Sponsored
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz
$11.00
In Stock
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At a glance
Sponsored
About this item
Highlights
- Gel primer formula grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Noncomedogenic, Vegan
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1.2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140).
Shipping details
Estimated ship dimensions: 1.14 inches length x 1.52 inches width x 5.72 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer suitable for sensitive skin?
submitted by tinemorgan - 10 months ago
A: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.
submitted bythe elfcareteam - 10 months agoA: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.
submitted bythe elfcareteam - 10 months agoA: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
Q: Is this safe to use on eyelids for eye makeup?
submitted by Polly - 8 months ago
A: Probably not in May get in your eyes
submitted byFroggie bestie - 6 months agoA: Hey Polly, Great question! We recommend to prep with the e.l.f. Lock It Down Eyeshadow Primer on the eye lid area. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 8 months agoBrand expert
Q: Does this product contain any harmful ingredients?
submitted by AI Shopping Assistant - 2 months ago
A: No, it is free from phthalates, parabens, and other harmful chemicals.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What skin types is this primer suitable for?
submitted by AI Shopping Assistant - 2 months ago
A: This primer is suitable for oily, normal, dry, and combination skin types.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this primer suitable for all skin tones?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the translucent-finish primer works well on all skin tones.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What finish does this primer provide to the skin?
submitted by AI Shopping Assistant - 2 months ago
A: It gives the skin a dewy, glowing finish with a translucent appearance.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the main purpose of this primer?
submitted by AI Shopping Assistant - 2 months ago
A: The primer is designed to grip makeup for long-lasting wear while smoothing and brightening the skin.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: hello, is this a silicone based primer? I really need to know so I can match it with my concealer.
submitted by makeuplover - 5 months ago
A: Great question! No, the e.l.f. Power Grip Primer + 4% Niacinamide is not a silicone-based primer, it is a water-based primer. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Should I use primer first before putting on makeup???????
submitted by Froggie bestie - 6 months ago
A: Hey, Great question! Applying a primer before your makeup not only enhances the overall look but also helps it last longer. Don't skip this essential step! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Can I use this with a matte moisturizer and sunscreen? Or would the Power matte primer be better?
submitted by Molly - 6 months ago
A: Great question, Molly! Yes, you can use e.l.f. Power Grip Primer + 4% Niacinamide with a matte moisturizer or sunscreen. This combination can be beneficial for oily or combination skin types. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
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Guests are saying
This primer is highly praised for its ability to provide lasting hydration and a natural glow, making it a favorite among guests with various skin types. Its quick-drying formula allows for easy makeup application, while the sticky texture ensures makeup stays in place for hours. The added benefit of niacinamide helps improve skin texture over time, making it a versatile choice for those seeking both skincare and makeup benefits. However, some guests noted concerns about its stickiness and potential for breakouts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5490 reviews
easy to apply: 4.39 out of 5
easy to remove: 4.41 out of 5
long lasting: 4.27 out of 5
quality: 4.1 out of 5
value: 4.25 out of 5
71% would recommend
128 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
- Skin type: Oily
- Skin concern: Pores, Sensitivity, Acne, Redness
- Skin tone: Light
(no review title)
Actually works on my face! Grips makeup and smooths out my skin and leaves me glowing. Also haven’t had any negative reactions (oily, rosacea, acne prone, sensitive skin)
1 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025Verified purchase
- Skin concern: Acne, Blackheads, Pores
- Skin tone: Medium
- Skin type: Combination
(no review title)
If you are acne prone/have sensitive skin maybe stay away! It has broken me out so bad. I have not seen my skin have this many breakouts all at once in years.
5 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
(no review title)
good product, it makes makeup sit well on the skin
5 out of 5 stars
5 November, 2025
originally posted on elfcosmetics.com
Game Changing Primer
This primer works. It gives that perfect tacky base that makes your makeup melt into your skin and stay flawless all day. I’ve tried high-end primers, but this one outperforms most of them. Makeup doesn’t budge, even in the heat — and it gives a nice hydrated glow underneath. 10/10 recommend!
4 out of 5 stars
5 November, 2025
originally posted on elfcosmetics.com
Great primer!
Definitely a holy grail product - super affordable and makes your makeup last!
5 out of 5 stars
3 November, 2025
originally posted on elfcosmetics.com
Helped my skin
This primer genuinely helped my acne get better and I have repurchased several times and will continue to do so.
5 out of 5 stars
2 November, 2025
originally posted on elfcosmetics.com
BEST PRIMER EVER
I bought this primer as a dupe for the milk one, only this is much better for my acne and blemish prone skin as one of its ingredients is niacinamidde. it grips uour makeup and make it lasts all day for a flawless base. Definitively recommended.
5 out of 5 stars
1 November, 2025
originally posted on elfcosmetics.com
Love this item for my skin
Ideal with the extra items contained in this product to treat myself with I prefer things that help my skin x
5 out of 5 stars
29 October, 2025
originally posted on elfcosmetics.com
Love it
Very sticky, great primer. Does not peel my makeup.
5 out of 5 stars
29 October, 2025
originally posted on elfcosmetics.com
Nice
I got this for my sister and she uses it to keep her makeup on during show choir.
4 out of 5 stars
29 October, 2025
originally posted on elfcosmetics.com
great
Love it, my friend gifted it to me it is perfeeect
5 out of 5 stars
29 October, 2025
originally posted on elfcosmetics.com
So good!
Amazing product, sticky and perfect as a base primer
5 out of 5 stars
28 October, 2025
originally posted on elfcosmetics.com
Keeps my skin glowing
I’ve realized that every time I use this primer my skin feels glowy and when I take out my makeup my skin is soft and not dry or with break outs after. I love this product!
4 out of 5 stars
28 October, 2025
originally posted on elfcosmetics.com
Primer
Soooo good! Use it all the time. Is great for lightweight makeup
5 out of 5 stars
28 October, 2025
originally posted on elfcosmetics.com
LOVE
My dry skin loves this primer! Mixes well with all of my skincare
5 out of 5 stars
28 October, 2025
originally posted on elfcosmetics.com
Good product
Good product love it and reasonable price power grip primers
5 out of 5 stars
27 October, 2025
originally posted on elfcosmetics.com
Best
Love how long my makeup lasts. Doesn’t feel too dry
5 out of 5 stars
27 October, 2025
originally posted on elfcosmetics.com
Perfect primer
I love knowing that this has added skincare infused with a tacky gel, just right for the perfect base
5 out of 5 stars
27 October, 2025
originally posted on elfcosmetics.com
Love it
It’s so good Love how it’s on my skin I love it it so so good recommend this product
5 out of 5 stars
26 October, 2025
originally posted on elfcosmetics.com
The very best
My makeup grip and last all day long. It makes my makeup flawless