e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz

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e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - image 1 of 4
$10When purchased online

About this item

At a glance

Clean
Clean
Cruelty Free
Cruelty Free
Vegan
Vegan
Non-Comedogenic
Non-Comedogenic
Normal Skin
Normal Skin

Highlights

  • Gel primer formula grips makeup for long-lasting wear
  • Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
  • Gives skin a dewy, glowing finish
  • Translucent-finish primer works on all skin tones
  • 100% vegan, cruelty-free, and Leaping Bunny Certified

Specifications

Suggested Age: 10 Years and Up
Health Facts: Noncomedogenic, Vegan
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported

Description

The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones

Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness

Great for: Oily, Normal, Dry, and Combination Skin Types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals. • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Vegan
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
Non-Comedogenic
Non-Comedogenic.
Normal Skin
Recommended for Normal Skin.
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If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1,2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140)

Allergens & Warnings:

EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.

Shipping details

Estimated ship dimensions: 5.39 inches length x 1.45 inches width x 1.14 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.7 out of 5 stars with 32 reviews
83% would recommend
6 recommendations
easy to remove: 5 out of 5
quality: 4.83 out of 5
value: 4.67 out of 5
easy to apply: 4.57 out of 5
long lasting: 4.43 out of 5

Personal info

  • Hair color:
    Brunette
  • Skin concern:
    Sensitivity,
    Dullness
  • Skin tone:
    Light
  • Skin type:
    Dry
  • Eye color:
    Green
  • Wanted to love it

    2 out of 5 stars
    Would not recommend
    Bummed Out - 6 days ago, Verified purchaser
    I really wanted to like this primer, but as nice as is felt on my skin it sat underneath my makeup in the worst way. Made my base product application horribly patchy, emphasized my pores, & made it impossible to layer foundation without pulling it up. I tried using different amounts, different skincare products, and just about everything I could. Just doesn’t get along with my (dry, sensitive) skin, I guess!
    easy to apply: 4 out of 5
    quality: 4 out of 5
    long lasting: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Black
  • Skin type:
    Oily,
    Normal
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Skin concern:
    Aging,
    Sun damage,
    Pores,
    Blackheads
  • LOVE this primer!

    5 out of 5 stars
    Would recommend
    Jessica - 12 days ago
    This primer is amazing! I tried this primer with one of my foundation that doesn’t last to long and the primer helped it last all day. I was in shock! And for $10 you can’t beat the price, give it a try!
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    4 guests found this review helpful. Did you?

    BEST PRIMER!

    5 out of 5 stars
    Would recommend
    Best - 14 days ago
    LOVE LOVE LOVE. Don’t hesitate. GET IT!
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    2 guests found this review helpful. Did you?

    Fav new primer

    5 out of 5 stars
    Sgarcia - 15 days ago
    originally posted on elfcosmetics.com
    This primer works very well with my oily skin ! 100% recommend.
    Did you find this review helpful?

    great quality

    4 out of 5 stars
    lauen - 16 days ago
    originally posted on elfcosmetics.com
    i bought this a month ago it ran out quickly but it was good quality
    Did you find this review helpful?

    Nice and sticky!

    5 out of 5 stars
    Eeyoreissues215 - 17 days ago
    originally posted on elfcosmetics.com
    Has a stick to it and makes my skin kind of luminous. This primer keeps my makeup on longer than other sticky primers.
    Did you find this review helpful?

    Primer

    5 out of 5 stars
    Skie23 - 18 days ago
    originally posted on elfcosmetics.com
    This primer meets all the hype. It locks your makeup in place and you can still see the hydration peaking through even after powder. Would recommend.
    2 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Brown
  • Skin type:
    Oily
  • Skin tone:
    Light
  • Skin concern:
    Redness,
    Pores
  • Hair color:
    Brunette
  • LOVE

    5 out of 5 stars
    Would recommend
    Bagel Lover - 18 days ago
    Makes my makeup last all day. Great for oily skin!
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 4 out of 5
    4 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Skin concern:
    Sensitivity,
    Uneven skin tone,
    Pores
  • Eye color:
    Brown
  • Not As Good As The Original

    3 out of 5 stars
    Jac - 19 days ago
    I love the ELF power grip primer (the teal one), but I wanted to try this new one to compare. I tested it, one on one half of my face and the other primer on the other half. They both felt the same going on, but the original was more hydrating off the bat. I wore my normal everyday makeup. At the end of the day, the side with the original power grip held up better, unfortunately. This new one with niacinamide seemed more dry, emphasized dryness, and my makeup broke apart in places. I have normal skin, but I do have texture. I feel like the original power grip is more hydrating, smoothing, and wears better. I’m glad I tried it, I was curious about the difference.
    easy to apply: 4 out of 5
    long lasting: 3 out of 5
    9 guests found this review helpful. Did you?

    Awesome!

    4 out of 5 stars
    Bdavies - 19 days ago
    originally posted on elfcosmetics.com
    I really enjoy this primer. I like the fact that it goes on somewhat sticky so that way the makeup settles onto my face in some cases it can be a little too much but if you use a good moisturizer and you keep your skin support, it is definitely going to be your best friend.
    1 guest found this review helpful. Did you?

    evens out skin tone

    5 out of 5 stars
    tayyiba - 19 days ago
    originally posted on elfcosmetics.com
    so good, don’t use too much if sensitive or dry skin though, may damage skin barrier
    Did you find this review helpful?

    primer

    5 out of 5 stars
    mandi88 - 20 days ago
    originally posted on elfcosmetics.com
    Very hydrating on the skin. Wore all day with no issues. Love using Niacinamide on my skin so was very excited for this product and it did not disappoint.
    Did you find this review helpful?

    Great primer for oily skin

    5 out of 5 stars
    Rissa98 - 20 days ago
    originally posted on elfcosmetics.com
    I love this primer it definitely held my makeup thru out the day I highly recommend 😍 would also recommend waiting a couple secs for it to dry, goes well with the elf halo liquid filter! Makes my skin look flawless
    Did you find this review helpful?

    Believer

    5 out of 5 stars
    Loe Liz - 20 days ago
    originally posted on elfcosmetics.com
    I just got this and when I tried it… it actually makes my skin feel that kinda tacky grip I want my primer to have for a full face look so happy cause I was skeptical lll
    1 guest found this review helpful. Did you?

    Personal info

  • Hair color:
    Auburn
  • Skin tone:
    Medium
  • Skin type:
    Combination
  • Eye color:
    Brown
  • Skin concern:
    Acne,
    Uneven skin tone,
    Sensitivity
  • Perfect

    5 out of 5 stars
    Would recommend
    Kaya - 20 days ago
    It was so nice had my make up looking good for my anniversary dinner .
    easy to remove: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    1 guest found this review helpful. Did you?

    gripped

    5 out of 5 stars
    mary phat - 20 days ago
    originally posted on elfcosmetics.com
    it brightens your skin as well as gripping your makeup, goes on nicely with other skin care products
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Medium
  • Eye color:
    Hazel
  • Hair color:
    Brunette
  • Skin type:
    Combination
  • Skin concern:
    Dullness,
    Redness,
    Sensitivity,
    Puffiness,
    Acne,
    Dark circles,
    Blackheads,
    Uneven skin tone,
    Pores,
    Cellulite
  • Best primer to start 2023

    5 out of 5 stars
    Would recommend
    Chickenpiickle - 23 days ago
    Very healthy and light on the skin lightweight formula and last all day long.
    long lasting: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    2 guests found this review helpful. Did you?

    made my makeup last all day

    5 out of 5 stars
    annagrace - 1 month ago
    originally posted on elfcosmetics.com
    i loved it it made my makeup last all day it is fantastic
    1 guest found this review helpful. Did you?

    Love this

    5 out of 5 stars
    Moonage Daydream - 1 month ago
    originally posted on elfcosmetics.com
    I want to start by saying I never used the regular power grip primer. But I saw this one was new and it contains niacinamide and wanted to try it. I’ve used it a few times now and it’s so comfortable. My foundation stays on all day and my pores are invisible. I was not expecting to love it
    3 guests found this review helpful. Did you?

    I love elf primers !!!

    5 out of 5 stars
    butterflydream - 1 month ago
    originally posted on elfcosmetics.com
    I have used this primer and several other elf primers for awhile now. They are my favorite thing. Once they go on the rest of your makeup applies so evenly and stays put all day. I’m not saying to go to the gym in makeup but this primer even holds through a couple hours of sweating at the gym
    3 guests found this review helpful. Did you?

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