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e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - 2 of 4e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - 3 of 4e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - 4 of 4
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - 1 of 4

e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz

$11.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Gel primer formula grips makeup for long-lasting wear
  • Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
  • Gives skin a dewy, glowing finish
  • Translucent-finish primer works on all skin tones
  • 100% vegan, cruelty-free, and Leaping Bunny Certified

Description

The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones

Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness

Great for: Oily, Normal, Dry, and Combination Skin Types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Noncomedogenic, Vegan
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1.2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140).

Shipping details

Estimated ship dimensions: 1.14 inches length x 1.52 inches width x 5.72 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this safe to use on eyelids for eye makeup?

submitted by Polly - 11 months ago

  • A: Probably not in May get in your eyes

    submitted byFroggie bestie - 8 months ago

  • A: Why would put it on your eyelids?

    submitted byDjones - 21 days ago

  • A: Hey Polly, Great question! We recommend to prep with the e.l.f. Lock It Down Eyeshadow Primer on the eye lid area. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 11 months ago
    Brand expert

Q: Is this primer suitable for sensitive skin?

submitted by tinemorgan - 1 year ago

  • A: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.

    submitted bythe elfcareteam - 1 year ago

  • A: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.

    submitted bythe elfcareteam - 1 year ago

  • A: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is this primer fragrance free?

submitted by Heather - 2 months ago

  • A: Hey Heather, Great question! Yes, the e.l.f. Power Grip Primer is fragrance free. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 2 months ago
    Brand expert

Q: Does this product contain any harmful ingredients?

submitted by AI Shopping Assistant - 4 months ago

  • A: No, it is free from phthalates, parabens, and other harmful chemicals.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What skin types is this primer suitable for?

submitted by AI Shopping Assistant - 4 months ago

  • A: This primer is suitable for oily, normal, dry, and combination skin types.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is this primer suitable for all skin tones?

submitted by AI Shopping Assistant - 4 months ago

  • A: Yes, the translucent-finish primer works well on all skin tones.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What finish does this primer provide to the skin?

submitted by AI Shopping Assistant - 4 months ago

  • A: It gives the skin a dewy, glowing finish with a translucent appearance.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the main purpose of this primer?

submitted by AI Shopping Assistant - 4 months ago

  • A: The primer is designed to grip makeup for long-lasting wear while smoothing and brightening the skin.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: hello, is this a silicone based primer? I really need to know so I can match it with my concealer.

submitted by makeuplover - 8 months ago

  • A: Great question! No, the e.l.f. Power Grip Primer + 4% Niacinamide is not a silicone-based primer, it is a water-based primer. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 8 months ago
    Brand expert

Q: Should I use primer first before putting on makeup???????

submitted by Froggie bestie - 8 months ago

  • A: Hey, Great question! Applying a primer before your makeup not only enhances the overall look but also helps it last longer. Don't skip this essential step! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 8 months ago
    Brand expert
See all questions (20)

Additional product information and recommendations

Guests are saying

This primer is highly praised for its ability to provide lasting hydration and a natural glow, making it a favorite among guests with various skin types. Its quick-drying formula allows for easy makeup application, while the sticky texture ensures makeup stays in place for hours. The added benefit of niacinamide helps improve skin texture over time, making it a versatile choice for those seeking both skincare and makeup benefits. However, some guests noted concerns about its stickiness and potential for breakouts.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 5561 reviews
    easy to apply: 4.41 out of 5
    easy to remove: 4.43 out of 5
    long lasting: 4.28 out of 5
    quality: 4.13 out of 5
    value: 4.27 out of 5
    72% would recommend
    132 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 February, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Skin concern: Redness
    • Hair color: Auburn
    • Eye color: Blue

    (no review title)

    Absolutely love this primer. The grip is fantastic. Holds my makeup perfectly
    Rebecca
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    1 February, 2026
    originally posted on elfcosmetics.com
    Image

    Oil sponge

    Doesn’t stick well but it fr does make my skin matte!!
    CharmingSnake
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on elfcosmetics.com
    Image

    All day stay

    Works great for my oily skin and I work In a kitchen, makeup holds all day with this primer
    Cheflaura
    Did you find this review helpful?
    5 out of 5 stars
    30 January, 2026
    originally posted on elfcosmetics.com
    Image

    Perfect Primer

    This is my favorite primer of all time, it helps me with the texture and dont give me acne
    xAnaelix
    Did you find this review helpful?
    3 out of 5 stars
    29 January, 2026
    originally posted on elfcosmetics.com
    Image

    classic

    The power grip primers are a classic, and while I've used both, I honestly don't find any difference between them. Still good though
    jennieee66
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on elfcosmetics.com
    Image

    Love!

    So good! Makeup lasts a long time, even in hot weather when sweating
    catladypaige
    Did you find this review helpful?
    5 out of 5 stars
    25 January, 2026
    originally posted on elfcosmetics.com
    Image

    Loveee

    Use this primer all the time and my makeup just sticks for so long. Applies nicely on top and love the fact it has skincare in!
    m king
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on elfcosmetics.com
    Image

    Grips like no other

    I have never been able to find another that can grip like these do.
    BittyBoo1217
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on elfcosmetics.com
    Image

    Super care!!

    Absolutely love how its skincare and primer!! So worth it🫶
    Abbbbbbbbbbbbbbbbbbbbbi
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026Verified purchase

    (no review title)

    This has been a game changer in my make up application. I’ve had a lot of comments about my make up after I started using this primer. It is very sticky and thick but will grab your make up really well!
    A Ogle
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026Verified purchase
    • Skin type: Combination
    • Skin tone: Light
    • Skin concern: Redness, Sun damage, Uneven skin tone, Dark circles, Sensitivity
    • Hair color: Brunette
    • Eye color: Brown

    (no review title)

    Love it!
    Kelly
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 January, 2026
    originally posted on elfcosmetics.com
    Image

    Love!

    I have bought this primer at least twice, and really enjoy it! It makes me feel more secure in how my makeup will stay through the day. I even wore it on my wedding day!
    RebekahC
    Did you find this review helpful?
    5 out of 5 stars
    4 January, 2026Verified purchase

    (no review title)

    Keyword: Grip!
    Review
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026
    originally posted on elfcosmetics.com
    Image

    Skin care

    Skin care plus primer? What’s not to love?? I prefer this over the blue one bc it has skin care
    skin care happy
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    27 December, 2025
    originally posted on elfcosmetics.com
    Image

    Wow

    Elf is amazing but this product is so good . It don't make me break out and my base looks so good
    Hdhdisjso
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    23 December, 2025Verified purchase
    • Skin type: Normal

    (no review title)

    Good product
    Phi
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on elfcosmetics.com
    Image

    MY GO TO PRIMER

    I use this primer everyday! I would definitely recommend and have repurchased several times!
    eeeeeeeemily
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on elfcosmetics.com
    Image

    Excellent product

    Does just what it’s supposed to. I prefer creamier primers, as it turns out.
    NancyintheHollow
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on elfcosmetics.com
    Image

    POWERFUL!

    This grip primer seems to work better for me than the blue version. It does what’s promised and keeps my makeup in tact for over 12 hours a day!
    Jumana A
    Did you find this review helpful?
    4 out of 5 stars
    21 December, 2025
    originally posted on elfcosmetics.com
    Image

    Greatt product!!

    Swapped my primer and actually love this one as well, either one are great for cheap primers
    Paisleyyg
    Did you find this review helpful?

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