 stars
    Kotiii - 12 days ago
    originally posted on elfcosmetics.com
    At first I loved how grippy it was but throughout the day, my makeup started separating. I love elf so much but this isn't my favorite product.
    Did you find this review helpful?

    Perfect!

    4 out of 5 stars
    leaj25 - 13 days ago
    originally posted on elfcosmetics.com
    It’s the right amount of sticky to help my makeup lady without feeling cakey on the skin!
    Did you find this review helpful?

    My go to!

    5 out of 5 stars
    Stace05 - 13 days ago
    originally posted on elfcosmetics.com
    This is go to primer. Its sticky but my god its name it correct. Paired with the power grip setting spray....my make up did not budge at all.
    Did you find this review helpful?

    LOVEE

    5 out of 5 stars
    Ely 123 - 13 days ago
    originally posted on elfcosmetics.com
    Love this primer so much. The grip makes my makeup last all day and it doesn't break me out.
    Did you find this review helpful?

    very good

    5 out of 5 stars
    l1lly - 14 days ago
    originally posted on elfcosmetics.com
    love this primer! love the blue one too but this one is my favourite out of the two
    Did you find this review helpful?

    it’s good!

    5 out of 5 stars
    sunfl0werxhellfire - 14 days ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This is a really nice primer! packaging is small which I like! Not a bad scent to it and it works really well! texture is a little sticky but not terrible!
    Did you find this review helpful?

    Repurchase!

    5 out of 5 stars
    K4xx - 15 days ago
    originally posted on elfcosmetics.com
    Love love this primer! I’ve already repurchased twice
    Did you find this review helpful?

    Amazing!

    5 out of 5 stars
    F098765 - 15 days ago
    originally posted on elfcosmetics.com
    This primer is absolutely amazing! It gives the perfect base for makeup and it lasts ALL day!!?
    Did you find this review helpful?

    Best primer

    5 out of 5 stars
    cheesytv - 15 days ago
    originally posted on elfcosmetics.com
    Best premier on the market so sticky and makes me feel like my skin is shiner than a freshly sharpened knife
    Did you find this review helpful?

    Best Primer!

    5 out of 5 stars
    Roxy5 - 16 days ago
    originally posted on elfcosmetics.com
    Both my daughter and I use this primer and love it!
    Did you find this review helpful?

    Best for problematic skin!

    5 out of 5 stars
    mari29 - 17 days ago
    originally posted on elfcosmetics.com
    This primer is definitely best for my oily and prone skin. It has best ingredients and is safe.
    Did you find this review helpful?

    AMAZING!!

    5 out of 5 stars
    nana j - 17 days ago
    originally posted on elfcosmetics.com
    this product is soooo good i recommend buying if you have combination skin works like a charm for me!
    Did you find this review helpful?

    amazing

    5 out of 5 stars
    taibfsfjk - 17 days ago
    originally posted on elfcosmetics.com
    best primer ever. a staple in my routine for years
    Did you find this review helpful?

    MY FAVE

    5 out of 5 stars
    EllieGG - 17 days ago
    originally posted on elfcosmetics.com
    This is the best primer I have ever used, and I’m picky with my makeup. My makeup stays all day and I don’t break out!!!
    Did you find this review helpful?

    I'm hooked

    5 out of 5 stars
    Lee71 - 17 days ago
    originally posted on elfcosmetics.com
    I have repurchased power grip many times. I like to use it over putty primers . Since I have started this method I love it even more. I would recommend it to anyone. Nice tacky feel as well.
    Did you find this review helpful?

    🩷

    5 out of 5 stars
    Alexandra W - 17 days ago
    originally posted on elfcosmetics.com
    The elf primers are amazing for the price but over time I have really noticed the skin care benefits of the niacinamide in this primer. Worth its weight in gold
    Did you find this review helpful?

    (no review title)

    5 out of 5 stars
    Shelly28 - 17 days ago
    originally posted on elfcosmetics.com
    Prefer this one to the original as it sits nicer on my face
    Did you find this review helpful?

    Just amazing

    5 out of 5 stars
    jannatfr - 18 days ago
    originally posted on elfcosmetics.com
    I tried both but I prefer this one because it hydrates my face and prevents break outs
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy