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NYX Professional Makeup Marshmellow Smoothing Primer - 1.01 fl oz
$12.74 reg $16.99
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Ends Monday save $4.25 (25% off)In Stock
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About this item
Highlights
- SMOOTHING PRIMER: This makeup primer smoothes, softens, extends makeup wear for 16 hours, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh
- THE MARSHMALLOW EFFECT: This vegan, non comedogenic and dermatologist tested super face primer is infused with marshmallow root extract for an oh so soft smooth canvas with 10 make up extending benefits
- FACE FROM FOUNDATION TO FINISH: Complete your makeup look with our full line of NYX Professional Makeup face products of makeup color correctors, under eye concealer to blush, bronzer, foundations, setting sprays and powders
- CRUELTY FREE COSMETICS: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more
Description
The Marshmallow Smoothing Super Primer is a 10-in-1 smoothing super primer is infused with smoothing marshmallow root extract, for 10 outstanding makeup extending benefits. With a soft whipped texture, this primer dries down totally transparent, to work on all skin tones. 10 makeup-extending benefits. This primer smoothes, softens, extends makeup wear for 16h, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh. Featuring a vegan formula with no animal-derived ingredients or by-products, all NYX Professional Makeup products are proudly cruelty-free and PETA certified.
HOW TO USE: Apply a dime-sized amount to clean face with fingers or brush before applying foundation.
HOW TO USE: Apply a dime-sized amount to clean face with fingers or brush before applying foundation.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Skin Tone Improvement, Makeup Setting
Recommended Skin Type: Mature, Oily, Combination, Dry
Net weight: 1.01 fl oz (US)
TCIN: 79960833
UPC: 800897005078
Item Number (DPCI): 052-10-0342
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
2049503 1 ingredients: aqua / water / eau, butylene glycol, glycerin, butyrospermum parkii butter / shea butter, decyl cocoate, polyglyceryl-3 methylglucose distearate, caprylyl methicone, dicaprylyl carbonate, di-c12-13 alkyl malate, 1,2-hexanediol, polymethylsilsesquioxane, althaea officinalis root extract, chlorella vulgaris extract, stearic acid, potassium cetyl phosphate, sorbitan sesquioleate, carbomer, glucose, fructooligosaccharides, fructose, glyceryl caprylate, triethoxycaprylylsilane, sodium polyacrylate, sodium polyacrylate starch, palmitic acid, tromethamine, aluminum hydroxide, citric acid, trisodium ethylenediamine disuccinate, xanthan gum, synthetic fluorphlogopite, ethylhexylglycerin, polyglyceryl-2 diisostearate, cetyl alcohol, tocopherol, tocopheryl acetate, phenoxyethanol, ci 77491 / iron oxides, ci 77891 / titanium dioxide, parfum / fragrance.' '
Shipping details
Estimated ship dimensions: 1.15 inches length x 1.18 inches width x 4.88 inches height
Estimated ship weight: 0.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this come with the sponge?
submitted by Des - 1 month ago
A: Hi Des. Thank you for reaching out to NYX regarding the Marshmellow Smoothing Primer. This product does not come with a sponge. You can use your fingers or a brush to apply.
submitted byNYX Cosmetics Team - 1 month agoBrand expert
Q: What are the main benefits of this primer?
submitted by AI Shopping Assistant - 2 months ago
A: The primer smoothes, softens, extends makeup wear, hydrates, soothes, evens tone, minimizes texture, blurs lines, and adds a soft focus finish.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this primer tested on animals?
submitted by AI Shopping Assistant - 2 months ago
A: No, the primer is cruelty-free and certified by PETA, ensuring no animal testing.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this primer suitable for all skin tones?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the primer dries down transparent, making it suitable for all skin tones.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How long does the primer extend makeup wear?
submitted by AI Shopping Assistant - 2 months ago
A: The primer extends makeup wear for up to 16 hours, keeping it fresh throughout the day.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the primary ingredient in this primer?
submitted by AI Shopping Assistant - 2 months ago
A: The primer is infused with marshmallow root extract, providing a soft and smooth canvas for makeup.
submitted byAI Shopping Assistant - 2 months agoAi generated
NYX Professional Makeup Primer and Setting Spray Collection
About the collection
Prep your look with one of our Vegan and Cruelty Free Face Primers. Select from one of our 9 skin-loving Primers to grip makeup, smooth skin, and extend your look and keep your makeup looking fresh. Don't forget to check out our fan favorite, lightweight Setting Sprays which come in 3 different finishes. These Setting sprays will lock in your makeup giving you that just-applied gorgeous vibe for an all-day slay!
• Angel Veil Skin Perfecting Primer
• Hydra Touch Hydrating Primer
• Marshmallow Smoothing Primer
• Plump Right back Plumping Primer
• Pore Filler Blurring Primer
• Pore Filler Instant Blurring Primer Multi-Stick
• Shine Killer Mattifying Primer
• Makeup Setting Spray - Matte Finish
• Makeup Setting Spray - Dewy Finish
• Makeup Setting Spray - Plumping Finish
• Angel Veil Skin Perfecting Primer
• Hydra Touch Hydrating Primer
• Marshmallow Smoothing Primer
• Plump Right back Plumping Primer
• Pore Filler Blurring Primer
• Pore Filler Instant Blurring Primer Multi-Stick
• Shine Killer Mattifying Primer
• Makeup Setting Spray - Matte Finish
• Makeup Setting Spray - Dewy Finish
• Makeup Setting Spray - Plumping Finish
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Guests are saying
The NYX Marshmallow Primer is a delightful addition to any makeup routine, offering a soft, lightweight texture that glides on smoothly and creates a flawless base for foundation. Its sweet marshmallow scent adds a fun touch, while its hydrating properties help blur imperfections and keep makeup looking fresh throughout the day. The cute packaging and effective performance make it a must-have for guests seeking a reliable primer that enhances their makeup experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2266 reviews
easy to apply: 4.65 out of 5
easy to remove: 4.63 out of 5
long lasting: 4.2 out of 5
quality: 4.11 out of 5
value: 3.93 out of 5
82% would recommend
45 recommendations
4 out of 5 stars
15 November, 2025
originally posted on influenster.com
Such a nice primer
I didn’t think I’d like this primer but I do. It feels very nice on the skin. And makes my products stick great on the face. I thought it would be a weird feeling type of primer but it doesn’t really feel like anything on my face.
5 out of 5 stars
12 November, 2025
originally posted on NYX Professional Makeup
Overall good
Awesome product! Smells good, not sticky, works well. I'm not sure about it being tacky like I read in another review, but then again I'm not sure what that feels like.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
My Perfect Primer Duo Starter
I use the NYX Marshmallow Primer every single day before my Hydro Touch Oil Primer, and the combo is perfection. This one smooths everything out, blurs my pores, and smells so good without being overpowering. It gives my skin that soft, velvety base that makes my makeup look flawless all day. I seriously can’t start my routine without it.
5 out of 5 stars
6 November, 2025
originally posted on influenster.com
i would recommend this primer
i’ve used other primers but i love this one the smell is so yummy and texture feels like a real marshmallow and the price is very reasonable and does what it’s supposed to do
3 out of 5 stars
26 October, 2025
originally posted on influenster.com
High Hopes Dashed.
I had high hopes for this primer. It's pink, it's marshmallowy, it smells amazing! Unfortunately, I was totally let down, and it's probably not you primer, it's me. I have oily skin, so finding any primer that doesn't end my day with my face as an oily disaster is like trying to find the fountain of youth, or El Dorado. This goes on so smoothly. It initially does make my makeup look flawless and it does smell so good. Unfortunately, I end up so oily every time I use it. Such a bummer! I think if you're not oily prone, this could be a gem for you.
1 reply from NYX Professional Makeup team - 1 month ago
Hi there! Thanks for sharing your feedback on The Marshmellow Smoothing Primer. We're sorry this primer wasn't your perfect match, and we've let our team know. We're always looking to level up. We have a primer for every vibe and are confident you'll find one you love at NYX! Take our Primer Finder Quiz to discover your perfect primer match: https://tinyurl.com/25m6uoch
5 out of 5 stars
24 October, 2025
originally posted on influenster.com
Smells so good and makes makeup last
This is one of my favorite primers and I have tried many. I absolutely love to smell. It smells like marshmallows. I feel like it really does help extend the wear of my foundation. It definitely helps with excess oil if that’s what you are looking for . Overall, I would highly recommend this primer if you’re looking for a primer that’s not gonna break the bank.
5 out of 5 stars
20 October, 2025
originally posted on influenster.com
Very blurring
This felt really nice on my skin but did have a scent and the packaging was so cute and it was very affordable for the effectiveness on my skin. Texture
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
Creamy and light
Very smooth and a great light primer, i don't do heavy or full foundation and it works perfectly for what I need.
5 out of 5 stars
10 October, 2025
originally posted on influenster.com
Smooth and long lasting
Feels so nice applying to the skin. Has a slight tackiness to it. Absolutely noticed a difference in how much more smooth my makeup application looked and lasted.
5 out of 5 stars
6 October, 2025
originally posted on influenster.com
😊 love it
The price is great!!! Never expensive!! Super soft formula glides on your skin making it feel so smooth!! Works so good under foundation!!!! I definitely buy this frequently!!
5 out of 5 stars
30 September, 2025
originally posted on influenster.com
Sweet-smelling primer that smooths skin, grips mak
The NYX Marshmallow Primer smells sweet, feels soft, and smooths my skin so makeup lasts longer. Lightweight, but can feel a little sticky at first. It smells great, not too strong. So sad they discontinued this!!!!!
5 out of 5 stars
29 September, 2025
originally posted on influenster.com
Great primer!
The NYX Marshmallow Primer is a must-have if you're looking for a smoothing, hydrating base that truly preps your skin for makeup. It has a soft, whipped texture that glides on effortlessly and leaves your skin feeling silky and nourished without being greasy. One of the best things about this primer is how well it blurs pores and fine lines, giving you a flawless, even canvas. Makeup applies more smoothly and stays put all day — no sliding or creasing. Plus, the light marshmallow scent is sweet but not overpowering, adding a fun little touch to your routine. It works beautifully with all skin types and layers well under both foundation and tinted moisturizers. If you’re after a primer that hydrates, smooths, and extends the wear of your makeup, the NYX Marshmallow Primer is definitely worth trying.
5 out of 5 stars
21 September, 2025
originally posted on influenster.com
Smells amazing and applies smoothly
This marshmallow primer smells amazing! I love how smoothly it applies on my face, making my makeup look even and flawless. Highly recommended!
5 out of 5 stars
19 September, 2025
originally posted on influenster.com
Nice and smooth
This primer has a fluffy, whipped texture that really does feel a little like marshmallow cream. When applied, it smooths onto the skin easily and leaves a soft, slightly hydrated finish. It helps blur small pores and uneven spots, giving your foundation or tinted moisturizer a nicer base to stick to.
5 out of 5 stars
9 September, 2025
originally posted on influenster.com
Hydrating, Smoothing, Sweet
The NYX Marshmallow Primer has become one of my favorite steps in my makeup routine. It feels incredibly soft and lightweight on my skin, giving a smooth, hydrated base that makes my foundation go on effortlessly. The subtle marshmallow scent is so sweet and comforting without being overwhelming and makes applying primer feel like a little treat. I love how it helps blur pores and imperfections, leaving my skin looking flawless and my makeup lasting longer throughout the day. Even on days when my skin feels dry or uneven, this primer helps everything blend seamlessly. The packaging is sleek and easy to use and a little product goes a long way. Overall this primer makes my makeup look smoother and fresher while adding a fun and luxurious step to my routine.
5 out of 5 stars
29 August, 2025
originally posted on influenster.com
It’s perfect 💗
the package of the primer is so cute if your a pink girly 💕 the scent does smell like marshmallows and the texture is soft and feels like it will stick on really good the price i would say it’s okay but maybe price it down a little , it effectiveness is perfect. Go buy!!
5 out of 5 stars
20 August, 2025
originally posted on influenster.com
Feels amazing
I’m very sensitive to a lot of primers but this one never misses it smooth out my face ready for a base and it’s also amazing for the price point smells amazing !
4 out of 5 stars
12 August, 2025
originally posted on influenster.com
An amazing product
This whipped primer feels like a dream! The lightweight texture melts into skin, blurring pores and fine lines instantly. The subtle marshmallow scent is cute (though strong for sensitive noses). The packaging is amazing as well .
3 out of 5 stars
5 August, 2025
originally posted on influenster.com
good smoothing primer
this primer literally smells like candy it’s sweet but not overpowering. it’s lightweight and pairs well with foundation, i would say i have oily skin & it wasn’t the best but still good
1 reply from NYX Professional Makeup team - 4 months ago
Hi isabelc430_506! Thanks for reaching out about THE MARSHMELLOW SMOOTHING PRIMER. We are so happy to hear you are enjoying the scent and that it paired well with your foundation! Your feedback is important and we will be sure to share it with our team! xoxo
5 out of 5 stars
5 August, 2025
originally posted on influenster.com
Love!
Love this primer! Its packaging is cute and pink, and the product works great with my skin. It’s 100% vegan and is water based primer. Doesn’t have anything in it that would clog your pores. Feels very airy. Let sit sit at least a minute before applying any foundation, as for any primer!