Sponsored
e.l.f. Lock It Down Eyeshadow Primer - 0.23 fl oz
$8.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Smooth, creamy eyeshadow primer for long-lasting wear
- Intensifies your favorite liquid and powder eyeshadow color for a bolder look
- Helps prevent smudging and creasing
- Sheer finish creates the perfect base for a wide range of eye looks
- Non-greasy feel
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Lock down your eye look and make it pop with e.l.f. Cosmetics Lock It Down Eyeshadow Primer. The formula has a non-greasy feel and serves as the perfect base for creating endless eye looks—it intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing.
Why you’ll love it:
• Smooth, creamy eyeshadow primer for long-lasting wear
• Intensifies your favor it liquid and powder eyeshadow color for a bolder look
• Helps prevent smudging and creasing
• Sheer finish creates the perfect base for a wide range of eye looks
• Non-greasy feel
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Why you’ll love it:
• Smooth, creamy eyeshadow primer for long-lasting wear
• Intensifies your favor it liquid and powder eyeshadow color for a bolder look
• Helps prevent smudging and creasing
• Sheer finish creates the perfect base for a wide range of eye looks
• Non-greasy feel
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Vegan
Color Finish: Sheer
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Combination, Normal, Oily, Dry
Net weight: .23 fl oz (US)
Features: Smudgeproof, Blendable, Long Lasting, Crease-Resistant
TCIN: 90908717
UPC: 609332819948
Item Number (DPCI): 052-16-4483
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, trimethylsiloxysilicate, mica, hydroxystearic, unolenic/linoleic polyglycerides, dime- thicone, synthetic wax, disteardimonium hectorite. tr.i- ethylhexanoin, trihydroxystearin, sorbitan sesquioleate, up /eicosene copolymer, c1 8-38 alkyl hydroxystearoyl stearate, propylene carbonate, ethylhexylglycerin, trieth- oxycaprylylsilane, tocopherol [+/-]: titanium dioxide ¿ci 77891), yellow iron oxide (0 77492), red iron oxide ( 77491' '
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.Shipping details
Estimated ship dimensions: 0.65 inches length x 1.142 inches width x 4.961 inches height
Estimated ship weight: 0.039 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the primary purpose of this primer?
submitted by AI Shopping Assistant - 1 month ago
A: The primary purpose is to prime the eyelids, intensifying eyeshadow color and preventing smudging and creasing.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Is this primer suitable for all skin tones?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, the primer is designed for all skin tones with its sheer finish.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Can this primer be used with both liquid and powder eyeshadows?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, it can be used with both liquid and powder eyeshadows to enhance their color and longevity.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What age group is this primer recommended for?
submitted by AI Shopping Assistant - 1 month ago
A: The primer is suggested for individuals aged 10 years and up.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Does this primer have any sustainability certifications?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, it is cruelty-free and Leaping Bunny Certified, and made in Fair Trade Certified facilities.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Is this silicone free?
submitted by Als - 1 month ago
A: This product does contain dimethicone (silicone). For a full list of ingredients, please click on the ingredients section.
submitted byThe Elf Team - 1 month agoBrand expert
Q: Can I use this alone, like does it have any benefits of using alone like primer or no?
submitted by rykyln - 1 year ago
A: Hey, Great question! When using the e.l.f. Lock it down eyeshadow primer on its own, it can smooth out your eyelid, help even out the skin tone and lock in your oils throughout the day. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Would this be good for monolids?
submitted by coffeenut - 1 year ago
A: Hey, Yes, the e.l.f. Lock it Down Eyeshadow Primer would work perfect fro monolids. It intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
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Guests are saying
The new eyeshadow primer has received mixed feedback from guests, with many expressing disappointment over the formula change from the original version. While some appreciate its ability to hold eyeshadow in place and enhance color vibrancy, others find it greasy and ineffective, leading to creasing and discomfort. Despite the concerns, many guests still value its affordability and effectiveness when applied correctly, making it a staple in their makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 190 reviews
easy to apply: 3.61 out of 5
easy to remove: 4 out of 5
long lasting: 2.7 out of 5
quality: 2.77 out of 5
value: 3.23 out of 5
29% would recommend
31 recommendations
4 out of 5 stars
4 November, 2025
originally posted on elfcosmetics.com
It is pretty good
I am so curious what the OG formula was like so that I could compare it. But I will say this is a decent eye primer and does help my eyeshadow stay in all day and keeps it from creasing
5 out of 5 stars
30 October, 2025
originally posted on elfcosmetics.com
Best primer for shadow and brows
I've gone through many tubes of this. I use it all over my lid and brow area. Nothing budges! which I need for my oily skin. I always have a back up of this.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
CHANGED formula
They CHANGED the product. I miss the original formula. This is thinner and doesn't show on your lid at all. I used to wear it alone for a quick "no makeup" look. Won't buy again.
3 out of 5 stars
6 October, 2025
originally posted on elfcosmetics.com
It’s okay
Why why did we change the formula? This version is more liquidy and it takes a bit to dry - time I usually don’t have. When I do have time it works well but not worth the change.
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
Eyeshadow primer.
Keeps my shadow in place all day long.. Easy to apply
5 out of 5 stars
17 September, 2025
originally posted on elfcosmetics.com
Look no further
Finally an eye shadow primer that lives up to the hype! I have tried many other expensive eye primers that have fell short of my expectations. This really DOES LOCK DOWN my shadow all day, no creasing or touch ups necessary. At such a great value, I think I found my new favorite!
1 out of 5 stars
11 September, 2025
originally posted on elfcosmetics.com
Why?
Why change the OG?! It was my holy grail? And the markup is insane! So sad!
1 out of 5 stars
2 September, 2025
originally posted on elfcosmetics.com
Pick a different brand!
If it ain't broke why fix it?! I am NOT a fan of this new formula. It has a greasy consistency to it. I don't use concealer but I did use a little bit of the primer under my eyes. It helped with keeping raccoon eyes away and even though it was sheer it has a slight coverage. My shadow blended beautifully. This new formula almost causes raccoon eyes and my shadow cakes up with it. I love Elf Cosmetics! It's amazing quality and coverage for an affordable price. I don't know what Elf was thinking with this change though, it's a fail for me!
3 out of 5 stars
18 August, 2025
originally posted on elfcosmetics.com
Bad packaging
Love the product! Works but after few times use, lid got stuck and the tube ripped. Still using but tube has a slit. Need a new design for the tub or old design bk.
1 out of 5 stars
7 August, 2025
originally posted on elfcosmetics.com
Bring Back the OG
You changed the product and made it more expensive for it to be not as good as the OG. Would give no stars if I could.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025
Old formula was better.
The other formula was much better. The old was excellent for brightness, the way it dried down, the staying power. This new stuff is a weird texture and leaves a heck of a crease on the eyelid so I have to blot that or it'll never go away because it just doesn't dry.
5 out of 5 stars
31 July, 2025
originally posted on elfcosmetics.com
Love this eye primer
This is is my third order and this eye primer really works
1 out of 5 stars
30 July, 2025
originally posted on elfcosmetics.com
HATE the new formula!
I have been using this product for years and since they have changed the formula my eyeshadow now creases regardless of what I do. After a few hours my eyelids become sticky and my eyeliner makes smudges on my lids. I absolutely HATE the new formula! So sad it was changed.
5 out of 5 stars
28 July, 2025
originally posted on elfcosmetics.com
Awsome
When I first used this product my eyeshadow still creased regardless of how much I put on. I changed up my method and starting setting the primer with powder before applying my eyeshadow, works amazing now. Doesn’t crease, (and if it does it is very minimal and after several hours of wear) there is a good amount of product in the tube, and doesn’t bother my eyes or skin. I tend to apply a small dot to my eyelid and then blend it out with my finger rather than using the applicator to paint it over my lids, and it lasts a long time that way. Though I have to say, I am starting to prefer using the liquid rootless putty primer as an eyelid primer instead, I apply it the exact same way and it works just as well and is also has a greater value for the money. But whatever works for you! 🫶
2 out of 5 stars
Thumbs down graphic, would not recommend
28 July, 2025Verified purchase
Meh
It doesn’t work! Eyeshadow creased within hours. The milani one is much better
1 out of 5 stars
Thumbs down graphic, would not recommend
21 July, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Skin type: Normal
- Eye color: Blue
Cheap doesn't work
Dried out my eyes, making them flaky and look bad
5 out of 5 stars
21 July, 2025
originally posted on elfcosmetics.com
Eyeshadow primer
I love it my eyeshadow last longer n it doesn't smudge at all
5 out of 5 stars
15 July, 2025
originally posted on elfcosmetics.com
Eyeshadow primer
This product works very well to hold my shadow in place and the primer helps the color stick out better. It’s definitely a silky texture.
1 out of 5 stars
14 July, 2025
originally posted on elfcosmetics.com
IT’S LIKE EVERYONE ELSES
I liked the old primer due to slight color. I’m not a fan of this new primer. Feeling so sad.
2 out of 5 stars
Thumbs down graphic, would not recommend
13 July, 2025Verified purchase
- Skin tone: Medium
- Skin concern: Uneven skin tone, Dark circles, Aging
- Skin type: Normal
- Hair color: Brunette
- Eye color: Brown
Eye primer
I was really hoping to like this eye primer. It didn’t spread smoothly and when dry, became flaky. My guess it is not made for mature skin. This will not be a repurchase for me.