$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing Mascara: Great Lash Washable Blackest Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
- Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
- Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .43 fl oz (US)
Features: Double-Ended
TCIN: 12058325
UPC: 041554670745
Item Number (DPCI): 052-07-0495
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua, beeswax/cera alba, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, sorbitan sesquioleate, methylparaben, quaternium-15, quaternium-22, simethicone, butylparaben, may contain: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891), ultramarines (ci 77007), mica
Shipping details
Estimated ship dimensions: 5.55 inches length x 2.68 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it easy to wash off
submitted by Please help - 7 years ago
A: Hello! If you want the easiest removal, we recommend purchasing this mascara in the washable version, not the waterproof. However, both formulas should remove with ease when you remove them with our Expert Eyes Moisturizing Eye Makeup Remover! This remover is for both washable and waterproof eye makeup!
submitted byMaybelline Consumer Care - 7 years agoBrand expertA: For easy removal, we recommend soaking a cotton ball or pad with Maybelline's Expert Eyes 100% Oil-free Eye Makeup Removal. Hope this helps!
submitted byTarget Beauty Consulting - 7 years agoBrand expertA: The “washable” version is not that easy to wash off. My regular gentle cleanser doesn’t remove it. I have to use micellar water or makeup remove saturated in a cotton round and rub with some effort.
submitted byMimi - 2 months ago
Q: How long does it keep the eyelashes up, Also Is this meant for brows?
submitted by Target shopper - 9 months ago
A: Hi there! Thank you for your interest in the Great Lash Volumizing and Lengthening Mascara. Our clean and buildable formula delivers volume without clumps or globs all day long. For brows, we recommend the Tattoo Studio Brow Styling Gel. This tinted eyebrow gel swipes on high pigment color for a sculpted, thick brow look that lasts for up to 36HR. We hope you will check it out!
submitted byMaybelline Consumer Care - 9 months agoBrand expert
Q: I use black always. I see it is not made anymore. Which color is closest to the original black color; very black, blackest black, dark brown or a color im not aware of?
submitted by Shannon165 - 2 years ago
A: Hi There! Thank you so much for your question. We suggest using the shade "Blackest Black". We hope you love it! Please feel free to contact us if you have any other questions!
submitted byMaybelline Consumer Care - 2 years agoBrand expertA: I bought blackest black & it’s a solid, basic black.
submitted byMimi - 2 months ago
Q: Which mascara is both waterproof AND smudge proof?
submitted by Kim - 3 years ago
A: Hi Kim! We recommend trying out our Lash Sensational Sky High waterproof mascara which delivers full volume and limitless length. Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip. Waterproof mascara formula infused with bamboo extract and fibers for long, full & lightweight lashes, that don't flake or smudge. Available in Very Black and Blackest Black. Allergy tested. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers. Removes easily with waterproof eye makeup remover. You can learn more about this product directly on our brand website. We think you will love this product! XOXO
submitted byMaybelline Consumer Care - 3 years agoBrand expertA: Hi Kim! The Maybelline Volum' Express Colossal BIG Shot 0.33oz has a waterproof and smudge proof formula! Just select the waterproof version before adding to your cart :) Hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Which shade is darker: brownish black or dark brown?
submitted by Battenbergs - 4 years ago
A: Hi there, thank you for sharing your interest with our Great Lash Mascara. The shade Dark Brown is darker. We hope this information helps! XOXO
submitted byMaybelline Consumer Care - 4 years agoBrand expertA: Excellent question, shade Dark Brown is going to be slightly darker! Hope this helps.
submitted byTarget Beauty Consulting - 4 years agoBrand expert
Q: I want to chsnge from black mascara to brownish black or dark brown. I have blue eyes and very light colored hair. Which shoukd i use
submitted by Bwallacw - 12 days ago
Q: Can I use the clear shade for my brows? Because I love this for my eyelashes and I want to use it for my brows
submitted by Natalia - 2 months ago
A: Hi there, Natalia! Thank you for reaching out about our Great Lash Volumizing and Lengthening Mascara. For brows. we recommend trying our Express Brow Fast Sculpt Clear Brow Gel. The gel formula and the mini sculpting brush tames and shapes for all day naturally sculpted brows without the hassle. We hope this helps!
submitted byMaybelline Consumer Care - 2 months agoBrand expert
Q: Is the clear version of this product waterproof?
submitted by Eva - 7 months ago
A: Hi there! Thank you for reaching out about our Great Lash Waterproof Mascara. Our waterproof formula only comes in shades Very Black and Brownish Black. We hope this helps! XOXO
submitted byMaybelline Consumer Care - 7 months agoBrand expert
Q: Is the clear version of this mascara waterproof?
submitted by Eva - 7 months ago
A: Hi there Eva, good question! For now the Great Lash Volumizing and Lengthening Mascara in the Clear is not waterproof. However, we love knowing that you’re interested in a waterproof clear mascara…what an innovative idea!
submitted byMaybelline Consumer Care - 7 months agoBrand expert
Q: Is this product cruelty free or vegan?
submitted by chealse - 1 year ago
A: Hi Chealse. Thank you for reaching out to Maybelline regarding the Great Lash Volumizing & Lengthening Mascara. This mascara is not vegan. Maybelline, a brand of L’Oréal, does not test on animals. L’Oréal has not tested our products on animals since 1989. We care for animal welfare and we are for a world without animal testing. For more information, please click here: http://tinyurl.com/ukl3sw8.
submitted byMaybelline Consumer Care - 1 year agoBrand expert
This product is featured in a recent Target Finds story
Frequently bought together
Guests also viewed
Discover more options
Summary of reviews
This mascara has a long-standing reputation with many guests praising its non-clumping, natural look, and waterproof qualities. However, some guests have experienced issues with smudging, clumping, and allergic reactions. It is favored for its ease of application and removal, making it a staple for many over the years. The product's formula and brush design are often highlighted as key features.
Generated by AI from the text of guest reviews (includes incentivized reviews)
4.1 out of 5 stars with 6671 reviews
easy to remove: 4.12 out of 5
value: 3.7 out of 5
quality: 3.49 out of 5
easy to apply: 4.22 out of 5
long lasting: 3.49 out of 5
61% would recommend
256 recommendations
Horrible great lashes
1 out of 5 stars
Thumbs down graphic, would not recommend
Regular - 16 days ago
The worst thing I have ever bought in my life. I spent a whole Sunday with swollen eyes, I didn't understand what was happening. My face even started to swell, and I kept applying it and it was the same thing. Omg, this should be taken off the market. It's the worst thing in my life. I almost went to the emergency hospital Lo peor que he comprado en mi vida pase un domingo completo con los ojos hinchados no entendian que pasaba hasta mi cara empezaba a incharse, y segui aplicandomelo y fue lo mismo omg esto lo deberian de sacar del mercado es lo peor en mi vida..
It's used to be fast and easy to put on with it w
1 out of 5 stars
Rebel 1 - 30 days ago
originally posted on maybelline.com
I've used the mascara for 45 years and now it flakes all over my face with in hours. It's always old have to by every 2 weeks because it's out.sad to say I found cheaper mascara for half the price.so has my friends.its sad it was the best mascara ever, I was a good brand you could depend on every time I used it.
1 reply from Consumer Care Center team - 28 days ago
Hello Rebel 1. We appreciate your feedback on our Great Lash®. We are sorry to hear that this product did not meet your expectations. We recommend trying our Lash Sensational Sky High Waterproof Mascara. This waterproof mascara is formula infused with bamboo extract and fibers for long, full & lightweight lashes, that don't flake or smudge. We thank you for giving this product a try as we will be passing on your comments to others in our team.
The BEST Mascara
5 out of 5 stars
Rachel21 - 1 month ago
originally posted on maybelline.com
I've been using this mascara for more than 20 years. Royal Blue always catches people's eyes and the compliments always come. It's a stunner and a keeper!
Ok for a basic mascara
3 out of 5 stars
Thumbs up graphic, would recommend
Mimi - 2 months ago, Verified purchaser
- Skin concern: Acne, Sensitivity, Aging
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
- Eye color: Green
Works ok for a basic mascara. Good black color. Brush is ok, clumps a little but not too bad. But I would not term it washable; it does not come off easily with my regular gentle cleanser (la roche); I have to use Micellar water or makeup remove, truly saturate with a cotton round, and rub. It acts more like a waterproof mascara in terms of the effort required to take it off.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there Mimi! Thank you for reaching out to us about the Great Lash Washable Mascara, in the 100 Blackest Black shade. We are sad to hear that you are having difficulty removing it and that you had clumping. We recommend using our Expery Eyes Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Just ok?
1 out of 5 stars
Thumbs down graphic, would not recommend
Kpiz - 2 months ago, Verified purchaser
This mascara is messy and will give you under eye darkness. It was recommended by influencers on TikTok and I was severely disappointed in the quality. Wanted to love this but it just wasn’t great
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! Thank you for your feedback on the Great Lash Washable Mascara in the Brownish-Black shade. We are sad to hear that you did not see the results you expected and you had soem smearing. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Great lash
5 out of 5 stars
Thumbs up graphic, would recommend
Kween - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Aging, Dullness
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
Great lash is my favorite mascara. I’ve tried different brands and keep coming back to my favorite. It’s easy to apply and really does make my lashes look great.
Maybelline mascara
1 out of 5 stars
Chocolate cookie - 2 months ago
originally posted on maybelline.com
Bottle was almost empty. They don’t fill it as much as they used to. I found a trick to put it on thicker and better heated in the microwave a few minutes then apply it, but there’s hardly anything to apply and it does not make my eyelashes thick.
1 reply from Consumer Care Center team - 2 months ago
Hello Chocolate cookie. We do not suggest microwaving your mascara as it is not tested to be used in that manner. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference number 35985033. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
The gel is great but the brush would be better if it was curved. Just my opinion
3 out of 5 stars
Thumbs up graphic, would recommend
Honestly reviews - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Blackheads, Dark circles, Sensitivity, Puffiness
- Hair color: Black
- Eye color: Blue
Don't get me wrong. I love Maybelline but I have to say in all honesty, the covergirl eyebrow one is better. The brush on the covergirl eyebrow clear gel is curved
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! Thank you for your feedback on the Great Lash Washable Mascara in the Clear shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
HORRIBLE- allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Mariaa - 2 months ago
I wouldn’t even give it 1 star. I used this same one yearssss ago with no issues. I’m guessing they changed the formula over the last few years. I decided to try this kind again and this time a bad allergic reaction happened. I applied it and a little later it felt a little itchy and irritated. When I got home from work I took it off and still felt bad and starting getting puffy. The next morning my eye was like this!!! I went to urgent care and was given prescribed antibiotic ointment.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there Mariaa. We are sorry to hear about the experience you had with the Great Lash Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call at 1- 800-944-0730 M-F 9am-5:30pm ET. Looking forward to speaking with you.
cried at work and it stayed!
5 out of 5 stars
cpj49 - 2 months ago
originally posted on maybelline.com
I cried at work today and this hasn't moved. no raccoon eyes or anything either. Also looks super cute and the brownish black is really nice for naturalish no makeup
Best Mascara for this 58 year old
5 out of 5 stars
Steph58 - 2 months ago
originally posted on maybelline.com
This is the only mascara I will use. The brush is smaller in size so I only end up with mascara on my lashes and not my face. The bristles of the brush remain intact. With another brand that I have tried the bristles actually fall off. I will keep using Maybelline!
Great profuct
5 out of 5 stars
Thumbs up graphic, would recommend
Rock1 - 3 months ago, Verified purchaser
- Skin type: Oily
- Hair color: Auburn
- Skin tone: Dark
- Skin concern: Uneven skin tone
Product works great every time I purchase it!
Maybelline mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Isa - 3 months ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Hair color: Black
- Skin type: Combination
- Skin concern: Sun damage, Dullness, Pores, Aging, Puffiness
Have used it for many years.
Bday gift
5 out of 5 stars
Thumbs up graphic, would recommend
Jazzly - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Sensitivity
- Hair color: Red
- Eye color: Hazel
Bought this mascara for my moms bday. Its her favorite so I already knew she would be pleased. She been using it for years so Im sure its a great product.
Easy application
4 out of 5 stars
RedRiot28 - 3 months ago
originally posted on maybelline.com
Love the product and the applicator makes it super easy to apply product
Do not recommend
2 out of 5 stars
Thumbs down graphic, would not recommend
Hwkgrl - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
Smudges and comes off easily
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there, Hwkgrl! We appreciate you taking the time to reach out about our Great Lash Volumizing and Lengthening Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results.
Clear version = useless as a mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
CH - 3 months ago, Verified purchaser
Does nothing as a mascara - no hold, no lift, no curl (even if using an eyelash curler). I understand why they would market this for brows, but very misleading to say that this behaves in any way like a mascara.
Worst ever
1 out of 5 stars
Thumbs down graphic, would not recommend
T - 3 months ago, Verified purchaser
Terrible. Doesn’t stay on - gives raccoon eyes. Wish I could give zero stars
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there T! Thank you for your feedback on the Great Lash Washable Mascara in the Very black shade. We are sad to hear that you did not see the results you expected with this mascara and it smudged. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
My favorite color!!!
5 out of 5 stars
Lgiraffe - 3 months ago
originally posted on maybelline.com
I have been wearing this mascara for years. So glad that you brought this color back. Thank you so much Mabellene.
Go-To
5 out of 5 stars
Thumbs up graphic, would recommend
Jax - 3 months ago, Verified purchaser
I've been using this mascara for over 20 years. I've tried so many others and I always come back to this one for non-clumping, natural-looking lashes.