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Sponsored

Milani Eyeshadow Primer - Invisible - 0.30 fl oz

Milani Eyeshadow Primer - Invisible - 0.30 fl oz - image 1 of 4
Milani Eyeshadow Primer - Invisible - 0.30 fl oz - image 2 of 4
Milani Eyeshadow Primer - Invisible - 0.30 fl oz - image 3 of 4
Milani Eyeshadow Primer - Invisible - 0.30 fl oz - image 4 of 4
Milani Eyeshadow Primer - Invisible - 0.30 fl oz - image 1 of 4
$7.99 when purchased online

About this item

Highlights

  • Extends eyeshadow wear, applies as a nude base and dries invisibly
  • Crease-proof
  • Vegan
  • 100% cruelty free

Description

Intensify the color of your favorite eyeshadow and increase its wear from day into night by adding the lightweight, crease-proof Eyeshadow Primer to your beauty arsenal. It goes on nude and dries invisibly - you'll know it's working by the professional and smooth look of your eyeshadow. Eyeshadow Primer is the perfect base for your flawless style.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Sulfate-Free
Color Finish: Natural
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Recyclable
Beauty Purpose: Priming
Recommended Skin Type: Combination
Net weight: .3 fl oz (US)
Features: Blendable
TCIN: 26398383
UPC: 717489420013
Item Number (DPCI): 052-00-0079
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, talc, cyclopentasiloxane, mica, disteardimonium hectorite, trimethylsiloxysilicate, trihydroxystearin, polyethylene, triethylhexanoin, sorbitan sesquioleate, pvp/eicosene copolymer, dimethicone, dipalmitoyl hydroxyproline, phenoxyethanol, peg-40 stearate, synthetic beeswax, propylene carbonate, ethylhexylglycerin, aqua. may contain: bismuth oxychloride (ci 77163), iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891).

Allergens & Warnings:

DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED OR INFECTED. CONSULT A PHYSICIAN PROMPTLY. DO NOT USE THIS PRODUCT INSIDE YOUR EYES. DO NOT SHARE THIS PRODUCT WITH OTHERS.

Shipping details

Estimated ship dimensions: 5.9843 inches length x 1.8898 inches width x 0.4724 inches height
Estimated ship weight: 0.0441 pounds
This item cannot be shipped to the following locations: Northern Mariana Islands, American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: What color is this eyeshadow primer? Is it beige...is it clear....or does it have some color to it? Thank you!

submitted by Azgal - 5 months ago
  • A: Hello, Thank you for contacting Milani. This lightweight, invisible eyeshadow primer goes on nude and dries invisibly. Milani

    submitted byMilani Team - 5 months ago
    Brand expert

Q: Would this work as a primer for eyebrows? I have no eyebrows and whatever eyebrow pencil or product I use tends to rub off during the course of the day.

submitted by Nette - 7 months ago
  • A: Hey, Thank you for your inquiry. Take a small amount (less is more in the case of eye primer) and swipe it through your brows. Let it dry, then apply the brow product of your choice. Stay Fearless, Milani

    submitted byMilani Team - 6 months ago
    Brand expert

Q: how long is this good for after opening?

submitted by Rose - 2 years ago
  • A: Hi Rose, thanks for your question. It depends on when it was manufactured. From the date of being manufactured, it would have a best by date of 30 months.

    submitted byMilani Team - 2 years ago
    Brand expert

Q: Can I use this to make a cut crease

submitted by Angel - 4 years ago
  • A: Hey Angel, Not if you want to use this to carve the crease. This is more-so a sheer base.

    submitted byMilani Team - 4 years ago
    Brand expert

Q: can it be used to prevent lower eyeliner from running?

submitted by wave - 5 years ago
  • A: Hi there, this product is more-so for eye shadow application.

    submitted byMilani Team - 5 years ago
    Brand expert

Q: is this product cruelty free?

submitted by lorenebru - 7 years ago
  • A: Milano is a cruelty free brand :)

    submitted bydazzlings - 7 years ago
4.4 out of 5 stars with 478 reviews
75% would recommend
118 recommendations
value: 4.1 out of 5
easy to remove: 4.45 out of 5
long lasting: 4.04 out of 5
quality: 4.04 out of 5
easy to apply: 4.39 out of 5

Great!

5 out of 5 stars
Thumbs up graphic, would recommend
DPrince - 27 days ago, Verified purchaser
Easy to apply. Full coverage. Everything stays in place for close to 12 hours.
easy to remove: 5 out of 5
easy to apply: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

My Go-to Eyeshadow Primer

5 out of 5 stars
Middleagedme - 2 months ago
originally posted on Milani
My go-to eyeshadow primer! I only need a dot for both eyes (lids). I recommend this eyeshadow primer to everyone that I know who wheres eye shadow.
3 guests found this review helpful. Did you?

Great primer

5 out of 5 stars
MommaLinny - 2 months ago
originally posted on Milani
This is really good eye primer. It reminds me of the elf primer a bit but more silky. I wear this all over my eyelid. Helps not crease.
1 guest found this review helpful. Did you?

Reliable and affordable

5 out of 5 stars
Judie - 2 months ago
originally posted on Milani
Reliable primer that works and doesn’t break the bank
1 guest found this review helpful. Did you?

Review

5 out of 5 stars
Kendra - 3 months ago
originally posted on Milani
[This review was collected as part of a promotion.] Love this, beautiful color and easy to apply. Quality equal to much more expensive brands
1 guest found this review helpful. Did you?

Personal info

  • Eye color:
    Brown
  • Sticks Like Glue

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MT - 3 months ago
    I didn’t take my eyeshadow off one night and woke up and the shadow was still there. (Don’t sleep with your makeup though, seriously) lol
    value: 5 out of 5
    quality: 5 out of 5
    easy to remove: 2 out of 5
    long lasting: 5 out of 5
    easy to apply: 4 out of 5
    4 guests found this review helpful. Did you?

    Nope. Waste of $

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    AnonInBayArea - 4 months ago, Verified purchaser
    Rolled right off skin. Only usable on UNMOISTURIZED skin so... uh no, nope, not. Dries down with a bit of sheen vs. Nyx brand.
    1 reply from Milani Team team - 4 months ago
    Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
    easy to apply: 2 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    Did you find this review helpful?

    Amazing Eyeshadow Primer

    5 out of 5 stars
    Glam - 5 months ago
    originally posted on Milani
    Amazing Product it really helps brighten my eyeshadow
    8 guests found this review helpful. Did you?

    Milani Eyeshadow Primer

    4 out of 5 stars
    Leah - 5 months ago
    originally posted on Milani
    [This review was collected as part of a promotion.] It doesnt sit in creases and goes on smooth. Keeps pigment of eyeshadow similar in color.
    1 guest found this review helpful. Did you?

    My Go-To Primer

    5 out of 5 stars
    Emma - 5 months ago
    originally posted on Milani
    [This review was collected as part of a promotion.] I always repurchase this primer (though a little goes a long way)! It keeps my eyeshadow from creasing, keeps mascara from smudging, and never dries my eyelids out (I'm over 40). Love the sanitary squeeze tube packaging and the cute new lavender tube color. All-around a winner!
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Oily
  • Skin tone:
    Light
  • Not my favorite eyeshadow primer

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    targetismyhappyplace - 5 months ago, Verified purchaser
    I’ve only ever used on other type of eyeshadow primer, but this one wasn’t too expensive so I decided to try it out. I don’t love this one because it’s really wet and after applying you need to wait a few minutes to let it dry down, and then I have to set the primer with a light eyeshadow before I can actually start my makeup. The primer itself is also not invisible - it works for me because I’m pretty fair, but if you have darker skin you would definitely see it on your eyelids. For traditional power eyeshadows it’s fine, but if you’re using liquid or cream eyeshadows, for example, you will see creasing. I’ll finish using the one I purchased, but I probably won’t repurchase.
    1 reply from Milani Team team - 4 months ago
    Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
    value: 3 out of 5
    quality: 3 out of 5
    long lasting: 2 out of 5
    easy to remove: 4 out of 5
    easy to apply: 3 out of 5
    5 guests found this review helpful. Did you?

    Disappointed

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    JoLu2 - 5 months ago
    I bought this awhile ago and only used it a few times. Unsure what i was expecting but was not impressed. I didn't notice much of a difference plus, it had a white cast.
    1 reply from Milani Team team - 5 months ago
    Hello, thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?

    Pretty good

    4 out of 5 stars
    Annie - 5 months ago
    originally posted on Milani
    [This review was collected as part of a promotion.] It goes on pretty nice. Doesn’t seem to work any better than a regular foundation under eye shadow.
    Did you find this review helpful?

    Best Eyeshadow Primer

    5 out of 5 stars
    kas1951 - 5 months ago
    originally posted on Milani
    I've tried a lot of eyeshadow primers and this is the one I like best. It definitely keeps your eyeshadow from creasing and I have very oily eyelids.
    4 guests found this review helpful. Did you?

    Let’s your make stay on

    5 out of 5 stars
    Alina - 5 months ago
    originally posted on Milani
    [This review was collected as part of a promotion.] Best eye primer. I use it everyday and much more affordable than urban decay. Sometimes there are however clumps that I have pick out when applied to my but still with it for me.
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Dry
  • Eye color:
    Green
  • Skin tone:
    Medium
  • Skin concern:
    Sun damage,
    Redness,
    Pores
  • PLEASE READ!! <3

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Megan - 5 months ago, Verified purchaser
    I put my eyeshadow on and went through a whole day of errands. Then I assembled a whole ikea bed frame together. At the end of the day my makeup looked FRESH! It’s not too oily or dry. Applies very nicely. I Highly recommend!
    quality: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    7 guests found this review helpful. Did you?

    Eyeshadow Primer

    5 out of 5 stars
    Rain - 5 months ago
    originally posted on Milani
    Love the way my eyes pop's and eyeshadow lasts with this.
    Did you find this review helpful?

    Helps shadow look better for sure -

    4 out of 5 stars
    Daisy Sky - 5 months ago
    originally posted on Milani
    [This review was collected as part of a promotion.] I don't find that this helps from shadow collecting at the crease but it does help them look more vibrant when first applied. I don't care as much about the vibrancy so much as it preventing shadow from moving, so 4 stars.
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Hair color:
    Blonde
  • Skin concern:
    Sensitivity
  • Skin tone:
    Medium
  • Eye color:
    Brown
  • Highly recommend

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Pear - 6 months ago, Verified purchaser
    I got this because I had forgotten my regular eye primer at home and I loved it. It really does work like those high end brands or better.
    value: 5 out of 5
    easy to remove: 5 out of 5
    easy to apply: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    4 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Auburn
  • Skin tone:
    Medium
  • Skin type:
    Dry
  • Skin concern:
    Puffiness,
    Pores
  • Not reccomended for older skin

    4 out of 5 stars
    Thumbs up graphic, would recommend
    pc - 7 months ago, Verified purchaser
    It creases a little, it is not what I was expecting, but it dies the job
    easy to remove: 5 out of 5
    quality: 4 out of 5
    long lasting: 4 out of 5
    value: 5 out of 5
    easy to apply: 4 out of 5
    2 guests found this review helpful. Did you?

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