$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel primer formula grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan, Noncomedogenic
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1,2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer suitable for sensitive skin?
submitted by tinemorgan - 3 months ago
A: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.
submitted bythe elfcareteam - 3 months agoA: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.
submitted bythe elfcareteam - 3 months agoA: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: Can this be used on under eyes?
submitted by Lauren - 1 month ago
A: Primer may be used on all areas of the face. Individual skin is different and may react differently to products/ingredients.
submitted bythe e.l.f. team - 1 month agoBrand expert
Q: Is this safe to use on eyelids for eye makeup?
submitted by Polly - 2 months ago
A: Hey Polly, Great question! We recommend to prep with the e.l.f. Lock It Down Eyeshadow Primer on the eye lid area. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: What is the difference between this primer, and the blue power grip primer? What is niacinamide?
submitted by Avery - 4 months ago
A: Niacinamide is used to help even out skin tone and brighten the look of dullness. The main difference between this and the original Power Grip Primer is that this contains niacinamide.
submitted bythe elfcareteam - 4 months ago
Q: Should I apply tinted sunscreen before or after the primer?
submitted by Deb - 5 months ago
A: Primer should be applied first.
submitted bythe elfcareteam - 4 months ago
Q: Does this product have any AHA or BHA in it?
submitted by RANDOM PERSON - 6 months ago
A: Hey, Great question! The e.l.f. Power Grip Primer does not contain any AHA or BHA in its formula. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Do you need to use further setting powder to set your makeup after this primer?
submitted by Smi607 - 7 months ago
A: Hey, Great question! Yes, we recommend to either use a setting powder or setting spray as the last step of your makeup routine. This will ensure your make up is locked in for the day. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Does this only work with liquid foundations? I typically use a pressed powder foundation, so not sure if it would look weird.
submitted by pt - 8 months ago
A: You may use with both liquid and powder foundations.
submitted byThe Elf Team - 8 months agoBrand expert
Q: Is this primer water based
submitted by assumpta - 9 months ago
A: This is a water based primer.
submitted bythe e.l.f. team - 9 months agoBrand expert
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Summary of reviews
This primer is highly praised for its ability to keep makeup in place all day, even in challenging conditions. Guests appreciate its sticky texture that ensures long-lasting wear, while also providing hydration and a smooth finish. Many have noted its affordability and effectiveness, making it a staple in their makeup routine. The inclusion of niacinamide is a bonus for skincare benefits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5210 reviews
easy to apply: 4.34 out of 5
easy to remove: 4.39 out of 5
long lasting: 4.29 out of 5
quality: 4.1 out of 5
value: 4.29 out of 5
72% would recommend
118 recommendations
Not thta good
3 out of 5 stars
Thumbs down graphic, would not recommend
Snow - 1 day ago, Verified purchaser
- Eye color: Brown
- Skin tone: Medium
- Skin type: Oily
- Hair color: Black
- Skin concern: Blackheads, Dark circles, Pores
I didn’t like it as much as the blue one, this one felt sticky and it takes for ever to dry.
Great product at a low price!
5 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 5 days ago, Verified purchaser
- Hair color: Black
- Skin tone: Medium
- Skin concern: Pores, Acne, Uneven skin tone, Dark circles, Dullness
- Skin type: Combination, Oily
- Eye color: Brown
My all time favorite primer! It keeps my makeup on all day without feeling heavy or greasy on my skin.
Elf power grip primer
5 out of 5 stars
maylin b - 14 days ago
originally posted on elfcosmetics.com
This works very well it’s really sticky so it helps your makeup stay all day
BEST PRIMER IVE HADZ
5 out of 5 stars
Sabrina33 - 16 days ago
originally posted on elfcosmetics.com
This product is AMAZING. It makes my skin stay clear and my makeup look clean and stay on ALL day.
AMAZING
5 out of 5 stars
wowzers1 - 17 days ago
originally posted on elfcosmetics.com
i LOVE HOW TAXJY IT IS AND HOW AMAZING MAKEUO ATI MS TO IT
Meow
5 out of 5 stars
aastha123734 - 18 days ago
originally posted on elfcosmetics.com
It sticks perfectly and keeps my makeuo up to 5 hours
Good
5 out of 5 stars
Malak678 - 20 days ago
originally posted on elfcosmetics.com
As someone with acne and oily skin this didn’t allow my face to be oily and skin looked and felt flawless.
keeey
2 out of 5 stars
keeey - 20 days ago
originally posted on elfcosmetics.com
The best product is Aria Smooth Shine The best product is Aria Smooth Shine
Wow, just wow
5 out of 5 stars
ksarti - 21 days ago
originally posted on elfcosmetics.com
The grip is major, excellent for makeup! Wish this one could be poreless too.
Power Grip Primer + 4% Niacinamide
5 out of 5 stars
CarlaJade - 22 days ago
originally posted on elfcosmetics.com
I have been using this primer for a while now, and absolutely love it! It primes my face perfectly and secures my make up all day!
Must have
5 out of 5 stars
Zorica71 - 23 days ago
originally posted on elfcosmetics.com
My favorite primer even it makes my skin soft and my makeup go on so well and last all day
100% Worth it!
5 out of 5 stars
rub822 - 24 days ago
originally posted on elfcosmetics.com
Would always recommend this primer over every single one on the market! not only is it super affordable, it’s super dewy and adds such an amazing glow to my makeup. i don’t wear foundation too often but when i do, this primer is a staple in my routine! esp if you’re some one like me who has dry skin and struggles w creasing, this is perfect! it adds sm moisture to my skin 🩷
#1 Primer
5 out of 5 stars
erinnotkaren - 25 days ago
originally posted on elfcosmetics.com
Nothing works better to keep on your makeup than this primer! I LOVE makeup + skincare so the power grip with niacinamide is my favorite! Primer is an essential, so thank you e.l.f. For making this amazing product so affordable!
Love
5 out of 5 stars
MakeUpMum - 25 days ago
originally posted on elfcosmetics.com
Use this everyday now! One of my must haves from now on!
My favourite primer
5 out of 5 stars
Annhowarth1 - 25 days ago
originally posted on elfcosmetics.com
So far this has to be my favourite, I love the dewy look that it gives my skin and at my age ( over 50 ) It is nice to get that glow back !
The best primer
5 out of 5 stars
ninaannabell - 26 days ago
originally posted on elfcosmetics.com
I love this product. Keeps my makeup looking fresh all day and helps to create a seamless base.
Favorite primer ever
5 out of 5 stars
kdjke - 26 days ago
originally posted on elfcosmetics.com
This is my favorite primer even it makes my skin soft and my makeup go on so well and last all day
Not my fave primer
3 out of 5 stars
Mamamamamama - 26 days ago
originally posted on elfcosmetics.com
I wanted to love this primer, as e.l.f. primers are some of my favorites. But after a few tries, I found that like others this accentuates my pores rather than smooth them. I also looked extremely oily by the end of the day (having to blot at my t-zone throughout the day). Perhaps this will look better alone, on the days I don't wear makeup. Kudos for having added skin care in the mix, I like Niacinamide in my routine. Just didn't quite work for my skin and taste.
One of my favorite primers
5 out of 5 stars
Maraaa19 - 28 days ago
originally posted on elfcosmetics.com
Love this primer, it tends to be my go to. It’s not sticky and doesn’t leave my skin feeling weighed down. I have combo skin and it to keep my skin moisturized.
IN LOVE BABYYY
5 out of 5 stars
girlyyyyyyyy20003 - 29 days ago
originally posted on elfcosmetics.com
This primer, in addition to having Skincare and that's a plus 10/10, makes makeup last all day unlike other Primers