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e.l.f. Lock It Down Eyeshadow Primer - 0.23 fl oz: Paraben-Free, Phthalate-Free, Vegan, Suitable for All Skin Types - 2 of 4e.l.f. Lock It Down Eyeshadow Primer - 0.23 fl oz: Paraben-Free, Phthalate-Free, Vegan, Suitable for All Skin Types - 3 of 4e.l.f. Lock It Down Eyeshadow Primer - 0.23 fl oz: Paraben-Free, Phthalate-Free, Vegan, Suitable for All Skin Types - 4 of 4
e.l.f. Lock It Down Eyeshadow Primer - 0.23 fl oz: Paraben-Free, Phthalate-Free, Vegan, Suitable for All Skin Types - 1 of 4

e.l.f. Lock It Down Eyeshadow Primer - 0.23 fl oz: Paraben-Free, Phthalate-Free, Vegan, Suitable for All Skin Types

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At a glance

About this item

Highlights

  • Smooth, creamy eyeshadow primer for long-lasting wear
  • Intensifies your favorite liquid and powder eyeshadow color for a bolder look
  • Helps prevent smudging and creasing
  • Sheer finish creates the perfect base for a wide range of eye looks
  • Non-greasy feel
  • 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified

Description

Lock down your eye look and make it pop with e.l.f. Cosmetics Lock It Down Eyeshadow Primer. The formula has a non-greasy feel and serves as the perfect base for creating endless eye looks—it intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing.

Why you’ll love it:
• Smooth, creamy eyeshadow primer for long-lasting wear
• Intensifies your favor it liquid and powder eyeshadow color for a bolder look
• Helps prevent smudging and creasing
• Sheer finish creates the perfect base for a wide range of eye looks
• Non-greasy feel

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Vegan
Color Finish: Sheer
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Combination, Normal, Oily, Dry
Features: Smudgeproof, Blendable, Long Lasting, Crease-Resistant
TCIN: 90908717
UPC: 609332819948
Item Number (DPCI): 052-16-4483
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, trimethylsiloxysilicate, mica, hydroxystearic, unolenic/linoleic polyglycerides, dime- thicone, synthetic wax, disteardimonium hectorite. tr.i- ethylhexanoin, trihydroxystearin, sorbitan sesquioleate, up /eicosene copolymer, c1 8-38 alkyl hydroxystearoyl stearate, propylene carbonate, ethylhexylglycerin, trieth- oxycaprylylsilane, tocopherol [+/-]: titanium dioxide ¿ci 77891), yellow iron oxide (0 77492), red iron oxide ( 77491

Allergens & Warnings:

EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.

Shipping details

Estimated ship dimensions: 0.94 inches length x 1.06 inches width x 4.96 inches height
Estimated ship weight: 0.04 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this suit for oily skin? Is it a matte formula?

submitted by I have questions - 20 days ago

  • A: This is suitable for all skin types and has a non-greasy formula.

    submitted bythe e.l.f. team - 19 days ago
    Brand expert

Q: does this primer work with creme eyeshadow?

submitted by lt - 3 months ago

  • A: Yes, you may use this with crème eye shadow.

    submitted bythe e.l.f. team - 2 months ago
    Brand expert

Q: Is this sticky to your face

submitted by JMarsh - 6 months ago

  • A: This does not have a sticky consistency.

    submitted byThe Elf Team - 6 months ago
    Brand expert

Q: What is the difference between "lock it down eyeshadow primer" and "shadow lock eyelid primer?"

submitted by MC - 7 months ago

  • A: Lock it Down has an improved, creamier formula.

    submitted byThe Elf Team - 7 months ago
    Brand expert

Q: Is this silicone free?

submitted by Als - 9 months ago

  • A: This product does contain dimethicone (silicone). For a full list of ingredients, please click on the ingredients section.

    submitted byThe Elf Team - 9 months ago
    Brand expert

Q: Can I use this alone, like does it have any benefits of using alone like primer or no?

submitted by rykyln - 2 years ago

  • A: Hey, Great question! When using the e.l.f. Lock it down eyeshadow primer on its own, it can smooth out your eyelid, help even out the skin tone and lock in your oils throughout the day. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Would this be good for monolids?

submitted by coffeenut - 2 years ago

  • A: Hey, Yes, the e.l.f. Lock it Down Eyeshadow Primer would work perfect fro monolids. It intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
See all questions (7)

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Guests are saying

The eyeshadow primer has received mixed feedback from guests, with many praising its ability to enhance eyeshadow longevity and vibrancy. Guests appreciate its lightweight texture and effectiveness in preventing creasing, especially for those with oily eyelids. However, some guests express disappointment over the recent formula change, noting that the new version does not perform as well as the original. Overall, it remains a popular choice for those seeking an affordable and effective primer.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 225 reviews
    easy to apply: 3.52 out of 5
    easy to remove: 3.84 out of 5
    long lasting: 2.65 out of 5
    quality: 2.68 out of 5
    value: 3.12 out of 5
    29% would recommend
    34 recommendations
    1 out of 5 stars
    16 July, 2026Verified purchase
    • Hair color: Auburn
    • Skin tone: Light
    • Skin type: Dry
    • Skin concern: Aging

    This did not work for hooded lids.

    This did not make my eyeshadow stay. I do have hooded lids. I need something stronger.
    Amber
    easy to apply: 1 out of 5
    easy to remove: 2 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 June, 2026Verified purchase

    (no review title)

    This is a great primer. Eye shadow doesn't crease. Doesn't spread evenly with applicator but you just need to put it with your fingertip to smooth it out
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    23 May, 2026Verified purchase
    • Skin type: Oily
    • Skin tone: Light

    (no review title)

    Bring back the old formula. This one doesn’t hold up all day like it used to.
    Amy
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 April, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Skin concern: Pores, Dullness
    • Hair color: Brunette
    • Eye color: Blue

    Chemical burn and goopy mess!

    Absolutely horrible product. Chemical burns and the product felt like a dry and cakey mess. My eyelids were on fire after using this product. My eyeshadow looked hideous because of this garbage. Two days later, my eyelids still are red and inflamed.
    sbj
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    12 April, 2026
    originally posted on elfcosmetics.com
    Image

    Really holds tight!

    I love the way that thus primer takes hold of the eyeshadow and makes the color last.
    Suzi65
    Did you find this review helpful?
    3 out of 5 stars
    5 April, 2026
    originally posted on elfcosmetics.com
    Image

    Alright eyeshadow primer

    I have oily eyelids and my eyeshadow always creases. This primer helped somewhat, but the old formula was definitely better
    ElizaSc
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on elfcosmetics.com
    Image

    Oily eyelids finally met their match

    I've tried a few different eyeshadow primers on my oily eyelids over the years, and this is the first one that genuinely prevented creasing and helped the color last all day. I should note that this is using it with powder eyeshadow and a base shade; I cannot vouch for if it works with creams, crayons, or liquids. What immediately struck me when trying this out was that it actually felt different on my skin from previous primers. When I went to spread it around with my fingertips, I could feel it resisting the movement and changing the surface texture of my eyelids to something a bit dryer and grippier. Did not disappoint. The only areas where I did notice fading were my eyeliner zones. I use powder eyeshadow for eyeliner, and I'm guessing that only faded because I couldn't get the primer right up to my lashlines using just my fingers.
    Maria Emilio IX
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    19 March, 2026Verified purchase

    Best eye make up primer hands down

    I've tried some high end brands of eye primer and this one is by far the best. Eye shadow pigments pop and eye liner stays on ALL DAY! I work outdoors and in the south Texas heat and humidity and when I use this primer for my eye make up, it stays on all day!
    ibby
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    26 February, 2026
    originally posted on elfcosmetics.com
    Image

    Horrible revamp on the eyelid primer

    Why did you revamp this formula? This new one is awful. I’ve been a user of the old formula for years. This new one is watery, thin & does not work well. I’m bummed you had to ruin a good thing. I’m now on a search for something similar to your old formula.
    Unhappywithrevamp
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    18 February, 2026
    originally posted on elfcosmetics.com
    Image

    Eyeshadow stays longer

    This eyeshadow primer makes eyeshadow lasts longer and colors become more visible and prominent when I use this
    Hinak
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 February, 2026
    originally posted on elfcosmetics.com
    Image

    My New Fave

    This primer is amazing! My eyeshadow lasted all day and I even tested my leaning it on for the night and the whole next day and it still looked flawless! Love it!
    MaureenG
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on elfcosmetics.com
    Image

    Works as advertised

    I ordered a few weeks ago and I like how my eye makeup lasts all day.
    Style4aSteal
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on elfcosmetics.com
    Image

    Perfect

    I have OILY lids and this kept my eyeshadow from creasing for over 12 hours. New favorite.
    tykit
    Did you find this review helpful?
    1 out of 5 stars
    21 January, 2026
    originally posted on elfcosmetics.com
    Image

    Not an effective eye shadow primer

    I love most of ELF products but not this one. It does absolutely nothing to hold my eye shadow, definitely not long lasting. I threw it out.
    Marley43
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    8 January, 2026
    originally posted on elfcosmetics.com
    Image

    I like it

    recently tried the ELF Lock It Down Eyeshadow Primer and I’m impressed. It glides on smoothly, creating a flawless base that helps my shadows stay put all day without creasing. The formula feels lightweight, yet it grips pigment nicely, making colors look more vibrant. A little goes a long way, and it pairs perfectly with both matte and shimmer shades. My eye makeup lasts through long days and humid weather, with zero fading or fallout. Definitely a staple in my routine now.
    Samira1754823
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025
    originally posted on elfcosmetics.com
    Image

    Great!

    This eyeshadow primer really works! I apply in the morning and my eyeshadow stays on all day! Before I was touching up my shadow numerous times a day. Amazing product!
    Sunnygirl1976
    Did you find this review helpful?
    5 out of 5 stars
    13 December, 2025
    originally posted on elfcosmetics.com
    Image

    Amazing product

    This eye shadow primer is one of the best primers on a budge I have tried. Very long lasting
    liblu
    Did you find this review helpful?
    5 out of 5 stars
    29 November, 2025
    originally posted on elfcosmetics.com
    Image

    Best eyelid primer I have used so far

    I tried this eyelid primer to see if it works as well as a more expensive brand and I'm glad I tried it out! My eyeshadow stays in place and you can't beat it for the price! What's worrisome is I am having trouble finding it and I hope it's not being discontinued. I will continue to buy it as long as it's available!
    Lupe99
    Did you find this review helpful?
    4 out of 5 stars
    4 November, 2025
    originally posted on elfcosmetics.com
    Image

    It is pretty good

    I am so curious what the OG formula was like so that I could compare it. But I will say this is a decent eye primer and does help my eyeshadow stay in all day and keeps it from creasing
    annabanana00
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2025
    originally posted on elfcosmetics.com
    Image

    Best primer for shadow and brows

    I've gone through many tubes of this. I use it all over my lid and brow area. Nothing budges! which I need for my oily skin. I always have a back up of this.
    LynniLove
    1 guest found this review helpful. Did you?

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