Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Maybelline Great Lash BIG Mascara - 2 of 4Maybelline Great Lash BIG Mascara - 3 of 4Maybelline Great Lash BIG Mascara - 4 of 4
Maybelline Great Lash BIG Mascara - 1 of 4

Maybelline Great Lash Big Washable Mascara - 130 Blackest Black - 0.34 fl oz

$6.89

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Features a lash-building brush
  • Volume-building formula creates great BIG lashes with each coat
  • Washable formula

Description

Create bigger lashes with this Great BIG brush. This clean and buildable formula delivers volume without clumps or globs. Ophthalmologist tested. Suitable for contact lens wearers.

Step 1. Sweep the Great BIG Brush from root to tip of lashes.Step 2. Repeat Step 1. until the desired volume is achieved. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Hypoallergenic
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Features: Non-Clumping, Washable, Long Lasting
TCIN: 12053855
UPC: 041554209310
Item Number (DPCI): 052-07-0251
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, cera alba/beeswax, ozokerite, glyceryl stearate, ppg-17/ipdi/dmpa copolymer, butylene glycol, stearic acid, triethanolamine, palmitic acid, sorbitan sesquioleate, phenoxyethanol, hydrolyzed corn starch, methylparaben, hydroxyethylcellulose, disodium edta, bh, propylparaben, butylparaben, simethicone, quaternium-22, [+/- may contain: ci 77491, ci 77499, ci 77492/iron oxides, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77007/ultramarines, 75470 chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet, ci 77510/ferric ferrocyanide]

Shipping details

Estimated ship dimensions: 5.59 inches length x 2.67 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this mascara oil free

submitted by Susan - 9 months ago
  • A: Hi Susan! We appreciate your interest in Maybelline Great Lash BIG Mascara. The ingredients are: AQUA/WATER, CERA ALBA/BEESWAX, OZOKERITE, GLYCERYL STEARATE, PPG-17/LPDI/DMPA COPOLYMER, BUTYLENE GLYCOL, STEARIC ACID, TRIETHANOLAMINE, PALMITIC ACID, SORBITAN SESQUIOLEATE, PHENOXYETHANOL, HYDROLYZED CORN STARCH, METHYLPARABEN, HYDROXYETHYLCELLULOSE, DISODIUM EDTA, BH, PROPYLPARABEN, BUTYLPARABEN, SIMETHICONE, QUATERNIUM-22. [+/- MAY CONTAIN: CI 77491, CI 77499, CI 77492/IRON OXIDES, CI 77891/TITANIUM DIOXIDE, MICA, CI 75470/CARMINE, CI 77007/ULTRAMARINES, 75470 CHROMIUM OXIDE GREENS, CI 77289/CHROMIUM HYDROXIDE GREEN, CI 77742/MANGANESE VIOLET, CI 77510/FERRIC FERROCYANIDE.]

    submitted byMaybelline Consumer Care - 9 months ago
    Brand expert

Q: Where is this made. Target says, "Made in USA or imported." Well, of course, it has to be one of those two things. Whichnis it?

submitted by Paul - 1 year ago
  • A: Hi there! Thank you for reaching out about our Maybelline Great Lash BIG Mascara. We want to assure you that the L'Oréal Group is committed to upholding the highest standards of safety and quality for all the products it makes and sells. Each and every ingredient used in our products, regardless of the country of origin, has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians. We manufacture many products in the United States. Globally, the L’Oreal Group has 40 factories and manufactures finished products around the world. We hope you can give it a try!

    submitted byMaybelline Consumer Care - 1 year ago
    Brand expert

Q: Is this mascara water proof?

submitted by Renee - 2 years ago
  • A: Hi there! Thanks for reaching out about Maybelline Great Lash BIG Mascara. This mascara is a washable formula. For waterproof mascara we recommend trying Great Lash Waterproof Mascara. Hope this helps!

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: Is this mascara smudge proof or resistant?

submitted by MA - 2 years ago
  • A: Hi there, MA! Thank you for reaching out about our Great Lash BIG Mascara. Our mascara is smudge resistant, designed for natural lash volume, and is ophthalmologist tested. We hope this helps! XOXO

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: Is this product tested on animals? If so, do you have any other options? Thank-you.

submitted by blackhair - 9 years ago
  • A: Hi there! Maybelline does not test any of its products or ingredients on animals. For more info click: http://bit.ly/1Npr1Dz

    submitted byMaybelline Consumer Care - 9 years ago
    Brand expert

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

Great Lash mascara has garnered a loyal following for its ability to keep lashes soft, long, and curled without clumping. Many guests appreciate its lightweight formula that holds a curl well and is easy to remove. However, some have expressed disappointment over recent formula changes and difficulties in finding the product in stores. Despite mixed experiences, it remains a go-to choice for those seeking a reliable mascara.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 644 reviews
    easy to apply: 4.06 out of 5
    easy to remove: 4.04 out of 5
    long lasting: 3.78 out of 5
    quality: 3.71 out of 5
    value: 3.66 out of 5
    62% would recommend
    74 recommendations
    1 out of 5 stars
    23 July, 2026
    originally posted on maybelline.com
    Image

    Little Mascara

    I have been buying this product for a very long time and love it. However, the last one I bought a few weeks ago has barely any product in it. This is the 2nd time this has happened.
    1 reply from Maybelline team - 2 days ago
    Hello Mervin! We are so deeply sorry to hear about your experience, especially since you have been such a loyal fan of Great Lash Big for so long! Hearing that this has happened to you twice is definitely not the standard we hold for our products. Please give us a call at 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance and provide the reference #47539698. It would be helpful if you had the product with you when you call. We look forward to speaking with you!
    Mervin
    Did you find this review helpful?
    2 out of 5 stars
    9 July, 2026
    originally posted on Maybelline.ca
    Image

    Too dark but good brush

    The Blonde is way too dark. Can't use if you're actually blonde.
    1 reply from BEC team - 15 days ago
    Thank you for sharing your experience on our Great Lash Mascara. Featuring a custom curl brush, this mascara lifts each lash for a perfect curl. We're sorry to hear that the shade isn't perfect for your skin tone. If you need help determining the right color, we encourage you to visit our website and chat with a Beauty Expert. We look forward to helping you.
    Vboo
    Did you find this review helpful?
    5 out of 5 stars
    23 June, 2026
    originally posted on maybelline.com
    Image

    Great Lash, still great!

    Great Lash is the ONLY mascara that doesn't break my lashes....my lashes are very long and Great Lash keeps them soft,very long and curled!
    Jan18
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on Maybelline.ca
    Image

    What's going on??

    I have been wearing this product since it came out and mow I can't find it in any stores and now it's not even available on line so disappointed bad form Maybelline
    1 reply from CCC team - 1 month ago
    Thank you for taking the time to share your experience with the LASH SENSATIONAL mascara. This is specifically formulated to separate lashes that never feel weighed down. This product is widely available through our retail partners. Please visit maybelline.ca for details.
    DANI71
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    27 April, 2026
    originally posted on Maybelline.ca
    Image

    Love this!

    I've been using this mascara for years and absolutely love it! Doesn't weight my lashes down, hold a curl and washes off very easily.
    CAN59
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    19 April, 2026
    originally posted on maybelline.com
    Image

    Allergic Reaction - Formula change?

    I used great lash waterproof for many years. I recently bought a tube of non waterproof great lash and within a day, it caused me to have an allergic reaction like I have never had before. My upper and lower eyelids on both eyes are terribly itchy, swollen, burning and my eyes won’t stop watering.
    1 reply from Consumer Care Center team - 3 months ago
    Hello! We're so sorry to hear about the experience you had with our Great Lash Big Washable Mascara. We'd like to speak with you directly. Please call us at 800-944-0730 and provide the case number 46196569. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
    Itchyscratchy
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 December, 2025
    originally posted on Maybelline.ca
    Image

    (no review title)

    I bought the sky high lash sensational the best mascara my lashes are SKY-HIGH GREAT!!
    Cloe
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    27 December, 2025
    originally posted on maybelline.com
    Image

    Long time buyer very disappointed

    Three months ago I would have given five stars but this mascara has become just terrible. I’ve bought between 3-4 tubes of waterproof Great Lash per year since 1984. Three months ago my new mascara left black marks down my cheeks whenever my eyes watered. Nope. I thought it was my mistake and carefully bought a brand new tube, making sure it was waterproof and it was the same. By the time I’m home from work it looks like I’ve been crying all day. Nope again. I’m not going to waste my money on a third tube, hoping they changed. I’m avoiding the L’Oreal/Mabelline family from now on. Such a shame.
    1 reply from Consumer Care Center team - 6 months ago
    We are sorry to hear about the experience you had with our Great Lash Big Mascara. We would like to speak with you directly about it. Please give us a call @877-254-9949 M-F 9:00 am – 5:00 pm ET for assistance and provide the case # 44601193. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
    Melanie56
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 November, 2025Verified purchase

    Not for me

    I wanted bigger eyelashes not a bigger brush who does nothing to build volume.
    1 reply from Maybelline Consumer Care team - 8 months ago
    Hello there! Thank you for sharing your experience with our Great Lash Big Washable Mascara. We are sorry to hear that it did not meet your expectations for achieving bigger eyelashes and building volume. We understand your desire for voluminous lashes, and we note your feedback that the larger brush did not contribute to the volume you were hoping for. Our Great Lash Big mascara is designed with a larger brush to help deliver a significant, full lash look, but we understand that individual results and preferences for volume can vary. Your honest perspective is invaluable to us as we continuously work to develop products that best serve your beauty needs. We appreciate you bringing this to our attention.
    Not happy
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    5 November, 2025
    originally posted on Maybelline.ca
    Image

    Cost vs Quantity

    The product quantity is so little that its not worth the cost compared to other brands. The colour tip you see is all you get for this product.
    1 reply from BEC team - 9 months ago
    We appreciate you sharing your feedback on our TattooStudio™ Tattoo Brow Up To 36HR Waterproof Brow Pencil. We are sorry to hear that it did not meet your expectations. We always welcome our customers feedback and suggestions, as they are a valuable tool to improve our services and products in any way that we can. Your comments have been shared with the appropriate department.
    AMB99
    5 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    1 November, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Hair color: Black
    • Eye color: Brown

    Does not stay put

    I look like I got punched in the eye.
    1 reply from Maybelline Consumer Care team - 9 months ago
    Hi Psalm 16. Thanks for reaching out about Maybelline Great Lash Big Washable Mascara. We are sorry to hear you did not get the results you had expected. We recommend trying Lash Sensational Body Waterproof Mascara. Our waterproof and smudge-proof mascara volumizes and lifts lashes for up to 24 hours. Plus, Lash Sensational Body Mascara is smudge-resistant, flake-resistant, clump-resistant, transfer-resistant, and sweat-resistant. Hope you give it a try!
    Psalm 16
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 October, 2025Verified purchase

    (no review title)

    Everything was great!
    Wilkins
    long lasting: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    15 October, 2025Verified purchase

    (no review title)

    don’t know if this was just me or what but they did not DID NOT give me the right color Twice TWICE
    Addysen
    Did you find this review helpful?
    1 out of 5 stars
    11 October, 2025
    • Skin type: Normal
    • Skin tone: Light

    Burned my eyes

    I think they may have changed their formula because this burned my eye really bad. I used it in the past and never had this problem. I don’t have sensitive eyes, either. Don’t waste your money on this mascara.
    1 reply from Maybelline Consumer Care team - 9 months ago
    Hi there, Roseh183! We appreciate you taking the time to reach out about our Great Lash BIG Mascara. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you! XOXO
    Roseh183
    quality: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 September, 2025
    originally posted on Maybelline.ca
    Image

    Will stay through anything

    This mascara has lasted me through seizures and hospital stays without so much as a smudge. Never in my life have I seen a mascara that holds so well. Its anti-smudge, and will hold shape for hours all the while still looking like you just applied it 5 minutes ago. Would absolutely recommend and will continue using this product
    Lee22
    14 guests found this review helpful. Did you?
    2 out of 5 stars
    30 August, 2025
    originally posted on maybelline.com
    Image

    Very Disappointed

    I am so disappointed in this mascara. I usually love Maybelline mascara but this one is terrible. There seems to be hardly any mascara in the tube and I have to keep putting it in to get enough to even notice it on my eyelashes. I'm not sure if maybe its the particular one I bought that doesn't have much product in it to get enough on the applicator or what. In past I've always been very pleased with Maybelline as far as mascara but this has been a dud.
    Whitsand
    Did you find this review helpful?
    5 out of 5 stars
    15 August, 2025
    originally posted on Maybelline.ca
    Image

    Bring lash stiletto back!

    Why are the reviews on this page mixed up with another mascara? Maybelline lash stiletto was the only mascara I used for YEARS and now I can't find it anywhere?! The brush is unlike any other on the market. Bring it back, please!
    Mk007
    10 guests found this review helpful. Did you?
    5 out of 5 stars
    28 July, 2025
    originally posted on Maybelline.ca
    Image

    Mascara

    I live in bc Canada and can’t find this mascara anywhere. Used it for years it’s the best ever. Please tell me wear I can get it in Kelowna bc
    Pami
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    15 July, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Eye color: Blue

    Not enhancing not washable

    This didn’t lengthen or thicken. Not sure if it was an old tube when purchased. Also very difficult to remove even with make up remover
    1 reply from Maybelline Consumer Care team - 1 year ago
    Hello Anniemowo! Thank you for sharing your experience with our Great Lash BIG Mascara. We are genuinely sorry to hear that it did not provide the lengthening or thickening effect you were looking for, and that you found it difficult to remove, even with makeup remover. We understand your concern regarding the possibility of an older product, and we always strive to ensure the quality and freshness of our products for our customers. Your feedback is truly valuable to us.
    Anniemowo
    easy to apply: 2 out of 5
    easy to remove: 1 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 July, 2025
    • Skin type: Dry
    • Hair color: Brunette
    • Skin tone: Light
    • Skin concern: Redness
    • Eye color: Brown

    Its cheap for a reason

    The brush barely puts any product on my thin lashes, even with multiple coats. The mascara formula is ok for the price but it just doesn’t work for me.
    1 reply from Maybelline Consumer Care team - 1 year ago
    Hi Chelsea, We appreciate your feedback regarding Maybelline Great Lash Big Mascara. We will share your comments with our team as we are always looking for ways to improve our products.
    Chelsea
    easy to apply: 1 out of 5
    easy to remove: 2 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.